10 added
22 removed
Original
2026-01-01
Modified
2026-03-10
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<p>SMS MARKETING</p>
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<p>In order to send SMS messages as a business, you must meet certain compliance standards.</p>
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<p>How to connect with audiences and drive sales with text marketing</p>
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<p>Here are some of the most important compliance regulations to keep in mind:</p>
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<p>Average</p>
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<p><strong>•<a>Telephone Consumer Protection Act (TCPA):</a></strong>This US law restricts telemarketing calls and auto-dialing systems or pre-recorded voice messages, and enforces company-specific do-not-call lists.</p>
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<p>Top 10%</p>
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<p><strong>•<a>Telecommunications and Internet Association (CTIA):</a></strong>The CTIA has developed a set of best practices for consumer and non-consumer messages via wireless providers protecting US consumers from unwanted messages.</p>
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<p>Click rate</p>
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<p><strong>•<a>General Data Protection Regulation (GDPR):</a></strong>The GDPR applies to anyone processing the data of EU citizens or residents, or offering goods and services to those in the EU, and it outlines how companies can process, collect, and use personal data. It stipulates that those handling personal data must collect and process only the data absolutely necessary, keep it accurate and up to date, and maintain confidentiality, along with more regulations.</p>
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<p>5.76%</p>
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<p><strong>•<a>Privacy and Electronic Communications Regulations (PECR):</a></strong>Like GDPR, the PECR is another set of guidelines from the UK that protect individuals with rules on marketing calls, texts, emails, and faxes. To<a>comply with PECR</a>, brands need to send only solicited marketing messages, get consent via opt-in, and maintain confidentiality with collected data. </p>
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<p>14.89%</p>
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<p><strong>•<a>Canada’s Anti-Spam Legislation (CASL):</a></strong>CASL is a law that protects consumers against spam and cyber threats, and prevents businesses from sending false or misleading information, harvesting electronic addresses without permission, and illegally collecting personal information.</p>
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<p>Placed order rate</p>
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<p><strong>•<a>The Spam Act:</a></strong>Australia’s Spam Act similarly prohibits unsolicited electronic messages, requires consumers to opt-in to marketing messages, and requires unsubscribe links in commercial electronic messages.</p>
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<p>0.10%</p>
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<p><strong>•<a>Unsolicited Electronic Messages Act (UEMA):</a></strong>New Zealand’s UEMA protects consumers from spam messages, and applies to commercial electronic messages-those messages promoting goods, services, or a business. It requires that companies obtain consent, provide identification information, and offer an opt-out or unsubscribe.</p>
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<p>0.64%</p>
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<p>Check out our<a>complete guide to SMS compliance</a>to learn how to comply with the 3 main areas of SMS: collecting and removing consent, creating content, and sending messages. With Klaviyo B2C CRM, which has<a>built-in SMS compliance features</a>, you can confidently send messages to 19 countries-ideal for small businesses with global ambitions.</p>
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<p>Unsubscribe rate</p>
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<p>1.23%</p>
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<p>0.27%</p>
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<p>RPR</p>
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<p>$0.11</p>
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<p>$0.81</p>
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<h3>Ready to transform your customer relationships?</h3>
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<p>Take our B2C CRM readiness assessment to discover your next steps.</p>
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<h3>How to build exceptional customer experiences</h3>
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<p>The ultimate benefit of a CRM is the customer experiences you can create.</p>
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<h3>How to improve your customer experience for higher CLV</h3>
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<p>A better customer experience should equate to more lifetime value.</p>