<!DOCTYPE html><html lang="de-DE"> <head><meta charset="utf-8"><meta http-equiv="x-ua-compatible" content="ie=edge"><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"><title>Dein Leitfaden für Massen-SMS im Marketing-Bereich - Klaviyo DE</title><meta name="description" content="Erfahre, wie du mithilfe von Klaviyo dein SMS-Marketing skalieren kannst, um auch mit automatisierten Massen-SMS deine Zielgruppe immer persönlich anzusprechen."><link rel="alternate" href="https://www.klaviyo.com/products/sms-marketing/bulk-sms-marketing" hreflang="en-US"><link rel="alternate" href="https://www.klaviyo.com/uk/products/sms-marketing/bulk-sms-marketing" hreflang="en-GB"><link rel="alternate" href="https://www.klaviyo.com/fr/products/sms-marketing/bulk-sms-marketing" hreflang="fr-FR"><link rel="alternate" href="https://www.klaviyo.com/de/products/sms-marketing/bulk-sms-marketing" hreflang="de"><link rel="alternate" href="https://www.klaviyo.com/es/products/sms-marketing/bulk-sms-marketing" hreflang="es-ES"><link rel="alternate" href="https://www.klaviyo.com/it/products/sms-marketing/bulk-sms-marketing" hreflang="it-IT"><link rel="alternate" href="https://www.klaviyo.com/products/sms-marketing/bulk-sms-marketing" hreflang="x-default"><link rel="icon" href="https://www.klaviyo.com/icons/icon-32x32.png" type="image/png"><link rel="manifest" href="/manifest.webmanifest" crossorigin="anonymous"><link rel="apple-touch-icon" sizes="48x48" href="https://www.klaviyo.com/icons/icon-48x48.png"><link rel="apple-touch-icon" sizes="72x72" href="https://www.klaviyo.com/icons/icon-72x72.png"><link rel="apple-touch-icon" sizes="96x96" href="https://www.klaviyo.com/icons/icon-96x96.png"><link rel="apple-touch-icon" sizes="144x144" href="https://www.klaviyo.com/icons/icon-144x144.png"><link rel="apple-touch-icon" sizes="192x192" href="https://www.klaviyo.com/icons/icon-192x192.png"><link rel="apple-touch-icon" sizes="256x256" href="https://www.klaviyo.com/icons/icon-256x256.png"><link rel="apple-touch-icon" sizes="384x384" href="https://www.klaviyo.com/icons/icon-384x384.png"><link rel="apple-touch-icon" sizes="512x512" href="https://www.klaviyo.com/icons/icon-512x512.png"><script id="klaviyo-contentsquare">window._uxa = window._uxa || [];</script><script id="transcend-airgap-script" src="https://transcend-cdn.com/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/airgap.js?cacheBust=1773171256684" data-cfasync="false" data-prompt="auto" data-site="klaviyo.com" data-locale="en-US" data-languages="en,de-DE,es-ES,fr-FR,it-IT,ko-KR,nl-NL,pl-PL,pt-BR,sv-SE" onload="window._airgapLoadEvent = event;" data-report-only="on"></script> <script type="module" src="/_astro/ConsentManager.astro_astro_type_script_index_0_lang.DcLthRTz.js"></script><script id="klaviyo-experimentation">
window._kvyo_mkt_exp_provider = window._kvyo_mkt_exp_provider || {};
</script><script id="klaviyo-datalayer">window.dataLayer = window.dataLayer || [];</script> <script id="klaviyo-google-tag-manager">(function(){const gtmId = "GTM-M28G2G";
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer', gtmId);
window['optimizely'] = window['optimizely'] || [];
window['optimizely'].push({
type:"event",
eventName:"gtmLoaded"
});
})();</script><script id="hs-script-loader" src="//js.hs-scripts.com/48163345.js"></script><script src="https://js.hsforms.net/forms/embed/v2.js"></script><script>window.hubspotTrackingId = window.hubspotTrackingId || '48163345';</script><script id="klaviyo-klaviyoCompanyId">(function(){const companyId = "9BX3wh";
window.klaviyoCompanyId = window.klaviyoCompanyId || companyId;
})();</script><script id="klaviyo-klaviyo-object">
!function(){if(!window.klaviyo){window._klOnsite=window._klOnsite||[];try{window.klaviyo=new Proxy({},{get:function(n,i){return"push"===i?function(){var n;(n=window._klOnsite).push.apply(n,arguments)}:function(){for(var n=arguments.length,o=new Array(n),w=0;w<n;w++)o[w]=arguments[w];var t="function"==typeof o[o.length-1]?o.pop():void 0,e=new Promise((function(n){window._klOnsite.push([i].concat(o,[function(i){t&&t(i),n(i)}]))}));return e}}})}catch(n){window.klaviyo=window.klaviyo||[],window.klaviyo.push=function(){var n;(n=window._klOnsite).push.apply(n,arguments)}}}}();
</script><script id="klaviyo-onsite-js" src="https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=9BX3wh"></script><meta property="og:locale" content="de_DE"><meta property="og:type" content="website"><meta name="og:title" property="og:title" content="Dein Leitfaden für Massen-SMS im Marketing-Bereich - Klaviyo DE"><meta name="og:description" content="Erfahre, wie du mithilfe von Klaviyo dein SMS-Marketing skalieren kannst, um auch mit automatisierten Massen-SMS deine Zielgruppe immer persönlich anzusprechen."><meta property="og:url" content="https://www.klaviyo.com/de/products/sms-marketing/bulk-sms-marketing"><meta property="og:site_name" content="Klaviyo DE"><meta property="article:publisher" content="https://www.facebook.com/Klaviyo/"><meta property="og:image" content="https://www.klaviyo.com/static/klaviyo-social-share-image.jpg"><meta property="og:image:width" content="1200"><meta property="og:image:height" content="630"><meta property="og:image:type" content="image/jpeg"><meta name="twitter:card" content="summary_large_image"><meta name="twitter:title" content="Dein Leitfaden für Massen-SMS im Marketing-Bereich - Klaviyo DE"><meta name="twitter:description" content="Erfahre, wie du mithilfe von Klaviyo dein SMS-Marketing skalieren kannst, um auch mit automatisierten Massen-SMS deine Zielgruppe immer persönlich anzusprechen."><meta name="twitter:image" content="https://www.klaviyo.com/static/klaviyo-social-share-image.jpg"><meta name="twitter:site" content="@klaviyo"><script type="module" src="/_astro/OnLoad.astro_astro_type_script_index_0_lang.vmUSujkL.js"></script><meta id="meta-robots-tag" name="robots" content="index, follow"><link id="link-rel-canonical" rel="canonical" href="https://www.klaviyo.com/de/products/sms-marketing/bulk-sms-marketing"><script type="module" src="/_astro/Statsig.astro_astro_type_script_index_0_lang.DWcCxR5x.js"></script><meta name="msvalidate.01" content="49A84271BDDA383603410B783428A45B"><meta name="google-site-verification" content="gZoutuKyaBAseITF5HFxs7502vdgSyDlGFVcrM-3_68"><meta name="facebook-domain-verification" content="jso33gutz25cozarhntdl864k8xtnf"><link rel="preconnect" href="https://static.klaviyo.com"><script defer id="recaptcha-script" src="https://www.google.com/recaptcha/api.js?render=6Lc-vxErAAAAAKq79hQ2CEfaUCBld0hVMtRboXtB&hl=de-DE"></script><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https://www.klaviyo.com/de/"},{"@type":"ListItem","position":2,"name":"SMS-Marketing","item":"https://www.klaviyo.com/de/products/sms-marketing"},{"@type":"ListItem","position":3,"name":"Bulk-SMS-Marketing","item":"https://www.klaviyo.com/de/products/sms-marketing/bulk-sms-marketing"}]}</script><link rel="stylesheet" href="/_astro/_slug_.DXPi6pcN.css">
<link rel="stylesheet" href="/_astro/b2c-crm.DTGkCYLd.css">
<style>._badge_lflca_1{background-color:var(--badge-background-color, var(--color-core-charcoal));border-radius:.4rem;color:var(--badge-text-color, var(--color-core-white));font-family:var(--font-family-sohne);font-size:.8rem;font-weight:500;line-height:.8rem;padding:.4rem;position:relative;text-transform:uppercase;z-index:0;display:inline-block}._mediumBadge_lflca_16{font-size:1.4rem;font-weight:400;line-height:2rem;padding:.4rem .8rem;text-transform:unset}
</style>
<link rel="stylesheet" href="/_astro/_slug_.bWRtiNb-.css">
<link rel="stylesheet" href="/_astro/_slug_.1ZTiE0pb.css"><script type="module" src="/_astro/page.BYiCUJ9C.js"></script></head><body> <style>astro-island,astro-slot,astro-static-slot{display:contents}</style><script>(()=>{var e=async t=>{await(await t())()};(self.Astro||(self.Astro={})).load=e;window.dispatchEvent(new Event("astro:load"));})();</script><script>(()=>{var A=Object.defineProperty;var g=(i,o,a)=>o in i?A(i,o,{enumerable:!0,configurable:!0,writable:!0,value:a}):i[o]=a;var d=(i,o,a)=>g(i,typeof o!="symbol"?o+"":o,a);{let i={0:t=>m(t),1:t=>a(t),2:t=>new RegExp(t),3:t=>new Date(t),4:t=>new Map(a(t)),5:t=>new Set(a(t)),6:t=>BigInt(t),7:t=>new URL(t),8:t=>new Uint8Array(t),9:t=>new Uint16Array(t),10:t=>new Uint32Array(t),11:t=>1/0*t},o=t=>{let[l,e]=t;return l in i?i[l](e):void 0},a=t=>t.map(o),m=t=>typeof t!="object"||t===null?t:Object.fromEntries(Object.entries(t).map(([l,e])=>[l,o(e)]));class y extends HTMLElement{constructor(){super(...arguments);d(this,"Component");d(this,"hydrator");d(this,"hydrate",async()=>{var b;if(!this.hydrator||!this.isConnected)return;let e=(b=this.parentElement)==null?void 0:b.closest("astro-island[ssr]");if(e){e.addEventListener("astro:hydrate",this.hydrate,{once:!0});return}let c=this.querySelectorAll("astro-slot"),n={},h=this.querySelectorAll("template[data-astro-template]");for(let r of h){let s=r.closest(this.tagName);s!=null&&s.isSameNode(this)&&(n[r.getAttribute("data-astro-template")||"default"]=r.innerHTML,r.remove())}for(let r of c){let s=r.closest(this.tagName);s!=null&&s.isSameNode(this)&&(n[r.getAttribute("name")||"default"]=r.innerHTML)}let p;try{p=this.hasAttribute("props")?m(JSON.parse(this.getAttribute("props"))):{}}catch(r){let s=this.getAttribute("component-url")||"<unknown>",v=this.getAttribute("component-export");throw v&&(s+=` (export ${v})`),console.error(`[hydrate] Error parsing props for component ${s}`,this.getAttribute("props"),r),r}let u;await this.hydrator(this)(this.Component,p,n,{client:this.getAttribute("client")}),this.removeAttribute("ssr"),this.dispatchEvent(new CustomEvent("astro:hydrate"))});d(this,"unmount",()=>{this.isConnected||this.dispatchEvent(new CustomEvent("astro:unmount"))})}disconnectedCallback(){document.removeEventListener("astro:after-swap",this.unmount),document.addEventListener("astro:after-swap",this.unmount,{once:!0})}connectedCallback(){if(!this.hasAttribute("await-children")||document.readyState==="interactive"||document.readyState==="complete")this.childrenConnectedCallback();else{let e=()=>{document.removeEventListener("DOMContentLoaded",e),c.disconnect(),this.childrenConnectedCallback()},c=new MutationObserver(()=>{var n;((n=this.lastChild)==null?void 0:n.nodeType)===Node.COMMENT_NODE&&this.lastChild.nodeValue==="astro:end"&&(this.lastChild.remove(),e())});c.observe(this,{childList:!0}),document.addEventListener("DOMContentLoaded",e)}}async childrenConnectedCallback(){let e=this.getAttribute("before-hydration-url");e&&await import(e),this.start()}async start(){let e=JSON.parse(this.getAttribute("opts")),c=this.getAttribute("client");if(Astro[c]===void 0){window.addEventListener(`astro:${c}`,()=>this.start(),{once:!0});return}try{await Astro[c](async()=>{let n=this.getAttribute("renderer-url"),[h,{default:p}]=await Promise.all([import(this.getAttribute("component-url")),n?import(n):()=>()=>{}]),u=this.getAttribute("component-export")||"default";if(!u.includes("."))this.Component=h[u];else{this.Component=h;for(let f of u.split("."))this.Component=this.Component[f]}return this.hydrator=p,this.hydrate},e,this)}catch(n){console.error(`[astro-island] Error hydrating ${this.getAttribute("component-url")}`,n)}}attributeChangedCallback(){this.hydrate()}}d(y,"observedAttributes",["props"]),customElements.get("astro-island")||customElements.define("astro-island",y)}})();</script><astro-island uid="Z10lm7S" prefix="r97" component-url="/_astro/header.CmNBo_lI.js" component-export="Header" renderer-url="/_astro/client.BL0wHa6y.js" props="{"slot":[0,"header"],"alertBar":[0],"basePathType":[0,"path"],"homeLink":[0,"/de"],"langCode":[0,"de-DE"],"path":[0,"/de/products/sms-marketing/bulk-sms-marketing"],"sites":[1,[[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-de-DE"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo vereint Marketing und Kundenservice in einem KI-basierten B2C-CRM. Testen Sie unsere Omnichannel-Marketingsoftware, unterstützt von K:AI-Agents, um personalisierte Erlebnisse über E-Mail-Marketing, WhatsApp und weitere Kanäle bereitzustellen."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"localeOverride":[0,"de"],"separator":[0,"-"],"title":[0,"Klaviyo DE"],"isoCode":[0,"de"],"isoName":[0,"German"],"locale":[0,"de-DE"],"marketingSitePath":[0,"de"],"name":[0,"German (Germany)"],"nativeName":[0,"Deutsch (Deutschland)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-AU"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo AU"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-AU"],"marketingSitePath":[0,"au"],"name":[0,"English (Australia)"],"nativeName":[0,"English (Australia)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-GB"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo UK"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-GB"],"marketingSitePath":[0,"uk"],"name":[0,"English (United Kingdom)"],"nativeName":[0,"English (United Kingdom)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-SG"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo SG"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-SG"],"marketingSitePath":[0,"sg"],"name":[0,"English (Singapore)"],"nativeName":[0,"English (Singapore)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-US"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-US"],"marketingSitePath":[0,""],"name":[0,"English (United States)"],"nativeName":[0,"English (United States)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-es-ES"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica el marketing y la atención al cliente con su CRM B2C basado en IA. Prueba el software de marketing omnicanal, impulsado por agentes K:AI para ofrecer experiencias personalizadas a través de email marketing, WhatsApp y más."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo ES"],"isoCode":[0,"es"],"isoName":[0,"Spanish"],"locale":[0,"es-ES"],"marketingSitePath":[0,"es"],"name":[0,"Spanish (Spain)"],"nativeName":[0,"Español (España)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-fr-FR"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifie le marketing et le service client avec son CRM B2C axé sur l'IA. Essayez le logiciel de marketing omnicanal, optimisé par des agents K:AI pour offrir des expériences personnalisées via l'email marketing, WhatsApp et plus encore."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo FR"],"isoCode":[0,"fr"],"isoName":[0,"French"],"locale":[0,"fr-FR"],"marketingSitePath":[0,"fr"],"name":[0,"French (France)"],"nativeName":[0,"Français (France)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-it-IT"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica marketing e assistenza clienti con il suo CRM B2C basato sull'IA. Prova il software di marketing omnichannel, potenziato da agenti K:AI per offrire esperienze personalizzate su email marketing, WhatsApp e altro ancora."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo IT"],"isoCode":[0,"it"],"isoName":[0,"Italian"],"locale":[0,"it-IT"],"marketingSitePath":[0,"it"],"name":[0,"Italian (Italy)"],"nativeName":[0,"Italiano (Italia)"]}]]],"translations":[1,[[0,{"hreflang":[0,"en-us"],"languageName":[0,"English"],"locale":[0,"en-US"],"url":[0,"https://www.klaviyo.com/products/sms-marketing/bulk-sms-marketing"]}],[0,{"hreflang":[0,"en-gb"],"languageName":[0,"English"],"locale":[0,"en-GB"],"url":[0,"https://www.klaviyo.com/uk/products/sms-marketing/bulk-sms-marketing"]}],[0,{"hreflang":[0,"fr-fr"],"languageName":[0,"French"],"locale":[0,"fr-FR"],"url":[0,"https://www.klaviyo.com/fr/products/sms-marketing/bulk-sms-marketing"]}],[0,{"hreflang":[0,"de-de"],"languageName":[0,"German"],"locale":[0,"de-DE"],"url":[0,"https://www.klaviyo.com/de/products/sms-marketing/bulk-sms-marketing"]}],[0,{"hreflang":[0,"es-es"],"languageName":[0,"Spanish"],"locale":[0,"es-ES"],"url":[0,"https://www.klaviyo.com/es/products/sms-marketing/bulk-sms-marketing"]}],[0,{"hreflang":[0,"it-it"],"languageName":[0,"Italian"],"locale":[0,"it-IT"],"url":[0,"https://www.klaviyo.com/it/products/sms-marketing/bulk-sms-marketing"]}]]],"universalCtas":[1,[[0,{"_key":[0,"f34e1314-6bb0-4614-ace4-052249419e0a"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Registrieren"],"url":[0,"/de/sign-up"],"variant":[0,"primary"]}],[0,{"_key":[0,"6e07caeb-7515-4eab-baed-0da67b6184b3"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Demo anfordern"],"url":[0,"/de/demo-request"],"variant":[0,"secondary"]}]]],"universalCtasLoggedIn":[1,[[0,{"_key":[0,"b3cd9016-7dd3-42e1-8952-73dca60dc081"],"_type":[0,"ctaMenuItem"],"image":[0,null],"label":[0,"Registrieren"],"url":[0,"https://www.klaviyo.com/de/demo-request"],"variant":[0,"primary"]}]]],"universalNavigationItems":[1,[[0,{"_key":[0,"1ce4c1d1-ad27-44fe-bef9-4a6ef6c3487d"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"e25bbd65-df75-4c82-97e0-e63b54b817af"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz2f"],"description":[0,"Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen."],"featured":[0,true],"image":[0,null],"label":[0,"Das B2C CRM"],"trailingMark":[0,true],"url":[0,"/de/platform"]}]]],"eyebrow":[0,"Übersicht"],"width":[0,"standard"]}],[0,{"_key":[0,"e08be8c9-f08d-4c46-a5a4-527ae58a6096"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"236ed7fa-d428-46a0-bbd4-3977fe599639"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"description":[0,"Verbessere deine Erkenntnisse
mit Klaviyo AI"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo AI"],"trailingMark":[0,true],"url":[0,"https://www.klaviyo.com/de/solutions/ai"]}],[0,{"_key":[0,"30a207ba-8f5d-4e60-a571-57f1ae057992"],"description":[0,"Marketing-Automatisierung über
alle Kanäle hinweg"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Marketing"],"trailingMark":[0,true],"url":[0,"/de/solutions/marketing-automation"]}],[0,{"_key":[0,"2b89e811-3be8-485b-a78d-3a27d507d68d"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"description":[0,"Zufriedenere Kund*innen, mehr Umsatz"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Service"],"trailingMark":[0,true],"url":[0,"/de/solutions/customer-service"]}],[0,{"_key":[0,"2e83f974-4be0-4ab0-9721-e78c1474fe89"],"description":[0,"Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Analytics"],"trailingMark":[0,true],"url":[0,"/de/solutions/analytics"]}],[0,{"_key":[0,"06dc0bda-0f13-4c6e-9306-4799b7e0b130"],"description":[0,"Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten"],"featured":[0,true],"image":[0,null],"label":[0,"Klaviyo Data Platform"],"trailingMark":[0,true],"url":[0,"/de/solutions/customer-data-platform"]}]]],"eyebrow":[0,"Lösungen"],"width":[0,"standard"]}],[0,{"_key":[0,"cbd4b93f-94c3-49a1-b5ea-7907c279364a"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"f82aaee0-3ce4-4775-801d-154ccfada664"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"description":[0,"KI, Daten und Kanäle auf einer Plattform"],"featured":[0,true],"image":[0,null],"label":[0,"Omnichannel-Marketing"],"trailingMark":[0,true],"url":[0,"https://www.klaviyo.com/de/solutions/omnichannel"]}],[0,{"_key":[0,"b01fb2a0-3de4-4b19-893d-7a5729408a8f"],"icon":[0,"NavigationEmail"],"image":[0,null],"label":[0,"E-Mail-Marketing"],"url":[0,"/de/products/email-marketing"]}],[0,{"_key":[0,"d7f7e386-2bc1-4be9-9ded-8211e5d2a5e0"],"icon":[0,"NavigationSms"],"image":[0,null],"label":[0,"SMS-Marketing"],"url":[0,"/de/products/sms-marketing"]}],[0,{"_key":[0,"89973e1e-625e-456d-8a9c-96b5b492cdf9"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"icon":[0,"NavigationRcs"],"image":[0,null],"label":[0,"RCS-Marketing"],"url":[0,"https://www.klaviyo.com/de/products/sms-marketing/rcs"]}],[0,{"_key":[0,"d5d05eb2-85cc-4420-b997-7e53728be1eb"],"icon":[0,"NavigationMobilePush"],"image":[0,null],"label":[0,"Mobile-App-Marketing"],"url":[0,"/de/products/mobile-app-marketing"]}],[0,{"_key":[0,"9b8778ec-1b0d-4376-9756-09bca058989c"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"icon":[0,"Whatsapp"],"image":[0,null],"label":[0,"WhatsApp-Marketing"],"url":[0,"https://www.klaviyo.com/de/products/whatsapp"]}]]],"eyebrow":[0,"Kanäle"],"width":[0,"standard"]}],[0,{"_key":[0,"652f741a-7609-4e2c-a39d-71706c7e8188"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"757f8ca6-9805-48b8-8c79-3c96c34c7645"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"d38ecbf1-8dcd-4c00-96dd-56b90c014e44"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/customer-agent"]}],[0,{"_key":[0,"18d47ca2-2887-429e-a132-7e2a21f67a9d"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Hub"],"url":[0,"/de/products/customer-experience-hub"]}],[0,{"_key":[0,"1aba65aa-49e1-432b-b816-a44ed1dc3e98"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Helpdesk"],"url":[0,"https://www.klaviyo.com/de/products/helpdesk"]}],[0,{"_key":[0,"f8a291c1-8efc-4ff3-9f06-302a1cf7bbf8"],"image":[0,null],"label":[0,"Marketing Analytics"],"url":[0,"/de/products/marketing-analytics"]}],[0,{"_key":[0,"14b1686f-4574-4a9a-8fa8-ac10ac7df33e"],"image":[0,null],"label":[0,"Advanced Klaviyo Data Platform"],"url":[0,"/de/products/advanced-cdp"]}],[0,{"_key":[0,"26a900c1-f58d-43be-bf73-1f9091dedff7"],"image":[0,null],"label":[0,"Segmentierung"],"url":[0,"/de/features/segmentation"]}],[0,{"_key":[0,"521de9ce-4b8d-4177-8806-4c438fa4923b"],"image":[0,null],"label":[0,"Reviews"],"url":[0,"/de/products/review-management"]}],[0,{"_key":[0,"df5329f7-b4e9-4c59-9d27-bdab5ab4c7fe"],"image":[0,null],"label":[0,"Vorlagen"],"url":[0,"/de/features/templates"]}]]],"eyebrow":[0,"WEITERE FUNKTIONEN"],"width":[0,"standard"]}]]],"lowerItems":[1,[[0,{"_key":[0,"cf1c55b8-432b-4f9b-aeac-1b931885237e"],"_type":[0,"six_column"],"childItems":[1,[[0,{"_key":[0,"026e0762-c953-428f-821f-ea261af6a82b"],"description":[0,"Eine Plattform. Jeder Kanal. Echte Ergebnisse."],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"]}]}],"label":[0,"Das Klaviyo-Omniversum"],"url":[0,"https://www.klaviyo.com/de/solutions/omnichannel"]}],[0,{"_key":[0,"edd64967-15a7-4d34-b980-3959ee81623f"],"description":[0,"KI-Stratege und Assistent für Marketer*innen"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"]}]}],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"2d84df38-6f6f-41b8-b5c6-568a632c71f5"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"]}]}],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/customer-agent"]}],[0,{"_key":[0,"a0c581cd-b298-41dd-8133-494e04175a66"],"description":[0,"Mehr Personalisierung auf mehr Kanälen"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"]}]}],"label":[0,"Neue Funktionen"],"url":[0,"https://www.klaviyo.com/de/whats-new"]}]]],"eyebrow":[0,"Spotlight"]}]]]}],"label":[0,"Plattform"]}],[0,{"_key":[0,"57ecf512-a34f-464b-b0e0-1f05456696d6"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"a1c19df3-4607-4a6b-aee5-f0ce77133a1b"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz3r"],"description":[0,"Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen."],"featured":[0,true],"image":[0,null],"label":[0,"Apps anzeigen"],"trailingMark":[0,true],"url":[0,"https://marketplace.klaviyo.com/de-de/"]}]]],"eyebrow":[0,"KLAVIYO APP MARKETPLACE"],"width":[0,"standard"]}],[0,{"_key":[0,"a43c0588-da26-49b6-bcb6-3af2aa449aed"],"_type":[0,"visual_list"],"childItems":[1,[[0,{"_key":[0,"faf79b1e-80a0-4ce1-ae52-600d3c3773ae"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"]}]}],"label":[0,"PrestaShop"],"url":[0,"/de/ecommerce-integrations/prestashop"]}],[0,{"_key":[0,"cf6a3a55-b28f-4f15-9626-eb35410abd13"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"]}]}],"label":[0,"Shopify"],"url":[0,"/de/ecommerce-integrations/shopify"]}],[0,{"_key":[0,"d19f6525-22fb-413c-8526-909bcac96e67"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"]}]}],"label":[0,"Salesforce"],"url":[0,"/de/ecommerce-integrations/salesforce-commerce-cloud"]}],[0,{"_key":[0,"50a78e93-ed42-4087-9eaf-18c93bb82135"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"]}]}],"label":[0,"Wix"],"url":[0,"/de/ecommerce-integrations/wix"]}],[0,{"_key":[0,"519d7785-7142-4723-a155-a6dad95910ee"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"]}]}],"label":[0,"WooCommerce"],"url":[0,"/uk/platform-integrations/woocommerce"]}],[0,{"_key":[0,"f01f83a5-52f1-4c77-a1f7-3179c0aa5e69"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"]}]}],"label":[0,"Adobe Commerce (Magento)"],"url":[0,"/de/ecommerce-integrations/magento"]}],[0,{"_key":[0,"bbf2172a-c6a0-4e89-9582-0f080ed4c1a8"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"]}]}],"label":[0,"BigCommerce"],"url":[0,"/de/ecommerce-integrations/bigcommerce"]}],[0,{"_key":[0,"2d6c2cd0-88b9-4953-ac72-376e0a70e947"],"image":[0,{"_type":[0,"image"],"asset":[0,{"url":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"]}]}],"label":[0,"Shopware"],"url":[0,"/de/ecommerce-integrations/shopware"]}]]]}],[0,{"_key":[0,"87427d71-347e-4893-b230-b6f15668d9f5"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz53"],"description":[0,"Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen."],"featured":[0,true],"image":[0,null],"label":[0,"Vorteile von Integrationen (EN)↗"],"trailingMark":[0,true],"url":[0,"/uk/platform-integrations"]}],[0,{"_key":[0,"4625a040-c666-433c-b497-d5d64fffca17"],"image":[0,null],"label":[0,"Werbung (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=advertising"]}],[0,{"_key":[0,"a6075009-ef10-4671-b5f5-ac882ba1aa0a"],"image":[0,null],"label":[0,"Versand (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=shippinglogistics"]}],[0,{"_key":[0,"5a64b02e-fc1b-491c-a946-bf0ca7835845"],"image":[0,null],"label":[0,"Point of Sale (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=pos"]}],[0,{"_key":[0,"faecf737-b604-4bb9-9e02-616715a02cfc"],"image":[0,null],"label":[0,"Treue (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=loyalty"]}],[0,{"_key":[0,"312f04f3-ea7f-45e7-9d49-7fd4341440c8"],"image":[0,null],"label":[0,"Abonnement (EN)↗"],"url":[0,"https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"]}],[0,{"_key":[0,"29b207a6-dcce-42ad-91c2-97183df294a8"],"image":[0,null],"label":[0,"Beliebteste Apps und Integrationen anzeigen (EN)↗"],"url":[0,"https://marketplace.klaviyo.com/de-de/"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"6d928896-1cff-44d6-a2b4-853eec855e4c"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz6F"],"description":[0,"Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern."],"featured":[0,true],"image":[0,null],"label":[0,"Entwickler*innen (EN)↗"],"trailingMark":[0,true],"url":[0,"https://developers.klaviyo.com/en"]}],[0,{"_key":[0,"05be4f73-97a0-4087-adad-a70e67b8481a"],"image":[0,null],"label":[0,"Erste Schritte (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/docs/get_started"]}],[0,{"_key":[0,"3ebf0954-32aa-4894-a938-af696cfff0f0"],"image":[0,null],"label":[0,"Anleitungen für Entwickler*innen (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/docs"]}],[0,{"_key":[0,"c8e01b8b-18f8-4795-b373-44344390acd9"],"image":[0,null],"label":[0,"API-Dokumentation (EN)↗"],"url":[0,"https://developers.klaviyo.com/en/reference/api_overview"]}]]],"width":[0,"standard"]}]]],"lowerItems":[1,[]]}],"label":[0,"Apps & Integrationen"]}],[0,{"_key":[0,"41312e18-baa2-4131-b08b-e50c60151efd"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[[0,{"_key":[0,"ace46c4f-59d8-4a93-a8f9-8179d5bffbe0"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"wbUf74AzsTIPJWAPCWqz7R"],"description":[0,"Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt"],"featured":[0,true],"image":[0,null],"label":[0,"Das Klaviyo Power-Up"],"trailingMark":[0,true],"url":[0,"/de/customer-resources"]}],[0,{"_key":[0,"4e3146d6-eb50-4621-add2-40be65c57c88"],"image":[0,null],"label":[0,"Help Center"],"url":[0,"https://help.klaviyo.com/hc/de-de"]}],[0,{"_key":[0,"3d72dabe-2c81-41f7-934c-8f5d1b4d6542"],"image":[0,null],"label":[0,"Academy"],"url":[0,"https://academy.klaviyo.com/en-us"]}],[0,{"_key":[0,"4a6025e3-4aad-4fa4-a9ac-b8ef4a907478"],"image":[0,null],"label":[0,"Community"],"url":[0,"https://community.klaviyo.com/?lang=de"]}],[0,{"_key":[0,"4ec57f71-3c12-4989-80bf-4dc9cb8a788b"],"image":[0,null],"label":[0,"Entwickler*innen (EN)↗"],"url":[0,"https://developers.klaviyo.com/en"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"624bdc49-0ce8-4bc3-9668-1d5c7cacd6ff"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"6c040d8e-6781-4853-b819-ca5bb85f6bc5"],"description":[0,"Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo"],"image":[0,null],"label":[0,"Support-Übersicht"],"url":[0,"/de/success"]}],[0,{"_key":[0,"7c31e8ad-099f-4ff6-997b-e9ac4f952035"],"description":[0,"Pakete und Dienstleistungen für Unternehmen und professionelle Anwender"],"image":[0,null],"label":[0,"Professionelle Dienstleistungen (EN)↗"],"url":[0,"https://www.klaviyo.com/success/premium-support"]}],[0,{"_key":[0,"36457b51-c437-49b7-a57b-97655d3e28f9"],"description":[0,"Finde Partner für eine Zusammenarbeit"],"image":[0,null],"label":[0,"Partnerverzeichnis (EN)↗"],"url":[0,"https://connect.klaviyo.com"]}]]],"width":[0,"standard"]}],[0,{"_key":[0,"1363265f-5bd9-4a91-ab5f-adfd489287fb"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"66d99054-9c86-4b31-a171-2a22e9a098eb"],"description":[0,"Unternehmen, die mit Klaviyo gewachsen sind"],"image":[0,null],"label":[0,"Fallstudien"],"url":[0,"/de/customers"]}],[0,{"_key":[0,"41e9fed5-af57-4e4c-a910-4f4e9b8e56bd"],"description":[0,"Branchen-News und Wachstumsstrategien"],"image":[0,null],"label":[0,"Blog"],"url":[0,"/de/blog"]}],[0,{"_key":[0,"686ccf8a-36df-411b-9003-ea0921e8264b"],"description":[0,"Kostenlose Branchen-Leitfäden und Benchmark-Berichte"],"image":[0,null],"label":[0,"Leitfäden und Berichte"],"url":[0,"/de/marketing-resources"]}],[0,{"_key":[0,"222712d7-68be-49db-9976-815bf2ca37c5"],"description":[0,"Informationen zu Vertrauen und Sicherheit"],"image":[0,null],"label":[0,"Trust Center (EN)↗"],"url":[0,"https://www.klaviyo.com/trust"]}]]],"eyebrow":[0,"MEHR ENTDECKEN"],"width":[0,"standard"]}],[0,{"_key":[0,"30586b74-8821-4862-9a1f-b9f266d3f8e3"],"_type":[0,"link_list"],"childItems":[1,[[0,{"_key":[0,"56847aac8d93"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Marketing-Kalender 2026"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar"]}],[0,{"_key":[0,"017054a707d5"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"ROI-Rechner"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/tools/roi-calculator"]}],[0,{"_key":[0,"68f396a52fac"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"E-Mail-Vorlagenbibliothek (EN)↗"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/features/email-templates"]}],[0,{"_key":[0,"f08118760bb4"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Betreffzeilen-Generator (EN)↗"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/tools/email-subject-line-generator"]}]]],"eyebrow":[0,"Kostenlose Tools"],"width":[0,"standard"]}]]],"lowerItems":[1,[[0,{"_key":[0,"56181799699c"],"_type":[0,"inline_list"],"childItems":[1,[[0,{"_key":[0,"113280204782"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/bfcm/holiday-shopping-trends"]}]]],"eyebrow":[0,"BFCM 2025 – RECAP"]}]]]}],"label":[0,"Ressourcen"]}],[0,{"_key":[0,"402696c6-5b5a-42b1-8085-635770ca1dcc"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[]],"lowerItems":[1,[]]}],"label":[0,"So funktioniert es"],"url":[0,"/de/platform-demo"]}],[0,{"_key":[0,"e8afc69e-05ab-4be2-91ff-7b4e7611ce34"],"_type":[0,"navbarItem"],"drawer":[0,{"columns":[1,[]],"lowerItems":[1,[]]}],"label":[0,"Preise"],"url":[0,"/de/pricing"]}]]],"utilityNavigationItems":[1,[[0,{"_key":[0,"b37ac2be-cba7-434e-8aa9-c21e209c17cc"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Startseite"],"url":[0,"https://www.klaviyo.com/de/"]}],[0,{"_key":[0,"9bc65e59-b1db-42b3-895c-346a489c9b77"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Help Center"],"url":[0,"https://help.klaviyo.com/hc/de-de"]}],[0,{"_key":[0,"5d05c985-1ed7-4c6b-9773-f9a29a52203e"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Enterprise (EN) ↗"],"url":[0,"https://www.klaviyo.com/solutions/enterprise"]}],[0,{"_key":[0,"fc2d22dd-601b-4ada-8f4f-88c4bd58061e"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Partner (EN) ↗"],"url":[0,"https://www.klaviyo.com/partners"]}]]],"showSubnav":[0,true]}" ssr client="load" opts="{"name":"ReactHeader","value":true}" await-children><header id="primary-navigation-header" class="_header_1vldn_1 _showSubnav_1vldn_10" slot="header"><a data-variant="ghost" aria-label="Zum Hauptinhalt springen" class="_dark_1dvtu_112 _skipButton_1jt0p_1 _button_1dvtu_1 _ghost_1dvtu_52" href="#site-content" role="link" tabindex="0" target="_self" id="skip-button">Zum Hauptinhalt springen</a><div class="_utilityNavigation_1e8p0_1 _showSubnav_1e8p0_26"><div class="grid _grid_1e8p0_18"><div class="_container_1e8p0_30"><nav class="_utility_1e8p0_1"><ul class="_linkList_1e8p0_100"><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/" aria-current="false">Startseite</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de" aria-current="false">Help Center</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" aria-current="false">Enterprise (EN) ↗</a></li><li class="_listItem_1e8p0_108"><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" aria-current="false">Partner (EN) ↗</a></li></ul></nav><div class="_children_1e8p0_57"></div><div class="_actions_1e8p0_72"><div class="_languageSelectorContainer_1e8p0_154"></div><div class="_siteActions_1e8p0_79 visuallyHidden"><ul class="_linkList_1e8p0_100"><li><a class="_link_1e8p0_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/search-all" aria-label="Suche"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 3.637a.75.75 0 0 1-1.06 1.061l-3.637-3.636a.75.75 0 0 1 0-1.061" clip-rule="evenodd"></path></svg></a></li></ul></div><nav class="_platformActions_1e8p0_87 visuallyHidden"><ul class="_linkList_1e8p0_100"><li><a class="_accountLogIn_1d674_1 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/login"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anmelden</div></div></div></a></li></ul></nav></div></div></div></div><div class="_universalNavigation_1pr3e_1 _invertOnHover_1pr3e_46 _showSubnav_1pr3e_27"><div class="grid _container_1pr3e_65"><a title="Gehe zur Klaviyo-Startseite" href="/de" class="_logoContainer_1pr3e_72"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 581 172" color="currentColor" style="height:3.6rem" class="_logo_1pr3e_72"><path fill="currentColor" d="M329.918 34.367a11.85 11.85 0 0 0 8.284-3.315 11.69 11.69 0 0 0 3.576-8.129 11.87 11.87 0 0 0-3.512-8.29 12.03 12.03 0 0 0-8.348-3.488 11.85 11.85 0 0 0-8.185 3.551 11.69 11.69 0 0 0-3.338 8.227 11.5 11.5 0 0 0 3.403 8.065 11.66 11.66 0 0 0 8.12 3.38M410.509 45.371h28.604v2.254a15.3 15.3 0 0 0-4.538 1.558c-2.615 1.215-7.845 7.104-11.86 16.973-6.799 17.148-13.943 37.404-21.442 60.618l-2.792 8.803c-1.223 3.979-2.269 6.576-2.792 8.143s-1.224 3.979-2.438 6.919a38.6 38.6 0 0 1-2.659 6.409c-1.401 2.597-4.016 7.923-6.107 9.525-3.316 2.773-8.2 5.889-14.298 5.37-11.86 0-20.751-8.803-20.928-19.217 0-7.105 4.538-11.779 11.337-11.779 4.884 0 9.236 2.641 9.236 8.134 0 3.988-4.006 8.143-4.006 10.221 0 5.369 3.138 7.922 9.245 7.922 4.875 0 8.864-3.116 11.851-9.349 4.016-7.104 4.361-14.894 1.046-23.557l-25.103-65.98c-5.761-15.237-10.122-20.246-15.521-20.783V45.3h39.578v2.253c-4.707.52-7.144 3.293-7.144 8.31 0 3.636 1.391 9.182 4.006 16.286l4.707 12.81c5.407 13.855 9.75 25.977 12.037 33.601 5.053-15.758 9.751-29.614 14.298-41.736 3.315-9.006 4.884-15.414 4.884-19.226 0-6.752-3.661-9.868-9.245-9.868zM135.158 129.714c-5.052-.88-9.413-5.37-9.413-14.895V0L96.972 6.233v2.43c4.884-.52 9.75 3.802 9.75 12.984v93.172c0 9.006-4.884 14.2-9.75 14.895q-.687.12-1.383.167a15.4 15.4 0 0 1-7.268-1.276c-3.865-1.673-7.091-4.657-9.821-9.111L65.203 98.366a24.44 24.44 0 0 0-11.884-9.785 24.64 24.64 0 0 0-15.418-.779L52.9 71.35c11.328-12.465 21.797-20.432 31.733-23.724V45.37H51.642v2.254c8.545 3.292 8.021 10.564-1.773 22.008l-21.096 24.41V0L0 6.233v2.43c4.884 0 9.75 4.841 9.75 13.327v92.829c0 10.221-4.706 14.2-9.75 14.895v2.254h38.222v-2.254c-6.276-.88-9.414-5.713-9.414-14.895v-17.14l8.19-9.005 19.838 32.378c4.707 7.799 9.068 10.916 16.044 10.916h66.391v-1.761s-1.897-.132-4.113-.493M214.368 118.763V80.029c-.382-25.326-11.072-36.858-35.554-36.858a34.97 34.97 0 0 0-21.619 7.27c-6.453 4.851-9.591 10.397-9.591 16.806 0 6.233 3.484 10.907 9.236 10.907 6.108 0 10.469-3.46 10.469-8.31 0-3.636-2.447-8.662-2.447-12.122 0-6.241 4.716-11.611 12.906-11.611 10.469 0 17.959 7.8 17.959 25.115v10.388l-8.714 2.077c-4.538.88-8.367 1.761-11.337 2.641s-6.798 2.078-11.337 3.803c-9.068 3.469-13.943 6.761-18.135 12.994a18.1 18.1 0 0 0-3.138 10.22c0 14.367 10.113 20.952 24.243 20.952 11.159 0 23.046-5.89 28.418-16.973.077 3.496.92 6.933 2.473 10.071 5.912 11.884 25.493 4.859 25.493 4.859v-2.253c-8.572 1.329-9.281-8.795-9.325-11.242m-18.615-11.99c0 5.713-2.092 10.388-6.275 13.68-4.007 3.293-8.191 5.027-12.552 5.027-8.545 0-14.129-5.546-14.129-15.767 0-4.841 2.659-9.349 4.884-11.945a21.3 21.3 0 0 1 6.107-4.332c2.961-1.558 4.432-2.359 6.453-3.292l7.978-2.94c4.006-1.558 6.444-2.421 7.49-2.94zM581 45.371h-67.818V0H581l-14.236 22.686zM443.147 120.946a45.33 45.33 0 0 1-12.933-32.263 44.5 44.5 0 0 1 3.224-17.337 44.8 44.8 0 0 1 9.709-14.76c8.554-9.014 19.031-13.53 31.263-13.53 12.046 0 22.533 4.516 31.086 13.53a44.2 44.2 0 0 1 9.845 14.722 44 44 0 0 1 3.256 17.375 44.6 44.6 0 0 1-3.276 17.443 44.9 44.9 0 0 1-9.825 14.82c-8.553 8.803-19.04 13.355-31.086 13.355-12.232 0-22.709-4.508-31.263-13.355m46.979-62.916c-3.448-6.699-7.978-10.625-13.296-11.682-10.787-2.156-20.325 8.856-23.879 26.366a82.6 82.6 0 0 0-1.091 23.847 65.8 65.8 0 0 0 6.577 22.889c3.457 6.708 7.978 10.625 13.296 11.681 10.788 2.157 20.6-9.322 24.181-27.008 2.97-14.78 1.463-32.782-5.832-46.102z"></path><path fill="currentColor" d="M340.032 114.819V45.371h-61.383v2.087c8.199 1.215 12.099 7.36 8.377 17.324-19.182 51.78-17.959 49.456-19.182 53.611-1.223-3.988-4.016-13.785-8.545-26.075-4.53-12.289-7.499-20.44-8.722-24.076-4.707-14.376-3.138-19.746 4.538-20.608V45.38h-39.764v2.254c5.93 1.215 11.16 7.966 15.521 20.088l6.107 15.758c6.71 17.025 14.591 40.494 17.223 48.497h13.216c4.255-12.325 21.327-61.508 23.614-66.508 2.464-5.696 5.256-10.01 8.377-12.994a15.54 15.54 0 0 1 5.378-3.722 15.64 15.64 0 0 1 6.446-1.19s9.582 0 9.582 9.182v58.074c0 9.684-4.707 14.2-9.591 14.895v2.254h38.018v-2.254c-5.026-.695-9.21-5.194-9.21-14.895"></path></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_flag_1pr3e_83"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><nav class="_nav_1pr3e_122"><ul class="_list_1pr3e_139"><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Plattform</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Übersicht</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Lösungen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Verbessere deine Erkenntnisse
mit Klaviyo AI</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing-Automatisierung über
alle Kanäle hinweg</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Zufriedenere Kund*innen, mehr Umsatz</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kanäle</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">KI, Daten und Kanäle auf einer Plattform</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrationen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Ressourcen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/pricing"><span>Preise</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/de/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrieren</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/de/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demo anfordern</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plattform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Übersicht</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Lösungen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Verbessere deine Erkenntnisse
mit Klaviyo AI</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing-Automatisierung über
alle Kanäle hinweg</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Zufriedenere Kund*innen, mehr Umsatz</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kanäle</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">KI, Daten und Kanäle auf einer Plattform</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrationen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Ressourcen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/pricing"><span>Preise</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Startseite</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 3.637a.75.75 0 0 1-1.06 1.061l-3.637-3.636a.75.75 0 0 1 0-1.061" clip-rule="evenodd"></path></svg><div>Suche</div></div></div></a></li></ul><ul class="_list_scbs5_58 _ctaList_scbs5_88"><div class="_languageSelectorContainer_scbs5_307"><div class="_languageSelector_18hva_25 _cotton_18hva_61 _drawer_18hva_18"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 1.492 1.59zM5 13.626a7 7 0 0 1-.22-.382c-.657-1.23-1.074-2.847-1.154-4.619h-1.97A6.38 6.38 0 0 0 5 13.626m5.923.04a6.38 6.38 0 0 0 3.422-5.041h-2.023c-.08 1.772-.497 3.388-1.154 4.62a7 7 0 0 1-.245.422m.148-5.041H8.625v5.596c.498-.235 1.002-.744 1.44-1.566.549-1.027.927-2.435 1.006-4.03m0-1.25H8.625V1.779c.498.235 1.002.744 1.44 1.566.549 1.027.927 2.435 1.006 4.03m1.251 0c-.08-1.772-.497-3.388-1.154-4.62a7 7 0 0 0-.245-.422 6.38 6.38 0 0 1 3.422 5.042z" clip-rule="evenodd"></path></svg><span class="_currentLanguageName_18hva_81 _drawer_18hva_18">United States<!-- --> - <span class="_languageCountry_18hva_117 _cotton_18hva_61">EN</span></span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:0.3rem" class="_chevron_18hva_52"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><nav class="_languageMenu_18hva_1 _drawer_18hva_18"><ul class="_languageList_18hva_91"><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/products/sms-marketing/bulk-sms-marketing" aria-current="true" rel="alternate" hrefLang="en-us" lang="en-us"><span>United States<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" aria-label="(current language)"><path fill="currentColor" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="currentColor" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/bulk-sms-marketing" rel="alternate" hrefLang="de" lang="de"><span>Deutschland<!-- --> - <span class="_languageCountry_18hva_117">DE</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/au/" hrefLang="en-au" lang="en-au"><span>Australia<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/sms-marketing/bulk-sms-marketing" rel="alternate" hrefLang="en-gb" lang="en-gb"><span>United Kingdom<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/sg/" hrefLang="en-sg" lang="en-sg"><span>Singapore<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/sms-marketing/bulk-sms-marketing" rel="alternate" hrefLang="es-es" lang="es-es"><span>España<!-- --> - <span class="_languageCountry_18hva_117">ES</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/bulk-sms-marketing" rel="alternate" hrefLang="fr-fr" lang="fr-fr"><span>France<!-- --> - <span class="_languageCountry_18hva_117">FR</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/bulk-sms-marketing" rel="alternate" hrefLang="it-it" lang="it-it"><span>Italia<!-- --> - <span class="_languageCountry_18hva_117">IT</span></span></a></li></ul></nav></div></div><li><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/de/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrieren</div></div></div></a></li><li><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/de/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demo anfordern</div></div></div></a></li><li><a class="_accountLogIn_1d674_1 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/login"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anmelden</div></div></div></a></li></ul></nav></dialog></div></header><!--astro:end--></astro-island><astro-island uid="1Pcst6" prefix="r98" component-url="/_astro/subnav.o4vGEccq.js" component-export="SubNav" renderer-url="/_astro/client.BL0wHa6y.js" props="{"slot":[0,"header"],"menuItems":[1,[[0,{"id":[0,"hQy27EvOXvzpIuSYDPqAZp"],"url":[0,"/de/products/sms-marketing"],"label":[0,"SMS"],"childItems":[1,[]]}],[0,{"id":[0,"hQy27EvOXvzpIuSYDPqAcU"],"url":[0,"/de/products/sms-marketing"],"label":[0,"Übersicht"],"childItems":[1,[]]}],[0,{"id":[0,"hQy27EvOXvzpIuSYDPqAf9"],"url":[0,"#"],"label":[0,"Funktionen"],"childItems":[1,[[0,{"id":[0,"hQy27EvOXvzpIuSYDPqAho"],"url":[0,"/de/products/sms-marketing/automation"],"label":[0,"Automatisierte SMS"]}],[0,{"id":[0,"hQy27EvOXvzpIuSYDPqAkT"],"url":[0,"/de/products/sms-marketing/campaigns"],"label":[0,"SMS-Marketing-Kampagnen"]}],[0,{"id":[0,"hQy27EvOXvzpIuSYDPqAn8"],"url":[0,"/de/products/sms-marketing/personalised-sms-marketing"],"label":[0,"Personalisiertes SMS-Marketing"]}]]]}],[0,{"id":[0,"hQy27EvOXvzpIuSYDPqApn"],"url":[0,"#"],"label":[0,"Anwendungsfälle"],"childItems":[1,[[0,{"id":[0,"hQy27EvOXvzpIuSYDPqAsS"],"url":[0,"/de/products/sms-marketing/bulk-sms-marketing"],"label":[0,"Massen-SMS-Marketing"]}],[0,{"id":[0,"hQy27EvOXvzpIuSYDPqAv7"],"url":[0,"/de/products/sms-marketing/international-sms"],"label":[0,"Internationales SMS-Marketing"]}],[0,{"id":[0,"hQy27EvOXvzpIuSYDPqAxm"],"url":[0,"/de/products/sms-marketing/ecommerce"],"label":[0,"SMS-Marketing für E-Commerce"]}],[0,{"id":[0,"hQy27EvOXvzpIuSYDPqB0R"],"url":[0,"/de/products/sms-marketing/small-business"],"label":[0,"SMS-Marketing für KMU"]}]]]}],[0,{"id":[0,"f0d92bf9520f"],"url":[0],"label":[0,"Informationen"],"childItems":[1,[[0,{"id":[0,"a904c37db4de"],"url":[0,"/de/products/sms-marketing/what-is-sms-marketing"],"label":[0,"Was ist SMS-Marketing?"]}],[0,{"id":[0,"643af8032500"],"url":[0,"/de/products/sms-marketing/best-practices"],"label":[0,"Best Practices für SMS-Marketing"]}],[0,{"id":[0,"14fd8eb40f22"],"url":[0,"/de/products/sms-marketing/compliance/guide"],"label":[0,"SMS-Compliance-Leitfaden"]}]]]}]]],"path":[0,"/de/products/sms-marketing/bulk-sms-marketing"]}" ssr client="load" opts="{"name":"SubNav","value":true}" await-children><div class="_subNav_1cef2_1" slot="header"><div class="_grid_gnhfo_5 _container_1cef2_42"><nav class="_nav_1cef2_37"><ul class="_list_1cef2_61"><a title="SMS" href="/de/products/sms-marketing" class="_logoContainer_1cef2_249" tabindex="-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_flag_1cef2_257"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><li class="_listItem_1cef2_74"><a class="_link_1cef2_93 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><span>SMS</span></a></li><li class="_listItem_1cef2_74"><a class="_link_1cef2_93 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><span>Übersicht</span></a></li><li class="_listItem_1cef2_74 _hasChildren_1cef2_173"><a class="_link_1cef2_93 _hasChildren_1cef2_173 _universalMenuItem_s73z6_1" href="#" tabindex="0"><span>Funktionen</span></a><ul class="_childList_1cef2_134"><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing/automation">Automatisierte SMS</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing/campaigns">SMS-Marketing-Kampagnen</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing/personalised-sms-marketing">Personalisiertes SMS-Marketing</a></li></ul></li><li class="_listItem_1cef2_74 _hasChildren_1cef2_173"><a class="_link_1cef2_93 _hasChildren_1cef2_173 _universalMenuItem_s73z6_1" href="#" aria-current="true" tabindex="0"><span>Anwendungsfälle</span></a><ul class="_childList_1cef2_134"><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing/bulk-sms-marketing" aria-current="true">Massen-SMS-Marketing</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing/international-sms">Internationales SMS-Marketing</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing/ecommerce">SMS-Marketing für E-Commerce</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing/small-business">SMS-Marketing für KMU</a></li></ul></li><li class="_listItem_1cef2_74 _hasChildren_1cef2_173"><a class="_link_1cef2_93 _hasChildren_1cef2_173 _universalMenuItem_s73z6_1" tabindex="0"><span>Informationen</span></a><ul class="_childList_1cef2_134"><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing/what-is-sms-marketing">Was ist SMS-Marketing?</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing/best-practices">Best Practices für SMS-Marketing</a></li><li><a class="_childLink_1cef2_153 _universalMenuItem_s73z6_1" href="/de/products/sms-marketing/compliance/guide">SMS-Compliance-Leitfaden</a></li></ul></li></ul><nav class="_mobileSubNav_1cef2_207"><div class="_mobileSubNavHeader_1cef2_207"><a href="/de/products/sms-marketing" title="SMS"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_mobileFlag_1cef2_203"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><h2 class="h3 semibold _mobileSubNavTitle_1cef2_213">SMS</h2></div><dialog class="_subnav_ujkrp_330 _mobileMenuDialog_ujkrp_1"><div class="_subnavHeader_ujkrp_356"><div><a class="_subnavHeaderLabel_ujkrp_363" href="/de/products/sms-marketing" title="SMS"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_flag_ujkrp_351"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg><h2 class="h3 semibold _subnavHeaderTitle_ujkrp_370">SMS</h2></a></div><button class="_close_ujkrp_62" autofocus=""></button></div><nav class="_nav_ujkrp_51"><ul class="_list_ujkrp_58"><li class="_listItem_ujkrp_58"><a class="_link_ujkrp_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/products/sms-marketing"><span>Übersicht</span></a></li><li class="_listItem_ujkrp_58 _hasChildren_ujkrp_121"><details><summary><div class="_link_ujkrp_114 _hasChildren_ujkrp_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Funktionen</span></div></summary><div class="_drawer_1wvk8_1 _subnav_1wvk8_94"><div class="_content_1wvk8_40"><ul class="_grid_gnhfo_5 _list_1wvk8_10"></ul></div></div></details></li><li class="_listItem_ujkrp_58 _hasChildren_ujkrp_121"><details><summary><div class="_link_ujkrp_114 _hasChildren_ujkrp_121 _universalMenuItem_s73z6_1 _featured_s73z6_33" aria-current="true"><span>Anwendungsfälle</span></div></summary><div class="_drawer_1wvk8_1 _subnav_1wvk8_94"><div class="_content_1wvk8_40"><ul class="_grid_gnhfo_5 _list_1wvk8_10"></ul></div></div></details></li><li class="_listItem_ujkrp_58 _hasChildren_ujkrp_121"><details><summary><div class="_link_ujkrp_114 _hasChildren_ujkrp_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Informationen</span></div></summary><div class="_drawer_1wvk8_1 _subnav_1wvk8_94"><div class="_content_1wvk8_40"><ul class="_grid_gnhfo_5 _list_1wvk8_10"></ul></div></div></details></li></ul><ul class="_list_ujkrp_58 _utilityList_ujkrp_100"></ul><ul class="_list_ujkrp_58 _ctaList_ujkrp_88"><div class="_languageSelectorContainer_ujkrp_400"></div><li><a class="_accountLogIn_1d674_1 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/login"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anmelden</div></div></div></a></li></ul></nav></dialog></nav><div class="_ctaListContainer_1cef2_276"><ul class="_list_1cef2_61 _ctaList_1cef2_276"></ul></div></nav></div></div><!--astro:end--></astro-island> <main id="site-content"> <astro-island uid="12MfjU" prefix="r95" component-url="/_astro/optimizely.ChYfCXBb.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{}" ssr client="load" opts="{"name":"OptimizelyInitializer","value":true}"></astro-island> <script>(function(){const locale = "de-DE";
document.cookie = `PARAGLIDE_LOCALE=${locale}; path=/; SameSite=Lax`;
})();</script> <astro-island uid="aGlY6" prefix="r51" component-url="/_astro/hero.0TXaqzgG.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{"background":[0,"cotton"],"bodyCopy":[0,"<p>So verschickst du in großem Umfang SMS, ohne auf Personalisierung verzichten zu müssen</p>"],"buttons":[1,[[0,{"text":[0,"Jetzt durchstarten"],"url":[0,"https://www.klaviyo.com/de/sign-up"],"buttonType":[0,"primary"],"openInNewTab":[0,false],"buttonAction":[0],"hubspotFormOptions":[0]}],[0,{"text":[0,"Mehr erfahren"],"url":[0,"https://www.klaviyo.com/de/products/sms-marketing"],"buttonType":[0,"ghost"],"openInNewTab":[0,false],"buttonAction":[0],"hubspotFormOptions":[0]}]]],"customPadding":[0],"largeText":[0,false],"eyebrow":[0,"SMS-MARKETING"],"eyebrowColor":[0],"eyebrowFont":[0,"defaultFont"],"eyebrowTag":[0,"div"],"headline":[0,"Der Leitfaden für Massen-SMS im B2C-Bereich"],"image":[0],"imageType":[0,"horizontal"],"mediaType":[0],"textAlignment":[0,"center"],"videoPlayButtonColor":[0],"videoUrl":[0],"loopingVideo":[0],"poster":[0],"rive":[0],"embeddedForm":[0,"none"],"embeddedFormHeadline":[0],"embeddedFormBodyCopy":[0],"embeddedFormHeaderSubText":[0],"demoFormRedirectUrl":[0],"showAgencyFields":[0],"formId":[0],"hubspotHeaderText":[0],"hubspotSubheaderText":[0],"hubspotRedirectUrl":[0],"showSingleLineForm":[0],"singleLineForm":[0],"useCareersHero":[0],"pricingVariant":[0,false],"demoFormSettings":[0,{"redirectUrl":[0,""]}]}" ssr client="load" opts="{"name":"Hero","value":true}" await-children><div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-cotton);--hero-text-color:var(--color-core-charcoal);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137 _center_thmni_35"><div class="_contentContainer_thmni_45"><div class="eyebrow smPaddingTop _eyebrow_thmni_1">SMS-MARKETING</div><h1 class="h1 semiBold _headline_thmni_15">Der Leitfaden für Massen-SMS im B2C-Bereich</h1><div class="_bodyCopy_thmni_20"><p>So verschickst du in großem Umfang SMS, ohne auf Personalisierung verzichten zu müssen</p></div><div class="_riveButtons_thmni_31 _center_thmni_35 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Jetzt durchstarten" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/de/sign-up" role="link" tabindex="0" target="_self" buttonType="primary">Jetzt durchstarten</a><a data-variant="ghost" aria-label="Mehr erfahren" class="_dark_1dvtu_112 _button_1dvtu_1 _ghost_1dvtu_52" href="https://www.klaviyo.com/de/products/sms-marketing" role="link" tabindex="0" target="_self" buttonType="ghost">Mehr erfahren</a></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 27.8974 3.40012 27.5739C3.82513 27.8974 4.2115 28.1804 4.65584 28.5444C4.97782 26.8865 5.66687 25.9497 6.72297 25.734L6.72297 24.7636C7.12867 25.2084 7.37981 25.4914 7.65027 25.7947C7.94005 25.6734 8.21052 25.5521 8.48098 25.451C8.82872 25.8351 9.15715 26.1991 9.44694 26.5428C9.91059 26.3001 10.2197 26.1586 10.4129 26.0575C10.9538 26.6439 11.3788 27.21 11.9197 27.6346C12.1129 27.7761 12.5573 27.5739 12.8277 27.5537C13.0016 28.0187 13.1561 28.4231 13.3493 28.9285C13.8709 28.1804 14.238 27.6346 14.5471 27.1897C15.4358 27.8974 16.421 27.4526 17.2131 28.0389C18.0052 28.6252 19.1064 28.7263 20.1303 29.0498C20.5167 28.3624 20.7678 27.8974 21.0962 27.2908C22.178 27.7963 23.2985 28.322 24.4577 28.8476C24.477 28.8072 24.6316 28.5646 24.8634 28.2007C25.1725 28.5646 25.4236 28.8476 25.6748 29.1105C26.3123 28.9487 26.9498 28.787 27.5873 28.6252C27.7419 28.2007 27.8771 27.7761 27.9351 27.6346L31.8954 27.6346C32.3398 27.3919 33.016 27.0482 33.441 26.8056C34.1944 27.5941 34.7739 28.2209 35.2376 28.7263C36.3001 28.2209 37.1116 27.8165 37.9616 27.4122C38.4252 28.1198 38.7729 28.6455 39.2366 29.3531C39.9128 28.8679 40.531 28.4029 41.1106 27.9783C41.3424 28.0794 41.5935 28.1602 41.9605 28.3018C42.0765 27.4324 42.1731 26.7045 42.3083 25.7543C42.6947 26.9471 42.9845 27.8367 43.255 28.6859C44.1243 28.9487 44.8584 29.1509 45.5925 29.3733C46.4619 29.0701 47.3119 28.7668 48.0653 28.4837C48.3358 27.8772 48.5676 27.3919 48.954 26.563C50.0165 30.2831 52.6825 29.2722 54.8463 29.5149C55.0588 29.2116 55.2712 28.9285 55.3678 28.787C56.5077 28.8881 56.9713 29.9597 58.1497 29.6766C58.7486 29.5351 59.618 30.546 60.3521 31.0312C61.0283 29.9799 59.6374 28.6859 60.9124 27.8367C61.1056 28.7668 61.1249 29.7979 61.5499 30.5864C61.9943 31.3952 62.825 31.941 63.5011 32.6082C63.7909 32.1837 64.0613 31.8197 64.3511 31.4154C65.2784 31.8197 66.1092 32.2039 66.9206 32.5476C67.9252 31.5906 68.8717 31.1795 69.7604 31.3143C69.0842 31.8197 68.4468 32.305 67.5967 32.952C68.7559 33.5585 69.6058 34.1651 70.6877 33.4574C71.9241 34.3268 73.6821 34.2055 74.5901 35.7016C74.6481 35.7825 74.8605 35.7825 75.1117 35.8432C75.1696 35.3781 75.2276 34.9536 75.2856 34.3875C77.7777 35.0951 80.2312 33.417 82.7041 34.4077C83.0904 35.1962 83.4381 35.8836 83.8438 36.6923C84.4814 36.4901 85.0223 36.3082 85.37 36.2071C86.4519 37.2787 87.4564 38.3098 88.1519 38.9972C90.0645 38.9972 91.61 39.1387 93.1555 39.0174C94.9328 38.8759 96.2272 39.7655 97.5216 41.0393C98.7773 40.6955 100.014 40.3518 101.405 39.9677C101.733 40.1699 102.274 40.4934 103.182 41.0393C102.95 40.0081 102.815 39.4218 102.641 38.6535C104.283 39.0579 105.79 39.442 107.509 39.8666C107.78 39.6846 108.263 39.3611 108.765 39.0174C108.785 39.1185 108.823 39.2398 108.843 39.3409C110.021 39.2398 111.219 39.159 112.185 39.0781C113.228 39.2196 114.252 39.0781 114.947 39.5027C116.493 40.4529 117.71 39.907 118.656 39.1185C119.758 39.3005 120.646 39.3207 121.458 39.6038C122.829 40.1092 124.085 40.0486 125.302 39.1792C125.457 39.0579 125.824 38.9366 125.862 39.0174C126.848 40.2305 127.446 38.5929 128.277 38.6535C129.108 40.6147 130.383 38.8557 131.426 39.0781C131.445 38.6535 131.484 38.2491 131.542 37.3595C132.122 38.4311 132.489 39.0781 132.914 39.8464C134.421 39.6442 135.928 39.4218 137.512 39.1994C138.922 39.7655 140.41 40.4327 141.955 40.9382C142.438 41.0999 143.076 40.736 143.597 40.8573C144.892 41.1404 146.167 41.5649 147.461 41.8884C147.828 41.9693 148.272 41.9895 148.601 41.848C150.32 41.019 151.904 41.4436 153.469 42.4343C153.856 42.0502 154.184 41.7267 154.532 41.3628C155.382 42.0097 156.232 42.6365 157.062 43.2835C157.758 43.0206 158.414 42.5758 159.052 42.5961C159.747 42.5961 160.443 43.0611 161.081 43.3037C161.525 43.142 161.931 42.9196 162.336 42.8387C163.148 42.6769 164.152 43.5665 164.732 42.2928C165.968 42.5961 166.297 41.3425 166.896 40.7764C168.345 40.9382 169.678 41.0797 171.088 41.2414C172.421 40.8169 173.889 40.3316 175.357 39.907C176.439 39.6038 177.599 39.4622 178.681 39.2601C179.685 39.0579 180.709 38.5726 181.791 38.33C182.274 38.2289 182.795 37.9863 183.181 37.6426C183.761 37.1169 184.225 36.4699 184.766 35.8432C185.558 36.0251 186.369 36.2273 187.2 36.4093C187.605 35.7017 187.953 35.0951 188.127 34.7716L194.947 34.7716C196.144 33.417 198.25 33.7809 199.661 32.6689C201.264 31.3952 203.312 31.5771 204.857 30.4854C205.881 31.4963 206.925 31.5165 207.968 31.011C209.494 30.2832 210.943 29.7777 212.72 29.9395C214.13 30.081 215.56 29.0701 217.086 29.1105C217.144 29.1105 217.221 29.0296 217.279 28.9892C219.849 26.9067 222.747 27.1089 225.838 27.4931C224.853 28.7668 225.664 29.1914 226.398 29.6766C226.92 29.3936 227.364 29.0296 227.866 28.9083C229.373 28.504 230.86 28.1198 231.981 26.8865C233.198 27.1494 233.681 25.6734 235.072 25.7543C237.487 25.916 239.94 25.4308 242.49 25.1882C244.074 26.7652 245.929 27.1494 247.977 26.2598C248.17 25.5925 248.344 24.9253 248.556 24.1571C250.044 25.0062 251.455 25.1275 252.942 24.6827C253.039 24.6625 253.174 24.8243 253.328 24.9456C253.135 25.4915 252.923 26.0374 252.73 26.6035C254.063 27.2302 255.124 26.8461 255.993 26.1991C256.534 26.4619 256.94 26.6439 257.23 26.7854C258.583 26.1789 259.781 25.6532 260.747 25.2084C262.775 27.1696 264.785 28.4029 267.412 28.1198C267.856 28.0794 268.417 27.9985 268.726 28.2209C270.097 29.2318 271.43 28.5646 272.666 28.2816C273.033 28.6859 273.324 29.0297 273.594 29.3329C275.622 27.7761 277.921 28.2411 279.988 27.675C280.066 28.0187 280.104 28.1603 280.123 28.322C280.123 28.5444 280.123 28.7668 280.123 29.0094C281.997 28.8477 283.582 28.1198 284.992 26.7652C284.818 26.1587 284.664 25.5926 284.509 25.0062C284.722 24.9254 284.954 24.8445 285.282 24.7232C285.417 25.633 285.533 26.4822 285.649 27.3313C287.407 28.8881 289.262 29.3734 291.425 28.3422C291.29 27.2909 291.193 26.3609 291.077 25.4308C291.618 25.8958 291.792 26.4215 292.024 26.927C292.256 27.392 292.546 27.8368 292.893 28.4029C293.357 27.9379 293.686 27.6144 294.072 27.2505C294.787 27.2505 295.54 27.2707 296.293 27.2505C297.317 27.21 297.259 26.0778 297.684 25.3297C298.67 26.0576 299.5 26.6843 300.35 27.3111C300.891 26.2598 299.287 25.7139 300.195 24.7636C300.698 25.4106 301.161 26.0171 301.625 26.6035C303.48 25.7947 305.857 26.6641 306.977 24.2784C307.325 24.6221 307.557 24.8445 307.692 24.986C307.614 25.5521 307.537 26.0171 307.479 26.5024C308.465 25.8958 309.74 26.3406 310.339 25.2286C310.377 25.168 310.474 25.1478 310.532 25.1275C311.671 25.3095 312.888 25.4915 313.912 25.1478C315.071 24.7636 316.173 25.8352 317.254 25.0467C317.312 23.8538 318.317 21.185 319.321 19.8708C319.012 21.65 318.761 23.1664 318.49 24.6827C318.645 24.7434 318.819 24.7838 318.973 24.8445C319.321 24.0762 319.669 23.2877 320.036 22.4992C320.364 23.3281 319.998 24.4199 321.061 24.8647C322.973 24.3997 324.943 23.9953 325.504 21.4276C325.697 21.7511 325.832 21.9533 325.91 22.0746C327.3 20.8008 328.691 19.5271 329.986 18.3342C332.111 18.8397 333.907 20.0528 336.245 19.4058C336.496 18.7386 336.805 17.9501 337.133 17.1009C337.597 17.5053 338.099 17.9501 338.563 18.3544C338.872 18.1927 339.085 18.0107 339.297 17.9905C340.94 17.9299 342.601 17.7883 344.243 17.9096C345.422 17.9905 346.156 17.4244 346.89 16.6561C347.334 18.2938 348.358 19.1834 350 19.3047C350.598 19.3451 351.12 19.4462 351.564 20.0326C352.298 21.0233 353.593 21.1446 354.617 21.7107C356.008 22.479 357.38 21.4478 358.81 20.8817C359.428 21.7309 360.799 21.1648 361.379 22.3172C361.688 22.1555 361.997 21.9937 362.287 21.832C362.596 22.2566 362.866 22.6407 363.079 22.944C364.798 22.3172 366.247 21.7915 367.793 21.2457C368.353 21.4478 369.048 21.6298 369.647 21.9533C370.323 22.3172 370.671 21.003 371.502 21.7107C371.83 21.9937 372.834 21.6096 373.395 21.2861C373.955 20.9424 374.341 20.2954 374.766 19.8304C375.713 20.3965 376.544 20.9222 377.356 21.4074C378.921 20.8615 380.369 20.3561 381.876 19.8304C381.973 19.9517 382.147 20.1741 382.456 20.5987C382.63 19.8506 382.765 19.2441 382.977 18.3342C383.228 19.3451 383.403 20.0326 383.596 20.8413C385.18 20.9626 386.705 21.0233 388.212 21.185C388.946 21.2659 389.681 21.4276 390.395 21.6096C391.342 21.8522 392.289 22.297 393.235 22.3374C393.989 22.3779 394.743 23.3888 395.515 22.4183C396.134 23.409 397.061 22.8833 397.872 23.0451C398.8 23.227 399.669 23.8336 400.461 24.1975C400.925 23.7729 401.311 23.4292 401.678 23.1057C402.586 23.874 403.359 24.521 404.228 25.2489C405.155 25.1073 406.14 24.986 407.106 24.8243C408.033 24.6625 408.961 24.4401 409.888 24.238C409.946 24.7232 409.966 25.0265 410.004 25.3095C410.526 25.2489 410.951 25.2084 411.356 25.168C411.743 25.7948 412.053 26.3002 412.478 26.9674C412.652 26.3407 412.748 25.9969 412.903 25.4106C413.192 25.9161 413.366 26.2396 413.578 26.6035C413.984 26.4215 414.371 26.1183 414.796 26.0778C416.65 25.9767 418.408 26.9472 420.321 26.6439C420.688 26.5833 421.113 27.1089 421.538 27.2303C422.291 27.4527 423.064 27.6548 423.353 26.462C423.411 26.1991 424.01 26.0778 424.339 25.9161C424.435 25.4511 424.532 24.986 424.686 24.1773C424.899 24.9456 424.996 25.3297 425.112 25.7341C425.517 25.7139 425.884 25.6937 426.213 25.6735C426.445 24.238 426.637 22.944 426.85 21.6298L427.121 21.6702C427.217 22.3779 427.333 23.0855 427.391 23.4899C428.492 25.0871 429.768 23.3079 430.811 24.1571C431.178 23.5505 431.526 22.9642 431.951 22.2768C432.241 22.7216 432.453 23.0249 432.666 23.3281C433.767 23.6719 434.52 23.0451 435.081 22.1555C435.892 22.762 436.568 23.2473 437.147 23.6719C438.075 23.126 438.983 22.6003 439.987 22.014C440.103 21.5692 440.258 21.0435 440.354 20.6593C442.769 21.2457 444.295 19.9315 445.84 17.9097C445.647 19.143 445.512 20.073 445.396 20.8615C445.957 21.5489 446.401 22.1353 446.768 22.5801C447.502 22.6407 448.121 22.7014 448.874 22.762C449.126 22.2566 449.435 21.6096 449.744 20.9828C451.695 21.5894 453.626 20.9828 454.843 19.6484C455.79 18.5971 456.872 18.1523 457.838 17.4649C459.055 18.031 459.789 18.1118 461.953 17.9501C462.3 17.9299 462.725 18.0108 463.015 18.1927C464.29 19.0419 465.469 18.6577 466.473 18.1118C467.381 18.3545 468.135 18.5364 468.85 18.7184C468.85 18.9812 468.889 19.2036 468.889 19.3654L471.516 19.3654C471.941 20.4167 472.694 21.1244 473.853 21.2255C474.046 20.9828 474.201 20.7604 474.22 20.7402C474.703 21.5085 475.186 22.2566 475.553 22.8429C476.944 22.9238 477.099 22.014 477.388 21.0839C478.161 22.1959 478.973 22.2768 479.939 21.7309C480.054 20.9424 480.151 20.1943 480.325 19.0014C481.484 21.1446 482.469 22.8834 484.15 23.8943C486.719 23.4899 487.782 23.5506 488.652 24.2178C488.825 23.6921 488.98 23.2068 489.231 22.4992C490.043 22.5599 490.893 22.4588 491.627 22.7216C494.66 23.7527 497.673 24.3795 500.725 23.0451C502.039 24.6019 503.779 25.1478 505.672 24.6221C507.256 24.1571 508.839 23.8336 510.288 24.8647C511.37 23.8538 511.505 22.6407 511.351 21.4074L512.818 21.4074C512.972 22.1959 513.108 22.8834 513.243 23.5506C513.881 23.9954 514.461 24.3997 514.886 24.6828L520.411 24.6828C521.474 26.4215 522.575 26.6439 526.265 25.5117C526.458 25.7746 526.806 26.28 527.327 27.0079C528.216 26.8866 529.394 26.745 530.611 26.5833C531.828 27.8368 532.467 27.7964 534.979 26.28C535.23 26.745 535.481 27.2101 535.751 27.7155C536.814 26.5429 537.065 29.0095 538.147 27.9379C538.205 27.5942 538.282 27.0888 538.398 26.28C539.248 26.6035 539.905 26.8866 540.581 27.1292C540.774 27.2101 541.006 27.1898 541.315 27.2101C541.528 26.5429 541.721 25.9161 542.03 24.9254C542.629 26.0576 543.073 26.8664 543.518 27.6953C543.556 27.6953 543.633 27.7357 543.711 27.756C545.179 28.1199 546.666 28.4636 548.115 28.8882C549.583 29.3128 551.09 28.3221 552.519 29.1308C552.674 29.2117 553.022 29.1712 553.138 29.0297C553.582 28.504 553.968 28.7466 554.528 28.8477C555.823 29.0499 557.349 29.3532 558.45 28.8477C559.32 28.4434 560.092 28.3019 560.961 28.221C561.676 28.1603 562.391 28.0592 563.203 27.9581C563.376 28.1401 563.627 28.4232 563.917 28.7467C564.999 28.5445 566.023 28.4636 566.718 29.6969C566.873 29.98 567.511 29.9597 567.917 30.0811C568.091 29.5554 568.207 29.1915 568.265 29.0095C570.989 30.2832 574.003 29.6969 576.63 30.5259C578.079 30.0204 579.45 29.5554 580.744 29.1106C581.614 29.2723 582.483 29.333 583.275 29.5958C584.744 30.0811 585.651 29.5149 586.25 28.1401C586.289 28.039 586.444 27.9986 586.598 27.9177C586.714 28.504 586.811 29.0297 586.927 29.6565C588.472 30.3641 590.365 30.4248 591.215 32.0422C593.012 32.5679 594.036 31.3144 595.253 30.3843C595.948 30.9909 596.566 31.5368 597.145 32.022C597.976 31.1931 598.73 30.4248 599.483 29.6565C599.812 30.0811 600.062 30.3843 600.371 30.7685C600.874 30.3237 601.299 29.9598 601.589 29.7171C602.265 30.0204 602.864 30.3641 603.482 30.5865C604.352 30.8898 605.376 30.9302 606.111 31.4357C607.192 32.1635 608.409 31.2537 609.395 32.0018C610.979 31.0111 612.273 32.0625 613.587 32.7297C614.765 32.204 615.827 31.739 617.141 32.3051C618.416 32.851 620.058 31.739 621.276 33.0936C621.276 33.0936 621.41 33.0127 621.468 32.9925C622.859 32.6286 624.173 32.9318 625.468 33.3564C625.835 32.9521 626.202 32.5477 626.433 32.3051C627.824 33.1542 629.1 33.9427 630.471 34.7717C630.78 34.1651 630.993 33.7406 631.302 33.1745C631.843 34.3876 632.268 34.8526 633.156 35.0345C635.803 35.5804 638.256 34.6706 640.767 34.2258C640.922 34.4684 641.059 34.711 641.136 34.8526C642.122 34.4886 642.952 34.1854 643.782 33.8821C644.053 34.3269 644.208 34.61 644.362 34.9132C644.691 34.8121 645.038 34.7313 645.347 34.6302C645.521 34.9132 645.676 35.1761 645.734 35.2974C647.183 34.9537 648.554 34.7313 649.849 34.3067C651.046 33.9023 652.167 33.7001 653.442 34.0236C654.485 34.2865 655.644 34.4684 656.706 33.5182C656.842 34.1854 656.939 34.6908 657.074 35.3176C657.499 35.1558 657.866 35.1356 658.02 34.9334C659.025 33.7204 660.203 33.6193 661.575 34.1449C662.502 34.4886 663.506 34.5897 664.434 34.7919C664.665 34.428 664.82 34.1854 664.955 33.9832C666.887 34.1247 667.486 36.652 669.534 36.9148C669.418 36.3083 669.341 35.9444 669.206 35.2772C669.882 35.8231 670.287 36.1668 670.693 36.4903C671.62 36.2476 672.489 36.005 673.32 35.7826C673.996 36.2072 674.595 36.5711 675.29 37.0159C676.508 36.7531 677.763 36.4498 679.251 36.1263C680.217 36.7733 681.415 36.9351 682.632 36.0455C682.864 35.8837 683.212 35.8635 683.501 35.7624C683.385 36.1263 683.27 36.47 683.096 36.9755C683.907 37.1777 684.488 38.1886 685.338 37.1777C686.98 36.5307 688.602 35.54 690.341 37.0159C690.534 37.1777 690.979 37.2181 691.23 37.0968C692.524 36.5307 693.78 36.8542 695.074 37.1372C695.634 37.2586 696.349 37.1777 696.87 36.9351C698.029 36.3892 699.149 36.005 700.347 36.6318C700.482 36.0859 700.56 35.7624 700.656 35.3985C702.356 36.3083 702.356 36.2881 703.998 36.1061C706.181 35.8837 708.365 35.4389 710.586 36.1466C711.185 36.3285 711.938 35.9848 712.614 35.8635C713.87 35.6411 715.127 35.4187 716.692 35.1356C717.117 34.8122 717.832 34.2663 718.566 33.7001C718.759 34.3673 718.913 34.893 719.029 35.257C721.096 36.6318 723.279 36.0252 725.192 36.4296C726.255 35.54 726.892 34.3876 728.283 33.781C728.012 34.7313 727.839 35.3783 727.665 36.005C728.721 36.5711 729.719 36.4363 730.659 35.6007C731.374 36.1466 732.05 36.7935 732.823 37.2383C733.808 37.8247 734.851 38.0269 735.759 36.9755C735.952 36.7733 736.261 36.4903 736.474 36.5307C738.077 36.7935 739.449 36.005 740.975 35.3783C741.883 36.2679 742.752 37.1372 743.66 38.0066C744.626 38.0471 745.63 38.1077 746.847 38.1482C747.079 37.3192 749.61 37.5618 748.451 35.2974C747.736 35.3783 747.08 35.4389 746.326 35.5198C746.944 34.1854 748.895 35.4389 749.03 33.5991C750.325 35.4591 751.601 37.0766 753.861 37.1373C753.784 37.6225 753.746 37.9864 753.63 38.7547C754.692 38.0471 755.426 37.5821 756.18 37.0968C757.32 37.7034 757.957 39.341 759.715 38.9165C760.082 38.2695 760.507 37.5416 760.854 36.9351C761.646 37.1575 762.4 37.6629 762.922 37.4607C764.525 36.8946 765.607 37.764 766.438 38.8154C767.191 39.7656 767.828 39.705 768.562 39.0984C769.084 38.6536 769.471 38.0066 769.954 37.4001C770.243 37.8247 770.591 38.3301 770.997 38.9569C771.75 38.4514 772.445 37.9662 773.025 37.5618C775.015 39.058 777.101 39.1591 779.091 38.4919C781.95 41.282 784.927 40.2913 787.863 39.3815C787.979 39.8465 788.114 40.3317 788.308 40.9787C788.849 40.7361 789.235 40.5541 789.679 40.352C790.181 40.635 790.722 40.9585 791.224 41.2416C792.769 40.7159 794.528 40.635 795.397 38.6738C796.015 40.6552 797.638 40.0285 798.546 40.7361C800.497 39.5837 799.492 37.5618 800.168 35.7422C800.922 37.5416 799.743 39.2602 800.748 40.6552C801.598 40.0082 802.66 39.5634 803.143 38.7547C803.645 37.946 803.588 36.7531 803.839 35.4389C804.013 36.7733 804.148 37.764 804.302 38.8154C807.046 39.1793 809.074 37.4001 811.779 37.1373C812.204 37.3394 812.976 37.6832 813.787 38.0673C814.522 37.5618 815.217 37.0968 815.932 36.6116C816.029 35.7422 816.126 34.9739 816.222 34.1854C816.299 34.1854 816.376 34.1854 816.473 34.1854C816.531 34.8728 816.608 35.5602 816.666 36.0859C817.497 36.6318 818.192 37.0968 818.927 37.5821C819.777 37.2384 820.839 37.117 821.418 36.4903C822.577 35.2772 824.009 34.9739 825.457 34.5493C825.419 34.3269 825.38 34.1247 825.303 33.7204C826.559 33.498 827.795 33.2554 829.07 33.0127C828.935 32.8914 828.76 32.7095 828.567 32.5275C828.702 32.4669 828.838 32.3051 828.954 32.3455C830.248 32.7499 831.523 33.2149 832.933 32.9319C833.243 32.8712 833.648 33.1947 833.977 33.3969C834.614 33.8013 835.232 34.2663 835.947 34.7515C836.527 34.3472 837.087 33.963 837.744 33.5182C838.381 35.1154 839.424 34.8728 840.526 34.1652C841.009 35.3985 841.916 34.8122 842.689 34.9335C843.269 34.1045 843.79 33.3565 844.466 32.4264C845.49 33.3565 846.475 34.2663 847.595 35.2772C848.465 34.7111 849.296 34.1652 850.146 33.6193C850.996 34.3067 851.672 33.8215 852.329 33.1947C853.16 32.4264 853.758 32.9117 854.299 33.8013C855.98 32.8308 857.564 31.9007 859.148 30.9707C859.225 31.2538 859.322 31.6177 859.457 32.1636C860.114 31.557 860.637 31.092 861.12 30.6472C863.11 31.0314 864.057 29.5959 865.003 28.4839C865.699 28.7265 866.317 28.9489 866.993 29.1915C867.765 28.0795 868.461 27.0484 868.963 26.3003C871.166 25.7544 873.406 26.6642 874.778 24.4807C875.183 24.7435 875.628 25.0266 876.072 25.3096C877.231 24.9659 878.12 23.5911 879.298 24.6424C879.994 25.4511 880.67 26.2396 881.385 27.0888C882.814 26.5227 884.031 26.0577 885.325 25.5522C886.137 25.7948 887.006 26.0375 888.011 26.3205C888.243 25.4511 888.436 24.7233 888.648 23.9348C888.88 24.6828 889.073 25.35 889.267 26.0375C889.692 26.0981 889.981 26.0981 890.271 26.179C891.179 26.4216 892.125 25.4714 892.994 26.3205C893.69 25.8757 894.405 25.4309 895.081 24.9659C895.603 24.602 896.105 24.1976 896.646 23.8135C896.994 24.2178 897.247 24.5211 897.633 24.9457C898.406 24.7435 899.256 24.5211 900.086 24.2987C900.221 24.6222 900.357 24.9659 900.55 25.4511C902.656 23.9954 904.568 24.5413 906.345 25.7544C906.693 25.4309 906.944 25.1883 907.349 24.8244L907.349 26.5429C908.335 26.1386 909.204 25.7746 910.073 25.4309C910.247 25.7746 910.383 26.0375 910.518 26.3205C911.155 26.1183 911.735 25.9768 912.295 25.7544C913.783 25.1681 915.444 24.8244 916.719 23.8943C917.801 23.0856 918.593 23.025 919.636 23.6315C920.93 24.3594 922.012 24.0965 922.862 22.843C922.997 22.661 923.19 22.5195 923.345 22.378C925.509 23.955 925.875 23.9752 927.189 22.6206C927.324 22.9845 927.441 23.3484 927.441 23.3687C930.145 24.5009 932.812 23.7933 935.44 24.3189C935.633 23.6315 935.807 22.9845 935.961 22.3982C937.236 22.7217 938.472 23.49 939.458 23.2271C941.718 22.6004 944.114 22.0545 945.833 20.1135C945.891 20.0529 946.084 20.1338 946.296 20.154C946.296 20.5381 946.258 20.9223 946.238 21.5895C948.209 20.4572 947.649 22.7621 948.383 23.3485C949.6 22.7823 949.174 21.6299 949.387 20.8616C949.773 20.6594 950.044 20.5381 950.276 20.4168L950.276 18.5163C950.856 18.7387 951.281 18.9004 951.725 19.0824C952.021 20.0259 952.575 20.8414 953.386 21.5288L953.386 19.6081C953.946 19.9922 954.565 20.1944 954.874 20.6392C955.898 22.0949 955.975 22.3375 957.269 21.6299C958.583 20.9223 960.245 21.6299 961.326 20.3157C962.911 20.7605 963.934 19.972 964.629 18.4759C964.822 18.8196 964.88 19.1228 965.054 19.2037C965.228 19.2846 965.499 19.1633 965.769 19.1431C965.692 19.8103 965.653 20.3359 965.595 20.7403C967.199 21.9332 967.874 19.0015 969.4 20.0124C969.227 20.5381 969.072 20.9627 968.918 21.4277C969.246 21.6299 969.497 21.8523 969.768 21.9332C970.792 22.196 971.778 22.9441 972.88 22.3375C973.846 21.8321 974.811 22.3375 975.758 22.2769C976.589 22.2365 977.419 22.1354 978.25 22.0949C979.235 22.0343 980.221 21.9736 981.187 21.913C981.322 21.6501 981.476 21.4075 981.592 21.1649C983.64 21.8321 985.61 22.5802 987.658 21.6097C988.875 21.0436 990.034 20.4775 991.405 20.2551C993.279 19.972 995.095 19.3857 996.989 19.9518C998.592 20.4168 1000.39 20.0529 1001.78 21.3873C1002.07 21.6501 1002.76 21.8321 1003.04 21.6703C1004.16 20.9425 1005.06 21.7714 1006.13 21.9332C1006.45 21.7108 1006.82 21.4479 1007.27 21.1447C1007.73 21.3671 1008.21 21.6097 1008.7 21.8321C1010.11 20.9021 1011.67 21.2053 1013.08 21.6097C1014.34 21.9736 1015.46 21.9534 1016.48 21.4075C1017.74 22.2567 1018.9 22.7419 1020.27 22.7217C1022.08 22.7217 1023.92 22.7419 1025.73 22.8632C1026.16 22.8834 1026.54 23.3282 1027.22 23.7528C1027.47 23.3889 1027.82 22.8834 1028.01 22.5802C1030.14 23.1463 1031.05 21.1042 1032.57 20.7605C1032.75 21.0032 1032.9 21.2256 1032.98 21.3469C1034.08 21.1851 1035.1 21.0234 1036.05 20.8616C1036.32 21.3266 1036.5 21.6299 1036.77 22.1152C1037.15 21.4075 1037.4 20.9425 1037.64 20.5179C1038.76 20.0529 1039.82 19.6283 1041.04 19.1229C1041.58 19.8709 1042.12 20.5988 1042.72 21.4075C1043.01 20.9021 1043.24 20.4977 1043.49 20.0327C1043.66 20.4775 1043.82 20.9021 1043.97 21.2862C1045.83 20.9627 1047.6 20.4573 1049.42 21.0436C1051.52 21.731 1053.65 21.549 1055.83 21.3873C1057.75 21.2256 1059.7 21.549 1061.82 21.6906C1062.4 21.3266 1063.18 20.8212 1063.89 20.3764C1065.05 20.619 1066.04 21.3671 1067.12 20.5584C1067.33 20.4168 1067.76 20.4168 1068.01 20.5381C1069.46 21.2458 1070.85 20.7403 1072.29 20.5381C1073.32 20.3966 1074.42 20.6797 1075.48 20.7808C1076.39 20.8616 1077.34 21.1447 1078.21 21.0234C1080.16 20.7403 1082.09 20.2349 1084.04 19.8305C1084.39 19.3655 1084.74 18.9005 1085.18 18.3141C1085.3 18.8802 1085.37 19.224 1085.41 19.4464C1086.98 20.0327 1087.07 18.0513 1088.39 17.8491C1089.53 17.6874 1090.57 16.6765 1091.65 16.0295C1091.75 16.1306 1091.83 16.2519 1091.92 16.353C1091.25 17.1213 1090.57 17.8896 1089.86 18.6983C1090.94 18.9813 1092.15 18.5568 1093.51 17.4245C1095.15 17.8087 1096.92 17.9704 1098.57 19.0016C1099.53 19.6081 1100.77 19.7901 1101.89 20.0529C1102.16 20.1136 1102.53 19.7496 1102.88 19.5677C1102.43 18.86 1102.08 18.2939 1101.72 17.7278C1101.79 17.6469 1101.87 17.5661 1101.97 17.4852C1102.8 18.213 1103.63 18.9207 1104.52 19.7092C1104.77 19.224 1104.9 18.9409 1105.06 18.6578C1111.38 21.1649 1111.28 20.5786 1117.19 18.7994C1119.05 19.9518 1122.43 19.9518 1124.72 18.9611C1126.15 19.3251 1127.31 19.6283 1128.61 19.972C1128.72 20.1742 1128.94 20.5786 1129.15 20.9829C1131.39 21.4075 1133.57 20.983 1135.78 21.9332C1137.73 22.7824 1140.3 21.6097 1142.19 23.4091C1144.16 22.9037 1146.05 21.7917 1148.2 22.56C1148.33 22.6004 1148.51 22.56 1148.66 22.5195C1150.48 21.9736 1152.31 21.4278 1154.13 20.9021C1154.34 20.8414 1154.57 20.8616 1154.88 20.8212C1155.1 21.2256 1155.29 21.6299 1155.5 22.0747C1158.32 22.0747 1161.14 21.9736 1163.96 22.1152C1165.43 22.1758 1166.51 21.7917 1167.32 20.5179C1167.44 20.3562 1167.61 20.2349 1167.83 20.0327C1167.94 20.6797 1168.02 21.2256 1168.08 21.5693C1168.85 21.8726 1169.7 22.5195 1170.01 22.2971C1171.05 21.5491 1171.92 22.2365 1172.73 22.2971C1173.6 21.8726 1174.34 21.5086 1175.15 21.1245C1175.73 22.0141 1176.19 22.7217 1176.62 23.3687C1178.9 23.6922 1179.05 21.4278 1180.32 20.154C1180.29 20.8819 1180.25 21.3065 1180.25 21.5086C1180.98 21.8726 1181.6 22.1556 1182.26 22.4791C1182.49 22.3174 1182.89 21.9332 1183.38 21.7715C1183.9 21.6097 1184.48 21.6704 1185.13 21.6502C1185.42 22.7217 1186.1 23.6113 1187.28 23.955C1188.15 23.7124 1189.02 23.4496 1189.89 23.207C1190.12 23.5911 1190.27 23.8539 1190.49 24.1977C1191.65 24.0561 1192.86 23.9146 1194.19 23.7529C1195.82 24.5009 1197.56 25.2894 1199.49 24.5818C1199.7 24.9255 1199.84 25.3501 1200.03 25.4108C1201.42 25.7545 1202.83 25.896 1204.22 26.361C1205.26 26.7047 1206.62 26.7249 1207.6 26.3206C1208.78 25.8353 1209.77 26.1993 1210.85 26.3004C1211.04 26.3004 1211.31 26.1993 1211.45 26.0577C1212.74 24.8042 1213.59 25.8556 1214.44 26.8867C1215.02 26.1588 1215.51 25.5523 1216.05 24.8851C1216.39 24.9862 1216.84 25.0873 1217.26 25.1884C1217.44 24.9053 1217.59 24.6425 1217.75 24.4201C1218.61 25.5927 1220.16 25.0064 1221.03 26.0577C1222.13 25.431 1223.14 24.8649 1224.12 24.2988C1225.05 25.2288 1226.13 25.2086 1226.92 24.2988C1227.75 23.3687 1228.43 24.137 1229.26 24.1774C1229.63 23.025 1230.36 22.1758 1231.73 21.6906C1231.56 22.5196 1231.42 23.1868 1231.33 23.672C1233.38 24.319 1235.13 23.3687 1237.01 23.3283C1238.92 23.2676 1240.81 23.0452 1242.73 22.9037C1242.67 23.2272 1242.61 23.5507 1242.51 24.0561C1244.02 23.6922 1245 22.6813 1245.97 22.0141C1246.16 21.2256 1246.3 20.619 1246.47 19.871C1247.23 20.518 1247.83 21.0436 1248.4 21.5693C1250.05 21.1245 1250.95 19.8507 1251.75 18.3142C1252.35 18.6174 1252.87 18.8803 1253.43 19.1431C1254.24 18.5366 1255.03 18.0109 1255.75 17.4043C1256.73 16.535 1257.68 16.6563 1258.68 17.4043C1259.13 16.818 1259.57 16.2115 1260.03 15.5847C1260.34 15.9891 1260.52 16.2317 1260.69 16.4339C1261.66 16.0699 1262.6 15.7262 1263.28 15.4634C1263.9 16.2923 1264.34 16.8989 1264.69 17.3841C1265.94 17.3235 1267.03 17.2628 1268.13 17.2022C1268.61 16.6765 1269.08 16.1508 1269.25 15.9486C1270.56 15.5645 1271.51 15.3017 1272.38 15.059C1272.78 14.2099 1273.11 13.5224 1273.44 12.8552C1274.48 13.5831 1274.83 15.3219 1276.63 15.0793C1277.44 13.6438 1278.27 12.188 1279.08 10.7526C1279.27 11.7635 1278.99 12.5722 1278.93 13.4214C1278.87 14.1492 1280.07 15.1803 1280.68 15.2006C1281.28 14.9984 1281.79 14.8366 1282.25 14.6749C1282.52 15.0995 1282.72 15.423 1282.97 15.8475C1284.73 14.5536 1286.58 13.6033 1287.41 11.4602C1287.53 11.6624 1287.66 11.8443 1287.82 12.1072C1287.99 11.8646 1288.14 11.6422 1288.16 11.6017C1288.98 12.0263 1289.75 12.4307 1290.73 12.9563C1291.33 11.9859 1291.85 11.1165 1292.39 10.2875C1292.82 9.62033 1293.3 9.01379 1294.48 9.25641C1293.96 9.88317 1293.53 10.328 1293.23 10.8334C1292.88 11.3793 1292.63 11.9859 1292.09 13.0372C1293.15 12.3094 1293.71 11.9252 1294.27 11.5411C1294.79 11.8646 1295.23 12.1274 1295.68 12.4104C1296.35 11.8848 1296.97 11.3995 1297.59 10.9345C1299.85 11.905 1302.05 11.1974 1303.71 8.93291C1304.49 9.17553 1305.26 9.41815 1306.01 9.64055C1306.11 9.43837 1306.23 9.21597 1306.4 8.87226C1306.61 9.45859 1306.79 9.94383 1306.92 10.328C1308.74 11.076 1309.36 9.05423 1310.84 8.75095C1312.56 10.2269 1314.71 9.41816 1316.74 9.55968C1316.95 9.55968 1317.32 9.51925 1317.37 9.37772C1317.91 8.08375 1319.02 8.71052 1319.87 8.52855C1320.99 9.96405 1321.1 9.94383 1322.16 7.96245C1323.07 9.29685 1324.21 8.9127 1325.39 8.50834C1326.39 8.16463 1327.42 7.92201 1328.65 7.5783C1329.04 7.23459 1329.62 6.72913 1330.22 6.20346C1330.45 6.66848 1330.65 7.03241 1330.9 7.53786C1331.26 6.58761 1331.53 5.83953 1331.84 5.05102C1332.21 5.75866 1332.52 6.38542 1332.94 7.19415C1333.12 6.64826 1333.21 6.34499 1333.35 5.90019C1335.07 6.4663 1336.73 6.08215 1338.35 5.51604C1338.78 5.37451 1339.28 4.82862 1339.55 4.94993C1340.83 5.53626 1341.62 3.95924 1342.78 4.22208C1344.01 3.00898 1345.6 2.92811 1347.16 2.62484C1348.67 2.34178 1350.08 1.83633 1351.26 0.603014C1352.15 -0.327024 1355.98 0.64722 1357 0.000237265C1357.93 0.525911 1359.5 2.00027 1360 1.50027C1360.25 2.24835 1362.67 1.67458 1363 2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="Z2jpclL" prefix="r53" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"center"],"backgroundColor":[0,"poppy"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0,"Zusammenfassung"],"eyebrowTag":[0],"headline":[0,"Bulk-SMS-Marketing-Strategien 2025"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Wenn es darum geht, dich von der Masse abzuheben und direkt mit deinen Kund*innen in Kontakt zu treten, bieten nur wenige Marketing-Kanäle eine ähnliche Reichweite und Geschwindigkeit wie SMS.</p><p>Das können dir die 72 % der Kund*innen bestätigen, die laut dem <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report\">SMS-Verbrauchertrendbericht</a> von Klaviyo in Zusammenarbeit mit <a href=\"https://getrecharge.com/\">Recharge</a> nach dem Erhalt einer Textnachricht einen Kauf bei der Marke getätigt haben.</p><p>Aber im Jahr 2025 muss das SMS-Marketing mehr sein als eine Universalmethode. Mit Personalisierung, Segmentierung und durchgängigen Integrationen mit anderen Kanälen kannst du jede Nachricht in eine Gelegenheit für Kundenengagement und Conversion verwandeln.</p><p>Die gleichen Textnachrichten für alle sind passé. Strategische Bulk-SMS hingegen sind der Schlüssel zu besseren Ergebnissen.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Zusammenfassung</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Bulk-SMS-Marketing-Strategien 2025</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Wenn es darum geht, dich von der Masse abzuheben und direkt mit deinen Kund*innen in Kontakt zu treten, bieten nur wenige Marketing-Kanäle eine ähnliche Reichweite und Geschwindigkeit wie SMS.</p><p>Das können dir die 72 % der Kund*innen bestätigen, die laut dem <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">SMS-Verbrauchertrendbericht</a> von Klaviyo in Zusammenarbeit mit <a href="https://getrecharge.com/">Recharge</a> nach dem Erhalt einer Textnachricht einen Kauf bei der Marke getätigt haben.</p><p>Aber im Jahr 2025 muss das SMS-Marketing mehr sein als eine Universalmethode. Mit Personalisierung, Segmentierung und durchgängigen Integrationen mit anderen Kanälen kannst du jede Nachricht in eine Gelegenheit für Kundenengagement und Conversion verwandeln.</p><p>Die gleichen Textnachrichten für alle sind passé. Strategische Bulk-SMS hingegen sind der Schlüssel zu besseren Ergebnissen.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 27.8974 3.40012 27.5739C3.82513 27.8974 4.2115 28.1804 4.65584 28.5444C4.97782 26.8865 5.66687 25.9497 6.72297 25.734L6.72297 24.7636C7.12867 25.2084 7.37981 25.4914 7.65027 25.7947C7.94005 25.6734 8.21052 25.5521 8.48098 25.451C8.82872 25.8351 9.15715 26.1991 9.44694 26.5428C9.91059 26.3001 10.2197 26.1586 10.4129 26.0575C10.9538 26.6439 11.3788 27.21 11.9197 27.6346C12.1129 27.7761 12.5573 27.5739 12.8277 27.5537C13.0016 28.0187 13.1561 28.4231 13.3493 28.9285C13.8709 28.1804 14.238 27.6346 14.5471 27.1897C15.4358 27.8974 16.421 27.4526 17.2131 28.0389C18.0052 28.6252 19.1064 28.7263 20.1303 29.0498C20.5167 28.3624 20.7678 27.8974 21.0962 27.2908C22.178 27.7963 23.2985 28.322 24.4577 28.8476C24.477 28.8072 24.6316 28.5646 24.8634 28.2007C25.1725 28.5646 25.4236 28.8476 25.6748 29.1105C26.3123 28.9487 26.9498 28.787 27.5873 28.6252C27.7419 28.2007 27.8771 27.7761 27.9351 27.6346L31.8954 27.6346C32.3398 27.3919 33.016 27.0482 33.441 26.8056C34.1944 27.5941 34.7739 28.2209 35.2376 28.7263C36.3001 28.2209 37.1116 27.8165 37.9616 27.4122C38.4252 28.1198 38.7729 28.6455 39.2366 29.3531C39.9128 28.8679 40.531 28.4029 41.1106 27.9783C41.3424 28.0794 41.5935 28.1602 41.9605 28.3018C42.0765 27.4324 42.1731 26.7045 42.3083 25.7543C42.6947 26.9471 42.9845 27.8367 43.255 28.6859C44.1243 28.9487 44.8584 29.1509 45.5925 29.3733C46.4619 29.0701 47.3119 28.7668 48.0653 28.4837C48.3358 27.8772 48.5676 27.3919 48.954 26.563C50.0165 30.2831 52.6825 29.2722 54.8463 29.5149C55.0588 29.2116 55.2712 28.9285 55.3678 28.787C56.5077 28.8881 56.9713 29.9597 58.1497 29.6766C58.7486 29.5351 59.618 30.546 60.3521 31.0312C61.0283 29.9799 59.6374 28.6859 60.9124 27.8367C61.1056 28.7668 61.1249 29.7979 61.5499 30.5864C61.9943 31.3952 62.825 31.941 63.5011 32.6082C63.7909 32.1837 64.0613 31.8197 64.3511 31.4154C65.2784 31.8197 66.1092 32.2039 66.9206 32.5476C67.9252 31.5906 68.8717 31.1795 69.7604 31.3143C69.0842 31.8197 68.4468 32.305 67.5967 32.952C68.7559 33.5585 69.6058 34.1651 70.6877 33.4574C71.9241 34.3268 73.6821 34.2055 74.5901 35.7016C74.6481 35.7825 74.8605 35.7825 75.1117 35.8432C75.1696 35.3781 75.2276 34.9536 75.2856 34.3875C77.7777 35.0951 80.2312 33.417 82.7041 34.4077C83.0904 35.1962 83.4381 35.8836 83.8438 36.6923C84.4814 36.4901 85.0223 36.3082 85.37 36.2071C86.4519 37.2787 87.4564 38.3098 88.1519 38.9972C90.0645 38.9972 91.61 39.1387 93.1555 39.0174C94.9328 38.8759 96.2272 39.7655 97.5216 41.0393C98.7773 40.6955 100.014 40.3518 101.405 39.9677C101.733 40.1699 102.274 40.4934 103.182 41.0393C102.95 40.0081 102.815 39.4218 102.641 38.6535C104.283 39.0579 105.79 39.442 107.509 39.8666C107.78 39.6846 108.263 39.3611 108.765 39.0174C108.785 39.1185 108.823 39.2398 108.843 39.3409C110.021 39.2398 111.219 39.159 112.185 39.0781C113.228 39.2196 114.252 39.0781 114.947 39.5027C116.493 40.4529 117.71 39.907 118.656 39.1185C119.758 39.3005 120.646 39.3207 121.458 39.6038C122.829 40.1092 124.085 40.0486 125.302 39.1792C125.457 39.0579 125.824 38.9366 125.862 39.0174C126.848 40.2305 127.446 38.5929 128.277 38.6535C129.108 40.6147 130.383 38.8557 131.426 39.0781C131.445 38.6535 131.484 38.2491 131.542 37.3595C132.122 38.4311 132.489 39.0781 132.914 39.8464C134.421 39.6442 135.928 39.4218 137.512 39.1994C138.922 39.7655 140.41 40.4327 141.955 40.9382C142.438 41.0999 143.076 40.736 143.597 40.8573C144.892 41.1404 146.167 41.5649 147.461 41.8884C147.828 41.9693 148.272 41.9895 148.601 41.848C150.32 41.019 151.904 41.4436 153.469 42.4343C153.856 42.0502 154.184 41.7267 154.532 41.3628C155.382 42.0097 156.232 42.6365 157.062 43.2835C157.758 43.0206 158.414 42.5758 159.052 42.5961C159.747 42.5961 160.443 43.0611 161.081 43.3037C161.525 43.142 161.931 42.9196 162.336 42.8387C163.148 42.6769 164.152 43.5665 164.732 42.2928C165.968 42.5961 166.297 41.3425 166.896 40.7764C168.345 40.9382 169.678 41.0797 171.088 41.2414C172.421 40.8169 173.889 40.3316 175.357 39.907C176.439 39.6038 177.599 39.4622 178.681 39.2601C179.685 39.0579 180.709 38.5726 181.791 38.33C182.274 38.2289 182.795 37.9863 183.181 37.6426C183.761 37.1169 184.225 36.4699 184.766 35.8432C185.558 36.0251 186.369 36.2273 187.2 36.4093C187.605 35.7017 187.953 35.0951 188.127 34.7716L194.947 34.7716C196.144 33.417 198.25 33.7809 199.661 32.6689C201.264 31.3952 203.312 31.5771 204.857 30.4854C205.881 31.4963 206.925 31.5165 207.968 31.011C209.494 30.2832 210.943 29.7777 212.72 29.9395C214.13 30.081 215.56 29.0701 217.086 29.1105C217.144 29.1105 217.221 29.0296 217.279 28.9892C219.849 26.9067 222.747 27.1089 225.838 27.4931C224.853 28.7668 225.664 29.1914 226.398 29.6766C226.92 29.3936 227.364 29.0296 227.866 28.9083C229.373 28.504 230.86 28.1198 231.981 26.8865C233.198 27.1494 233.681 25.6734 235.072 25.7543C237.487 25.916 239.94 25.4308 242.49 25.1882C244.074 26.7652 245.929 27.1494 247.977 26.2598C248.17 25.5925 248.344 24.9253 248.556 24.1571C250.044 25.0062 251.455 25.1275 252.942 24.6827C253.039 24.6625 253.174 24.8243 253.328 24.9456C253.135 25.4915 252.923 26.0374 252.73 26.6035C254.063 27.2302 255.124 26.8461 255.993 26.1991C256.534 26.4619 256.94 26.6439 257.23 26.7854C258.583 26.1789 259.781 25.6532 260.747 25.2084C262.775 27.1696 264.785 28.4029 267.412 28.1198C267.856 28.0794 268.417 27.9985 268.726 28.2209C270.097 29.2318 271.43 28.5646 272.666 28.2816C273.033 28.6859 273.324 29.0297 273.594 29.3329C275.622 27.7761 277.921 28.2411 279.988 27.675C280.066 28.0187 280.104 28.1603 280.123 28.322C280.123 28.5444 280.123 28.7668 280.123 29.0094C281.997 28.8477 283.582 28.1198 284.992 26.7652C284.818 26.1587 284.664 25.5926 284.509 25.0062C284.722 24.9254 284.954 24.8445 285.282 24.7232C285.417 25.633 285.533 26.4822 285.649 27.3313C287.407 28.8881 289.262 29.3734 291.425 28.3422C291.29 27.2909 291.193 26.3609 291.077 25.4308C291.618 25.8958 291.792 26.4215 292.024 26.927C292.256 27.392 292.546 27.8368 292.893 28.4029C293.357 27.9379 293.686 27.6144 294.072 27.2505C294.787 27.2505 295.54 27.2707 296.293 27.2505C297.317 27.21 297.259 26.0778 297.684 25.3297C298.67 26.0576 299.5 26.6843 300.35 27.3111C300.891 26.2598 299.287 25.7139 300.195 24.7636C300.698 25.4106 301.161 26.0171 301.625 26.6035C303.48 25.7947 305.857 26.6641 306.977 24.2784C307.325 24.6221 307.557 24.8445 307.692 24.986C307.614 25.5521 307.537 26.0171 307.479 26.5024C308.465 25.8958 309.74 26.3406 310.339 25.2286C310.377 25.168 310.474 25.1478 310.532 25.1275C311.671 25.3095 312.888 25.4915 313.912 25.1478C315.071 24.7636 316.173 25.8352 317.254 25.0467C317.312 23.8538 318.317 21.185 319.321 19.8708C319.012 21.65 318.761 23.1664 318.49 24.6827C318.645 24.7434 318.819 24.7838 318.973 24.8445C319.321 24.0762 319.669 23.2877 320.036 22.4992C320.364 23.3281 319.998 24.4199 321.061 24.8647C322.973 24.3997 324.943 23.9953 325.504 21.4276C325.697 21.7511 325.832 21.9533 325.91 22.0746C327.3 20.8008 328.691 19.5271 329.986 18.3342C332.111 18.8397 333.907 20.0528 336.245 19.4058C336.496 18.7386 336.805 17.9501 337.133 17.1009C337.597 17.5053 338.099 17.9501 338.563 18.3544C338.872 18.1927 339.085 18.0107 339.297 17.9905C340.94 17.9299 342.601 17.7883 344.243 17.9096C345.422 17.9905 346.156 17.4244 346.89 16.6561C347.334 18.2938 348.358 19.1834 350 19.3047C350.598 19.3451 351.12 19.4462 351.564 20.0326C352.298 21.0233 353.593 21.1446 354.617 21.7107C356.008 22.479 357.38 21.4478 358.81 20.8817C359.428 21.7309 360.799 21.1648 361.379 22.3172C361.688 22.1555 361.997 21.9937 362.287 21.832C362.596 22.2566 362.866 22.6407 363.079 22.944C364.798 22.3172 366.247 21.7915 367.793 21.2457C368.353 21.4478 369.048 21.6298 369.647 21.9533C370.323 22.3172 370.671 21.003 371.502 21.7107C371.83 21.9937 372.834 21.6096 373.395 21.2861C373.955 20.9424 374.341 20.2954 374.766 19.8304C375.713 20.3965 376.544 20.9222 377.356 21.4074C378.921 20.8615 380.369 20.3561 381.876 19.8304C381.973 19.9517 382.147 20.1741 382.456 20.5987C382.63 19.8506 382.765 19.2441 382.977 18.3342C383.228 19.3451 383.403 20.0326 383.596 20.8413C385.18 20.9626 386.705 21.0233 388.212 21.185C388.946 21.2659 389.681 21.4276 390.395 21.6096C391.342 21.8522 392.289 22.297 393.235 22.3374C393.989 22.3779 394.743 23.3888 395.515 22.4183C396.134 23.409 397.061 22.8833 397.872 23.0451C398.8 23.227 399.669 23.8336 400.461 24.1975C400.925 23.7729 401.311 23.4292 401.678 23.1057C402.586 23.874 403.359 24.521 404.228 25.2489C405.155 25.1073 406.14 24.986 407.106 24.8243C408.033 24.6625 408.961 24.4401 409.888 24.238C409.946 24.7232 409.966 25.0265 410.004 25.3095C410.526 25.2489 410.951 25.2084 411.356 25.168C411.743 25.7948 412.053 26.3002 412.478 26.9674C412.652 26.3407 412.748 25.9969 412.903 25.4106C413.192 25.9161 413.366 26.2396 413.578 26.6035C413.984 26.4215 414.371 26.1183 414.796 26.0778C416.65 25.9767 418.408 26.9472 420.321 26.6439C420.688 26.5833 421.113 27.1089 421.538 27.2303C422.291 27.4527 423.064 27.6548 423.353 26.462C423.411 26.1991 424.01 26.0778 424.339 25.9161C424.435 25.4511 424.532 24.986 424.686 24.1773C424.899 24.9456 424.996 25.3297 425.112 25.7341C425.517 25.7139 425.884 25.6937 426.213 25.6735C426.445 24.238 426.637 22.944 426.85 21.6298L427.121 21.6702C427.217 22.3779 427.333 23.0855 427.391 23.4899C428.492 25.0871 429.768 23.3079 430.811 24.1571C431.178 23.5505 431.526 22.9642 431.951 22.2768C432.241 22.7216 432.453 23.0249 432.666 23.3281C433.767 23.6719 434.52 23.0451 435.081 22.1555C435.892 22.762 436.568 23.2473 437.147 23.6719C438.075 23.126 438.983 22.6003 439.987 22.014C440.103 21.5692 440.258 21.0435 440.354 20.6593C442.769 21.2457 444.295 19.9315 445.84 17.9097C445.647 19.143 445.512 20.073 445.396 20.8615C445.957 21.5489 446.401 22.1353 446.768 22.5801C447.502 22.6407 448.121 22.7014 448.874 22.762C449.126 22.2566 449.435 21.6096 449.744 20.9828C451.695 21.5894 453.626 20.9828 454.843 19.6484C455.79 18.5971 456.872 18.1523 457.838 17.4649C459.055 18.031 459.789 18.1118 461.953 17.9501C462.3 17.9299 462.725 18.0108 463.015 18.1927C464.29 19.0419 465.469 18.6577 466.473 18.1118C467.381 18.3545 468.135 18.5364 468.85 18.7184C468.85 18.9812 468.889 19.2036 468.889 19.3654L471.516 19.3654C471.941 20.4167 472.694 21.1244 473.853 21.2255C474.046 20.9828 474.201 20.7604 474.22 20.7402C474.703 21.5085 475.186 22.2566 475.553 22.8429C476.944 22.9238 477.099 22.014 477.388 21.0839C478.161 22.1959 478.973 22.2768 479.939 21.7309C480.054 20.9424 480.151 20.1943 480.325 19.0014C481.484 21.1446 482.469 22.8834 484.15 23.8943C486.719 23.4899 487.782 23.5506 488.652 24.2178C488.825 23.6921 488.98 23.2068 489.231 22.4992C490.043 22.5599 490.893 22.4588 491.627 22.7216C494.66 23.7527 497.673 24.3795 500.725 23.0451C502.039 24.6019 503.779 25.1478 505.672 24.6221C507.256 24.1571 508.839 23.8336 510.288 24.8647C511.37 23.8538 511.505 22.6407 511.351 21.4074L512.818 21.4074C512.972 22.1959 513.108 22.8834 513.243 23.5506C513.881 23.9954 514.461 24.3997 514.886 24.6828L520.411 24.6828C521.474 26.4215 522.575 26.6439 526.265 25.5117C526.458 25.7746 526.806 26.28 527.327 27.0079C528.216 26.8866 529.394 26.745 530.611 26.5833C531.828 27.8368 532.467 27.7964 534.979 26.28C535.23 26.745 535.481 27.2101 535.751 27.7155C536.814 26.5429 537.065 29.0095 538.147 27.9379C538.205 27.5942 538.282 27.0888 538.398 26.28C539.248 26.6035 539.905 26.8866 540.581 27.1292C540.774 27.2101 541.006 27.1898 541.315 27.2101C541.528 26.5429 541.721 25.9161 542.03 24.9254C542.629 26.0576 543.073 26.8664 543.518 27.6953C543.556 27.6953 543.633 27.7357 543.711 27.756C545.179 28.1199 546.666 28.4636 548.115 28.8882C549.583 29.3128 551.09 28.3221 552.519 29.1308C552.674 29.2117 553.022 29.1712 553.138 29.0297C553.582 28.504 553.968 28.7466 554.528 28.8477C555.823 29.0499 557.349 29.3532 558.45 28.8477C559.32 28.4434 560.092 28.3019 560.961 28.221C561.676 28.1603 562.391 28.0592 563.203 27.9581C563.376 28.1401 563.627 28.4232 563.917 28.7467C564.999 28.5445 566.023 28.4636 566.718 29.6969C566.873 29.98 567.511 29.9597 567.917 30.0811C568.091 29.5554 568.207 29.1915 568.265 29.0095C570.989 30.2832 574.003 29.6969 576.63 30.5259C578.079 30.0204 579.45 29.5554 580.744 29.1106C581.614 29.2723 582.483 29.333 583.275 29.5958C584.744 30.0811 585.651 29.5149 586.25 28.1401C586.289 28.039 586.444 27.9986 586.598 27.9177C586.714 28.504 586.811 29.0297 586.927 29.6565C588.472 30.3641 590.365 30.4248 591.215 32.0422C593.012 32.5679 594.036 31.3144 595.253 30.3843C595.948 30.9909 596.566 31.5368 597.145 32.022C597.976 31.1931 598.73 30.4248 599.483 29.6565C599.812 30.0811 600.062 30.3843 600.371 30.7685C600.874 30.3237 601.299 29.9598 601.589 29.7171C602.265 30.0204 602.864 30.3641 603.482 30.5865C604.352 30.8898 605.376 30.9302 606.111 31.4357C607.192 32.1635 608.409 31.2537 609.395 32.0018C610.979 31.0111 612.273 32.0625 613.587 32.7297C614.765 32.204 615.827 31.739 617.141 32.3051C618.416 32.851 620.058 31.739 621.276 33.0936C621.276 33.0936 621.41 33.0127 621.468 32.9925C622.859 32.6286 624.173 32.9318 625.468 33.3564C625.835 32.9521 626.202 32.5477 626.433 32.3051C627.824 33.1542 629.1 33.9427 630.471 34.7717C630.78 34.1651 630.993 33.7406 631.302 33.1745C631.843 34.3876 632.268 34.8526 633.156 35.0345C635.803 35.5804 638.256 34.6706 640.767 34.2258C640.922 34.4684 641.059 34.711 641.136 34.8526C642.122 34.4886 642.952 34.1854 643.782 33.8821C644.053 34.3269 644.208 34.61 644.362 34.9132C644.691 34.8121 645.038 34.7313 645.347 34.6302C645.521 34.9132 645.676 35.1761 645.734 35.2974C647.183 34.9537 648.554 34.7313 649.849 34.3067C651.046 33.9023 652.167 33.7001 653.442 34.0236C654.485 34.2865 655.644 34.4684 656.706 33.5182C656.842 34.1854 656.939 34.6908 657.074 35.3176C657.499 35.1558 657.866 35.1356 658.02 34.9334C659.025 33.7204 660.203 33.6193 661.575 34.1449C662.502 34.4886 663.506 34.5897 664.434 34.7919C664.665 34.428 664.82 34.1854 664.955 33.9832C666.887 34.1247 667.486 36.652 669.534 36.9148C669.418 36.3083 669.341 35.9444 669.206 35.2772C669.882 35.8231 670.287 36.1668 670.693 36.4903C671.62 36.2476 672.489 36.005 673.32 35.7826C673.996 36.2072 674.595 36.5711 675.29 37.0159C676.508 36.7531 677.763 36.4498 679.251 36.1263C680.217 36.7733 681.415 36.9351 682.632 36.0455C682.864 35.8837 683.212 35.8635 683.501 35.7624C683.385 36.1263 683.27 36.47 683.096 36.9755C683.907 37.1777 684.488 38.1886 685.338 37.1777C686.98 36.5307 688.602 35.54 690.341 37.0159C690.534 37.1777 690.979 37.2181 691.23 37.0968C692.524 36.5307 693.78 36.8542 695.074 37.1372C695.634 37.2586 696.349 37.1777 696.87 36.9351C698.029 36.3892 699.149 36.005 700.347 36.6318C700.482 36.0859 700.56 35.7624 700.656 35.3985C702.356 36.3083 702.356 36.2881 703.998 36.1061C706.181 35.8837 708.365 35.4389 710.586 36.1466C711.185 36.3285 711.938 35.9848 712.614 35.8635C713.87 35.6411 715.127 35.4187 716.692 35.1356C717.117 34.8122 717.832 34.2663 718.566 33.7001C718.759 34.3673 718.913 34.893 719.029 35.257C721.096 36.6318 723.279 36.0252 725.192 36.4296C726.255 35.54 726.892 34.3876 728.283 33.781C728.012 34.7313 727.839 35.3783 727.665 36.005C728.721 36.5711 729.719 36.4363 730.659 35.6007C731.374 36.1466 732.05 36.7935 732.823 37.2383C733.808 37.8247 734.851 38.0269 735.759 36.9755C735.952 36.7733 736.261 36.4903 736.474 36.5307C738.077 36.7935 739.449 36.005 740.975 35.3783C741.883 36.2679 742.752 37.1372 743.66 38.0066C744.626 38.0471 745.63 38.1077 746.847 38.1482C747.079 37.3192 749.61 37.5618 748.451 35.2974C747.736 35.3783 747.08 35.4389 746.326 35.5198C746.944 34.1854 748.895 35.4389 749.03 33.5991C750.325 35.4591 751.601 37.0766 753.861 37.1373C753.784 37.6225 753.746 37.9864 753.63 38.7547C754.692 38.0471 755.426 37.5821 756.18 37.0968C757.32 37.7034 757.957 39.341 759.715 38.9165C760.082 38.2695 760.507 37.5416 760.854 36.9351C761.646 37.1575 762.4 37.6629 762.922 37.4607C764.525 36.8946 765.607 37.764 766.438 38.8154C767.191 39.7656 767.828 39.705 768.562 39.0984C769.084 38.6536 769.471 38.0066 769.954 37.4001C770.243 37.8247 770.591 38.3301 770.997 38.9569C771.75 38.4514 772.445 37.9662 773.025 37.5618C775.015 39.058 777.101 39.1591 779.091 38.4919C781.95 41.282 784.927 40.2913 787.863 39.3815C787.979 39.8465 788.114 40.3317 788.308 40.9787C788.849 40.7361 789.235 40.5541 789.679 40.352C790.181 40.635 790.722 40.9585 791.224 41.2416C792.769 40.7159 794.528 40.635 795.397 38.6738C796.015 40.6552 797.638 40.0285 798.546 40.7361C800.497 39.5837 799.492 37.5618 800.168 35.7422C800.922 37.5416 799.743 39.2602 800.748 40.6552C801.598 40.0082 802.66 39.5634 803.143 38.7547C803.645 37.946 803.588 36.7531 803.839 35.4389C804.013 36.7733 804.148 37.764 804.302 38.8154C807.046 39.1793 809.074 37.4001 811.779 37.1373C812.204 37.3394 812.976 37.6832 813.787 38.0673C814.522 37.5618 815.217 37.0968 815.932 36.6116C816.029 35.7422 816.126 34.9739 816.222 34.1854C816.299 34.1854 816.376 34.1854 816.473 34.1854C816.531 34.8728 816.608 35.5602 816.666 36.0859C817.497 36.6318 818.192 37.0968 818.927 37.5821C819.777 37.2384 820.839 37.117 821.418 36.4903C822.577 35.2772 824.009 34.9739 825.457 34.5493C825.419 34.3269 825.38 34.1247 825.303 33.7204C826.559 33.498 827.795 33.2554 829.07 33.0127C828.935 32.8914 828.76 32.7095 828.567 32.5275C828.702 32.4669 828.838 32.3051 828.954 32.3455C830.248 32.7499 831.523 33.2149 832.933 32.9319C833.243 32.8712 833.648 33.1947 833.977 33.3969C834.614 33.8013 835.232 34.2663 835.947 34.7515C836.527 34.3472 837.087 33.963 837.744 33.5182C838.381 35.1154 839.424 34.8728 840.526 34.1652C841.009 35.3985 841.916 34.8122 842.689 34.9335C843.269 34.1045 843.79 33.3565 844.466 32.4264C845.49 33.3565 846.475 34.2663 847.595 35.2772C848.465 34.7111 849.296 34.1652 850.146 33.6193C850.996 34.3067 851.672 33.8215 852.329 33.1947C853.16 32.4264 853.758 32.9117 854.299 33.8013C855.98 32.8308 857.564 31.9007 859.148 30.9707C859.225 31.2538 859.322 31.6177 859.457 32.1636C860.114 31.557 860.637 31.092 861.12 30.6472C863.11 31.0314 864.057 29.5959 865.003 28.4839C865.699 28.7265 866.317 28.9489 866.993 29.1915C867.765 28.0795 868.461 27.0484 868.963 26.3003C871.166 25.7544 873.406 26.6642 874.778 24.4807C875.183 24.7435 875.628 25.0266 876.072 25.3096C877.231 24.9659 878.12 23.5911 879.298 24.6424C879.994 25.4511 880.67 26.2396 881.385 27.0888C882.814 26.5227 884.031 26.0577 885.325 25.5522C886.137 25.7948 887.006 26.0375 888.011 26.3205C888.243 25.4511 888.436 24.7233 888.648 23.9348C888.88 24.6828 889.073 25.35 889.267 26.0375C889.692 26.0981 889.981 26.0981 890.271 26.179C891.179 26.4216 892.125 25.4714 892.994 26.3205C893.69 25.8757 894.405 25.4309 895.081 24.9659C895.603 24.602 896.105 24.1976 896.646 23.8135C896.994 24.2178 897.247 24.5211 897.633 24.9457C898.406 24.7435 899.256 24.5211 900.086 24.2987C900.221 24.6222 900.357 24.9659 900.55 25.4511C902.656 23.9954 904.568 24.5413 906.345 25.7544C906.693 25.4309 906.944 25.1883 907.349 24.8244L907.349 26.5429C908.335 26.1386 909.204 25.7746 910.073 25.4309C910.247 25.7746 910.383 26.0375 910.518 26.3205C911.155 26.1183 911.735 25.9768 912.295 25.7544C913.783 25.1681 915.444 24.8244 916.719 23.8943C917.801 23.0856 918.593 23.025 919.636 23.6315C920.93 24.3594 922.012 24.0965 922.862 22.843C922.997 22.661 923.19 22.5195 923.345 22.378C925.509 23.955 925.875 23.9752 927.189 22.6206C927.324 22.9845 927.441 23.3484 927.441 23.3687C930.145 24.5009 932.812 23.7933 935.44 24.3189C935.633 23.6315 935.807 22.9845 935.961 22.3982C937.236 22.7217 938.472 23.49 939.458 23.2271C941.718 22.6004 944.114 22.0545 945.833 20.1135C945.891 20.0529 946.084 20.1338 946.296 20.154C946.296 20.5381 946.258 20.9223 946.238 21.5895C948.209 20.4572 947.649 22.7621 948.383 23.3485C949.6 22.7823 949.174 21.6299 949.387 20.8616C949.773 20.6594 950.044 20.5381 950.276 20.4168L950.276 18.5163C950.856 18.7387 951.281 18.9004 951.725 19.0824C952.021 20.0259 952.575 20.8414 953.386 21.5288L953.386 19.6081C953.946 19.9922 954.565 20.1944 954.874 20.6392C955.898 22.0949 955.975 22.3375 957.269 21.6299C958.583 20.9223 960.245 21.6299 961.326 20.3157C962.911 20.7605 963.934 19.972 964.629 18.4759C964.822 18.8196 964.88 19.1228 965.054 19.2037C965.228 19.2846 965.499 19.1633 965.769 19.1431C965.692 19.8103 965.653 20.3359 965.595 20.7403C967.199 21.9332 967.874 19.0015 969.4 20.0124C969.227 20.5381 969.072 20.9627 968.918 21.4277C969.246 21.6299 969.497 21.8523 969.768 21.9332C970.792 22.196 971.778 22.9441 972.88 22.3375C973.846 21.8321 974.811 22.3375 975.758 22.2769C976.589 22.2365 977.419 22.1354 978.25 22.0949C979.235 22.0343 980.221 21.9736 981.187 21.913C981.322 21.6501 981.476 21.4075 981.592 21.1649C983.64 21.8321 985.61 22.5802 987.658 21.6097C988.875 21.0436 990.034 20.4775 991.405 20.2551C993.279 19.972 995.095 19.3857 996.989 19.9518C998.592 20.4168 1000.39 20.0529 1001.78 21.3873C1002.07 21.6501 1002.76 21.8321 1003.04 21.6703C1004.16 20.9425 1005.06 21.7714 1006.13 21.9332C1006.45 21.7108 1006.82 21.4479 1007.27 21.1447C1007.73 21.3671 1008.21 21.6097 1008.7 21.8321C1010.11 20.9021 1011.67 21.2053 1013.08 21.6097C1014.34 21.9736 1015.46 21.9534 1016.48 21.4075C1017.74 22.2567 1018.9 22.7419 1020.27 22.7217C1022.08 22.7217 1023.92 22.7419 1025.73 22.8632C1026.16 22.8834 1026.54 23.3282 1027.22 23.7528C1027.47 23.3889 1027.82 22.8834 1028.01 22.5802C1030.14 23.1463 1031.05 21.1042 1032.57 20.7605C1032.75 21.0032 1032.9 21.2256 1032.98 21.3469C1034.08 21.1851 1035.1 21.0234 1036.05 20.8616C1036.32 21.3266 1036.5 21.6299 1036.77 22.1152C1037.15 21.4075 1037.4 20.9425 1037.64 20.5179C1038.76 20.0529 1039.82 19.6283 1041.04 19.1229C1041.58 19.8709 1042.12 20.5988 1042.72 21.4075C1043.01 20.9021 1043.24 20.4977 1043.49 20.0327C1043.66 20.4775 1043.82 20.9021 1043.97 21.2862C1045.83 20.9627 1047.6 20.4573 1049.42 21.0436C1051.52 21.731 1053.65 21.549 1055.83 21.3873C1057.75 21.2256 1059.7 21.549 1061.82 21.6906C1062.4 21.3266 1063.18 20.8212 1063.89 20.3764C1065.05 20.619 1066.04 21.3671 1067.12 20.5584C1067.33 20.4168 1067.76 20.4168 1068.01 20.5381C1069.46 21.2458 1070.85 20.7403 1072.29 20.5381C1073.32 20.3966 1074.42 20.6797 1075.48 20.7808C1076.39 20.8616 1077.34 21.1447 1078.21 21.0234C1080.16 20.7403 1082.09 20.2349 1084.04 19.8305C1084.39 19.3655 1084.74 18.9005 1085.18 18.3141C1085.3 18.8802 1085.37 19.224 1085.41 19.4464C1086.98 20.0327 1087.07 18.0513 1088.39 17.8491C1089.53 17.6874 1090.57 16.6765 1091.65 16.0295C1091.75 16.1306 1091.83 16.2519 1091.92 16.353C1091.25 17.1213 1090.57 17.8896 1089.86 18.6983C1090.94 18.9813 1092.15 18.5568 1093.51 17.4245C1095.15 17.8087 1096.92 17.9704 1098.57 19.0016C1099.53 19.6081 1100.77 19.7901 1101.89 20.0529C1102.16 20.1136 1102.53 19.7496 1102.88 19.5677C1102.43 18.86 1102.08 18.2939 1101.72 17.7278C1101.79 17.6469 1101.87 17.5661 1101.97 17.4852C1102.8 18.213 1103.63 18.9207 1104.52 19.7092C1104.77 19.224 1104.9 18.9409 1105.06 18.6578C1111.38 21.1649 1111.28 20.5786 1117.19 18.7994C1119.05 19.9518 1122.43 19.9518 1124.72 18.9611C1126.15 19.3251 1127.31 19.6283 1128.61 19.972C1128.72 20.1742 1128.94 20.5786 1129.15 20.9829C1131.39 21.4075 1133.57 20.983 1135.78 21.9332C1137.73 22.7824 1140.3 21.6097 1142.19 23.4091C1144.16 22.9037 1146.05 21.7917 1148.2 22.56C1148.33 22.6004 1148.51 22.56 1148.66 22.5195C1150.48 21.9736 1152.31 21.4278 1154.13 20.9021C1154.34 20.8414 1154.57 20.8616 1154.88 20.8212C1155.1 21.2256 1155.29 21.6299 1155.5 22.0747C1158.32 22.0747 1161.14 21.9736 1163.96 22.1152C1165.43 22.1758 1166.51 21.7917 1167.32 20.5179C1167.44 20.3562 1167.61 20.2349 1167.83 20.0327C1167.94 20.6797 1168.02 21.2256 1168.08 21.5693C1168.85 21.8726 1169.7 22.5195 1170.01 22.2971C1171.05 21.5491 1171.92 22.2365 1172.73 22.2971C1173.6 21.8726 1174.34 21.5086 1175.15 21.1245C1175.73 22.0141 1176.19 22.7217 1176.62 23.3687C1178.9 23.6922 1179.05 21.4278 1180.32 20.154C1180.29 20.8819 1180.25 21.3065 1180.25 21.5086C1180.98 21.8726 1181.6 22.1556 1182.26 22.4791C1182.49 22.3174 1182.89 21.9332 1183.38 21.7715C1183.9 21.6097 1184.48 21.6704 1185.13 21.6502C1185.42 22.7217 1186.1 23.6113 1187.28 23.955C1188.15 23.7124 1189.02 23.4496 1189.89 23.207C1190.12 23.5911 1190.27 23.8539 1190.49 24.1977C1191.65 24.0561 1192.86 23.9146 1194.19 23.7529C1195.82 24.5009 1197.56 25.2894 1199.49 24.5818C1199.7 24.9255 1199.84 25.3501 1200.03 25.4108C1201.42 25.7545 1202.83 25.896 1204.22 26.361C1205.26 26.7047 1206.62 26.7249 1207.6 26.3206C1208.78 25.8353 1209.77 26.1993 1210.85 26.3004C1211.04 26.3004 1211.31 26.1993 1211.45 26.0577C1212.74 24.8042 1213.59 25.8556 1214.44 26.8867C1215.02 26.1588 1215.51 25.5523 1216.05 24.8851C1216.39 24.9862 1216.84 25.0873 1217.26 25.1884C1217.44 24.9053 1217.59 24.6425 1217.75 24.4201C1218.61 25.5927 1220.16 25.0064 1221.03 26.0577C1222.13 25.431 1223.14 24.8649 1224.12 24.2988C1225.05 25.2288 1226.13 25.2086 1226.92 24.2988C1227.75 23.3687 1228.43 24.137 1229.26 24.1774C1229.63 23.025 1230.36 22.1758 1231.73 21.6906C1231.56 22.5196 1231.42 23.1868 1231.33 23.672C1233.38 24.319 1235.13 23.3687 1237.01 23.3283C1238.92 23.2676 1240.81 23.0452 1242.73 22.9037C1242.67 23.2272 1242.61 23.5507 1242.51 24.0561C1244.02 23.6922 1245 22.6813 1245.97 22.0141C1246.16 21.2256 1246.3 20.619 1246.47 19.871C1247.23 20.518 1247.83 21.0436 1248.4 21.5693C1250.05 21.1245 1250.95 19.8507 1251.75 18.3142C1252.35 18.6174 1252.87 18.8803 1253.43 19.1431C1254.24 18.5366 1255.03 18.0109 1255.75 17.4043C1256.73 16.535 1257.68 16.6563 1258.68 17.4043C1259.13 16.818 1259.57 16.2115 1260.03 15.5847C1260.34 15.9891 1260.52 16.2317 1260.69 16.4339C1261.66 16.0699 1262.6 15.7262 1263.28 15.4634C1263.9 16.2923 1264.34 16.8989 1264.69 17.3841C1265.94 17.3235 1267.03 17.2628 1268.13 17.2022C1268.61 16.6765 1269.08 16.1508 1269.25 15.9486C1270.56 15.5645 1271.51 15.3017 1272.38 15.059C1272.78 14.2099 1273.11 13.5224 1273.44 12.8552C1274.48 13.5831 1274.83 15.3219 1276.63 15.0793C1277.44 13.6438 1278.27 12.188 1279.08 10.7526C1279.27 11.7635 1278.99 12.5722 1278.93 13.4214C1278.87 14.1492 1280.07 15.1803 1280.68 15.2006C1281.28 14.9984 1281.79 14.8366 1282.25 14.6749C1282.52 15.0995 1282.72 15.423 1282.97 15.8475C1284.73 14.5536 1286.58 13.6033 1287.41 11.4602C1287.53 11.6624 1287.66 11.8443 1287.82 12.1072C1287.99 11.8646 1288.14 11.6422 1288.16 11.6017C1288.98 12.0263 1289.75 12.4307 1290.73 12.9563C1291.33 11.9859 1291.85 11.1165 1292.39 10.2875C1292.82 9.62033 1293.3 9.01379 1294.48 9.25641C1293.96 9.88317 1293.53 10.328 1293.23 10.8334C1292.88 11.3793 1292.63 11.9859 1292.09 13.0372C1293.15 12.3094 1293.71 11.9252 1294.27 11.5411C1294.79 11.8646 1295.23 12.1274 1295.68 12.4104C1296.35 11.8848 1296.97 11.3995 1297.59 10.9345C1299.85 11.905 1302.05 11.1974 1303.71 8.93291C1304.49 9.17553 1305.26 9.41815 1306.01 9.64055C1306.11 9.43837 1306.23 9.21597 1306.4 8.87226C1306.61 9.45859 1306.79 9.94383 1306.92 10.328C1308.74 11.076 1309.36 9.05423 1310.84 8.75095C1312.56 10.2269 1314.71 9.41816 1316.74 9.55968C1316.95 9.55968 1317.32 9.51925 1317.37 9.37772C1317.91 8.08375 1319.02 8.71052 1319.87 8.52855C1320.99 9.96405 1321.1 9.94383 1322.16 7.96245C1323.07 9.29685 1324.21 8.9127 1325.39 8.50834C1326.39 8.16463 1327.42 7.92201 1328.65 7.5783C1329.04 7.23459 1329.62 6.72913 1330.22 6.20346C1330.45 6.66848 1330.65 7.03241 1330.9 7.53786C1331.26 6.58761 1331.53 5.83953 1331.84 5.05102C1332.21 5.75866 1332.52 6.38542 1332.94 7.19415C1333.12 6.64826 1333.21 6.34499 1333.35 5.90019C1335.07 6.4663 1336.73 6.08215 1338.35 5.51604C1338.78 5.37451 1339.28 4.82862 1339.55 4.94993C1340.83 5.53626 1341.62 3.95924 1342.78 4.22208C1344.01 3.00898 1345.6 2.92811 1347.16 2.62484C1348.67 2.34178 1350.08 1.83633 1351.26 0.603014C1352.15 -0.327024 1355.98 0.64722 1357 0.000237265C1357.93 0.525911 1359.5 2.00027 1360 1.50027C1360.25 2.24835 1362.67 1.67458 1363 2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="2e2eHQ" prefix="r55" component-url="/_astro/anchor-links.DEdZ-ewV.js" component-export="AnchorLinks" renderer-url="/_astro/client.BL0wHa6y.js" props="{"menuLabel":[0,"In diesem Leitfaden:"],"anchors":[1,[[0,{"jumpAnchorLabel":[0,"Gründe für Bulk-SMS-Marketing "],"jumpAnchorId":[0,"Warum"]}],[0,{"jumpAnchorLabel":[0,"Bulk-SMS-Marketing-Strategie"],"jumpAnchorId":[0,"Bulk"]}],[0,{"jumpAnchorLabel":[0,"SMS-Abonnentenliste erweitern"],"jumpAnchorId":[0,"Erweitern"]}],[0,{"jumpAnchorLabel":[0,"Bulk-SMS-Inhalte erstellen"],"jumpAnchorId":[0,"Erstellen"]}],[0,{"jumpAnchorLabel":[0,"Personalisierung und Segmentierung"],"jumpAnchorId":[0,"Personalisierung"]}],[0,{"jumpAnchorLabel":[0,"Automatisierung von Bulk-SMS"],"jumpAnchorId":[0,"Automatisierung"]}],[0,{"jumpAnchorLabel":[0,"Performance messen und optimieren "],"jumpAnchorId":[0,"Messen"]}],[0,{"jumpAnchorLabel":[0,"SMS und andere Marketing-Kanäle"],"jumpAnchorId":[0,"SMS"]}]]],"backgroundColor":[0,"stone"],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">In diesem Leitfaden:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#Warum" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Gründe für Bulk-SMS-Marketing </a></li><li><a href="#Bulk" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Bulk-SMS-Marketing-Strategie</a></li><li><a href="#Erweitern" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS-Abonnentenliste erweitern</a></li><li><a href="#Erstellen" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Bulk-SMS-Inhalte erstellen</a></li><li><a href="#Personalisierung" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Personalisierung und Segmentierung</a></li><li><a href="#Automatisierung" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Automatisierung von Bulk-SMS</a></li><li><a href="#Messen" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Performance messen und optimieren </a></li><li><a href="#SMS" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS und andere Marketing-Kanäle</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Gründe für Bulk-SMS-Marketing </a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Warum"></div><astro-island uid="23wdfN" prefix="r57" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Was ist unter „Bulk-SMS-Marketing“ zu verstehen und warum lohnt sich die Investition?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Weltweit gibt es mehr als <a href=\"https://www.gsma.com/solutions-and-impact/connectivity-for-good/mobile-economy/wp-content/uploads/2025/02/ME_2025_Infographic.pdf\">5,8 Milliarden Smartphone-Benutzer*innen</a>. Damit ist SMS ein Marketing-Kanal mit unübertroffener Sichtbarkeit. Und weil dafür weder eine App noch eine Internetverbindung nötig ist, erreicht deine Nachricht deine Zielgruppe überall sofort. </p><p>Marketing mit Bulk-SMS bietet Marken die Möglichkeit, zeitnahe, relevante Nachrichten an Tausende von Kund*innen auf einmal zu senden. Doch der Name täuscht: Bei dieser Form des <a href=\"https://www.klaviyo.com/de/products/sms-marketing/what-is-sms-marketing#what-are-the-main-types-of-sms-marketing-1\">SMS-Marketings</a> geht es nicht allein um Reichweite. Es geht um Relevanz.</p><p>Im Gegensatz zum herkömmlichen SMS-Marketing (das sich oft auf einmalige Nachrichten beschränkt) basiert das Marketing mit Bulk-SMS auf Personalisierung und Segmentierung anhand der Interessen, der Kaufhistorie und des Verhaltens der Kund*innen. Obwohl du mit vielen Kund*innen auf einmal kommunizierst, erweckt gutes SMS-Marketing den Eindruck einer persönlichen Nachricht, weil es nicht nur auf Skalierbarkeit, <em>sondern auch</em> auf Präzision ausgelegt ist.</p><p>Das Marketing mit Bulk-SMS ist nicht nur schnell. Es bietet auch einen hohen ROI und wandelt Kundenengagement in Umsatz um. Die Nachrichten werden in der Regel innerhalb von Sekunden zugestellt und regen tendenziell zum schnellen Handeln an. Laut den aktuellen <a href=\"https://www.klaviyo.com/de/products/sms-marketing/benchmarks\">SMS-Marketing-Benchmarks von Klaviyo</a> erreichen leistungsstarke Marken zum Beispiel durchschnittliche Klickraten von 14,89 % und die erfolgreichsten SMS Kampagnen erzielen über alle Branchen hinweg durchschnittliche Bestellraten von 0,64 %. </p><p>Und schließlich ergänzen sich <a href=\"https://www.klaviyo.com/uk/marketing-resources/email-sms-marketing-integration\">SMS und E-Mail</a> als Teil einer starken Omnichannel-Marketing-Strategie. SMS ist der ideale Kanal für kurze, zeitkritische Nachrichten, die Kund*innen direkt ansprechen und zum Handeln anregen, während sich E-Mail eher für nicht dringende Inhalte, Kunden-Nurturing und Markenaufbau eignet. Die kombinierte Nutzung beider Kanäle stärkt das Kundenengagement und steigert den ROI im Laufe der Zeit.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Was ist unter „Bulk-SMS-Marketing“ zu verstehen und warum lohnt sich die Investition?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Weltweit gibt es mehr als <a href="https://www.gsma.com/solutions-and-impact/connectivity-for-good/mobile-economy/wp-content/uploads/2025/02/ME_2025_Infographic.pdf">5,8 Milliarden Smartphone-Benutzer*innen</a>. Damit ist SMS ein Marketing-Kanal mit unübertroffener Sichtbarkeit. Und weil dafür weder eine App noch eine Internetverbindung nötig ist, erreicht deine Nachricht deine Zielgruppe überall sofort. </p><p>Marketing mit Bulk-SMS bietet Marken die Möglichkeit, zeitnahe, relevante Nachrichten an Tausende von Kund*innen auf einmal zu senden. Doch der Name täuscht: Bei dieser Form des <a href="https://www.klaviyo.com/de/products/sms-marketing/what-is-sms-marketing#what-are-the-main-types-of-sms-marketing-1">SMS-Marketings</a> geht es nicht allein um Reichweite. Es geht um Relevanz.</p><p>Im Gegensatz zum herkömmlichen SMS-Marketing (das sich oft auf einmalige Nachrichten beschränkt) basiert das Marketing mit Bulk-SMS auf Personalisierung und Segmentierung anhand der Interessen, der Kaufhistorie und des Verhaltens der Kund*innen. Obwohl du mit vielen Kund*innen auf einmal kommunizierst, erweckt gutes SMS-Marketing den Eindruck einer persönlichen Nachricht, weil es nicht nur auf Skalierbarkeit, <em>sondern auch</em> auf Präzision ausgelegt ist.</p><p>Das Marketing mit Bulk-SMS ist nicht nur schnell. Es bietet auch einen hohen ROI und wandelt Kundenengagement in Umsatz um. Die Nachrichten werden in der Regel innerhalb von Sekunden zugestellt und regen tendenziell zum schnellen Handeln an. Laut den aktuellen <a href="https://www.klaviyo.com/de/products/sms-marketing/benchmarks">SMS-Marketing-Benchmarks von Klaviyo</a> erreichen leistungsstarke Marken zum Beispiel durchschnittliche Klickraten von 14,89 % und die erfolgreichsten SMS Kampagnen erzielen über alle Branchen hinweg durchschnittliche Bestellraten von 0,64 %. </p><p>Und schließlich ergänzen sich <a href="https://www.klaviyo.com/uk/marketing-resources/email-sms-marketing-integration">SMS und E-Mail</a> als Teil einer starken Omnichannel-Marketing-Strategie. SMS ist der ideale Kanal für kurze, zeitkritische Nachrichten, die Kund*innen direkt ansprechen und zum Handeln anregen, während sich E-Mail eher für nicht dringende Inhalte, Kunden-Nurturing und Markenaufbau eignet. Die kombinierte Nutzung beider Kanäle stärkt das Kundenengagement und steigert den ROI im Laufe der Zeit.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Bulk"></div><astro-island uid="9SMxE" prefix="r59" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Dein Weg zu einer effektiven Strategie für Bulk-SMS-Marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Stell dir vor dem Versenden einer Nachricht immer die Frage nach dem Warum. Es ist wichtig, dass deine SMS-Marketing-Strategie auf klaren Kampagnenzielen fußt und deine SMS-Ziele auf deine Marketing-Strategie insgesamt abgestimmt sind.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Dein Weg zu einer effektiven Strategie für Bulk-SMS-Marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Stell dir vor dem Versenden einer Nachricht immer die Frage nach dem Warum. Es ist wichtig, dass deine SMS-Marketing-Strategie auf klaren Kampagnenzielen fußt und deine SMS-Ziele auf deine Marketing-Strategie insgesamt abgestimmt sind.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1jz68K" prefix="r60" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"1. Klare Kampagnenziele"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Beginne mit der jeweiligen Absicht hinter den unterschiedlichen Arten von SMS-Nachrichten, die du versenden möchtest. Beispiele:</p><p><strong>• Werbenachrichten: </strong>Flash-Sales, Produktaktionen und exklusive Rabatte</p><p><strong>• Transaktionsnachrichten:</strong> Bestellbestätigungen, Versand-Updates und Zustellbestätigungen</p><p><strong>• Informationsnachrichten:</strong> Erinnerungen an Events, Benachrichtigungen über Produkte, die wieder auf Lager sind, oder inhaltsbasierte Updates wie Tipps und Anleitungen</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">1. Klare Kampagnenziele</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Beginne mit der jeweiligen Absicht hinter den unterschiedlichen Arten von SMS-Nachrichten, die du versenden möchtest. Beispiele:</p><p><strong>• Werbenachrichten: </strong>Flash-Sales, Produktaktionen und exklusive Rabatte</p><p><strong>• Transaktionsnachrichten:</strong> Bestellbestätigungen, Versand-Updates und Zustellbestätigungen</p><p><strong>• Informationsnachrichten:</strong> Erinnerungen an Events, Benachrichtigungen über Produkte, die wieder auf Lager sind, oder inhaltsbasierte Updates wie Tipps und Anleitungen</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="WM9kY" prefix="r61" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"2. Einen Kalender für Bulk-SMS erstellen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Es kommt nicht nur darauf an, was du schreibst, sondern auch, wann du dich bei Kund*innen meldest. Ein Kalender für SMS-Inhalte hilft dir, Kampagnen im Voraus zu planen, Werbemüdigkeit zu vermeiden und den Versand auf deinen generellen Marketing-Plan abzustimmen.</p><p>Wie oft solltest du Textnachrichten versenden? Laut der <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe\">SMS-Studie von Klaviyo in Zusammenarbeit mit Recharge</a> erwarten Kund*innen bei Textnachrichten von Marken folgende Frequenz:</p><p><strong>• </strong>mehrmals pro Woche: 32 %</p><p><strong>• </strong>einmal pro Woche: 27 %</p><p><strong>• </strong>mehrmals im Monat: 16 %</p><p><strong>• </strong>einmal täglich: 13 %</p><p>Genauso wichtig wie die Versandhäufigkeit ist der Versandzeitpunkt. Laut der Studie ist die Wahrscheinlichkeit eines Kaufs nach dem Erhalt einer SMS zeitlich folgendermaßen gestaffelt:</p><p><strong>• </strong>abends: 45 %</p><p><strong>• </strong>nachmittags: 25 %</p><p><strong>• </strong>mittags: 13 %</p><p><strong>• </strong>morgens: 9 %</p><p><strong>• </strong>spätabends/nachts: 8 %</p><p>Lasse auch Raum für saisonale Kampagnen und erstelle entsprechende Inhalte, beispielsweise für Black Friday oder Valentinstag. In diesen Zeiten sind Kund*innen besonders kaufbereit. Trage in unserem <a href=\"https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar\">Marketing-Kampagnen-Kalender</a> die wichtigsten Daten schon vorab ein und überzeuge dich selbst davon, dass sich eine rechtzeitige Planung auszahlt. </p><p>SMS vermitteln ein Gefühl von Dringlichkeit, sollten jedoch nicht isoliert behandelt werden. Unterschiedliche Marketing-Kanäle tragen auf unterschiedliche Weise dazu bei, Kund*innen zum Kauf zu bewegen. Integriere daher deinen Kalender für Bulk-SMS mit anderen Kanälen wie Push-Benachrichtigungen und E-Mail (mehr dazu später). </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">2. Einen Kalender für Bulk-SMS erstellen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Es kommt nicht nur darauf an, was du schreibst, sondern auch, wann du dich bei Kund*innen meldest. Ein Kalender für SMS-Inhalte hilft dir, Kampagnen im Voraus zu planen, Werbemüdigkeit zu vermeiden und den Versand auf deinen generellen Marketing-Plan abzustimmen.</p><p>Wie oft solltest du Textnachrichten versenden? Laut der <a href="https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe">SMS-Studie von Klaviyo in Zusammenarbeit mit Recharge</a> erwarten Kund*innen bei Textnachrichten von Marken folgende Frequenz:</p><p><strong>• </strong>mehrmals pro Woche: 32 %</p><p><strong>• </strong>einmal pro Woche: 27 %</p><p><strong>• </strong>mehrmals im Monat: 16 %</p><p><strong>• </strong>einmal täglich: 13 %</p><p>Genauso wichtig wie die Versandhäufigkeit ist der Versandzeitpunkt. Laut der Studie ist die Wahrscheinlichkeit eines Kaufs nach dem Erhalt einer SMS zeitlich folgendermaßen gestaffelt:</p><p><strong>• </strong>abends: 45 %</p><p><strong>• </strong>nachmittags: 25 %</p><p><strong>• </strong>mittags: 13 %</p><p><strong>• </strong>morgens: 9 %</p><p><strong>• </strong>spätabends/nachts: 8 %</p><p>Lasse auch Raum für saisonale Kampagnen und erstelle entsprechende Inhalte, beispielsweise für Black Friday oder Valentinstag. In diesen Zeiten sind Kund*innen besonders kaufbereit. Trage in unserem <a href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar">Marketing-Kampagnen-Kalender</a> die wichtigsten Daten schon vorab ein und überzeuge dich selbst davon, dass sich eine rechtzeitige Planung auszahlt. </p><p>SMS vermitteln ein Gefühl von Dringlichkeit, sollten jedoch nicht isoliert behandelt werden. Unterschiedliche Marketing-Kanäle tragen auf unterschiedliche Weise dazu bei, Kund*innen zum Kauf zu bewegen. Integriere daher deinen Kalender für Bulk-SMS mit anderen Kanälen wie Push-Benachrichtigungen und E-Mail (mehr dazu später). </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="N5wpM" prefix="r62" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"3. Compliance und Best Practices beim SMS-Marketing beachten"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Die goldene Regel beim SMS-Marketing lautet: Deine Kund*innen müssen immer erst einwilligen.</p><p>Unabhängig vom Standort deiner Zielgruppe solltest du der <a href=\"https://www.klaviyo.com/de/products/sms-marketing/compliance/guide\">SMS-Compliance</a> immer Priorität einräumen. Gemäß Vorschriften wie der DSGVO in der EU, dem TCPA in den USA sowie den PECR und der DSGVO im Vereinigten Königreich musst du die ausdrückliche Einwilligung der Kund*innen einholen, bevor du ihnen auch nur eine einzige Nachricht sendest. Das heißt: keine schon vorab aktivierten Kontrollkästchen, keine implizite Einwilligung und immer eine eindeutige Möglichkeit, den Erhalt von Nachrichten zu beenden (z. B. durch das Senden des Schlüsselworts „STOPP“).</p><p>Auch das Timing ist wichtig. Wusstest du schon, dass der <a href=\"https://help.klaviyo.com/hc/de-de/articles/4408737146651\">Versand von Nachrichten zu bestimmten Uhrzeiten gesetzeswidrig</a> ist? In den USA wird durch den TCPA der Nachrichtenversand in „Ruhezeiten“ (in der Regel zwischen 21 Uhr und 8 Uhr) eingeschränkt. Auflagen für die <a href=\"https://www.klaviyo.com/uk/blog/uk-sms-regulations-and-compliance#key-sms-compliance-requirements-in-the-uk1\">SMS-Compliance im Vereinigten Königreich</a> schreiben vor, dass Marken zwischen 20 Uhr und 9 Uhr keine SMS-Marketing-Nachrichten versenden dürfen.<br/><br/>Die Vorschriften für <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-france#sms-compliance-laws-in-france0\">SMS-Marketing in Frankreich</a> verbieten den SMS-Versand an Sonntagen, an offiziellen französischen Feiertagen und zwischen 22 Uhr und 8 Uhr an allen anderen Tagen.</p><p>Das Einhalten der unterschiedlichen SMS-Auflagen für verschiedene Länder ist nicht so kompliziert wie es klingt, wenn du dafür die passende Technologie nutzt. Klaviyo unterstützt dich mit automatischen SMS-Ruhezeiten bei der Compliance. So kannst du sicher sein, dass außerhalb der gesetzlich zulässigen Zeiten keine Nachrichten versendet werden. Der <a href=\"https://help.klaviyo.com/hc/de-de/articles/21206358003355\">SMS-Zustellbarkeits-Hub</a> von Klaviyo ist deine zentrale Anlaufstelle, um die Performance und Zustellbarkeit all deiner Kampagnen zu verfolgen und deine Absenderreputation zu schützen.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">3. Compliance und Best Practices beim SMS-Marketing beachten</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Die goldene Regel beim SMS-Marketing lautet: Deine Kund*innen müssen immer erst einwilligen.</p><p>Unabhängig vom Standort deiner Zielgruppe solltest du der <a href="https://www.klaviyo.com/de/products/sms-marketing/compliance/guide">SMS-Compliance</a> immer Priorität einräumen. Gemäß Vorschriften wie der DSGVO in der EU, dem TCPA in den USA sowie den PECR und der DSGVO im Vereinigten Königreich musst du die ausdrückliche Einwilligung der Kund*innen einholen, bevor du ihnen auch nur eine einzige Nachricht sendest. Das heißt: keine schon vorab aktivierten Kontrollkästchen, keine implizite Einwilligung und immer eine eindeutige Möglichkeit, den Erhalt von Nachrichten zu beenden (z. B. durch das Senden des Schlüsselworts „STOPP“).</p><p>Auch das Timing ist wichtig. Wusstest du schon, dass der <a href="https://help.klaviyo.com/hc/de-de/articles/4408737146651">Versand von Nachrichten zu bestimmten Uhrzeiten gesetzeswidrig</a> ist? In den USA wird durch den TCPA der Nachrichtenversand in „Ruhezeiten“ (in der Regel zwischen 21 Uhr und 8 Uhr) eingeschränkt. Auflagen für die <a href="https://www.klaviyo.com/uk/blog/uk-sms-regulations-and-compliance#key-sms-compliance-requirements-in-the-uk1">SMS-Compliance im Vereinigten Königreich</a> schreiben vor, dass Marken zwischen 20 Uhr und 9 Uhr keine SMS-Marketing-Nachrichten versenden dürfen.<br/><br/>Die Vorschriften für <a href="https://www.klaviyo.com/uk/blog/sms-marketing-france#sms-compliance-laws-in-france0">SMS-Marketing in Frankreich</a> verbieten den SMS-Versand an Sonntagen, an offiziellen französischen Feiertagen und zwischen 22 Uhr und 8 Uhr an allen anderen Tagen.</p><p>Das Einhalten der unterschiedlichen SMS-Auflagen für verschiedene Länder ist nicht so kompliziert wie es klingt, wenn du dafür die passende Technologie nutzt. Klaviyo unterstützt dich mit automatischen SMS-Ruhezeiten bei der Compliance. So kannst du sicher sein, dass außerhalb der gesetzlich zulässigen Zeiten keine Nachrichten versendet werden. Der <a href="https://help.klaviyo.com/hc/de-de/articles/21206358003355">SMS-Zustellbarkeits-Hub</a> von Klaviyo ist deine zentrale Anlaufstelle, um die Performance und Zustellbarkeit all deiner Kampagnen zu verfolgen und deine Absenderreputation zu schützen.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Erweitern"></div><astro-island uid="XBM1J" prefix="r64" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Erweitern und Verwalten deiner SMS-Abonnentenliste"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Laut dem <a href=\"https://www.klaviyo.com/de/marketing-resources/future-of-consumer-marketing\">Bericht zur Zukunft des Verbraucher-Marketings</a> von Klaviyo sind exklusive Rabatte der Hauptgrund, aus dem sich Kund*innen für Textnachrichten von Marken anmelden. Dein Job endet aber nicht, wenn sich Kund*innen wie gewünscht angemeldet haben – du musst deine Liste auch bereinigen, auf das Engagement achten und sie ständig erweitern.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Erweitern und Verwalten deiner SMS-Abonnentenliste</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Laut dem <a href="https://www.klaviyo.com/de/marketing-resources/future-of-consumer-marketing">Bericht zur Zukunft des Verbraucher-Marketings</a> von Klaviyo sind exklusive Rabatte der Hauptgrund, aus dem sich Kund*innen für Textnachrichten von Marken anmelden. Dein Job endet aber nicht, wenn sich Kund*innen wie gewünscht angemeldet haben – du musst deine Liste auch bereinigen, auf das Engagement achten und sie ständig erweitern.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1R73j4" prefix="r65" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Strategien zum Erweitern deiner SMS-Liste"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Wenn du deine SMS-Liste erweitern möchtest, musst du deine Kund*innen dort erreichen, wo sie sich aufhalten – und ihnen einen guten Grund für die Einwilligung geben:</p><p><strong>• Anmeldeformulare auf der Website:</strong> Setze Pop-ups, Flyouts oder <a href=\"/de/features/web-forms\">eingebettete Anmeldeformulare</a> ein, um dir mit Incentives wie Rabatten oder Early Access die Aufmerksamkeit der Kund*innen zu sichern.</p><p><strong>• Einwilligung beim Kauf:</strong> Biete exklusive Angebote nur für SMS-Abonnent*innen an, um Käufer*innen zur Anmeldung zu bewegen.</p><p><strong>• Werbung in Social Media:</strong> Platziere ansprechende Calls-to-Action (CTAs) in Instagram Stories, TikTok oder Facebook Ads, um neue Abonnent*innen zu gewinnen.</p><p><strong>• E-Mail-Listen-Conversion:</strong> Lade deine E-Mail-Zielgruppe ein, auch <a href=\"https://help.klaviyo.com/hc/de-de/articles/8185730542235\">in den Erhalt von SMS einzuwilligen</a>, und erkläre, welche Vorteile die SMS-Anmeldung hat (z. B. Early Access oder exklusive Angebote).</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Strategien zum Erweitern deiner SMS-Liste</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Wenn du deine SMS-Liste erweitern möchtest, musst du deine Kund*innen dort erreichen, wo sie sich aufhalten – und ihnen einen guten Grund für die Einwilligung geben:</p><p><strong>• Anmeldeformulare auf der Website:</strong> Setze Pop-ups, Flyouts oder <a href="/de/features/web-forms">eingebettete Anmeldeformulare</a> ein, um dir mit Incentives wie Rabatten oder Early Access die Aufmerksamkeit der Kund*innen zu sichern.</p><p><strong>• Einwilligung beim Kauf:</strong> Biete exklusive Angebote nur für SMS-Abonnent*innen an, um Käufer*innen zur Anmeldung zu bewegen.</p><p><strong>• Werbung in Social Media:</strong> Platziere ansprechende Calls-to-Action (CTAs) in Instagram Stories, TikTok oder Facebook Ads, um neue Abonnent*innen zu gewinnen.</p><p><strong>• E-Mail-Listen-Conversion:</strong> Lade deine E-Mail-Zielgruppe ein, auch <a href="https://help.klaviyo.com/hc/de-de/articles/8185730542235">in den Erhalt von SMS einzuwilligen</a>, und erkläre, welche Vorteile die SMS-Anmeldung hat (z. B. Early Access oder exklusive Angebote).</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1BGaf2" prefix="r66" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Bereinigung und Pflege deiner SMS-Liste"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Selbst die längste SMS-Liste ist nutzlos, wenn sie überwiegend aus Abonnent*innen ohne Engagement besteht. Die Listenpflege ist daher sehr wichtig. Deine Aufgaben:</p><p><strong>• Regelmäßige Bereinigung und Aktualisierung:</strong> Entferne ungültige Nummern und Abonnent*innen, die sich abgemeldet haben, um die Zustellbarkeit zu sichern. Im Klaviyo SMS-Zustellbarkeits-Hub werden Zustellbarkeitsprobleme wie eine hohe Abmelderate und fehlgeschlagene Zustellungen automatisch hervorgehoben.</p><p><strong>• Verwaltung inaktiver Abonnent*innen:</strong> Ermittle, welche Abonnent*innen länger kein Engagement gezeigt haben. Berücksichtige, wie lange sie schon inaktiv sind und wann die Wahrscheinlichkeit einer Reaktion am höchsten ist.</p><p><strong>• Re-Engagement-Kampagnen:</strong> Sende den inaktiven Abonnent*innen aus deiner Liste gezielte Angebote oder Rückgewinnungsnachrichten, um ihr Interesse wieder zu wecken.&nbsp; </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Bereinigung und Pflege deiner SMS-Liste</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Selbst die längste SMS-Liste ist nutzlos, wenn sie überwiegend aus Abonnent*innen ohne Engagement besteht. Die Listenpflege ist daher sehr wichtig. Deine Aufgaben:</p><p><strong>• Regelmäßige Bereinigung und Aktualisierung:</strong> Entferne ungültige Nummern und Abonnent*innen, die sich abgemeldet haben, um die Zustellbarkeit zu sichern. Im Klaviyo SMS-Zustellbarkeits-Hub werden Zustellbarkeitsprobleme wie eine hohe Abmelderate und fehlgeschlagene Zustellungen automatisch hervorgehoben.</p><p><strong>• Verwaltung inaktiver Abonnent*innen:</strong> Ermittle, welche Abonnent*innen länger kein Engagement gezeigt haben. Berücksichtige, wie lange sie schon inaktiv sind und wann die Wahrscheinlichkeit einer Reaktion am höchsten ist.</p><p><strong>• Re-Engagement-Kampagnen:</strong> Sende den inaktiven Abonnent*innen aus deiner Liste gezielte Angebote oder Rückgewinnungsnachrichten, um ihr Interesse wieder zu wecken. </p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Erstellen"></div><astro-island uid="Z2m6LJS" prefix="r68" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Ansprechende Inhalte für Bulk-SMS"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Wenn dir nur 160 Zeichen zur Verfügung stehen, um deine Botschaft zu übermitteln, kommt es auf jedes einzelne Wort an.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Ansprechende Inhalte für Bulk-SMS</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Wenn dir nur 160 Zeichen zur Verfügung stehen, um deine Botschaft zu übermitteln, kommt es auf jedes einzelne Wort an.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="HMdrk" prefix="r69" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Nachrichtenformatierung und Zeichenbeschränkungen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Bei Bulk-SMS gilt das Motto „Weniger ist mehr“. Du musst schnell auf den Punkt kommen und dennoch einen Mehrwert bieten.</p><p>Standardmäßig gilt für SMS ein Limit von 160 Zeichen, daher benötigst du prägnante, wirkungsvolle Nachrichten. Priorisiere die wesentlichen Informationen und nutze <a href=\"https://help.klaviyo.com/hc/de-de/articles/17649677926299\">gekürzte URLs</a> für optimale Lesbarkeit. </p><p>Berücksichtige aber auch die tatsächlichen Vorlieben deiner Kund*innen. Laut der SMS-Studie von Klaviyo und Recharge sind SMS-Abonnent*innen vor allem an folgenden Nachrichten interessiert:</p><p><strong>• </strong>Versand- und Zustellbestätigungen: 51 %</p><p><strong>• </strong>Gutscheine oder Aktionscodes: 42 %</p><p><strong>• </strong>Bestellbestätigungen: 39 %</p><p><strong>• </strong>Geburtstagsangebote: 37 %</p><p><strong>• </strong>Ankündigungen zu Werbeaktionen/Rabattaktionen/Sonderaktionen: 32 %</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Nachrichtenformatierung und Zeichenbeschränkungen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Bei Bulk-SMS gilt das Motto „Weniger ist mehr“. Du musst schnell auf den Punkt kommen und dennoch einen Mehrwert bieten.</p><p>Standardmäßig gilt für SMS ein Limit von 160 Zeichen, daher benötigst du prägnante, wirkungsvolle Nachrichten. Priorisiere die wesentlichen Informationen und nutze <a href="https://help.klaviyo.com/hc/de-de/articles/17649677926299">gekürzte URLs</a> für optimale Lesbarkeit. </p><p>Berücksichtige aber auch die tatsächlichen Vorlieben deiner Kund*innen. Laut der SMS-Studie von Klaviyo und Recharge sind SMS-Abonnent*innen vor allem an folgenden Nachrichten interessiert:</p><p><strong>• </strong>Versand- und Zustellbestätigungen: 51 %</p><p><strong>• </strong>Gutscheine oder Aktionscodes: 42 %</p><p><strong>• </strong>Bestellbestätigungen: 39 %</p><p><strong>• </strong>Geburtstagsangebote: 37 %</p><p><strong>• </strong>Ankündigungen zu Werbeaktionen/Rabattaktionen/Sonderaktionen: 32 %</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z7SNRI" prefix="r70" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Tipps für das Verfassen von SMS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Versuche immer, Dringlichkeit zu erzeugen. Formulierungen wie „zeitlich begrenztes Angebot“ oder „letzte Chance“ können zu schnellem Handeln anregen. Die Nachrichten sollten auch einen klaren Call-to-Action und ein Wertversprechen enthalten. Teile den Empfänger*innen genau mit, welche Vorteile ihnen winken und was sie als Nächstes tun sollen.</p><p>Genauso wichtig ist es, eine einheitliche Markenidentität zu vermitteln. SMS sind zwar kurz, gehören aber dennoch zu deiner Marke. Behalte die gewohnte Markenidentität bei, damit deine Kund*innen genau wissen, mit wem sie es zu tun haben.</p><p>Wirksame SMS-Texte müssen in wenigen Worten viel ausdrücken. Mit dem <a href=\"https://www.klaviyo.com/blog/sms-assistant\">SMS-Assistenten von Klaviyo</a> sparst du wertvolle Zeit. Er generiert Texte, die auf deine Kampagnen zugeschnitten sind, und markiert automatisch Formulierungen, die gegen die Vorschriften des Netzbetreibers verstoßen könnten. So kannst du wirkungsvolle Nachrichten versenden, ohne dir Gedanken um die Compliance zu machen.</p><p>Links und Medien in Bulk-SMS</p><p>Mit Links und eingebundenen Medien werden deine Bulk-SMS-Kampagnen interaktiver und ansprechender. Dazu solltest du Folgendes wissen:</p><p><strong>• Multimedia Messaging Service (MMS) vs. SMS:</strong> SMS-Nachrichten sind auf Text beschränkt, während du mit MMS auch Bilder, GIFs und sogar dynamische Inhalte versenden kannst. Setze <a href=\"https://www.klaviyo.com/de/products/sms-marketing/best-practices\">MMS-Nachrichten</a> und Emojis aber sparsam und nur sehr gezielt ein. Sie können die Kosten in die Höhe treiben, ohne zu wesentlich besseren Ergebnissen beizutragen.</p><p><strong>• Bilder und Grafiken: </strong>Aus dem oben genannten Grundsollten auch die von dir verwendeten Bilder relevant und hochwertig sein. Ein Foto des im Warenkorb zurückgelassenen Produkts ist in der Regel wirkungsvoller als ein generisches Grafikdesign-Banner.</p><p><strong>• Best Practices für CTAs: </strong>Füge nur einen einzigen Call-to-Action-Link am Ende der Nachricht ein und gib an, wohin der Link führt. </p><p><strong>RCS-Nachrichten (Rich Communication Services): </strong><a href=\"https://www.klaviyo.com/products/sms-marketing/rcs/what-is-rcs-messaging\">RCS</a> erweitert deine Möglichkeiten für Textnachrichten um Medien wie Bilderkarussells, hochaufgelöste Bilder, Videos, GIFs und Audiodateien. RCS-Nachrichten sind somit eine gute Möglichkeit, deine SMS-Kampagnen ansprechender und dynamischer zu gestalten.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Tipps für das Verfassen von SMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Versuche immer, Dringlichkeit zu erzeugen. Formulierungen wie „zeitlich begrenztes Angebot“ oder „letzte Chance“ können zu schnellem Handeln anregen. Die Nachrichten sollten auch einen klaren Call-to-Action und ein Wertversprechen enthalten. Teile den Empfänger*innen genau mit, welche Vorteile ihnen winken und was sie als Nächstes tun sollen.</p><p>Genauso wichtig ist es, eine einheitliche Markenidentität zu vermitteln. SMS sind zwar kurz, gehören aber dennoch zu deiner Marke. Behalte die gewohnte Markenidentität bei, damit deine Kund*innen genau wissen, mit wem sie es zu tun haben.</p><p>Wirksame SMS-Texte müssen in wenigen Worten viel ausdrücken. Mit dem <a href="https://www.klaviyo.com/blog/sms-assistant">SMS-Assistenten von Klaviyo</a> sparst du wertvolle Zeit. Er generiert Texte, die auf deine Kampagnen zugeschnitten sind, und markiert automatisch Formulierungen, die gegen die Vorschriften des Netzbetreibers verstoßen könnten. So kannst du wirkungsvolle Nachrichten versenden, ohne dir Gedanken um die Compliance zu machen.</p><p>Links und Medien in Bulk-SMS</p><p>Mit Links und eingebundenen Medien werden deine Bulk-SMS-Kampagnen interaktiver und ansprechender. Dazu solltest du Folgendes wissen:</p><p><strong>• Multimedia Messaging Service (MMS) vs. SMS:</strong> SMS-Nachrichten sind auf Text beschränkt, während du mit MMS auch Bilder, GIFs und sogar dynamische Inhalte versenden kannst. Setze <a href="https://www.klaviyo.com/de/products/sms-marketing/best-practices">MMS-Nachrichten</a> und Emojis aber sparsam und nur sehr gezielt ein. Sie können die Kosten in die Höhe treiben, ohne zu wesentlich besseren Ergebnissen beizutragen.</p><p><strong>• Bilder und Grafiken: </strong>Aus dem oben genannten Grundsollten auch die von dir verwendeten Bilder relevant und hochwertig sein. Ein Foto des im Warenkorb zurückgelassenen Produkts ist in der Regel wirkungsvoller als ein generisches Grafikdesign-Banner.</p><p><strong>• Best Practices für CTAs: </strong>Füge nur einen einzigen Call-to-Action-Link am Ende der Nachricht ein und gib an, wohin der Link führt. </p><p><strong>RCS-Nachrichten (Rich Communication Services): </strong><a href="https://www.klaviyo.com/products/sms-marketing/rcs/what-is-rcs-messaging">RCS</a> erweitert deine Möglichkeiten für Textnachrichten um Medien wie Bilderkarussells, hochaufgelöste Bilder, Videos, GIFs und Audiodateien. RCS-Nachrichten sind somit eine gute Möglichkeit, deine SMS-Kampagnen ansprechender und dynamischer zu gestalten.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="hFC9G" prefix="r71" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Best Practices für SMS-Nachrichten"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Befolge beim Erweitern deiner Liste diese <a href=\"https://www.klaviyo.com/de/products/sms-marketing/best-practices\">Best Practices für SMS</a>, um das Kundenengagement hoch und die Abmelderate niedrig zu halten:</p><p><strong>• Versende relevante Nachrichten zum passenden Zeitpunkt.</strong> Personalisiere Nachrichten anhand von Kundenverhalten, -vorlieben und -zeitzone.</p><p><strong>• Halte deine Nachrichten kurz und prägnant. </strong>Nutze gekürzte URLs und generiere mithilfe von KI knappe Texte, die zum Handeln anregen.</p><p><strong>Biete einen Mehrwert.</strong> Sei es ein Rabatt, ein Werbegeschenk oder eine Produkteinführung: Achte darauf, dass jede Nachricht einen Anreiz zum Öffnen enthält.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Best Practices für SMS-Nachrichten</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Befolge beim Erweitern deiner Liste diese <a href="https://www.klaviyo.com/de/products/sms-marketing/best-practices">Best Practices für SMS</a>, um das Kundenengagement hoch und die Abmelderate niedrig zu halten:</p><p><strong>• Versende relevante Nachrichten zum passenden Zeitpunkt.</strong> Personalisiere Nachrichten anhand von Kundenverhalten, -vorlieben und -zeitzone.</p><p><strong>• Halte deine Nachrichten kurz und prägnant. </strong>Nutze gekürzte URLs und generiere mithilfe von KI knappe Texte, die zum Handeln anregen.</p><p><strong>Biete einen Mehrwert.</strong> Sei es ein Rabatt, ein Werbegeschenk oder eine Produkteinführung: Achte darauf, dass jede Nachricht einen Anreiz zum Öffnen enthält.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Personalisierung"></div><astro-island uid="Fb3lu" prefix="r73" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Personalisierung und Segmentierung für Bulk-SMS"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Bulk-SMS müssen sich nicht unpersönlich anfühlen. Sollten sie auch nicht. Laut dem Bericht zur Zukunft des Verbraucher-Marketings erwarten 74 % der Verbraucher*innen im Jahr 2025 stärker personalisierte Erlebnisse von Marken – und das gilt auch für SMS.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Personalisierung und Segmentierung für Bulk-SMS</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Bulk-SMS müssen sich nicht unpersönlich anfühlen. Sollten sie auch nicht. Laut dem Bericht zur Zukunft des Verbraucher-Marketings erwarten 74 % der Verbraucher*innen im Jahr 2025 stärker personalisierte Erlebnisse von Marken – und das gilt auch für SMS.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z207wP5" prefix="r74" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Nachrichtenpersonalisierung anhand von Kundendaten"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Die Personalisierung von SMS-Nachrichten beginnt mit Kleinigkeiten wie der namentlichen Ansprache der Empfänger*innen oder einer Nachricht zum Geburtstag. Es gibt jedoch noch viel mehr Möglichkeiten.</p><p>Wenn du anhand der Kaufhistorie relevante Produkte empfiehlst oder ausgehend vom Surfverhalten auf Artikel hinweist, die sich die Kund*innen zwar angesehen, aber nicht gekauft haben, werden deine SMS-Kampagnen zielgerichteter und effektiver.</p><p>Mit der <a href=\"https://www.klaviyo.com/de/solutions/customer-data-platform\">Klaviyo Data Platform (KDP)</a>, der in <a href=\"/de/platform\">Klaviyo B2C CRM</a> integrierten Kundendatenplattform, ist dieses Maß an Personalisierung einfach zu erzielen. Auf der Plattform laufen Kundendaten von allen Touchpoints zusammen. Ausgehend vom Echtzeitverhalten werden dort umfassende Kundenprofile erstellt, damit du personalisierte Textnachrichten auslösen lassen und zum passenden Zeitpunkt an die richtigen Empfänger*innen senden kannst.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Nachrichtenpersonalisierung anhand von Kundendaten</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Die Personalisierung von SMS-Nachrichten beginnt mit Kleinigkeiten wie der namentlichen Ansprache der Empfänger*innen oder einer Nachricht zum Geburtstag. Es gibt jedoch noch viel mehr Möglichkeiten.</p><p>Wenn du anhand der Kaufhistorie relevante Produkte empfiehlst oder ausgehend vom Surfverhalten auf Artikel hinweist, die sich die Kund*innen zwar angesehen, aber nicht gekauft haben, werden deine SMS-Kampagnen zielgerichteter und effektiver.</p><p>Mit der <a href="https://www.klaviyo.com/de/solutions/customer-data-platform">Klaviyo Data Platform (KDP)</a>, der in <a href="/de/platform">Klaviyo B2C CRM</a> integrierten Kundendatenplattform, ist dieses Maß an Personalisierung einfach zu erzielen. Auf der Plattform laufen Kundendaten von allen Touchpoints zusammen. Ausgehend vom Echtzeitverhalten werden dort umfassende Kundenprofile erstellt, damit du personalisierte Textnachrichten auslösen lassen und zum passenden Zeitpunkt an die richtigen Empfänger*innen senden kannst.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2ainX1" prefix="r75" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Erweiterte Segmentierungsstrategien"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Nutze SMS-Segmentierung, um Nachrichten an bestimmte Gruppen innerhalb deiner Zielgruppe zu senden. Die Modemarke <a href=\"https://www.indiefashionboutique.com/\">Magnolia Boutique</a> verzeichnete nach dem Wechsel von Attentive zu Klaviyo einen <a href=\"https://www.klaviyo.com/customers/case-studies/magnolia-sms-subscriber-increase\">Anstieg der SMS-Abonnent*innen um 49 %</a>. Mit Klaviyo <a href=\"https://www.klaviyo.com/de/features/segmentation\">segmentiert</a> das Unternehmen nun Kund*innen auf der Grundlage von Loyalität, Kaufverhalten und Kundenengagement, um Textnachrichten zu versenden, die eine persönlichere Kundenbeziehung aufbauen. </p><p>Es gibt noch weitere Möglichkeiten, deine Zielgruppe mit Klaviyo zu segmentieren:</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/de-de/articles/17797889315355\">RFM-Analyse (Recency, Frequency, Monetary Value – Aktualität, Häufigkeit, Geldwert)</a>:</strong> Segmentiere Kund*innen anhand der Häufigkeit ihrer Käufe und der Höhe ihrer Ausgaben, damit du smartere Nachrichten versenden kannst, sei es ein Dankeschön oder ein Angebot zur Rückgewinnung.</p><p><strong>• Verhaltenssegmentierung:</strong> Wenn sich Kund*innen ein neues Produkt ansehen, ein Produkt anklicken oder etwas im Warenkorb liegen lassen, kannst du bei diesem Verhalten ansetzen und relevante Nachrichten auslösen, die weniger wie Marketing, sondern eher wie gutes Timing wirken.</p><p><strong>• Demografisches und <a href=\"https://help.klaviyo.com/hc/de-de/articles/115005065887\">geografisches</a> Targeting:</strong> Standort- und sprachbasierte Segmente sorgen für relevante, lokalisierte Nachrichten, während Alter, Geschlecht und andere attributbasierte Segmente dir helfen, Nachrichten so zu gestalten, dass sie die jeweiligen Kund*innen tatsächlich ansprechen. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Erweiterte Segmentierungsstrategien</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Nutze SMS-Segmentierung, um Nachrichten an bestimmte Gruppen innerhalb deiner Zielgruppe zu senden. Die Modemarke <a href="https://www.indiefashionboutique.com/">Magnolia Boutique</a> verzeichnete nach dem Wechsel von Attentive zu Klaviyo einen <a href="https://www.klaviyo.com/customers/case-studies/magnolia-sms-subscriber-increase">Anstieg der SMS-Abonnent*innen um 49 %</a>. Mit Klaviyo <a href="https://www.klaviyo.com/de/features/segmentation">segmentiert</a> das Unternehmen nun Kund*innen auf der Grundlage von Loyalität, Kaufverhalten und Kundenengagement, um Textnachrichten zu versenden, die eine persönlichere Kundenbeziehung aufbauen. </p><p>Es gibt noch weitere Möglichkeiten, deine Zielgruppe mit Klaviyo zu segmentieren:</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/17797889315355">RFM-Analyse (Recency, Frequency, Monetary Value – Aktualität, Häufigkeit, Geldwert)</a>:</strong> Segmentiere Kund*innen anhand der Häufigkeit ihrer Käufe und der Höhe ihrer Ausgaben, damit du smartere Nachrichten versenden kannst, sei es ein Dankeschön oder ein Angebot zur Rückgewinnung.</p><p><strong>• Verhaltenssegmentierung:</strong> Wenn sich Kund*innen ein neues Produkt ansehen, ein Produkt anklicken oder etwas im Warenkorb liegen lassen, kannst du bei diesem Verhalten ansetzen und relevante Nachrichten auslösen, die weniger wie Marketing, sondern eher wie gutes Timing wirken.</p><p><strong>• Demografisches und <a href="https://help.klaviyo.com/hc/de-de/articles/115005065887">geografisches</a> Targeting:</strong> Standort- und sprachbasierte Segmente sorgen für relevante, lokalisierte Nachrichten, während Alter, Geschlecht und andere attributbasierte Segmente dir helfen, Nachrichten so zu gestalten, dass sie die jeweiligen Kund*innen tatsächlich ansprechen. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="A1x2P" prefix="r76" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"KI-gestützte Segmentierung"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Mit <a href=\"https://help.klaviyo.com/hc/de-de/articles/18986425586715\">Segments AI</a> von Klaviyo kannst du neue Gruppen erstellen, denen du zielgerichtete Nachrichten und Werbeaktionen senden möchtest. Ein paar Prompts genügen, um anhand verschiedener Kriterien wie Standort oder Abwanderungsrisiko Zielgruppensegmente zu erstellen.</p><p>Du kannst Segments AI zum Beispiel auffordern, ein Segment aus Kund*innen zu erstellen, die in den letzten 90 Tagen nichts gekauft, aber kürzlich deine Website besucht haben. Diese Gruppe eignet sich optimal für Re-Engagement-Kampagnen.</p><p>Die Ergebnisse sprechen für sich: Die Luxusdeckenmarke <a href=\"https://saranoni.com\">Saranoni</a> spart mit Segments AI <a href=\"https://www.klaviyo.com/customers/case-studies/saranoni\">10 bis 30 Minuten pro Segment</a> im Vergleich zur manuellen Eingabe, weil Segments AI neue postleitzahlenbasierten Segmente für standortbasierte Nachrichten generiert.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">KI-gestützte Segmentierung</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Mit <a href="https://help.klaviyo.com/hc/de-de/articles/18986425586715">Segments AI</a> von Klaviyo kannst du neue Gruppen erstellen, denen du zielgerichtete Nachrichten und Werbeaktionen senden möchtest. Ein paar Prompts genügen, um anhand verschiedener Kriterien wie Standort oder Abwanderungsrisiko Zielgruppensegmente zu erstellen.</p><p>Du kannst Segments AI zum Beispiel auffordern, ein Segment aus Kund*innen zu erstellen, die in den letzten 90 Tagen nichts gekauft, aber kürzlich deine Website besucht haben. Diese Gruppe eignet sich optimal für Re-Engagement-Kampagnen.</p><p>Die Ergebnisse sprechen für sich: Die Luxusdeckenmarke <a href="https://saranoni.com">Saranoni</a> spart mit Segments AI <a href="https://www.klaviyo.com/customers/case-studies/saranoni">10 bis 30 Minuten pro Segment</a> im Vergleich zur manuellen Eingabe, weil Segments AI neue postleitzahlenbasierten Segmente für standortbasierte Nachrichten generiert.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Automatisierung"></div><astro-island uid="ZPSQI9" prefix="r78" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Automatisierung des Bulk-SMS-Marketings"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p><a href=\"https://help.klaviyo.com/hc/de-de/articles/34158391513627\">SMS-Automatisierung</a> ist die Magie hinter den Kulissen, die ein hohes Kundenengagement bewirkt, indem sie direkt auf das Kundenverhalten reagiert. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Automatisierung des Bulk-SMS-Marketings</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="https://help.klaviyo.com/hc/de-de/articles/34158391513627">SMS-Automatisierung</a> ist die Magie hinter den Kulissen, die ein hohes Kundenengagement bewirkt, indem sie direkt auf das Kundenverhalten reagiert. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Rxrin" prefix="r79" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Einrichten von SMS-Flows und Auslösern"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Beginne mit den grundlegenden Flows und Auslösern für Bulk-SMS:</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/de-de/articles/360036122291\">Welcome-Serie</a>:</strong> Hinterlasse auf Anhieb bleibenden Eindruck, indem du neue SMS-Abonnent*innen mit ansprechenden Informationen und Incentives empfängst.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/de-de/articles/9352115400219\">Rückgewinnung bei Warenkorbabbruch</a>:</strong> Sende Kund*innen Erinnerungen und Direktlinks, um sie doch noch zum Kauf zu bewegen.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/de-de/articles/18389135527323\">Post-Purchase-Follow-up</a>:</strong> Rege Kund*innen mit einem Dankeschön oder anderen Follow-up-Angebot zu einem weiteren Kauf an und stärke die Kundenbindung.</p><p><strong>• Re-Engagement- und Rückgewinnungs-Flows:</strong> Lasse ehemaligen Kund*innen personalisierte Empfehlungen, eine Erinnerung oder ein Rabattangebot zukommen.</p><p>Wenn du diese grundlegenden Auslöser und Flows eingerichtet hast, kannst du zur umfassenden SMS-Automatisierung übergehen. Klaviyo bietet dir automatisierte SMS-Unterhaltungen, um Vorlieben zu erfassen, häufig gestellte Fragen zu beantworten und sofort Produkte zu empfehlen – ganz ohne manuellen Aufwand. </p><p>Mit Fragen kannst du auf bereits versendete Nachrichten Bezug nehmen und so das Kundenengagement fördern. Sende zum Beispiel als Follow-up zu einem Geburtstagsrabatt eine Nachricht mit der Frage, wie deine Kund*innen diesen einlösen möchten – schon hast du einen persönlichen, interaktiven Kontakt hergestellt.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Einrichten von SMS-Flows und Auslösern</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Beginne mit den grundlegenden Flows und Auslösern für Bulk-SMS:</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/360036122291">Welcome-Serie</a>:</strong> Hinterlasse auf Anhieb bleibenden Eindruck, indem du neue SMS-Abonnent*innen mit ansprechenden Informationen und Incentives empfängst.</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/9352115400219">Rückgewinnung bei Warenkorbabbruch</a>:</strong> Sende Kund*innen Erinnerungen und Direktlinks, um sie doch noch zum Kauf zu bewegen.</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/18389135527323">Post-Purchase-Follow-up</a>:</strong> Rege Kund*innen mit einem Dankeschön oder anderen Follow-up-Angebot zu einem weiteren Kauf an und stärke die Kundenbindung.</p><p><strong>• Re-Engagement- und Rückgewinnungs-Flows:</strong> Lasse ehemaligen Kund*innen personalisierte Empfehlungen, eine Erinnerung oder ein Rabattangebot zukommen.</p><p>Wenn du diese grundlegenden Auslöser und Flows eingerichtet hast, kannst du zur umfassenden SMS-Automatisierung übergehen. Klaviyo bietet dir automatisierte SMS-Unterhaltungen, um Vorlieben zu erfassen, häufig gestellte Fragen zu beantworten und sofort Produkte zu empfehlen – ganz ohne manuellen Aufwand. </p><p>Mit Fragen kannst du auf bereits versendete Nachrichten Bezug nehmen und so das Kundenengagement fördern. Sende zum Beispiel als Follow-up zu einem Geburtstagsrabatt eine Nachricht mit der Frage, wie deine Kund*innen diesen einlösen möchten – schon hast du einen persönlichen, interaktiven Kontakt hergestellt.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1gAzpm" prefix="r80" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Automatisierung von E-Mails und SMS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Deine Marketing-Strategie wird kohärenter und effektiver, wenn du E-Mails und SMS aufeinander abstimmst, da sich die beiden Kanäle gegenseitig verstärken. Mit koordinierten Nachrichten kannst du sichergehen, dass deine Kampagnen zeitnah und relevant sind und deine Kund*innen tatsächlich erreichen. </p><p>Ein Beispiel ist <a href=\"https://www.prettylitter.com/\">PrettyLitter</a>, ein Anbieter von Gesundheitsprodukten für Katzen. Die Marke hat im ersten Monat mit Flows für Klaviyo SMS eine <a href=\"https://www.klaviyo.com/customers/case-studies/pretty-litter\">Umsatzsteigerung von 44 % im Jahresvergleich</a> erzielt. Teil der Strategie: Das Unternehmen spricht Kund*innen in ihren bevorzugten Kanälen an und sendet SMS-Follow-ups zu E-Mail-Kampagnen.</p><p>Klaviyo macht es dir leicht, smarte Kampagnen und Flows einzurichten, die du optimal an das Kundenengagement anpassen kannst. Beispiele:</p><p><strong>• </strong>Sende zu Beginn einer Produkt- oder Sale-Kampagne SMS nur an deine VIPs und hole die E-Mail-Abonnent*innen ein paar Tage später hinzu.</p><p><strong>• </strong>Starte deine Kampagne mit E-Mails, wenn du dir von einem Sale viel Kundenengagement erhoffst. Die Kosten pro Nachricht sind bei E-Mails niedriger. Mit SMS kannst du am Ende der Kampagne Dringlichkeit schaffen und zu Last-Minute-Käufen anregen.</p><p><strong>• </strong>Versende bei Flows für Personen mit höherer Kaufabsicht, beispielsweise bei Warenkorbabbruch, zuerst SMS. In Flows für Personen mit geringerer Kaufabsicht, zum Beispiel Browse Abandonment, solltest du zuerst E-Mails versenden.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Automatisierung von E-Mails und SMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Deine Marketing-Strategie wird kohärenter und effektiver, wenn du E-Mails und SMS aufeinander abstimmst, da sich die beiden Kanäle gegenseitig verstärken. Mit koordinierten Nachrichten kannst du sichergehen, dass deine Kampagnen zeitnah und relevant sind und deine Kund*innen tatsächlich erreichen. </p><p>Ein Beispiel ist <a href="https://www.prettylitter.com/">PrettyLitter</a>, ein Anbieter von Gesundheitsprodukten für Katzen. Die Marke hat im ersten Monat mit Flows für Klaviyo SMS eine <a href="https://www.klaviyo.com/customers/case-studies/pretty-litter">Umsatzsteigerung von 44 % im Jahresvergleich</a> erzielt. Teil der Strategie: Das Unternehmen spricht Kund*innen in ihren bevorzugten Kanälen an und sendet SMS-Follow-ups zu E-Mail-Kampagnen.</p><p>Klaviyo macht es dir leicht, smarte Kampagnen und Flows einzurichten, die du optimal an das Kundenengagement anpassen kannst. Beispiele:</p><p><strong>• </strong>Sende zu Beginn einer Produkt- oder Sale-Kampagne SMS nur an deine VIPs und hole die E-Mail-Abonnent*innen ein paar Tage später hinzu.</p><p><strong>• </strong>Starte deine Kampagne mit E-Mails, wenn du dir von einem Sale viel Kundenengagement erhoffst. Die Kosten pro Nachricht sind bei E-Mails niedriger. Mit SMS kannst du am Ende der Kampagne Dringlichkeit schaffen und zu Last-Minute-Käufen anregen.</p><p><strong>• </strong>Versende bei Flows für Personen mit höherer Kaufabsicht, beispielsweise bei Warenkorbabbruch, zuerst SMS. In Flows für Personen mit geringerer Kaufabsicht, zum Beispiel Browse Abandonment, solltest du zuerst E-Mails versenden.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Zz7Vd7" prefix="r81" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Optimierung von Timing und Frequenz"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Timing ist alles, wenn es um SMS geht. Folgende Funktionen sorgen dafür, dass Abonnent*innen deine Marke im Blick haben, ohne zu viele Nachrichten zu erhalten: </p><p><strong> •&nbsp; <a href=\"https://help.klaviyo.com/hc/de-de/articles/115002779311\">Klaviyo Smart Sending</a>:</strong> Diese Funktion steuert, wie viele Nachrichten du innerhalb eines bestimmten Zeitraums senden kannst.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/de-de/articles/360029794371\">Klaviyo Smart Send Time</a>:</strong> Anhand der Daten deines Unternehmens wird die im Hinblick auf Öffnungs- und Klickrate optimale Zeit zum Versenden von Textnachrichten ermittelt.</p><p><strong>•&nbsp; <a href=\"https://help.klaviyo.com/hc/de-de/articles/4408737146651\">Aktivierte Ruhezeiten:</a></strong>Bei Klaviyo ist der Zeitraum zwischen 20 Uhr und 11 Uhr standardmäßig als Ruhezeit festgelegt, in der keine Nachrichten versendet werden. Die Zeitzonen der Empfänger*innen werden dabei anhand der Ländervorwahl ermittelt.</p><p><strong>•&nbsp; <a href=\"https://help.klaviyo.com/hc/de-de/articles/360020919731\">Klaviyo Predictive Analytics</a></strong> trägt ebenfalls dazu bei, deine Nachrichten genau dann zu versenden, wenn die Kaufbereitschaft der Kund*innen am höchsten ist. Angebote werden an das Ausgabenpotenzial der Personen angepasst und du erhältst sogar Prognosen dazu, wann die nächste Bestellung am wahrscheinlichsten ist. So kannst du Empfehlungen passgenau personalisieren und zielgerichtete SMS-Marketing-Kampagnen entwickeln.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Optimierung von Timing und Frequenz</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Timing ist alles, wenn es um SMS geht. Folgende Funktionen sorgen dafür, dass Abonnent*innen deine Marke im Blick haben, ohne zu viele Nachrichten zu erhalten: </p><p><strong> • <a href="https://help.klaviyo.com/hc/de-de/articles/115002779311">Klaviyo Smart Sending</a>:</strong> Diese Funktion steuert, wie viele Nachrichten du innerhalb eines bestimmten Zeitraums senden kannst.</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/360029794371">Klaviyo Smart Send Time</a>:</strong> Anhand der Daten deines Unternehmens wird die im Hinblick auf Öffnungs- und Klickrate optimale Zeit zum Versenden von Textnachrichten ermittelt.</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/4408737146651">Aktivierte Ruhezeiten:</a></strong>Bei Klaviyo ist der Zeitraum zwischen 20 Uhr und 11 Uhr standardmäßig als Ruhezeit festgelegt, in der keine Nachrichten versendet werden. Die Zeitzonen der Empfänger*innen werden dabei anhand der Ländervorwahl ermittelt.</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/360020919731">Klaviyo Predictive Analytics</a></strong> trägt ebenfalls dazu bei, deine Nachrichten genau dann zu versenden, wenn die Kaufbereitschaft der Kund*innen am höchsten ist. Angebote werden an das Ausgabenpotenzial der Personen angepasst und du erhältst sogar Prognosen dazu, wann die nächste Bestellung am wahrscheinlichsten ist. So kannst du Empfehlungen passgenau personalisieren und zielgerichtete SMS-Marketing-Kampagnen entwickeln.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Messen"></div><astro-island uid="ZAeU80" prefix="r83" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Performance-Messung und -Optimierung bei Bulk-SMS"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Die richtigen Metriken zu verfolgen, ist für erfolgreiche Bulk-SMS-Kampagnen entscheidend. Jeder Datenpunkt liefert Erkenntnisse darüber, was funktioniert, was nicht funktioniert und was du optimieren kannst.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Performance-Messung und -Optimierung bei Bulk-SMS</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Die richtigen Metriken zu verfolgen, ist für erfolgreiche Bulk-SMS-Kampagnen entscheidend. Jeder Datenpunkt liefert Erkenntnisse darüber, was funktioniert, was nicht funktioniert und was du optimieren kannst.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="25Qdu3" prefix="r84" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS-Marketing-Metriken, die du auf jeden Fall tracken solltest"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Zu Beginn solltest du die grundlegenden Metriken messen. Die Zustellrate zeigt dir, wie viele deiner Nachrichten tatsächlich die Geräte deiner Kund*innen erreichen. Anhand der Klick-, Bestell- und Abmelderate kannst du das Kundenengagement und die Effektivität deiner Kampagnen beurteilen.</p><p>Möchtest du wissen, wie deine Performance im Vergleich mit dem Durchschnitt anderer B2C-Marken – und den erfolgreichsten 10 % – abschneidet? Hier sind die SMS-Marketing-Benchmarks 2025 von Klaviyo:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">SMS-Marketing-Metriken, die du auf jeden Fall tracken solltest</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Zu Beginn solltest du die grundlegenden Metriken messen. Die Zustellrate zeigt dir, wie viele deiner Nachrichten tatsächlich die Geräte deiner Kund*innen erreichen. Anhand der Klick-, Bestell- und Abmelderate kannst du das Kundenengagement und die Effektivität deiner Kampagnen beurteilen.</p><p>Möchtest du wissen, wie deine Performance im Vergleich mit dem Durchschnitt anderer B2C-Marken – und den erfolgreichsten 10 % – abschneidet? Hier sind die SMS-Marketing-Benchmarks 2025 von Klaviyo:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="JTBGO" prefix="r85" component-url="/_astro/comparison-chart.CoaC3yOA.js" component-export="default" renderer-url="/_astro/client.BL0wHa6y.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\"></p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nDurchschnitt\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nTop 10 %\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nKlickrate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>5,76 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>14,89 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nBestellrate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,10 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,64 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nAbmelderate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>1,23 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,27 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRPR\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,11 $</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,81 $</p><p>\n</p></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline"></p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Durchschnitt
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Top 10 %
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Klickrate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>5,76 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>14,89 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Bestellrate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,10 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,64 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Abmelderate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1,23 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,27 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
RPR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,11 $</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,81 $</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><astro-island uid="Ow4DU" prefix="r86" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"A/B-Tests für SMS-Kampagnen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Du möchtest die SMS-Klickraten verbessern und dabei die Abmelderate niedrig halten, weißt aber nicht, wo du ansetzen sollst? In A/B-Tests kannst du mit unterschiedlichen Nachrichtentexten und -stilen sowie mit Timing, Frequenz, Incentives, CTAs und Links experimentieren und dann anhand der Ergebnisse datengestützte Entscheidungen treffen.</p><p>Mit diesen Best Practices für A/B-Tests bist du optimal gerüstet:</p><p><strong>• Teste immer nur ein Element auf einmal.</strong> Isoliere die Variablen, um genau sehen zu können, was zu veränderten Ergebnissen führt.</p><p><strong>• Lege eine Erfolgsmetrik fest.</strong> Entscheide, wie die Performance anhand der Testvariablen gemessen werden soll, um zu genauen Schlussfolgerungen zu gelangen.</p><p><strong>• Beginne mit weniger aufwendigen Elementen.</strong> Konzentriere dich auf Elemente mit hoher Wirkung und geringem Aufwand, die schneller zu testen sind, beispielsweise CTA- und Nachrichtentexte.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">A/B-Tests für SMS-Kampagnen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Du möchtest die SMS-Klickraten verbessern und dabei die Abmelderate niedrig halten, weißt aber nicht, wo du ansetzen sollst? In A/B-Tests kannst du mit unterschiedlichen Nachrichtentexten und -stilen sowie mit Timing, Frequenz, Incentives, CTAs und Links experimentieren und dann anhand der Ergebnisse datengestützte Entscheidungen treffen.</p><p>Mit diesen Best Practices für A/B-Tests bist du optimal gerüstet:</p><p><strong>• Teste immer nur ein Element auf einmal.</strong> Isoliere die Variablen, um genau sehen zu können, was zu veränderten Ergebnissen führt.</p><p><strong>• Lege eine Erfolgsmetrik fest.</strong> Entscheide, wie die Performance anhand der Testvariablen gemessen werden soll, um zu genauen Schlussfolgerungen zu gelangen.</p><p><strong>• Beginne mit weniger aufwendigen Elementen.</strong> Konzentriere dich auf Elemente mit hoher Wirkung und geringem Aufwand, die schneller zu testen sind, beispielsweise CTA- und Nachrichtentexte.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="zyNdE" prefix="r87" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Strategien zur kontinuierlichen Verbesserung"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Es genügt nicht, nur einmal zu messen, welche Wirkung du mit deiner Strategie für Bulk-SMS erzielst. Vielmehr handelt es sich um eine dauerhafte Aufgabe. Lege Performance-Überprüfungen in regelmäßigen Abständen (monatlich oder vierteljährlich) fest, um dein Marketing weiter zu optimieren, wenn mehr Abonnent*innen hinzukommen.</p><p>Der Vergleich zwischen deinen Ergebnissen und den Branchen-Benchmarks zeigt dir schnell, in welchen Bereichen Verbesserungsbedarf besteht. Arbeite dann iterativ, d. h. nimm immer nur kleine Änderungen vor, bei denen du dich auf Daten aus <a href=\"https://www.klaviyo.com/uk/features/customer-profiles\">Kundenprofilen</a> und das Echtzeitverhalten der Kund*innen stützt. Durch diesen fortlaufenden Prozess kannst du deine Strategie mit jeder Überprüfung verfeinern, um noch bessere Ergebnisse zu erzielen.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Strategien zur kontinuierlichen Verbesserung</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Es genügt nicht, nur einmal zu messen, welche Wirkung du mit deiner Strategie für Bulk-SMS erzielst. Vielmehr handelt es sich um eine dauerhafte Aufgabe. Lege Performance-Überprüfungen in regelmäßigen Abständen (monatlich oder vierteljährlich) fest, um dein Marketing weiter zu optimieren, wenn mehr Abonnent*innen hinzukommen.</p><p>Der Vergleich zwischen deinen Ergebnissen und den Branchen-Benchmarks zeigt dir schnell, in welchen Bereichen Verbesserungsbedarf besteht. Arbeite dann iterativ, d. h. nimm immer nur kleine Änderungen vor, bei denen du dich auf Daten aus <a href="https://www.klaviyo.com/uk/features/customer-profiles">Kundenprofilen</a> und das Echtzeitverhalten der Kund*innen stützt. Durch diesen fortlaufenden Prozess kannst du deine Strategie mit jeder Überprüfung verfeinern, um noch bessere Ergebnisse zu erzielen.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="SMS"></div><astro-island uid="Z1QQ6IJ" prefix="r89" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Integration von Bulk-SMS in deine Omnichannel-Strategie"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Deine Kund*innen erwarten ein reibungsloses, <a href=\"https://www.klaviyo.com/uk/glossary/what-is-omnichannel-marketing\">einheitliches Omnichannel-Erlebnis</a> überall dort, wo sie mit deiner Marke interagieren. Laut unserem Bericht zur Zukunft des Verbraucher-Marketings sind Diskrepanzen bei Preisen und Angeboten das größte Ärgernis für Kund*innen beim Shopping in verschiedenen Kanälen. Du musst deine SMS-Nachrichten also auf dein übriges Marketing abstimmen.</p><p>Der beste Weg zu einem nahtlosen Kundenerlebnis ist eine fortschrittliche <a href=\"https://www.klaviyo.com/de/solutions/marketing-automation\">Multichannel-Plattform zur Marketing-Automatisierung</a>, auf der du nicht nur Marketing-Nachrichten für verschiedene Kanäle erstellen und verwalten, sondern für maximale Wirkung auch die Customer Journey als Ganzes nachvollziehen kannst.</p><p>Mobile Websites sind laut unserem Bericht zur Zukunft des Verbraucher-Marketings der von Kund*innen bevorzugte Shopping-Kanal. Mit der Integration von SMS in deine Omnichannel-Strategie verbindest du die Marketing- und Shopping-Erlebnisse miteinander. Und so funktioniert es:</p><p><strong>• </strong>Setze auf Social Media, um SMS-Abonnent*innen zu gewinnen. Teile in deinen Social-Media-Kanälen einen <a href=\"https://help.klaviyo.com/hc/de-de/articles/14104388043931\">Link zum Abonnieren von SMS</a>, über den sich Interessent*innen ganz einfach für dein SMS-Marketing anmelden können. Eine Alternative ist ein <a href=\"https://help.klaviyo.com/hc/de-de/articles/360059544911#01H8PG1DGTHWPXGZ26TBCSX0YE\">Tap-to-Text-Link in Instagram Stories</a>.</p><p><strong>• </strong>SMS eignen sich gut als Tool für Social Proof: Ermutige Kund*innen dazu, ihre Bewertungen oder Erfahrungen in Social Media zu teilen. Biete Incentives wie Rabatte an, um die Beteiligung zu steigern.</p><p><strong>• </strong>Vereinfache das Anmelden für SMS im Laden, indem du QR-Codes auf Kassenbons oder Verpackungen aufdruckst.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Integration von Bulk-SMS in deine Omnichannel-Strategie</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Deine Kund*innen erwarten ein reibungsloses, <a href="https://www.klaviyo.com/uk/glossary/what-is-omnichannel-marketing">einheitliches Omnichannel-Erlebnis</a> überall dort, wo sie mit deiner Marke interagieren. Laut unserem Bericht zur Zukunft des Verbraucher-Marketings sind Diskrepanzen bei Preisen und Angeboten das größte Ärgernis für Kund*innen beim Shopping in verschiedenen Kanälen. Du musst deine SMS-Nachrichten also auf dein übriges Marketing abstimmen.</p><p>Der beste Weg zu einem nahtlosen Kundenerlebnis ist eine fortschrittliche <a href="https://www.klaviyo.com/de/solutions/marketing-automation">Multichannel-Plattform zur Marketing-Automatisierung</a>, auf der du nicht nur Marketing-Nachrichten für verschiedene Kanäle erstellen und verwalten, sondern für maximale Wirkung auch die Customer Journey als Ganzes nachvollziehen kannst.</p><p>Mobile Websites sind laut unserem Bericht zur Zukunft des Verbraucher-Marketings der von Kund*innen bevorzugte Shopping-Kanal. Mit der Integration von SMS in deine Omnichannel-Strategie verbindest du die Marketing- und Shopping-Erlebnisse miteinander. Und so funktioniert es:</p><p><strong>• </strong>Setze auf Social Media, um SMS-Abonnent*innen zu gewinnen. Teile in deinen Social-Media-Kanälen einen <a href="https://help.klaviyo.com/hc/de-de/articles/14104388043931">Link zum Abonnieren von SMS</a>, über den sich Interessent*innen ganz einfach für dein SMS-Marketing anmelden können. Eine Alternative ist ein <a href="https://help.klaviyo.com/hc/de-de/articles/360059544911#01H8PG1DGTHWPXGZ26TBCSX0YE">Tap-to-Text-Link in Instagram Stories</a>.</p><p><strong>• </strong>SMS eignen sich gut als Tool für Social Proof: Ermutige Kund*innen dazu, ihre Bewertungen oder Erfahrungen in Social Media zu teilen. Biete Incentives wie Rabatte an, um die Beteiligung zu steigern.</p><p><strong>• </strong>Vereinfache das Anmelden für SMS im Laden, indem du QR-Codes auf Kassenbons oder Verpackungen aufdruckst.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2upOkN" prefix="r90" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Erste Schritte mit Klaviyo für das Bulk-SMS-Marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Vergiss Nachrichten, die in der Masse untergehen – Bulk-SMS funktionieren am besten, wenn du strategisch vorgehst. </p><p>Mit SMS-Kampagnen und Automatisierung, die auf Personalisierung und künstlicher Intelligenz beruhen, sendest du immer die richtige Nachricht an die richtigen Kund*innen, was zu echten Ergebnissen führt: mehr Klicks und eine höhere Conversion.</p><p><a href=\"https://www.klaviyo.com/de/platform\">Klaviyo B2C CRM</a> vereint Marketing, Service und Auswertungen, damit du personalisierte, dauerhafte Kundenbeziehungen aufbauen kannst. Mit den integrierten Tools für Bulk-SMS-Marketing erreichst du Kund*innen zuverlässig in den Momenten, in denen es besonders darauf ankommt.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Erste Schritte mit Klaviyo für das Bulk-SMS-Marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Vergiss Nachrichten, die in der Masse untergehen – Bulk-SMS funktionieren am besten, wenn du strategisch vorgehst. </p><p>Mit SMS-Kampagnen und Automatisierung, die auf Personalisierung und künstlicher Intelligenz beruhen, sendest du immer die richtige Nachricht an die richtigen Kund*innen, was zu echten Ergebnissen führt: mehr Klicks und eine höhere Conversion.</p><p><a href="https://www.klaviyo.com/de/platform">Klaviyo B2C CRM</a> vereint Marketing, Service und Auswertungen, damit du personalisierte, dauerhafte Kundenbeziehungen aufbauen kannst. Mit den integrierten Tools für Bulk-SMS-Marketing erreichst du Kund*innen zuverlässig in den Momenten, in denen es besonders darauf ankommt.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="27GE0X" prefix="r91" component-url="/_astro/enhanced-carousel.B1_7qkuJ.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.BL0wHa6y.js" props="{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"light"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Möchtest du deine Kundenbeziehungen optimieren?"],"bodyCopy":[0,"<p>Unser Assessment zeigt dir, ob du bereit für ein B2C CRM bist und was du als Nächstes tun solltest.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Quiz"],"url":[0,"https://www.klaviyo.com/b2c-crm/customer-experience-audit"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Dein Weg zu herausragenden Kundenerlebnissen"],"bodyCopy":[0,"<p>Der ultimative Vorteil eines CRM sind die Kundenerlebnisse, die du damit schaffen kannst.</p>"],"buttons":[1,[[0,{"text":[0,"Mehr erfahren"],"url":[0,"https://www.klaviyo.com/de/platform/crm-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Höherer CLV durch verbesserte Kundenerlebnisse"],"bodyCopy":[0,"<p>Ein besseres Kundenerlebnis sollte auch immer einen höheren Lifetime Value mit sich bringen.</p>"],"buttons":[1,[[0,{"text":[0,"Mehr erfahren [EN]"],"url":[0,"https://www.klaviyo.com/products/customer-experience-hub/cx-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"text"],"fadeIn":[0,false],"stackAcross":[0,"3"]}" ssr client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Möchtest du deine Kundenbeziehungen optimieren?</h3><div class="_bodyCopy_1pjx2_65"><p>Unser Assessment zeigt dir, ob du bereit für ein B2C CRM bist und was du als Nächstes tun solltest.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Zum Quiz" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/b2c-crm/customer-experience-audit" role="link" tabindex="0" target="_self" buttonType="primary">Zum Quiz</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Dein Weg zu herausragenden Kundenerlebnissen</h3><div class="_bodyCopy_1pjx2_65"><p>Der ultimative Vorteil eines CRM sind die Kundenerlebnisse, die du damit schaffen kannst.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Mehr erfahren" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/de/platform/crm-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Mehr erfahren</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Höherer CLV durch verbesserte Kundenerlebnisse</h3><div class="_bodyCopy_1pjx2_65"><p>Ein besseres Kundenerlebnis sollte auch immer einen höheren Lifetime Value mit sich bringen.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Mehr erfahren [EN]" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/products/customer-experience-hub/cx-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Mehr erfahren [EN]</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-pink);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 98" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none"><path d="M1366 5.81168L1366 99.0217L1.73135e-05 99.0219C1.31031e-05 74.9409 8.8926e-06 50.8598 4.6783e-06 26.7568C0.367084 26.8445 0.753484 27.0638 1.08192 26.998C2.27976 26.7787 3.53556 26.8006 4.67544 26.998C7.5348 27.4586 10.3555 28.2481 13.466 28.9719C13.7752 28.7745 14.3548 28.3797 14.8571 28.0288C16.5959 28.5113 18.3347 29.0377 19.9189 28.2042C21.4065 27.4147 22.8555 27.2173 24.4011 27.327C24.3239 28.2262 24.2273 29.1473 24.15 29.9807C24.8648 30.5071 25.6569 30.7703 25.9274 31.3405C26.4877 32.5248 27.2991 32.5906 28.2651 32.4809C29.7141 32.3055 30.8927 31.6256 31.6655 30.1562C31.8007 29.893 32.1098 29.7395 32.3996 29.4982C32.7474 29.9588 33.0372 30.3316 33.269 30.6387C34.4669 30.3097 35.5874 29.9807 36.7273 29.6737C38.2922 30.858 38.5627 29.1473 39.2968 28.1604C39.606 28.8841 39.9151 29.5859 40.1469 30.1342C41.1129 30.6825 41.6539 30.0026 42.3687 29.6956C43.0063 29.4324 43.895 29.9149 44.7258 30.0684C44.8417 29.8272 44.9962 29.5421 45.2088 29.1473C45.6724 29.3008 46.1748 29.4544 46.6384 29.5859C47.0635 29.1692 47.4499 28.8183 47.7783 28.5113C48.3 29.0377 48.6864 29.4324 49.3239 30.0684C49.5171 28.6648 49.6524 27.6998 49.8069 26.5155C50.0774 27.3928 50.2706 28.0288 50.4638 28.6648C50.5797 28.6209 50.6956 28.599 50.8116 28.5552C50.8695 28.0507 50.9468 27.5244 51.0434 26.7567C51.4878 27.7217 51.8162 28.4016 52.2026 29.235C52.7049 28.7087 53.13 28.3358 53.4777 27.9191C53.9028 27.4147 54.2698 26.8664 54.5596 26.4716C56.0924 26.7202 57.4576 26.4058 58.6555 25.5286C59.7181 26.1427 60.6841 26.7129 61.3603 27.1296C62.191 26.669 62.674 26.4497 63.1377 26.1646C64.5287 25.2654 66.2869 25.068 67.1563 23.138C67.4461 22.4581 68.3541 22.1291 68.9337 21.6686C69.3587 21.9537 69.6872 22.1511 70.0349 22.3704C70.5179 22.1291 71.0009 21.7124 71.5033 21.6686C72.0442 21.6028 72.6045 21.866 73.1261 21.9975C73.358 21.5589 73.5898 21.1422 73.8023 20.7474C74.5945 20.9668 75.2707 21.1422 76.0435 21.3396C76.9708 20.1772 77.8789 19.0148 78.8835 17.7428C79.1926 18.2911 79.5404 18.9271 79.9075 19.5851C80.062 19.4754 80.1973 19.3657 80.3518 19.2561C80.4484 18.4007 80.5257 17.5454 80.6416 16.4707C81.0667 16.9971 81.2985 17.2822 81.6076 17.677C82.3225 16.383 83.9646 17.7428 84.5056 15.9444C84.9693 16.6901 85.317 17.2603 85.7228 17.8963C86.1671 17.1726 86.3603 16.8436 86.6501 16.383C88.0605 17.8305 89.7993 17.6331 91.0551 17.6551C92.678 16.2734 93.3542 14.1679 95.576 14.5627C95.9237 14.6285 96.3681 14.1021 96.7158 13.7951C96.9284 13.5977 97.1409 13.0494 97.2568 13.0932C98.7444 13.5977 98.899 11.7993 99.3433 11.5361C101.198 11.7335 102.666 11.8651 104.135 12.0186C105.313 13.2029 108.772 15.5277 110.568 15.8786C111.785 16.1198 113.099 15.7689 114.49 15.6812C115.05 17.019 115.785 18.2911 117.272 18.62C117.543 18.0937 117.755 17.677 117.987 17.1945C119.784 21.3615 124.131 22.5678 127.879 21.9975C128.265 22.3923 128.652 22.7871 128.671 22.8309C130.294 22.7652 131.492 22.8309 132.612 22.5897C133.482 22.3923 134.448 22.809 135.221 21.9317C136.264 20.7694 137.307 21.1203 138.157 22.2827C139.49 21.1641 141.036 21.6686 142.002 22.2826C143.18 23.0503 144.262 23.5986 145.595 23.7301C146.02 23.774 146.503 24.0372 146.813 24.3662C148.204 25.8356 149.942 26.2742 151.623 26.6909C152.087 25.9891 152.473 25.397 153.034 24.5636C153.922 26.34 154.792 27.0638 156.202 26.8883C157.149 26.7787 158.153 26.9322 159.1 27.1076C160.298 27.3489 161.573 28.2262 162.636 27.941C164.645 27.3927 166.268 28.4455 167.871 29.1912C169.378 29.893 170.75 30.3535 172.315 29.9807C172.354 29.4543 172.392 28.9718 172.431 28.1823C173.474 28.9499 174.266 29.9149 175.425 29.564C175.503 29.235 175.561 28.928 175.619 28.6867C176.855 28.8841 178.323 28.6429 179.212 29.3447C180.777 30.5948 182.593 30.3755 184.158 31.2308C185.298 30.5509 186.38 29.893 186.94 29.5421C188.273 29.3885 189.104 29.3666 189.896 29.2131C190.881 29.0376 191.963 28.3139 192.794 28.599C194.301 29.1473 195.769 29.0157 197.257 29.1911C199.788 29.4982 202.164 28.8622 204.541 28.3139C208.501 27.3927 212.346 25.6601 216.519 26.669C217.021 26.7787 217.659 26.7567 218.123 26.5374C219.63 25.7917 221.252 25.8575 222.817 25.7259C225.02 25.5505 227.242 25.7259 229.444 25.6163C230.758 25.5724 231.994 25.5724 233.231 26.3619C233.83 26.7348 234.738 26.4277 235.453 26.6909C236.225 26.976 236.882 27.5901 237.636 27.941C237.945 28.0946 238.389 27.9191 238.756 27.8752C242.079 27.5024 245.344 26.0988 248.745 27.3269C248.822 27.3489 248.899 27.3269 248.977 27.3269C251.565 26.4935 254.348 27.2392 256.936 26.1207C257.787 25.7478 258.791 25.7259 259.699 25.3311C260.337 25.046 261.245 25.1338 261.902 25.4189C264.22 26.4277 266.538 27.0638 268.992 26.2523C269.147 26.2084 269.301 26.2084 269.456 26.1646C270.866 25.7259 272.161 26.033 272.953 26.6032L278.536 26.6032C278.981 27.1953 279.367 27.7217 279.502 27.941L285.375 27.941C285.549 27.305 285.743 26.6032 285.955 25.7917C286.651 25.9233 287.23 26.011 287.462 26.0549C287.964 26.7786 288.196 27.2831 288.563 27.5901C289.355 28.27 290.147 29.1034 291.249 28.7964C291.674 28.6867 292.041 28.1823 292.485 27.8314C292.872 28.7964 293.606 28.7964 294.437 28.8183C295.731 28.8622 297.18 28.6867 298.262 29.3227C300.136 30.3974 302.165 30.507 304.058 30.5509C307.497 30.6167 310.936 30.4412 314.375 30.8579C314.607 30.8799 314.838 30.8579 315.051 30.7921C317.543 29.8491 319.997 30.4632 322.528 30.7921C325.097 31.1211 327.763 30.8799 330.333 30.4632C331.55 30.2658 332.729 30.0026 333.965 30.0465C335.549 30.1123 337.172 30.4851 338.699 29.7613C340.534 28.906 342.524 28.7744 344.321 29.0595C346.195 29.3666 347.779 28.9499 349.479 28.4674C350.445 28.2042 351.527 27.7656 352.416 28.0287C353.826 28.4674 355.159 28.2481 356.531 28.1165C357.748 28.0068 358.985 28.0507 360.202 28.0287C360.588 28.0287 360.975 27.9849 361.342 27.9191C363.312 27.5024 365.244 26.9321 367.234 26.6909C368.451 26.5374 369.05 25.9891 369.205 24.4977C369.514 25.5066 369.765 26.2742 370.074 27.2611C371.311 26.5593 372.354 26.8006 373.475 27.2611C374.46 27.6778 375.6 27.7436 376.662 27.8094C378.363 27.8971 380.082 28.0287 381.744 27.7656C383.424 27.5024 385.144 27.4585 386.786 26.9979C387.23 26.8663 387.597 26.4496 388.119 26.0987C390.051 27.634 392.118 29.0376 394.437 26.647C394.727 26.9321 394.997 27.2173 395.287 27.5024C396.601 27.0418 398.127 27.7436 399.247 26.5593C399.615 27.0637 399.885 27.4585 400.175 27.8313C401.759 26.8005 403.652 28.3358 404.85 26.8883C405.797 27.0199 406.705 27.4366 407.42 27.1734C409.081 26.5812 410.608 27.0637 412.172 27.4585C412.501 27.5462 412.829 27.7655 413.158 27.7217C414.278 27.5682 415.399 27.305 416.481 27.1076C416.925 26.2961 417.312 25.5943 417.833 24.6732C418.336 25.5066 418.703 26.1645 419.128 26.8663C420.016 26.0768 420.596 25.5724 421.156 25.0679C423.359 25.9452 425.561 26.2961 427.764 25.7259C427.938 26.2523 428.073 26.647 428.208 27.0637C428.594 26.9321 428.865 26.8225 428.884 26.8225C429.812 27.634 430.623 28.3358 431.608 29.213C431.666 29.4982 431.802 30.1122 431.995 30.9895C432.362 30.4631 432.536 30.2 432.787 29.8052C433.753 30.3096 434.951 30.5947 435.724 31.3843C436.805 32.4809 437.81 32.5905 439.066 32.1738C439.703 31.9545 440.399 31.8448 441.075 31.8229C442.988 31.7791 444.901 31.8229 446.813 31.801C448.011 31.801 449.248 31.6694 449.962 33.1169C450.02 33.2265 450.233 33.2485 450.445 33.3362C450.832 33.0072 451.257 32.6563 451.759 32.2396C452.899 33.2704 454.097 32.9634 455.295 32.437C455.662 33.1388 455.99 33.7968 456.299 34.4328C456.763 34.2135 457.111 34.038 457.536 33.8406C458.85 35.4855 460.646 35.0688 462.308 35.2881C462.656 35.9022 462.965 36.4724 463.235 36.9769C463.873 37.1304 464.356 36.2312 464.955 37.0427C465.283 37.4813 465.843 37.5471 466.268 38.1831C467.234 39.6306 468.799 39.6526 470.384 39.7184C472.586 39.8061 474.499 39.2358 476.276 37.9638C477.493 38.0735 478.672 38.1831 480.005 38.3147C480.14 38.0515 480.353 37.6129 480.643 36.9988C480.952 37.8541 481.087 38.227 481.203 38.5779L483.966 38.5779C484.255 38.0954 484.487 37.6787 484.738 37.262C484.932 37.7664 485.105 38.2489 485.318 38.8191C486.245 38.556 487.192 39.2139 488.061 38.1612C488.332 39.4332 489.105 39.8061 490.148 39.7183C490.38 39.3455 490.573 38.9946 490.824 38.5998C491.423 39.1481 492.003 39.6964 492.756 40.3763C493.123 39.828 493.568 39.4113 493.684 38.9069C493.857 38.1612 493.78 37.3497 493.838 36.5602C493.838 36.4505 493.954 36.3409 494.07 36.1435C494.147 36.5602 494.186 36.9111 494.302 37.2181C494.398 37.5032 494.611 37.7226 494.978 38.3366C495.094 36.9769 495.19 36.0557 495.306 34.7837C495.693 36.0996 495.963 37.0646 496.272 38.0735C496.697 37.9199 497.026 37.7883 497.374 37.6568C497.49 38.0735 497.586 38.4902 497.702 38.9069C498.378 38.2051 499.035 37.5032 499.615 36.8891C500.368 37.7006 501.16 38.534 501.933 39.3674C502.281 39.0385 502.629 38.7314 502.841 38.5121C503.421 39.3894 503.942 40.157 504.194 40.5298L507.285 40.5298C507.594 40.0035 507.961 39.3674 508.347 38.6656C509.352 40.8149 511.4 40.793 512.907 41.8677C514.549 41.1658 516.114 40.486 517.621 39.828C518.143 39.9815 518.626 40.135 519.302 40.3324C519.572 42.0431 520.867 42.5475 522.123 42.8765C523.591 42.4379 524.963 42.1966 526.218 41.6045C527.03 41.2097 527.648 41.3632 528.382 41.6045C529.232 41.9115 530.218 42.4598 530.99 42.2405C532.749 41.7141 534.333 41.9334 535.762 42.8984C536.265 42.5914 536.651 42.3721 536.98 42.1528C537.327 42.5695 537.656 43.1836 537.81 43.1178C538.815 42.7669 539.8 42.2624 540.689 41.8676C541.443 42.3063 542.215 42.7888 542.872 43.1836C544.65 41.3852 545.596 38.9946 547.895 38.1831C547.548 38.6437 547.181 39.1042 546.736 39.6745C548.011 40.9246 549.48 41.8019 550.33 43.3151C552.61 42.6572 554.696 43.2713 557.188 43.5783C557.768 42.8107 558.541 41.8019 559.41 40.6833C560.106 40.9026 560.956 41.1658 561.806 41.429C562.269 42.7888 561.806 44.6749 563.622 45.4206C564.24 44.7626 564.858 44.0828 565.477 43.4029C565.612 43.688 565.708 43.9073 565.805 44.1266C566.211 44.0608 566.578 44.017 567.157 43.9292C566.868 44.7188 566.655 45.2671 566.443 45.9031C566.829 46.1882 567.273 46.7804 567.563 46.6926C568.181 46.5391 568.993 46.9558 569.456 46.1224C569.495 46.0566 569.572 46.0566 569.669 46.0127C570.094 48.491 571.91 47.0216 572.953 47.6576C573.263 47.1971 573.475 46.89 573.726 46.5172C574.924 47.2848 575.987 47.9427 577.011 48.6007C577.977 48.184 578.865 47.8112 579.773 47.4164C580.681 48.9077 582.575 47.8769 583.464 49.4999C583.56 48.9955 583.637 48.6226 583.715 48.2498C584.964 48.82 586.22 49.0613 587.482 48.9735C589.047 50.5965 590.882 50.75 592.737 50.2894C594.032 49.9605 595.249 49.7631 596.562 50.2456C597.084 50.443 597.799 50.3552 598.321 50.1359C599.325 49.7192 600.253 49.1271 600.987 48.7323C602.436 49.7411 603.769 50.6403 605.083 51.5834C606.551 52.6142 608.116 51.8466 609.623 51.8905C610.917 51.9124 612.231 51.1448 613.525 52.0659C613.68 52.1756 614.047 52.1536 614.144 52.022C614.897 51.1009 615.728 51.7589 616.539 51.8466C617.447 51.9343 618.355 51.9782 619.244 52.0878C619.611 52.1317 619.998 52.2633 620.326 52.4168C622.065 53.2502 623.842 53.9959 625.523 54.9609C626.566 55.575 627.397 55.5969 628.151 54.6319C628.634 55.1144 629.02 55.5092 630.102 56.5838C630.121 55.8162 630.141 55.246 630.179 54.61C630.527 55.7724 630.739 56.5181 630.855 56.9348C633.367 56.6716 635.569 56.4523 637.984 56.211C638.178 56.4303 638.622 56.8909 639.028 57.3295C639.472 57.1321 639.839 57.0006 640.477 56.7374C640.67 57.1979 640.902 57.7462 641.192 58.448C641.752 57.6585 642.042 57.2637 642.351 56.8251C643.491 56.8909 644.688 57.176 645.326 58.2507C646.543 60.2903 648.398 60.6193 650.175 61.1457C650.6 60.7509 650.929 60.4658 651.277 60.1149C651.818 60.9921 652.301 61.7597 652.822 62.6151C653.943 62.2203 654.986 64.0406 656.087 62.6151C656.377 63.0318 656.609 63.3388 656.879 63.7117C657.478 63.2072 657.942 62.8125 658.406 62.4177C660.434 63.5581 661.207 63.5143 663.661 62.1106C664.897 62.7247 666.153 63.4046 667.428 63.9968C668.066 64.2819 668.742 64.5451 669.418 64.5889C670.867 64.6767 672.316 64.6109 673.321 64.6109C674.345 65.4223 675.002 66.2557 675.794 66.497C677.165 66.9137 678.614 67.0672 680.044 67.1111C680.74 67.133 681.416 67.6155 682.227 66.9576C682.807 66.4751 683.85 66.5847 684.662 66.6505C685.299 66.6944 685.898 67.1769 686.536 67.3523C687.656 67.6594 688.777 67.9445 689.897 68.1638C690.554 68.2954 691.211 68.3393 691.907 68.427C691.926 68.5147 691.945 68.7121 692.042 68.8437C693.278 70.4886 693.491 70.4886 694.959 69.1507C695.403 68.756 696.002 68.5586 696.621 68.2077C696.988 69.063 697.278 69.7648 697.587 70.4667C698.089 70.4009 698.533 70.3351 698.939 70.2693C699.113 69.8306 699.248 69.4797 699.403 69.063C699.577 69.5236 699.712 69.9184 699.866 70.3131C701.721 70.9491 703.576 71.5632 705.469 72.1992C706.107 72.0019 706.899 71.7606 707.807 71.4974C707.807 71.4536 707.846 71.1465 707.904 70.7737C709.082 70.9053 710.376 70.664 711.284 71.2343C712.289 71.8703 713.159 71.629 714.047 71.4536C715.013 71.2562 715.96 71.2123 716.907 71.1027C718.375 70.9272 719.824 70.3789 721.64 69.8964C721.601 69.8745 721.93 70.0719 722.239 70.3131C722.548 70.5544 722.838 70.8395 723.128 71.1027C723.63 70.8833 724.074 70.7298 724.48 70.5105C726.412 69.4797 727.243 69.4578 729.426 70.028C730.527 70.3131 731.706 70.4666 732.73 69.5894C732.884 70.3131 732.884 71.1685 733.232 71.7168C733.773 72.594 734.546 72.2212 735.067 71.629C735.512 72.0457 735.84 72.3747 736.285 72.7914C737.193 71.4536 738.004 70.2254 738.97 68.7779C738.835 70.1157 738.7 71.1246 738.642 72.1554C738.584 72.9011 738.835 73.4932 739.511 73.8222C740.168 74.1512 740.709 74.0415 741.211 73.5152C741.636 73.0546 742.061 72.5721 742.37 72.2431C743.356 73.1204 744.225 73.9099 745.114 74.6995C745.423 73.8661 746.06 73.8661 746.601 73.7783L746.601 71.0807C747.181 72.3966 747.548 73.23 747.741 73.6906C748.804 73.8661 749.905 73.6906 750.292 74.195C751.605 75.8838 752.745 75.2478 754.156 74.4801C756.242 73.3616 758.309 71.7825 760.744 73.23C761.362 72.594 761.69 71.5852 762.656 72.1115C763.506 71.0588 763.661 72.6817 764.221 72.6159C765.883 72.3747 767.834 73.23 768.839 70.9272C770.462 72.0019 771.408 70.9711 772.065 70.1377C773.07 69.9622 774.113 70.1157 774.461 69.6332C775.214 68.5586 776.258 68.6024 777.146 68.098C778.325 67.44 779.078 67.5497 780.025 68.5147C781.01 69.5236 782.17 70.4008 783.619 69.8306C784.353 69.5455 785.029 69.1069 785.589 68.7998C786.227 69.699 786.826 70.5763 787.289 71.2342C791.211 72.5721 794.979 73.3616 798.707 73.3397C798.92 73.5151 798.997 73.559 799.055 73.6248C800.639 75.5548 801.547 75.6645 803.847 74.8749C804.832 74.524 805.991 74.8091 807.401 74.8091C807.556 74.6995 808.039 74.3266 808.58 73.9099C808.696 74.4143 808.754 74.7433 808.831 75.0942L811.149 75.0942C811.285 74.3705 811.42 73.7345 811.517 73.2081C813.642 73.1642 814.646 71.4536 815.67 70.028C817.39 70.4447 819.013 71.6071 820.288 69.4797C821.119 70.2473 821.872 70.9272 822.703 71.6948C823.707 70.8833 824.809 70.2912 826.103 70.9491C826.296 71.0588 826.702 71.1026 826.76 70.993C827.571 69.5236 828.885 69.9622 830.064 69.8306C830.257 69.8087 830.412 69.3481 830.643 68.9972C830.759 69.6332 830.856 70.1815 830.972 70.7737C831.551 70.7298 832.382 70.4666 832.498 70.6859C833.387 72.3747 834.391 70.7956 835.01 70.8614C836.555 71.1684 837.154 73.1642 839.067 72.5063C839.743 72.4844 839.125 70.9711 840.129 70.6201C840.902 70.357 841.521 69.5016 841.946 69.1288C842.776 69.4358 843.395 69.8525 843.974 69.8087C844.67 69.7429 845.346 69.2384 846.022 68.9314C846.853 68.5586 847.664 68.1857 848.514 67.9006C848.669 67.8348 848.939 68.1857 849.268 68.427C848.534 68.9753 847.993 69.392 847.452 69.8087C848.476 70.2912 849.364 70.6859 850.195 71.0588C850.678 70.2473 851.103 69.5016 851.741 68.405C852.127 69.6113 852.378 70.357 852.649 71.1684C853.576 71.3878 854.484 71.6071 855.527 71.8702C855.721 70.993 855.895 70.2912 856.146 69.2165C856.436 70.3131 856.629 71.0368 856.783 71.629C858.232 72.8352 859.044 70.5543 860.319 71.0807C860.473 71.4974 860.628 71.958 860.802 72.4185C862.058 71.322 863.603 72.1992 864.762 71.2342C865.361 71.7167 865.864 72.0896 866.405 72.5282C867.023 71.936 867.602 71.3658 868.105 70.8614C868.955 70.9272 869.67 70.971 870.404 71.0149L870.404 72.1773C871.447 71.1904 872.471 70.2254 873.302 69.4578C875.813 70.2912 878.035 71.0149 880.276 71.7387C880.392 71.1026 880.508 70.5982 880.547 70.335C881.049 70.4666 881.532 70.5763 881.996 70.7079C881.571 71.8922 882.788 72.0676 883.058 72.9449C883.851 71.7825 884.604 70.664 885.435 69.4358C885.512 70.1157 885.589 70.6859 885.628 71.0807L887.347 71.0807C888.584 70.664 888.796 68.4489 890.767 68.3173C890.207 69.2823 889.801 69.9622 889.569 70.357C890.671 71.7606 891.617 72.9668 892.564 74.1512C893.427 73.5517 894.676 73.5517 896.312 74.1511C896.447 73.8441 896.679 73.3835 896.834 73.0107C898.65 73.559 900.099 73.3835 900.929 71.7606C901.992 71.8483 902.958 72.1773 903.769 71.936C904.542 71.6948 905.18 70.8394 905.875 70.2473C906.397 71.0368 907.15 70.971 908.02 70.7517C908.889 70.5324 909.797 69.9622 910.686 70.3131C911.865 70.7737 912.444 69.5674 913.372 69.3481C914.395 69.1068 915.4 68.6463 916.405 68.2954C916.54 68.2515 916.695 68.2954 916.907 68.2954C917.274 68.6682 917.661 69.063 918.008 69.4358C918.433 69.2604 918.781 69.1288 919.129 68.9972C919.361 69.4797 919.554 69.8964 919.786 70.4008C920.732 69.6332 921.544 68.9752 922.336 68.3392C923.012 69.3042 924.461 68.3612 924.944 69.7648C925.852 68.9095 926.374 70.5763 927.243 70.1815C929.04 69.392 931.107 69.2384 932.363 67.2207L938.14 67.2207C938.43 66.7821 938.777 66.2557 939.125 65.7293C940.149 66.3215 941.328 65.1591 942.12 66.1899C941.984 66.7601 941.868 67.1988 941.695 67.8348C942.95 67.0233 943.974 66.3654 944.979 65.6855C945.307 66.2557 945.597 66.7382 945.887 67.1988C947.877 65.8171 950.137 65.6416 952.05 66.6066C952.437 66.804 952.9 66.804 953.325 66.7821C953.731 66.7382 953.634 65.4004 954.446 66.1899C954.813 65.6635 955.199 65.1372 955.624 64.567C956.371 65.956 957.305 66.4385 958.426 66.0145C958.773 65.8829 959.141 65.7293 959.508 65.6855C960.628 65.532 961.517 65.0056 962.232 63.9967C962.56 63.5362 963.024 63.2291 963.391 62.8782C965.246 63.9529 965.4 63.9529 966.753 62.8782C966.811 62.8343 966.965 62.944 967.081 62.9879C966.965 63.6458 966.869 64.3038 966.733 65.0714C967.641 64.6328 968.704 65.2688 969.206 64.1503C970.095 64.3915 971.061 64.3915 971.66 64.9179C972.22 65.4004 972.471 65.6416 973.186 65.3565C973.901 65.0714 974.732 65.3126 975.253 66.0802C975.524 66.4969 975.698 67.0014 975.91 67.4619C976.046 67.2646 976.181 67.0672 976.316 66.8698C977.205 66.9575 978.151 67.3084 979.002 67.0891C980.141 66.804 981.648 67.2865 982.286 65.5319C982.363 65.3126 982.711 65.2249 983.078 64.9837C982.962 66.168 982.189 67.3962 983.329 67.769C984.585 68.1857 984.778 69.37 985.454 70.6201L985.454 69.0849C986.498 69.5235 987.541 69.9841 988.43 70.3569C988.468 70.8175 988.488 71.1026 988.488 71.3219C989.376 71.1465 990.168 70.7078 990.845 70.8833C992.294 71.2561 993.144 70.4885 993.839 69.4139C994.882 69.1507 995.134 70.8175 996.274 70.3569C997.046 70.0499 997.974 70.2911 998.959 70.2911C999.23 69.7648 999.539 69.1288 999.886 68.4708C1000.27 69.041 1000.58 69.5016 1000.99 70.1157C1002.77 68.5805 1004.87 69.9402 1006.69 69.041C1007.59 69.8744 1008.34 69.9622 1008.95 69.3042C1009.18 69.6332 1009.39 69.9841 1009.7 70.4447C1010.74 70.028 1011.81 69.5893 1012.93 69.1288C1012.99 69.2165 1013.16 69.4577 1013.33 69.699C1013.31 69.5016 1013.28 69.3042 1013.26 69.1288C1015.79 69.8525 1017.95 68.9533 1020.06 67.6813C1020.44 67.9006 1020.85 68.1199 1021.54 68.5147C1021.85 68.0102 1022.18 67.44 1022.45 67.0014C1024.07 67.4619 1025.52 67.8567 1027.26 68.3611C1027.75 67.5935 1028.27 66.7382 1028.89 65.7513C1029.18 66.4531 1029.45 67.133 1029.74 67.8567C1030.03 67.6813 1030.41 67.3303 1030.53 67.4181C1031.92 68.4927 1033.1 67.8348 1034.02 66.9356C1035.03 67.7032 1035.84 68.3173 1036.67 68.9533C1037.66 68.0541 1038.51 67.2865 1039.45 66.4092C1041.02 68.5147 1043.43 68.0541 1045.67 68.4927C1046.14 67.6155 1046.58 66.804 1047.03 65.9706C1048.05 67.2645 1048.07 67.3303 1049.44 66.8478C1050.85 66.3653 1052.24 66.2776 1053.6 66.7601C1055.53 64.5669 1058.54 64.1283 1059.55 61.6719C1061.34 60.9043 1062.71 60.3341 1064.42 59.6104C1064.61 60.1367 1064.82 60.685 1065.07 61.3649C1065.57 60.5534 1065.84 60.1148 1066.02 59.8297L1067.72 59.8297C1068.47 60.4438 1069.13 60.9921 1069.79 61.5404C1070 61.2114 1070.13 60.9921 1070.29 60.7508C1070.52 61.0579 1070.73 61.343 1070.87 61.5404C1071.68 61.4088 1072.51 60.9921 1073.11 61.2552C1074.44 61.8255 1075.6 60.4657 1076.86 61.0798C1076.99 61.1456 1077.28 60.8824 1077.46 60.7289C1078.98 59.3691 1080.68 58.6234 1082.61 58.9524C1083 58.0313 1083.33 57.2637 1083.66 56.4741C1085.26 57.2417 1085.09 55.4433 1085.72 54.7634C1087.68 56.2548 1089.72 55.553 1091.77 55.0705C1092.74 56.1451 1093.09 56.496 1093.63 56.189C1095.04 55.3556 1096.54 55.8162 1097.97 55.5091C1098.38 55.4214 1098.82 55.6188 1099.27 55.6407C1099.38 55.6407 1099.52 55.553 1099.62 55.5091C1099.73 55.1363 1099.83 54.8073 1100 54.1932C1100.21 54.917 1100.35 55.3117 1100.47 55.7504C1102.61 55.3995 1103.58 53.7546 1104.04 51.8246C1106.09 51.4737 1107.79 49.5437 1109.7 51.1447C1111.63 49.5656 1112.91 49.3243 1115.17 49.6314C1116.62 49.8288 1118.22 50.1358 1119.52 49.5875C1120.62 49.127 1121.41 49.5437 1122.12 49.6533C1123.88 49.105 1124.42 47.7233 1124.58 45.9469C1125.78 46.4952 1126.37 45.5302 1126.82 44.8503C1128.07 43.0299 1129.56 42.9422 1131.46 43.8414C1132.04 42.9641 1132.6 42.1307 1133.16 41.2754C1134.35 43.2931 1136.01 43.5124 1137.91 42.7229C1138.18 43.0957 1138.45 43.4905 1138.7 43.8633C1140.96 42.8325 1142.8 40.4201 1145.29 41.7579C1146.29 41.407 1147.39 41.407 1147.82 40.7929C1148.52 39.8279 1149.29 40.0253 1150.06 40.0253C1151.07 40.0253 1152.05 40.1569 1153.04 40.3104C1154.54 40.5297 1156.05 40.771 1157.56 41.0561C1157.81 41.0999 1158.08 41.4289 1158.21 41.6921C1158.68 42.5474 1159.43 42.7887 1160.2 42.7229C1161.11 42.6352 1161.44 41.7359 1161.61 40.7271C1162 41.4289 1162.21 42.043 1162.6 42.4378C1163.08 42.9422 1163.66 43.5563 1164.26 43.644C1164.92 43.7317 1165.77 43.4686 1166.31 43.0299C1167.22 42.2842 1167.95 41.2754 1168.78 40.3762C1168.84 40.3104 1169.03 40.3762 1169.21 40.3762L1169.21 41.5824C1170.52 41.8895 1170.69 40.3762 1171.7 39.9156C1172.9 40.2446 1174.11 39.9595 1174.81 38.7532C1176.66 39.1919 1178.34 39.5866 1180.64 40.1349C1181.28 39.8717 1182.48 39.3015 1183.74 38.9287C1185.45 38.4243 1186.9 36.6478 1188.95 37.525C1189.24 37.6566 1189.84 37.4373 1190.01 37.1522C1190.83 35.946 1191.62 36.4065 1192.49 36.9768C1193.12 37.3935 1193.8 37.7444 1194.61 38.2049C1195.13 36.56 1196.51 37.8979 1197.43 37.1303C1198.32 36.4065 1199.46 36.0995 1200.23 35.7486C1201.08 34.8055 1201.74 33.9721 1202.48 33.2922C1204.27 31.6473 1206.71 30.9674 1207.9 28.4453C1208.79 29.8051 1209.57 30.9674 1210.34 32.1518C1210.61 31.7351 1210.82 31.4061 1211.03 31.0771C1211.85 31.7351 1212.52 32.2833 1213.24 32.8755C1214.47 32.3711 1215.69 31.8886 1216.93 31.3841C1217.06 31.7789 1217.2 32.1737 1217.33 32.5904C1218.41 32.5904 1219.48 32.5904 1220.54 32.5904C1221.33 32.5904 1222.22 32.8097 1222.92 32.5246C1224.69 31.7789 1226.22 32.1079 1227.61 33.687C1230.51 31.6912 1232.9 33.8186 1235.01 34.652C1236.54 34.4546 1237.79 34.6081 1238.74 34.0817C1239.65 33.5773 1240.25 32.3711 1240.98 31.4719C1241.06 31.5157 1241.14 31.5596 1241.21 31.6035C1240.98 32.3711 1240.75 33.1387 1240.54 33.8844C1241.5 34.3888 1242.43 34.8494 1243.3 35.288C1243.9 34.9152 1244.46 34.5642 1245.29 34.0598C1244.94 34.8274 1244.77 35.2003 1244.55 35.6828C1245.29 36.3627 1246.08 36.9109 1246.66 37.7005C1247.32 38.5997 1248.55 36.6258 1248.94 38.5558C1249.81 37.9417 1250.74 37.4812 1251.41 36.7574C1252.11 36.0117 1252.92 35.7924 1253.73 35.8363C1254.83 35.924 1256.01 36.7355 1256.71 35.0248C1256.76 35.0687 1256.86 35.0906 1256.9 35.1564C1257.56 36.0775 1258.19 35.5073 1258.6 34.959C1258.97 34.4546 1259.28 34.4546 1259.76 34.4546C1261.07 34.4765 1262.29 34.1037 1263.28 33.0948C1263.26 32.6343 1263.24 32.2175 1263.22 31.6912C1263.66 32.1079 1263.99 32.4149 1264.34 32.7439C1264.86 32.6123 1265.34 32.5685 1265.75 32.3491C1266.08 32.1517 1266.31 31.735 1266.58 31.3841C1266.73 31.6912 1266.85 31.9105 1266.95 32.1298C1268.32 31.4719 1269.61 30.5946 1271.02 30.2875C1272.09 30.0463 1272.84 29.5857 1273.55 28.7962C1273.65 28.6865 1273.84 28.7085 1273.98 28.6646C1274.4 28.9716 1274.83 29.2787 1275.27 29.6296C1275.45 29.0594 1275.58 28.6646 1275.78 28.0286C1275.95 28.5988 1276.07 28.9716 1276.2 29.3664C1277.13 28.7743 1278.4 30.0244 1279.06 28.4453C1279.56 28.8401 1279.95 29.1252 1280.34 29.3883C1280.37 29.4103 1280.47 29.3883 1280.53 29.3664C1280.64 29.1471 1280.76 28.9278 1280.88 28.7304C1281.44 28.4453 1281.38 29.9805 1282.11 29.2568C1282.44 28.9278 1283.18 29.5638 1283.33 28.533C1283.39 28.204 1284.04 27.897 1284.47 27.7435C1285.84 27.2829 1287.23 26.8662 1288.62 26.5372C1289.01 26.4495 1289.57 26.6249 1289.86 26.9101C1290.11 27.1732 1290.17 27.4583 1290.5 27.0855C1290.88 26.6469 1291.25 26.1863 1291.64 25.7257C1291.83 25.9012 1292.1 26.1644 1292.45 26.4933C1292.91 25.6161 1293.26 24.8265 1293.7 24.1247C1294.23 23.2913 1294.84 22.5237 1295.5 21.6245C1296.08 21.8877 1296.72 22.1728 1297.36 22.436C1297.61 22.0193 1297.82 21.6903 1298.01 21.3832C1298.4 21.6903 1298.77 21.9754 1299.4 22.4579C1299.73 21.8219 1300.02 21.2078 1300.29 20.6814C1302.17 21.7999 1303.54 20.1989 1305.1 20.3744C1305.84 20.4621 1306.65 19.4313 1307.67 18.7514C1308.16 18.883 1308.93 19.1023 1309.7 19.3217C1309.82 18.9927 1309.93 18.6637 1310.13 18.0715C1310.3 18.883 1310.4 19.3655 1310.57 20.1551C1310.74 19.3875 1310.84 18.9927 1310.9 18.7734C1311.81 18.6418 1312.56 18.576 1313.3 18.3786C1314.09 18.1593 1314.88 17.8303 1315.65 17.5233C1316.44 17.2162 1317.2 16.8434 1317.99 16.5363C1318.7 16.2512 1318.47 14.7379 1319.59 15.0011C1319.94 14.1458 1320.25 13.2904 1320.62 12.457C1320.79 12.0622 1321.08 11.7552 1321.26 11.3824C1322.01 9.891 1322.67 8.33384 1323.48 6.86441C1324.44 5.1318 1325.45 3.39919 1326.59 1.79817C1327.07 1.09636 1327.9 0.416471 1328.64 0.306812C1330.37 0.0655627 1332.21 -0.153755 1333.89 0.197153C1335.51 0.548061 1337 0.942832 1338.53 -0.000234036C1338.85 1.1987 1339.49 1.93707 1340.46 2.21487C1341.06 1.79817 1341.7 1.05249 1342.02 1.20601C1342.74 1.51306 1343.32 2.28067 1343.99 2.87283C1345.42 2.76317 1346.93 2.65351 1348.46 2.56578C1348.81 2.56578 1349.33 2.52192 1349.48 2.76317C1350.54 4.21066 1351.59 3.79396 1352.71 2.91669C1353.33 2.43419 1353.98 1.95169 1354.66 1.57885C1355.16 1.31567 1355.74 1.22794 1356.19 1.09635C1356.07 2.85089 1355.97 4.34225 1355.88 5.83361C1356.94 6.09679 1357.44 6.73281 1357.94 8.3777C1358.06 8.04872 1358.18 7.71974 1358.37 7.21531C1358.56 7.8294 1358.7 8.20224 1358.93 8.88213C1359.35 7.76361 1359.66 6.97406 1360.15 5.72395C1360.4 6.84247 1360.51 7.45656 1360.69 8.20224C1362.29 6.57929 1363.82 5.19759 1366 5.81168Z"></path></svg></div></div></div><astro-island uid="167Ay1" prefix="r93" component-url="/_astro/section-header.C2RA8JXh.js" component-export="SectionHeader" renderer-url="/_astro/client.BL0wHa6y.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"pink"],"buttons":[1,[[0,{"text":[0,"Registrieren"],"url":[0,"https://www.klaviyo.com/de/sign-up"],"buttonType":[0,"primary"],"openInNewTab":[0,null],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Klaviyo bietet alles, was dein B2C-Unternehmen für das Bulk-SMS-Marketing braucht."],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-pink);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Klaviyo bietet alles, was dein B2C-Unternehmen für das Bulk-SMS-Marketing braucht.</h2><div class="_buttonContainer_1y522_72"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Registrieren" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/de/sign-up" role="link" tabindex="0" target="_self" buttonType="primary">Registrieren</a></div></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-pink);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 98" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none"><path d="M1366 5.81168L1366 99.0217L1.73135e-05 99.0219C1.31031e-05 74.9409 8.8926e-06 50.8598 4.6783e-06 26.7568C0.367084 26.8445 0.753484 27.0638 1.08192 26.998C2.27976 26.7787 3.53556 26.8006 4.67544 26.998C7.5348 27.4586 10.3555 28.2481 13.466 28.9719C13.7752 28.7745 14.3548 28.3797 14.8571 28.0288C16.5959 28.5113 18.3347 29.0377 19.9189 28.2042C21.4065 27.4147 22.8555 27.2173 24.4011 27.327C24.3239 28.2262 24.2273 29.1473 24.15 29.9807C24.8648 30.5071 25.6569 30.7703 25.9274 31.3405C26.4877 32.5248 27.2991 32.5906 28.2651 32.4809C29.7141 32.3055 30.8927 31.6256 31.6655 30.1562C31.8007 29.893 32.1098 29.7395 32.3996 29.4982C32.7474 29.9588 33.0372 30.3316 33.269 30.6387C34.4669 30.3097 35.5874 29.9807 36.7273 29.6737C38.2922 30.858 38.5627 29.1473 39.2968 28.1604C39.606 28.8841 39.9151 29.5859 40.1469 30.1342C41.1129 30.6825 41.6539 30.0026 42.3687 29.6956C43.0063 29.4324 43.895 29.9149 44.7258 30.0684C44.8417 29.8272 44.9962 29.5421 45.2088 29.1473C45.6724 29.3008 46.1748 29.4544 46.6384 29.5859C47.0635 29.1692 47.4499 28.8183 47.7783 28.5113C48.3 29.0377 48.6864 29.4324 49.3239 30.0684C49.5171 28.6648 49.6524 27.6998 49.8069 26.5155C50.0774 27.3928 50.2706 28.0288 50.4638 28.6648C50.5797 28.6209 50.6956 28.599 50.8116 28.5552C50.8695 28.0507 50.9468 27.5244 51.0434 26.7567C51.4878 27.7217 51.8162 28.4016 52.2026 29.235C52.7049 28.7087 53.13 28.3358 53.4777 27.9191C53.9028 27.4147 54.2698 26.8664 54.5596 26.4716C56.0924 26.7202 57.4576 26.4058 58.6555 25.5286C59.7181 26.1427 60.6841 26.7129 61.3603 27.1296C62.191 26.669 62.674 26.4497 63.1377 26.1646C64.5287 25.2654 66.2869 25.068 67.1563 23.138C67.4461 22.4581 68.3541 22.1291 68.9337 21.6686C69.3587 21.9537 69.6872 22.1511 70.0349 22.3704C70.5179 22.1291 71.0009 21.7124 71.5033 21.6686C72.0442 21.6028 72.6045 21.866 73.1261 21.9975C73.358 21.5589 73.5898 21.1422 73.8023 20.7474C74.5945 20.9668 75.2707 21.1422 76.0435 21.3396C76.9708 20.1772 77.8789 19.0148 78.8835 17.7428C79.1926 18.2911 79.5404 18.9271 79.9075 19.5851C80.062 19.4754 80.1973 19.3657 80.3518 19.2561C80.4484 18.4007 80.5257 17.5454 80.6416 16.4707C81.0667 16.9971 81.2985 17.2822 81.6076 17.677C82.3225 16.383 83.9646 17.7428 84.5056 15.9444C84.9693 16.6901 85.317 17.2603 85.7228 17.8963C86.1671 17.1726 86.3603 16.8436 86.6501 16.383C88.0605 17.8305 89.7993 17.6331 91.0551 17.6551C92.678 16.2734 93.3542 14.1679 95.576 14.5627C95.9237 14.6285 96.3681 14.1021 96.7158 13.7951C96.9284 13.5977 97.1409 13.0494 97.2568 13.0932C98.7444 13.5977 98.899 11.7993 99.3433 11.5361C101.198 11.7335 102.666 11.8651 104.135 12.0186C105.313 13.2029 108.772 15.5277 110.568 15.8786C111.785 16.1198 113.099 15.7689 114.49 15.6812C115.05 17.019 115.785 18.2911 117.272 18.62C117.543 18.0937 117.755 17.677 117.987 17.1945C119.784 21.3615 124.131 22.5678 127.879 21.9975C128.265 22.3923 128.652 22.7871 128.671 22.8309C130.294 22.7652 131.492 22.8309 132.612 22.5897C133.482 22.3923 134.448 22.809 135.221 21.9317C136.264 20.7694 137.307 21.1203 138.157 22.2827C139.49 21.1641 141.036 21.6686 142.002 22.2826C143.18 23.0503 144.262 23.5986 145.595 23.7301C146.02 23.774 146.503 24.0372 146.813 24.3662C148.204 25.8356 149.942 26.2742 151.623 26.6909C152.087 25.9891 152.473 25.397 153.034 24.5636C153.922 26.34 154.792 27.0638 156.202 26.8883C157.149 26.7787 158.153 26.9322 159.1 27.1076C160.298 27.3489 161.573 28.2262 162.636 27.941C164.645 27.3927 166.268 28.4455 167.871 29.1912C169.378 29.893 170.75 30.3535 172.315 29.9807C172.354 29.4543 172.392 28.9718 172.431 28.1823C173.474 28.9499 174.266 29.9149 175.425 29.564C175.503 29.235 175.561 28.928 175.619 28.6867C176.855 28.8841 178.323 28.6429 179.212 29.3447C180.777 30.5948 182.593 30.3755 184.158 31.2308C185.298 30.5509 186.38 29.893 186.94 29.5421C188.273 29.3885 189.104 29.3666 189.896 29.2131C190.881 29.0376 191.963 28.3139 192.794 28.599C194.301 29.1473 195.769 29.0157 197.257 29.1911C199.788 29.4982 202.164 28.8622 204.541 28.3139C208.501 27.3927 212.346 25.6601 216.519 26.669C217.021 26.7787 217.659 26.7567 218.123 26.5374C219.63 25.7917 221.252 25.8575 222.817 25.7259C225.02 25.5505 227.242 25.7259 229.444 25.6163C230.758 25.5724 231.994 25.5724 233.231 26.3619C233.83 26.7348 234.738 26.4277 235.453 26.6909C236.225 26.976 236.882 27.5901 237.636 27.941C237.945 28.0946 238.389 27.9191 238.756 27.8752C242.079 27.5024 245.344 26.0988 248.745 27.3269C248.822 27.3489 248.899 27.3269 248.977 27.3269C251.565 26.4935 254.348 27.2392 256.936 26.1207C257.787 25.7478 258.791 25.7259 259.699 25.3311C260.337 25.046 261.245 25.1338 261.902 25.4189C264.22 26.4277 266.538 27.0638 268.992 26.2523C269.147 26.2084 269.301 26.2084 269.456 26.1646C270.866 25.7259 272.161 26.033 272.953 26.6032L278.536 26.6032C278.981 27.1953 279.367 27.7217 279.502 27.941L285.375 27.941C285.549 27.305 285.743 26.6032 285.955 25.7917C286.651 25.9233 287.23 26.011 287.462 26.0549C287.964 26.7786 288.196 27.2831 288.563 27.5901C289.355 28.27 290.147 29.1034 291.249 28.7964C291.674 28.6867 292.041 28.1823 292.485 27.8314C292.872 28.7964 293.606 28.7964 294.437 28.8183C295.731 28.8622 297.18 28.6867 298.262 29.3227C300.136 30.3974 302.165 30.507 304.058 30.5509C307.497 30.6167 310.936 30.4412 314.375 30.8579C314.607 30.8799 314.838 30.8579 315.051 30.7921C317.543 29.8491 319.997 30.4632 322.528 30.7921C325.097 31.1211 327.763 30.8799 330.333 30.4632C331.55 30.2658 332.729 30.0026 333.965 30.0465C335.549 30.1123 337.172 30.4851 338.699 29.7613C340.534 28.906 342.524 28.7744 344.321 29.0595C346.195 29.3666 347.779 28.9499 349.479 28.4674C350.445 28.2042 351.527 27.7656 352.416 28.0287C353.826 28.4674 355.159 28.2481 356.531 28.1165C357.748 28.0068 358.985 28.0507 360.202 28.0287C360.588 28.0287 360.975 27.9849 361.342 27.9191C363.312 27.5024 365.244 26.9321 367.234 26.6909C368.451 26.5374 369.05 25.9891 369.205 24.4977C369.514 25.5066 369.765 26.2742 370.074 27.2611C371.311 26.5593 372.354 26.8006 373.475 27.2611C374.46 27.6778 375.6 27.7436 376.662 27.8094C378.363 27.8971 380.082 28.0287 381.744 27.7656C383.424 27.5024 385.144 27.4585 386.786 26.9979C387.23 26.8663 387.597 26.4496 388.119 26.0987C390.051 27.634 392.118 29.0376 394.437 26.647C394.727 26.9321 394.997 27.2173 395.287 27.5024C396.601 27.0418 398.127 27.7436 399.247 26.5593C399.615 27.0637 399.885 27.4585 400.175 27.8313C401.759 26.8005 403.652 28.3358 404.85 26.8883C405.797 27.0199 406.705 27.4366 407.42 27.1734C409.081 26.5812 410.608 27.0637 412.172 27.4585C412.501 27.5462 412.829 27.7655 413.158 27.7217C414.278 27.5682 415.399 27.305 416.481 27.1076C416.925 26.2961 417.312 25.5943 417.833 24.6732C418.336 25.5066 418.703 26.1645 419.128 26.8663C420.016 26.0768 420.596 25.5724 421.156 25.0679C423.359 25.9452 425.561 26.2961 427.764 25.7259C427.938 26.2523 428.073 26.647 428.208 27.0637C428.594 26.9321 428.865 26.8225 428.884 26.8225C429.812 27.634 430.623 28.3358 431.608 29.213C431.666 29.4982 431.802 30.1122 431.995 30.9895C432.362 30.4631 432.536 30.2 432.787 29.8052C433.753 30.3096 434.951 30.5947 435.724 31.3843C436.805 32.4809 437.81 32.5905 439.066 32.1738C439.703 31.9545 440.399 31.8448 441.075 31.8229C442.988 31.7791 444.901 31.8229 446.813 31.801C448.011 31.801 449.248 31.6694 449.962 33.1169C450.02 33.2265 450.233 33.2485 450.445 33.3362C450.832 33.0072 451.257 32.6563 451.759 32.2396C452.899 33.2704 454.097 32.9634 455.295 32.437C455.662 33.1388 455.99 33.7968 456.299 34.4328C456.763 34.2135 457.111 34.038 457.536 33.8406C458.85 35.4855 460.646 35.0688 462.308 35.2881C462.656 35.9022 462.965 36.4724 463.235 36.9769C463.873 37.1304 464.356 36.2312 464.955 37.0427C465.283 37.4813 465.843 37.5471 466.268 38.1831C467.234 39.6306 468.799 39.6526 470.384 39.7184C472.586 39.8061 474.499 39.2358 476.276 37.9638C477.493 38.0735 478.672 38.1831 480.005 38.3147C480.14 38.0515 480.353 37.6129 480.643 36.9988C480.952 37.8541 481.087 38.227 481.203 38.5779L483.966 38.5779C484.255 38.0954 484.487 37.6787 484.738 37.262C484.932 37.7664 485.105 38.2489 485.318 38.8191C486.245 38.556 487.192 39.2139 488.061 38.1612C488.332 39.4332 489.105 39.8061 490.148 39.7183C490.38 39.3455 490.573 38.9946 490.824 38.5998C491.423 39.1481 492.003 39.6964 492.756 40.3763C493.123 39.828 493.568 39.4113 493.684 38.9069C493.857 38.1612 493.78 37.3497 493.838 36.5602C493.838 36.4505 493.954 36.3409 494.07 36.1435C494.147 36.5602 494.186 36.9111 494.302 37.2181C494.398 37.5032 494.611 37.7226 494.978 38.3366C495.094 36.9769 495.19 36.0557 495.306 34.7837C495.693 36.0996 495.963 37.0646 496.272 38.0735C496.697 37.9199 497.026 37.7883 497.374 37.6568C497.49 38.0735 497.586 38.4902 497.702 38.9069C498.378 38.2051 499.035 37.5032 499.615 36.8891C500.368 37.7006 501.16 38.534 501.933 39.3674C502.281 39.0385 502.629 38.7314 502.841 38.5121C503.421 39.3894 503.942 40.157 504.194 40.5298L507.285 40.5298C507.594 40.0035 507.961 39.3674 508.347 38.6656C509.352 40.8149 511.4 40.793 512.907 41.8677C514.549 41.1658 516.114 40.486 517.621 39.828C518.143 39.9815 518.626 40.135 519.302 40.3324C519.572 42.0431 520.867 42.5475 522.123 42.8765C523.591 42.4379 524.963 42.1966 526.218 41.6045C527.03 41.2097 527.648 41.3632 528.382 41.6045C529.232 41.9115 530.218 42.4598 530.99 42.2405C532.749 41.7141 534.333 41.9334 535.762 42.8984C536.265 42.5914 536.651 42.3721 536.98 42.1528C537.327 42.5695 537.656 43.1836 537.81 43.1178C538.815 42.7669 539.8 42.2624 540.689 41.8676C541.443 42.3063 542.215 42.7888 542.872 43.1836C544.65 41.3852 545.596 38.9946 547.895 38.1831C547.548 38.6437 547.181 39.1042 546.736 39.6745C548.011 40.9246 549.48 41.8019 550.33 43.3151C552.61 42.6572 554.696 43.2713 557.188 43.5783C557.768 42.8107 558.541 41.8019 559.41 40.6833C560.106 40.9026 560.956 41.1658 561.806 41.429C562.269 42.7888 561.806 44.6749 563.622 45.4206C564.24 44.7626 564.858 44.0828 565.477 43.4029C565.612 43.688 565.708 43.9073 565.805 44.1266C566.211 44.0608 566.578 44.017 567.157 43.9292C566.868 44.7188 566.655 45.2671 566.443 45.9031C566.829 46.1882 567.273 46.7804 567.563 46.6926C568.181 46.5391 568.993 46.9558 569.456 46.1224C569.495 46.0566 569.572 46.0566 569.669 46.0127C570.094 48.491 571.91 47.0216 572.953 47.6576C573.263 47.1971 573.475 46.89 573.726 46.5172C574.924 47.2848 575.987 47.9427 577.011 48.6007C577.977 48.184 578.865 47.8112 579.773 47.4164C580.681 48.9077 582.575 47.8769 583.464 49.4999C583.56 48.9955 583.637 48.6226 583.715 48.2498C584.964 48.82 586.22 49.0613 587.482 48.9735C589.047 50.5965 590.882 50.75 592.737 50.2894C594.032 49.9605 595.249 49.7631 596.562 50.2456C597.084 50.443 597.799 50.3552 598.321 50.1359C599.325 49.7192 600.253 49.1271 600.987 48.7323C602.436 49.7411 603.769 50.6403 605.083 51.5834C606.551 52.6142 608.116 51.8466 609.623 51.8905C610.917 51.9124 612.231 51.1448 613.525 52.0659C613.68 52.1756 614.047 52.1536 614.144 52.022C614.897 51.1009 615.728 51.7589 616.539 51.8466C617.447 51.9343 618.355 51.9782 619.244 52.0878C619.611 52.1317 619.998 52.2633 620.326 52.4168C622.065 53.2502 623.842 53.9959 625.523 54.9609C626.566 55.575 627.397 55.5969 628.151 54.6319C628.634 55.1144 629.02 55.5092 630.102 56.5838C630.121 55.8162 630.141 55.246 630.179 54.61C630.527 55.7724 630.739 56.5181 630.855 56.9348C633.367 56.6716 635.569 56.4523 637.984 56.211C638.178 56.4303 638.622 56.8909 639.028 57.3295C639.472 57.1321 639.839 57.0006 640.477 56.7374C640.67 57.1979 640.902 57.7462 641.192 58.448C641.752 57.6585 642.042 57.2637 642.351 56.8251C643.491 56.8909 644.688 57.176 645.326 58.2507C646.543 60.2903 648.398 60.6193 650.175 61.1457C650.6 60.7509 650.929 60.4658 651.277 60.1149C651.818 60.9921 652.301 61.7597 652.822 62.6151C653.943 62.2203 654.986 64.0406 656.087 62.6151C656.377 63.0318 656.609 63.3388 656.879 63.7117C657.478 63.2072 657.942 62.8125 658.406 62.4177C660.434 63.5581 661.207 63.5143 663.661 62.1106C664.897 62.7247 666.153 63.4046 667.428 63.9968C668.066 64.2819 668.742 64.5451 669.418 64.5889C670.867 64.6767 672.316 64.6109 673.321 64.6109C674.345 65.4223 675.002 66.2557 675.794 66.497C677.165 66.9137 678.614 67.0672 680.044 67.1111C680.74 67.133 681.416 67.6155 682.227 66.9576C682.807 66.4751 683.85 66.5847 684.662 66.6505C685.299 66.6944 685.898 67.1769 686.536 67.3523C687.656 67.6594 688.777 67.9445 689.897 68.1638C690.554 68.2954 691.211 68.3393 691.907 68.427C691.926 68.5147 691.945 68.7121 692.042 68.8437C693.278 70.4886 693.491 70.4886 694.959 69.1507C695.403 68.756 696.002 68.5586 696.621 68.2077C696.988 69.063 697.278 69.7648 697.587 70.4667C698.089 70.4009 698.533 70.3351 698.939 70.2693C699.113 69.8306 699.248 69.4797 699.403 69.063C699.577 69.5236 699.712 69.9184 699.866 70.3131C701.721 70.9491 703.576 71.5632 705.469 72.1992C706.107 72.0019 706.899 71.7606 707.807 71.4974C707.807 71.4536 707.846 71.1465 707.904 70.7737C709.082 70.9053 710.376 70.664 711.284 71.2343C712.289 71.8703 713.159 71.629 714.047 71.4536C715.013 71.2562 715.96 71.2123 716.907 71.1027C718.375 70.9272 719.824 70.3789 721.64 69.8964C721.601 69.8745 721.93 70.0719 722.239 70.3131C722.548 70.5544 722.838 70.8395 723.128 71.1027C723.63 70.8833 724.074 70.7298 724.48 70.5105C726.412 69.4797 727.243 69.4578 729.426 70.028C730.527 70.3131 731.706 70.4666 732.73 69.5894C732.884 70.3131 732.884 71.1685 733.232 71.7168C733.773 72.594 734.546 72.2212 735.067 71.629C735.512 72.0457 735.84 72.3747 736.285 72.7914C737.193 71.4536 738.004 70.2254 738.97 68.7779C738.835 70.1157 738.7 71.1246 738.642 72.1554C738.584 72.9011 738.835 73.4932 739.511 73.8222C740.168 74.1512 740.709 74.0415 741.211 73.5152C741.636 73.0546 742.061 72.5721 742.37 72.2431C743.356 73.1204 744.225 73.9099 745.114 74.6995C745.423 73.8661 746.06 73.8661 746.601 73.7783L746.601 71.0807C747.181 72.3966 747.548 73.23 747.741 73.6906C748.804 73.8661 749.905 73.6906 750.292 74.195C751.605 75.8838 752.745 75.2478 754.156 74.4801C756.242 73.3616 758.309 71.7825 760.744 73.23C761.362 72.594 761.69 71.5852 762.656 72.1115C763.506 71.0588 763.661 72.6817 764.221 72.6159C765.883 72.3747 767.834 73.23 768.839 70.9272C770.462 72.0019 771.408 70.9711 772.065 70.1377C773.07 69.9622 774.113 70.1157 774.461 69.6332C775.214 68.5586 776.258 68.6024 777.146 68.098C778.325 67.44 779.078 67.5497 780.025 68.5147C781.01 69.5236 782.17 70.4008 783.619 69.8306C784.353 69.5455 785.029 69.1069 785.589 68.7998C786.227 69.699 786.826 70.5763 787.289 71.2342C791.211 72.5721 794.979 73.3616 798.707 73.3397C798.92 73.5151 798.997 73.559 799.055 73.6248C800.639 75.5548 801.547 75.6645 803.847 74.8749C804.832 74.524 805.991 74.8091 807.401 74.8091C807.556 74.6995 808.039 74.3266 808.58 73.9099C808.696 74.4143 808.754 74.7433 808.831 75.0942L811.149 75.0942C811.285 74.3705 811.42 73.7345 811.517 73.2081C813.642 73.1642 814.646 71.4536 815.67 70.028C817.39 70.4447 819.013 71.6071 820.288 69.4797C821.119 70.2473 821.872 70.9272 822.703 71.6948C823.707 70.8833 824.809 70.2912 826.103 70.9491C826.296 71.0588 826.702 71.1026 826.76 70.993C827.571 69.5236 828.885 69.9622 830.064 69.8306C830.257 69.8087 830.412 69.3481 830.643 68.9972C830.759 69.6332 830.856 70.1815 830.972 70.7737C831.551 70.7298 832.382 70.4666 832.498 70.6859C833.387 72.3747 834.391 70.7956 835.01 70.8614C836.555 71.1684 837.154 73.1642 839.067 72.5063C839.743 72.4844 839.125 70.9711 840.129 70.6201C840.902 70.357 841.521 69.5016 841.946 69.1288C842.776 69.4358 843.395 69.8525 843.974 69.8087C844.67 69.7429 845.346 69.2384 846.022 68.9314C846.853 68.5586 847.664 68.1857 848.514 67.9006C848.669 67.8348 848.939 68.1857 849.268 68.427C848.534 68.9753 847.993 69.392 847.452 69.8087C848.476 70.2912 849.364 70.6859 850.195 71.0588C850.678 70.2473 851.103 69.5016 851.741 68.405C852.127 69.6113 852.378 70.357 852.649 71.1684C853.576 71.3878 854.484 71.6071 855.527 71.8702C855.721 70.993 855.895 70.2912 856.146 69.2165C856.436 70.3131 856.629 71.0368 856.783 71.629C858.232 72.8352 859.044 70.5543 860.319 71.0807C860.473 71.4974 860.628 71.958 860.802 72.4185C862.058 71.322 863.603 72.1992 864.762 71.2342C865.361 71.7167 865.864 72.0896 866.405 72.5282C867.023 71.936 867.602 71.3658 868.105 70.8614C868.955 70.9272 869.67 70.971 870.404 71.0149L870.404 72.1773C871.447 71.1904 872.471 70.2254 873.302 69.4578C875.813 70.2912 878.035 71.0149 880.276 71.7387C880.392 71.1026 880.508 70.5982 880.547 70.335C881.049 70.4666 881.532 70.5763 881.996 70.7079C881.571 71.8922 882.788 72.0676 883.058 72.9449C883.851 71.7825 884.604 70.664 885.435 69.4358C885.512 70.1157 885.589 70.6859 885.628 71.0807L887.347 71.0807C888.584 70.664 888.796 68.4489 890.767 68.3173C890.207 69.2823 889.801 69.9622 889.569 70.357C890.671 71.7606 891.617 72.9668 892.564 74.1512C893.427 73.5517 894.676 73.5517 896.312 74.1511C896.447 73.8441 896.679 73.3835 896.834 73.0107C898.65 73.559 900.099 73.3835 900.929 71.7606C901.992 71.8483 902.958 72.1773 903.769 71.936C904.542 71.6948 905.18 70.8394 905.875 70.2473C906.397 71.0368 907.15 70.971 908.02 70.7517C908.889 70.5324 909.797 69.9622 910.686 70.3131C911.865 70.7737 912.444 69.5674 913.372 69.3481C914.395 69.1068 915.4 68.6463 916.405 68.2954C916.54 68.2515 916.695 68.2954 916.907 68.2954C917.274 68.6682 917.661 69.063 918.008 69.4358C918.433 69.2604 918.781 69.1288 919.129 68.9972C919.361 69.4797 919.554 69.8964 919.786 70.4008C920.732 69.6332 921.544 68.9752 922.336 68.3392C923.012 69.3042 924.461 68.3612 924.944 69.7648C925.852 68.9095 926.374 70.5763 927.243 70.1815C929.04 69.392 931.107 69.2384 932.363 67.2207L938.14 67.2207C938.43 66.7821 938.777 66.2557 939.125 65.7293C940.149 66.3215 941.328 65.1591 942.12 66.1899C941.984 66.7601 941.868 67.1988 941.695 67.8348C942.95 67.0233 943.974 66.3654 944.979 65.6855C945.307 66.2557 945.597 66.7382 945.887 67.1988C947.877 65.8171 950.137 65.6416 952.05 66.6066C952.437 66.804 952.9 66.804 953.325 66.7821C953.731 66.7382 953.634 65.4004 954.446 66.1899C954.813 65.6635 955.199 65.1372 955.624 64.567C956.371 65.956 957.305 66.4385 958.426 66.0145C958.773 65.8829 959.141 65.7293 959.508 65.6855C960.628 65.532 961.517 65.0056 962.232 63.9967C962.56 63.5362 963.024 63.2291 963.391 62.8782C965.246 63.9529 965.4 63.9529 966.753 62.8782C966.811 62.8343 966.965 62.944 967.081 62.9879C966.965 63.6458 966.869 64.3038 966.733 65.0714C967.641 64.6328 968.704 65.2688 969.206 64.1503C970.095 64.3915 971.061 64.3915 971.66 64.9179C972.22 65.4004 972.471 65.6416 973.186 65.3565C973.901 65.0714 974.732 65.3126 975.253 66.0802C975.524 66.4969 975.698 67.0014 975.91 67.4619C976.046 67.2646 976.181 67.0672 976.316 66.8698C977.205 66.9575 978.151 67.3084 979.002 67.0891C980.141 66.804 981.648 67.2865 982.286 65.5319C982.363 65.3126 982.711 65.2249 983.078 64.9837C982.962 66.168 982.189 67.3962 983.329 67.769C984.585 68.1857 984.778 69.37 985.454 70.6201L985.454 69.0849C986.498 69.5235 987.541 69.9841 988.43 70.3569C988.468 70.8175 988.488 71.1026 988.488 71.3219C989.376 71.1465 990.168 70.7078 990.845 70.8833C992.294 71.2561 993.144 70.4885 993.839 69.4139C994.882 69.1507 995.134 70.8175 996.274 70.3569C997.046 70.0499 997.974 70.2911 998.959 70.2911C999.23 69.7648 999.539 69.1288 999.886 68.4708C1000.27 69.041 1000.58 69.5016 1000.99 70.1157C1002.77 68.5805 1004.87 69.9402 1006.69 69.041C1007.59 69.8744 1008.34 69.9622 1008.95 69.3042C1009.18 69.6332 1009.39 69.9841 1009.7 70.4447C1010.74 70.028 1011.81 69.5893 1012.93 69.1288C1012.99 69.2165 1013.16 69.4577 1013.33 69.699C1013.31 69.5016 1013.28 69.3042 1013.26 69.1288C1015.79 69.8525 1017.95 68.9533 1020.06 67.6813C1020.44 67.9006 1020.85 68.1199 1021.54 68.5147C1021.85 68.0102 1022.18 67.44 1022.45 67.0014C1024.07 67.4619 1025.52 67.8567 1027.26 68.3611C1027.75 67.5935 1028.27 66.7382 1028.89 65.7513C1029.18 66.4531 1029.45 67.133 1029.74 67.8567C1030.03 67.6813 1030.41 67.3303 1030.53 67.4181C1031.92 68.4927 1033.1 67.8348 1034.02 66.9356C1035.03 67.7032 1035.84 68.3173 1036.67 68.9533C1037.66 68.0541 1038.51 67.2865 1039.45 66.4092C1041.02 68.5147 1043.43 68.0541 1045.67 68.4927C1046.14 67.6155 1046.58 66.804 1047.03 65.9706C1048.05 67.2645 1048.07 67.3303 1049.44 66.8478C1050.85 66.3653 1052.24 66.2776 1053.6 66.7601C1055.53 64.5669 1058.54 64.1283 1059.55 61.6719C1061.34 60.9043 1062.71 60.3341 1064.42 59.6104C1064.61 60.1367 1064.82 60.685 1065.07 61.3649C1065.57 60.5534 1065.84 60.1148 1066.02 59.8297L1067.72 59.8297C1068.47 60.4438 1069.13 60.9921 1069.79 61.5404C1070 61.2114 1070.13 60.9921 1070.29 60.7508C1070.52 61.0579 1070.73 61.343 1070.87 61.5404C1071.68 61.4088 1072.51 60.9921 1073.11 61.2552C1074.44 61.8255 1075.6 60.4657 1076.86 61.0798C1076.99 61.1456 1077.28 60.8824 1077.46 60.7289C1078.98 59.3691 1080.68 58.6234 1082.61 58.9524C1083 58.0313 1083.33 57.2637 1083.66 56.4741C1085.26 57.2417 1085.09 55.4433 1085.72 54.7634C1087.68 56.2548 1089.72 55.553 1091.77 55.0705C1092.74 56.1451 1093.09 56.496 1093.63 56.189C1095.04 55.3556 1096.54 55.8162 1097.97 55.5091C1098.38 55.4214 1098.82 55.6188 1099.27 55.6407C1099.38 55.6407 1099.52 55.553 1099.62 55.5091C1099.73 55.1363 1099.83 54.8073 1100 54.1932C1100.21 54.917 1100.35 55.3117 1100.47 55.7504C1102.61 55.3995 1103.58 53.7546 1104.04 51.8246C1106.09 51.4737 1107.79 49.5437 1109.7 51.1447C1111.63 49.5656 1112.91 49.3243 1115.17 49.6314C1116.62 49.8288 1118.22 50.1358 1119.52 49.5875C1120.62 49.127 1121.41 49.5437 1122.12 49.6533C1123.88 49.105 1124.42 47.7233 1124.58 45.9469C1125.78 46.4952 1126.37 45.5302 1126.82 44.8503C1128.07 43.0299 1129.56 42.9422 1131.46 43.8414C1132.04 42.9641 1132.6 42.1307 1133.16 41.2754C1134.35 43.2931 1136.01 43.5124 1137.91 42.7229C1138.18 43.0957 1138.45 43.4905 1138.7 43.8633C1140.96 42.8325 1142.8 40.4201 1145.29 41.7579C1146.29 41.407 1147.39 41.407 1147.82 40.7929C1148.52 39.8279 1149.29 40.0253 1150.06 40.0253C1151.07 40.0253 1152.05 40.1569 1153.04 40.3104C1154.54 40.5297 1156.05 40.771 1157.56 41.0561C1157.81 41.0999 1158.08 41.4289 1158.21 41.6921C1158.68 42.5474 1159.43 42.7887 1160.2 42.7229C1161.11 42.6352 1161.44 41.7359 1161.61 40.7271C1162 41.4289 1162.21 42.043 1162.6 42.4378C1163.08 42.9422 1163.66 43.5563 1164.26 43.644C1164.92 43.7317 1165.77 43.4686 1166.31 43.0299C1167.22 42.2842 1167.95 41.2754 1168.78 40.3762C1168.84 40.3104 1169.03 40.3762 1169.21 40.3762L1169.21 41.5824C1170.52 41.8895 1170.69 40.3762 1171.7 39.9156C1172.9 40.2446 1174.11 39.9595 1174.81 38.7532C1176.66 39.1919 1178.34 39.5866 1180.64 40.1349C1181.28 39.8717 1182.48 39.3015 1183.74 38.9287C1185.45 38.4243 1186.9 36.6478 1188.95 37.525C1189.24 37.6566 1189.84 37.4373 1190.01 37.1522C1190.83 35.946 1191.62 36.4065 1192.49 36.9768C1193.12 37.3935 1193.8 37.7444 1194.61 38.2049C1195.13 36.56 1196.51 37.8979 1197.43 37.1303C1198.32 36.4065 1199.46 36.0995 1200.23 35.7486C1201.08 34.8055 1201.74 33.9721 1202.48 33.2922C1204.27 31.6473 1206.71 30.9674 1207.9 28.4453C1208.79 29.8051 1209.57 30.9674 1210.34 32.1518C1210.61 31.7351 1210.82 31.4061 1211.03 31.0771C1211.85 31.7351 1212.52 32.2833 1213.24 32.8755C1214.47 32.3711 1215.69 31.8886 1216.93 31.3841C1217.06 31.7789 1217.2 32.1737 1217.33 32.5904C1218.41 32.5904 1219.48 32.5904 1220.54 32.5904C1221.33 32.5904 1222.22 32.8097 1222.92 32.5246C1224.69 31.7789 1226.22 32.1079 1227.61 33.687C1230.51 31.6912 1232.9 33.8186 1235.01 34.652C1236.54 34.4546 1237.79 34.6081 1238.74 34.0817C1239.65 33.5773 1240.25 32.3711 1240.98 31.4719C1241.06 31.5157 1241.14 31.5596 1241.21 31.6035C1240.98 32.3711 1240.75 33.1387 1240.54 33.8844C1241.5 34.3888 1242.43 34.8494 1243.3 35.288C1243.9 34.9152 1244.46 34.5642 1245.29 34.0598C1244.94 34.8274 1244.77 35.2003 1244.55 35.6828C1245.29 36.3627 1246.08 36.9109 1246.66 37.7005C1247.32 38.5997 1248.55 36.6258 1248.94 38.5558C1249.81 37.9417 1250.74 37.4812 1251.41 36.7574C1252.11 36.0117 1252.92 35.7924 1253.73 35.8363C1254.83 35.924 1256.01 36.7355 1256.71 35.0248C1256.76 35.0687 1256.86 35.0906 1256.9 35.1564C1257.56 36.0775 1258.19 35.5073 1258.6 34.959C1258.97 34.4546 1259.28 34.4546 1259.76 34.4546C1261.07 34.4765 1262.29 34.1037 1263.28 33.0948C1263.26 32.6343 1263.24 32.2175 1263.22 31.6912C1263.66 32.1079 1263.99 32.4149 1264.34 32.7439C1264.86 32.6123 1265.34 32.5685 1265.75 32.3491C1266.08 32.1517 1266.31 31.735 1266.58 31.3841C1266.73 31.6912 1266.85 31.9105 1266.95 32.1298C1268.32 31.4719 1269.61 30.5946 1271.02 30.2875C1272.09 30.0463 1272.84 29.5857 1273.55 28.7962C1273.65 28.6865 1273.84 28.7085 1273.98 28.6646C1274.4 28.9716 1274.83 29.2787 1275.27 29.6296C1275.45 29.0594 1275.58 28.6646 1275.78 28.0286C1275.95 28.5988 1276.07 28.9716 1276.2 29.3664C1277.13 28.7743 1278.4 30.0244 1279.06 28.4453C1279.56 28.8401 1279.95 29.1252 1280.34 29.3883C1280.37 29.4103 1280.47 29.3883 1280.53 29.3664C1280.64 29.1471 1280.76 28.9278 1280.88 28.7304C1281.44 28.4453 1281.38 29.9805 1282.11 29.2568C1282.44 28.9278 1283.18 29.5638 1283.33 28.533C1283.39 28.204 1284.04 27.897 1284.47 27.7435C1285.84 27.2829 1287.23 26.8662 1288.62 26.5372C1289.01 26.4495 1289.57 26.6249 1289.86 26.9101C1290.11 27.1732 1290.17 27.4583 1290.5 27.0855C1290.88 26.6469 1291.25 26.1863 1291.64 25.7257C1291.83 25.9012 1292.1 26.1644 1292.45 26.4933C1292.91 25.6161 1293.26 24.8265 1293.7 24.1247C1294.23 23.2913 1294.84 22.5237 1295.5 21.6245C1296.08 21.8877 1296.72 22.1728 1297.36 22.436C1297.61 22.0193 1297.82 21.6903 1298.01 21.3832C1298.4 21.6903 1298.77 21.9754 1299.4 22.4579C1299.73 21.8219 1300.02 21.2078 1300.29 20.6814C1302.17 21.7999 1303.54 20.1989 1305.1 20.3744C1305.84 20.4621 1306.65 19.4313 1307.67 18.7514C1308.16 18.883 1308.93 19.1023 1309.7 19.3217C1309.82 18.9927 1309.93 18.6637 1310.13 18.0715C1310.3 18.883 1310.4 19.3655 1310.57 20.1551C1310.74 19.3875 1310.84 18.9927 1310.9 18.7734C1311.81 18.6418 1312.56 18.576 1313.3 18.3786C1314.09 18.1593 1314.88 17.8303 1315.65 17.5233C1316.44 17.2162 1317.2 16.8434 1317.99 16.5363C1318.7 16.2512 1318.47 14.7379 1319.59 15.0011C1319.94 14.1458 1320.25 13.2904 1320.62 12.457C1320.79 12.0622 1321.08 11.7552 1321.26 11.3824C1322.01 9.891 1322.67 8.33384 1323.48 6.86441C1324.44 5.1318 1325.45 3.39919 1326.59 1.79817C1327.07 1.09636 1327.9 0.416471 1328.64 0.306812C1330.37 0.0655627 1332.21 -0.153755 1333.89 0.197153C1335.51 0.548061 1337 0.942832 1338.53 -0.000234036C1338.85 1.1987 1339.49 1.93707 1340.46 2.21487C1341.06 1.79817 1341.7 1.05249 1342.02 1.20601C1342.74 1.51306 1343.32 2.28067 1343.99 2.87283C1345.42 2.76317 1346.93 2.65351 1348.46 2.56578C1348.81 2.56578 1349.33 2.52192 1349.48 2.76317C1350.54 4.21066 1351.59 3.79396 1352.71 2.91669C1353.33 2.43419 1353.98 1.95169 1354.66 1.57885C1355.16 1.31567 1355.74 1.22794 1356.19 1.09635C1356.07 2.85089 1355.97 4.34225 1355.88 5.83361C1356.94 6.09679 1357.44 6.73281 1357.94 8.3777C1358.06 8.04872 1358.18 7.71974 1358.37 7.21531C1358.56 7.8294 1358.7 8.20224 1358.93 8.88213C1359.35 7.76361 1359.66 6.97406 1360.15 5.72395C1360.4 6.84247 1360.51 7.45656 1360.69 8.20224C1362.29 6.57929 1363.82 5.19759 1366 5.81168Z"></path></svg></div></div></div> <script type="module" src="/_astro/DefaultLayout.astro_astro_type_script_index_0_lang.1JVrub11.js"></script> </main> <astro-island uid="1Qh6In" prefix="r96" component-url="/_astro/universal-footer.DfuQrlPU.js" component-export="UniversalFooter" renderer-url="/_astro/client.BL0wHa6y.js" props="{"slot":[0,"footer"],"backgroundColor":[0,"cotton"],"basePathType":[0,"path"],"copyrightMenuItems":[1,[[0,{"_key":[0,"2b1013b6-e93f-45b4-b4f9-49072865f5fc"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Geschäftsbedingungen und Datenschutz"],"url":[0,"/de/legal"]}],[0,{"_key":[0,"c00bf8b4-696e-4656-a353-3c4c800d3b16"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Sicherheit (EN) ↗"],"url":[0,"https://www.klaviyo.com/security"]}],[0,{"_key":[0,"96ab1881-0718-4fd5-87fd-6f77f7b811e4"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Vertrauen (EN) ↗"],"url":[0,"https://www.klaviyo.com/trust"]}],[0,{"_key":[0,"2aec4c94-76da-4a39-998b-12379969bb6b"],"_type":[0,"basicMenuItem"],"image":[0,null],"label":[0,"Marken (EN) ↗"],"url":[0,"https://www.klaviyo.com/legal/trademarks"]}]]],"langCode":[0,"de-DE"],"menuItems":[1,[[0,{"_key":[0,"faa36559-1fc3-4ed1-8cf7-c1f28de5722b"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"facd73be-9394-40b5-ba23-601478738572"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Über Klaviyo"],"url":[0,"/de/about"]}],[0,{"_key":[0,"f78b76e4-5a8a-499d-b53c-89dce5341a05"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Newsroom (EN)↗"],"target":[0,"_blank"],"url":[0,"/newsroom"]}],[0,{"_key":[0,"8b4c78b6-d566-4742-bd7d-2d1a1e1550fe"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Investor Relations (EN)↗"],"target":[0,"_blank"],"url":[0,"https://investors.klaviyo.com/overview/default.aspx"]}],[0,{"_key":[0,"b563a5c4-140e-46ed-b6b2-1f2661d03063"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Kontakt"],"url":[0,"/de/contact-us"]}],[0,{"_key":[0,"5eee2431-b7e8-4458-ae8e-f54576900ee9"],"_type":[0,"menuItem"],"featured":[0,true],"image":[0,null],"label":[0,"Karriere (EN)↗"],"target":[0,"_blank"],"url":[0,"https://www.klaviyo.com/careers"]}],[0,{"_key":[0,"acb34240f9bd"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"cotton"]}],"featured":[0,false],"icon":[0,""],"image":[0,null],"label":[0,"Impressum"],"trailingMark":[0,false],"url":[0,"https://www.klaviyo.com/de/legal/Impressum"]}]]],"eyebrow":[0,"Unternehmen"]}],[0,{"_key":[0,"788cd05d-4083-4203-ab71-292d76f48efe"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"e8d7d259-7193-429e-887a-ea9dd6c986d6"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Übersicht zu B2C CRM"],"url":[0,"/de/platform"]}],[0,{"_key":[0,"5a03ce4f-a624-4606-aa94-c74bfaa7de39"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Klaviyo AI"],"url":[0,"/de/solutions/ai"]}],[0,{"_key":[0,"dbc0bcca-47a7-4519-ae56-aa3fd9e8ea6e"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Marketing"],"url":[0,"/de/solutions/marketing-automation"]}],[0,{"_key":[0,"9398ce34-d48e-441c-a2c5-c1a113c40442"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Klaviyo Service"],"url":[0,"/de/solutions/customer-service"]}],[0,{"_key":[0,"6c6a6a19-1697-4da6-bd6b-73ecce1eaf22"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Analytics"],"url":[0,"/de/solutions/analytics"]}],[0,{"_key":[0,"cf4b5a7e-1ccd-4df1-a02a-c8be8ff450bc"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo Data Platform"],"url":[0,"/de/solutions/customer-data-platform"]}]]],"eyebrow":[0,"Plattform"]}],[0,{"_key":[0,"aa672854-7b05-4c43-bbdb-707c8c30c780"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"1af700d1-95be-41f8-a336-e65c4cb84b14"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Omnichannel-Marketing"],"url":[0,"/de/solutions/omnichannel"]}],[0,{"_key":[0,"62329d58-d240-418e-aaf9-2bf6b696b582"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"E-Mail-Marketing"],"url":[0,"/de/products/email-marketing"]}],[0,{"_key":[0,"1ae755fd-e18d-4b8d-9eb4-f8e7ed4b1be9"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"SMS-Marketing"],"url":[0,"/de/products/sms-marketing"]}],[0,{"_key":[0,"6473971b-2fd9-4a6b-a359-1450005261fa"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"RCS-Marketing"],"url":[0,"/de/products/sms-marketing/rcs"]}],[0,{"_key":[0,"7599bc25-8499-448c-be9e-7693029e0c9a"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Mobile-App-Marketing"],"url":[0,"/de/products/mobile-app-marketing"]}],[0,{"_key":[0,"f6c5b883-40dc-48cb-8fec-f4001ca0ea1b"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"WhatsApp-Marketing"],"url":[0,"/de/products/whatsapp"]}]]],"eyebrow":[0,"Kanäle"]}],[0,{"_key":[0,"cd3688f3-3f97-4c57-90e4-e842d239b48b"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"7d2bf575-dca8-4d2d-9c67-b057dbd1ad93"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Marketing Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/marketing-agent"]}],[0,{"_key":[0,"2079d765-ec75-4cf3-9785-c8c29976759f"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Agent"],"url":[0,"https://www.klaviyo.com/de/solutions/ai/customer-agent"]}],[0,{"_key":[0,"e043dd94-c20b-454e-ace7-1fd57afc3f1c"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Customer Hub"],"url":[0,"/de/products/customer-experience-hub"]}],[0,{"_key":[0,"1d9f3416-9d0f-401f-8f23-c12da4465893"],"_type":[0,"menuItem"],"badge":[0,{"color":[0,"poppy"],"text":[0,"NEU"]}],"image":[0,null],"label":[0,"Helpdesk"],"url":[0,"https://www.klaviyo.com/de/products/helpdesk"]}],[0,{"_key":[0,"61c6e756-b6c7-4f23-a779-9a5c05e8d8c5"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing Analytics"],"url":[0,"/de/products/marketing-analytics"]}],[0,{"_key":[0,"49f3c28f-8f4b-4c46-938c-e1d688257902"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Advanced Klaviyo Data Platform"],"url":[0,"/de/products/advanced-cdp"]}],[0,{"_key":[0,"b64cf942-7ae6-4f9c-b661-5ba2e14998ee"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Web-Formulare"],"url":[0,"/de/features/web-forms"]}],[0,{"_key":[0,"38e574b4-dc45-4aba-867f-44a7a1f3e212"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"E-Mail-Vorlagen"],"url":[0,"/de/features/templates"]}]]],"eyebrow":[0,"Top-Produkte + Funktionen"]}],[0,{"_key":[0,"6cfd45a7-c04d-47ad-9b81-772213215510"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"ca4189c3-f034-46cb-b1da-604c90192bdf"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Enterprise (EN)↗"],"target":[0,"_blank"],"url":[0,"/enterprise"]}],[0,{"_key":[0,"73363686-6c90-4221-8f28-fd1feb08d5fe"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Agenturen und technische Partner (EN)↗"],"url":[0,"/partners"]}],[0,{"_key":[0,"2108a627-4e0c-4aec-b4bf-3cc640c11f44"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Entwickler*innen (EN)↗"],"target":[0,"_blank"],"url":[0,"https://developers.klaviyo.com/en"]}],[0,{"_key":[0,"78cceb0a-fb59-4f11-ac3c-933f60c3ded7"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Einzelhandel und E-Commerce (EN)↗"],"url":[0,"/uk/industry/retail"]}],[0,{"_key":[0,"412413fc-9ab7-46e6-8262-66abfb51fa5c"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Restaurants (EN)↗"],"target":[0,"_blank"],"url":[0,"/industry/restaurants"]}],[0,{"_key":[0,"5c4eccc9-9efc-42c8-bceb-41ff3e1bd788"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Wellness (EN)↗"],"target":[0,"_blank"],"url":[0,"/industry/wellness"]}]]],"eyebrow":[0,"Klaviyo für"]}],[0,{"_key":[0,"7b34c5b7-90f1-4c18-87fd-26c8c8882477"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"beceac7f-de94-4eeb-aeb3-0c8c639d7aa9"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Fallstudien"],"url":[0,"/de/customers"]}],[0,{"_key":[0,"3debcd1b-d091-4cc9-af87-ad2f3fc0236c"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Blog"],"url":[0,"/de/blog"]}],[0,{"_key":[0,"be4b3ee7-ab74-4d00-aae3-7457837c92ae"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing-Ressourcen"],"url":[0,"/de/marketing-resources"]}],[0,{"_key":[0,"3ff15446-a7c9-4a46-a8a4-269f7881ff46"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Marketing für Black Friday"],"url":[0,"/de/bfcm"]}],[0,{"_key":[0,"0763cfe0-2651-4c7b-8fa6-aae0ffe9c2d2"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"ROI-Rechner"],"target":[0,"_blank"],"url":[0,"/de/tools/roi-calculator"]}],[0,{"_key":[0,"07e0cc71-a7f1-4738-9dd0-3d5bf18f6d2c"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Betreffzeilen-Generator (EN)↗"],"url":[0,"/tools/email-subject-line-generator"]}]]],"eyebrow":[0,"Tools und Ressourcen"]}],[0,{"_key":[0,"3ab201ab-5a1d-4756-ad50-bdcb67573f93"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"b4384d95-de58-4c7e-a8ae-e3b0488e3120"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Brevo"],"url":[0,"/de/compare/klaviyo-vs-brevo"]}],[0,{"_key":[0,"dc720a7c-c9b1-4019-9593-60eb404e7ece"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs Emarsys"],"url":[0,"/de/compare/emarsys-vs-klaviyo"]}],[0,{"_key":[0,"0fec84bf-7749-4db9-ac7f-34312375cf43"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Mailchimp (EN)↗"],"url":[0,"/uk/compare/klaviyo-vs-mailchimp"]}],[0,{"_key":[0,"00beb40c-739a-4ae1-9d09-e0582a479f9b"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Attentive (EN)↗"],"url":[0,"/uk/compare/klaviyo-vs-attentive"]}],[0,{"_key":[0,"cff43f72-e2a5-4d3e-b673-bf9c9a2b660e"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Klaviyo vs. Salesforce (EN)↗"],"url":[0,"/uk/compare/klaviyo-vs-salesforce-marketing-cloud"]}]]],"eyebrow":[0,"Warum Klaviyo"]}],[0,{"_key":[0,"2aba4553-f5a9-4167-b653-7cb0b6e331a2"],"_type":[0,"menuColumn"],"childItems":[1,[[0,{"_key":[0,"aa77fac8-3330-45ab-b59d-484ed1e8da48"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Portfolio (EN)↗"],"url":[0,"/uk/features/portfolio"]}],[0,{"_key":[0,"33db2f71-3ebd-40ac-b514-afc9c440c8a1"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Apps & Integrationen (EN)↗"],"url":[0,"/uk/platform-integrations"]}],[0,{"_key":[0,"32127506-9619-4570-ba39-11c6b57ceb78"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Funktionen"],"url":[0,"/de/features"]}],[0,{"_key":[0,"e3f33be8-cb2f-4849-93ea-e0c3093536a2"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Neuigkeiten"],"target":[0,"_blank"],"url":[0,"/de/whats-new"]}],[0,{"_key":[0,"50b8cf17-d99b-4df8-9c8c-53d3e73ac6d6"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Help Center"],"target":[0,"_blank"],"url":[0,"https://help.klaviyo.com/hc/de-de"]}],[0,{"_key":[0,"f9a45699-b3e5-4ac2-9882-0f5831b41083"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Academy (EN)↗"],"target":[0,"_blank"],"url":[0,"https://academy.klaviyo.com/en-us"]}],[0,{"_key":[0,"aea1d833-b201-40ff-8247-01fc64256e34"],"_type":[0,"menuItem"],"image":[0,null],"label":[0,"Community"],"target":[0,"_blank"],"url":[0,"https://community.klaviyo.com/?lang=de"]}]]],"eyebrow":[0,"Mehr entdecken"]}]]],"sites":[1,[[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-de-DE"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo vereint Marketing und Kundenservice in einem KI-basierten B2C-CRM. Testen Sie unsere Omnichannel-Marketingsoftware, unterstützt von K:AI-Agents, um personalisierte Erlebnisse über E-Mail-Marketing, WhatsApp und weitere Kanäle bereitzustellen."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"localeOverride":[0,"de"],"separator":[0,"-"],"title":[0,"Klaviyo DE"],"isoCode":[0,"de"],"isoName":[0,"German"],"locale":[0,"de-DE"],"marketingSitePath":[0,"de"],"name":[0,"German (Germany)"],"nativeName":[0,"Deutsch (Deutschland)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-AU"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo AU"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-AU"],"marketingSitePath":[0,"au"],"name":[0,"English (Australia)"],"nativeName":[0,"English (Australia)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-GB"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo UK"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-GB"],"marketingSitePath":[0,"uk"],"name":[0,"English (United Kingdom)"],"nativeName":[0,"English (United Kingdom)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-SG"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies marketing and service with its AI-first B2C CRM. Try out our omnichannel marketing software, powered by K:AI agents to deliver personalised experiences across email marketing, WhatsApp, and more."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo SG"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-SG"],"marketingSitePath":[0,"sg"],"name":[0,"English (Singapore)"],"nativeName":[0,"English (Singapore)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-en-US"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo"],"isoCode":[0,"en"],"isoName":[0,"English"],"locale":[0,"en-US"],"marketingSitePath":[0,""],"name":[0,"English (United States)"],"nativeName":[0,"English (United States)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-es-ES"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica el marketing y la atención al cliente con su CRM B2C basado en IA. Prueba el software de marketing omnicanal, impulsado por agentes K:AI para ofrecer experiencias personalizadas a través de email marketing, WhatsApp y más."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo ES"],"isoCode":[0,"es"],"isoName":[0,"Spanish"],"locale":[0,"es-ES"],"marketingSitePath":[0,"es"],"name":[0,"Spanish (Spain)"],"nativeName":[0,"Español (España)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-fr-FR"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifie le marketing et le service client avec son CRM B2C axé sur l'IA. Essayez le logiciel de marketing omnicanal, optimisé par des agents K:AI pour offrir des expériences personnalisées via l'email marketing, WhatsApp et plus encore."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo FR"],"isoCode":[0,"fr"],"isoName":[0,"French"],"locale":[0,"fr-FR"],"marketingSitePath":[0,"fr"],"name":[0,"French (France)"],"nativeName":[0,"Français (France)"]}],[0,{"_createdAt":[0,"2025-12-17T21:33:47Z"],"_id":[0,"siteSettings-it-IT"],"_rev":[0,"YJdfQsb7RbX76Tb8OaItHV"],"_type":[0,"siteSettings"],"_updatedAt":[0,"2025-12-17T21:33:47Z"],"description":[0,"Klaviyo unifica marketing e assistenza clienti con il suo CRM B2C basato sull'IA. Prova il software di marketing omnichannel, potenziato da agenti K:AI per offrire esperienze personalizzate su email marketing, WhatsApp e altro ancora."],"generateSitemap":[0,true],"includeInHreflangTags":[0,true],"indexSite":[0,true],"separator":[0,"-"],"title":[0,"Klaviyo IT"],"isoCode":[0,"it"],"isoName":[0,"Italian"],"locale":[0,"it-IT"],"marketingSitePath":[0,"it"],"name":[0,"Italian (Italy)"],"nativeName":[0,"Italiano (Italia)"]}]]],"translations":[1,[[0,{"hreflang":[0,"en-us"],"languageName":[0,"English"],"locale":[0,"en-US"],"url":[0,"https://www.klaviyo.com/products/sms-marketing/bulk-sms-marketing"]}],[0,{"hreflang":[0,"en-gb"],"languageName":[0,"English"],"locale":[0,"en-GB"],"url":[0,"https://www.klaviyo.com/uk/products/sms-marketing/bulk-sms-marketing"]}],[0,{"hreflang":[0,"fr-fr"],"languageName":[0,"French"],"locale":[0,"fr-FR"],"url":[0,"https://www.klaviyo.com/fr/products/sms-marketing/bulk-sms-marketing"]}],[0,{"hreflang":[0,"de-de"],"languageName":[0,"German"],"locale":[0,"de-DE"],"url":[0,"https://www.klaviyo.com/de/products/sms-marketing/bulk-sms-marketing"]}],[0,{"hreflang":[0,"es-es"],"languageName":[0,"Spanish"],"locale":[0,"es-ES"],"url":[0,"https://www.klaviyo.com/es/products/sms-marketing/bulk-sms-marketing"]}],[0,{"hreflang":[0,"it-it"],"languageName":[0,"Italian"],"locale":[0,"it-IT"],"url":[0,"https://www.klaviyo.com/it/products/sms-marketing/bulk-sms-marketing"]}]]]}" ssr client="load" opts="{"name":"ReactFooter","value":true}" await-children><footer class="_footer_17ejh_1 _cotton_17ejh_23" data-navigation-style="default" slot="footer"><div class="grid _grid_17ejh_31"><div class="_beFooter_17ejh_45"><div class="be-ix-link-block"></div></div><nav class="_footerNav_17ejh_40"><ul class="_menuContainer_17ejh_49 _desktopList_17ejh_53"><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Unternehmen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Über Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor Relations (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Kontakt</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Karriere (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/legal/Impressum" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Impressum</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo für</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenturen und technische Partner (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Einzelhandel und E-Commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plattform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Übersicht zu B2C CRM</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools und Ressourcen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Ressourcen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing für Black Friday</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Kanäle</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile-App-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Warum Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top-Produkte + Funktionen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web-Formulare</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagen</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Mehr entdecken</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Integrationen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funktionen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Neuigkeiten</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/de-de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Unternehmen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Über Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor Relations (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Kontakt</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Karriere (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/legal/Impressum" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Impressum</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plattform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Übersicht zu B2C CRM</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Kanäle</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile-App-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top-Produkte + Funktionen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web-Formulare</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagen</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo für</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenturen und technische Partner (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Einzelhandel und E-Commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools und Ressourcen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Ressourcen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing für Black Friday</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Warum Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Mehr entdecken</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Integrationen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funktionen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Neuigkeiten</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/de-de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 1.492 1.59zM5 13.626a7 7 0 0 1-.22-.382c-.657-1.23-1.074-2.847-1.154-4.619h-1.97A6.38 6.38 0 0 0 5 13.626m5.923.04a6.38 6.38 0 0 0 3.422-5.041h-2.023c-.08 1.772-.497 3.388-1.154 4.62a7 7 0 0 1-.245.422m.148-5.041H8.625v5.596c.498-.235 1.002-.744 1.44-1.566.549-1.027.927-2.435 1.006-4.03m0-1.25H8.625V1.779c.498.235 1.002.744 1.44 1.566.549 1.027.927 2.435 1.006 4.03m1.251 0c-.08-1.772-.497-3.388-1.154-4.62a7 7 0 0 0-.245-.422 6.38 6.38 0 0 1 3.422 5.042z" clip-rule="evenodd"></path></svg><span class="_currentLanguageName_18hva_81">Deutschland<!-- --> - <span class="_languageCountry_18hva_117 _cotton_18hva_61">DE</span></span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:0.3rem" class="_chevron_18hva_52"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><nav class="_languageMenu_18hva_1"><ul class="_languageList_18hva_91"><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/bulk-sms-marketing" aria-current="true" rel="alternate" hrefLang="de" lang="de"><span>Deutschland<!-- --> - <span class="_languageCountry_18hva_117">DE</span></span><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" aria-label="(current language)"><path fill="currentColor" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="currentColor" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/au/" hrefLang="en-au" lang="en-au"><span>Australia<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/sms-marketing/bulk-sms-marketing" rel="alternate" hrefLang="en-gb" lang="en-gb"><span>United Kingdom<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/sg/" hrefLang="en-sg" lang="en-sg"><span>Singapore<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/products/sms-marketing/bulk-sms-marketing" rel="alternate" hrefLang="en-us" lang="en-us"><span>United States<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/sms-marketing/bulk-sms-marketing" rel="alternate" hrefLang="es-es" lang="es-es"><span>España<!-- --> - <span class="_languageCountry_18hva_117">ES</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/bulk-sms-marketing" rel="alternate" hrefLang="fr-fr" lang="fr-fr"><span>France<!-- --> - <span class="_languageCountry_18hva_117">FR</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/bulk-sms-marketing" rel="alternate" hrefLang="it-it" lang="it-it"><span>Italia<!-- --> - <span class="_languageCountry_18hva_117">IT</span></span></a></li></ul></nav></div></div><div class="_logo_17ejh_114"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 7340 2186" color="currentColor" style="height:auto"><path fill="currentColor" d="M4029.53 291.505c-.01-38.964 15.28-76.382 42.6-104.238s64.49-43.935 103.56-44.791c39.67.445 77.59 16.368 105.63 44.358s43.97 65.82 44.38 105.383c-.97 38.965-17.23 75.997-45.27 103.142-28.05 27.145-65.66 42.239-104.74 42.04-38.72-.225-75.79-15.672-103.15-42.988-27.37-27.316-42.82-64.295-43.01-102.906m1165.26 315.867c70.57 0 117.01 39.608 117.01 125.52 0 48.442-19.86 129.795-61.87 244.345-57.14 154.013-117.01 330.113-181.01 530.293-28.58-96.74-83.87-250.9-152.16-427.43l-58.58-162.418c-33.15-90.186-50.86-160.569-50.86-206.873 0-63.829 31-99.733 90.58-105.574V576.74h-501.62v28.495c68.44 6.553 123.58 70.382 196.45 264.148l317.74 838.467c42.01 109.99 37.58 209.01-13.14 299.2-37.58 79.21-88.3 118.82-150.16 118.82-77.15 0-117.01-33.05-117.01-101.3 0-26.36 50.86-79.21 50.86-129.79 0-70.39-55.15-103.44-117.01-103.44-85.72 0-142.87 59.41-142.87 149.6 2.14 132.07 114.3 244.34 264.88 244.34 77.15 6.56 139.01-33.05 180.88-68.24 26.57-19.81 59.57-88.05 77.29-120.96a498 498 0 0 0 33.15-81.5c15.43-37.47 24.28-68.25 30.86-88.05 6.57-19.8 19.85-52.86 35.28-103.44l35.29-112.27c95.01-294.92 185.74-552.37 271.46-770.217 50.86-125.378 116.44-199.465 149.58-215.564a194.3 194.3 0 0 1 57.15-19.804V576.74h-361.75zM1710.88 1648.44c-64.01-10.97-119.16-68.25-119.16-189.35V0l-364.17 79.217v30.774c61.72-6.553 123.58 48.442 123.58 165.129v1183.97c0 113.98-61.86 180.51-123.58 189.35-6 .99-11.86 1.71-17.43 2.13a195 195 0 0 1-92.16-16.24c-52.63-24.52-96.14-65.01-124.293-115.69l-168.588-268.85c-35.428-56.5-88.218-100.06-150.5-124.19a310.65 310.65 0 0 0-195.104-9.73l189.732-209.158C812.792 748.279 945.091 646.98 1070.96 605.235V576.74H653.777v28.495c108.153 41.745 101.581 134.211-22.002 279.536L364.749 1195.08V0L.572 79.218v30.774c61.863 0 123.583 61.692 123.583 169.546V1459.09c0 129.93-59.577 180.51-123.583 189.35v28.49h483.332v-28.49c-79.436-10.97-119.155-72.67-119.155-189.35v-217.85l103.725-113.98 251.595 411.47c59.577 99.73 114.297 138.63 203.02 138.63h839.221v-22.51s-23.43-2.14-51.43-6.41m1120.39 3.42v28.49s-247.74 89.19-322.6-61.83a303.7 303.7 0 0 1-31.29-128.23c-68.43 140.76-218.45 215.71-359.75 215.71-178.73 0-306.74-83.64-306.74-266.29.11-45.96 13.94-90.84 39.72-128.94 53-79.22 114.29-120.96 229.59-164.99 57.15-22.08 105.87-37.47 142.87-48.44s85.72-22.08 142.87-33.05l110.3-26.36V905.287c0-220.124-94.87-319.144-227.31-319.144-103.72 0-163.3 68.246-163.3 147.462 0 44.025 30.86 107.853 30.86 154.015 0 61.692-55.15 105.717-132.44 105.717-72.72 0-116.87-59.412-116.87-138.629 0-81.495 39.72-151.878 121.3-213.712 78.26-60.569 174.67-93.136 273.74-92.466 309.74 0 445.18 146.606 449.9 468.46v491.25c1.71 32.06 10.71 160.86 119.15 143.62m-353.89-581.59c-13.29 6.7-44.15 17.67-94.87 37.47l-101.58 37.48c-25.43 11.68-44.14 21.94-81.58 41.74a268.8 268.8 0 0 0-77.29 55c-37.36 42.11-59.14 95.7-61.72 151.87 0 129.94 70.58 200.32 178.73 200.32 55.15 0 108.16-22.08 158.87-63.82 53.01-41.89 79.44-101.3 79.44-173.82zm4086.11 56.99a569.7 569.7 0 0 1-41.53 221.68 570.9 570.9 0 0 1-124.34 188.37 543 543 0 0 1-179.75 125.31 544.3 544.3 0 0 1-214.79 44.18 544.3 544.3 0 0 1-214.8-44.18 542.8 542.8 0 0 1-179.74-125.31c-106.74-109.85-165.51-257.39-163.45-410.33a568.6 568.6 0 0 1 40.83-220.229 569.7 569.7 0 0 1 122.76-187.536c50.33-54.224 111.36-97.487 179.26-127.075a538.9 538.9 0 0 1 215.28-44.861 538.9 538.9 0 0 1 215.28 44.861c67.9 29.588 128.93 72.851 179.26 127.075a561.9 561.9 0 0 1 124.61 187.021 560.65 560.65 0 0 1 41.26 220.744zm-360.75-389.809c-43.72-85.485-101.3-134.923-168.45-148.458-136.58-27.356-257.16 112.555-302.17 335.101a1049 1049 0 0 0-14.28 303.046 835.9 835.9 0 0 0 83.29 291.07c43.72 85.49 101.29 135.07 168.44 148.46 136.59 27.5 260.74-118.54 306.03-343.22 38.44-188.07 19.29-416.738-72.86-585.999M4303.7 1459.09V576.597h-776.79v26.501c103.72 15.387 153.02 93.463 105.87 219.981-242.88 658.091-227.31 628.601-242.88 681.311-15.43-50.57-50.72-175.1-108.16-331.39-57.43-156.3-95.15-259.592-109.44-305.896-59.57-182.653-39.71-250.899 57.15-261.869V576.74h-503.76v28.495c75.15 15.387 141.3 101.299 196.45 255.315l77.29 200.32c84.87 216.28 184.59 515.05 218.02 616.2h167.3c53.87-156.72 269.89-781.614 298.75-845.158 31.14-72.377 66.58-127.23 106.15-165.128 40.37-38.764 93.85-61.03 149.87-62.404 0 0 121.3-5.272 121.3 116.829v737.881c0 123.38-59.58 180.51-121.3 189.35v28.49h481.05v-28.49c-64.01-8.84-116.87-65.97-116.87-189.35M6740.42 1500.99c-19.08-19.1-45.04-29.56-73.02-29.56-27.99 0-53.94 10.46-73.02 29.56-19.15 19.03-29.65 44.91-29.65 72.82s10.5 53.79 29.65 72.82c19.14 19.03 45.03 29.56 73.02 29.56 27.98 0 53.94-10.47 73.02-29.5 19.15-18.59 29.64-44.47 29.64-72.88 0-28.42-10.49-53.79-29.64-72.82m-73.02 155.47c-22.46 0-42.62-8.31-58.27-23.91-14.94-15.8-23.21-36.67-23.21-58.74 0-22.08 8.2-42.88 23.15-58.68 15.71-15.66 35.94-23.97 58.33-23.97s42.62 8.31 58.33 23.91c14.94 15.79 23.21 36.66 23.21 58.74 0 22.07-8.2 42.88-23.15 58.67-15.71 15.67-35.88 23.98-58.33 23.98z"></path><path fill="currentColor" d="M6709.56 1554.02c0-18.96-13.74-29.56-36.76-29.56h-44.27v95.4h22.13v-34.44h15.52l22.58 34.44h24.81l-26.14-39.32c14.18-4.89 22.13-14.15 22.13-26.52m-39.88 14.59h-19.02v-26.51h19.02c10.62 0 16.79 4.88 16.79 13.25 0 8.82-5.72 13.26-16.79 13.26M6494.92 0h844.37L7172.7 288.37l166.59 288.227h-844.37z"></path></svg><div class="_tagline_17ejh_123">Das B2C CRM</div></div><div class="_social_17ejh_143"><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.facebook.com/Klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 10 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M2.843 15.995V8.769H0V6.192h2.844V3.813C2.844 1.415 4.404 0 6.764 0c1.129 0 2.05.111 2.335.144v2.694l-1.9-.001c-1.282 0-1.522.579-1.522 1.389v1.966h3.286L8.5 8.769H5.677v7.226z" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">Facebook</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://twitter.com/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.6rem"><path fill="currentColor" d="M19 13.5 30.6 0h-2.8l-10 11.8L9.7 0H.3l12.2 17.8L.3 32h2.8l10.7-12.4L22.3 32h9.3zm-3.8 4.4L14 16.2 4.1 2.1h4.2l8 11.4 1.2 1.8L27.9 30h-4.2z"></path></svg><span class="_socialIconText_17ejh_170">Twitter</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.linkedin.com/company/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M11.975 15.189v-4.933c0-1.178-.023-2.691-1.595-2.691-1.597 0-1.84 1.282-1.84 2.604v5.02H5.472V5.044h2.944v1.385h.041c.41-.796 1.411-1.639 2.904-1.639 3.105 0 3.678 2.101 3.678 4.834v5.565zM2.013 3.657c-.984 0-1.778-.819-1.778-1.83C.235.819 1.03 0 2.013 0c.981 0 1.778.819 1.778 1.827 0 1.011-.797 1.83-1.778 1.83m1.535 11.532H.478V5.044h3.07z" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">LinkedIn</span></a><a class="_socialLink_17ejh_161 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.instagram.com/klaviyo/" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 19 18" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M17.985 12.711c-.044.957-.196 1.612-.418 2.184a4.4 4.4 0 0 1-1.038 1.594 4.4 4.4 0 0 1-1.595 1.038c-.572.223-1.227.375-2.184.419-.96.044-1.267.054-3.71.054-2.445 0-2.752-.01-3.712-.054-.957-.044-1.612-.196-2.184-.419a4.4 4.4 0 0 1-1.595-1.038c-.5-.5-.807-1.002-1.037-1.594-.223-.572-.375-1.227-.419-2.184C.05 11.751.04 11.445.04 9S.05 6.249.093 5.289c.044-.958.196-1.612.42-2.184a4.4 4.4 0 0 1 1.036-1.594A4.4 4.4 0 0 1 3.144.472C3.716.25 4.371.098 5.328.054 6.288.01 6.595 0 9.04 0s2.751.01 3.711.054c.957.044 1.612.196 2.184.418.592.23 1.094.538 1.595 1.039s.808 1.002 1.038 1.594c.222.572.374 1.226.418 2.184.044.96.054 1.267.054 3.711s-.01 2.751-.054 3.711m-1.62-7.348c-.04-.878-.187-1.354-.31-1.671a2.8 2.8 0 0 0-.673-1.035 2.8 2.8 0 0 0-1.035-.673c-.317-.123-.794-.27-1.67-.31-.95-.044-1.235-.052-3.638-.052s-2.688.008-3.637.052c-.877.04-1.354.187-1.67.31-.42.163-.72.358-1.036.673a2.8 2.8 0 0 0-.673 1.035c-.123.317-.27.793-.31 1.671C1.67 6.312 1.66 6.597 1.66 9s.01 2.688.053 3.637c.04.877.187 1.354.31 1.671.164.42.358.72.673 1.035s.615.51 1.035.673c.317.123.794.27 1.671.31.95.043 1.234.052 3.637.052s2.688-.009 3.637-.052c.877-.04 1.354-.187 1.671-.31.42-.163.72-.358 1.035-.673s.51-.615.673-1.035c.123-.317.27-.794.31-1.671.043-.949.053-1.234.053-3.637s-.01-2.688-.053-3.637m-2.522-.088a1.08 1.08 0 1 1 0-2.16 1.08 1.08 0 0 1 0 2.16M9.04 13.621a4.621 4.621 0 1 1 0-9.243 4.621 4.621 0 0 1 0 9.243M9.04 6a3 3 0 1 0 0 6 3 3 0 0 0 0-6" clip-rule="evenodd"></path></svg><span class="_socialIconText_17ejh_170">Instagram</span></a></div><div class="_legal_17ejh_180 _cotton_17ejh_23"><div>Copyright © 2026 Klaviyo. Alle Rechte vorbehalten.</div><nav class="_legalNavigation_17ejh_207"><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/legal"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Geschäftsbedingungen und Datenschutz</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/security"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sicherheit (EN) ↗</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vertrauen (EN) ↗</div></div></div></a><a class="_legalLink_17ejh_218 _universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/legal/trademarks"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marken (EN) ↗</div></div></div></a></nav></div></div></footer><!--astro:end--></astro-island> <div id="portal"></div> <noscript id="klaviyo-google-tag-manager-noscript"> <iframe src="https://www.googletagmanager.com/gtm.js/ns.html?id=GTM-M28G2G" height="0" width="0" style="display: none; visibility: hidden;" aria-hidden="true"></iframe> </noscript> </body></html>