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Original
2026-01-01
Modified
2026-03-10
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<p>The new requirements will affect everyone. While “bulk senders” are most susceptible to these changes, don’t let that terminology trick you into believing the new requirements don’t apply to you.</p>
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<p>The new requirements will affect everyone. While “bulk senders” are most susceptible to these changes, don’t let that terminology trick you into believing the new requirements don’t apply to you.</p>
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<p>To be classified as a bulk sender, you need to send more than 5K emails per day. That might sound like a lot. It isn’t.</p>
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<p>To be classified as a bulk sender, you need to send more than 5K emails per day. That might sound like a lot. It isn’t.</p>
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<p>Do some quick maths with us:</p>
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<p>Do some quick maths with us:</p>
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<ul><li>How many new subscribers are you acquiring per day, and as a result dropping into your welcome series?</li>
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<ul><li>How many new subscribers are you acquiring per day, and as a result dropping into your welcome series?</li>
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<li>How often does that welcome series send a new message, and for how long?</li>
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<li>How often does that welcome series send a new message, and for how long?</li>
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</ul><p>Imagine you have 50 new subscribers per day. That’s 50 messages per day. And, say your welcome series is 3 emails long. Those two additional emails in the series add another 100 emails going out over the course of a few days.</p>
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</ul><p>Imagine you have 50 new subscribers per day. That’s 50 messages per day. And, say your welcome series is 3 emails long. Those two additional emails in the series add another 100 emails going out over the course of a few days.</p>
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<p>Now, since you’re gaining new subscribers daily, multiply those 150 emails by each business day in a week: 150 x 5 = 750 potential emails per week.</p>
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<p>Now, since you’re gaining new subscribers daily, multiply those 150 emails by each business day in a week: 150 x 5 = 750 potential emails per week.</p>
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<p>This scenario doesn’t include your:</p>
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<p>This scenario doesn’t include your:</p>
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<ul><li>Transactional or post-purchase flow</li>
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<ul><li>Transactional or post-purchase flow</li>
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<li>Abandoned cart flow</li>
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<li>Abandoned cart flow</li>
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<li>Browse abandonment flow</li>
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<li>Browse abandonment flow</li>
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<li>Win-back flow</li>
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<li>Win-back flow</li>
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<li>Repeat purchase flow</li>
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<li>Repeat purchase flow</li>
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<li>VIP flow</li>
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<li>VIP flow</li>
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<li>Any campaigns</li>
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<li>Any campaigns</li>
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</ul><p>Considering the volume of automated messages recommended for a healthy retention marketing program, most online retailers will hit 5K emails per day at least once a month, especially during peak times.</p>
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</ul><p>Considering the volume of automated messages recommended for a healthy retention marketing program, most online retailers will hit 5K emails per day at least once a month, especially during peak times.</p>
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<p>This is why Klaviyo says these new requirements apply to all online retailers.</p>
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<p>This is why Klaviyo says these new requirements apply to all online retailers.</p>
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<p>Want to learn more? Check out our guide for<a>what these requirement changes mean for your business</a>.</p>
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<p>Want to learn more? Check out our guide for<a>what these requirement changes mean for your business</a>.</p>
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