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d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 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2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afa72191b19084f51519a734e7ffc6a84dbcca34-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div 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href="/uk/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success centre with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help centre</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust centre</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email & SMS ROI calculator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/uk/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/uk/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/uk/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/uk/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Platform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/uk/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Meet K:AI, and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afa72191b19084f51519a734e7ffc6a84dbcca34-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img 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businesses"],"image":[0],"imageType":[0,"horizontal"],"mediaType":[0],"textAlignment":[0,"center"],"videoPlayButtonColor":[0],"videoUrl":[0],"loopingVideo":[0],"poster":[0],"rive":[0],"embeddedForm":[0,"none"],"embeddedFormHeadline":[0],"embeddedFormBodyCopy":[0],"embeddedFormHeaderSubText":[0],"demoFormRedirectUrl":[0],"showAgencyFields":[0],"formId":[0],"hubspotHeaderText":[0],"hubspotSubheaderText":[0],"hubspotRedirectUrl":[0],"showSingleLineForm":[0],"singleLineForm":[0],"useCareersHero":[0],"pricingVariant":[0,false],"demoFormSettings":[0,{"redirectUrl":[0,""]}]}" ssr client="load" opts="{"name":"Hero","value":true}" await-children><div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-cotton);--hero-text-color:var(--color-core-charcoal);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137 _center_thmni_35"><div class="_contentContainer_thmni_45"><div class="eyebrow smPaddingTop _eyebrow_thmni_1">SMS MARKETING</div><h1 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But even though consumers usually keep it reserved for friends and family, they don’t only want to get texts from the people they love. They also want to get texts from the brands they love.</p><p>According to Klaviyo’s <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report\">SMS marketing research with Recharge</a>, 39% of people sign up for SMS marketing from a brand they love, and 72% of consumers have made a purchase after receiving a text message from a brand. That makes SMS marketing an effective channel for any business, big or small.</p><p>Read on to learn how you can build an <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-plays-to-boost-roi\">SMS marketing program that drives growth</a> and transforms your small business.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Summary</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Small businesses SMS strategies for 2025</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Texting is one of the most personal forms of communication around. But even though consumers usually keep it reserved for friends and family, they don’t only want to get texts from the people they love. They also want to get texts from the brands they love.</p><p>According to Klaviyo’s <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">SMS marketing research with Recharge</a>, 39% of people sign up for SMS marketing from a brand they love, and 72% of consumers have made a purchase after receiving a text message from a brand. That makes SMS marketing an effective channel for any business, big or small.</p><p>Read on to learn how you can build an <a href="https://www.klaviyo.com/uk/marketing-resources/sms-plays-to-boost-roi">SMS marketing program that drives growth</a> and transforms your small business.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 27.8974 3.40012 27.5739C3.82513 27.8974 4.2115 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growth"],"jumpAnchorId":[0,"why"]}],[0,{"jumpAnchorLabel":[0,"Building your subscriber list"],"jumpAnchorId":[0,"building"]}],[0,{"jumpAnchorLabel":[0,"SMS campaigns and automations"],"jumpAnchorId":[0,"sms"]}],[0,{"jumpAnchorLabel":[0,"Writing SMS messages that convert"],"jumpAnchorId":[0,"writing"]}],[0,{"jumpAnchorLabel":[0,"Pairing SMS with email and social"],"jumpAnchorId":[0,"pairing"]}],[0,{"jumpAnchorLabel":[0,"AI-driven SMS"],"jumpAnchorId":[0,"ai"]}],[0,{"jumpAnchorLabel":[0,"SMS compliance"],"jumpAnchorId":[0,"compliance"]}],[0,{"jumpAnchorLabel":[0,"Measuring success"],"jumpAnchorId":[0,"measuring"]}],[0,{"jumpAnchorLabel":[0,"Getting started with Klaviyo SMS"],"jumpAnchorId":[0,"getting"]}]]],"backgroundColor":[0,"stone"],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">In this Guide:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#why" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Why SMS marketing drives growth</a></li><li><a href="#building" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Building your subscriber list</a></li><li><a href="#sms" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS campaigns and automations</a></li><li><a href="#writing" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Writing SMS messages that convert</a></li><li><a href="#pairing" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Pairing SMS with email and social</a></li><li><a href="#ai" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>AI-driven SMS</a></li><li><a href="#compliance" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS compliance</a></li><li><a href="#measuring" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Measuring success</a></li><li><a href="#getting" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Getting started with Klaviyo SMS</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Why SMS marketing drives growth</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="why"></div><astro-island uid="Z1COuMd" prefix="r72" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"What makes SMS marketing an accessible growth strategy for small businesses"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>SMS marketing is a proven way for small brands to cut through the digital clutter and encourage new purchases.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">What makes SMS marketing an accessible growth strategy for small businesses</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS marketing is a proven way for small brands to cut through the digital clutter and encourage new purchases.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZURgq2" prefix="r73" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"It breaks through the noise where your customers already are"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Most consumers stop and take notice of the marketing in their texts since they willingly signed up for these messages and usually look forward to seeing them. In fact, Klaviyo’s <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe\">SMS marketing research with Recharge</a> found that 86% of consumers made 2+ purchases in the past year from SMS messages, and 30% made 4+ purchases. </p><p>Part of the reason SMS marketing is such an effective conversion channel is that modern consumers are more comfortable buying products on mobile. In fact, it’s actually the most popular channel for retail purchases, according to Klaviyo’s <a href=\"https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing\">future of consumer marketing report</a>.</p><p>If small businesses want to stay ahead of the curve, they have to adapt to these ever-evolving consumer preferences. “SMS is how people want to be communicated with these days,” <a href=\"https://www.klaviyo.com/customers/case-studies/shinola-bfcm\">says Brett Vincke</a>, email marketing manager at handcrafted watch brand <a href=\"https://www.shinola.com/\">Shinola</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">It breaks through the noise where your customers already are</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Most consumers stop and take notice of the marketing in their texts since they willingly signed up for these messages and usually look forward to seeing them. In fact, Klaviyo’s <a href="https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe">SMS marketing research with Recharge</a> found that 86% of consumers made 2+ purchases in the past year from SMS messages, and 30% made 4+ purchases. </p><p>Part of the reason SMS marketing is such an effective conversion channel is that modern consumers are more comfortable buying products on mobile. In fact, it’s actually the most popular channel for retail purchases, according to Klaviyo’s <a href="https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing">future of consumer marketing report</a>.</p><p>If small businesses want to stay ahead of the curve, they have to adapt to these ever-evolving consumer preferences. “SMS is how people want to be communicated with these days,” <a href="https://www.klaviyo.com/customers/case-studies/shinola-bfcm">says Brett Vincke</a>, email marketing manager at handcrafted watch brand <a href="https://www.shinola.com/">Shinola</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1W7HKS" prefix="r74" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"It helps you be more visible and drive more sales, faster"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>SMS marketing tells consumers what they want and need to know in a snap. It also offers discounts, exclusive trials, and more, and it can meet consumers’ lofty personalisation expectations.</p><p>All of that helps explain why SMS is so good at speeding up your <a href=\"https://www.klaviyo.com/uk/blog/how-sms-marketing-can-speed-up-time-to-purchase\">customers’ time to purchase</a>. According to Klaviyo’s SMS marketing research with Recharge, 65% of people who made an SMS purchase in the last year ended up buying an item earlier than they planned to because of a promotional text message.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">It helps you be more visible and drive more sales, faster</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS marketing tells consumers what they want and need to know in a snap. It also offers discounts, exclusive trials, and more, and it can meet consumers’ lofty personalisation expectations.</p><p>All of that helps explain why SMS is so good at speeding up your <a href="https://www.klaviyo.com/uk/blog/how-sms-marketing-can-speed-up-time-to-purchase">customers’ time to purchase</a>. According to Klaviyo’s SMS marketing research with Recharge, 65% of people who made an SMS purchase in the last year ended up buying an item earlier than they planned to because of a promotional text message.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="10Ddea" prefix="r75" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"It achieves high ROI with minimal resources"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Along with email, SMS is a top channel for getting the best bang for your buck. Take it from brands like <a href=\"https://francesvalentine.com/\">Frances Valentine</a>, a small business that sells vintage-inspired women’s apparel and accessories. They saw a 21.8x ROI from Klaviyo SMS in their first 8 weeks of sending.</p><p>To start things off, Frances Valentine added SMS to only their highest-intent automations: abandoned check-out and back-in-stock. Revenue from these <a href=\"https://www.klaviyo.com/uk/customers/case-studies/frances-valentine-sms\">flows then jumped 32% YoY</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">It achieves high ROI with minimal resources</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Along with email, SMS is a top channel for getting the best bang for your buck. Take it from brands like <a href="https://francesvalentine.com/">Frances Valentine</a>, a small business that sells vintage-inspired women’s apparel and accessories. They saw a 21.8x ROI from Klaviyo SMS in their first 8 weeks of sending.</p><p>To start things off, Frances Valentine added SMS to only their highest-intent automations: abandoned check-out and back-in-stock. Revenue from these <a href="https://www.klaviyo.com/uk/customers/case-studies/frances-valentine-sms">flows then jumped 32% YoY</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="building"></div><astro-island uid="Zlihh7" prefix="r77" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"How to build your SMS subscriber list as a small business"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Having an engaged subscriber list is the first step in seeing the benefits of SMS marketing. Here’s how to get started growing your list.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">How to build your SMS subscriber list as a small business</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Having an engaged subscriber list is the first step in seeing the benefits of SMS marketing. Here’s how to get started growing your list.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZXxAB0" prefix="r78" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"1. Launch SMS sign-up forms"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Create SMS sign-up forms that pop up on your website after users meaningfully engage with your website, scroll through to a certain depth, or show exit intent. You can also consider embedding your SMS sign-up forms in the footer of your website, or using multi-step forms that first ask for someone’s email address, then ask for their phone number on the second screen. </p><p>Of course, in order to get someone to share their phone number with you, you have to make it worth their while. Here are the top 3 reasons people sign up for SMS marketing, according to our SMS marketing research with Recharge:</p><p><strong>• </strong>It’s a brand they love: 39%</p><p><strong>• </strong>They’re about to make a purchase and want a discount: 38%</p><p><strong>• </strong>They want to get messages about their order status: 38%</p><p>And here’s what increases the likelihood of subscribing to SMS, according to the same research:</p><p><strong>• </strong>Being offered a discount: 59%</p><p><strong>• </strong>Being able to ask questions and receive fast responses via text message (<a href=\"https://www.klaviyo.com/uk/blog/conversational-sms\">conversational SMS</a>): 39%</p><p><strong>• </strong>Being offered a unique product or experience: 38%</p><p>To get people to sign up for SMS through VIP early access incentives, consider using it as a VIP channel, where you give your biggest spenders and most frequent buyers the ability to receive early access to sales, new products, or events through SMS. This can make them feel special, like they’re exclusive insiders of your brand. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">1. Launch SMS sign-up forms</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Create SMS sign-up forms that pop up on your website after users meaningfully engage with your website, scroll through to a certain depth, or show exit intent. You can also consider embedding your SMS sign-up forms in the footer of your website, or using multi-step forms that first ask for someone’s email address, then ask for their phone number on the second screen. </p><p>Of course, in order to get someone to share their phone number with you, you have to make it worth their while. Here are the top 3 reasons people sign up for SMS marketing, according to our SMS marketing research with Recharge:</p><p><strong>• </strong>It’s a brand they love: 39%</p><p><strong>• </strong>They’re about to make a purchase and want a discount: 38%</p><p><strong>• </strong>They want to get messages about their order status: 38%</p><p>And here’s what increases the likelihood of subscribing to SMS, according to the same research:</p><p><strong>• </strong>Being offered a discount: 59%</p><p><strong>• </strong>Being able to ask questions and receive fast responses via text message (<a href="https://www.klaviyo.com/uk/blog/conversational-sms">conversational SMS</a>): 39%</p><p><strong>• </strong>Being offered a unique product or experience: 38%</p><p>To get people to sign up for SMS through VIP early access incentives, consider using it as a VIP channel, where you give your biggest spenders and most frequent buyers the ability to receive early access to sales, new products, or events through SMS. This can make them feel special, like they’re exclusive insiders of your brand. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1hXc02" prefix="r79" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"2. Leverage your existing customer base"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Your existing customer base and email subscribers are great candidates to convert into SMS subscribers. They’ve either purchased your products or are interested in purchasing your products, so they’re more likely to be receptive to joining your SMS list.</p><p>Send email campaigns that invite them to sign up for SMS. You can use exclusive discounts or VIP early-access incentives as the carrot to opt in. You can also send them <a href=\"https://www.klaviyo.com/uk/blog/post-purchase-emails\">post-purchase emails</a> that offer <a href=\"https://www.klaviyo.com/uk/blog/transactional-sms\">transactional SMS</a> communications like order confirmations and shipping updates, which can familiarise them with SMS and lead to future SMS opt-ins for your exclusive discounts and VIP early access incentives.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">2. Leverage your existing customer base</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Your existing customer base and email subscribers are great candidates to convert into SMS subscribers. They’ve either purchased your products or are interested in purchasing your products, so they’re more likely to be receptive to joining your SMS list.</p><p>Send email campaigns that invite them to sign up for SMS. You can use exclusive discounts or VIP early-access incentives as the carrot to opt in. You can also send them <a href="https://www.klaviyo.com/uk/blog/post-purchase-emails">post-purchase emails</a> that offer <a href="https://www.klaviyo.com/uk/blog/transactional-sms">transactional SMS</a> communications like order confirmations and shipping updates, which can familiarise them with SMS and lead to future SMS opt-ins for your exclusive discounts and VIP early access incentives.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="B9Ure" prefix="r80" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"3. Lean on other marketing channels"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>If you have a brick-and-mortar store, you can drive SMS marketing sign-ups IRL just as you do on your website. Consider placing QR codes that offer an exclusive store-wide discount or deal on highly visible real estate like counter displays, check-out counters, and doors.</p><p>On your receipts and packaging, you can also include labels that offer an exclusive discount or deal if your customers text your short code. Additionally, consider training your staff to ask your customers if they’d like to receive SMS updates during check-out. </p><p>Other ways to <a href=\"https://www.klaviyo.com/uk/blog/growing-your-sms-list\">grow your SMS list</a> include promoting your SMS program on social with <a href=\"https://help.klaviyo.com/hc/en-us/articles/14104388043931\">SMS subscribe links</a> and <a href=\"https://help.klaviyo.com/hc/en-us/articles/6294531159579\">tap-to-text stickers</a>, and using <a href=\"https://www.klaviyo.com/uk/products/sms-marketing\">two-way SMS</a> as an automated customer support channel that can send company and product FAQs, product recommendations, and gather customer preferences.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">3. Lean on other marketing channels</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>If you have a brick-and-mortar store, you can drive SMS marketing sign-ups IRL just as you do on your website. Consider placing QR codes that offer an exclusive store-wide discount or deal on highly visible real estate like counter displays, check-out counters, and doors.</p><p>On your receipts and packaging, you can also include labels that offer an exclusive discount or deal if your customers text your short code. Additionally, consider training your staff to ask your customers if they’d like to receive SMS updates during check-out. </p><p>Other ways to <a href="https://www.klaviyo.com/uk/blog/growing-your-sms-list">grow your SMS list</a> include promoting your SMS program on social with <a href="https://help.klaviyo.com/hc/en-us/articles/14104388043931">SMS subscribe links</a> and <a href="https://help.klaviyo.com/hc/en-us/articles/6294531159579">tap-to-text stickers</a>, and using <a href="https://www.klaviyo.com/uk/products/sms-marketing">two-way SMS</a> as an automated customer support channel that can send company and product FAQs, product recommendations, and gather customer preferences.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="sms"></div><astro-island uid="Z1cNb0L" prefix="r82" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"11 SMS marketing campaigns and automations small businesses should implement"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>With a combination of automated flows and one-off campaigns for different SMS use cases, you can reach customers with the right messages at the right moments.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">11 SMS marketing campaigns and automations small businesses should implement</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>With a combination of automated flows and one-off campaigns for different SMS use cases, you can reach customers with the right messages at the right moments.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1wkX2T" prefix="r83" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS automations"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Automated flows are triggered by customer actions. You set them up using logic in your SMS marketing platform. Here are a few must-have SMS automations for small businesses:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">SMS automations</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Automated flows are triggered by customer actions. You set them up using logic in your SMS marketing platform. Here are a few must-have SMS automations for small businesses:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="19WC0I" prefix="r84" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Welcome series"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>An SMS <a href=\"https://www.klaviyo.com/uk/blog/best-welcome-series-email-flow-examples\">welcome series</a> is the first message sent to a subscriber after they opt in for SMS marketing. To make the best first impression possible, thank them for signing up, send them their promised offer, and set expectations for your future messages.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Welcome series</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>An SMS <a href="https://www.klaviyo.com/uk/blog/best-welcome-series-email-flow-examples">welcome series</a> is the first message sent to a subscriber after they opt in for SMS marketing. To make the best first impression possible, thank them for signing up, send them their promised offer, and set expectations for your future messages.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1YtSB9" prefix="r85" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Abandoned cart recovery"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>An <a href=\"https://www.klaviyo.com/uk/blog/abandoned-cart-email\">abandoned cart flow</a> is an automated message that’s triggered when an online shopper adds an item to their cart, but doesn’t complete the purchase. Here are a few abandoned cart SMS best practices:</p><p><strong>• Figure out the right cadence.</strong> Is 30 minutes the ideal timeframe to send your first abandoned cart message? 2 hours, followed by another message 24 hours later? Experiment to find out what works best for your brand.</p><p><strong>• Determine the number and type of messages.</strong> Abandoned cart flows can include 1–3 messages and a combination of texts and emails.</p><p><strong>• Consider including an incentive.</strong> According to our future of consumer marketing report, the primary reason consumers abandon their cart is because they found a better price elsewhere. But that doesn’t mean you have to offer every cart abandoner a discount. Consider including an offer only on your third message, for example, or only for people who’ve abandoned high-value carts. </p><p><strong>• Personalise. </strong>Use the recipient’s name and reference the product they left behind. Test whether including an image of the product helps boost conversions.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Abandoned cart recovery</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>An <a href="https://www.klaviyo.com/uk/blog/abandoned-cart-email">abandoned cart flow</a> is an automated message that’s triggered when an online shopper adds an item to their cart, but doesn’t complete the purchase. Here are a few abandoned cart SMS best practices:</p><p><strong>• Figure out the right cadence.</strong> Is 30 minutes the ideal timeframe to send your first abandoned cart message? 2 hours, followed by another message 24 hours later? Experiment to find out what works best for your brand.</p><p><strong>• Determine the number and type of messages.</strong> Abandoned cart flows can include 1–3 messages and a combination of texts and emails.</p><p><strong>• Consider including an incentive.</strong> According to our future of consumer marketing report, the primary reason consumers abandon their cart is because they found a better price elsewhere. But that doesn’t mean you have to offer every cart abandoner a discount. Consider including an offer only on your third message, for example, or only for people who’ve abandoned high-value carts. </p><p><strong>• Personalise. </strong>Use the recipient’s name and reference the product they left behind. Test whether including an image of the product helps boost conversions.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="19gSqy" prefix="r86" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Order and shipping confirmations"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>According to Klaviyo’s SMS marketing research with Recharge, <a href=\"https://www.klaviyo.com/uk/blog/transactional-sms\">transactional SMS</a> messages like shipping and delivery confirmations are the type of texts consumers want to receive most often from brands.</p><p>Proactive text messages can reduce customer inquiries about package status, missed deliveries, package theft, and more. Transactional SMS messages also get your customers used to hearing from you through text and, more importantly, wanting to hear from you through text. In a nutshell, transactional SMS messages can drastically enhance your post-purchase experience.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Order and shipping confirmations</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>According to Klaviyo’s SMS marketing research with Recharge, <a href="https://www.klaviyo.com/uk/blog/transactional-sms">transactional SMS</a> messages like shipping and delivery confirmations are the type of texts consumers want to receive most often from brands.</p><p>Proactive text messages can reduce customer inquiries about package status, missed deliveries, package theft, and more. Transactional SMS messages also get your customers used to hearing from you through text and, more importantly, wanting to hear from you through text. In a nutshell, transactional SMS messages can drastically enhance your post-purchase experience.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZuXmkd" prefix="r87" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Loyalty program updates"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Along with the aforementioned <a href=\"https://www.klaviyo.com/blog/how-to-create-a-vip-program\">VIP programs</a> that you can roll out through SMS marketing, you can use SMS for loyalty program updates. Consider setting up automations that keep your SMS subscribers updated on their points balance and how close they are to receiving a loyalty-based offer, which can help drive sales. Once they reach the required threshold, you can send them their offer.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Loyalty program updates</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Along with the aforementioned <a href="https://www.klaviyo.com/blog/how-to-create-a-vip-program">VIP programs</a> that you can roll out through SMS marketing, you can use SMS for loyalty program updates. Consider setting up automations that keep your SMS subscribers updated on their points balance and how close they are to receiving a loyalty-based offer, which can help drive sales. Once they reach the required threshold, you can send them their offer.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1pQvQT" prefix="r88" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Referral automations"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>You can also <a href=\"https://www.klaviyo.com/blog/how-to-create-a-referral-program\">automate referral offers</a> through SMS by asking for friend-to-friend referrals and giving both parties a discount, connecting with influencers who can share a referral link, or setting up an affiliate program with superfans who frequently share about your brand.</p><p>Tata Harper sends 6 flows via email or SMS, often based on the channel subscribers engage with most. In 2023, they launched 7 integration-triggered flows, like their loyalty-triggered referral reward flow—and in Q1 2024, their total revenue from flows <a href=\"https://www.klaviyo.com/uk/customers/case-studies/tata-harper\">grew 139% YoY</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Referral automations</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>You can also <a href="https://www.klaviyo.com/blog/how-to-create-a-referral-program">automate referral offers</a> through SMS by asking for friend-to-friend referrals and giving both parties a discount, connecting with influencers who can share a referral link, or setting up an affiliate program with superfans who frequently share about your brand.</p><p>Tata Harper sends 6 flows via email or SMS, often based on the channel subscribers engage with most. In 2023, they launched 7 integration-triggered flows, like their loyalty-triggered referral reward flow—and in Q1 2024, their total revenue from flows <a href="https://www.klaviyo.com/uk/customers/case-studies/tata-harper">grew 139% YoY</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZID7Ko" prefix="r89" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Customer feedback requests"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>In our future of consumer marketing report, we discovered that customer reviews and feedback are the most influential factor when someone is making an initial purchase with a brand. With this in mind, consider using SMS to ask your customers to leave reviews or submit surveys about your products.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Customer feedback requests</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>In our future of consumer marketing report, we discovered that customer reviews and feedback are the most influential factor when someone is making an initial purchase with a brand. With this in mind, consider using SMS to ask your customers to leave reviews or submit surveys about your products.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z9p2AI" prefix="r90" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Re-engagement flows"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>SMS <a href=\"https://www.klaviyo.com/uk/blog/retention-marketing-strategies\">re-engagement flows</a> can help you win back inactive customers. First, identify your unengaged segments, like those who haven’t made a purchase in 90 days, or subscribers who have engaged with marketing materials but haven’t shopped with you. Then, experiment with messaging to re-engage and keep your brand top of mind, or adjust your marketing to send messages less frequently to these groups.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Re-engagement flows</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS <a href="https://www.klaviyo.com/uk/blog/retention-marketing-strategies">re-engagement flows</a> can help you win back inactive customers. First, identify your unengaged segments, like those who haven’t made a purchase in 90 days, or subscribers who have engaged with marketing materials but haven’t shopped with you. Then, experiment with messaging to re-engage and keep your brand top of mind, or adjust your marketing to send messages less frequently to these groups.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2n9pyJ" prefix="r91" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Customer service follow-ups"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>According to our future of consumer marketing report, when consumers have a negative experience with a brand, 1 in 4 would give that brand a second chance if they received a great follow-up or customer service experience. Set up flows that target folks who have shared a negative experience and offer discounts, ask for feedback, or connect them with your customer service team for 1:1 support.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Customer service follow-ups</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>According to our future of consumer marketing report, when consumers have a negative experience with a brand, 1 in 4 would give that brand a second chance if they received a great follow-up or customer service experience. Set up flows that target folks who have shared a negative experience and offer discounts, ask for feedback, or connect them with your customer service team for 1:1 support.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1BHIz3" prefix="r92" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS campaigns"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>SMS marketing campaigns are one-off messages based on specific events or marketing goals. Here are a few SMS campaign ideas for small businesses:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">SMS campaigns</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS marketing campaigns are one-off messages based on specific events or marketing goals. Here are a few SMS campaign ideas for small businesses:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1MjSce" prefix="r93" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Limited-time offers"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Let’s face it—most people are on their phones almost constantly. SMS lends itself very well to urgency-based offers and deals. Consider sending texts that call out limited-time offers like flash sales or low-inventory warnings to specific segments in your audience.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Limited-time offers</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Let’s face it—most people are on their phones almost constantly. SMS lends itself very well to urgency-based offers and deals. Consider sending texts that call out limited-time offers like flash sales or low-inventory warnings to specific segments in your audience.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Jwmus" prefix="r94" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Product drops"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>SMS campaigns are a great way to promote a new product drop among a group of highly engaged subscribers. Send out early access to your SMS list to generate buzz (and sales), and use a cohesive promotion strategy with social, email, and SMS to get your audience talking about the launch (more on this later).</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Product drops</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS campaigns are a great way to promote a new product drop among a group of highly engaged subscribers. Send out early access to your SMS list to generate buzz (and sales), and use a cohesive promotion strategy with social, email, and SMS to get your audience talking about the launch (more on this later).</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1xYePX" prefix="r95" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Event promotions"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Another SMS campaign that your subscribers might be happy to see is one that promotes in-person or virtual events. Consider sending reminders and notifications for both through text to audiences in certain geographies, especially right before the event or when it’s taking place.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Event promotions</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Another SMS campaign that your subscribers might be happy to see is one that promotes in-person or virtual events. Consider sending reminders and notifications for both through text to audiences in certain geographies, especially right before the event or when it’s taking place.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="writing"></div><astro-island uid="1BUHVK" prefix="r97" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"How to craft SMS messages that convert"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>When you’ve got 160 characters to connect with your audience, the messages need to be relevant and engaging, and they need to follow <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-tips\">SMS best practices</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">How to craft SMS messages that convert</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>When you’ve got 160 characters to connect with your audience, the messages need to be relevant and engaging, and they need to follow <a href="https://www.klaviyo.com/uk/blog/sms-marketing-tips">SMS best practices</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZsEj1l" prefix="r98" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Write compelling, concise copy"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Honing a unique, human voice is key to writing engaging SMS messages. You don’t have to go full Gen Z with it (unless that’s your audience), but try to add your own flair to your texts while staying true to your brand. </p><p>That said, you do want to keep your SMS messages concise. People don’t like reading novels masquerading as texts from their friends, let alone brands. There are also character counts for each type of text you can send. For traditional SMS, the character limit is 160 characters. For Multimedia Messaging Services (MMS), it’s 1,600 characters. And for <a href=\"https://www.klaviyo.com/uk/blog/rich-communication-services-explained\">Rich Communication Services (RCS)</a>, it’s 10,000 characters.</p><p>To make sure your SMS messages do their job and compel your subscribers to take action, consider using a single CTA that really leans into your voice. And make sure it takes your subscribers to the destination that has the <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-tips#use-a-single-cta-and-make-sure-the-destination-makes-sense6\">highest chance of converting</a>. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Write compelling, concise copy</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Honing a unique, human voice is key to writing engaging SMS messages. You don’t have to go full Gen Z with it (unless that’s your audience), but try to add your own flair to your texts while staying true to your brand. </p><p>That said, you do want to keep your SMS messages concise. People don’t like reading novels masquerading as texts from their friends, let alone brands. There are also character counts for each type of text you can send. For traditional SMS, the character limit is 160 characters. For Multimedia Messaging Services (MMS), it’s 1,600 characters. And for <a href="https://www.klaviyo.com/uk/blog/rich-communication-services-explained">Rich Communication Services (RCS)</a>, it’s 10,000 characters.</p><p>To make sure your SMS messages do their job and compel your subscribers to take action, consider using a single CTA that really leans into your voice. And make sure it takes your subscribers to the destination that has the <a href="https://www.klaviyo.com/uk/blog/sms-marketing-tips#use-a-single-cta-and-make-sure-the-destination-makes-sense6">highest chance of converting</a>. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1udhHt" prefix="r99" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Personalise to drive engagement"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Per our future of consumer marketing report, 74% of consumers expect more personalised experiences from brands in 2025. Make sure to use the basics, like your subscriber’s first name, and more detailed personalisations like the most recent product they ordered or their style and colour preferences in each text you send them.</p><p>Importantly, <a href=\"https://www.klaviyo.com/uk/blog/sms-segmentation\">segment your SMS list</a> based on behavioural data, like engagement with SMS, customer lifetime value, and location. You can also segment by purchase history and website activity to send your subscribers tailored product recommendations.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Personalise to drive engagement</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Per our future of consumer marketing report, 74% of consumers expect more personalised experiences from brands in 2025. Make sure to use the basics, like your subscriber’s first name, and more detailed personalisations like the most recent product they ordered or their style and colour preferences in each text you send them.</p><p>Importantly, <a href="https://www.klaviyo.com/uk/blog/sms-segmentation">segment your SMS list</a> based on behavioural data, like engagement with SMS, customer lifetime value, and location. You can also segment by purchase history and website activity to send your subscribers tailored product recommendations.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Of9A8" prefix="r100" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Follow message timing and frequency best practices"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>You can write the best SMS messages in small business marketing history, but if you don’t send them at the right time or you send them too often, they won’t convert your subscribers nearly as well as they could. </p><p>Here’s what Klaviyo’s SMS marketing research with Recharge found as the optimal send times and frequency for your SMS marketing efforts.</p><p>Consumers want to receive brand texts in the: </p><p><strong>• </strong>Evening: 45%</p><p><strong>• </strong>Afternoon: 25%</p><p><strong>• </strong>Midday: 13%</p><p><strong>• </strong>Morning: 9%</p><p><strong>• </strong>Late night hours: 8%</p><p>Consumers want to receive brand texts:</p><p><strong>• </strong>A few times a week: 32%</p><p><strong>• </strong>Once a week: 27%</p><p><strong>• </strong>A few times a month: 16%</p><p><strong>• </strong>Once a day: 13%</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Follow message timing and frequency best practices</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>You can write the best SMS messages in small business marketing history, but if you don’t send them at the right time or you send them too often, they won’t convert your subscribers nearly as well as they could. </p><p>Here’s what Klaviyo’s SMS marketing research with Recharge found as the optimal send times and frequency for your SMS marketing efforts.</p><p>Consumers want to receive brand texts in the: </p><p><strong>• </strong>Evening: 45%</p><p><strong>• </strong>Afternoon: 25%</p><p><strong>• </strong>Midday: 13%</p><p><strong>• </strong>Morning: 9%</p><p><strong>• </strong>Late night hours: 8%</p><p>Consumers want to receive brand texts:</p><p><strong>• </strong>A few times a week: 32%</p><p><strong>• </strong>Once a week: 27%</p><p><strong>• </strong>A few times a month: 16%</p><p><strong>• </strong>Once a day: 13%</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="pairing"></div><astro-island uid="Z2sNYlW" prefix="r102" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Integrating SMS with email and advertising for maximum impact"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Email and SMS are powerful alone, but even more impactful together.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Integrating SMS with email and advertising for maximum impact</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Email and SMS are powerful alone, but even more impactful together.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Zduq2I" prefix="r103" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"When to use SMS vs. email—and when to use both"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Coordinating your <a href=\"https://www.klaviyo.com/uk/blog/sms-and-email-marketing\">email and SMS efforts</a> allows you to build more personalised customer journeys that <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-strategy-guide\">boost conversion rates</a> and dampen list fatigue.</p><p>SMS and email are two entirely different channels when it comes to messaging, tone, and content, but they should still both feel like your brand. Texts, for example, are quick, skimmable, and get straight to the point. They don’t have the luxury of longer character counts, like email, so they don’t make sense for lengthy messages. But they do make sense for time-sensitive messages and clever shorthand.</p><p>Email, on the other hand, is a relationship-building channel that leaves ample opportunity for storytelling, rich content, more detailed information, and multiple calls to action. To find the right balance, think about email and SMS as pieces of the puzzle that work best together, and consider each other as part of a bigger picture.</p><p>Hybrid SMS-email flows and campaigns <a href=\"https://www.klaviyo.com/uk/marketing-resources/email-sms-marketing-integration\">integrate SMS and email</a> at the best possible moments. Sportswear brand <a href=\"https://montirex.com/\">Montirex</a>, for example, uses SMS and email to accelerate brand adoption and connect with a young, active audience.</p><p>To engage with subscribers at every stage of the sales funnel, they use multi-channel flows that combine email and SMS, like their abandoned cart flow that varies messaging based on cart value and generates <a href=\"https://www.klaviyo.com/uk/customers/case-studies/montirex-combine-power-of-email-and-sms-marketing\">30% of revenue attributed to Klaviyo</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">When to use SMS vs. email—and when to use both</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Coordinating your <a href="https://www.klaviyo.com/uk/blog/sms-and-email-marketing">email and SMS efforts</a> allows you to build more personalised customer journeys that <a href="https://www.klaviyo.com/uk/blog/sms-marketing-strategy-guide">boost conversion rates</a> and dampen list fatigue.</p><p>SMS and email are two entirely different channels when it comes to messaging, tone, and content, but they should still both feel like your brand. Texts, for example, are quick, skimmable, and get straight to the point. They don’t have the luxury of longer character counts, like email, so they don’t make sense for lengthy messages. But they do make sense for time-sensitive messages and clever shorthand.</p><p>Email, on the other hand, is a relationship-building channel that leaves ample opportunity for storytelling, rich content, more detailed information, and multiple calls to action. To find the right balance, think about email and SMS as pieces of the puzzle that work best together, and consider each other as part of a bigger picture.</p><p>Hybrid SMS-email flows and campaigns <a href="https://www.klaviyo.com/uk/marketing-resources/email-sms-marketing-integration">integrate SMS and email</a> at the best possible moments. Sportswear brand <a href="https://montirex.com/">Montirex</a>, for example, uses SMS and email to accelerate brand adoption and connect with a young, active audience.</p><p>To engage with subscribers at every stage of the sales funnel, they use multi-channel flows that combine email and SMS, like their abandoned cart flow that varies messaging based on cart value and generates <a href="https://www.klaviyo.com/uk/customers/case-studies/montirex-combine-power-of-email-and-sms-marketing">30% of revenue attributed to Klaviyo</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1OWLva" prefix="r104" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Targeting SMS subscribers with digital advertising"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Targeted social ads can pull in SMS subscribers for your small business, too. With Klaviyo, you can create lookalike audiences based on existing segments and lists, then <a href=\"https://www.klaviyo.com/uk/features/audience-sync\">sync these audiences</a> to your social media ad accounts and reach them with targeted ads across Instagram, TikTok, Google, Facebook, Pinterest, and Criteo. Within these ads, you can encourage viewers to subscribe for SMS to get exclusive updates, early access to sales, and more.</p><p><a href=\"https://www.forceofnatureclean.com/\">Force of Nature</a>, a toxic-free cleaning product company, created lookalike audiences in Meta based on ultra-specific Klaviyo segments. As of now, their Klaviyo-informed audiences are reliably some of their <a href=\"https://www.klaviyo.com/customers/case-studies/force-of-nature\">top performers in Meta</a> in terms of CAC and ROAS.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Targeting SMS subscribers with digital advertising</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Targeted social ads can pull in SMS subscribers for your small business, too. With Klaviyo, you can create lookalike audiences based on existing segments and lists, then <a href="https://www.klaviyo.com/uk/features/audience-sync">sync these audiences</a> to your social media ad accounts and reach them with targeted ads across Instagram, TikTok, Google, Facebook, Pinterest, and Criteo. Within these ads, you can encourage viewers to subscribe for SMS to get exclusive updates, early access to sales, and more.</p><p><a href="https://www.forceofnatureclean.com/">Force of Nature</a>, a toxic-free cleaning product company, created lookalike audiences in Meta based on ultra-specific Klaviyo segments. As of now, their Klaviyo-informed audiences are reliably some of their <a href="https://www.klaviyo.com/customers/case-studies/force-of-nature">top performers in Meta</a> in terms of CAC and ROAS.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="ai"></div><astro-island uid="1hAPXe" prefix="r106" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Leveraging AI for small business SMS success"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>AI is saving marketers and small business owners hours. Here are a few of the ways marketers can use AI to ramp up SMS marketing:</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/en-us/articles/360020919731\">Forecast next order date</a>.</strong> Send targeted SMS messages based on when a customer is likely to make their next purchase.</p><p><strong>• <a href=\"https://academy.klaviyo.com/en-us/courses/increase-conversions-with-ai-product-recommendations/2038777\">Make personalised product recommendations</a>. </strong>Highlight the products that customers might like most in SMS messages.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/en-us/articles/10039353259163\">Generate SMS campaigns</a></strong> and <strong><a href=\"https://help.klaviyo.com/hc/en-us/articles/4415864592539\">responses to texts</a>.</strong> Experiment with on-brand messages to see what resonates most, and speed up reply times for two-way SMS conversations.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/en-us/articles/31141239059611\">Auto-monitor SMS metrics</a>.</strong> Set up alerts for key SMS metrics like click rates or unsubscribes.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/en-us/articles/115005228148#h_01HZ3MPJG79DEQ01QYQBM0F8YX\">Personalise SMS campaigns</a>. </strong>Send out the best variant of SMS messages to each individual customer. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Leveraging AI for small business SMS success</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>AI is saving marketers and small business owners hours. Here are a few of the ways marketers can use AI to ramp up SMS marketing:</p><p><strong>• <a href="https://help.klaviyo.com/hc/en-us/articles/360020919731">Forecast next order date</a>.</strong> Send targeted SMS messages based on when a customer is likely to make their next purchase.</p><p><strong>• <a href="https://academy.klaviyo.com/en-us/courses/increase-conversions-with-ai-product-recommendations/2038777">Make personalised product recommendations</a>. </strong>Highlight the products that customers might like most in SMS messages.</p><p><strong>• <a href="https://help.klaviyo.com/hc/en-us/articles/10039353259163">Generate SMS campaigns</a></strong> and <strong><a href="https://help.klaviyo.com/hc/en-us/articles/4415864592539">responses to texts</a>.</strong> Experiment with on-brand messages to see what resonates most, and speed up reply times for two-way SMS conversations.</p><p><strong>• <a href="https://help.klaviyo.com/hc/en-us/articles/31141239059611">Auto-monitor SMS metrics</a>.</strong> Set up alerts for key SMS metrics like click rates or unsubscribes.</p><p><strong>• <a href="https://help.klaviyo.com/hc/en-us/articles/115005228148#h_01HZ3MPJG79DEQ01QYQBM0F8YX">Personalise SMS campaigns</a>. </strong>Send out the best variant of SMS messages to each individual customer. </p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="compliance"></div><astro-island uid="2qAGi2" prefix="r108" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS compliance essentials for small businesses"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Staying compliant helps get your text marketing into audience inboxes and improves <a href=\"https://help.klaviyo.com/hc/en-us/articles/21206358003355\">deliverability rates</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">SMS compliance essentials for small businesses</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Staying compliant helps get your text marketing into audience inboxes and improves <a href="https://help.klaviyo.com/hc/en-us/articles/21206358003355">deliverability rates</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="16t7Eg" prefix="r109" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"TCPA and other regulatory requirements"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>In order to send SMS messages as a business, you must meet certain compliance standards. </p><p>Here are some of the most important compliance regulations to keep in mind: </p><p><strong>• <a href=\"https://www.fcc.gov/general/telemarketing-and-robocalls\">Telephone Consumer Protection Act (TCPA):</a></strong>This US law restricts telemarketing calls and auto-dialing systems or pre-recorded voice messages, and enforces company-specific do-not-call lists.</p><p><strong>• <a href=\"https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms\">Telecommunications and Internet Association (CTIA):</a></strong> The CTIA has developed a set of best practices for consumer and non-consumer messages via wireless providers protecting US consumers from unwanted messages. </p><p><strong>• <a href=\"https://gdpr.eu/what-is-gdpr/\">General Data Protection Regulation (GDPR):</a></strong> The GDPR applies to anyone processing the data of EU citizens or residents, or offering goods and services to those in the EU, and it outlines how companies can process, collect, and use personal data. It stipulates that those handling personal data must collect and process only the data absolutely necessary, keep it accurate and up to date, and maintain confidentiality, along with more regulations.</p><p><strong>• <a href=\"https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/what-are-pecr/\">Privacy and Electronic Communications Regulations (PECR):</a></strong> Like GDPR, the PECR is another set of guidelines from the UK that protect individuals with rules on marketing calls, texts, emails, and faxes. To <a href=\"https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/#solicited\">comply with PECR</a>, brands need to send only solicited marketing messages, get consent via opt-in, and maintain confidentiality with collected data.&nbsp; </p><p><strong>• <a href=\"https://ised-isde.canada.ca/site/canada-anti-spam-legislation/en\">Canada’s Anti-Spam Legislation (CASL):</a></strong>CASL is a law that protects consumers against spam and cyber threats, and prevents businesses from sending false or misleading information, harvesting electronic addresses without permission, and illegally collecting personal information.</p><p><strong>• <a href=\"https://www.legislation.gov.au/C2004A01214/latest/text\">The Spam Act:</a></strong> Australia’s Spam Act similarly prohibits unsolicited electronic messages, requires consumers to opt-in to marketing messages, and requires unsubscribe links in commercial electronic messages. </p><p><strong>• <a href=\"https://help.klaviyo.com/hc/en-us/articles/9621685242267\">Unsolicited Electronic Messages Act (UEMA):</a></strong> New Zealand’s UEMA protects consumers from spam messages, and applies to commercial electronic messages—those messages promoting goods, services, or a business. It requires that companies obtain consent, provide identification information, and offer an opt-out or unsubscribe. </p><p>Check out our <a href=\"https://www.klaviyo.com/uk/products/sms-marketing/compliance/guide\">complete guide to SMS compliance</a> to learn how to comply with the 3 main areas of SMS: collecting and removing consent, creating content, and sending messages. With Klaviyo B2C CRM, which has <a href=\"https://www.klaviyo.com/uk/products/sms-marketing/compliance\">built-in SMS compliance features</a>, you can confidently send messages to 19 countries—ideal for small businesses with global ambitions.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">TCPA and other regulatory requirements</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>In order to send SMS messages as a business, you must meet certain compliance standards. </p><p>Here are some of the most important compliance regulations to keep in mind: </p><p><strong>• <a href="https://www.fcc.gov/general/telemarketing-and-robocalls">Telephone Consumer Protection Act (TCPA):</a></strong>This US law restricts telemarketing calls and auto-dialing systems or pre-recorded voice messages, and enforces company-specific do-not-call lists.</p><p><strong>• <a href="https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms">Telecommunications and Internet Association (CTIA):</a></strong> The CTIA has developed a set of best practices for consumer and non-consumer messages via wireless providers protecting US consumers from unwanted messages. </p><p><strong>• <a href="https://gdpr.eu/what-is-gdpr/">General Data Protection Regulation (GDPR):</a></strong> The GDPR applies to anyone processing the data of EU citizens or residents, or offering goods and services to those in the EU, and it outlines how companies can process, collect, and use personal data. It stipulates that those handling personal data must collect and process only the data absolutely necessary, keep it accurate and up to date, and maintain confidentiality, along with more regulations.</p><p><strong>• <a href="https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/what-are-pecr/">Privacy and Electronic Communications Regulations (PECR):</a></strong> Like GDPR, the PECR is another set of guidelines from the UK that protect individuals with rules on marketing calls, texts, emails, and faxes. To <a href="https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/#solicited">comply with PECR</a>, brands need to send only solicited marketing messages, get consent via opt-in, and maintain confidentiality with collected data. </p><p><strong>• <a href="https://ised-isde.canada.ca/site/canada-anti-spam-legislation/en">Canada’s Anti-Spam Legislation (CASL):</a></strong>CASL is a law that protects consumers against spam and cyber threats, and prevents businesses from sending false or misleading information, harvesting electronic addresses without permission, and illegally collecting personal information.</p><p><strong>• <a href="https://www.legislation.gov.au/C2004A01214/latest/text">The Spam Act:</a></strong> Australia’s Spam Act similarly prohibits unsolicited electronic messages, requires consumers to opt-in to marketing messages, and requires unsubscribe links in commercial electronic messages. </p><p><strong>• <a href="https://help.klaviyo.com/hc/en-us/articles/9621685242267">Unsolicited Electronic Messages Act (UEMA):</a></strong> New Zealand’s UEMA protects consumers from spam messages, and applies to commercial electronic messages—those messages promoting goods, services, or a business. It requires that companies obtain consent, provide identification information, and offer an opt-out or unsubscribe. </p><p>Check out our <a href="https://www.klaviyo.com/uk/products/sms-marketing/compliance/guide">complete guide to SMS compliance</a> to learn how to comply with the 3 main areas of SMS: collecting and removing consent, creating content, and sending messages. With Klaviyo B2C CRM, which has <a href="https://www.klaviyo.com/uk/products/sms-marketing/compliance">built-in SMS compliance features</a>, you can confidently send messages to 19 countries—ideal for small businesses with global ambitions.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2jvzA6" prefix="r110" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Best practices for SMS consent management"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>To make sure people are providing explicit consent for you to send them SMS messages, follow these best practices:</p><p><strong>• </strong>Don’t pre-check your opt-in box.&nbsp; </p><p><strong>• </strong>Use double opt-in, where subscribers have to send you a text to confirm that they want to receive your SMS messages.</p><p><strong>•</strong>Build preference center pages where your subscribers can easily choose the frequency and types of messages they receive from you. </p><p><strong>• </strong>Make sure your opt-out instructions are as clear as day by including them in each message you send (for example, “reply STOP to unsubscribe”).</p><p><strong>• </strong>Automatically unsubscribe those who opt-out and send them an unsubscribe confirmation message.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Best practices for SMS consent management</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>To make sure people are providing explicit consent for you to send them SMS messages, follow these best practices:</p><p><strong>• </strong>Don’t pre-check your opt-in box. </p><p><strong>• </strong>Use double opt-in, where subscribers have to send you a text to confirm that they want to receive your SMS messages.</p><p><strong>•</strong>Build preference center pages where your subscribers can easily choose the frequency and types of messages they receive from you. </p><p><strong>• </strong>Make sure your opt-out instructions are as clear as day by including them in each message you send (for example, “reply STOP to unsubscribe”).</p><p><strong>• </strong>Automatically unsubscribe those who opt-out and send them an unsubscribe confirmation message.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZGhA15" prefix="r111" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Deliverability factors"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>There are a few considerations that impact SMS deliverability:</p><p><strong>• </strong>The type of phone number you use</p><p><strong>• </strong>The content and quality of your messaging</p><p><strong>• </strong>Your recipients’ mobile devices</p><p>An <a href=\"https://help.klaviyo.com/hc/en-us/articles/18378819907995\">SMS deliverability hub like Klaviyo’s</a> can help you monitor and improve your SMS performance and give you real-time insight and control over your sending reputation. Check out our <a href=\"https://www.klaviyo.com/marketing-resources/sms-deliverability-guide\">marketer’s guide to SMS deliverability</a> to learn more.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Deliverability factors</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>There are a few considerations that impact SMS deliverability:</p><p><strong>• </strong>The type of phone number you use</p><p><strong>• </strong>The content and quality of your messaging</p><p><strong>• </strong>Your recipients’ mobile devices</p><p>An <a href="https://help.klaviyo.com/hc/en-us/articles/18378819907995">SMS deliverability hub like Klaviyo’s</a> can help you monitor and improve your SMS performance and give you real-time insight and control over your sending reputation. Check out our <a href="https://www.klaviyo.com/marketing-resources/sms-deliverability-guide">marketer’s guide to SMS deliverability</a> to learn more.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="measuring"></div><astro-island uid="Z21eDP3" prefix="r113" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Measuring SMS marketing success"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>To see how your SMS program stacks up, use a combination of industry benchmarks and tracking against your own baseline metrics.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Measuring SMS marketing success</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>To see how your SMS program stacks up, use a combination of industry benchmarks and tracking against your own baseline metrics.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2vKcg2" prefix="r114" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS key performance indicators for small businesses"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>For small businesses, click rates, conversion rates, unsubscribe rates, and revenue per recipient (RPR) are KPIs that can measure the success of an SMS marketing program. Here are the average and top-performing metrics for SMS campaigns, based on <a href=\"https://www.klaviyo.com/uk/products/sms-marketing/benchmarks\">Klaviyo’s latest SMS benchmarks</a>:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">SMS key performance indicators for small businesses</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>For small businesses, click rates, conversion rates, unsubscribe rates, and revenue per recipient (RPR) are KPIs that can measure the success of an SMS marketing program. Here are the average and top-performing metrics for SMS campaigns, based on <a href="https://www.klaviyo.com/uk/products/sms-marketing/benchmarks">Klaviyo’s latest SMS benchmarks</a>:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="URyYK" prefix="r115" component-url="/_astro/comparison-chart.C2vDZpnt.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\"></p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nAverage\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nTop 10%\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nClick rate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>5.76%</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>14.89%</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nPlaced order rate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0.10%</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0.64%</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nUnsubscribe rate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>1.23%</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0.27%</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRPR\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>$0.11</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>$0.81</p><p>\n</p></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline"></p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Average
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Top 10%
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Click rate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>5.76%</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>14.89%</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Placed order rate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0.10%</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0.64%</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Unsubscribe rate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1.23%</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0.27%</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
RPR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>$0.11</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>$0.81</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2cp8y0" prefix="r116" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"A/B testing strategies for optimisation"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Every business has a unique set of optimal SMS marketing strategies and tactics. Try to A/B test as many elements of your SMS marketing program as you can, such as:</p><ul><li>The content of your messages</li><li>Your send times</li><li>The offers you extend to subscribers</li></ul>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">A/B testing strategies for optimisation</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Every business has a unique set of optimal SMS marketing strategies and tactics. Try to A/B test as many elements of your SMS marketing program as you can, such as:</p><ul><li>The content of your messages</li><li>Your send times</li><li>The offers you extend to subscribers</li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="getting"></div><astro-island uid="1jLKSx" prefix="r118" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Getting started with SMS marketing on Klaviyo"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>To launch your SMS program:</p><p>1. Choose an SMS platform that can grow with your business.</p><p>2. Set up an account and integrate with your existing platforms, or start fresh.</p><p>3. Build your first sign-up forms and begin collecting contact information.</p><p>4. Create and send your first SMS campaign or flow.</p><p>5. Iterate, measure, repeat.</p><p>SMS marketing is not only accessible to small businesses—it’s also highly profitable, especially when it’s personalised and works in lockstep with your email marketing in an all-in-one <a href=\"https://www.klaviyo.com/uk/platform\">B2C CRM</a> like Klaviyo.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Getting started with SMS marketing on Klaviyo</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>To launch your SMS program:</p><p>1. Choose an SMS platform that can grow with your business.</p><p>2. Set up an account and integrate with your existing platforms, or start fresh.</p><p>3. Build your first sign-up forms and begin collecting contact information.</p><p>4. Create and send your first SMS campaign or flow.</p><p>5. Iterate, measure, repeat.</p><p>SMS marketing is not only accessible to small businesses—it’s also highly profitable, especially when it’s personalised and works in lockstep with your email marketing in an all-in-one <a href="https://www.klaviyo.com/uk/platform">B2C CRM</a> like Klaviyo.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1estFy" prefix="r119" component-url="/_astro/enhanced-carousel.Cqlcyv1g.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.CrstduJJ.js" props="{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"cotton"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Ready to transform your customer relationships?"],"bodyCopy":[0,"<p>Take our B2C CRM readiness assessment to discover your next steps.</p>"],"buttons":[1,[[0,{"text":[0,"Take the quiz"],"url":[0,"https://www.klaviyo.com/b2c-crm/customer-experience-audit"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"How to build exceptional customer experiences"],"bodyCopy":[0,"<p>The ultimate benefit of a CRM is the customer experiences you can create.</p>"],"buttons":[1,[[0,{"text":[0,"Learn more"],"url":[0,"https://www.klaviyo.com/uk/platform/crm-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"How to improve your customer experience for higher CLV"],"bodyCopy":[0,"<p>A better customer experience should equate to more lifetime value.</p>"],"buttons":[1,[[0,{"text":[0,"Learn more"],"url":[0,"https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"text"],"fadeIn":[0,false],"stackAcross":[0,"3"]}" ssr client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Ready to transform your customer relationships?</h3><div class="_bodyCopy_1pjx2_65"><p>Take our B2C CRM readiness assessment to discover your next steps.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Take the quiz" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/b2c-crm/customer-experience-audit" role="link" tabindex="0" target="_self" buttonType="primary">Take the quiz</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">How to build exceptional customer experiences</h3><div class="_bodyCopy_1pjx2_65"><p>The ultimate benefit of a CRM is the customer experiences you can create.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Learn more" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/platform/crm-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Learn more</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">How to improve your customer experience for higher CLV</h3><div class="_bodyCopy_1pjx2_65"><p>A better customer experience should equate to more lifetime value.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Learn more" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Learn more</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" 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Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo for</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agency and tech partners</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a 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class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Campaign Calendar 2026</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li><li 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