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Original
2026-01-01
Modified
2026-03-10
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<p>The companies we looked at brought in over $50 million in Q4 using automation. They set up behavior-triggered email sequences, or automated email flows, in advance and let them run.</p>
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<p>The companies we looked at brought in over $50 million in Q4 using automation. They set up behavior-triggered email sequences, or automated email flows, in advance and let them run.</p>
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<p>Once the flows were up and running, the marketing teams at these companies could focus on the busy holiday season while the emails essentially sent themselves.</p>
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<p>Once the flows were up and running, the marketing teams at these companies could focus on the busy holiday season while the emails essentially sent themselves.</p>
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<p>The flows automatically sent on their own when a customer triggered them by:</p>
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<p>The flows automatically sent on their own when a customer triggered them by:</p>
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<p>Leaving items in a shopping cartPurchasing from a certain collectionGoing for a certain number of months without making a purchase</p>
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<p>Leaving items in a shopping cartPurchasing from a certain collectionGoing for a certain number of months without making a purchase</p>
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<p>These are just a few examples. There are endless combinations of conditions that can trigger an email flow.</p>
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<p>These are just a few examples. There are endless combinations of conditions that can trigger an email flow.</p>
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<p>We analyzed the results from four common email flows: welcome series, abandoned cart emails, browse abandonment emails, and customer winback emails.</p>
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<p>We analyzed the results from four common email flows: welcome series, abandoned cart emails, browse abandonment emails, and customer winback emails.</p>
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<p><strong>Welcome series</strong> are a way to bring in new customers, often with a discount on a first purchase or access to a downloadable ebook or other asset. They’re also an opportunity to share your company’s story.<a>More about welcome series ›</a></p>
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<p><strong>Welcome series</strong>are a way to bring in new customers, often with a discount on a first purchase or access to a downloadable ebook or other asset. They’re also an opportunity to share your company’s story.<a>More about welcome series ›</a></p>
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<p><strong>Abandoned cart emails</strong> are sent to shoppers who add items to their cart and go through part of the checkout process but fail to complete a purchase within a designated amount of time. Given that 7 out of 10 shopping carts get abandoned, there’s a lot of opportunity here to recover revenue.<a>More about abandoned cart emails ›</a></p>
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<p><strong>Abandoned cart emails</strong>are sent to shoppers who add items to their cart and go through part of the checkout process but fail to complete a purchase within a designated amount of time. Given that 7 out of 10 shopping carts get abandoned, there’s a lot of opportunity here to recover revenue.<a>More about abandoned cart emails ›</a></p>
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<p><strong>Browse abandonment emails</strong> are sent to shoppers who view products but didn’t add them to their cart. The initial setup for these emails may require a bit more work, but the payoff is well worth it.<a>More about browse abandonment emails ›</a></p>
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<p><strong>Browse abandonment emails</strong>are sent to shoppers who view products but didn’t add them to their cart. The initial setup for these emails may require a bit more work, but the payoff is well worth it.<a>More about browse abandonment emails ›</a></p>
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<p><strong>Winback emails</strong>, also known as re-engagement emails, are sent to customers who made a purchase (typically 3, 6, or 12 months ago) but not since. They’re a powerful way to reach and re-activate dormant customers.<a>More about winback emails ›</a></p>
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<p><strong>Winback emails</strong>, also known as re-engagement emails, are sent to customers who made a purchase (typically 3, 6, or 12 months ago) but not since. They’re a powerful way to reach and re-activate dormant customers.<a>More about winback emails ›</a></p>
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