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class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 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1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrationen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Ressourcen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/pricing"><span>Preise</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/de/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrieren</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/de/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demo anfordern</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plattform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Übersicht</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Lösungen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Verbessere deine Erkenntnisse
mit Klaviyo AI</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing-Automatisierung über
alle Kanäle hinweg</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Zufriedenere Kund*innen, mehr Umsatz</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kanäle</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">KI, Daten und Kanäle auf einer Plattform</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrationen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Ressourcen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/pricing"><span>Preise</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Startseite</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" 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2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="Z2m3ceP" prefix="r66" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"center"],"backgroundColor":[0,"poppy"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0,"Zusammenfassung"],"eyebrowTag":[0],"headline":[0,"SMS-Strategien für kleine Unternehmen im Jahr 2025"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Textnachrichten sind eine der persönlichsten Kommunikationsformen überhaupt. In der Regel nutzen Verbraucher*innen Textnachrichten nur im privaten Kontext, doch sie möchten auf diesem Wege nicht nur von geliebten Menschen hören, sondern auch von ihren Lieblingsmarken.</p><p>Die <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report\">SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge</a> hat ergeben, dass sich 39 % der Kund*innen für das SMS-Marketing einer bei ihnen beliebten Marke anmelden und dass 72 % der Verbraucher*innen schon einmal einen Kauf getätigt haben, nachdem sie eine Textnachricht von einer Marke erhalten hatten. Somit ist SMS für Unternehmen aller Größenordnungen ein wirkungsvoller Marketing-Kanal.</p><p>Lies weiter, um zu erfahren, wie du ein <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-plays-to-boost-roi\">SMS-Marketing-Programm entwickeln kannst, das dein Wachstum fördert</a> und dein kleines Unternehmen transformiert.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Zusammenfassung</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">SMS-Strategien für kleine Unternehmen im Jahr 2025</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Textnachrichten sind eine der persönlichsten Kommunikationsformen überhaupt. In der Regel nutzen Verbraucher*innen Textnachrichten nur im privaten Kontext, doch sie möchten auf diesem Wege nicht nur von geliebten Menschen hören, sondern auch von ihren Lieblingsmarken.</p><p>Die <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge</a> hat ergeben, dass sich 39 % der Kund*innen für das SMS-Marketing einer bei ihnen beliebten Marke anmelden und dass 72 % der Verbraucher*innen schon einmal einen Kauf getätigt haben, nachdem sie eine Textnachricht von einer Marke erhalten hatten. Somit ist SMS für Unternehmen aller Größenordnungen ein wirkungsvoller Marketing-Kanal.</p><p>Lies weiter, um zu erfahren, wie du ein <a href="https://www.klaviyo.com/uk/marketing-resources/sms-plays-to-boost-roi">SMS-Marketing-Programm entwickeln kannst, das dein Wachstum fördert</a> und dein kleines Unternehmen transformiert.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 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Leitfaden:"],"anchors":[1,[[0,{"jumpAnchorLabel":[0,"Warum SMS-Marketing das Wachstum fördert"],"jumpAnchorId":[0,"Warum"]}],[0,{"jumpAnchorLabel":[0,"Erweitern deiner Abonnentenliste"],"jumpAnchorId":[0,"Erweitern"]}],[0,{"jumpAnchorLabel":[0,"SMS-Kampagnen und Automatisierung"],"jumpAnchorId":[0,"SMS"]}],[0,{"jumpAnchorLabel":[0,"Verfassen verkaufsstarker SMS-Nachrichten"],"jumpAnchorId":[0,"Verfassen"]}],[0,{"jumpAnchorLabel":[0,"SMS als Ergänzung zu E-Mail und Social Media"],"jumpAnchorId":[0,"Ergänzen"]}],[0,{"jumpAnchorLabel":[0,"KI-gestützte SMS"],"jumpAnchorId":[0,"KI"]}],[0,{"jumpAnchorLabel":[0,"SMS-Compliance"],"jumpAnchorId":[0,"Compliance"]}],[0,{"jumpAnchorLabel":[0,"Messen deiner Erfolge"],"jumpAnchorId":[0,"Messen"]}],[0,{"jumpAnchorLabel":[0,"Erste Schritte mit Klaviyo SMS"],"jumpAnchorId":[0,"Erste"]}]]],"backgroundColor":[0,"stone"],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">In diesem Leitfaden:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#Warum" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Warum SMS-Marketing das Wachstum fördert</a></li><li><a href="#Erweitern" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Erweitern deiner Abonnentenliste</a></li><li><a href="#SMS" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS-Kampagnen und Automatisierung</a></li><li><a href="#Verfassen" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Verfassen verkaufsstarker SMS-Nachrichten</a></li><li><a href="#Ergänzen" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS als Ergänzung zu E-Mail und Social Media</a></li><li><a href="#KI" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>KI-gestützte SMS</a></li><li><a href="#Compliance" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS-Compliance</a></li><li><a href="#Messen" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Messen deiner Erfolge</a></li><li><a href="#Erste" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Erste Schritte mit Klaviyo SMS</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Warum SMS-Marketing das Wachstum fördert</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Warum"></div><astro-island uid="Z7qzIA" prefix="r70" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Was macht SMS-Marketing zur kostengünstigen Wachstumsstrategie für kleine Unternehmen?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>SMS-Marketing ist eine bewährte Methode für kleine Marken, sich im digitalen Raum Aufmerksamkeit zu sichern und neue Käufe zu fördern.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Was macht SMS-Marketing zur kostengünstigen Wachstumsstrategie für kleine Unternehmen?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS-Marketing ist eine bewährte Methode für kleine Marken, sich im digitalen Raum Aufmerksamkeit zu sichern und neue Käufe zu fördern.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZoyOzs" prefix="r71" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Wirksame Kundenansprache über den passenden Kanal"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Die meisten Verbraucher*innen nehmen sich die Zeit, Marketing-SMS zu lesen, da sie sich bewusst dafür angemeldet haben und sich in der Regel auf diese Nachrichten freuen. Die <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe\">SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge</a> zeigt, dass 86 % der Verbraucher*innen letztes Jahr mindestens zwei Käufe nach SMS-Nachrichten getätigt haben. Bei 30 % waren es sogar mindestens vier Käufe. </p><p>Einer der Gründe, weshalb SMS-Marketing so hohe Conversions erzielt, ist die Tatsache, dass Verbraucher*innen inzwischen gerne auf ihrem Mobilgerät einkaufen. Dies ist laut dem <a href=\"https://www.klaviyo.com/de/marketing-resources/future-of-consumer-marketing\">Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings</a> heute der beliebteste Kanal für Käufe im Einzelhandel.</p><p>Wenn sich kleine Unternehmen im Wettbewerb behaupten möchten, müssen sie auf die sich ständig ändernden Verbrauchervorlieben reagieren. „SMS ist heute die erwartete Kommunikationsform“, <a href=\"https://www.klaviyo.com/customers/case-studies/shinola-bfcm\">erklärt Brett Vincke</a>, Email Marketing Manager bei der Uhrenmarke <a href=\"https://www.shinola.com/\">Shinola</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Wirksame Kundenansprache über den passenden Kanal</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Die meisten Verbraucher*innen nehmen sich die Zeit, Marketing-SMS zu lesen, da sie sich bewusst dafür angemeldet haben und sich in der Regel auf diese Nachrichten freuen. Die <a href="https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe">SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge</a> zeigt, dass 86 % der Verbraucher*innen letztes Jahr mindestens zwei Käufe nach SMS-Nachrichten getätigt haben. Bei 30 % waren es sogar mindestens vier Käufe. </p><p>Einer der Gründe, weshalb SMS-Marketing so hohe Conversions erzielt, ist die Tatsache, dass Verbraucher*innen inzwischen gerne auf ihrem Mobilgerät einkaufen. Dies ist laut dem <a href="https://www.klaviyo.com/de/marketing-resources/future-of-consumer-marketing">Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings</a> heute der beliebteste Kanal für Käufe im Einzelhandel.</p><p>Wenn sich kleine Unternehmen im Wettbewerb behaupten möchten, müssen sie auf die sich ständig ändernden Verbrauchervorlieben reagieren. „SMS ist heute die erwartete Kommunikationsform“, <a href="https://www.klaviyo.com/customers/case-studies/shinola-bfcm">erklärt Brett Vincke</a>, Email Marketing Manager bei der Uhrenmarke <a href="https://www.shinola.com/">Shinola</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="CYFD7" prefix="r72" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Mehr Sichtbarkeit und schnellere Umsatzsteigerung"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Beim SMS-Marketing erfahren Verbraucher*innen sofort, was sie wissen möchten und sollten. Sie erhalten per SMS Rabatte, exklusive Testangebote und vieles mehr. Außerdem werden SMS den gestiegenen Erwartungen an Personalisierung gerecht.</p><p>Vor diesem Hintergrund überrascht es nicht, dass SMS erfolgreich Käufe bei deinen Kund*innen beschleunigen. Die SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge hat ergeben, dass 65 % der Verbraucher*innen, die im letzten Jahr nach Erhalt einer SMS einen Kauf getätigt haben, damit früher dran waren als geplant.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Mehr Sichtbarkeit und schnellere Umsatzsteigerung</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Beim SMS-Marketing erfahren Verbraucher*innen sofort, was sie wissen möchten und sollten. Sie erhalten per SMS Rabatte, exklusive Testangebote und vieles mehr. Außerdem werden SMS den gestiegenen Erwartungen an Personalisierung gerecht.</p><p>Vor diesem Hintergrund überrascht es nicht, dass SMS erfolgreich Käufe bei deinen Kund*innen beschleunigen. Die SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge hat ergeben, dass 65 % der Verbraucher*innen, die im letzten Jahr nach Erhalt einer SMS einen Kauf getätigt haben, damit früher dran waren als geplant.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ahv6P" prefix="r73" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Hoher ROI mit minimalem Ressourceneinsatz"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Genau wie E-Mail ist SMS ein kostengünstiger Marketing-Kanal. Dies machen sich Marken wie <a href=\"https://francesvalentine.com/\">Frances Valentine</a> zunutze, ein kleines Unternehmen, das Damenbekleidung und -accessoires im Vintage-Look verkauft. Frances Valentine hat mit Klaviyo SMS innerhalb der ersten acht Wochen des SMS-Versands einen 21,8-fachen ROI erzielt.</p><p>Zu Beginn nutzte die Marke SMS nur für Flows, die sich an Personen mit höherer Kaufabsicht richteten, z. B. Warenkorbabbruch-Flows und „Wieder auf Lager“-Flows. Der Umsatz aus diesen <a href=\"https://www.klaviyo.com/uk/customers/case-studies/frances-valentine-sms\">Flows stieg um 32 % im Jahresvergleich</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Hoher ROI mit minimalem Ressourceneinsatz</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Genau wie E-Mail ist SMS ein kostengünstiger Marketing-Kanal. Dies machen sich Marken wie <a href="https://francesvalentine.com/">Frances Valentine</a> zunutze, ein kleines Unternehmen, das Damenbekleidung und -accessoires im Vintage-Look verkauft. Frances Valentine hat mit Klaviyo SMS innerhalb der ersten acht Wochen des SMS-Versands einen 21,8-fachen ROI erzielt.</p><p>Zu Beginn nutzte die Marke SMS nur für Flows, die sich an Personen mit höherer Kaufabsicht richteten, z. B. Warenkorbabbruch-Flows und „Wieder auf Lager“-Flows. Der Umsatz aus diesen <a href="https://www.klaviyo.com/uk/customers/case-studies/frances-valentine-sms">Flows stieg um 32 % im Jahresvergleich</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Erweitern"></div><astro-island uid="6FBi6" prefix="r75" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Erweiterung der SMS-Abonnentenliste für kleine Unternehmen"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Eine Liste engagierter Abonnent*innen ist der erste Schritt auf dem Weg zu den Vorteilen des SMS-Marketings. Hier erfährst du, wie du deine Liste erweitern kannst.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Erweiterung der SMS-Abonnentenliste für kleine Unternehmen</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Eine Liste engagierter Abonnent*innen ist der erste Schritt auf dem Weg zu den Vorteilen des SMS-Marketings. Hier erfährst du, wie du deine Liste erweitern kannst.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1SRakh" prefix="r76" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"1. SMS-Anmeldeformulare einbinden"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Erstelle SMS-Anmeldeformulare, die auf deiner Website geöffnet werden, nachdem Benutzer*innen bewusst mit deiner Website interagiert, bis zu einem bestimmten Punkt gescrollt oder die Absicht gezeigt haben, die Website zu verlassen. Du kannst dein SMS-Anmeldeformular auch in den Footer deiner Website einbetten oder mehrstufige Formulare verwenden, die zuerst nach der E-Mail-Adresse und dann auf dem zweiten Bildschirm nach der Telefonnummer fragen. </p><p>Wenn du Menschen dazu bewegen willst, dir ihre Telefonnummer zu verraten, musst du natürlich eine Gegenleistung bieten. Laut der SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge sind dies die drei wichtigsten Gründe, aus denen Kund*innen in das SMS-Marketing einwilligen:</p><p><strong>• </strong>Sie mögen die Marke: 39 %</p><p><strong>• </strong>Sie planen einen Kauf und möchten einen Rabatt erhalten: 38 %</p><p><strong>• </strong>Sie möchten über den Status ihrer Bestellung benachrichtigt werden: 38 %</p><p>Die Studie zeigt auch, was die Wahrscheinlichkeit eines SMS-Abonnements erhöht:</p><p><strong>• </strong>Rabattangebot: 59 %</p><p><strong>• </strong>Möglichkeit, per Textnachricht Fragen zu stellen und schnell eine Antwort zu erhalten (SMS-Unterhaltungen): 39 %</p><p><strong>• </strong>Aussicht auf ein exklusives Produktangebot oder Erlebnis: 38 %</p><p>Wenn du Kund*innen durch Early-Access-Incentives für VIPs zur SMS-Einwilligung bewegen möchtest, kannst du dies als VIP-Kanal nutzen. So gibst du deinen Big Spendern und häufigsten Käufer*innen die Möglichkeit, per SMS Early Access zu Sales, neuen Produkten oder Events zu erhalten. Sie können sich dann wie exklusive Insider*innen deiner Marke fühlen. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">1. SMS-Anmeldeformulare einbinden</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Erstelle SMS-Anmeldeformulare, die auf deiner Website geöffnet werden, nachdem Benutzer*innen bewusst mit deiner Website interagiert, bis zu einem bestimmten Punkt gescrollt oder die Absicht gezeigt haben, die Website zu verlassen. Du kannst dein SMS-Anmeldeformular auch in den Footer deiner Website einbetten oder mehrstufige Formulare verwenden, die zuerst nach der E-Mail-Adresse und dann auf dem zweiten Bildschirm nach der Telefonnummer fragen. </p><p>Wenn du Menschen dazu bewegen willst, dir ihre Telefonnummer zu verraten, musst du natürlich eine Gegenleistung bieten. Laut der SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge sind dies die drei wichtigsten Gründe, aus denen Kund*innen in das SMS-Marketing einwilligen:</p><p><strong>• </strong>Sie mögen die Marke: 39 %</p><p><strong>• </strong>Sie planen einen Kauf und möchten einen Rabatt erhalten: 38 %</p><p><strong>• </strong>Sie möchten über den Status ihrer Bestellung benachrichtigt werden: 38 %</p><p>Die Studie zeigt auch, was die Wahrscheinlichkeit eines SMS-Abonnements erhöht:</p><p><strong>• </strong>Rabattangebot: 59 %</p><p><strong>• </strong>Möglichkeit, per Textnachricht Fragen zu stellen und schnell eine Antwort zu erhalten (SMS-Unterhaltungen): 39 %</p><p><strong>• </strong>Aussicht auf ein exklusives Produktangebot oder Erlebnis: 38 %</p><p>Wenn du Kund*innen durch Early-Access-Incentives für VIPs zur SMS-Einwilligung bewegen möchtest, kannst du dies als VIP-Kanal nutzen. So gibst du deinen Big Spendern und häufigsten Käufer*innen die Möglichkeit, per SMS Early Access zu Sales, neuen Produkten oder Events zu erhalten. Sie können sich dann wie exklusive Insider*innen deiner Marke fühlen. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Dk1DB" prefix="r77" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"2. Deinen Kundenstamm nutzen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Dein Kundenstamm und deine bestehenden E-Mail-Abonnent*innen sind ideale Kandidaten für ein SMS-Abonnement. Sie haben deine Produkte bereits gekauft oder sind daran interessiert und somit eher bereit, sich für deine SMS-Liste anzumelden.</p><p>Fordere diese Personen per E-Mail dazu auf, SMS zu abonnieren. Als Opt-in-Incentive kannst du exklusive Rabatte oder Early Access für VIPs anbieten. Eine weitere Möglichkeit sind Post-Purchase-E-Mails mit dem Angebot, Transaktions-SMS wie Bestellbestätigungen und Versand-Updates zu erhalten. So können sich die Abonnent*innen schon einmal an SMS gewöhnen, was zu zukünftigen SMS-Opt-ins mit Incentives für exklusive Rabatte und Early Access für VIPs führen kann.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">2. Deinen Kundenstamm nutzen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Dein Kundenstamm und deine bestehenden E-Mail-Abonnent*innen sind ideale Kandidaten für ein SMS-Abonnement. Sie haben deine Produkte bereits gekauft oder sind daran interessiert und somit eher bereit, sich für deine SMS-Liste anzumelden.</p><p>Fordere diese Personen per E-Mail dazu auf, SMS zu abonnieren. Als Opt-in-Incentive kannst du exklusive Rabatte oder Early Access für VIPs anbieten. Eine weitere Möglichkeit sind Post-Purchase-E-Mails mit dem Angebot, Transaktions-SMS wie Bestellbestätigungen und Versand-Updates zu erhalten. So können sich die Abonnent*innen schon einmal an SMS gewöhnen, was zu zukünftigen SMS-Opt-ins mit Incentives für exklusive Rabatte und Early Access für VIPs führen kann.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="4B8t5" prefix="r78" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"3. Andere Marketing-Kanäle einbeziehen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Wenn du ein Ladengeschäft vor Ort hast, kannst du dort genauso für SMS-Anmeldungen werben wie auf deiner Website. Platziere zum Beispiel QR-Codes mit einem exklusiven Rabatt oder Angebot für den gesamten Shop an gut sichtbaren Stellen wie auf Ladentheken, an der Kasse oder an den Türen.</p><p>Auch auf Kassenbons oder Verpackungen kannst du einen Hinweis aufdrucken, der Kund*innen mit einem exklusiven Rabatt oder Angebot belohnt, wenn sie eine SMS an deine Kurzwahlnummer senden. Erwäge, das Verkaufspersonal dahingehend zu schulen, dass es Kund*innen an der Kasse fragt, ob sie SMS-Updates erhalten möchten. </p><p>Zu den weiteren Möglichkeiten der Erweiterung deiner SMS-Liste zählt Werbung in Social Media mit <a href=\"https://help.klaviyo.com/hc/de-de/articles/14104388043931\">SMS-Abonnement-Links</a> und <a href=\"https://help.klaviyo.com/hc/de-de/articles/6294531159579\">Tap-to-Text-Stickern</a>. Oder du nutzt <a href=\"https://www.klaviyo.com/de/products/sms-marketing\">Zwei-Wege-SMS</a> als automatisierten Kanal für Kundensupport, über den FAQs zum Unternehmen und zu Produkten beantwortet, Produkte empfohlen und Kundenvorlieben erfasst werden können.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">3. Andere Marketing-Kanäle einbeziehen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Wenn du ein Ladengeschäft vor Ort hast, kannst du dort genauso für SMS-Anmeldungen werben wie auf deiner Website. Platziere zum Beispiel QR-Codes mit einem exklusiven Rabatt oder Angebot für den gesamten Shop an gut sichtbaren Stellen wie auf Ladentheken, an der Kasse oder an den Türen.</p><p>Auch auf Kassenbons oder Verpackungen kannst du einen Hinweis aufdrucken, der Kund*innen mit einem exklusiven Rabatt oder Angebot belohnt, wenn sie eine SMS an deine Kurzwahlnummer senden. Erwäge, das Verkaufspersonal dahingehend zu schulen, dass es Kund*innen an der Kasse fragt, ob sie SMS-Updates erhalten möchten. </p><p>Zu den weiteren Möglichkeiten der Erweiterung deiner SMS-Liste zählt Werbung in Social Media mit <a href="https://help.klaviyo.com/hc/de-de/articles/14104388043931">SMS-Abonnement-Links</a> und <a href="https://help.klaviyo.com/hc/de-de/articles/6294531159579">Tap-to-Text-Stickern</a>. Oder du nutzt <a href="https://www.klaviyo.com/de/products/sms-marketing">Zwei-Wege-SMS</a> als automatisierten Kanal für Kundensupport, über den FAQs zum Unternehmen und zu Produkten beantwortet, Produkte empfohlen und Kundenvorlieben erfasst werden können.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="SMS"></div><astro-island uid="Z1cSkn0" prefix="r80" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"11 wichtige SMS-Marketing-Kampagnen und -Automatisierungen für kleine Unternehmen"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Mit einer Kombination aus automatisierten Flows und einmaligen Kampagnen für verschiedene SMS-Anwendungsfälle erreichst du Kund*innen mit den passenden Nachrichten zum richtigen Zeitpunkt.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">11 wichtige SMS-Marketing-Kampagnen und -Automatisierungen für kleine Unternehmen</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Mit einer Kombination aus automatisierten Flows und einmaligen Kampagnen für verschiedene SMS-Anwendungsfälle erreichst du Kund*innen mit den passenden Nachrichten zum richtigen Zeitpunkt.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="FwXt" prefix="r81" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS-Automatisierungen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Automatisierte Flows werden durch Kundenaktionen ausgelöst. Du richtest sie mithilfe der Logik deiner SMS-Marketing-Plattform ein. Folgende SMS-Automatisierungen sind für kleine Unternehmen unverzichtbar:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">SMS-Automatisierungen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Automatisierte Flows werden durch Kundenaktionen ausgelöst. Du richtest sie mithilfe der Logik deiner SMS-Marketing-Plattform ein. Folgende SMS-Automatisierungen sind für kleine Unternehmen unverzichtbar:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2q9yJe" prefix="r82" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Welcome-Serie"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Eine SMS-Welcome-Serie ist die erste Nachricht, die Abonnent*innen von dir erhalten, nachdem sie in das SMS-Marketing eingewilligt haben. Um den bestmöglichen ersten Eindruck zu hinterlassen, bedanke dich für die Anmeldung, sende ihnen ihr versprochenes Angebot und lenke die Erwartungen an zukünftige Nachrichten.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Welcome-Serie</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Eine SMS-Welcome-Serie ist die erste Nachricht, die Abonnent*innen von dir erhalten, nachdem sie in das SMS-Marketing eingewilligt haben. Um den bestmöglichen ersten Eindruck zu hinterlassen, bedanke dich für die Anmeldung, sende ihnen ihr versprochenes Angebot und lenke die Erwartungen an zukünftige Nachrichten.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2eFhFj" prefix="r83" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Wiederaufnahme des Kaufs nach einem Warenkorbabbruch"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Ein Warenkorbabbruch-Flow ist eine automatisierte Nachricht, die ausgelöst wird, wenn Kund*innen online Artikel in ihren Warenkorb legen, den Kauf aber nicht abschließen. Best Practices für Warenkorbabbruch-SMS:</p><p><strong>• Ermittle die passende zeitliche Abfolge.</strong> Ist es optimal, die erste Warenkorbabbruch-Nachricht nach 30 Minuten zu senden? Solltest du lieber 2 Stunden warten und dann nach 24 Stunden noch einmal nachhaken? Finde durch Experimentieren heraus, was bei deiner Marke am besten funktioniert.</p><p><strong>• Bestimme die optimale Anzahl und Art der Nachrichten.</strong> Warenkorbabbruch-Flows können ein bis drei Nachrichten und eine Kombination aus Textnachrichten und E-Mails umfassen.</p><p><strong>• Erwäge, ein Incentive zu nutzen.</strong> Laut dem Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings lassen Kund*innen vor allem dann Artikel im Warenkorb zurück, wenn ihnen anderswo ein besserer Preis geboten wird. Das heißt nicht, dass du immer einen Rabatt anbieten musst. Du kannst auch erst in der dritten Nachricht ein Angebot machen oder nur den Kund*innen entgegenkommen, die hochpreisige Artikel im Warenkorb zurückgelassen haben. </p><p><strong>• Personalisiere deine Nachrichten. </strong>Sprich die Empfänger*innen namentlich an und verweise auf das zurückgelassene Produkt. Teste, ob ein Bild des Produkts die Conversion steigert.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Wiederaufnahme des Kaufs nach einem Warenkorbabbruch</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Ein Warenkorbabbruch-Flow ist eine automatisierte Nachricht, die ausgelöst wird, wenn Kund*innen online Artikel in ihren Warenkorb legen, den Kauf aber nicht abschließen. Best Practices für Warenkorbabbruch-SMS:</p><p><strong>• Ermittle die passende zeitliche Abfolge.</strong> Ist es optimal, die erste Warenkorbabbruch-Nachricht nach 30 Minuten zu senden? Solltest du lieber 2 Stunden warten und dann nach 24 Stunden noch einmal nachhaken? Finde durch Experimentieren heraus, was bei deiner Marke am besten funktioniert.</p><p><strong>• Bestimme die optimale Anzahl und Art der Nachrichten.</strong> Warenkorbabbruch-Flows können ein bis drei Nachrichten und eine Kombination aus Textnachrichten und E-Mails umfassen.</p><p><strong>• Erwäge, ein Incentive zu nutzen.</strong> Laut dem Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings lassen Kund*innen vor allem dann Artikel im Warenkorb zurück, wenn ihnen anderswo ein besserer Preis geboten wird. Das heißt nicht, dass du immer einen Rabatt anbieten musst. Du kannst auch erst in der dritten Nachricht ein Angebot machen oder nur den Kund*innen entgegenkommen, die hochpreisige Artikel im Warenkorb zurückgelassen haben. </p><p><strong>• Personalisiere deine Nachrichten. </strong>Sprich die Empfänger*innen namentlich an und verweise auf das zurückgelassene Produkt. Teste, ob ein Bild des Produkts die Conversion steigert.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="15b3nb" prefix="r84" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Bestell- und Versandbestätigungen"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Laut der SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge möchten Verbraucher*innen am häufigsten transaktionsbezogene SMS-Nachrichten erhalten, beispielsweise Bestell- und Zustellbestätigungen.</p><p>Proaktive Textnachrichten können Kundenanfragen zu Paketstatus, verpasster Zustellung, Paketdiebstahl und ähnlichen Themen reduzieren. Transaktions-SMS gewöhnen deine Kund*innen auch daran, per SMS von dir zu hören, und – noch wichtiger – steigern ihr Interesse an deinen Textnachrichten. Kurz gesagt: Transaktionsbezogene SMS-Nachrichten können das Post-Purchase-Erlebnis erheblich verbessern.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Bestell- und Versandbestätigungen</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Laut der SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge möchten Verbraucher*innen am häufigsten transaktionsbezogene SMS-Nachrichten erhalten, beispielsweise Bestell- und Zustellbestätigungen.</p><p>Proaktive Textnachrichten können Kundenanfragen zu Paketstatus, verpasster Zustellung, Paketdiebstahl und ähnlichen Themen reduzieren. Transaktions-SMS gewöhnen deine Kund*innen auch daran, per SMS von dir zu hören, und – noch wichtiger – steigern ihr Interesse an deinen Textnachrichten. Kurz gesagt: Transaktionsbezogene SMS-Nachrichten können das Post-Purchase-Erlebnis erheblich verbessern.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2vUXtv" prefix="r85" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Treueprogramm-Updates"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Neben den bereits erwähnten VIP-Programmen, die du per SMS-Marketing einführen kannst, bieten sich SMS auch für Treueprogramm-Updates an. Du kannst Automatisierungen einrichten, um deine SMS-Abonnent*innen über ihren Punktestand auf dem Laufenden zu halten und ihnen mitzuteilen, wie nah sie bereits am Erreichen eines Treueangebots sind. Damit kurbelst du den Umsatz an. Sobald sie die erforderliche Punkteanzahl erreicht haben, sendest du ihnen das Angebot.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Treueprogramm-Updates</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Neben den bereits erwähnten VIP-Programmen, die du per SMS-Marketing einführen kannst, bieten sich SMS auch für Treueprogramm-Updates an. Du kannst Automatisierungen einrichten, um deine SMS-Abonnent*innen über ihren Punktestand auf dem Laufenden zu halten und ihnen mitzuteilen, wie nah sie bereits am Erreichen eines Treueangebots sind. Damit kurbelst du den Umsatz an. Sobald sie die erforderliche Punkteanzahl erreicht haben, sendest du ihnen das Angebot.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZsRPlJ" prefix="r86" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Automatisierte Empfehlungen"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Du kannst per SMS auch Empfehlungsangebote automatisieren, indem du Kund*innen um die Weiterempfehlung an Bekannte bittest und im Gegenzug beiden Parteien einen Rabatt anbietest. Eine Alternative sind Influencer*innen, die Empfehlungslinks teilen, oder ein Affiliate-Programm mit Superfans, die oft Inhalte zu deiner Marke posten.</p><p>Tata Harper versendet inzwischen sechs Flows per E-Mail oder SMS. Häufig richten sich diese nach dem Kanal, in dem die jeweiligen Abonnent*innen am meisten mit der Marke interagieren. Im Jahr 2023 kamen sieben von Integrationen ausgelöste Flows hinzu, darunter der auf der Kundentreue basierende Belohnungs-Flow für Empfehlungen. Schon im ersten Quartal 2024 fiel die Umsatzsteigerung durch Flows <a href=\"https://www.klaviyo.com/de/customers/case-studies/tata-harper\">im Jahresvergleich 139 % höher</a> aus.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Automatisierte Empfehlungen</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Du kannst per SMS auch Empfehlungsangebote automatisieren, indem du Kund*innen um die Weiterempfehlung an Bekannte bittest und im Gegenzug beiden Parteien einen Rabatt anbietest. Eine Alternative sind Influencer*innen, die Empfehlungslinks teilen, oder ein Affiliate-Programm mit Superfans, die oft Inhalte zu deiner Marke posten.</p><p>Tata Harper versendet inzwischen sechs Flows per E-Mail oder SMS. Häufig richten sich diese nach dem Kanal, in dem die jeweiligen Abonnent*innen am meisten mit der Marke interagieren. Im Jahr 2023 kamen sieben von Integrationen ausgelöste Flows hinzu, darunter der auf der Kundentreue basierende Belohnungs-Flow für Empfehlungen. Schon im ersten Quartal 2024 fiel die Umsatzsteigerung durch Flows <a href="https://www.klaviyo.com/de/customers/case-studies/tata-harper">im Jahresvergleich 139 % höher</a> aus.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZNrCj1" prefix="r87" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Kundenfeedback-Anfragen"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Der Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings hat ergeben, dass Bewertungen und Feedback von anderen Kund*innen der wichtigste Einflussfaktor für den ersten Kauf bei einer Marke sind. Vor diesem Hintergrund empfiehlt es sich, deine Kund*innen per SMS um Bewertungen zu deinen Produkten zu bitten oder sie zur Teilnahme an einer Umfrage aufzufordern.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Kundenfeedback-Anfragen</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Der Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings hat ergeben, dass Bewertungen und Feedback von anderen Kund*innen der wichtigste Einflussfaktor für den ersten Kauf bei einer Marke sind. Vor diesem Hintergrund empfiehlt es sich, deine Kund*innen per SMS um Bewertungen zu deinen Produkten zu bitten oder sie zur Teilnahme an einer Umfrage aufzufordern.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2djb2P" prefix="r88" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Re-Engagement-Flows"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>SMS-Re-Engagement-Flows können dir die Rückgewinnung inaktiver Kund*innen erleichtern. Identifiziere zunächst deine Segmente ohne Engagement, beispielsweise Kund*innen, die in den letzten 90 Tagen keinen Kauf getätigt haben, oder Abonnent*innen, die auf Marketing-Nachrichten reagiert, aber dennoch nichts gekauft haben. Experimentiere dann mit Re-Engagement-Nachrichten, die den Kund*innen deine Marke wieder ins Gedächtnis rufen, oder passe dein Marketing so an, dass du weniger häufig Nachrichten an diese Gruppen sendest.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Re-Engagement-Flows</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS-Re-Engagement-Flows können dir die Rückgewinnung inaktiver Kund*innen erleichtern. Identifiziere zunächst deine Segmente ohne Engagement, beispielsweise Kund*innen, die in den letzten 90 Tagen keinen Kauf getätigt haben, oder Abonnent*innen, die auf Marketing-Nachrichten reagiert, aber dennoch nichts gekauft haben. Experimentiere dann mit Re-Engagement-Nachrichten, die den Kund*innen deine Marke wieder ins Gedächtnis rufen, oder passe dein Marketing so an, dass du weniger häufig Nachrichten an diese Gruppen sendest.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="tCzLb" prefix="r89" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Kundenservice-Follow-ups"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Laut dem Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings würde ein Viertel der Kund*innen einer Marke nach einem negativen Erlebnis eine zweite Chance geben, wenn ihnen ein überzeugendes Follow-up oder ein positives Erlebnis mit dem Kundenservice geboten wird. Richte daher Flows ein, die sich an Kund*innen mit einem negativen Erlebnis richten, und biete diesen Personen Rabatte an, frage nach Feedback oder verbinde sie für direkten Support mit deinem Kundenserviceteam.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Kundenservice-Follow-ups</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Laut dem Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings würde ein Viertel der Kund*innen einer Marke nach einem negativen Erlebnis eine zweite Chance geben, wenn ihnen ein überzeugendes Follow-up oder ein positives Erlebnis mit dem Kundenservice geboten wird. Richte daher Flows ein, die sich an Kund*innen mit einem negativen Erlebnis richten, und biete diesen Personen Rabatte an, frage nach Feedback oder verbinde sie für direkten Support mit deinem Kundenserviceteam.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Gmq06" prefix="r90" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS-Kampagnen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>SMS-Marketing-Kampagnen sind einmalige Nachrichten, die sich auf bestimmte Events oder Marketing-Ziele beziehen. Nachfolgend einige Anregungen zu SMS-Kampagnen für kleine Unternehmen:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">SMS-Kampagnen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS-Marketing-Kampagnen sind einmalige Nachrichten, die sich auf bestimmte Events oder Marketing-Ziele beziehen. Nachfolgend einige Anregungen zu SMS-Kampagnen für kleine Unternehmen:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z16wWkz" prefix="r91" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Zeitlich begrenzte Angebote"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Seien wir ehrlich: Die meisten Menschen haben ihr Smartphone fast ständig in der Hand oder zumindest griffbereit. SMS eignen sich sehr gut für Angebote und Aktionen mit hoher Dringlichkeit. Ziehe in Erwägung, Textnachrichten zu zeitlich begrenzten Angeboten wie Flash-Sales oder Warnungen über geringe Restbestände an bestimmte Segmente deiner Zielgruppe zu senden.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Zeitlich begrenzte Angebote</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Seien wir ehrlich: Die meisten Menschen haben ihr Smartphone fast ständig in der Hand oder zumindest griffbereit. SMS eignen sich sehr gut für Angebote und Aktionen mit hoher Dringlichkeit. Ziehe in Erwägung, Textnachrichten zu zeitlich begrenzten Angeboten wie Flash-Sales oder Warnungen über geringe Restbestände an bestimmte Segmente deiner Zielgruppe zu senden.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1sxLHK" prefix="r92" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Produkteinführungen"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>SMS-Kampagnen sind eine gute Möglichkeit, ein neues Produkt bei einer Gruppe von Abonnent*innen mit hohem Engagement zu bewerben. Sende deinen SMS-Abonnent*innen ein Early-Access-Angebot, um die Vorfreude (und den Umsatz) zu steigern, und nutze eine kohärente Werbestrategie mit Social Media, E-Mail und SMS, um in deiner Zielgruppe den Austausch über das Ereignis zu fördern (mehr dazu später).</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Produkteinführungen</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS-Kampagnen sind eine gute Möglichkeit, ein neues Produkt bei einer Gruppe von Abonnent*innen mit hohem Engagement zu bewerben. Sende deinen SMS-Abonnent*innen ein Early-Access-Angebot, um die Vorfreude (und den Umsatz) zu steigern, und nutze eine kohärente Werbestrategie mit Social Media, E-Mail und SMS, um in deiner Zielgruppe den Austausch über das Ereignis zu fördern (mehr dazu später).</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2wYrcf" prefix="r93" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Werbung für Events"],"headlineTag":[0,"h4"],"headlineStyle":[0,"h4"],"subtext":[0,"<p>Eine weitere SMS-Kampagne, über die sich deine Abonnent*innen eventuell freuen, ist eine Kampagne, die für lokale oder virtuelle Events wirbt. Ziehe in Erwägung, Erinnerungen und Benachrichtigungen dazu per Textnachricht an Zielgruppen in bestimmten Regionen zu senden, insbesondere kurz vor dem Event oder wenn es gerade begonnen hat.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h4 class="_headline_1y522_37 _defaultColor_1y522_160 h4">Werbung für Events</h4><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Eine weitere SMS-Kampagne, über die sich deine Abonnent*innen eventuell freuen, ist eine Kampagne, die für lokale oder virtuelle Events wirbt. Ziehe in Erwägung, Erinnerungen und Benachrichtigungen dazu per Textnachricht an Zielgruppen in bestimmten Regionen zu senden, insbesondere kurz vor dem Event oder wenn es gerade begonnen hat.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Verfassen"></div><astro-island uid="1KYisv" prefix="r95" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS-Nachrichten für eine hohe Conversion"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Wenn du nur 160 Zeichen zur Verfügung hast, um mit deiner Zielgruppe in Kontakt zu treten, müssen die Nachrichten relevant und ansprechend sein und den <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-tips\">Best Practices für SMS</a> entsprechen.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">SMS-Nachrichten für eine hohe Conversion</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Wenn du nur 160 Zeichen zur Verfügung hast, um mit deiner Zielgruppe in Kontakt zu treten, müssen die Nachrichten relevant und ansprechend sein und den <a href="https://www.klaviyo.com/uk/blog/sms-marketing-tips">Best Practices für SMS</a> entsprechen.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZV0GDH" prefix="r96" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Überzeugende, prägnante Texte"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Ein einzigartiger persönlicher Stil ist für ansprechende SMS-Nachrichten entscheidend. Du musst nicht unbedingt nach Gen Z klingen (es sei denn, das ist deine Zielgruppe), aber versuche, deinen Textnachrichten eine eigene Note zu verleihen und dabei deiner Marke treu zu bleiben. </p><p>Dennoch solltest du deine SMS-Nachrichten kurz und bündig halten. Niemand liest gerne ellenlange Nachrichten – schon gar nicht von Marken. Außerdem gelten für die verschiedenen Nachrichtentypen feste Zeichenbeschränkungen. Bei herkömmlichen SMS sind 160 Zeichen zulässig, bei Multimedia Messaging Services (MMS) 1.600 Zeichen und bei Rich Communication Services (RCS) 10.000 Zeichen.</p><p>Um sicherzugehen, dass deine SMS-Nachrichten ihren Zweck erfüllen und deine Abonnent*innen zum Handeln bewegen, solltest du (nur) einen CTA gezielt platzieren, der deinem Stil entspricht. Leite die Abonnent*innen damit zu dem Ziel, bei dem die größte Chance auf eine Conversion besteht. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Überzeugende, prägnante Texte</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Ein einzigartiger persönlicher Stil ist für ansprechende SMS-Nachrichten entscheidend. Du musst nicht unbedingt nach Gen Z klingen (es sei denn, das ist deine Zielgruppe), aber versuche, deinen Textnachrichten eine eigene Note zu verleihen und dabei deiner Marke treu zu bleiben. </p><p>Dennoch solltest du deine SMS-Nachrichten kurz und bündig halten. Niemand liest gerne ellenlange Nachrichten – schon gar nicht von Marken. Außerdem gelten für die verschiedenen Nachrichtentypen feste Zeichenbeschränkungen. Bei herkömmlichen SMS sind 160 Zeichen zulässig, bei Multimedia Messaging Services (MMS) 1.600 Zeichen und bei Rich Communication Services (RCS) 10.000 Zeichen.</p><p>Um sicherzugehen, dass deine SMS-Nachrichten ihren Zweck erfüllen und deine Abonnent*innen zum Handeln bewegen, solltest du (nur) einen CTA gezielt platzieren, der deinem Stil entspricht. Leite die Abonnent*innen damit zu dem Ziel, bei dem die größte Chance auf eine Conversion besteht. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1n4IPS" prefix="r97" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Personalisierung für mehr Kundenengagement"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Laut dem Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings erwarten 74 % der Verbraucher*innen im Jahr 2025 mehr Personalisierung von Unternehmen. Achte darauf, dass du in jeder Textnachricht Grundlegendes wie eine namentliche Ansprache nutzt, aber auch detailliertere Personalisierungen wie das zuletzt bestellte Produkt oder die Stil- und Farbvorlieben der Kund*innen.</p><p>Wichtig ist die Segmentierung deiner SMS-Liste anhand von Verhaltensdaten wie der Interaktion mit SMS, dem Customer Lifetime Value und dem Ort. Du kannst auch nach Kaufhistorie und Website-Aktivität segmentieren, um deinen Abonnent*innen maßgeschneiderte Produktempfehlungen zu senden.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Personalisierung für mehr Kundenengagement</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Laut dem Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings erwarten 74 % der Verbraucher*innen im Jahr 2025 mehr Personalisierung von Unternehmen. Achte darauf, dass du in jeder Textnachricht Grundlegendes wie eine namentliche Ansprache nutzt, aber auch detailliertere Personalisierungen wie das zuletzt bestellte Produkt oder die Stil- und Farbvorlieben der Kund*innen.</p><p>Wichtig ist die Segmentierung deiner SMS-Liste anhand von Verhaltensdaten wie der Interaktion mit SMS, dem Customer Lifetime Value und dem Ort. Du kannst auch nach Kaufhistorie und Website-Aktivität segmentieren, um deinen Abonnent*innen maßgeschneiderte Produktempfehlungen zu senden.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="170MFG" prefix="r98" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Best Practices für Timing und Häufigkeit der Nachrichten"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Die SMS-Nachrichten deines kleinen Unternehmens können noch so geschickt formuliert sein – wenn du sie zu einem ungünstigen Zeitpunkt oder zu oft versendest, erzielst du nicht die maximal mögliche Conversion. </p><p>In der SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge wurde auch nach der optimalen Zeit und Häufigkeit beim SMS-Marketing gefragt.</p><p>Verbraucher*innen bevorzugen folgende Tageszeiten für Textnachrichten von Marken: </p><p><strong>• </strong>abends: 45 %</p><p><strong>• </strong>nachmittags: 25 %</p><p><strong>• </strong>mittags: 13 %</p><p><strong>• </strong>morgens: 9 %</p><p><strong>• </strong>spätabends/nachts: 8 %</p><p>Hinsichtlich der Häufigkeit bestehen folgende Erwartungen:</p><p><strong>• </strong>mehrmals pro Woche: 32 %</p><p><strong>• </strong>einmal pro Woche: 27 %</p><p><strong>• </strong>mehrmals pro Monat: 16 %</p><p><strong>• </strong>einmal am Tag: 13 %</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Best Practices für Timing und Häufigkeit der Nachrichten</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Die SMS-Nachrichten deines kleinen Unternehmens können noch so geschickt formuliert sein – wenn du sie zu einem ungünstigen Zeitpunkt oder zu oft versendest, erzielst du nicht die maximal mögliche Conversion. </p><p>In der SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge wurde auch nach der optimalen Zeit und Häufigkeit beim SMS-Marketing gefragt.</p><p>Verbraucher*innen bevorzugen folgende Tageszeiten für Textnachrichten von Marken: </p><p><strong>• </strong>abends: 45 %</p><p><strong>• </strong>nachmittags: 25 %</p><p><strong>• </strong>mittags: 13 %</p><p><strong>• </strong>morgens: 9 %</p><p><strong>• </strong>spätabends/nachts: 8 %</p><p>Hinsichtlich der Häufigkeit bestehen folgende Erwartungen:</p><p><strong>• </strong>mehrmals pro Woche: 32 %</p><p><strong>• </strong>einmal pro Woche: 27 %</p><p><strong>• </strong>mehrmals pro Monat: 16 %</p><p><strong>• </strong>einmal am Tag: 13 %</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Ergänzen"></div><astro-island uid="Z21v6p5" prefix="r100" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS als Ergänzung zu E-Mail und Werbung für maximale Wirkung"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>E-Mail und SMS sind für sich allein schon wirkungsvoll, aber zusammen bewirken sie noch mehr.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">SMS als Ergänzung zu E-Mail und Werbung für maximale Wirkung</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>E-Mail und SMS sind für sich allein schon wirkungsvoll, aber zusammen bewirken sie noch mehr.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2iTd1m" prefix="r101" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Wann ist SMS besser geeignet, wann E-Mail – und wann beides?"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Wenn du deine E-Mail- und SMS-Kampagnen koordinierst, kannst du eine personalisierte Customer Journey schaffen, die die Conversion-Rate steigert und gegen Werbemüdigkeit aufseiten deiner Abonnent*innen wirkt.</p><p>SMS und E-Mail sind zwei völlig unterschiedliche Kanäle, wenn es um Nachrichten, Stil und Inhalt geht, aber beide sollten ein einheitliches Bild deiner Marke präsentieren. Textnachrichten sind kurz, kommen direkt auf den Punkt und der Inhalt kann bereits beim Überfliegen erfasst werden. Aufgrund der Zeichenbeschränkungen eignen sie sich nicht für lange Nachrichten. Dafür sind sie ideal für zeitkritische Botschaften und clevere Kurznachrichten.</p><p>E-Mail dagegen ist ein beziehungsfördernder Kanal, der viel Raum für Storytelling, vielfältige Inhalte, detaillierte Informationen und mehrere Calls-to-Action bietet. Um das richtige Gleichgewicht zu finden, solltest du E-Mail und SMS als Puzzleteile betrachten, die am besten zusammen funktionieren und Teil eines größeren Ganzen sind.</p><p>Hybride Flows und Kampagnen integrieren SMS und E-Mails zu den bestmöglichen Zeitpunkten. Die Sportbekleidungsmarke <a href=\"https://montirex.com/\">Montirex</a> zum Beispiel nutzt SMS und E-Mail, um die Markenakzeptanz zu beschleunigen und mit einer jungen, aktiven Zielgruppe in Kontakt zu treten.</p><p>Um mit Abonnent*innen in jeder Phase des Funnels zu interagieren, nutzt das Team Multichannel-Flows mit einer Kombination aus E-Mail und SMS. Ein Beispiel dafür ist der Warenkorbabbruch-Flow, bei dem die Nachrichten basierend auf dem Warenkorbwert variiert werden. Er generiert <a href=\"https://www.klaviyo.com/de/customers/case-studies/montirex-combine-power-of-email-and-sms-marketing\">30 % des Klaviyo zugerechneten Umsatzes</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Wann ist SMS besser geeignet, wann E-Mail – und wann beides?</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Wenn du deine E-Mail- und SMS-Kampagnen koordinierst, kannst du eine personalisierte Customer Journey schaffen, die die Conversion-Rate steigert und gegen Werbemüdigkeit aufseiten deiner Abonnent*innen wirkt.</p><p>SMS und E-Mail sind zwei völlig unterschiedliche Kanäle, wenn es um Nachrichten, Stil und Inhalt geht, aber beide sollten ein einheitliches Bild deiner Marke präsentieren. Textnachrichten sind kurz, kommen direkt auf den Punkt und der Inhalt kann bereits beim Überfliegen erfasst werden. Aufgrund der Zeichenbeschränkungen eignen sie sich nicht für lange Nachrichten. Dafür sind sie ideal für zeitkritische Botschaften und clevere Kurznachrichten.</p><p>E-Mail dagegen ist ein beziehungsfördernder Kanal, der viel Raum für Storytelling, vielfältige Inhalte, detaillierte Informationen und mehrere Calls-to-Action bietet. Um das richtige Gleichgewicht zu finden, solltest du E-Mail und SMS als Puzzleteile betrachten, die am besten zusammen funktionieren und Teil eines größeren Ganzen sind.</p><p>Hybride Flows und Kampagnen integrieren SMS und E-Mails zu den bestmöglichen Zeitpunkten. Die Sportbekleidungsmarke <a href="https://montirex.com/">Montirex</a> zum Beispiel nutzt SMS und E-Mail, um die Markenakzeptanz zu beschleunigen und mit einer jungen, aktiven Zielgruppe in Kontakt zu treten.</p><p>Um mit Abonnent*innen in jeder Phase des Funnels zu interagieren, nutzt das Team Multichannel-Flows mit einer Kombination aus E-Mail und SMS. Ein Beispiel dafür ist der Warenkorbabbruch-Flow, bei dem die Nachrichten basierend auf dem Warenkorbwert variiert werden. Er generiert <a href="https://www.klaviyo.com/de/customers/case-studies/montirex-combine-power-of-email-and-sms-marketing">30 % des Klaviyo zugerechneten Umsatzes</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="YMgsJ" prefix="r102" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Targeting von SMS-Abonnent*innen mit digitaler Werbung"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Gezielte Werbung in Social Media kann auch deinem kleinen Unternehmen helfen, neue SMS-Abonnent*innen zu gewinnen. Mit Klaviyo kannst du Lookalike-Zielgruppen auf der Grundlage bestehender Segmente und Listen erstellen. <a href=\"https://www.klaviyo.com/de/features/audience-sync\">Synchronisiere diese Zielgruppen</a> dann mit deinen Social-Media-Werbekonten, um sie mit gezielten Anzeigen auf Instagram, TikTok, Google, Facebook, Pinterest und Criteo zu erreichen. Als Incentive für die SMS-Anmeldung kannst du in den Anzeigen exklusive Updates, Early Access zu Sales o. Ä. in Aussicht stellen.</p><p><a href=\"https://www.forceofnatureclean.com/\">Force of Nature</a>, ein Anbieter von Bio-Reinigungsprodukten, hat anhand sehr spezifischer Klaviyo-Segmente Lookalike-Zielgruppen in Meta erstellt. Inzwischen zählen die auf Klaviyo basierenden Zielgruppen zuverlässig zu den <a href=\"https://www.klaviyo.com/customers/case-studies/force-of-nature\">Top-Performern in Meta</a>, was die CACs und den ROAS anbelangt.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Targeting von SMS-Abonnent*innen mit digitaler Werbung</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Gezielte Werbung in Social Media kann auch deinem kleinen Unternehmen helfen, neue SMS-Abonnent*innen zu gewinnen. Mit Klaviyo kannst du Lookalike-Zielgruppen auf der Grundlage bestehender Segmente und Listen erstellen. <a href="https://www.klaviyo.com/de/features/audience-sync">Synchronisiere diese Zielgruppen</a> dann mit deinen Social-Media-Werbekonten, um sie mit gezielten Anzeigen auf Instagram, TikTok, Google, Facebook, Pinterest und Criteo zu erreichen. Als Incentive für die SMS-Anmeldung kannst du in den Anzeigen exklusive Updates, Early Access zu Sales o. Ä. in Aussicht stellen.</p><p><a href="https://www.forceofnatureclean.com/">Force of Nature</a>, ein Anbieter von Bio-Reinigungsprodukten, hat anhand sehr spezifischer Klaviyo-Segmente Lookalike-Zielgruppen in Meta erstellt. Inzwischen zählen die auf Klaviyo basierenden Zielgruppen zuverlässig zu den <a href="https://www.klaviyo.com/customers/case-studies/force-of-nature">Top-Performern in Meta</a>, was die CACs und den ROAS anbelangt.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="KI"></div><astro-island uid="ZN0kCb" prefix="r104" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Erfolgreicher Einsatz von KI für SMS in kleinen Unternehmen"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Mit KI können Marketer*innen und kleine Unternehmen Stunden an Arbeitszeit einsparen. Ideen zum Einsatz von KI für optimiertes SMS-Marketing:</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/de-de/articles/360020919731\">Prognostizieren des Datums der nächsten Bestellung</a>:</strong> Versende gezielt SMS-Nachrichten auf Basis des wahrscheinlichen Zeitpunkts der nächsten Bestellung.</p><p><strong>• <a href=\"https://academy.klaviyo.com/en-us/courses/increase-conversions-with-ai-product-recommendations/2038777\">Personalisierte Produktempfehlungen</a>: </strong>Hebe in SMS-Nachrichten die Produkte hervor, die deinen Kund*innen wahrscheinlich am besten gefallen.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/de-de/articles/10039353259163\">Generieren von SMS-Kampagnen</a></strong> und <strong><a href=\"https://help.klaviyo.com/hc/de-de/articles/4415864592539\">Antworten auf Textnachrichten</a>:</strong> Experimentiere mit markengerechten Nachrichten, um herauszufinden, was bei deinen Kund*innen am besten ankommt, und verkürze die Antwortzeiten bei Zwei-Wege-Unterhaltungen per SMS.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/de-de/articles/31141239059611\">Automatische Überwachung von SMS-Metriken</a>:</strong> Richte Alerts für wichtige SMS-Metriken wie die Klick- und Abmelderate ein.</p><p><strong>• <a href=\"https://help.klaviyo.com/hc/de-de/articles/115005228148#h_01HZ3MPJG79DEQ01QYQBM0F8YX\">Personalisieren von SMS-Kampagnen</a>: </strong>Sende jeweils die beste Variante einer SMS an einzelnen Kund*innen. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Erfolgreicher Einsatz von KI für SMS in kleinen Unternehmen</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Mit KI können Marketer*innen und kleine Unternehmen Stunden an Arbeitszeit einsparen. Ideen zum Einsatz von KI für optimiertes SMS-Marketing:</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/360020919731">Prognostizieren des Datums der nächsten Bestellung</a>:</strong> Versende gezielt SMS-Nachrichten auf Basis des wahrscheinlichen Zeitpunkts der nächsten Bestellung.</p><p><strong>• <a href="https://academy.klaviyo.com/en-us/courses/increase-conversions-with-ai-product-recommendations/2038777">Personalisierte Produktempfehlungen</a>: </strong>Hebe in SMS-Nachrichten die Produkte hervor, die deinen Kund*innen wahrscheinlich am besten gefallen.</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/10039353259163">Generieren von SMS-Kampagnen</a></strong> und <strong><a href="https://help.klaviyo.com/hc/de-de/articles/4415864592539">Antworten auf Textnachrichten</a>:</strong> Experimentiere mit markengerechten Nachrichten, um herauszufinden, was bei deinen Kund*innen am besten ankommt, und verkürze die Antwortzeiten bei Zwei-Wege-Unterhaltungen per SMS.</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/31141239059611">Automatische Überwachung von SMS-Metriken</a>:</strong> Richte Alerts für wichtige SMS-Metriken wie die Klick- und Abmelderate ein.</p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/115005228148#h_01HZ3MPJG79DEQ01QYQBM0F8YX">Personalisieren von SMS-Kampagnen</a>: </strong>Sende jeweils die beste Variante einer SMS an einzelnen Kund*innen. </p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Compliance"></div><astro-island uid="1mxroL" prefix="r106" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Grundlegendes zur SMS-Compliance für kleine Unternehmen"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Compliance trägt dazu bei, dass deine Werbenachrichten tatsächlich die Zielgruppen erreichen, und verbessert die <a href=\"https://help.klaviyo.com/hc/de-de/articles/21206358003355\">Zustellbarkeitsrate</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Grundlegendes zur SMS-Compliance für kleine Unternehmen</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Compliance trägt dazu bei, dass deine Werbenachrichten tatsächlich die Zielgruppen erreichen, und verbessert die <a href="https://help.klaviyo.com/hc/de-de/articles/21206358003355">Zustellbarkeitsrate</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1hRnhO" prefix="r107" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"DSGVO und weitere Auflagen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Um als Unternehmen SMS-Nachrichten versenden zu dürfen, musst du bestimmte Compliance-Standards erfüllen. </p><p>Folgende wichtige Compliance-Vorschriften solltest du kennen: </p><p><strong>• <a href=\"https://www.fcc.gov/general/telemarketing-and-robocalls\">Telephone Consumer Protection Act (TCPA):</a></strong>Dieses US-amerikanische Gesetz schränkt den Einsatz von Telemarketing-Anrufen und AutoDialern oder aufgezeichneten Sprachnachrichten ein und schreibt unternehmensspezifische Listen mit Nummern vor, die nicht angerufen werden dürfen.</p><p><strong>• <a href=\"https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms\">Cellular Telecommunications and Internet Association (CTIA):</a></strong> Die CTIA hat eine Reihe von Best Practices für Nachrichten an Verbraucher*innen und andere Personengruppen über Netzbetreiber erarbeitet, um Kund*innen in den USA vor unerwünschten Nachrichten zu schützen. </p><p><strong>• <a href=\"https://gdpr.eu/what-is-gdpr/\">Datenschutz-Grundverordnung (DSGVO):</a></strong> Die DSGVO gilt für alle, die Daten von EU-Bürger*innen oder -Einwohner*innen verarbeiten oder in der EU Waren und Dienstleistungen anbieten. Sie regelt, wie Unternehmen personenbezogene Daten verarbeiten, erfassen und nutzen dürfen. Gemäß DSGVO dürfen beispielsweise nur die absolut notwendigen Daten erfasst und verarbeitet werden. Diese sind auf dem richtigen und aktuellen Stand zu halten, vertraulich zu behandeln und müssen sämtlichen Vorschriften entsprechen.</p><p><strong>• <a href=\"https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/what-are-pecr/\">Privacy and Electronic Communications Regulations (PECR):</a></strong> Die PECR sind Auflagen im Vereinigten Königreich zum Schutz der Persönlichkeitsrechte im Zusammenhang mit Marketing-Anrufen, -Textnachrichten, -E-Mails und -Faxnachrichten. Zur <a href=\"https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/#solicited\">Einhaltung der PECR</a> dürfen Marken keine unaufgeforderten Marketing-Nachrichten versenden, müssen die Einwilligung dazu per Opt-in einholen und die erfassten Daten vertraulich behandeln.&nbsp; </p><p><strong>• <a href=\"https://ised-isde.canada.ca/site/canada-anti-spam-legislation/en\">Canada’s Anti-Spam Legislation (CASL):</a></strong>Das CASL ist ein Gesetz, das Verbraucher*innen vor Spam und Cyber-Bedrohungen schützt und Unternehmen daran hindert, falsche oder irreführende Informationen zu versenden, elektronische Adressen ohne Erlaubnis sowie illegal personenbezogene Informationen zu erfassen.</p><p><strong>• <a href=\"https://www.legislation.gov.au/C2004A01214/latest/text\">The Spam Act:</a></strong> Der australische Spam Act verbietet ebenfalls unaufgeforderte elektronische Nachrichten, verlangt die Einwilligung der Verbraucher*innen in den Erhalt von Marketing-Nachrichten und schreibt einen Abmeldelink in kommerziellen elektronischen Nachrichten vor. </p><p><strong>• <a href=\"https://help.klaviyo.com/hc/de-de/articles/9621685242267\">Unsolicited Electronic Messages Act (UEMA):</a></strong> Der neuseeländische UEMA schützt Verbraucher*innen vor Spam-Nachrichten und gilt für kommerzielle elektronische Nachrichten, d. h. Nachrichten, die für Waren, Dienstleistungen oder ein Unternehmen werben. Er schreibt vor, dass Unternehmen eine Einwilligung einholen, Identifikationsinformationen bereitstellen und eine Opt-out- oder Abmeldemöglichkeit anbieten müssen. </p><p>In unserem <a href=\"https://www.klaviyo.com/de/products/sms-marketing/compliance/guide\">vollständigen Leitfaden zur SMS-Compliance</a> erfährst du, wie du die SMS-Compliance in drei Hauptbereichen wahrst: Einholen und Entfernen der SMS-Einwilligung, Erstellen von Inhalten und Versenden von Nachrichten. Mit Klaviyo B2C CRM, das über <a href=\"https://www.klaviyo.com/de/products/sms-marketing/compliance\">integrierte SMS-Compliance-Funktionen</a> verfügt, kannst du zuverlässig Nachrichten in 19 Länder versenden – ideal für kleine Unternehmen mit globalen Ambitionen.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">DSGVO und weitere Auflagen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Um als Unternehmen SMS-Nachrichten versenden zu dürfen, musst du bestimmte Compliance-Standards erfüllen. </p><p>Folgende wichtige Compliance-Vorschriften solltest du kennen: </p><p><strong>• <a href="https://www.fcc.gov/general/telemarketing-and-robocalls">Telephone Consumer Protection Act (TCPA):</a></strong>Dieses US-amerikanische Gesetz schränkt den Einsatz von Telemarketing-Anrufen und AutoDialern oder aufgezeichneten Sprachnachrichten ein und schreibt unternehmensspezifische Listen mit Nummern vor, die nicht angerufen werden dürfen.</p><p><strong>• <a href="https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms">Cellular Telecommunications and Internet Association (CTIA):</a></strong> Die CTIA hat eine Reihe von Best Practices für Nachrichten an Verbraucher*innen und andere Personengruppen über Netzbetreiber erarbeitet, um Kund*innen in den USA vor unerwünschten Nachrichten zu schützen. </p><p><strong>• <a href="https://gdpr.eu/what-is-gdpr/">Datenschutz-Grundverordnung (DSGVO):</a></strong> Die DSGVO gilt für alle, die Daten von EU-Bürger*innen oder -Einwohner*innen verarbeiten oder in der EU Waren und Dienstleistungen anbieten. Sie regelt, wie Unternehmen personenbezogene Daten verarbeiten, erfassen und nutzen dürfen. Gemäß DSGVO dürfen beispielsweise nur die absolut notwendigen Daten erfasst und verarbeitet werden. Diese sind auf dem richtigen und aktuellen Stand zu halten, vertraulich zu behandeln und müssen sämtlichen Vorschriften entsprechen.</p><p><strong>• <a href="https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/what-are-pecr/">Privacy and Electronic Communications Regulations (PECR):</a></strong> Die PECR sind Auflagen im Vereinigten Königreich zum Schutz der Persönlichkeitsrechte im Zusammenhang mit Marketing-Anrufen, -Textnachrichten, -E-Mails und -Faxnachrichten. Zur <a href="https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/#solicited">Einhaltung der PECR</a> dürfen Marken keine unaufgeforderten Marketing-Nachrichten versenden, müssen die Einwilligung dazu per Opt-in einholen und die erfassten Daten vertraulich behandeln. </p><p><strong>• <a href="https://ised-isde.canada.ca/site/canada-anti-spam-legislation/en">Canada’s Anti-Spam Legislation (CASL):</a></strong>Das CASL ist ein Gesetz, das Verbraucher*innen vor Spam und Cyber-Bedrohungen schützt und Unternehmen daran hindert, falsche oder irreführende Informationen zu versenden, elektronische Adressen ohne Erlaubnis sowie illegal personenbezogene Informationen zu erfassen.</p><p><strong>• <a href="https://www.legislation.gov.au/C2004A01214/latest/text">The Spam Act:</a></strong> Der australische Spam Act verbietet ebenfalls unaufgeforderte elektronische Nachrichten, verlangt die Einwilligung der Verbraucher*innen in den Erhalt von Marketing-Nachrichten und schreibt einen Abmeldelink in kommerziellen elektronischen Nachrichten vor. </p><p><strong>• <a href="https://help.klaviyo.com/hc/de-de/articles/9621685242267">Unsolicited Electronic Messages Act (UEMA):</a></strong> Der neuseeländische UEMA schützt Verbraucher*innen vor Spam-Nachrichten und gilt für kommerzielle elektronische Nachrichten, d. h. Nachrichten, die für Waren, Dienstleistungen oder ein Unternehmen werben. Er schreibt vor, dass Unternehmen eine Einwilligung einholen, Identifikationsinformationen bereitstellen und eine Opt-out- oder Abmeldemöglichkeit anbieten müssen. </p><p>In unserem <a href="https://www.klaviyo.com/de/products/sms-marketing/compliance/guide">vollständigen Leitfaden zur SMS-Compliance</a> erfährst du, wie du die SMS-Compliance in drei Hauptbereichen wahrst: Einholen und Entfernen der SMS-Einwilligung, Erstellen von Inhalten und Versenden von Nachrichten. Mit Klaviyo B2C CRM, das über <a href="https://www.klaviyo.com/de/products/sms-marketing/compliance">integrierte SMS-Compliance-Funktionen</a> verfügt, kannst du zuverlässig Nachrichten in 19 Länder versenden – ideal für kleine Unternehmen mit globalen Ambitionen.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2vfyvm" prefix="r108" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Best Practices für das SMS-Einwilligungsmanagement"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Befolge diese Best Practices, um die ausdrückliche Einwilligung deiner Abonnent*innen in den Erhalt von SMS-Nachrichten wie vorgeschrieben einzuholen:</p><p><strong>• </strong>Das Kontrollkästchen für das Opt-in darf nicht im Voraus aktiviert sein.&nbsp; </p><p><strong>• </strong>Nutze Double Opt-in. Das heißt, Abonnent*innen müssen per Textnachricht bestätigen, dass Sie SMS von dir erhalten möchten.</p><p><strong>•</strong>Erstelle Seiten für Benachrichtigungseinstellungen, auf denen deine Abonnent*innen selbst festlegen können, wie oft sie von dir hören möchten und welche Arten von Nachrichten ihnen willkommen sind. </p><p><strong>• </strong>Nimm in jede von dir versendeten Nachricht klare, leicht verständliche Opt-out-Anweisungen auf (Beispiel: „Antworte mit STOPP, um dich abzumelden.“).</p><p><strong>• </strong>Entferne Abonnent*innen, die sich abmelden, automatisch aus der Liste, und sende ihnen eine Bestätigungsnachricht.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Best Practices für das SMS-Einwilligungsmanagement</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Befolge diese Best Practices, um die ausdrückliche Einwilligung deiner Abonnent*innen in den Erhalt von SMS-Nachrichten wie vorgeschrieben einzuholen:</p><p><strong>• </strong>Das Kontrollkästchen für das Opt-in darf nicht im Voraus aktiviert sein. </p><p><strong>• </strong>Nutze Double Opt-in. Das heißt, Abonnent*innen müssen per Textnachricht bestätigen, dass Sie SMS von dir erhalten möchten.</p><p><strong>•</strong>Erstelle Seiten für Benachrichtigungseinstellungen, auf denen deine Abonnent*innen selbst festlegen können, wie oft sie von dir hören möchten und welche Arten von Nachrichten ihnen willkommen sind. </p><p><strong>• </strong>Nimm in jede von dir versendeten Nachricht klare, leicht verständliche Opt-out-Anweisungen auf (Beispiel: „Antworte mit STOPP, um dich abzumelden.“).</p><p><strong>• </strong>Entferne Abonnent*innen, die sich abmelden, automatisch aus der Liste, und sende ihnen eine Bestätigungsnachricht.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="18flQy" prefix="r109" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Faktoren für die Zustellbarkeit"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Die SMS-Zustellbarkeit wird von mehreren Faktoren beeinflusst:</p><p><strong>• </strong>Art der verwendeten Telefonnummer</p><p><strong>• </strong>Inhalt und Qualität deiner Nachrichten</p><p><strong>• </strong>Mobilgeräte deiner Empfänger*innen</p><p>Ein <a href=\"https://help.klaviyo.com/hc/de-de/articles/18378819907995\">SMS-Zustellbarkeits-Hub wie bei Klaviyo</a> erleichtert dir das Überwachen und Verbessern deiner SMS-Performance und bietet dir in Echtzeit Erkenntnisse und Kontrolle über deine Absenderreputation. Mehr erfährst du in unserem <a href=\"https://www.klaviyo.com/marketing-resources/sms-deliverability-guide\">Leitfaden zur Zustellbarkeit beim SMS-Marketing</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Faktoren für die Zustellbarkeit</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Die SMS-Zustellbarkeit wird von mehreren Faktoren beeinflusst:</p><p><strong>• </strong>Art der verwendeten Telefonnummer</p><p><strong>• </strong>Inhalt und Qualität deiner Nachrichten</p><p><strong>• </strong>Mobilgeräte deiner Empfänger*innen</p><p>Ein <a href="https://help.klaviyo.com/hc/de-de/articles/18378819907995">SMS-Zustellbarkeits-Hub wie bei Klaviyo</a> erleichtert dir das Überwachen und Verbessern deiner SMS-Performance und bietet dir in Echtzeit Erkenntnisse und Kontrolle über deine Absenderreputation. Mehr erfährst du in unserem <a href="https://www.klaviyo.com/marketing-resources/sms-deliverability-guide">Leitfaden zur Zustellbarkeit beim SMS-Marketing</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Messen"></div><astro-island uid="ZRGLiQ" prefix="r111" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Erfolgsmessung beim SMS-Marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Wenn du wissen möchtest, wie dein SMS-Programm abschneidet, kannst du dafür Branchen-Benchmarks und das Tracking anhand deiner eigenen Richtmetriken heranziehen.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Erfolgsmessung beim SMS-Marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Wenn du wissen möchtest, wie dein SMS-Programm abschneidet, kannst du dafür Branchen-Benchmarks und das Tracking anhand deiner eigenen Richtmetriken heranziehen.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZX2f9U" prefix="r112" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Key Performance Indicators für SMS in kleinen Unternehmen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Kleine Unternehmen können Klickrate, Conversion-Rate, Abmelderate und Umsatz pro Empfänger*in als KPIs zur Erfolgsmessung bei SMS-Marketing-Programmen nutzen. Aus den <a href=\"https://www.klaviyo.com/de/products/sms-marketing/benchmarks\">aktuellen SMS-Benchmarks von Klaviyo</a> gehen folgende Ergebnisse für Metriken mit einer durchschnittlichen und mit der besten Performance hervor:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Key Performance Indicators für SMS in kleinen Unternehmen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Kleine Unternehmen können Klickrate, Conversion-Rate, Abmelderate und Umsatz pro Empfänger*in als KPIs zur Erfolgsmessung bei SMS-Marketing-Programmen nutzen. Aus den <a href="https://www.klaviyo.com/de/products/sms-marketing/benchmarks">aktuellen SMS-Benchmarks von Klaviyo</a> gehen folgende Ergebnisse für Metriken mit einer durchschnittlichen und mit der besten Performance hervor:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="JTBGO" prefix="r113" component-url="/_astro/comparison-chart.C8EWxycH.js" component-export="default" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\"></p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nDurchschnitt\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nTop 10 %\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nKlickrate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>5,76 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>14,89 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nBestellrate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,10 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,64 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nAbmelderate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>1,23 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,27 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRPR\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,11 $</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,81 $</p><p>\n</p></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline"></p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Durchschnitt
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Top 10 %
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Klickrate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>5,76 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>14,89 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Bestellrate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,10 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,64 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Abmelderate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1,23 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,27 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
RPR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,11 $</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,81 $</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><astro-island uid="QVDNW" prefix="r114" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"A/B-Tests für Strategien zur Optimierung"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Jedes Unternehmen hat eigene optimale SMS-Marketing-Strategien und -Taktiken. Versuche, so viele Elemente deines SMS-Marketing-Programms wie möglich in A/B-Tests zu testen. 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Beispiele:</p><ul><li>Inhalt deiner Nachrichten</li><li>Versandzeitpunkte</li><li>Angebote für Abonnent*innen</li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Erste"></div><astro-island uid="KrXxH" prefix="r116" component-url="/_astro/section-header.DwfcbH_x.js" component-export="SectionHeader" renderer-url="/_astro/client.Bzb3YZDV.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Erste Schritte mit SMS-Marketing in Klaviyo"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Gehe folgendermaßen vor, um mit deinem SMS-Programm zu beginnen:</p><p>1. Wähle eine SMS-Plattform, die mit deinem Unternehmen wachsen kann.</p><p>2. Richte ein Konto ein und integriere es in deine bestehenden Plattformen. Alternativ kannst du bei null anfangen.</p><p>3. Erstelle deine ersten Anmeldeformulare und beginne mit dem Erfassen von Kontaktinformationen.</p><p>4. Erstelle und versende deine erste SMS-Kampagne oder deinen ersten SMS-Flow.</p><p>5. Nun heißt es: iterieren, messen, wiederholen!</p><p>SMS-Marketing ist für kleine Unternehmen leicht umsetzbar und zudem sehr profitabel – vor allem wenn es personalisiert ist und in einem zentralen <a href=\"https://www.klaviyo.com/de/platform\">B2C CRM</a> wie Klaviyo mit deinem E-Mail-Marketing ineinandergreift.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Erste Schritte mit SMS-Marketing in Klaviyo</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Gehe folgendermaßen vor, um mit deinem SMS-Programm zu beginnen:</p><p>1. Wähle eine SMS-Plattform, die mit deinem Unternehmen wachsen kann.</p><p>2. Richte ein Konto ein und integriere es in deine bestehenden Plattformen. Alternativ kannst du bei null anfangen.</p><p>3. Erstelle deine ersten Anmeldeformulare und beginne mit dem Erfassen von Kontaktinformationen.</p><p>4. Erstelle und versende deine erste SMS-Kampagne oder deinen ersten SMS-Flow.</p><p>5. Nun heißt es: iterieren, messen, wiederholen!</p><p>SMS-Marketing ist für kleine Unternehmen leicht umsetzbar und zudem sehr profitabel – vor allem wenn es personalisiert ist und in einem zentralen <a href="https://www.klaviyo.com/de/platform">B2C CRM</a> wie Klaviyo mit deinem E-Mail-Marketing ineinandergreift.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1CkyYy" prefix="r117" component-url="/_astro/enhanced-carousel.CTSeMx26.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.Bzb3YZDV.js" 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Quiz"],"url":[0,"https://www.klaviyo.com/b2c-crm/customer-experience-audit"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Dein Weg zu herausragenden Kundenerlebnissen"],"bodyCopy":[0,"<p>Der ultimative Vorteil eines CRM sind die Kundenerlebnisse, die du damit schaffen kannst.</p>"],"buttons":[1,[[0,{"text":[0,"Mehr erfahren"],"url":[0,"https://www.klaviyo.com/de/platform/crm-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Höherer CLV durch verbesserte Kundenerlebnisse"],"bodyCopy":[0,"<p>Ein besseres Kundenerlebnis sollte auch immer einen höheren Lifetime Value mit sich bringen.</p>"],"buttons":[1,[[0,{"text":[0,"Mehr erfahren"],"url":[0,"https://www.klaviyo.com/de/products/customer-experience-hub/cx-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"text"],"fadeIn":[0,false],"stackAcross":[0,"3"]}" ssr client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Möchtest du deine Kundenbeziehungen optimieren?</h3><div class="_bodyCopy_1pjx2_65"><p>Unser Assessment zeigt dir, ob du bereit für ein B2C CRM bist und was du als Nächstes tun solltest.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Zum Quiz" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/b2c-crm/customer-experience-audit" role="link" tabindex="0" target="_self" buttonType="primary">Zum Quiz</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Dein Weg zu herausragenden Kundenerlebnissen</h3><div class="_bodyCopy_1pjx2_65"><p>Der ultimative Vorteil eines CRM sind die Kundenerlebnisse, die du damit schaffen kannst.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Mehr erfahren" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/de/platform/crm-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Mehr erfahren</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Höherer CLV durch verbesserte Kundenerlebnisse</h3><div class="_bodyCopy_1pjx2_65"><p>Ein besseres Kundenerlebnis sollte auch immer einen höheren Lifetime Value mit sich bringen.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Mehr erfahren" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/de/products/customer-experience-hub/cx-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Mehr erfahren</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div 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class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Kanäle</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile-App-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top-Produkte + Funktionen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web-Formulare</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagen</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo für</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenturen und technische Partner (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Einzelhandel und E-Commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools und Ressourcen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Ressourcen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing für Black Friday</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Warum Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Mehr entdecken</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Integrationen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funktionen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Neuigkeiten</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/de-de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 1.492 1.59zM5 13.626a7 7 0 0 1-.22-.382c-.657-1.23-1.074-2.847-1.154-4.619h-1.97A6.38 6.38 0 0 0 5 13.626m5.923.04a6.38 6.38 0 0 0 3.422-5.041h-2.023c-.08 1.772-.497 3.388-1.154 4.62a7 7 0 0 1-.245.422m.148-5.041H8.625v5.596c.498-.235 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