Rivalry2

Ecommerce Email Marketing Benchmark Report - Klaviyo
2026-03-10 19:47 Diff
https://www.klaviyo.com/marketing-resources/ecommerce-benchmarks
The companies we looked at brought in over $50 million in Q4 using automation. They set up behavior-triggered email sequences, or automated email flows, in advance and let them run.
Once the flows were up and running, the marketing teams at these companies could focus on the busy holiday season while the emails essentially sent themselves.
The flows automatically sent on their own when a customer triggered them by:
Leaving items in a shopping cartPurchasing from a certain collectionGoing for a certain number of months without making a purchase
These are just a few examples. There are endless combinations of conditions that can trigger an email flow.
We analyzed the results from four common email flows: welcome series, abandoned cart emails, browse abandonment emails, and customer winback emails.
Welcome series are a way to bring in new customers, often with a discount on a first purchase or access to a downloadable ebook or other asset. They’re also an opportunity to share your company’s story.
More about welcome series ›
Abandoned cart emails are sent to shoppers who add items to their cart and go through part of the checkout process but fail to complete a purchase within a designated amount of time. Given that 7 out of 10 shopping carts get abandoned, there’s a lot of opportunity here to recover revenue.
More about abandoned cart emails ›
Browse abandonment emails are sent to shoppers who view products but didn’t add them to their cart. The initial setup for these emails may require a bit more work, but the payoff is well worth it.
More about browse abandonment emails ›
Winback emails, also known as re-engagement emails, are sent to customers who made a purchase (typically 3, 6, or 12 months ago) but not since. They’re a powerful way to reach and re-activate dormant customers.
More about winback emails ›
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viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_flag_1pr3e_83"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><nav class="_nav_1pr3e_122"><ul class="_list_1pr3e_139"><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Platform</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">AI agents, Image Remix, insights &amp; more</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a 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class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 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fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/social"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="navigation social marketing" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M.7 10.96c0-4.65 3.77-8.41 8.42-8.41 2.76 0 5 1.19 6.46 2.76l.43.43.43-.43c1.46-1.58 3.7-2.76 6.46-2.76 4.65 0 8.41 3.77 8.41 8.42 0 1.66-.21 3.04-.81 4.36-.59 1.3-1.51 2.41-2.7 3.6l-9.63 9.63c-1.2 1.2-3.13 1.2-4.33 0l-9.63-9.63c-1.2-1.2-2.11-2.31-2.7-3.6-.6-1.32-.81-2.7-.81-4.36Zm8.42-5.35a5.36 5.36 0 0 0-5.36 5.36c0 1.4.17 2.31.53 3.1.37.81.98 1.61 2.08 2.71L16 26.41l9.63-9.63c1.1-1.1 1.71-1.9 2.08-2.71.36-.79.53-1.7.53-3.1 0-2.96-2.4-5.36-5.36-5.36-1.85 0-3.3.79-4.23 1.8l-.02.02L16 10.06l-2.63-2.63-.02-.02c-.93-1.01-2.37-1.8-4.23-1.8"></path></svg><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a47817389f3f4c88af83bf3-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826d2a072d0cb02af0-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events/kbos-2025-recap"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d334660e938e206268dc0-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>K:BOS 2025</div></div><div class="_description_s73z6_61">Watch the replay of our livestream sessions.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps &amp; Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=15"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=9"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=18"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=8"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="http://marketplace.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Resources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Events</div></div><div class="_description_s73z6_61">Join us at our flagship conference K:BOS and other events throughout the year</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust center</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email &amp; SMS ROI calculator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday &amp; Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Platform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">AI agents, Image Remix, insights &amp; more</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/social"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="navigation social marketing" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M.7 10.96c0-4.65 3.77-8.41 8.42-8.41 2.76 0 5 1.19 6.46 2.76l.43.43.43-.43c1.46-1.58 3.7-2.76 6.46-2.76 4.65 0 8.41 3.77 8.41 8.42 0 1.66-.21 3.04-.81 4.36-.59 1.3-1.51 2.41-2.7 3.6l-9.63 9.63c-1.2 1.2-3.13 1.2-4.33 0l-9.63-9.63c-1.2-1.2-2.11-2.31-2.7-3.6-.6-1.32-.81-2.7-.81-4.36Zm8.42-5.35a5.36 5.36 0 0 0-5.36 5.36c0 1.4.17 2.31.53 3.1.37.81.98 1.61 2.08 2.71L16 26.41l9.63-9.63c1.1-1.1 1.71-1.9 2.08-2.71.36-.79.53-1.7.53-3.1 0-2.96-2.4-5.36-5.36-5.36-1.85 0-3.3.79-4.23 1.8l-.02.02L16 10.06l-2.63-2.63-.02-.02c-.93-1.01-2.37-1.8-4.23-1.8"></path></svg><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a47817389f3f4c88af83bf3-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826d2a072d0cb02af0-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events/kbos-2025-recap"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d334660e938e206268dc0-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>K:BOS 2025</div></div><div class="_description_s73z6_61">Watch the replay of our livestream sessions.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps &amp; Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=15"><div><div 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class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a 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in</div></div></div></a></li></ul></nav></dialog></div></header><!--astro:end--></astro-island> <main id="site-content">  <astro-island uid="12MfjU" prefix="r33" component-url="/_astro/optimizely.ChYfCXBb.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{}" ssr client="load" opts="{&quot;name&quot;:&quot;OptimizelyInitializer&quot;,&quot;value&quot;:true}"></astro-island>   <script>(function(){const locale = "en-US";

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  })();</script>   <astro-island uid="Z1W53a7" prefix="r20" component-url="/_astro/hero.0TXaqzgG.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;background&quot;:[0,&quot;cotton&quot;],&quot;bodyCopy&quot;:[0],&quot;buttons&quot;:[1,[]],&quot;customPadding&quot;:[0],&quot;largeText&quot;:[0,false],&quot;eyebrow&quot;:[0,&quot;Ecommerce Industry Benchmark Report&quot;],&quot;eyebrowColor&quot;:[0],&quot;eyebrowFont&quot;:[0,&quot;defaultFont&quot;],&quot;eyebrowTag&quot;:[0,&quot;div&quot;],&quot;headline&quot;:[0,&quot;Email benchmarks that drive marketing success using automation and segmentation&quot;],&quot;image&quot;:[0],&quot;imageType&quot;:[0,&quot;horizontal&quot;],&quot;mediaType&quot;:[0],&quot;textAlignment&quot;:[0,&quot;center&quot;],&quot;videoPlayButtonColor&quot;:[0],&quot;videoUrl&quot;:[0],&quot;loopingVideo&quot;:[0],&quot;poster&quot;:[0],&quot;rive&quot;:[0],&quot;embeddedForm&quot;:[0,&quot;none&quot;],&quot;embeddedFormHeadline&quot;:[0],&quot;embeddedFormBodyCopy&quot;:[0],&quot;embeddedFormHeaderSubText&quot;:[0],&quot;demoFormRedirectUrl&quot;:[0],&quot;showAgencyFields&quot;:[0],&quot;formId&quot;:[0],&quot;hubspotHeaderText&quot;:[0],&quot;hubspotSubheaderText&quot;:[0],&quot;hubspotRedirectUrl&quot;:[0],&quot;showSingleLineForm&quot;:[0],&quot;singleLineForm&quot;:[0],&quot;useCareersHero&quot;:[0],&quot;pricingVariant&quot;:[0,false],&quot;demoFormSettings&quot;:[0,{&quot;redirectUrl&quot;:[0,&quot;&quot;]}]}" ssr client="load" opts="{&quot;name&quot;:&quot;Hero&quot;,&quot;value&quot;:true}" await-children><div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-cotton);--hero-text-color:var(--color-core-charcoal);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137 _center_thmni_35"><div class="_contentContainer_thmni_45"><div class="eyebrow smPaddingTop _eyebrow_thmni_1">Ecommerce Industry Benchmark Report</div><h1 class="h1 semiBold _headline_thmni_15">Email benchmarks that drive marketing success using automation and segmentation</h1></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2pqX2h" prefix="r21" component-url="/_astro/full-column.DBXVPZY0.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;dark&quot;],&quot;buttons&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;fadeIn&quot;:[0],&quot;headline&quot;:[0],&quot;headlineStyle&quot;:[0],&quot;headlineFont&quot;:[0,{&quot;fontFamily&quot;:[0,&quot;sohne&quot;]}],&quot;image&quot;:[0],&quot;mobileImage&quot;:[0],&quot;paragraph&quot;:[0,&quot;&lt;p&gt;What are the most successful companies doing with &lt;a href=\&quot;https://www.klaviyo.com/email-marketing\&quot;&gt;email marketing&lt;/a&gt;? And what kinds of results are ecommerce companies getting across the board? To answer these questions, we looked at the emails that approximately one thousand U.S.–based companies sent in Q4 of 2016 — a total of 1.5 billion emails, or 1,501,929,496, to be exact.&lt;/p&gt;&lt;p&gt;Using specific email benchmarks we found that success comes down to two factors: &lt;strong&gt;segmentation&lt;/strong&gt; and &lt;strong&gt;automation&lt;/strong&gt;. By segmentation, we mean being deliberate about who you email instead of relying on blasts that go to the entire list. And by automation, we mean setting up emails that are automatically triggered by customer behavior to bring revenue into your store.&lt;/p&gt;&lt;p&gt;Read on to discover how much email contributes to store revenue, why sending targeted messages pays off big time, and what kinds of revenue-driving results you should actually be aiming for with email automation.&lt;/p&gt;&quot;],&quot;variant&quot;:[0,&quot;textLeft&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;FullColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-charcoal);--wrapper-color:var(--color-core-white)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"></div><div class="grid _grid_1pns5_7 _textLeft_1pns5_105"><div class="p2 _mainContent_1pns5_23 _textLeft_1pns5_105"><p class="_bodyCopy_1pns5_42 _lemon_1pns5_45"><p>What are the most successful companies doing with <a href="https://www.klaviyo.com/email-marketing">email marketing</a>? And what kinds of results are ecommerce companies getting across the board? To answer these questions, we looked at the emails that approximately one thousand U.S.–based companies sent in Q4 of 2016 — a total of 1.5 billion emails, or 1,501,929,496, to be exact.</p><p>Using specific email benchmarks we found that success comes down to two factors: <strong>segmentation</strong> and <strong>automation</strong>. By segmentation, we mean being deliberate about who you email instead of relying on blasts that go to the entire list. And by automation, we mean setting up emails that are automatically triggered by customer behavior to bring revenue into your store.</p><p>Read on to discover how much email contributes to store revenue, why sending targeted messages pays off big time, and what kinds of revenue-driving results you should actually be aiming for with email automation.</p></p></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Zcupg8" prefix="r22" component-url="/_astro/full-column.DBXVPZY0.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;buttons&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;fadeIn&quot;:[0],&quot;headline&quot;:[0,&quot;How Email Drives Store Revenue&quot;],&quot;headlineStyle&quot;:[0],&quot;headlineFont&quot;:[0,{&quot;fontFamily&quot;:[0,&quot;sohne&quot;]}],&quot;image&quot;:[0],&quot;mobileImage&quot;:[0],&quot;paragraph&quot;:[0,&quot;&lt;p&gt;What role does email play in a company’s success? In the aggregate, the companies we looked at made over $230 million from purchases attributed to email in Q4. That amount represents over a quarter of their overall store revenue (27%) on average during that time.&lt;/p&gt;&lt;p&gt;To look at the impact of email marketing on revenue in Q4, we divided the ecommerce companies up by 2016 annual store revenue. We found that the companies with greater annual revenue have a greater percentage of their revenue coming from email — and that’s not all. They also make more revenue for each email they send, with higher revenue per recipient.&lt;/p&gt;&lt;p&gt;As you’ll see, the largest stores we looked at — those with annual 2016 revenue of $10M or more — had an average revenue per recipient of just over twenty cents, bringing in nearly a third of their store revenue via email in Q4.&lt;/p&gt;&quot;],&quot;variant&quot;:[0,&quot;textLeft&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;FullColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"></div><div class="grid _grid_1pns5_7 _textLeft_1pns5_105"><h2 class="h3 _headline_1pns5_87 _textLeft_1pns5_105">How Email Drives Store Revenue</h2><div class="p2 _mainContent_1pns5_23 _textLeft_1pns5_105"><p class="_bodyCopy_1pns5_42 _poppy_1pns5_42"><p>What role does email play in a company’s success? In the aggregate, the companies we looked at made over $230 million from purchases attributed to email in Q4. That amount represents over a quarter of their overall store revenue (27%) on average during that time.</p><p>To look at the impact of email marketing on revenue in Q4, we divided the ecommerce companies up by 2016 annual store revenue. We found that the companies with greater annual revenue have a greater percentage of their revenue coming from email — and that’s not all. They also make more revenue for each email they send, with higher revenue per recipient.</p><p>As you’ll see, the largest stores we looked at — those with annual 2016 revenue of $10M or more — had an average revenue per recipient of just over twenty cents, bringing in nearly a third of their store revenue via email in Q4.</p></p></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2tax9p" prefix="r23" component-url="/_astro/two-column.Bn0k8J3m.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;eyebrow&quot;:[0,&quot;&quot;],&quot;headline&quot;:[0],&quot;body&quot;:[1,[[0,{&quot;bodyType&quot;:[0,&quot;RichText&quot;],&quot;richText&quot;:[0,&quot;&lt;p&gt;As you’ll see, the largest stores we looked at — those with annual 2016 revenue of $10M or more — had an average revenue per recipient of just over twenty cents, bringing in nearly a third of their store revenue via email in Q4.&lt;/p&gt;&lt;p&gt;Let’s take a closer look at the practices that successful stores are using to get these results. It starts with collecting the emails of interested shoppers and customers — but it doesn’t stop there.&lt;/p&gt;&quot;]}]]],&quot;buttons&quot;:[0],&quot;mediaAlignment&quot;:[0,&quot;right&quot;],&quot;mixedMedia&quot;:[0,{&quot;mediaType&quot;:[0,&quot;image&quot;],&quot;image&quot;:[0,{&quot;altText&quot;:[0,&quot;&quot;],&quot;sourceUrl&quot;:[0,&quot;https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b77453408080bbed1b76156f1b4df038707c50fb-1132x332.webp&quot;],&quot;srcSet&quot;:[0],&quot;mediaDetails&quot;:[0],&quot;gatsbyImage&quot;:[0],&quot;localFile&quot;:[0],&quot;publicUrl&quot;:[0,&quot;https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b77453408080bbed1b76156f1b4df038707c50fb-1132x332.webp&quot;]}]}],&quot;useVideoModal&quot;:[0,false],&quot;videoModalContent&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}]}" ssr client="load" opts="{&quot;name&quot;:&quot;TwoColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _right_f1sgh_38"></div><div class="_gridTextLower_1goaz_17"><div class="p2 _body_1goaz_1"><div class="_bodyText_1goaz_6"><p>As you’ll see, the largest stores we looked at — those with annual 2016 revenue of $10M or more — had an average revenue per recipient of just over twenty cents, bringing in nearly a third of their store revenue via email in Q4.</p><p>Let’s take a closer look at the practices that successful stores are using to get these results. It starts with collecting the emails of interested shoppers and customers — but it doesn’t stop there.</p></div></div></div><div class="_gridMedia_1n8z9_1 _right_1n8z9_12"><img data-chromatic="ignore" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b77453408080bbed1b76156f1b4df038707c50fb-1132x332.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2noETJ" prefix="r24" component-url="/_astro/full-column.DBXVPZY0.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;buttons&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;fadeIn&quot;:[0],&quot;headline&quot;:[0,&quot;Divide and Conquer with Segmentation&quot;],&quot;headlineStyle&quot;:[0],&quot;headlineFont&quot;:[0,{&quot;fontFamily&quot;:[0,&quot;sohne&quot;]}],&quot;image&quot;:[0],&quot;mobileImage&quot;:[0],&quot;paragraph&quot;:[0,&quot;&lt;p&gt;Getting the most revenue out of your list isn’t about sending emails to people who aren’t interested. That’s why it’s not about buying lists or sending to people who don’t want to receive emails — it’s about growing your total number of engaged contacts. These are people who are happy to get your emails and have a track record of opening them.&lt;/p&gt;&lt;p&gt;When we looked at the lists and email habits of the companies in our sample, we found, not surprisingly, that larger companies have bigger email lists. But we also saw that they have proactively divided their lists into a greater number of segments. This increases their capacity for sending highly targeted, relevant emails.&lt;/p&gt;&quot;],&quot;variant&quot;:[0,&quot;textLeft&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;FullColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"></div><div class="grid _grid_1pns5_7 _textLeft_1pns5_105"><h2 class="h3 _headline_1pns5_87 _textLeft_1pns5_105">Divide and Conquer with Segmentation</h2><div class="p2 _mainContent_1pns5_23 _textLeft_1pns5_105"><p class="_bodyCopy_1pns5_42 _poppy_1pns5_42"><p>Getting the most revenue out of your list isn’t about sending emails to people who aren’t interested. That’s why it’s not about buying lists or sending to people who don’t want to receive emails — it’s about growing your total number of engaged contacts. These are people who are happy to get your emails and have a track record of opening them.</p><p>When we looked at the lists and email habits of the companies in our sample, we found, not surprisingly, that larger companies have bigger email lists. But we also saw that they have proactively divided their lists into a greater number of segments. This increases their capacity for sending highly targeted, relevant emails.</p></p></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="11TbH9" prefix="r25" component-url="/_astro/two-column.Bn0k8J3m.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;eyebrow&quot;:[0,&quot;&quot;],&quot;headline&quot;:[0],&quot;body&quot;:[1,[[0,{&quot;bodyType&quot;:[0,&quot;RichText&quot;],&quot;richText&quot;:[0,&quot;&lt;p&gt;On average, we found that companies with an annual revenue of under $100K in 2016 had 13.36 segments. Those with annual revenue of $100K to $1M had 29.96; companies with $1M to $10M had 43.96. Meanwhile, companies with more than $10M in 2016 annual revenue had an average of 133.97 segments.&lt;/p&gt;&quot;]}]]],&quot;buttons&quot;:[0],&quot;mediaAlignment&quot;:[0,&quot;right&quot;],&quot;mixedMedia&quot;:[0,{&quot;mediaType&quot;:[0,&quot;image&quot;],&quot;image&quot;:[0,{&quot;altText&quot;:[0,&quot;&quot;],&quot;sourceUrl&quot;:[0,&quot;https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8bef9e04ebd8e106f5846a475134d545eada53da-765x295.webp&quot;],&quot;srcSet&quot;:[0],&quot;mediaDetails&quot;:[0],&quot;gatsbyImage&quot;:[0],&quot;localFile&quot;:[0],&quot;publicUrl&quot;:[0,&quot;https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8bef9e04ebd8e106f5846a475134d545eada53da-765x295.webp&quot;]}]}],&quot;useVideoModal&quot;:[0,false],&quot;videoModalContent&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}]}" ssr client="load" opts="{&quot;name&quot;:&quot;TwoColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _right_f1sgh_38"></div><div class="_gridTextLower_1goaz_17"><div class="p2 _body_1goaz_1"><div class="_bodyText_1goaz_6"><p>On average, we found that companies with an annual revenue of under $100K in 2016 had 13.36 segments. Those with annual revenue of $100K to $1M had 29.96; companies with $1M to $10M had 43.96. Meanwhile, companies with more than $10M in 2016 annual revenue had an average of 133.97 segments.</p></div></div></div><div class="_gridMedia_1n8z9_1 _right_1n8z9_12"><img data-chromatic="ignore" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8bef9e04ebd8e106f5846a475134d545eada53da-765x295.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1y0kck" prefix="r26" component-url="/_astro/full-column.DBXVPZY0.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;buttons&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;fadeIn&quot;:[0],&quot;headline&quot;:[0],&quot;headlineStyle&quot;:[0],&quot;headlineFont&quot;:[0,{&quot;fontFamily&quot;:[0,&quot;sohne&quot;]}],&quot;image&quot;:[0],&quot;mobileImage&quot;:[0],&quot;paragraph&quot;:[0,&quot;&lt;p&gt;Building strategically tailored segments is a necessary part of targeting — but of course, it’s not sufficient unless you make use of the segments. Sending to more narrowly targeted groups is a winning strategy for a number of reasons. When you send more relevant messages, you’re typically supplying content that the recipients are more interested in. For example, if you put a product line on sale, you can send promotional emails to people who have indicated an interest in that product line in the past.&lt;/p&gt;&quot;],&quot;variant&quot;:[0,&quot;textLeft&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;FullColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"></div><div class="grid _grid_1pns5_7 _textLeft_1pns5_105"><div class="p2 _mainContent_1pns5_23 _textLeft_1pns5_105"><p class="_bodyCopy_1pns5_42 _poppy_1pns5_42"><p>Building strategically tailored segments is a necessary part of targeting — but of course, it’s not sufficient unless you make use of the segments. Sending to more narrowly targeted groups is a winning strategy for a number of reasons. When you send more relevant messages, you’re typically supplying content that the recipients are more interested in. For example, if you put a product line on sale, you can send promotional emails to people who have indicated an interest in that product line in the past.</p></p></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZTIcRx" prefix="r27" component-url="/_astro/two-column.Bn0k8J3m.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;eyebrow&quot;:[0,&quot;&quot;],&quot;headline&quot;:[0],&quot;body&quot;:[1,[[0,{&quot;bodyType&quot;:[0,&quot;RichText&quot;],&quot;richText&quot;:[0,&quot;&lt;p&gt;To better understand the effectiveness of this approach, we compared email campaigns sent in Q4 to less than a quarter of a company’s total email addresses (a narrow slice) to those sent to more than three-quarters of the total (a more traditional one-size-fits-all “blast”). And by email campaigns, we mean emails a company sends out proactively, including customized sale and promo emails, newsletters, holiday messages, and updates.&lt;/p&gt;&lt;p&gt;Campaigns sent to a narrow slice of a store’s contacts outperformed campaigns sent to most of the list, providing better open rates, click-through rates, and revenue per recipient:&lt;/p&gt;&quot;]}]]],&quot;buttons&quot;:[0],&quot;mediaAlignment&quot;:[0,&quot;right&quot;],&quot;mixedMedia&quot;:[0,{&quot;mediaType&quot;:[0,&quot;image&quot;],&quot;image&quot;:[0,{&quot;altText&quot;:[0,&quot;&quot;],&quot;sourceUrl&quot;:[0,&quot;https://cdn.sanity.io/images/6ct6b26e/marketing-prod/129c9d284dafce1286dc744245ce2d14a6db0cd2-530x490.webp&quot;],&quot;srcSet&quot;:[0],&quot;mediaDetails&quot;:[0],&quot;gatsbyImage&quot;:[0],&quot;localFile&quot;:[0],&quot;publicUrl&quot;:[0,&quot;https://cdn.sanity.io/images/6ct6b26e/marketing-prod/129c9d284dafce1286dc744245ce2d14a6db0cd2-530x490.webp&quot;]}]}],&quot;useVideoModal&quot;:[0,false],&quot;videoModalContent&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}]}" ssr client="load" opts="{&quot;name&quot;:&quot;TwoColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _right_f1sgh_38"></div><div class="_gridTextLower_1goaz_17"><div class="p2 _body_1goaz_1"><div class="_bodyText_1goaz_6"><p>To better understand the effectiveness of this approach, we compared email campaigns sent in Q4 to less than a quarter of a company’s total email addresses (a narrow slice) to those sent to more than three-quarters of the total (a more traditional one-size-fits-all “blast”). And by email campaigns, we mean emails a company sends out proactively, including customized sale and promo emails, newsletters, holiday messages, and updates.</p><p>Campaigns sent to a narrow slice of a store’s contacts outperformed campaigns sent to most of the list, providing better open rates, click-through rates, and revenue per recipient:</p></div></div></div><div class="_gridMedia_1n8z9_1 _right_1n8z9_12"><img data-chromatic="ignore" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/129c9d284dafce1286dc744245ce2d14a6db0cd2-530x490.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z18yna3" prefix="r28" component-url="/_astro/full-column.DBXVPZY0.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;buttons&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;fadeIn&quot;:[0],&quot;headline&quot;:[0],&quot;headlineStyle&quot;:[0],&quot;headlineFont&quot;:[0,{&quot;fontFamily&quot;:[0,&quot;sohne&quot;]}],&quot;image&quot;:[0],&quot;mobileImage&quot;:[0],&quot;paragraph&quot;:[0,&quot;&lt;p&gt;It may be tempting to think that if you email enough people, you may bring in enough revenue to make up for the decrease in open rate, click-through rate, and revenue per recipient. But the fact is, the most successful companies are using more segmentation and driving more of their total revenue from email. So as a strategy, “batch and blast” is not your best bet.&lt;/p&gt;&lt;p&gt;━━━&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Campaigns sent to a narrow slice of a store’s contacts outperformed campaigns sent to most of the list, providing better open rates, click-through rates, and revenue per recipient.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;━━━&lt;/p&gt;&lt;p&gt;However, when you send highly relevant messages, you’re likely to get better results from your campaigns and to develop a better sender reputation over time. Ultimately, this results in improved deliverability for your emails across the board. In both the short-term and the long-term, segmentation is a tremendously effective tactic.&lt;/p&gt;&lt;p&gt;But that’s just half of email marketing success story. The other half is about emails that send themselves.&lt;/p&gt;&quot;],&quot;variant&quot;:[0,&quot;textLeft&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;FullColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"></div><div class="grid _grid_1pns5_7 _textLeft_1pns5_105"><div class="p2 _mainContent_1pns5_23 _textLeft_1pns5_105"><p class="_bodyCopy_1pns5_42 _poppy_1pns5_42"><p>It may be tempting to think that if you email enough people, you may bring in enough revenue to make up for the decrease in open rate, click-through rate, and revenue per recipient. But the fact is, the most successful companies are using more segmentation and driving more of their total revenue from email. So as a strategy, “batch and blast” is not your best bet.</p><p>━━━</p><p><strong>Campaigns sent to a narrow slice of a store’s contacts outperformed campaigns sent to most of the list, providing better open rates, click-through rates, and revenue per recipient.</strong></p><p>━━━</p><p>However, when you send highly relevant messages, you’re likely to get better results from your campaigns and to develop a better sender reputation over time. Ultimately, this results in improved deliverability for your emails across the board. In both the short-term and the long-term, segmentation is a tremendously effective tactic.</p><p>But that’s just half of email marketing success story. The other half is about emails that send themselves.</p></p></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="jgETN" prefix="r29" component-url="/_astro/full-column.DBXVPZY0.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;buttons&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;fadeIn&quot;:[0],&quot;headline&quot;:[0,&quot;Setting Up for Success With Email Automation&quot;],&quot;headlineStyle&quot;:[0],&quot;headlineFont&quot;:[0,{&quot;fontFamily&quot;:[0,&quot;sohne&quot;]}],&quot;image&quot;:[0],&quot;mobileImage&quot;:[0],&quot;paragraph&quot;:[0,&quot;&lt;p&gt;The companies we looked at brought in over $50 million in Q4 using automation. They set up behavior-triggered email sequences, or automated email flows, in advance and let them run.&lt;/p&gt;&lt;p&gt;Once the flows were up and running, the marketing teams at these companies could focus on the busy holiday season while the emails essentially sent themselves.&lt;/p&gt;&lt;p&gt;The flows automatically sent on their own when a customer triggered them by:&lt;/p&gt;&lt;p&gt;Leaving items in a shopping cartPurchasing from a certain collectionGoing for a certain number of months without making a purchase&lt;/p&gt;&lt;p&gt;These are just a few examples. There are endless combinations of conditions that can trigger an email flow.&lt;/p&gt;&lt;p&gt;We analyzed the results from four common email flows: welcome series, abandoned cart emails, browse abandonment emails, and customer winback emails.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Welcome series&lt;/strong&gt; are a way to bring in new customers, often with a discount on a first purchase or access to a downloadable ebook or other asset. They’re also an opportunity to share your company’s story.&lt;br/&gt;&lt;a href=\&quot;https://www.klaviyo.com/blog/welcome-email-examples\&quot;&gt;More about welcome series ›&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Abandoned cart emails&lt;/strong&gt; are sent to shoppers who add items to their cart and go through part of the checkout process but fail to complete a purchase within a designated amount of time. Given that 7 out of 10 shopping carts get abandoned, there’s a lot of opportunity here to recover revenue.&lt;br/&gt;&lt;a href=\&quot;https://www.klaviyo.com/blog/abandoned-cart-email\&quot;&gt;More about abandoned cart emails ›&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Browse abandonment emails&lt;/strong&gt; are sent to shoppers who view products but didn’t add them to their cart. The initial setup for these emails may require a bit more work, but the payoff is well worth it.&lt;br/&gt;&lt;a href=\&quot;https://www.klaviyo.com/blog/browse-abandonment-email\&quot;&gt;More about browse abandonment emails ›&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Winback emails&lt;/strong&gt;, also known as re-engagement emails, are sent to customers who made a purchase (typically 3, 6, or 12 months ago) but not since. They’re a powerful way to reach and re-activate dormant customers.&lt;br/&gt;&lt;a href=\&quot;https://www.klaviyo.com/blog/winback-email-campaign-examples\&quot;&gt;More about winback emails ›&lt;/a&gt;&lt;/p&gt;&quot;],&quot;variant&quot;:[0,&quot;textLeft&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;FullColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"></div><div class="grid _grid_1pns5_7 _textLeft_1pns5_105"><h2 class="h3 _headline_1pns5_87 _textLeft_1pns5_105">Setting Up for Success With Email Automation</h2><div class="p2 _mainContent_1pns5_23 _textLeft_1pns5_105"><p class="_bodyCopy_1pns5_42 _poppy_1pns5_42"><p>The companies we looked at brought in over $50 million in Q4 using automation. They set up behavior-triggered email sequences, or automated email flows, in advance and let them run.</p><p>Once the flows were up and running, the marketing teams at these companies could focus on the busy holiday season while the emails essentially sent themselves.</p><p>The flows automatically sent on their own when a customer triggered them by:</p><p>Leaving items in a shopping cartPurchasing from a certain collectionGoing for a certain number of months without making a purchase</p><p>These are just a few examples. There are endless combinations of conditions that can trigger an email flow.</p><p>We analyzed the results from four common email flows: welcome series, abandoned cart emails, browse abandonment emails, and customer winback emails.</p><p>&nbsp;</p><p><strong>Welcome series</strong> are a way to bring in new customers, often with a discount on a first purchase or access to a downloadable ebook or other asset. They’re also an opportunity to share your company’s story.<br/><a href="https://www.klaviyo.com/blog/welcome-email-examples">More about welcome series ›</a></p><p><strong>Abandoned cart emails</strong> are sent to shoppers who add items to their cart and go through part of the checkout process but fail to complete a purchase within a designated amount of time. Given that 7 out of 10 shopping carts get abandoned, there’s a lot of opportunity here to recover revenue.<br/><a href="https://www.klaviyo.com/blog/abandoned-cart-email">More about abandoned cart emails ›</a></p><p><strong>Browse abandonment emails</strong> are sent to shoppers who view products but didn’t add them to their cart. The initial setup for these emails may require a bit more work, but the payoff is well worth it.<br/><a href="https://www.klaviyo.com/blog/browse-abandonment-email">More about browse abandonment emails ›</a></p><p><strong>Winback emails</strong>, also known as re-engagement emails, are sent to customers who made a purchase (typically 3, 6, or 12 months ago) but not since. They’re a powerful way to reach and re-activate dormant customers.<br/><a href="https://www.klaviyo.com/blog/winback-email-campaign-examples">More about winback emails ›</a></p></p></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="MS35O" prefix="r30" component-url="/_astro/two-column.Bn0k8J3m.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;eyebrow&quot;:[0,&quot;&quot;],&quot;headline&quot;:[0],&quot;body&quot;:[1,[[0,{&quot;bodyType&quot;:[0,&quot;RichText&quot;],&quot;richText&quot;:[0,&quot;&lt;p&gt;We analyzed how all four automated email flows performed in Q4, categorized by the companies’ average order size. For instance, companies with an average order size of $100 to $200 had an average revenue per recipient of $7.01 for abandoned cart flows, $3.34 for welcome series, $1.95 for browse abandonment emails, and .84 for winback emails.&lt;/p&gt;&lt;p&gt;The highest revenue per recipient was found in abandoned cart emails sent by stores with an average order size of over $200: $14.14. Not bad for a set of emails that went out by themselves!&lt;/p&gt;&quot;]}]]],&quot;buttons&quot;:[0],&quot;mediaAlignment&quot;:[0,&quot;right&quot;],&quot;mixedMedia&quot;:[0,{&quot;mediaType&quot;:[0,&quot;image&quot;],&quot;image&quot;:[0,{&quot;altText&quot;:[0,&quot;&quot;],&quot;sourceUrl&quot;:[0,&quot;https://cdn.sanity.io/images/6ct6b26e/marketing-prod/63a32ae61261053bee18f63814d34e89a8219290-480x720.webp&quot;],&quot;srcSet&quot;:[0],&quot;mediaDetails&quot;:[0],&quot;gatsbyImage&quot;:[0],&quot;localFile&quot;:[0],&quot;publicUrl&quot;:[0,&quot;https://cdn.sanity.io/images/6ct6b26e/marketing-prod/63a32ae61261053bee18f63814d34e89a8219290-480x720.webp&quot;]}]}],&quot;useVideoModal&quot;:[0,false],&quot;videoModalContent&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}]}" ssr client="load" opts="{&quot;name&quot;:&quot;TwoColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _right_f1sgh_38"></div><div class="_gridTextLower_1goaz_17"><div class="p2 _body_1goaz_1"><div class="_bodyText_1goaz_6"><p>We analyzed how all four automated email flows performed in Q4, categorized by the companies’ average order size. For instance, companies with an average order size of $100 to $200 had an average revenue per recipient of $7.01 for abandoned cart flows, $3.34 for welcome series, $1.95 for browse abandonment emails, and .84 for winback emails.</p><p>The highest revenue per recipient was found in abandoned cart emails sent by stores with an average order size of over $200: $14.14. Not bad for a set of emails that went out by themselves!</p></div></div></div><div class="_gridMedia_1n8z9_1 _right_1n8z9_12"><img data-chromatic="ignore" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/63a32ae61261053bee18f63814d34e89a8219290-480x720.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1VIXJq" prefix="r31" component-url="/_astro/two-column.Bn0k8J3m.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;eyebrow&quot;:[0,&quot;&quot;],&quot;headline&quot;:[0],&quot;body&quot;:[1,[[0,{&quot;bodyType&quot;:[0,&quot;RichText&quot;],&quot;richText&quot;:[0,&quot;&lt;p&gt;Speaking of abandoned cart emails, let’s look at the overall impact for stores that had them up and running in Q4. Here’s how much revenue the companies we looked at brought in, on average, in Q4 simply from abandoned cart flows.&lt;/p&gt;&lt;p&gt;Setting up even sophisticated abandoned cart email flows is relatively simple. It’s remarkable to see how much revenue comes in as a result of investing some time and effort up front.&lt;/p&gt;&quot;]}]]],&quot;buttons&quot;:[0],&quot;mediaAlignment&quot;:[0,&quot;right&quot;],&quot;mixedMedia&quot;:[0,{&quot;mediaType&quot;:[0,&quot;image&quot;],&quot;image&quot;:[0,{&quot;altText&quot;:[0,&quot;&quot;],&quot;sourceUrl&quot;:[0,&quot;https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e861413a93ac3cbda9f0b00dc0b0d72b295ca739-698x250.webp&quot;],&quot;srcSet&quot;:[0],&quot;mediaDetails&quot;:[0],&quot;gatsbyImage&quot;:[0],&quot;localFile&quot;:[0],&quot;publicUrl&quot;:[0,&quot;https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e861413a93ac3cbda9f0b00dc0b0d72b295ca739-698x250.webp&quot;]}]}],&quot;useVideoModal&quot;:[0,false],&quot;videoModalContent&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}]}" ssr client="load" opts="{&quot;name&quot;:&quot;TwoColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _right_f1sgh_38"></div><div class="_gridTextLower_1goaz_17"><div class="p2 _body_1goaz_1"><div class="_bodyText_1goaz_6"><p>Speaking of abandoned cart emails, let’s look at the overall impact for stores that had them up and running in Q4. Here’s how much revenue the companies we looked at brought in, on average, in Q4 simply from abandoned cart flows.</p><p>Setting up even sophisticated abandoned cart email flows is relatively simple. It’s remarkable to see how much revenue comes in as a result of investing some time and effort up front.</p></div></div></div><div class="_gridMedia_1n8z9_1 _right_1n8z9_12"><img data-chromatic="ignore" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e861413a93ac3cbda9f0b00dc0b0d72b295ca739-698x250.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="10XHy8" prefix="r32" component-url="/_astro/full-column.DBXVPZY0.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;buttons&quot;:[0],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0],&quot;fadeIn&quot;:[0],&quot;headline&quot;:[0,&quot;Actionable Takeaways&quot;],&quot;headlineStyle&quot;:[0],&quot;headlineFont&quot;:[0,{&quot;fontFamily&quot;:[0,&quot;sohne&quot;]}],&quot;image&quot;:[0],&quot;mobileImage&quot;:[0],&quot;paragraph&quot;:[0,&quot;&lt;p&gt;So what can you take away from these findings? First, begin by assessing the percentage of your ecommerce revenue that you can attribute to email. If it’s less than the average in your annual revenue tier, you’ve got significant room for revenue growth.&lt;/p&gt;&lt;p&gt;Next, stop thinking in terms of total email list size — and start thinking in terms of smart ways to divide that list into targeted segments. The more you know about your shoppers’ behavior on your site and with your previous emails, the more precisely you can segment your list and follow up with highly relevant content.&lt;/p&gt;&lt;p&gt;━━━&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Stop thinking in terms of total email list size and start thinking in terms of ways to divide that list into targeted segments.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;━━━&lt;/p&gt;&lt;p&gt;Set aside time to &lt;a href=\&quot;https://www.klaviyo.com/blog/email-automation-basics\&quot;&gt;build out automated email flows&lt;/a&gt;, especially the four we’ve looked at here (abandoned carts, welcome series, browse abandonment, and winbacks). Without at least basic versions of each of these flows up and running, you’re missing out on a relatively easily realized source of store revenue.&lt;/p&gt;&lt;p&gt;If you already have these four email series up and running, look for ways to apply our findings around segmentation to those automated flows. For example, you can send different versions of your abandoned cart email series to new and returning customers.&lt;/p&gt;&lt;p&gt;Most of all, ensure that you have a way of &lt;a href=\&quot;https://www.klaviyo.com/features/reporting\&quot;&gt;measuring the effectiveness&lt;/a&gt; of your emails to customers in dollars and cents. Not only can you keep track of how your results stack up to those of comparable companies, but you can track your growth as you put these strategies to work.&lt;/p&gt;&quot;],&quot;variant&quot;:[0,&quot;textLeft&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;FullColumn&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"></div><div class="grid _grid_1pns5_7 _textLeft_1pns5_105"><h2 class="h3 _headline_1pns5_87 _textLeft_1pns5_105">Actionable Takeaways</h2><div class="p2 _mainContent_1pns5_23 _textLeft_1pns5_105"><p class="_bodyCopy_1pns5_42 _poppy_1pns5_42"><p>So what can you take away from these findings? First, begin by assessing the percentage of your ecommerce revenue that you can attribute to email. If it’s less than the average in your annual revenue tier, you’ve got significant room for revenue growth.</p><p>Next, stop thinking in terms of total email list size — and start thinking in terms of smart ways to divide that list into targeted segments. The more you know about your shoppers’ behavior on your site and with your previous emails, the more precisely you can segment your list and follow up with highly relevant content.</p><p>━━━</p><p><strong>Stop thinking in terms of total email list size and start thinking in terms of ways to divide that list into targeted segments.</strong></p><p>━━━</p><p>Set aside time to <a href="https://www.klaviyo.com/blog/email-automation-basics">build out automated email flows</a>, especially the four we’ve looked at here (abandoned carts, welcome series, browse abandonment, and winbacks). Without at least basic versions of each of these flows up and running, you’re missing out on a relatively easily realized source of store revenue.</p><p>If you already have these four email series up and running, look for ways to apply our findings around segmentation to those automated flows. For example, you can send different versions of your abandoned cart email series to new and returning customers.</p><p>Most of all, ensure that you have a way of <a href="https://www.klaviyo.com/features/reporting">measuring the effectiveness</a> of your emails to customers in dollars and cents. Not only can you keep track of how your results stack up to those of comparable companies, but you can track your growth as you put these strategies to work.</p></p></div></div></div></div></div></div><!--astro:end--></astro-island>  <script type="module" src="/_astro/DefaultLayout.astro_astro_type_script_index_0_lang.1JVrub11.js"></script>    </main> <astro-island uid="zKHM" prefix="r34" component-url="/_astro/universal-footer.DfuQrlPU.js" component-export="UniversalFooter" renderer-url="/_astro/client.BL0wHa6y.js" props="{&quot;slot&quot;:[0,&quot;footer&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;basePathType&quot;:[0,&quot;path&quot;],&quot;copyrightMenuItems&quot;:[1,[[0,{&quot;_key&quot;:[0,&quot;17abcf69-b179-46c9-b396-e55650fc4c0d&quot;],&quot;_type&quot;:[0,&quot;basicMenuItem&quot;],&quot;image&quot;:[0,null],&quot;label&quot;:[0,&quot;Site 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Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.&quot;],&quot;generateSitemap&quot;:[0,true],&quot;includeInHreflangTags&quot;:[0,true],&quot;indexSite&quot;:[0,true],&quot;separator&quot;:[0,&quot;-&quot;],&quot;title&quot;:[0,&quot;Klaviyo&quot;],&quot;isoCode&quot;:[0,&quot;en&quot;],&quot;isoName&quot;:[0,&quot;English&quot;],&quot;locale&quot;:[0,&quot;en-US&quot;],&quot;marketingSitePath&quot;:[0,&quot;&quot;],&quot;name&quot;:[0,&quot;English (United States)&quot;],&quot;nativeName&quot;:[0,&quot;English (United States)&quot;]}],[0,{&quot;_createdAt&quot;:[0,&quot;2025-12-17T21:33:47Z&quot;],&quot;_id&quot;:[0,&quot;siteSettings-es-ES&quot;],&quot;_rev&quot;:[0,&quot;YJdfQsb7RbX76Tb8OaItHV&quot;],&quot;_type&quot;:[0,&quot;siteSettings&quot;],&quot;_updatedAt&quot;:[0,&quot;2025-12-17T21:33:47Z&quot;],&quot;description&quot;:[0,&quot;Klaviyo unifica el marketing y la atención al cliente con su CRM B2C basado en IA. 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Essayez le logiciel de marketing omnicanal, optimisé par des agents K:AI pour offrir des expériences personnalisées via l&#39;email marketing, WhatsApp et plus encore.&quot;],&quot;generateSitemap&quot;:[0,true],&quot;includeInHreflangTags&quot;:[0,true],&quot;indexSite&quot;:[0,true],&quot;separator&quot;:[0,&quot;-&quot;],&quot;title&quot;:[0,&quot;Klaviyo FR&quot;],&quot;isoCode&quot;:[0,&quot;fr&quot;],&quot;isoName&quot;:[0,&quot;French&quot;],&quot;locale&quot;:[0,&quot;fr-FR&quot;],&quot;marketingSitePath&quot;:[0,&quot;fr&quot;],&quot;name&quot;:[0,&quot;French (France)&quot;],&quot;nativeName&quot;:[0,&quot;Français (France)&quot;]}],[0,{&quot;_createdAt&quot;:[0,&quot;2025-12-17T21:33:47Z&quot;],&quot;_id&quot;:[0,&quot;siteSettings-it-IT&quot;],&quot;_rev&quot;:[0,&quot;YJdfQsb7RbX76Tb8OaItHV&quot;],&quot;_type&quot;:[0,&quot;siteSettings&quot;],&quot;_updatedAt&quot;:[0,&quot;2025-12-17T21:33:47Z&quot;],&quot;description&quot;:[0,&quot;Klaviyo unifica marketing e assistenza clienti con il suo CRM B2C basato sull&#39;IA. Prova il software di marketing omnichannel, potenziato da agenti K:AI per offrire esperienze personalizzate su email marketing, WhatsApp e altro ancora.&quot;],&quot;generateSitemap&quot;:[0,true],&quot;includeInHreflangTags&quot;:[0,true],&quot;indexSite&quot;:[0,true],&quot;separator&quot;:[0,&quot;-&quot;],&quot;title&quot;:[0,&quot;Klaviyo IT&quot;],&quot;isoCode&quot;:[0,&quot;it&quot;],&quot;isoName&quot;:[0,&quot;Italian&quot;],&quot;locale&quot;:[0,&quot;it-IT&quot;],&quot;marketingSitePath&quot;:[0,&quot;it&quot;],&quot;name&quot;:[0,&quot;Italian (Italy)&quot;],&quot;nativeName&quot;:[0,&quot;Italiano (Italia)&quot;]}]]],&quot;translations&quot;:[1,[]]}" ssr client="load" opts="{&quot;name&quot;:&quot;ReactFooter&quot;,&quot;value&quot;:true}" await-children><footer class="_footer_17ejh_1 _cotton_17ejh_23" data-navigation-style="default" slot="footer"><div class="grid _grid_17ejh_31"><div class="_beFooter_17ejh_45"><div class="be-ix-link-block"></div></div><nav 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class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Platform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>B2C CRM overview</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a 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class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" 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href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail and ecommerce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurant marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-postscript" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Postscript</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-attentive" _type="menuItem"><div><div 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