Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology--or what we all call today, "ecommerce."

2 <h2>Posts by this author</h2>

3 + <a></a><a>10 takeaways from K:BOS 2025</a>

4 + Discover 10 key takeaways from K:BOS 2025 - from AI-powered marketing and omnichannel strategies to loyalty, data, and community shaping the future of B2C.

3 <a></a><a>Holiday browsing spikes just 10 days before Black Friday</a>

5 <a></a><a>Holiday browsing spikes just 10 days before Black Friday</a>

4 Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday.

6 Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday.

5 <a></a><a>1 in 4 dollars is made in peak season</a>

7 <a></a><a>1 in 4 dollars is made in peak season</a>

6 Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024--and apply those learnings this year.

8 Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024--and apply those learnings this year.

7 <a></a><a>How to build your agenda at K:BOS</a>

9 <a></a><a>How to build your agenda at K:BOS</a>

8 Join us at K:BOS 2025 in Boston, Sept 25-26. Discover keynotes, brand stories, Klaviyo product sessions, and BFCM education tracks. Build your agenda to maximize inspiration, learning, and networking at the year’s must-attend event.

10 Join us at K:BOS 2025 in Boston, Sept 25-26. Discover keynotes, brand stories, Klaviyo product sessions, and BFCM education tracks. Build your agenda to maximize inspiration, learning, and networking at the year’s must-attend event.

9 <a></a><a>10 takeaways from K:LDN 2025</a>

11 <a></a><a>10 takeaways from K:LDN 2025</a>

10 Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.

12 Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.

11 <a></a><a>Meet the consumer where they scroll</a>

13 <a></a><a>Meet the consumer where they scroll</a>

12 Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.

14 Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.

13 - <a></a><a>RCS vs. SMS vs. MMS</a>

15 + <a></a><a>Difference between RCS, SMS, and MMS for marketers</a>

14 - Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.

16 + Learn the difference between RCS, SMS, and MMS. Compare features, limits, use cases, and when each messaging format is best for B2C marketing.

15 <a></a><a>Motherhood meets marketing</a>

17 <a></a><a>Motherhood meets marketing</a>

16 This Mother’s Day, meet six inspiring founders and executives who are building brands and raising families-at the same time.

18 This Mother’s Day, meet six inspiring founders and executives who are building brands and raising families-at the same time.

17 <a></a><a>3 ways to drive revenue now</a>

19 <a></a><a>3 ways to drive revenue now</a>

18 Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalized, data-driven consumer insights using Klaviyo.

20 Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalized, data-driven consumer insights using Klaviyo.

19 - <a></a><a>The strategies that defined BFCM 2024</a>

20 - Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.