1 added
2 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>One of the biggest SMS marketing myths that prevents ecommerce brands from investing in an SMS marketing platform is that it’s too expensive.</p>
1
<p>One of the biggest SMS marketing myths that prevents ecommerce brands from investing in an SMS marketing platform is that it’s too expensive.</p>
2
<p>And it’s true that “SMS is more expensive than email,” says Jacob Sappington, head of email at ecommerce growth marketing agency<a>Homestead Studio</a>. But it’s also true that SMS marketing can pay for itself-and then some.</p>
2
<p>And it’s true that “SMS is more expensive than email,” says Jacob Sappington, head of email at ecommerce growth marketing agency<a>Homestead Studio</a>. But it’s also true that SMS marketing can pay for itself-and then some.</p>
3
<p>So how do you, as Sappington puts it, “optimize in a way that leads to the most dollars”?</p>
3
<p>So how do you, as Sappington puts it, “optimize in a way that leads to the most dollars”?</p>
4
<p>The No. 1 way to increase return on investment through SMS marketing, experts agree, is to leverage it alongside a strong email marketing strategy.</p>
4
<p>The No. 1 way to increase return on investment through SMS marketing, experts agree, is to leverage it alongside a strong email marketing strategy.</p>
5
<p>“Email as a channel has been super high-performing for at least the last 10-15 years,” says Jessica Schanzer, lead product marketing manager at Klaviyo. “We don’t see SMS as a replacement channel-it’s something you do to supplement and enhance your existing email strategy to help drive even more revenue.”</p>
5
<p>“Email as a channel has been super high-performing for at least the last 10-15 years,” says Jessica Schanzer, lead product marketing manager at Klaviyo. “We don’t see SMS as a replacement channel-it’s something you do to supplement and enhance your existing email strategy to help drive even more revenue.”</p>
6
-
<p>In fact, when you do it right, pairing SMS with email can actually<i>save</i>you money because it enables you to make smarter decisions around which channel you’re using for outreach, based on subscriber behaviour, channel engagement, and more.</p>
6
+
<p>In fact, when you do it right, pairing SMS with email can actually<em>save</em>you money because it enables you to make smarter decisions around which channel you’re using for outreach, based on subscriber behaviour, channel engagement, and more.</p>
7
<p>“Once people start trying it, they see huge ROIs,” says Mason Wheeler, former customer education specialist at Klaviyo. “I truly believe SMS is the future of high-engagement digital marketing.”</p>
7
<p>“Once people start trying it, they see huge ROIs,” says Mason Wheeler, former customer education specialist at Klaviyo. “I truly believe SMS is the future of high-engagement digital marketing.”</p>
8
<p>But how, exactly, do you go about<a>braiding your email and SMS marketing</a>strategies together in a way that not only meets your customers where they’re at, but also drives real revenue for your business?</p>
8
<p>But how, exactly, do you go about<a>braiding your email and SMS marketing</a>strategies together in a way that not only meets your customers where they’re at, but also drives real revenue for your business?</p>
9
<p>Welcome to your tactical guide to coordinating multi-channel campaigns and flows.</p>
9
<p>Welcome to your tactical guide to coordinating multi-channel campaigns and flows.</p>
10
-