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class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">AI agents, Image Remix, insights & more</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/social"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="navigation social marketing" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M.7 10.96c0-4.65 3.77-8.41 8.42-8.41 2.76 0 5 1.19 6.46 2.76l.43.43.43-.43c1.46-1.58 3.7-2.76 6.46-2.76 4.65 0 8.41 3.77 8.41 8.42 0 1.66-.21 3.04-.81 4.36-.59 1.3-1.51 2.41-2.7 3.6l-9.63 9.63c-1.2 1.2-3.13 1.2-4.33 0l-9.63-9.63c-1.2-1.2-2.11-2.31-2.7-3.6-.6-1.32-.81-2.7-.81-4.36Zm8.42-5.35a5.36 5.36 0 0 0-5.36 5.36c0 1.4.17 2.31.53 3.1.37.81.98 1.61 2.08 2.71L16 26.41l9.63-9.63c1.1-1.1 1.71-1.9 2.08-2.71.36-.79.53-1.7.53-3.1 0-2.96-2.4-5.36-5.36-5.36-1.85 0-3.3.79-4.23 1.8l-.02.02L16 10.06l-2.63-2.63-.02-.02c-.93-1.01-2.37-1.8-4.23-1.8"></path></svg><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a47817389f3f4c88af83bf3-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826d2a072d0cb02af0-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events/kbos-2025-recap"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d334660e938e206268dc0-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>K:BOS 2025</div></div><div class="_description_s73z6_61">Watch the replay of our livestream sessions.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=15"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=9"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=18"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=8"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="http://marketplace.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Resources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Events</div></div><div class="_description_s73z6_61">Join us at our flagship conference K:BOS and other events throughout the year</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust center</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email & SMS ROI calculator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" 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class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">AI agents, Image Remix, insights & more</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/social"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="navigation social marketing" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M.7 10.96c0-4.65 3.77-8.41 8.42-8.41 2.76 0 5 1.19 6.46 2.76l.43.43.43-.43c1.46-1.58 3.7-2.76 6.46-2.76 4.65 0 8.41 3.77 8.41 8.42 0 1.66-.21 3.04-.81 4.36-.59 1.3-1.51 2.41-2.7 3.6l-9.63 9.63c-1.2 1.2-3.13 1.2-4.33 0l-9.63-9.63c-1.2-1.2-2.11-2.31-2.7-3.6-.6-1.32-.81-2.7-.81-4.36Zm8.42-5.35a5.36 5.36 0 0 0-5.36 5.36c0 1.4.17 2.31.53 3.1.37.81.98 1.61 2.08 2.71L16 26.41l9.63-9.63c1.1-1.1 1.71-1.9 2.08-2.71.36-.79.53-1.7.53-3.1 0-2.96-2.4-5.36-5.36-5.36-1.85 0-3.3.79-4.23 1.8l-.02.02L16 10.06l-2.63-2.63-.02-.02c-.93-1.01-2.37-1.8-4.23-1.8"></path></svg><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a47817389f3f4c88af83bf3-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826d2a072d0cb02af0-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events/kbos-2025-recap"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d334660e938e206268dc0-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>K:BOS 2025</div></div><div class="_description_s73z6_61">Watch the replay of our livestream sessions.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=15"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=9"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=18"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=8"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="http://marketplace.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Resources</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you 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href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust center</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div 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works</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/pricing"><span>Pricing</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Home</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" 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type="image/jpeg"> <img src="/static/author/author-image-fallback.jpg" alt="Tracey Wallace"> </picture> <div class="_authorDetails_15srf_38"> <div class="_authorDescription_15srf_27"><p>Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."</p></div> </div> </div> </div> <div class="grid _archiveGrid_19ec1_14 _authorArchive_19ec1_17"> <div class="_wrapper_19ec1_108"> <h2 class="h3 semiBold"> Posts by this author </h2> </div> <div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/kbos-2025-takeaways" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/bde267f43e9f1f7d1e6b10a7f41d8cd78f0e51da-766x512.webp?rect=0,1,766,511&w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/author/tracey-wallace" class="formRegular _categoryLink_1803p_1">Tracey Wallace</a><div class="formRegular _blogDate_1803p_16">Sep 26, 2025</div></div><a tabindex="-1" href="/blog/kbos-2025-takeaways" class="_title_kfoew_38 semiBold h5">10 takeaways from K:BOS 2025</a><div class="_excerpt_kfoew_11 p2">Discover 10 key takeaways from K:BOS 2025 - from AI-powered marketing and omnichannel strategies to loyalty, data, and community shaping the future of B2C.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/bfcm-consumer-browsing" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f4d2c2a3db8a6cbd75763dddd8c5b89352704585-768x512.webp?w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/author/tracey-wallace" class="formRegular _categoryLink_1803p_1">Tracey Wallace</a><div class="formRegular _blogDate_1803p_16">Sep 23, 2025</div></div><a tabindex="-1" href="/blog/bfcm-consumer-browsing" class="_title_kfoew_38 semiBold h5">Holiday browsing spikes just 10 days before Black Friday</a><div class="_excerpt_kfoew_11 p2">Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/bfcm-multichannel-strategy" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c625c4babfec0bd28539400d9920c478a8785096-854x568.webp?rect=1,0,852,568&w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/author/tracey-wallace" class="formRegular _categoryLink_1803p_1">Tracey Wallace</a><div class="formRegular _blogDate_1803p_16">Sep 9, 2025</div></div><a tabindex="-1" href="/blog/bfcm-multichannel-strategy" class="_title_kfoew_38 semiBold h5">1 in 4 dollars is made in peak season</a><div class="_excerpt_kfoew_11 p2">Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/kbos-2025-agenda" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b8cab1b021f9ee86dd351c973cf4621552d93bdc-766x512.webp?rect=0,1,766,511&w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/author/tracey-wallace" class="formRegular _categoryLink_1803p_1">Tracey Wallace</a><div class="formRegular _blogDate_1803p_16">Sep 8, 2025</div></div><a tabindex="-1" href="/blog/kbos-2025-agenda" class="_title_kfoew_38 semiBold h5">How to build your agenda at K:BOS</a><div class="_excerpt_kfoew_11 p2">Join us at K:BOS 2025 in Boston, Sept 25–26. Discover keynotes, brand stories, Klaviyo product sessions, and BFCM education tracks. Build your agenda to maximize inspiration, learning, and networking at the year’s must-attend event.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/kldn-2025" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/bd768d50dc2e0e7dbb2238abfd505adb0aa78368-768x512.webp?w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/author/tracey-wallace" class="formRegular _categoryLink_1803p_1">Tracey Wallace</a><div class="formRegular _blogDate_1803p_16">Jun 24, 2025</div></div><a tabindex="-1" href="/blog/kldn-2025" class="_title_kfoew_38 semiBold h5">10 takeaways from K:LDN 2025</a><div class="_excerpt_kfoew_11 p2">Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/online-shopping-report" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/15e16e1ef543c371be79e4e353be315f831a4937-768x512.webp?w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/author/tracey-wallace" class="formRegular _categoryLink_1803p_1">Tracey Wallace</a><div class="formRegular _blogDate_1803p_16">Jun 24, 2025</div></div><a tabindex="-1" href="/blog/online-shopping-report" class="_title_kfoew_38 semiBold h5">Meet the consumer where they scroll</a><div class="_excerpt_kfoew_11 p2">Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/difference-between-rcs-vs-sms-vs-mms" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/aa0beef4017c3ff31548781a7b2d5e1b03a50bbb-768x512.webp?w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/author/tracey-wallace" class="formRegular _categoryLink_1803p_1">Tracey Wallace</a><div class="formRegular _blogDate_1803p_16">Jun 23, 2025</div></div><a tabindex="-1" href="/blog/difference-between-rcs-vs-sms-vs-mms" class="_title_kfoew_38 semiBold h5">Difference between RCS, SMS, and MMS for marketers</a><div class="_excerpt_kfoew_11 p2">Learn the difference between RCS, SMS, and MMS. Compare features, limits, use cases, and when each messaging format is best for B2C marketing.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/motherhood-business-building" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7ff218541ad4973d81f4ae938f297c4703b99121-768x512.webp?w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/author/tracey-wallace" class="formRegular _categoryLink_1803p_1">Tracey Wallace</a><div class="formRegular _blogDate_1803p_16">May 9, 2025</div></div><a tabindex="-1" href="/blog/motherhood-business-building" class="_title_kfoew_38 semiBold h5">Motherhood meets marketing</a><div class="_excerpt_kfoew_11 p2">This Mother’s Day, meet six inspiring founders and executives who are building brands and raising families—at the same time.</div></div><div class="blogCard _archiveBlogCard_19ec1_1 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/3-ways-to-drive-revenue-amid-economic-uncertainty" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ceb6b88c7fee0da3759e92b523f93ae1decde826-768x514.webp?rect=0,1,768,512&w=768&h=512&fm=webp" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/author/tracey-wallace" class="formRegular _categoryLink_1803p_1">Tracey Wallace</a><div class="formRegular _blogDate_1803p_16">Apr 11, 2025</div></div><a tabindex="-1" href="/blog/3-ways-to-drive-revenue-amid-economic-uncertainty" class="_title_kfoew_38 semiBold h5">3 ways to drive revenue now</a><div class="_excerpt_kfoew_11 p2">Leverage these 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class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Platform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>B2C CRM overview</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" 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href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail and ecommerce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurant marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-postscript" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Postscript</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-listrak" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Listrak</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools + Resources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/marketing-resources" _type="menuItem"><div><div 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