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1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 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1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Aplicaciones e Integraciones</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ventajas de las integraciones (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Conecta fácilmente toda tu pila tecnológica con integraciones listas para usar.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicidad (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Envíos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Puntos de venta (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidelización (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Suscripciones (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Las mejores aplicaciones e integraciones (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea aplicaciones e integraciones para hacer crecer tu negocio con las API de Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primeros pasos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías para desarrolladores (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentación de API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Recursos</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tu camino al éxito con Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Te damos la bienvenida a tu centro de éxito integral, en el que encontrarás respuestas, recursos y una comunidad dispuesta a ayudarte a crecer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información general sobre asistencia</div></div><div class="_description_s73z6_61">Recursos de incorporación y asistencia para sacar el máximo partido a Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servicios profesionales</div></div><div class="_description_s73z6_61">Paquetes y servicios de asistencia empresarial y profesional.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directorio de socios</div></div><div class="_description_s73z6_61">Encuentra socios con los que trabajar.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div><div class="_description_s73z6_61">Empresas que han crecido con Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías e informes</div></div><div class="_description_s73z6_61">Guías gratuitas del sector e informes sobre métricas de referencia.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de confianza (EN)↗</div></div><div class="_description_s73z6_61">Información sobre confianza y seguridad.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Herramientas gratuitas</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario de marketing de 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculadora de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Biblioteca de plantillas para email (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generador de asuntos de email (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BALANCE DEL BFCM DE 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Consulta los datos detrás del Black Friday y el Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/platform-demo"><span>Cómo funciona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/pricing"><span>Precios</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/es/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrarse</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/es/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Obtener una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plataforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Resumen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>El CRM para B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Descubre cómo Klaviyo CRM, la plataforma diseñada para tu empresa, puede ayudarte a establecer relaciones duraderas con los clientes.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Soluciones</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Conoce a K:AI y potencia tus insights.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automatización de marketing en
todos los canales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Quien mantiene contentos a los
clientes consigue más ventas.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Qué funciona y cuáles son los próximos pasos, sin rodeos.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La plataforma de datos de cliente más avanzada y sencilla para unificar y activar los datos en tiempo real.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Canales</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Inteligencia artificial, datos y canales perfectamente coordinados.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing por correo electrónico</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing por SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing de aplicaciones móviles</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Aplicaciones e Integraciones</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li 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2.00027 1360 1.50027C1360.25 2.24835 1362.67 1.67458 1363 2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="Z1HzoGp" prefix="r68" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"center"],"backgroundColor":[0,"poppy"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0,"Resumen"],"eyebrowTag":[0],"headline":[0,"Estrategias de SMS para pequeñas empresas (2025)"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Los SMS son una de las formas de comunicación más personales que existen. Si bien los consumidores suelen usarlos solo con amigos y familiares, tampoco rechazan la idea de recibir otros tipos de mensajes, como los de las marcas que les gustan.</p><p>Según el <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report\">estudio sobre SMS realizado por Klaviyo en colaboración con Recharge</a>, el 39 % de los consumidores se suscriben al marketing por SMS de una marca que les gusta y el 72 % han hecho una compra tras recibir un mensaje de texto de una marca. Esto hace que el marketing por SMS sea un canal eficaz para cualquier empresa, tanto las grandes como las pequeñas.</p><p>Aquí te explicamos cómo puedes crear un programa de marketing por SMS que impulse el crecimiento y transforme tu pequeña empresa.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Resumen</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Estrategias de SMS para pequeñas empresas (2025)</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Los SMS son una de las formas de comunicación más personales que existen. Si bien los consumidores suelen usarlos solo con amigos y familiares, tampoco rechazan la idea de recibir otros tipos de mensajes, como los de las marcas que les gustan.</p><p>Según el <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">estudio sobre SMS realizado por Klaviyo en colaboración con Recharge</a>, el 39 % de los consumidores se suscriben al marketing por SMS de una marca que les gusta y el 72 % han hecho una compra tras recibir un mensaje de texto de una marca. Esto hace que el marketing por SMS sea un canal eficaz para cualquier empresa, tanto las grandes como las pequeñas.</p><p>Aquí te explicamos cómo puedes crear un programa de marketing por SMS que impulse el crecimiento y transforme tu pequeña empresa.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 27.8974 3.40012 27.5739C3.82513 27.8974 4.2115 28.1804 4.65584 28.5444C4.97782 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smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">En esta guía:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#por qué" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Por qué el marketing por SMS impulsa el crecimiento</a></li><li><a href="#crear" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Crear una lista de suscriptores</a></li><li><a href="#sms" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Campañas y automatizaciones de SMS</a></li><li><a href="#redactar" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Redactar SMS que generen conversiones</a></li><li><a href="#combinar" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Combinar los SMS con el correo electrónico y las redes sociales</a></li><li><a href="#ia" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS basados en IA</a></li><li><a href="#cumplimiento normativo" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Cumplimiento normativo de los SMS</a></li><li><a href="#medir" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Medir el éxito</a></li><li><a href="#empezar" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Empezar a usar Klaviyo SMS</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Por qué el marketing por SMS impulsa el crecimiento</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="por qué"></div><astro-island uid="1nRaoD" prefix="r72" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Por qué el marketing por SMS es una estrategia de crecimiento accesible para las pequeñas empresas"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>El marketing por SMS es un método fiable para que las pequeñas marcas destaquen entre la saturación digital y vendan más.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Por qué el marketing por SMS es una estrategia de crecimiento accesible para las pequeñas empresas</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>El marketing por SMS es un método fiable para que las pequeñas marcas destaquen entre la saturación digital y vendan más.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1TjuEW" prefix="r73" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Permite destacar donde ya están los clientes"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>La mayoría de los consumidores prestan atención a los SMS de marketing, ya que se han suscrito voluntariamente para recibirlos y suelen esperarlos. De hecho, <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe\">el estudio sobre marketing por SMS realizado por Klaviyo en colaboración con Recharge</a> ha revelado que el 86 % de los consumidores han hecho más de 2 compras en el último año por un SMS y que el 30 % han hecho más de 4 compras. </p><p>En parte, el marketing por SMS es un canal de conversión tan eficaz porque los consumidores de hoy en día se sienten más cómodos comprando productos por el móvil. De hecho, ahora es el canal más popular para las compras del sector minorista, según el <a href=\"https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing\">estudio sobre el futuro del marketing de consumo de Klaviyo</a>.</p><p>Si las pequeñas empresas quieren seguir innovando, tienen que reaccionar a estos cambios en las preferencias de los consumidores. «Hoy en día, la gente quiere comunicarse por SMS», <a href=\"https://www.klaviyo.com/customers/case-studies/shinola-bfcm\">afirma Brett Vincke</a>, director de marketing por correo electrónico de <a href=\"https://www.shinola.com/\">Shinola</a> (una marca de relojes artesanales).</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Permite destacar donde ya están los clientes</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La mayoría de los consumidores prestan atención a los SMS de marketing, ya que se han suscrito voluntariamente para recibirlos y suelen esperarlos. De hecho, <a href="https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe">el estudio sobre marketing por SMS realizado por Klaviyo en colaboración con Recharge</a> ha revelado que el 86 % de los consumidores han hecho más de 2 compras en el último año por un SMS y que el 30 % han hecho más de 4 compras. </p><p>En parte, el marketing por SMS es un canal de conversión tan eficaz porque los consumidores de hoy en día se sienten más cómodos comprando productos por el móvil. De hecho, ahora es el canal más popular para las compras del sector minorista, según el <a href="https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing">estudio sobre el futuro del marketing de consumo de Klaviyo</a>.</p><p>Si las pequeñas empresas quieren seguir innovando, tienen que reaccionar a estos cambios en las preferencias de los consumidores. «Hoy en día, la gente quiere comunicarse por SMS», <a href="https://www.klaviyo.com/customers/case-studies/shinola-bfcm">afirma Brett Vincke</a>, director de marketing por correo electrónico de <a href="https://www.shinola.com/">Shinola</a> (una marca de relojes artesanales).</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZueLTp" prefix="r74" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Da más visibilidad y genera más ventas en menos tiempo"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>El marketing por SMS les dice a los consumidores lo que quieren y necesitan saber en un instante. También ofrece descuentos, pruebas exclusivas y mucho más, y puede satisfacer las elevadas expectativas de personalización de los consumidores.</p><p>Todo esto explica por qué los SMS son tan eficaces a la hora de reducir el tiempo de compra de los clientes. Según el estudio sobre marketing por SMS realizado por Klaviyo en colaboración con Recharge, el 65 % de las personas que hicieron una compra por SMS el año pasado acabaron comprando un artículo antes de lo previsto debido a un mensaje de texto promocional.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Da más visibilidad y genera más ventas en menos tiempo</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>El marketing por SMS les dice a los consumidores lo que quieren y necesitan saber en un instante. También ofrece descuentos, pruebas exclusivas y mucho más, y puede satisfacer las elevadas expectativas de personalización de los consumidores.</p><p>Todo esto explica por qué los SMS son tan eficaces a la hora de reducir el tiempo de compra de los clientes. Según el estudio sobre marketing por SMS realizado por Klaviyo en colaboración con Recharge, el 65 % de las personas que hicieron una compra por SMS el año pasado acabaron comprando un artículo antes de lo previsto debido a un mensaje de texto promocional.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z5T9RJ" prefix="r75" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Consigue un buen retorno de la inversión con muy pocos recursos"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Junto con el correo electrónico, los SMS son uno de los mejores canales más rentables. Así ha sido para marcas como <a href=\"https://francesvalentine.com/\">Frances Valentine</a>, una pequeña empresa que vende ropa y accesorios femeninos de inspiración vintage. Esta empresa obtuvo un retorno de la inversión 21,8 veces superior con Klaviyo SMS en sus primeras 8 semanas de envíos.</p><p>Para empezar, Frances Valentine añadió los SMS solo a las automatizaciones con mayor intención de compra: la de pago abandonado y la de reposición de stock. Los ingresos atribuidos a estos flujos <a href=\"https://www.klaviyo.com/uk/customers/case-studies/frances-valentine-sms\">aumentaron un 32 % interanual [EN]</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Consigue un buen retorno de la inversión con muy pocos recursos</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Junto con el correo electrónico, los SMS son uno de los mejores canales más rentables. Así ha sido para marcas como <a href="https://francesvalentine.com/">Frances Valentine</a>, una pequeña empresa que vende ropa y accesorios femeninos de inspiración vintage. Esta empresa obtuvo un retorno de la inversión 21,8 veces superior con Klaviyo SMS en sus primeras 8 semanas de envíos.</p><p>Para empezar, Frances Valentine añadió los SMS solo a las automatizaciones con mayor intención de compra: la de pago abandonado y la de reposición de stock. Los ingresos atribuidos a estos flujos <a href="https://www.klaviyo.com/uk/customers/case-studies/frances-valentine-sms">aumentaron un 32 % interanual [EN]</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="crear"></div><astro-island uid="1BC7GH" prefix="r77" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Cómo crear una lista de suscriptores de SMS siendo una pequeña empresa"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Tener una lista de suscriptores que interactúan es el primer paso para notar los beneficios del marketing por SMS. A continuación, te explicamos cómo empezar a hacer crecer tu lista.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Cómo crear una lista de suscriptores de SMS siendo una pequeña empresa</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Tener una lista de suscriptores que interactúan es el primer paso para notar los beneficios del marketing por SMS. A continuación, te explicamos cómo empezar a hacer crecer tu lista.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="3LojS" prefix="r78" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"1. Lanza formularios de registro para recibir SMS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Crea formularios de registro para recibir SMS que aparezcan en el sitio web después de que los usuarios interactúen de forma importante con el contenido, se desplacen hasta cierta parte del sitio o muestren intención de irse. También puedes insertar formularios de registro para recibir SMS en el pie de página del sitio o utilizar formularios de varios pasos en los que primero se pida la dirección de correo electrónico y luego el número de teléfono en la segunda pantalla. </p><p>Por supuesto que, para que alguien comparta su número de teléfono contigo, tienes que hacer que valga la pena. Estas son las 3 razones principales por las que las personas se suscriben al marketing por SMS, según nuestro estudio sobre marketing por SMS realizado en colaboración con Recharge:</p><p><strong>• </strong>Es una marca que les encanta: 39 %.</p><p><strong>• </strong>Están a punto de hacer una compra y quieren un descuento: 38 %.</p><p><strong>• </strong>Quieren recibir mensajes sobre el estado de su pedido: 38 %.</p><p>Y esto es lo que aumenta la probabilidad de suscribirse a los SMS, según el mismo estudio:</p><p><strong>• </strong>Que se les ofrezca un descuento: 59 %</p><p><strong>• </strong>Poder hacer preguntas y recibir respuestas rápidas por mensaje de texto (<a href=\"https://www.klaviyo.com/es/blog/conversational-sms\">SMS conversacionales</a>): 39 %</p><p><strong>• </strong>Que se les ofrezca un producto o una experiencia únicos: 38 %</p><p>Para que las personas se suscriban a los SMS por incentivos de acceso anticipado vip, puedes usar los SMS como un canal vip en el que ofrezcas a los clientes que más dinero gasten y a los compradores más frecuentes la posibilidad de recibir acceso anticipado a ofertas, nuevos productos o eventos por SMS. Esto puede hacer que se sientan especiales, como si fueran personas con un conocimiento privilegiado de la marca.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">1. Lanza formularios de registro para recibir SMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Crea formularios de registro para recibir SMS que aparezcan en el sitio web después de que los usuarios interactúen de forma importante con el contenido, se desplacen hasta cierta parte del sitio o muestren intención de irse. También puedes insertar formularios de registro para recibir SMS en el pie de página del sitio o utilizar formularios de varios pasos en los que primero se pida la dirección de correo electrónico y luego el número de teléfono en la segunda pantalla. </p><p>Por supuesto que, para que alguien comparta su número de teléfono contigo, tienes que hacer que valga la pena. Estas son las 3 razones principales por las que las personas se suscriben al marketing por SMS, según nuestro estudio sobre marketing por SMS realizado en colaboración con Recharge:</p><p><strong>• </strong>Es una marca que les encanta: 39 %.</p><p><strong>• </strong>Están a punto de hacer una compra y quieren un descuento: 38 %.</p><p><strong>• </strong>Quieren recibir mensajes sobre el estado de su pedido: 38 %.</p><p>Y esto es lo que aumenta la probabilidad de suscribirse a los SMS, según el mismo estudio:</p><p><strong>• </strong>Que se les ofrezca un descuento: 59 %</p><p><strong>• </strong>Poder hacer preguntas y recibir respuestas rápidas por mensaje de texto (<a href="https://www.klaviyo.com/es/blog/conversational-sms">SMS conversacionales</a>): 39 %</p><p><strong>• </strong>Que se les ofrezca un producto o una experiencia únicos: 38 %</p><p>Para que las personas se suscriban a los SMS por incentivos de acceso anticipado vip, puedes usar los SMS como un canal vip en el que ofrezcas a los clientes que más dinero gasten y a los compradores más frecuentes la posibilidad de recibir acceso anticipado a ofertas, nuevos productos o eventos por SMS. Esto puede hacer que se sientan especiales, como si fueran personas con un conocimiento privilegiado de la marca.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="20fLt2" prefix="r79" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"2. Aprovecha tu base de clientes actual"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Los clientes y suscriptores de correo electrónico que ya tienes son candidatos ideales para convertirse en suscriptores de SMS. Ya te han comprado algo o están interesados en hacerlo, por lo que es más probable que quieran apuntarse a tu lista de SMS.</p><p>Envíales campañas de correo electrónico que les inviten a suscribirse a los SMS. Puedes utilizar descuentos exclusivos o incentivos de acceso anticipado vip como aliciente para que se suscriban. También puedes enviarles correos electrónicos poscompra que ofrezcan comunicaciones de SMS transaccionales, como confirmaciones de pedido y actualizaciones de envío, lo que podría familiarizarlos con los SMS y generar futuras suscripciones al canal para conseguir los descuentos exclusivos e incentivos de acceso anticipado vip que ofrezcas.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">2. Aprovecha tu base de clientes actual</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Los clientes y suscriptores de correo electrónico que ya tienes son candidatos ideales para convertirse en suscriptores de SMS. Ya te han comprado algo o están interesados en hacerlo, por lo que es más probable que quieran apuntarse a tu lista de SMS.</p><p>Envíales campañas de correo electrónico que les inviten a suscribirse a los SMS. Puedes utilizar descuentos exclusivos o incentivos de acceso anticipado vip como aliciente para que se suscriban. También puedes enviarles correos electrónicos poscompra que ofrezcan comunicaciones de SMS transaccionales, como confirmaciones de pedido y actualizaciones de envío, lo que podría familiarizarlos con los SMS y generar futuras suscripciones al canal para conseguir los descuentos exclusivos e incentivos de acceso anticipado vip que ofrezcas.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1MSSy0" prefix="r80" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"3. Apóyate en otros canales de marketing"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Si tienes una tienda física, puedes conseguir suscriptores de marketing por SMS en el establecimiento, igual que lo haces en el sitio web. Por ejemplo, puedes colocar códigos QR que ofrezcan un descuento exclusivo para toda la tienda en lugares bien visibles, como mostradores, cajas y puertas.</p><p>En las facturas y el embalaje, también puedes incluir etiquetas que ofrezcan un descuento o una oferta exclusiva si los clientes envían un SMS a un código corto. Otra idea interesante es formar al personal para que pregunte a los clientes si quieren recibir actualizaciones por SMS al pagar. </p><p>Para ampliar tu lista de SMS, también puedes promocionar el programa de SMS en las redes sociales con <a href=\"https://help.klaviyo.com/hc/es-es/articles/14104388043931\">enlaces de suscripción a los SMS</a> y <a href=\"https://help.klaviyo.com/hc/es-es/articles/6294531159579\">pegatinas de envío de mensaje rápido</a>, así como usar los <a href=\"https://www.klaviyo.com/es/products/sms-marketing\">SMS bidireccionales</a> como un canal automatizado de atención al cliente capaz de enviar respuestas a preguntas frecuentes sobre la empresa y los productos, recomendar productos y recopilar las preferencias de los clientes.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">3. Apóyate en otros canales de marketing</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Si tienes una tienda física, puedes conseguir suscriptores de marketing por SMS en el establecimiento, igual que lo haces en el sitio web. Por ejemplo, puedes colocar códigos QR que ofrezcan un descuento exclusivo para toda la tienda en lugares bien visibles, como mostradores, cajas y puertas.</p><p>En las facturas y el embalaje, también puedes incluir etiquetas que ofrezcan un descuento o una oferta exclusiva si los clientes envían un SMS a un código corto. Otra idea interesante es formar al personal para que pregunte a los clientes si quieren recibir actualizaciones por SMS al pagar. </p><p>Para ampliar tu lista de SMS, también puedes promocionar el programa de SMS en las redes sociales con <a href="https://help.klaviyo.com/hc/es-es/articles/14104388043931">enlaces de suscripción a los SMS</a> y <a href="https://help.klaviyo.com/hc/es-es/articles/6294531159579">pegatinas de envío de mensaje rápido</a>, así como usar los <a href="https://www.klaviyo.com/es/products/sms-marketing">SMS bidireccionales</a> como un canal automatizado de atención al cliente capaz de enviar respuestas a preguntas frecuentes sobre la empresa y los productos, recomendar productos y recopilar las preferencias de los clientes.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="sms"></div><astro-island uid="1QgHlB" prefix="r82" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"11 campañas y automatizaciones de marketing por SMS que deberían implementar las pequeñas empresas"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Si se combinan flujos automatizados y campañas puntuales para diferentes casos de uso de los SMS, se puede llegar a los clientes con los mensajes adecuados en los momentos oportunos.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">11 campañas y automatizaciones de marketing por SMS que deberían implementar las pequeñas empresas</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Si se combinan flujos automatizados y campañas puntuales para diferentes casos de uso de los SMS, se puede llegar a los clientes con los mensajes adecuados en los momentos oportunos.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="C62XQ" prefix="r83" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Automatizaciones de SMS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Los flujos automatizados se activan con las acciones de los clientes. Para configurarlos, se usa la lógica de una plataforma de marketing por SMS. Estas son algunas automatizaciones de SMS imprescindibles para las pequeñas empresas:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Automatizaciones de SMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Los flujos automatizados se activan con las acciones de los clientes. Para configurarlos, se usa la lógica de una plataforma de marketing por SMS. Estas son algunas automatizaciones de SMS imprescindibles para las pequeñas empresas:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1Mnz92" prefix="r84" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Serie de bienvenida"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Una serie de bienvenida por SMS es el primer mensaje que se envía a los suscriptores después de que acepten recibir marketing por SMS. Para causar la mejor primera impresión posible, dales las gracias por registrarse, envíales la oferta prometida y dales información sobre los mensajes que recibirán más adelante.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Serie de bienvenida</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Una serie de bienvenida por SMS es el primer mensaje que se envía a los suscriptores después de que acepten recibir marketing por SMS. Para causar la mejor primera impresión posible, dales las gracias por registrarse, envíales la oferta prometida y dales información sobre los mensajes que recibirán más adelante.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZzjlpU" prefix="r85" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Recuperación de carrito abandonado"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Un flujo de carrito abandonado es un mensaje automatizado que se activa cuando los compradores en línea añaden un artículo al carrito, pero no terminan la compra. Estas son algunas de las prácticas recomendadas para los SMS de carrito abandonado:</p><p><strong>• Determina la cadencia correcta</strong>: quizás 30 minutos sean el plazo ideal para enviar el primer mensaje de carrito abandonado, o quizás 2 horas con otro mensaje 24 horas después. Haz pruebas para descubrir qué cadencia te funciona mejor.</p><p><strong>• Determina el número y el tipo de mensajes</strong>: los flujos de carrito abandonado pueden incluir de 1 a 3 mensajes y una combinación de SMS y correos electrónicos.</p><p><strong>• Plantéate incluir un incentivo</strong>: según nuestro informe sobre el futuro del marketing para consumidores, el principal motivo por el que los consumidores abandonan un carrito es porque encuentran un precio mejor en otro lugar. Eso no significa que tengas que ofrecer un descuento a cada persona que abandone un carrito. Por ejemplo, puedes incluir una oferta solo en el tercer mensaje, o solo para las personas que abandonen un carrito de alto valor. </p><p><strong>• Personaliza la experiencia</strong>: dirígete a los destinatarios por su nombre y menciona el producto que hayan dejado abandonado. Haz pruebas para ver si incluir una imagen del producto aumenta las conversiones.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Recuperación de carrito abandonado</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Un flujo de carrito abandonado es un mensaje automatizado que se activa cuando los compradores en línea añaden un artículo al carrito, pero no terminan la compra. Estas son algunas de las prácticas recomendadas para los SMS de carrito abandonado:</p><p><strong>• Determina la cadencia correcta</strong>: quizás 30 minutos sean el plazo ideal para enviar el primer mensaje de carrito abandonado, o quizás 2 horas con otro mensaje 24 horas después. Haz pruebas para descubrir qué cadencia te funciona mejor.</p><p><strong>• Determina el número y el tipo de mensajes</strong>: los flujos de carrito abandonado pueden incluir de 1 a 3 mensajes y una combinación de SMS y correos electrónicos.</p><p><strong>• Plantéate incluir un incentivo</strong>: según nuestro informe sobre el futuro del marketing para consumidores, el principal motivo por el que los consumidores abandonan un carrito es porque encuentran un precio mejor en otro lugar. Eso no significa que tengas que ofrecer un descuento a cada persona que abandone un carrito. Por ejemplo, puedes incluir una oferta solo en el tercer mensaje, o solo para las personas que abandonen un carrito de alto valor. </p><p><strong>• Personaliza la experiencia</strong>: dirígete a los destinatarios por su nombre y menciona el producto que hayan dejado abandonado. Haz pruebas para ver si incluir una imagen del producto aumenta las conversiones.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Za8kSi" prefix="r86" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Confirmaciones de pedido y envío"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Según el estudio sobre marketing por SMS realizado por Klaviyo junto con Recharge, los mensajes SMS transaccionales, como las confirmaciones de envío y de entrega, son el tipo de mensajes de texto que los consumidores quieren recibir con más frecuencia de las marcas.</p><p>Los mensajes de texto proactivos pueden reducir las consultas de los clientes sobre el estado de los paquetes, las entregas perdidas, los robos de paquetes, etc. Los mensajes de SMS transaccionales también hacen que los clientes se acostumbren a saber de ti por mensajes de texto y, lo que es más importante, a querer saber de ti por ese canal. En pocas palabras, los mensajes SMS transaccionales pueden mejorar drásticamente la experiencia poscompra.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Confirmaciones de pedido y envío</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Según el estudio sobre marketing por SMS realizado por Klaviyo junto con Recharge, los mensajes SMS transaccionales, como las confirmaciones de envío y de entrega, son el tipo de mensajes de texto que los consumidores quieren recibir con más frecuencia de las marcas.</p><p>Los mensajes de texto proactivos pueden reducir las consultas de los clientes sobre el estado de los paquetes, las entregas perdidas, los robos de paquetes, etc. Los mensajes de SMS transaccionales también hacen que los clientes se acostumbren a saber de ti por mensajes de texto y, lo que es más importante, a querer saber de ti por ese canal. En pocas palabras, los mensajes SMS transaccionales pueden mejorar drásticamente la experiencia poscompra.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="159Xy4" prefix="r87" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Novedades de programas de fidelización"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Además de los <a href=\"https://www.klaviyo.com/blog/how-to-create-a-vip-program\">programas vips</a> que ya hemos mencionado y que puedes implementar con el marketing por SMS, puedes usar los SMS para informar sobre novedades de los programas de fidelización. Es posible configurar automatizaciones que mantengan a los suscriptores de SMS informados sobre su saldo de puntos y lo cerca que están de recibir una oferta por fidelidad, lo que puede generar más ventas. Una vez que alcancen el umbral requerido, se les puede enviar una oferta.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Novedades de programas de fidelización</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Además de los <a href="https://www.klaviyo.com/blog/how-to-create-a-vip-program">programas vips</a> que ya hemos mencionado y que puedes implementar con el marketing por SMS, puedes usar los SMS para informar sobre novedades de los programas de fidelización. Es posible configurar automatizaciones que mantengan a los suscriptores de SMS informados sobre su saldo de puntos y lo cerca que están de recibir una oferta por fidelidad, lo que puede generar más ventas. Una vez que alcancen el umbral requerido, se les puede enviar una oferta.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="3l87j" prefix="r88" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Automatizaciones de referrals"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Es posible automatizar las ofertas de referrals por SMS. Para ello, pide referrals de amistades y ofrece un descuento a ambas personas; enlázalo con influencers que compartan un enlace de referral o con un programa de afiliados con superfans que compartan frecuentemente contenido de la marca.</p><p>Tata Harper envía 6 flujos por correo electrónico o SMS, a menudo en función del canal que más usan los suscriptores. En 2023, empezaron a usar 7 flujos activados por integraciones, como el flujo de recompensas por referrals, que se activa en función de la fidelidad de los clientes. En el primer trimestre de 2024, los ingresos totales provenientes de flujos <a href=\"https://www.klaviyo.com/es/customers/case-studies/tata-harper\">crecieron un 139 % interanual</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Automatizaciones de referrals</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Es posible automatizar las ofertas de referrals por SMS. Para ello, pide referrals de amistades y ofrece un descuento a ambas personas; enlázalo con influencers que compartan un enlace de referral o con un programa de afiliados con superfans que compartan frecuentemente contenido de la marca.</p><p>Tata Harper envía 6 flujos por correo electrónico o SMS, a menudo en función del canal que más usan los suscriptores. En 2023, empezaron a usar 7 flujos activados por integraciones, como el flujo de recompensas por referrals, que se activa en función de la fidelidad de los clientes. En el primer trimestre de 2024, los ingresos totales provenientes de flujos <a href="https://www.klaviyo.com/es/customers/case-studies/tata-harper">crecieron un 139 % interanual</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZItOfe" prefix="r89" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Solicitudes de comentarios de los clientes"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>En nuestro informe sobre el futuro del marketing para consumidores, descubrimos que las reseñas y los comentarios de los clientes son el factor más influyente a la hora de hacer una primera compra a una marca. Teniendo esto en cuenta, te recomendamos usar los SMS para pedirles a los clientes que escriban reseñas o respondan a encuestas sobre productos.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Solicitudes de comentarios de los clientes</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>En nuestro informe sobre el futuro del marketing para consumidores, descubrimos que las reseñas y los comentarios de los clientes son el factor más influyente a la hora de hacer una primera compra a una marca. Teniendo esto en cuenta, te recomendamos usar los SMS para pedirles a los clientes que escriban reseñas o respondan a encuestas sobre productos.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="grGNs" prefix="r90" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Flujos de reactivación de la interacción"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Los flujos de reactivación de la interacción por SMS pueden ayudar a recuperar a clientes inactivos. En primer lugar, hay que identificar los segmentos de usuarios sin interacción, como los que no hayan hecho ninguna compra en los últimos 90 días o los suscriptores que hayan interactuado con el contenido de marketing, pero no hayan hecho ninguna compra. Después, hay que hacer pruebas con mensajes para reactivar la interacción y lograr que los clientes sigan teniendo presente la marca, o modificar la estrategia de marketing para enviar mensajes con menos frecuencia a estos grupos.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Flujos de reactivación de la interacción</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Los flujos de reactivación de la interacción por SMS pueden ayudar a recuperar a clientes inactivos. En primer lugar, hay que identificar los segmentos de usuarios sin interacción, como los que no hayan hecho ninguna compra en los últimos 90 días o los suscriptores que hayan interactuado con el contenido de marketing, pero no hayan hecho ninguna compra. Después, hay que hacer pruebas con mensajes para reactivar la interacción y lograr que los clientes sigan teniendo presente la marca, o modificar la estrategia de marketing para enviar mensajes con menos frecuencia a estos grupos.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1k1vp0" prefix="r91" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Mensajes de seguimiento para atención al cliente"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Según nuestro informe sobre el futuro del marketing para consumidores, cuando los consumidores tienen una experiencia negativa con una marca, 1 de cada 4 le daría una segunda oportunidad si tuviera una buena experiencia de seguimiento o atención al cliente. Configura flujos que se dirijan a personas que hayan compartido una experiencia negativa y ofréceles descuentos, pídeles que escriban algún comentario o ponlos en contacto con el equipo de atención al cliente para que reciban una asistencia personalizada.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Mensajes de seguimiento para atención al cliente</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Según nuestro informe sobre el futuro del marketing para consumidores, cuando los consumidores tienen una experiencia negativa con una marca, 1 de cada 4 le daría una segunda oportunidad si tuviera una buena experiencia de seguimiento o atención al cliente. Configura flujos que se dirijan a personas que hayan compartido una experiencia negativa y ofréceles descuentos, pídeles que escriban algún comentario o ponlos en contacto con el equipo de atención al cliente para que reciban una asistencia personalizada.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZleUec" prefix="r92" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Campañas de SMS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Las campañas de marketing por SMS son mensajes puntuales basados en eventos u objetivos de marketing específicos. Aquí tienes algunas ideas de campañas de SMS para pequeñas empresas:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Campañas de SMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Las campañas de marketing por SMS son mensajes puntuales basados en eventos u objetivos de marketing específicos. Aquí tienes algunas ideas de campañas de SMS para pequeñas empresas:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="wfx1n" prefix="r93" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Ofertas por tiempo limitado"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>No es un secreto que la mayoría de la gente está pendiente del teléfono casi constantemente. Los SMS se prestan muy bien a ofertas y promociones basadas en la urgencia. Se pueden enviar mensajes de texto que mencionen ofertas por tiempo limitado, como ofertas flash o avisos de inventario bajo, a segmentos concretos de la audiencia.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Ofertas por tiempo limitado</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>No es un secreto que la mayoría de la gente está pendiente del teléfono casi constantemente. Los SMS se prestan muy bien a ofertas y promociones basadas en la urgencia. Se pueden enviar mensajes de texto que mencionen ofertas por tiempo limitado, como ofertas flash o avisos de inventario bajo, a segmentos concretos de la audiencia.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Zjpumg" prefix="r94" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Lanzamientos de productos"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Las campañas de SMS son una excelente manera de promocionar el lanzamiento de un nuevo producto entre un grupo de suscriptores con un nivel de interacción elevado. Envía acceso anticipado a tu lista de SMS para generar expectación —y ventas—, y sigue una estrategia de promoción coherente que incluya redes sociales, correo electrónico y SMS para que la audiencia hable sobre el lanzamiento (trataremos esto de forma detallada más adelante).</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Lanzamientos de productos</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Las campañas de SMS son una excelente manera de promocionar el lanzamiento de un nuevo producto entre un grupo de suscriptores con un nivel de interacción elevado. Envía acceso anticipado a tu lista de SMS para generar expectación —y ventas—, y sigue una estrategia de promoción coherente que incluya redes sociales, correo electrónico y SMS para que la audiencia hable sobre el lanzamiento (trataremos esto de forma detallada más adelante).</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZSu4Cu" prefix="r95" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Promociones de eventos"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Otra campaña de SMS que podría gustar a los suscriptores es una que promocione eventos presenciales o virtuales. Puedes enviar recordatorios y notificaciones sobre ambos tipos de eventos enviando SMS a audiencias situadas en determinadas zonas geográficas, sobre todo justo antes de un evento o cuando esté en marcha.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Promociones de eventos</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Otra campaña de SMS que podría gustar a los suscriptores es una que promocione eventos presenciales o virtuales. Puedes enviar recordatorios y notificaciones sobre ambos tipos de eventos enviando SMS a audiencias situadas en determinadas zonas geográficas, sobre todo justo antes de un evento o cuando esté en marcha.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="redactar"></div><astro-island uid="1OM6ox" prefix="r97" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Cómo crear mensajes SMS que generen conversiones"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Cuando solo dispones de 160 caracteres para conectar con la audiencia, los mensajes tienen que ser pertinentes e interesantes, además de seguir las prácticas recomendadas para los SMS.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Cómo crear mensajes SMS que generen conversiones</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Cuando solo dispones de 160 caracteres para conectar con la audiencia, los mensajes tienen que ser pertinentes e interesantes, además de seguir las prácticas recomendadas para los SMS.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="K85Q0" prefix="r98" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Redacta textos convincentes y breves"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Conseguir una voz única y humana es clave para redactar mensajes SMS atractivos. No hace falta usar expresiones demasiado modernas (a no ser que la audiencia sea muy joven), pero es bueno dar un toque personal a los mensajes sin traicionar el estilo de la marca. </p><p>Dicho esto, los SMS tienen que ser breves. A nadie le gusta que sus amigos le envíen mensajes de texto larguísimos, y mucho menos si el remitente es una marca. Además, cada tipo de mensaje de texto tiene un número máximo de caracteres: los SMS tradicionales tienen un límite de 160 caracteres; para los servicios de mensajería multimedia (MMS), el límite es de 1600 caracteres, y para los <a href=\"https://www.klaviyo.com/es/products/sms-marketing/rcs\">mensajes RCS</a> es de 10 000 caracteres.</p><p>Para asegurarte de que los mensajes SMS cumplan su función y motiven a los suscriptores, puedes emplear una única llamada a la acción que se apoye de verdad en la voz de la marca. Además, tiene que llevar a los suscriptores al destino que tenga una mayor probabilidad de conversión. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Redacta textos convincentes y breves</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Conseguir una voz única y humana es clave para redactar mensajes SMS atractivos. No hace falta usar expresiones demasiado modernas (a no ser que la audiencia sea muy joven), pero es bueno dar un toque personal a los mensajes sin traicionar el estilo de la marca. </p><p>Dicho esto, los SMS tienen que ser breves. A nadie le gusta que sus amigos le envíen mensajes de texto larguísimos, y mucho menos si el remitente es una marca. Además, cada tipo de mensaje de texto tiene un número máximo de caracteres: los SMS tradicionales tienen un límite de 160 caracteres; para los servicios de mensajería multimedia (MMS), el límite es de 1600 caracteres, y para los <a href="https://www.klaviyo.com/es/products/sms-marketing/rcs">mensajes RCS</a> es de 10 000 caracteres.</p><p>Para asegurarte de que los mensajes SMS cumplan su función y motiven a los suscriptores, puedes emplear una única llamada a la acción que se apoye de verdad en la voz de la marca. Además, tiene que llevar a los suscriptores al destino que tenga una mayor probabilidad de conversión. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1RGiO1" prefix="r99" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Personaliza el contenido para fomentar la interacción"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Según nuestro informe sobre el futuro del marketing de consumo, el 74 % de los consumidores esperan que las marcas les ofrezcan experiencias más personalizadas en 2025. No olvides usar los recursos básicos, como dirigirte a los suscriptores por su nombre, y personalizaciones más detalladas, como el último producto que hayan pedido o sus preferencias de estilo y color, en cada SMS que les envíes.</p><p>Es importante que segmentes tu lista de SMS en función de los datos de comportamiento, como la interacción con los SMS, el valor de vida del cliente y la ubicación. También puedes segmentar por historial de compra y actividad del sitio web para enviar recomendaciones de productos personalizadas a los suscriptores.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Personaliza el contenido para fomentar la interacción</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Según nuestro informe sobre el futuro del marketing de consumo, el 74 % de los consumidores esperan que las marcas les ofrezcan experiencias más personalizadas en 2025. No olvides usar los recursos básicos, como dirigirte a los suscriptores por su nombre, y personalizaciones más detalladas, como el último producto que hayan pedido o sus preferencias de estilo y color, en cada SMS que les envíes.</p><p>Es importante que segmentes tu lista de SMS en función de los datos de comportamiento, como la interacción con los SMS, el valor de vida del cliente y la ubicación. También puedes segmentar por historial de compra y actividad del sitio web para enviar recomendaciones de productos personalizadas a los suscriptores.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z24l73w" prefix="r100" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Sigue las prácticas recomendadas para el momento y la frecuencia de los mensajes"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Aunque escribas los mejores SMS de la historia del marketing de las pequeñas empresas, si no los envías en el momento adecuado o los envías con demasiada frecuencia, no convertirán a los suscriptores tan bien como podrían. </p><p>A continuación verás las conclusiones del estudio sobre marketing por SMS que hemos realizado en colaboración con Recharge sobre cómo usar las horas de envío y la frecuencia de envío óptimas para las iniciativas de marketing por SMS.</p><p>Los consumidores quieren recibir SMS de las marcas en estos momentos: </p><p><strong>• </strong>Tarde-noche: 45 %</p><p><strong>• </strong>Tarde: 25 %</p><p><strong>• </strong>Mediodía: 13 %</p><p><strong>• </strong>Mañana: 9 %</p><p><strong>• </strong>Horario nocturno: 8 %</p><p>Los consumidores quieren recibir SMS de las marcas:</p><p><strong>• </strong>Varias veces a la semana: 32 %</p><p><strong>• </strong>Una vez a la semana: 27 %</p><p><strong>• </strong>Varias veces al mes: 16 %</p><p><strong>• </strong>Una vez al día: 13 %</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Sigue las prácticas recomendadas para el momento y la frecuencia de los mensajes</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Aunque escribas los mejores SMS de la historia del marketing de las pequeñas empresas, si no los envías en el momento adecuado o los envías con demasiada frecuencia, no convertirán a los suscriptores tan bien como podrían. </p><p>A continuación verás las conclusiones del estudio sobre marketing por SMS que hemos realizado en colaboración con Recharge sobre cómo usar las horas de envío y la frecuencia de envío óptimas para las iniciativas de marketing por SMS.</p><p>Los consumidores quieren recibir SMS de las marcas en estos momentos: </p><p><strong>• </strong>Tarde-noche: 45 %</p><p><strong>• </strong>Tarde: 25 %</p><p><strong>• </strong>Mediodía: 13 %</p><p><strong>• </strong>Mañana: 9 %</p><p><strong>• </strong>Horario nocturno: 8 %</p><p>Los consumidores quieren recibir SMS de las marcas:</p><p><strong>• </strong>Varias veces a la semana: 32 %</p><p><strong>• </strong>Una vez a la semana: 27 %</p><p><strong>• </strong>Varias veces al mes: 16 %</p><p><strong>• </strong>Una vez al día: 13 %</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="combinar"></div><astro-island uid="Z13QOeE" prefix="r102" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Integrar los SMS en el correo electrónico y la publicidad para lograr el máximo impacto"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>El correo electrónico y los SMS son potentes por sí solos, pero generan aún mejores resultados cuando se combinan.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Integrar los SMS en el correo electrónico y la publicidad para lograr el máximo impacto</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>El correo electrónico y los SMS son potentes por sí solos, pero generan aún mejores resultados cuando se combinan.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="19nGcc" prefix="r103" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Cuándo usar los SMS o el correo electrónico, y cuándo usar ambos"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Coordinar tus iniciativas de correo electrónico y SMS te permite crear un recorrido de cliente más personalizado que impulse las tasas de conversión y reduzca la fatiga de la lista.</p><p>Los SMS y el correo electrónico son dos canales completamente distintos en lo que respecta a la mensajería, el tono y el contenido, pero ambos tienen que transmitir el estilo de la marca. Los SMS son rápidos, fáciles de leer y van directos al grano. No se pueden usar muchos caracteres —a diferencia del correo electrónico—, así que no tiene sentido usarlos para mensajes largos, pero sí son útiles para asuntos urgentes y frases muy cortas.</p><p>En cambio, el correo electrónico es un canal pensado para forjar relaciones que ofrece muchas oportunidades para contar historias, ofrecer contenido enriquecido, dar información más detallada e incluir múltiples llamadas a la acción. Para encontrar el equilibrio, hay que ver el correo electrónico y los SMS como partes de un conjunto que funcionan mejor juntas.</p><p>Los flujos y campañas híbridos combinan los SMS y los correos electrónicos en los mejores momentos posibles. Por ejemplo, <a href=\"https://montirex.com/\">Montirex</a> —una marca de ropa deportiva— usa los SMS y el correo electrónico para agilizar la adopción de la marca y conectar con una audiencia joven y activa.</p><p>Para interactuar con los suscriptores en cada etapa del embudo de ventas, utilizan flujos multicanales que combinan el correo electrónico y los SMS; por ejemplo, el flujo de carrito abandonado varía el mensaje en función del valor del carrito y genera el <a href=\"https://www.klaviyo.com/es/customers/case-studies/montirex-combine-power-of-email-and-sms-marketing\">30 % de los ingresos atribuidos a Klaviyo</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Cuándo usar los SMS o el correo electrónico, y cuándo usar ambos</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Coordinar tus iniciativas de correo electrónico y SMS te permite crear un recorrido de cliente más personalizado que impulse las tasas de conversión y reduzca la fatiga de la lista.</p><p>Los SMS y el correo electrónico son dos canales completamente distintos en lo que respecta a la mensajería, el tono y el contenido, pero ambos tienen que transmitir el estilo de la marca. Los SMS son rápidos, fáciles de leer y van directos al grano. No se pueden usar muchos caracteres —a diferencia del correo electrónico—, así que no tiene sentido usarlos para mensajes largos, pero sí son útiles para asuntos urgentes y frases muy cortas.</p><p>En cambio, el correo electrónico es un canal pensado para forjar relaciones que ofrece muchas oportunidades para contar historias, ofrecer contenido enriquecido, dar información más detallada e incluir múltiples llamadas a la acción. Para encontrar el equilibrio, hay que ver el correo electrónico y los SMS como partes de un conjunto que funcionan mejor juntas.</p><p>Los flujos y campañas híbridos combinan los SMS y los correos electrónicos en los mejores momentos posibles. Por ejemplo, <a href="https://montirex.com/">Montirex</a> —una marca de ropa deportiva— usa los SMS y el correo electrónico para agilizar la adopción de la marca y conectar con una audiencia joven y activa.</p><p>Para interactuar con los suscriptores en cada etapa del embudo de ventas, utilizan flujos multicanales que combinan el correo electrónico y los SMS; por ejemplo, el flujo de carrito abandonado varía el mensaje en función del valor del carrito y genera el <a href="https://www.klaviyo.com/es/customers/case-studies/montirex-combine-power-of-email-and-sms-marketing">30 % de los ingresos atribuidos a Klaviyo</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="srKP1" prefix="r104" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Dirigirse a los suscriptores de SMS con publicidad digital"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Los anuncios en redes sociales segmentados también pueden ayudarte a captar a suscriptores de SMS para tu pequeña empresa. Con Klaviyo, puedes crear audiencias similares basadas en segmentos y listas existentes y luego <a href=\"https://www.klaviyo.com/es/features/audience-sync\">sincronizar estas audiencias</a> con cuentas de publicidad en redes sociales para mostrarles anuncios segmentados en Instagram, TikTok, Google, Facebook, Pinterest y Criteo. Dentro de estos anuncios, puedes animar a los usuarios a que se suscriban a los SMS para recibir noticias exclusivas, tener acceso anticipado a las ofertas y otros beneficios.</p><p><a href=\"https://www.forceofnatureclean.com/\">Force of Nature</a>, una empresa de productos de limpieza sin elementos tóxicos, creó audiencias similares basadas en segmentos ultraespecíficos de Klaviyo en Meta. Actualmente, sus audiencias enriquecidas con Klaviyo son de las que <a href=\"https://www.klaviyo.com/customers/case-studies/force-of-nature\">ofrecen mejores resultados en Meta</a> en cuanto a coste de adquisición de clientes y retorno de la inversión publicitaria.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Dirigirse a los suscriptores de SMS con publicidad digital</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Los anuncios en redes sociales segmentados también pueden ayudarte a captar a suscriptores de SMS para tu pequeña empresa. Con Klaviyo, puedes crear audiencias similares basadas en segmentos y listas existentes y luego <a href="https://www.klaviyo.com/es/features/audience-sync">sincronizar estas audiencias</a> con cuentas de publicidad en redes sociales para mostrarles anuncios segmentados en Instagram, TikTok, Google, Facebook, Pinterest y Criteo. Dentro de estos anuncios, puedes animar a los usuarios a que se suscriban a los SMS para recibir noticias exclusivas, tener acceso anticipado a las ofertas y otros beneficios.</p><p><a href="https://www.forceofnatureclean.com/">Force of Nature</a>, una empresa de productos de limpieza sin elementos tóxicos, creó audiencias similares basadas en segmentos ultraespecíficos de Klaviyo en Meta. Actualmente, sus audiencias enriquecidas con Klaviyo son de las que <a href="https://www.klaviyo.com/customers/case-studies/force-of-nature">ofrecen mejores resultados en Meta</a> en cuanto a coste de adquisición de clientes y retorno de la inversión publicitaria.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="ia"></div><astro-island uid="riXGC" prefix="r106" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Aprovechar la IA para que las campañas de SMS de las pequeñas empresas tengan éxito"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>La inteligencia artificial está ahorrando tiempo a los especialistas en marketing y a los propietarios de pequeñas empresas. Estas son algunas de las formas en las que los especialistas en marketing pueden usar la IA para optimizar el marketing por SMS:</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/es-es/articles/360020919731\">Predecir la fecha del próximo pedido</a></strong>: enviar SMS segmentados en función de cuándo es más probable que los clientes hagan la próxima compra.</p><p><strong>• <a href=\"https://academy.klaviyo.com/en-us/courses/increase-conversions-with-ai-product-recommendations/2038777\">Hacer recomendaciones de productos personalizadas </a></strong>: destacar los productos que es más probable que gusten a los clientes en los SMS.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/es-es/articles/10039353259163\">Generar campañas de SMS</a></strong> y <a href=\"https://help.klaviyo.com/hc/es-es/articles/4415864592539\"><strong>respuestas a SMS</strong></a>: hacer pruebas con varios mensajes de marca para ver qué funciona mejor y reducir los tiempos de respuesta con conversaciones bidireccionales por SMS.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/es-es/articles/31141239059611\">Monitorizar automáticamente las métricas de los SMS</a></strong>: configura alertas para las métricas clave de los SMS, como las tasas de clics o las de bajas.</p><p><strong>•<a href=\"https://help.klaviyo.com/hc/es-es/articles/115005228148#h_01HZ3MPJG79DEQ01QYQBM0F8YX\">Personalizar las campañas de SMS</a></strong>: enviar la mejor variante de un SMS a cada uno de los clientes. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Aprovechar la IA para que las campañas de SMS de las pequeñas empresas tengan éxito</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La inteligencia artificial está ahorrando tiempo a los especialistas en marketing y a los propietarios de pequeñas empresas. Estas son algunas de las formas en las que los especialistas en marketing pueden usar la IA para optimizar el marketing por SMS:</p><p><strong>• <a href="https://help.klaviyo.com/hc/es-es/articles/360020919731">Predecir la fecha del próximo pedido</a></strong>: enviar SMS segmentados en función de cuándo es más probable que los clientes hagan la próxima compra.</p><p><strong>• <a href="https://academy.klaviyo.com/en-us/courses/increase-conversions-with-ai-product-recommendations/2038777">Hacer recomendaciones de productos personalizadas </a></strong>: destacar los productos que es más probable que gusten a los clientes en los SMS.</p><p><strong>• <a href="https://help.klaviyo.com/hc/es-es/articles/10039353259163">Generar campañas de SMS</a></strong> y <a href="https://help.klaviyo.com/hc/es-es/articles/4415864592539"><strong>respuestas a SMS</strong></a>: hacer pruebas con varios mensajes de marca para ver qué funciona mejor y reducir los tiempos de respuesta con conversaciones bidireccionales por SMS.</p><p><strong>• <a href="https://help.klaviyo.com/hc/es-es/articles/31141239059611">Monitorizar automáticamente las métricas de los SMS</a></strong>: configura alertas para las métricas clave de los SMS, como las tasas de clics o las de bajas.</p><p><strong>•<a href="https://help.klaviyo.com/hc/es-es/articles/115005228148#h_01HZ3MPJG79DEQ01QYQBM0F8YX">Personalizar las campañas de SMS</a></strong>: enviar la mejor variante de un SMS a cada uno de los clientes. </p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="cumplimiento normativo"></div><astro-island uid="2u9GmP" prefix="r108" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Aspectos básicos del cumplimiento normativo de los SMS para pequeñas empresas"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Cumplir la normativa ayuda a que tu marketing por SMS llegue a la bandeja de entrada de la audiencia y mejora las <a href=\"https://help.klaviyo.com/hc/es-es/articles/21206358003355\">tasas de capacidad de entrega</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Aspectos básicos del cumplimiento normativo de los SMS para pequeñas empresas</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Cumplir la normativa ayuda a que tu marketing por SMS llegue a la bandeja de entrada de la audiencia y mejora las <a href="https://help.klaviyo.com/hc/es-es/articles/21206358003355">tasas de capacidad de entrega</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="64Ufk" prefix="r109" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"RGPD y otros requisitos normativos"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Para enviar SMS como empresa, debes respetar ciertos estándares de cumplimiento normativo. </p><p>Estas son algunas de las normativas más importantes que debes tener en cuenta: </p><p><strong>• <a href=\"https://www.fcc.gov/general/telemarketing-and-robocalls\">Ley de Protección al Consumidor de Telefonía (TCPA)</a></strong>: esta ley estadounidense restringe las llamadas de telemarketing y los sistemas de marcación automática o mensajes de voz pregrabados, e impone listas de números a los que las empresas no pueden llamar.</p><p><strong>•<a href=\"https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms\">Asociación de Telecomunicaciones e Internet (CTIA)</a></strong>: la CTIA ha desarrollado un conjunto de prácticas recomendadas para los mensajes dirigidos a consumidores y no consumidores a través de proveedores de telefonía móvil que protegen a los consumidores estadounidenses frente a los mensajes no deseados. </p><p><strong>•<a href=\"https://gdpr.eu/what-is-gdpr/\">Reglamento General de Protección de Datos (RGPD)</a></strong>: el RGPD se aplica a cualquiera que trate datos de ciudadanos o residentes de la UE, o que ofrezca bienes y servicios a residentes de la UE. Además, describe cómo las empresas pueden tratar, recopilar y usar los datos personales. Establece que quienes traten datos personales deben recopilar y tratar únicamente los datos absolutamente necesarios, mantenerlos exactos y actualizados, y mantener su confidencialidad, además de otras normas.</p><p><strong>•<a href=\"https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/what-are-pecr/\">Reglamento de Privacidad y Comunicaciones Electrónicas (PECR)</a></strong>: al igual que el RGPD, el PECR es otro conjunto de directrices del Reino Unido que protegen a las personas con normas sobre llamadas, mensajes de texto, correos electrónicos y faxes de marketing. Para <a href=\"https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/#solicited\">cumplir con el PECR</a>, las marcas deben enviar únicamente mensajes de marketing solicitados, obtener el consentimiento mediante suscripción y mantener la confidencialidad de los datos recopilados.&nbsp; </p><p><strong>•<a href=\"https://ised-isde.canada.ca/site/canada-anti-spam-legislation/en\">Legislación Antispam de Canadá (CASL)</a></strong>: la CASL es una ley que protege a los consumidores contra el spam y las ciberamenazas, e impide a las empresas enviar información falsa o engañosa, recopilar direcciones electrónicas sin permiso y recoger ilegalmente datos personales.</p><p><strong>•<a href=\"https://www.legislation.gov.au/C2004A01214/latest/text\">Ley de Spam</a></strong>: la ley australiana sobre el spam prohíbe igualmente los mensajes electrónicos no solicitados, exige que los consumidores tengan que dar su consentimiento para recibir mensajes de marketing y obliga a incluir enlaces para darse de baja en los mensajes electrónicos comerciales. </p><p><strong>•<a href=\"https://help.klaviyo.com/hc/es-es/articles/9621685242267\">Ley de Mensajes Electrónicos No Solicitados (UEMA)</a></strong>: la UEMA de Nueva Zelanda protege a los consumidores frente a los mensajes de spam y se aplica a los mensajes electrónicos comerciales; es decir, aquellos mensajes que promocionen bienes, servicios o una empresa. Requiere que las empresas obtengan el consentimiento, se identifiquen y den la opción de darse de baja. </p><p>Consulta nuestra <a href=\"https://www.klaviyo.com/es/products/sms-marketing/compliance/guide\">guía completa sobre el cumplimiento normativo de los SMS</a> para saber cómo cumplir la normativa de los SMS en lo referente a los 3 aspectos principales: recopilar y eliminar el consentimiento, crear contenido y enviar mensajes. Con Klaviyo CRM B2C, que tiene <a href=\"https://www.klaviyo.com/es/products/sms-marketing/compliance\">funciones integradas de cumplimiento normativo de SMS</a>, puedes enviar mensajes con confianza a 19 países. Es la opción perfecta para pequeñas empresas que se han propuesto llegar a otros países.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">RGPD y otros requisitos normativos</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Para enviar SMS como empresa, debes respetar ciertos estándares de cumplimiento normativo. </p><p>Estas son algunas de las normativas más importantes que debes tener en cuenta: </p><p><strong>• <a href="https://www.fcc.gov/general/telemarketing-and-robocalls">Ley de Protección al Consumidor de Telefonía (TCPA)</a></strong>: esta ley estadounidense restringe las llamadas de telemarketing y los sistemas de marcación automática o mensajes de voz pregrabados, e impone listas de números a los que las empresas no pueden llamar.</p><p><strong>•<a href="https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms">Asociación de Telecomunicaciones e Internet (CTIA)</a></strong>: la CTIA ha desarrollado un conjunto de prácticas recomendadas para los mensajes dirigidos a consumidores y no consumidores a través de proveedores de telefonía móvil que protegen a los consumidores estadounidenses frente a los mensajes no deseados. </p><p><strong>•<a href="https://gdpr.eu/what-is-gdpr/">Reglamento General de Protección de Datos (RGPD)</a></strong>: el RGPD se aplica a cualquiera que trate datos de ciudadanos o residentes de la UE, o que ofrezca bienes y servicios a residentes de la UE. Además, describe cómo las empresas pueden tratar, recopilar y usar los datos personales. Establece que quienes traten datos personales deben recopilar y tratar únicamente los datos absolutamente necesarios, mantenerlos exactos y actualizados, y mantener su confidencialidad, además de otras normas.</p><p><strong>•<a href="https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/what-are-pecr/">Reglamento de Privacidad y Comunicaciones Electrónicas (PECR)</a></strong>: al igual que el RGPD, el PECR es otro conjunto de directrices del Reino Unido que protegen a las personas con normas sobre llamadas, mensajes de texto, correos electrónicos y faxes de marketing. Para <a href="https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/#solicited">cumplir con el PECR</a>, las marcas deben enviar únicamente mensajes de marketing solicitados, obtener el consentimiento mediante suscripción y mantener la confidencialidad de los datos recopilados. </p><p><strong>•<a href="https://ised-isde.canada.ca/site/canada-anti-spam-legislation/en">Legislación Antispam de Canadá (CASL)</a></strong>: la CASL es una ley que protege a los consumidores contra el spam y las ciberamenazas, e impide a las empresas enviar información falsa o engañosa, recopilar direcciones electrónicas sin permiso y recoger ilegalmente datos personales.</p><p><strong>•<a href="https://www.legislation.gov.au/C2004A01214/latest/text">Ley de Spam</a></strong>: la ley australiana sobre el spam prohíbe igualmente los mensajes electrónicos no solicitados, exige que los consumidores tengan que dar su consentimiento para recibir mensajes de marketing y obliga a incluir enlaces para darse de baja en los mensajes electrónicos comerciales. </p><p><strong>•<a href="https://help.klaviyo.com/hc/es-es/articles/9621685242267">Ley de Mensajes Electrónicos No Solicitados (UEMA)</a></strong>: la UEMA de Nueva Zelanda protege a los consumidores frente a los mensajes de spam y se aplica a los mensajes electrónicos comerciales; es decir, aquellos mensajes que promocionen bienes, servicios o una empresa. Requiere que las empresas obtengan el consentimiento, se identifiquen y den la opción de darse de baja. </p><p>Consulta nuestra <a href="https://www.klaviyo.com/es/products/sms-marketing/compliance/guide">guía completa sobre el cumplimiento normativo de los SMS</a> para saber cómo cumplir la normativa de los SMS en lo referente a los 3 aspectos principales: recopilar y eliminar el consentimiento, crear contenido y enviar mensajes. Con Klaviyo CRM B2C, que tiene <a href="https://www.klaviyo.com/es/products/sms-marketing/compliance">funciones integradas de cumplimiento normativo de SMS</a>, puedes enviar mensajes con confianza a 19 países. Es la opción perfecta para pequeñas empresas que se han propuesto llegar a otros países.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1QWHjc" prefix="r110" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Prácticas recomendadas sobre la gestión del consentimiento para enviar SMS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Si quieres asegurarte de que los suscriptores estén dando su consentimiento explícito para que les envíes SMS, sigue estas prácticas recomendadas:</p><p><strong>• </strong>No marques previamente la casilla de suscripción.&nbsp; </p><p><strong>•</strong>Utiliza la doble confirmación de registro, de modo que los suscriptores tengan que enviarte un mensaje de texto para confirmar que quieren recibir tus SMS.</p><p><strong>•</strong>Crea páginas de centro de preferencias donde los suscriptores puedan elegir fácilmente la frecuencia y los tipos de mensaje que reciben de la empresa. </p><p><strong>•</strong>Asegúrate de que las instrucciones para darse de baja sean muy claras e inclúyelas en cada mensaje que envíes (por ejemplo, «Responde «STOP» para darte de baja»).</p><p><strong>• </strong>Da de baja de los SMS automáticamente a las personas que lo pidan y envíales un mensaje de confirmación.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Prácticas recomendadas sobre la gestión del consentimiento para enviar SMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Si quieres asegurarte de que los suscriptores estén dando su consentimiento explícito para que les envíes SMS, sigue estas prácticas recomendadas:</p><p><strong>• </strong>No marques previamente la casilla de suscripción. </p><p><strong>•</strong>Utiliza la doble confirmación de registro, de modo que los suscriptores tengan que enviarte un mensaje de texto para confirmar que quieren recibir tus SMS.</p><p><strong>•</strong>Crea páginas de centro de preferencias donde los suscriptores puedan elegir fácilmente la frecuencia y los tipos de mensaje que reciben de la empresa. </p><p><strong>•</strong>Asegúrate de que las instrucciones para darse de baja sean muy claras e inclúyelas en cada mensaje que envíes (por ejemplo, «Responde «STOP» para darte de baja»).</p><p><strong>• </strong>Da de baja de los SMS automáticamente a las personas que lo pidan y envíales un mensaje de confirmación.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1n06Mv" prefix="r111" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Factores de capacidad de entrega"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Hay algunos aspectos que afectan a la capacidad de entrega de los SMS:</p><p><strong>• </strong>El tipo de número de teléfono que usas</p><p><strong>• </strong>El contenido y la calidad de los mensajes</p><p><strong>• </strong>Los dispositivos móviles de los destinatarios</p><p>Un <a href=\"https://help.klaviyo.com/hc/es-es/articles/18378819907995\">centro de envío de SMS como el de Klaviyo</a> puede ayudarte a monitorizar y mejorar el rendimiento de los SMS y darte información en tiempo real y control sobre tu reputación de envío. Consulta la <a href=\"https://www.klaviyo.com/marketing-resources/sms-deliverability-guide\">guía sobre capacidad de entrega de SMS para especialistas en marketing</a> que hemos elaborado para obtener más información.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Factores de capacidad de entrega</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Hay algunos aspectos que afectan a la capacidad de entrega de los SMS:</p><p><strong>• </strong>El tipo de número de teléfono que usas</p><p><strong>• </strong>El contenido y la calidad de los mensajes</p><p><strong>• </strong>Los dispositivos móviles de los destinatarios</p><p>Un <a href="https://help.klaviyo.com/hc/es-es/articles/18378819907995">centro de envío de SMS como el de Klaviyo</a> puede ayudarte a monitorizar y mejorar el rendimiento de los SMS y darte información en tiempo real y control sobre tu reputación de envío. Consulta la <a href="https://www.klaviyo.com/marketing-resources/sms-deliverability-guide">guía sobre capacidad de entrega de SMS para especialistas en marketing</a> que hemos elaborado para obtener más información.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="medir"></div><astro-island uid="ZPluRR" prefix="r113" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Medir el éxito del marketing por SMS"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Para ver cómo está funcionando tu programa de SMS, usa métricas de referencia del sector e indicadores básicos propios.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Medir el éxito del marketing por SMS</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Para ver cómo está funcionando tu programa de SMS, usa métricas de referencia del sector e indicadores básicos propios.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZLQMh3" prefix="r114" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Indicadores clave de rendimiento de SMS para pequeñas empresas"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Para las pequeñas empresas, las tasas de clics, de conversión, de bajas y de ingresos por destinatario son indicadores clave de rendimiento que sirven para medir el éxito de un programa de marketing por SMS. A continuación, te indicamos las métricas medias y las de mayor rendimiento para las campañas de SMS en función de las <a href=\"https://www.klaviyo.com/es/products/sms-marketing/benchmarks\">últimas métricas de referencia de SMS de Klaviyo</a>:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Indicadores clave de rendimiento de SMS para pequeñas empresas</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Para las pequeñas empresas, las tasas de clics, de conversión, de bajas y de ingresos por destinatario son indicadores clave de rendimiento que sirven para medir el éxito de un programa de marketing por SMS. A continuación, te indicamos las métricas medias y las de mayor rendimiento para las campañas de SMS en función de las <a href="https://www.klaviyo.com/es/products/sms-marketing/benchmarks">últimas métricas de referencia de SMS de Klaviyo</a>:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1jYu3E" prefix="r115" component-url="/_astro/comparison-chart.CoaC3yOA.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\"></p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nMedia\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nMejor 10 %\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nTasa de clics\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>5,76 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>14,89 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nTasa de pedidos realizados\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,10 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,64 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nTasa de bajas\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>1,23 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,27 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRPR\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,11 $</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,81 $</p><p>\n</p></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline"></p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Media
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Mejor 10 %
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Tasa de clics
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>5,76 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>14,89 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Tasa de pedidos realizados
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,10 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,64 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Tasa de bajas
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1,23 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,27 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
RPR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,11 $</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,81 $</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><astro-island uid="Z18PfCM" prefix="r116" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Estrategias de pruebas A/B para la optimización"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Cada empresa tiene un conjunto único de estrategias y tácticas óptimas para el marketing por SMS. Intenta hacer pruebas A/B de todos los elementos que puedas de tu programa de marketing por SMS; por ejemplo:</p><ul><li>El contenido de los mensajes</li><li>Las horas de envío</li><li>Las ofertas que presentas a los suscriptores</li></ul>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Estrategias de pruebas A/B para la optimización</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Cada empresa tiene un conjunto único de estrategias y tácticas óptimas para el marketing por SMS. Intenta hacer pruebas A/B de todos los elementos que puedas de tu programa de marketing por SMS; por ejemplo:</p><ul><li>El contenido de los mensajes</li><li>Las horas de envío</li><li>Las ofertas que presentas a los suscriptores</li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="empezar"></div><astro-island uid="q6gfj" prefix="r118" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Empezar a usar el marketing por SMS en Klaviyo"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Para poner en marcha un programa de SMS:</p><p>1. 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Configura una cuenta e intégrala en las plataformas que ya uses, o bien comienza desde cero.</p><p>3. Crea los primeros formularios de registro y empieza a recopilar datos de contacto.</p><p>4. Diseña y envía la primera campaña o flujo de SMS.</p><p>5. Itera, mide y repite.</p><p>El marketing por SMS no solo es accesible para las pequeñas empresas, sino que también es muy rentable, sobre todo cuando está personalizado y funciona en paralelo con el marketing por correo electrónico en un <a href="https://www.klaviyo.com/es/platform">CRM para B2C</a> unificado como Klaviyo.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1doKcM" prefix="r119" component-url="/_astro/enhanced-carousel.B1_7qkuJ.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.BL0wHa6y.js" props="{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"cotton"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"¿Quieres transformar cómo te relacionas con los clientes?"],"bodyCopy":[0,"<p>Completa la evaluación de preparación de CRM B2C y descubre qué tienes que hacer.</p>"],"buttons":[1,[[0,{"text":[0,"Responder el cuestionario 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style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">¿Quieres transformar cómo te relacionas con los clientes?</h3><div class="_bodyCopy_1pjx2_65"><p>Completa la evaluación de preparación de CRM B2C y descubre qué tienes que hacer.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Responder el cuestionario [EN]" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/b2c-crm/customer-experience-audit" role="link" tabindex="0" target="_self" buttonType="primary">Responder el cuestionario [EN]</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Cómo diseñar experiencias únicas para los clientes</h3><div class="_bodyCopy_1pjx2_65"><p>El mayor beneficio de un CRM son las experiencias que puedes ofrecerles a los clientes.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Más información" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/es/platform/crm-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Más información</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Cómo mejorar la experiencia de cliente para obtener un valor de vida del cliente más alto</h3><div class="_bodyCopy_1pjx2_65"><p>Una mejor experiencia para los clientes debería equivaler a un mayor valor de vida.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Más información [EN]" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Más información [EN]</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-pink);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 98" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none"><path d="M1366 5.81168L1366 99.0217L1.73135e-05 99.0219C1.31031e-05 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class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Comunidad (EN)</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Empresa</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Acerca de Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Prensa (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relaciones con inversores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contáctanos</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trabaja con nosotros (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plataforma</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información sobre los CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por
correo electrónico</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Notificaciones push</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Productos y funciones principales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formularios web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas de correo electrónico</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo para</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agencias y socios
tecnológicos (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Minoristas y comercio electrónico (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurantes (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bienestar (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Herramientas y recursos</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Recursos de marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Por qué Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. sus alternativas (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explorar más</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/es-es/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Aplicaciones e Integraciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novedades</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div 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