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class="_nav_1pr3e_122"><ul class="_list_1pr3e_139"><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Platform</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/sg/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>THE B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how a CRM built for your business can help you create lasting customer relationship.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/sg/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">Meet K:AI and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/sg/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/sg/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/sg/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/sg/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/sg/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 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1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="Navigation Marketing Analytics" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M14.47 3.83C8.42 4.58 3.74 9.74 3.74 16c0 6.77 5.49 12.26 12.26 12.26 6.25 0 11.41-4.68 12.17-10.73h-13.7zM.67 16C.67 7.54 7.54.67 16 .67h1.53v13.79h13.79v1.53c0 8.46-6.86 15.33-15.33 15.33S.67 24.46.67 16"></path><path fill="currentColor" fill-rule="evenodd" d="M20.6 2.21c0-.85.69-1.53 1.53-1.53 5.08 0 9.2 4.12 9.2 9.2 0 .85-.69 1.53-1.53 1.53h-9.2zm3.06 1.72v4.4h4.41a6.13 6.13 0 0 0-4.41-4.4"></path></svg><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 12" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.387 4.122C2.737 1.798 4.782 0 7.275 0c2.74 0 4.94 2.176 4.94 4.833q0 .41-.067.801C13.253 6.2 14 7.331 14 8.625 14 10.477 12.466 12 10.546 12v-.001L10.5 12H4.09C1.79 12 0 10.114 0 7.875c0-1.643.965-3.096 2.387-3.753M4.07 3.75A3.39 3.39 0 0 1 7.275 1.5c1.857 0 3.385 1.48 3.385 3.333q-.001.453-.115.867l-.009.031-.162.902.676.184a1.88 1.88 0 0 1 1.394 1.808c0 1.048-.862 1.875-1.898 1.875v.001L10.5 10.5H4.09c-1.36 0-2.534-1.136-2.534-2.625S2.73 5.25 4.09 5.25c.486 0 .94.141 1.329.39l.564.48c.309.264.776.249 1.067-.033s.303-.732.028-1.028A4.05 4.05 0 0 0 4.071 3.75" clip-rule="evenodd"></path></svg><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="Navigation Segmentation" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M17.99 2.02c7.35 0 13.31 5.96 13.31 13.31 0 6.9-5.25 12.58-11.98 13.25 0-.94-.16-1.82-.42-2.63 5.46-.46 9.74-5.04 9.74-10.61 0-1.24-.21-2.43-.6-3.54l-9.45 4.73c-.41.21-.9.18-1.3-.06a1.33 1.33 0 0 1-.63-1.13V4.77c-3.38.42-6.26 2.42-7.89 5.24h-.09c-1.12 0-2.18.23-3.15.64 1.89-5.04 6.76-8.63 12.46-8.63m1.34 2.75v8.41l7.53-3.76a10.64 10.64 0 0 0-7.53-4.65"></path><path fill="currentColor" fill-rule="evenodd" d="M3.35 18c0-2.94 2.38-5.33 5.33-5.33s5.33 2.38 5.33 5.33c0 1.86-.96 3.51-2.41 4.46 2.86.93 5.07 3.22 5.07 6.19v1.33H.69v-1.33c0-2.98 2.21-5.26 5.07-6.19A5.32 5.32 0 0 1 3.35 18m5.33-2.67c-1.47 0-2.66 1.19-2.66 2.66s1.19 2.66 2.66 2.66 2.66-1.19 2.66-2.66-1.19-2.66-2.66-2.66m0 9.32c2.49 0 4.3 1.22 5.01 2.66H3.67c.7-1.45 2.51-2.66 5.01-2.66"></path></svg><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="m7 1.871-1.415 3.28a.68.68 0 0 1-.625.41H1.843L4.08 7.786a.67.67 0 0 1 .18.642l-.974 3.87 3.376-1.918a.68.68 0 0 1 .674 0l3.376 1.917-.973-3.869a.67.67 0 0 1 .179-.642l2.238-2.225H9.04a.68.68 0 0 1-.625-.41zM6.063.614c.353-.819 1.521-.819 1.874 0L9.488 4.21h3.49c.909 0 1.364 1.092.721 1.73l-2.547 2.531 1.074 4.267c.217.866-.716 1.568-1.496 1.125L7 11.745l-3.73 2.118c-.78.443-1.713-.26-1.496-1.125L2.848 8.47.3 5.941C-.342 5.3.113 4.21 1.02 4.21h3.491z" clip-rule="evenodd"></path></svg><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="Navigation Templates" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M6.92 7.68h12.1v9.08H6.92zm3.03 3.03v3.03H16v-3.03z"></path><path fill="currentColor" d="M6.92 22.81h12.1v-3.03H6.92z"></path><path fill="currentColor" fill-rule="evenodd" d="M5.41 30.37c-2.51 0-4.54-2.03-4.54-4.54V6.17c0-2.51 2.03-4.54 4.54-4.54h15.13c2.51 0 4.54 2.03 4.54 4.54h1.51c2.51 0 4.54 2.03 4.54 4.54v15.13c0 2.51-2.03 4.54-4.54 4.54H5.41ZM3.9 6.17c0-.84.68-1.51 1.51-1.51h15.13c.84 0 1.51.68 1.51 1.51v21.18H5.41c-.84 0-1.51-.68-1.51-1.51zm21.18 21.18h1.51c.84 0 1.51-.68 1.51-1.51V10.71c0-.84-.68-1.51-1.51-1.51h-1.51z"></path></svg><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">KLAVIYO SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5b067f74c85ed579ce9fae48096a422453fd8d92-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d3f3dd17655c9e5ac215b8c7e1052c9d0f34d43e-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ecb8cb7fad63f32f6122a8ce88b9f849ebdeb251-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>What's new<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Klaviyo Integrations</div><ul 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src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div 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href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 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class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust center</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email & SMS ROI calculator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/sg/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/sg/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/sg/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/sg/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Platform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/sg/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>THE B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how a CRM built for your business can help you create lasting customer relationship.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/sg/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">Meet K:AI and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/sg/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/sg/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/sg/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/sg/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/sg/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="Navigation Marketing Analytics" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M14.47 3.83C8.42 4.58 3.74 9.74 3.74 16c0 6.77 5.49 12.26 12.26 12.26 6.25 0 11.41-4.68 12.17-10.73h-13.7zM.67 16C.67 7.54 7.54.67 16 .67h1.53v13.79h13.79v1.53c0 8.46-6.86 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1.875v.001L10.5 10.5H4.09c-1.36 0-2.534-1.136-2.534-2.625S2.73 5.25 4.09 5.25c.486 0 .94.141 1.329.39l.564.48c.309.264.776.249 1.067-.033s.303-.732.028-1.028A4.05 4.05 0 0 0 4.071 3.75" clip-rule="evenodd"></path></svg><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="Navigation Segmentation" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M17.99 2.02c7.35 0 13.31 5.96 13.31 13.31 0 6.9-5.25 12.58-11.98 13.25 0-.94-.16-1.82-.42-2.63 5.46-.46 9.74-5.04 9.74-10.61 0-1.24-.21-2.43-.6-3.54l-9.45 4.73c-.41.21-.9.18-1.3-.06a1.33 1.33 0 0 1-.63-1.13V4.77c-3.38.42-6.26 2.42-7.89 5.24h-.09c-1.12 0-2.18.23-3.15.64 1.89-5.04 6.76-8.63 12.46-8.63m1.34 2.75v8.41l7.53-3.76a10.64 10.64 0 0 0-7.53-4.65"></path><path fill="currentColor" fill-rule="evenodd" d="M3.35 18c0-2.94 2.38-5.33 5.33-5.33s5.33 2.38 5.33 5.33c0 1.86-.96 3.51-2.41 4.46 2.86.93 5.07 3.22 5.07 6.19v1.33H.69v-1.33c0-2.98 2.21-5.26 5.07-6.19A5.32 5.32 0 0 1 3.35 18m5.33-2.67c-1.47 0-2.66 1.19-2.66 2.66s1.19 2.66 2.66 2.66 2.66-1.19 2.66-2.66-1.19-2.66-2.66-2.66m0 9.32c2.49 0 4.3 1.22 5.01 2.66H3.67c.7-1.45 2.51-2.66 5.01-2.66"></path></svg><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="m7 1.871-1.415 3.28a.68.68 0 0 1-.625.41H1.843L4.08 7.786a.67.67 0 0 1 .18.642l-.974 3.87 3.376-1.918a.68.68 0 0 1 .674 0l3.376 1.917-.973-3.869a.67.67 0 0 1 .179-.642l2.238-2.225H9.04a.68.68 0 0 1-.625-.41zM6.063.614c.353-.819 1.521-.819 1.874 0L9.488 4.21h3.49c.909 0 1.364 1.092.721 1.73l-2.547 2.531 1.074 4.267c.217.866-.716 1.568-1.496 1.125L7 11.745l-3.73 2.118c-.78.443-1.713-.26-1.496-1.125L2.848 8.47.3 5.941C-.342 5.3.113 4.21 1.02 4.21h3.491z" clip-rule="evenodd"></path></svg><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/sg/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="Navigation Templates" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M6.92 7.68h12.1v9.08H6.92zm3.03 3.03v3.03H16v-3.03z"></path><path fill="currentColor" d="M6.92 22.81h12.1v-3.03H6.92z"></path><path fill="currentColor" fill-rule="evenodd" d="M5.41 30.37c-2.51 0-4.54-2.03-4.54-4.54V6.17c0-2.51 2.03-4.54 4.54-4.54h15.13c2.51 0 4.54 2.03 4.54 4.54h1.51c2.51 0 4.54 2.03 4.54 4.54v15.13c0 2.51-2.03 4.54-4.54 4.54H5.41ZM3.9 6.17c0-.84.68-1.51 1.51-1.51h15.13c.84 0 1.51.68 1.51 1.51v21.18H5.41c-.84 0-1.51-.68-1.51-1.51zm21.18 21.18h1.51c.84 0 1.51-.68 1.51-1.51V10.71c0-.84-.68-1.51-1.51-1.51h-1.51z"></path></svg><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">KLAVIYO SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sg/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5b067f74c85ed579ce9fae48096a422453fd8d92-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. 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})();</script> <div class="_breadcrumbsComponent_1ilbl_1 _lightSand_1ilbl_10"><nav class="grid _container_1ilbl_14"><div class="_breadcrumbs_1ilbl_1 _light_1ilbl_10"><a class="_breadcrumb_1ilbl_1" href="/sg/">Home</a><span class="_spacer_1ilbl_77">/</span><a class="_breadcrumb_1ilbl_1" href="/sg/marketing-resources">Marketing resources</a><span class="_spacer_1ilbl_77">/</span><div class="_lastBreadcrumb_1ilbl_35"> Google and Yahoo’s sender requirements 2024</div></div></nav></div> <astro-island uid="Z28Jtah" prefix="r13" component-url="/_astro/hero.C8pCZ0Ks.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"background":[0,"cotton"],"bodyCopy":[0,"<p>Don’t leave marketing dollars on the table by accidentally letting your emails land in spam. Follow these steps to prepare for Google and Yahoo’s new sender requirements, effective February 2024.</p>"],"buttons":[1,[]],"customPadding":[0],"largeText":[0,false],"eyebrow":[0," Action plan:"],"eyebrowColor":[0],"eyebrowFont":[0,"defaultFont"],"eyebrowTag":[0,"div"],"headlineTag":[0,"h1"],"headline":[0,"How to meet Google and Yahoo’s email sender requirements in 2024"],"image":[0],"imageType":[0,"horizontal"],"mediaType":[0],"textAlignment":[0,"center"],"videoPlayButtonColor":[0],"videoUrl":[0],"loopingVideo":[0],"poster":[0],"rive":[0],"embeddedForm":[0,"none"],"embeddedFormHeadline":[0],"embeddedFormBodyCopy":[0],"embeddedFormHeaderSubText":[0],"demoFormRedirectUrl":[0],"showAgencyFields":[0],"formId":[0],"hubspotHeaderText":[0],"hubspotSubheaderText":[0],"hubspotRedirectUrl":[0],"showSingleLineForm":[0],"singleLineForm":[0],"useCareersHero":[0],"pricingVariant":[0,false],"demoFormSettings":[0,{"redirectUrl":[0,""]}]}" ssr client="load" opts="{"name":"Hero","value":true}" await-children><div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-cotton);--hero-text-color:var(--color-core-charcoal);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137 _center_thmni_35"><div class="_contentContainer_thmni_45"><div class="eyebrow smPaddingTop _eyebrow_thmni_1"> Action plan:</div><h1 class="h1 semiBold _headline_thmni_15">How to meet Google and Yahoo’s email sender requirements in 2024</h1><div class="_bodyCopy_thmni_20"><p>Don’t leave marketing dollars on the table by accidentally letting your emails land in spam. Follow these steps to prepare for Google and Yahoo’s new sender requirements, effective February 2024.</p></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZVchwU" prefix="r14" component-url="/_astro/full-column.C2GN7ocr.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"backgroundColor":[0,"dark"],"buttons":[0],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0,"Introduction"],"fadeIn":[0],"headline":[0,"Who will be impacted by these new requirements?"],"headlineStyle":[0],"headlineFont":[0,{"fontFamily":[0,"sohne"]}],"image":[0],"mobileImage":[0],"paragraph":[0,"<p>The new requirements will affect everyone. While “bulk senders” are most susceptible to these changes, don’t let that terminology trick you into believing the new requirements don’t apply to you.</p><p>To be classified as a bulk sender, you need to send more than 5K emails per day. That might sound like a lot. It isn’t.</p><p>Do some quick maths with us:</p><ul><li>How many new subscribers are you acquiring per day, and as a result dropping into your welcome series?</li><li>How often does that welcome series send a new message, and for how long?</li></ul><p>Imagine you have 50 new subscribers per day. That’s 50 messages per day. And, say your welcome series is 3 emails long. Those two additional emails in the series add another 100 emails going out over the course of a few days.</p><p>Now, since you’re gaining new subscribers daily, multiply those 150 emails by each business day in a week: 150 x 5 = 750 potential emails per week.</p><p>This scenario doesn’t include your:</p><ul><li>Transactional or post-purchase flow</li><li>Abandoned cart flow</li><li>Browse abandonment flow</li><li>Win-back flow</li><li>Repeat purchase flow</li><li>VIP flow</li><li>Any campaigns</li></ul><p>Considering the volume of automated messages recommended for a healthy retention marketing program, most online retailers will hit 5K emails per day at least once a month, especially during peak times.</p><p>This is why Klaviyo says these new requirements apply to all online retailers.</p><p>Want to learn more? Check out our guide for <a href=\"https://www.klaviyo.com/uk/blog/gmail-and-yahoo-bulk-sender-requirement\">what these requirement changes mean for your business</a>.</p>"],"variant":[0,"textRight"]}" ssr client="load" opts="{"name":"FullColumn","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-charcoal);--wrapper-color:var(--color-core-white)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"><div class="eyebrow _eyebrow_1pns5_71 _textRight_1pns5_27">Introduction</div></div><div class="grid _grid_1pns5_7 _textRight_1pns5_27"><h2 class="h3 _headline_1pns5_87 _textRight_1pns5_27">Who will be impacted by these new requirements?</h2><div class="p2 _mainContent_1pns5_23 _textRight_1pns5_27"><p class="_bodyCopy_1pns5_42 _lemon_1pns5_45"><p>The new requirements will affect everyone. While “bulk senders” are most susceptible to these changes, don’t let that terminology trick you into believing the new requirements don’t apply to you.</p><p>To be classified as a bulk sender, you need to send more than 5K emails per day. That might sound like a lot. It isn’t.</p><p>Do some quick maths with us:</p><ul><li>How many new subscribers are you acquiring per day, and as a result dropping into your welcome series?</li><li>How often does that welcome series send a new message, and for how long?</li></ul><p>Imagine you have 50 new subscribers per day. That’s 50 messages per day. And, say your welcome series is 3 emails long. Those two additional emails in the series add another 100 emails going out over the course of a few days.</p><p>Now, since you’re gaining new subscribers daily, multiply those 150 emails by each business day in a week: 150 x 5 = 750 potential emails per week.</p><p>This scenario doesn’t include your:</p><ul><li>Transactional or post-purchase flow</li><li>Abandoned cart flow</li><li>Browse abandonment flow</li><li>Win-back flow</li><li>Repeat purchase flow</li><li>VIP flow</li><li>Any campaigns</li></ul><p>Considering the volume of automated messages recommended for a healthy retention marketing program, most online retailers will hit 5K emails per day at least once a month, especially during peak times.</p><p>This is why Klaviyo says these new requirements apply to all online retailers.</p><p>Want to learn more? Check out our guide for <a href="https://www.klaviyo.com/uk/blog/gmail-and-yahoo-bulk-sender-requirement">what these requirement changes mean for your business</a>.</p></p></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZRzVId" prefix="r15" component-url="/_astro/accordion.D1WLspZU.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"accordionItems":[1,[[0,{"title":[0,"Important dates to know"],"content":[0,"<p>Below are are the exact dates both Google and Yahoo list. We’ll update this anytime there is an update from one of those companies. But, why wait? Get started right now and safeguard your reputation.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Remove @gmail from your friendly “from” address"],"content":[0,"<p>Your friendly “from” address, which Google sometimes refers to as your friendly “from” header, is what your subscribers see in their inbox as your brand’s email address.</p><p>This applies to all senders, not just bulk senders.</p><p>Don’t use Gmail or Yahoo email addresses in your friendly “from” address. If you are using @gmail.com or @yahoo in the “from” address of your emails, switch the “from” address over to a website domain you own.</p><p>In order to meet this requirement, you need an email address that includes your own site domain name. If you are a brand that is just starting out, you may not yet own your own domain.</p><p>It’s worth investing in one before 1 February, 2024. You can purchase your own domain from any domain registrar.</p><p>You will need your own website domain to complete the rest of the steps in this checklist.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Set up a branded sending domain"],"content":[0,"<p>Branded sending domains, also known as dedicated sending domains, give you better control over your sender reputation. They also improve your branding in the “from” address in the inbox by removing the sent “via klaviyomail.com” disclaimer.</p><p>Branded sending domains are a great deliverability best practice, and starting in February, they’re a requirement for bulk senders who regularly email Google and Yahoo recipients.</p><p>Just note that once your branded sending domain is enabled, you may need to <a href=\"https://help.klaviyo.com/hc/en-us/articles/360025945671\">gently warm your sending infrastructure</a> for the next 2-4 weeks.</p><p>Need help? Follow our guide on <a href=\"https://help.klaviyo.com/hc/en-us/articles/115000357752\">setting up a branded sending domain</a>.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Set up your DMARC policy"],"content":[0,"<h3>Configure your DMARC policy</h3><p>DMARC authentication is a protocol policy that servers use to make sure emails are from a legitimate sender. Brands use DMARC policies to protect the domain in their sender email address from unauthorised use by bad actors.</p><p>DMARC authentication is set up in your DNS provider, such as GoDaddy or Cloudflare. If you do not already have a DMARC policy in place, configure a DMARC policy* on your root domain that contains the following:</p><ul><li>v=DMARC1</li><li>p=none</li><li>Recommended but not required: set an rua tag with a valid email address to receive DMARC reports (for example, “rua=mailto:dmarc-reports@mybrand.com”)</li></ul><p>If you already have a DMARC policy in place, you do not need to make any changes to your p tag value. Just make sure you have an rua tag set up with a valid email address included in your policy.</p><h3>About DMARC reports</h3><p>DMARC reports allow you to monitor the email messages sent using your domain, which can help protect you against spoofing and phishing. The rua tag tells inbox providers which email address to send DMARC status reports to.</p><p>While you don’t need to actively monitor this inbox right away, it is a best practice to have a dedicated email inbox where you collect DMARC reports so your security or compliance team can easily review them when necessary.</p><p>Neither Gmail nor Yahoo currently require senders to have an rua tag in their DMARC policy. But because inbox providers will continue to tighten sender requirements over time, setting this up now will help future-proof your policy.</p><p>Explore third-party tools that can help you update and manage your DMARC policy:</p><ul><li><a href=\"https://dmarcian.com/\">DMARCian</a></li><li><a href=\"https://www.valimail.com/\">ValiMail</a></li><li><a href=\"https://easydmarc.com/\">EasyDMARC</a></li></ul><p>*Note that Klaviyo cannot set up DMARC policies on behalf of customers.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Align your “from” address with your branded domain"],"content":[0,"<p>In order to be DMARC compliant, the domain in your friendly “from” address must align with the root domain in your branded sending domain.</p><p>So, if your branded sending domain is send.kvyodc.com, the root domain would be kvyodc.com. Therefore, using hello@kvyodc.com as your “from” address would align with the root domain.</p><p>Avoid using your sending subdomain in your “from” address because you cannot configure an inbox for responses on this subdomain. In this example, you would avoid sending emails from info@send.kvyodc.com. Other subdomains that are not being used for sending are totally fine to use as your “from” address, like hello@notifications.kvyodc.com.</p><p>Be sure to double-check all friendly “from” addresses for alignment in your flow emails and campaigns.</p><p>To reiterate, if you are a bulk sender, you cannot use a shared sending domain and must have a branded sending domain enabled by February 2024.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Make it easy to unsubscribe"],"content":[0,"<p>One of the new sender requirements is that every email must include a one-click unsubscribe link. The good news? Klaviyo is taking care of this for you. To help every user meet this new requirement, Klaviyo will automatically add a one-click unsubscribe link to the header of every email.</p><p>In this case, the term “header” refers to metadata within an email that contains information about the sender and message authentication. Klaviyo will add one-click list-unsubscribe functionality to this code on every message. One-click unsubscribe displays differently across email clients, but see the example from Gmail below for a visual of what this could look like to a recipient.</p><p>Audit all of your campaign templates and flow emails before February to ensure that you have an unsubscribe link somewhere in the body of your email (the footer is usually the most common).</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Keep spam complaints low "],"content":[0,"<p>This is another requirement that goes for everybody, and has really always been a best practice for marketers. Low spam complaints are a key way to show inbox providers that you are a legitimate sender who follows deliverability best practices.</p><p>Visit the <a href=\"https://www.klaviyo.com/analytics/deliverability\">deliverability hub in Klaviyo</a> to view your deliverability metrics, or try <a href=\"https://www.gmail.com/postmaster/\">Google Postmaster Tools</a> to monitor how your sending strategy aligns with Google’s requirements.</p>"],"mixedMedia":[0],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"What to do now"],"headline":[0,"Get your account ready"],"subhead":[0,"<p>We put together a checklist of steps to take to ensure that you meet the new sender requirements from both <a href=\"https://blog.google/products/gmail/gmail-security-authentication-spam-protection/\">Google</a> and <a href=\"https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam\">Yahoo</a>.</p><p>&nbsp;</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,false],"isFaqsSection":[0,false]}" ssr client="load" opts="{"name":"Accordion","value":true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _fullWidth_54u1x_56"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">What to do now</div><h2 class="_headline_54u1x_33 h3">Get your account ready</h2><div class="p2"><p>We put together a checklist of steps to take to ensure that you meet the new sender requirements from both <a href="https://blog.google/products/gmail/gmail-security-authentication-spam-protection/">Google</a> and <a href="https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam">Yahoo</a>.</p><p> </p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2883886965">Important dates to know<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2883886965"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Below are are the exact dates both Google and Yahoo list. We’ll update this anytime there is an update from one of those companies. But, why wait? Get started right now and safeguard your reputation.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1537499665">Remove @gmail from your friendly “from” address<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1537499665"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Your friendly “from” address, which Google sometimes refers to as your friendly “from” header, is what your subscribers see in their inbox as your brand’s email address.</p><p>This applies to all senders, not just bulk senders.</p><p>Don’t use Gmail or Yahoo email addresses in your friendly “from” address. If you are using @gmail.com or @yahoo in the “from” address of your emails, switch the “from” address over to a website domain you own.</p><p>In order to meet this requirement, you need an email address that includes your own site domain name. If you are a brand that is just starting out, you may not yet own your own domain.</p><p>It’s worth investing in one before 1 February, 2024. You can purchase your own domain from any domain registrar.</p><p>You will need your own website domain to complete the rest of the steps in this checklist.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3286409157">Set up a branded sending domain<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3286409157"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Branded sending domains, also known as dedicated sending domains, give you better control over your sender reputation. They also improve your branding in the “from” address in the inbox by removing the sent “via klaviyomail.com” disclaimer.</p><p>Branded sending domains are a great deliverability best practice, and starting in February, they’re a requirement for bulk senders who regularly email Google and Yahoo recipients.</p><p>Just note that once your branded sending domain is enabled, you may need to <a href="https://help.klaviyo.com/hc/en-us/articles/360025945671">gently warm your sending infrastructure</a> for the next 2-4 weeks.</p><p>Need help? Follow our guide on <a href="https://help.klaviyo.com/hc/en-us/articles/115000357752">setting up a branded sending domain</a>.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3132104201">Set up your DMARC policy<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3132104201"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><h3>Configure your DMARC policy</h3><p>DMARC authentication is a protocol policy that servers use to make sure emails are from a legitimate sender. Brands use DMARC policies to protect the domain in their sender email address from unauthorised use by bad actors.</p><p>DMARC authentication is set up in your DNS provider, such as GoDaddy or Cloudflare. If you do not already have a DMARC policy in place, configure a DMARC policy* on your root domain that contains the following:</p><ul><li>v=DMARC1</li><li>p=none</li><li>Recommended but not required: set an rua tag with a valid email address to receive DMARC reports (for example, “rua=mailto:dmarc-reports@mybrand.com”)</li></ul><p>If you already have a DMARC policy in place, you do not need to make any changes to your p tag value. Just make sure you have an rua tag set up with a valid email address included in your policy.</p><h3>About DMARC reports</h3><p>DMARC reports allow you to monitor the email messages sent using your domain, which can help protect you against spoofing and phishing. The rua tag tells inbox providers which email address to send DMARC status reports to.</p><p>While you don’t need to actively monitor this inbox right away, it is a best practice to have a dedicated email inbox where you collect DMARC reports so your security or compliance team can easily review them when necessary.</p><p>Neither Gmail nor Yahoo currently require senders to have an rua tag in their DMARC policy. But because inbox providers will continue to tighten sender requirements over time, setting this up now will help future-proof your policy.</p><p>Explore third-party tools that can help you update and manage your DMARC policy:</p><ul><li><a href="https://dmarcian.com/">DMARCian</a></li><li><a href="https://www.valimail.com/">ValiMail</a></li><li><a href="https://easydmarc.com/">EasyDMARC</a></li></ul><p>*Note that Klaviyo cannot set up DMARC policies on behalf of customers.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3930817007">Align your “from” address with your branded domain<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3930817007"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>In order to be DMARC compliant, the domain in your friendly “from” address must align with the root domain in your branded sending domain.</p><p>So, if your branded sending domain is send.kvyodc.com, the root domain would be kvyodc.com. Therefore, using hello@kvyodc.com as your “from” address would align with the root domain.</p><p>Avoid using your sending subdomain in your “from” address because you cannot configure an inbox for responses on this subdomain. In this example, you would avoid sending emails from info@send.kvyodc.com. Other subdomains that are not being used for sending are totally fine to use as your “from” address, like hello@notifications.kvyodc.com.</p><p>Be sure to double-check all friendly “from” addresses for alignment in your flow emails and campaigns.</p><p>To reiterate, if you are a bulk sender, you cannot use a shared sending domain and must have a branded sending domain enabled by February 2024.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1075361631">Make it easy to unsubscribe<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1075361631"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>One of the new sender requirements is that every email must include a one-click unsubscribe link. The good news? Klaviyo is taking care of this for you. To help every user meet this new requirement, Klaviyo will automatically add a one-click unsubscribe link to the header of every email.</p><p>In this case, the term “header” refers to metadata within an email that contains information about the sender and message authentication. Klaviyo will add one-click list-unsubscribe functionality to this code on every message. One-click unsubscribe displays differently across email clients, but see the example from Gmail below for a visual of what this could look like to a recipient.</p><p>Audit all of your campaign templates and flow emails before February to ensure that you have an unsubscribe link somewhere in the body of your email (the footer is usually the most common).</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3208395">Keep spam complaints low <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3208395"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>This is another requirement that goes for everybody, and has really always been a best practice for marketers. 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href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor relations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/sg/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contact us</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Careers</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Platform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>B2C CRM overview</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/products/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/solutions/customer-service" _type="menuItem"><div><div 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class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/sg/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/sg/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a 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class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agency and tech partners</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail and ecommerce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools + Resources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing resources</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/marketing-resources/marketing-campaign-calendar" 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class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explore more</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/sg/platform-integrations" _type="menuItem"><div><div 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