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class="_eyebrow_14087_1">Solutions</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/au/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Meet K:AI and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/customer-service"><div><div 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time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Channels</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 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7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">More capabilities</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/au/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b6b9e8a7533b28bbcc7e8d1ea18deae0106a556c-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d3f3dd17655c9e5ac215b8c7e1052c9d0f34d43e-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore integrations<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Start streaming data in a few clicks with 350+ pre-built integrations</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Your tech stack<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Easily connect your entire tech stack with out-of-the-box integrations</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div 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class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Resources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/au/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/au/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best 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href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/au/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/au/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/au/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/au/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" 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href="/au/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Solutions</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/au/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Meet K:AI and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Channels</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">More capabilities</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/au/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b6b9e8a7533b28bbcc7e8d1ea18deae0106a556c-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d3f3dd17655c9e5ac215b8c7e1052c9d0f34d43e-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore integrations<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Start streaming data in a few clicks with 350+ pre-built integrations</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Your tech stack<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Easily connect your entire tech stack with out-of-the-box integrations</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View all 350+ integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Resources</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" 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})();</script> <div class="_breadcrumbsComponent_1ilbl_1 _lightSand_1ilbl_10"><nav class="grid _container_1ilbl_14"><div class="_breadcrumbs_1ilbl_1 _light_1ilbl_10"><a class="_breadcrumb_1ilbl_1" href="/au/">Home</a><span class="_spacer_1ilbl_77">/</span><a class="_breadcrumb_1ilbl_1" href="/au/marketing-resources">Marketing resources</a><span class="_spacer_1ilbl_77">/</span><div class="_lastBreadcrumb_1ilbl_35">How to integrate email and SMS</div></div></nav></div> <astro-island uid="1hyjx7" prefix="r22" component-url="/_astro/hero.C8pCZ0Ks.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"background":[0,"cotton"],"bodyCopy":[0,"<p><em>Welcome to your tactical guide to coordinating multi-channel campaigns and flows.</em></p>"],"buttons":[1,[]],"customPadding":[0],"largeText":[0,false],"eyebrow":[0,"STRATEGIC GUIDANCE"],"eyebrowColor":[0],"eyebrowFont":[0,"defaultFont"],"eyebrowTag":[0,"div"],"headlineTag":[0,"h1"],"headline":[0,"A step-by-step guide to integrating email &amp; SMS"],"image":[0],"imageType":[0,"horizontal"],"mediaType":[0],"textAlignment":[0,"center"],"videoPlayButtonColor":[0],"videoUrl":[0],"loopingVideo":[0],"poster":[0],"rive":[0],"embeddedForm":[0,"none"],"embeddedFormHeadline":[0],"embeddedFormBodyCopy":[0],"embeddedFormHeaderSubText":[0],"demoFormRedirectUrl":[0],"showAgencyFields":[0],"formId":[0],"hubspotHeaderText":[0],"hubspotSubheaderText":[0],"hubspotRedirectUrl":[0],"showSingleLineForm":[0],"singleLineForm":[0],"useCareersHero":[0],"pricingVariant":[0,false],"demoFormSettings":[0,{"redirectUrl":[0,""]}]}" ssr client="load" opts="{"name":"Hero","value":true}" await-children><div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-cotton);--hero-text-color:var(--color-core-charcoal);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137 _center_thmni_35"><div class="_contentContainer_thmni_45"><div class="eyebrow smPaddingTop _eyebrow_thmni_1">STRATEGIC GUIDANCE</div><h1 class="h1 semiBold _headline_thmni_15">A step-by-step guide to integrating email & SMS</h1><div class="_bodyCopy_thmni_20"><p><em>Welcome to your tactical guide to coordinating multi-channel campaigns and flows.</em></p></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1fJiJb" prefix="r23" component-url="/_astro/full-column.C2GN7ocr.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"backgroundColor":[0,"light"],"buttons":[0],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0,"Experts agree"],"fadeIn":[0],"headline":[0,"The #1 way to increase ROI through SMS marketing is to leverage it alongside your email marketing strategy."],"headlineStyle":[0],"headlineFont":[0,{"fontFamily":[0,"sohne"]}],"image":[0],"mobileImage":[0],"paragraph":[0,"<p>One of the biggest SMS marketing myths that prevents ecommerce brands from investing in an SMS marketing platform is that it’s too expensive.</p><p>And it’s true that “SMS is more expensive than email,” says Jacob Sappington, head of email at ecommerce growth marketing agency <a href=\"https://homesteadstudio.co/\">Homestead Studio</a>. But it’s also true that SMS marketing can pay for itself—and then some.</p><p>So how do you, as Sappington puts it, “optimize in a way that leads to the most dollars”?</p><p>The No. 1 way to increase return on investment through SMS marketing, experts agree, is to leverage it alongside a strong email marketing strategy.</p><p>“Email as a channel has been super high-performing for at least the last 10-15 years,” says Jessica Schanzer, lead product marketing manager at Klaviyo. “We don’t see SMS as a replacement channel—it’s something you do to supplement and enhance your existing email strategy to help drive even more revenue.”</p><p>In fact, when you do it right, pairing SMS with email can actually <em>save</em> you money because it enables you to make smarter decisions around which channel you’re using for outreach, based on subscriber behaviour, channel engagement, and more.</p><p>“Once people start trying it, they see huge ROIs,” says Mason Wheeler, former customer education specialist at Klaviyo. “I truly believe SMS is the future of high-engagement digital marketing.”</p><p>But how, exactly, do you go about <a href=\"https://help.klaviyo.com/hc/en-us/articles/360056849631\">braiding your email and SMS marketing</a> strategies together in a way that not only meets your customers where they’re at, but also drives real revenue for your business?</p><p>Welcome to your tactical guide to coordinating multi-channel campaigns and flows.</p>"],"variant":[0,"textLeft"]}" ssr client="load" opts="{"name":"FullColumn","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"><div class="eyebrow _eyebrow_1pns5_71 _textLeft_1pns5_105">Experts agree</div></div><div class="grid _grid_1pns5_7 _textLeft_1pns5_105"><h2 class="h3 _headline_1pns5_87 _textLeft_1pns5_105">The #1 way to increase ROI through SMS marketing is to leverage it alongside your email marketing strategy.</h2><div class="p2 _mainContent_1pns5_23 _textLeft_1pns5_105"><p class="_bodyCopy_1pns5_42 _poppy_1pns5_42"><p>One of the biggest SMS marketing myths that prevents ecommerce brands from investing in an SMS marketing platform is that it’s too expensive.</p><p>And it’s true that “SMS is more expensive than email,” says Jacob Sappington, head of email at ecommerce growth marketing agency <a href="https://homesteadstudio.co/">Homestead Studio</a>. But it’s also true that SMS marketing can pay for itself—and then some.</p><p>So how do you, as Sappington puts it, “optimize in a way that leads to the most dollars”?</p><p>The No. 1 way to increase return on investment through SMS marketing, experts agree, is to leverage it alongside a strong email marketing strategy.</p><p>“Email as a channel has been super high-performing for at least the last 10-15 years,” says Jessica Schanzer, lead product marketing manager at Klaviyo. “We don’t see SMS as a replacement channel—it’s something you do to supplement and enhance your existing email strategy to help drive even more revenue.”</p><p>In fact, when you do it right, pairing SMS with email can actually <em>save</em> you money because it enables you to make smarter decisions around which channel you’re using for outreach, based on subscriber behaviour, channel engagement, and more.</p><p>“Once people start trying it, they see huge ROIs,” says Mason Wheeler, former customer education specialist at Klaviyo. “I truly believe SMS is the future of high-engagement digital marketing.”</p><p>But how, exactly, do you go about <a href="https://help.klaviyo.com/hc/en-us/articles/360056849631">braiding your email and SMS marketing</a> strategies together in a way that not only meets your customers where they’re at, but also drives real revenue for your business?</p><p>Welcome to your tactical guide to coordinating multi-channel campaigns and flows.</p></p></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z25I0hs" prefix="r24" component-url="/_astro/full-column.C2GN7ocr.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"backgroundColor":[0,"dark"],"buttons":[0],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"fadeIn":[0],"headline":[0,"Maximizing email & SMS campaign revenue"],"headlineStyle":[0],"headlineFont":[0,{"fontFamily":[0,"sohne"]}],"image":[0],"mobileImage":[0],"paragraph":[0,"<p>When communicating with your customers across channels, Melissa Matusky, manager and implementation consultant at Klaviyo, urges marketers to “be really smart about when you use each channel in a way that makes sense for you as a brand—in terms of your spend, your wider messaging strategy, and what kinds of experiences you’re trying to create overall.”</p><p>Mindy Regnell, head of market intelligence at Klaviyo, suggests thinking about it in terms of the “size” of the marketing moment you’re orchestrating: “For smaller moments, it makes sense to pick the channel best suited for the content,” she explains. “For bigger moments, consider using both channels—keeping in mind that SMS and email should be handled a bit differently.”</p><p>“Saying the exact same thing over text and email is a huge miss,” Schanzer agrees. “Brands definitely need to tailor their content to each channel.”</p><p>Here’s how to do that.</p>"],"variant":[0,"textLeft"]}" ssr client="load" opts="{"name":"FullColumn","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-charcoal);--wrapper-color:var(--color-core-white)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"></div><div class="grid _grid_1pns5_7 _textLeft_1pns5_105"><h2 class="h3 _headline_1pns5_87 _textLeft_1pns5_105">Maximizing email & SMS campaign revenue</h2><div class="p2 _mainContent_1pns5_23 _textLeft_1pns5_105"><p class="_bodyCopy_1pns5_42 _lemon_1pns5_45"><p>When communicating with your customers across channels, Melissa Matusky, manager and implementation consultant at Klaviyo, urges marketers to “be really smart about when you use each channel in a way that makes sense for you as a brand—in terms of your spend, your wider messaging strategy, and what kinds of experiences you’re trying to create overall.”</p><p>Mindy Regnell, head of market intelligence at Klaviyo, suggests thinking about it in terms of the “size” of the marketing moment you’re orchestrating: “For smaller moments, it makes sense to pick the channel best suited for the content,” she explains. “For bigger moments, consider using both channels—keeping in mind that SMS and email should be handled a bit differently.”</p><p>“Saying the exact same thing over text and email is a huge miss,” Schanzer agrees. “Brands definitely need to tailor their content to each channel.”</p><p>Here’s how to do that.</p></p></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z9wcjV" prefix="r25" component-url="/_astro/accordion.D1WLspZU.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"accordionItems":[1,[[0,{"title":[0,"Campaign content: what works best in each channel"],"content":[0,"<p>Within a multi-channel campaign, Schanzer says email is ideal for “anything longer-form that’s information-heavy, with lots of images or links to click on”—things like:</p><ul><li>Brand and product storytelling</li><li>Letters from the founder</li><li>User-generated content (UGC) and social proof</li><li>Newsletter, video, or podcast content</li></ul><p>“That’s gonna be a wicked lot of credits spent for SMS,” points out Savannah Mazola, onboarding implementation consultant at Klaviyo. “But more importantly, that content’s just better over email. Nobody wants to read a 5-paragraph essay on their phone.”</p><p>Regnell believes longer texts can be effective, “but only within reason. Don’t send a text so long someone can’t easily read it.”</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/18f87366c67f6a96b391a1e326928bc724da7312-1752x1340.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"Important note on MMS"],"content":[0,"<p>Always test it to see if it makes sense for your brand, Regnell says. Depending on how you’re using images and emojis in your texts, as well as how your SMS marketing platform handles MMS pricing (1 MMS on Klaviyo gives you 1,600 characters with or without emojis, for example), MMS could end up being either more or less cost-effective than SMS.</p><p>But “as a general rule of thumb,” Regnell says, “you should think about whether MMS is adding value.”</p><p>Product-specific images, for example, can work well for collection or product launches. But Christina Buban, onboarding implementation consultant at Klaviyo, cautions against wasting your money on a generic gif or “30% off” banner.</p><p>If you’re not intentional with your image selection, “people might glance quickly at the image, assume it’s not relevant to them, and then swipe off right away without reading the rest of the text,” Mazola explains. “If an image isn’t elevating the message, it’s best to leave it as text only with a clear CTA.”</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Nailing cadence: campaign frequency and timing"],"content":[0,"<p>Remember: “Your customers <em>asked</em> for you to text them,” Regnell points out. “If you aren’t sending them texts on some sort of regular basis, they are likely to forget they opted in and are more likely to report your texts as spam or opt out.”</p><p>If you’re new to SMS, Mazola recommends starting by incorporating 2-4 monthly SMS campaigns into your broader email campaign strategy, and gradually working your way up to 5-8 SMS campaigns per month.</p><p>But “it’s only best practice to send 5-8 SMS campaigns a month if you’re strategic about it,” Mazola cautions.</p><p>“Make sure you’re using the appropriate segments and that any campaign you send is actually providing value to the customer,” Mazola says.</p><p>Other cadence concerns, such as which day of the week and what time of day result in the highest engagement and revenue, can vary drastically brand to brand. Always A/B test, and avoid sending during quiet hours in the recipient’s local time zone.</p>"],"mixedMedia":[0],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0],"headline":[0,"How to coordinate multi-channel campaigns"],"subhead":[0],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}" ssr client="load" opts="{"name":"Accordion","value":true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><h2 class="_headline_54u1x_33 h3">How to coordinate multi-channel campaigns</h2><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1334353813">Campaign content: what works best in each channel<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1334353813"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/18f87366c67f6a96b391a1e326928bc724da7312-1752x1340.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Within a multi-channel campaign, Schanzer says email is ideal for “anything longer-form that’s information-heavy, with lots of images or links to click on”—things like:</p><ul><li>Brand and product storytelling</li><li>Letters from the founder</li><li>User-generated content (UGC) and social proof</li><li>Newsletter, video, or podcast content</li></ul><p>“That’s gonna be a wicked lot of credits spent for SMS,” points out Savannah Mazola, onboarding implementation consultant at Klaviyo. “But more importantly, that content’s just better over email. Nobody wants to read a 5-paragraph essay on their phone.”</p><p>Regnell believes longer texts can be effective, “but only within reason. Don’t send a text so long someone can’t easily read it.”</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-4177017297">Important note on MMS<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-4177017297"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Always test it to see if it makes sense for your brand, Regnell says. Depending on how you’re using images and emojis in your texts, as well as how your SMS marketing platform handles MMS pricing (1 MMS on Klaviyo gives you 1,600 characters with or without emojis, for example), MMS could end up being either more or less cost-effective than SMS.</p><p>But “as a general rule of thumb,” Regnell says, “you should think about whether MMS is adding value.”</p><p>Product-specific images, for example, can work well for collection or product launches. But Christina Buban, onboarding implementation consultant at Klaviyo, cautions against wasting your money on a generic gif or “30% off” banner.</p><p>If you’re not intentional with your image selection, “people might glance quickly at the image, assume it’s not relevant to them, and then swipe off right away without reading the rest of the text,” Mazola explains. “If an image isn’t elevating the message, it’s best to leave it as text only with a clear CTA.”</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2471771458">Nailing cadence: campaign frequency and timing<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2471771458"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Remember: “Your customers <em>asked</em> for you to text them,” Regnell points out. “If you aren’t sending them texts on some sort of regular basis, they are likely to forget they opted in and are more likely to report your texts as spam or opt out.”</p><p>If you’re new to SMS, Mazola recommends starting by incorporating 2-4 monthly SMS campaigns into your broader email campaign strategy, and gradually working your way up to 5-8 SMS campaigns per month.</p><p>But “it’s only best practice to send 5-8 SMS campaigns a month if you’re strategic about it,” Mazola cautions.</p><p>“Make sure you’re using the appropriate segments and that any campaign you send is actually providing value to the customer,” Mazola says.</p><p>Other cadence concerns, such as which day of the week and what time of day result in the highest engagement and revenue, can vary drastically brand to brand. Always A/B test, and avoid sending during quiet hours in the recipient’s local time zone.</p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/18f87366c67f6a96b391a1e326928bc724da7312-1752x1340.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1A0q7T" prefix="r26" component-url="/_astro/accordion.D1WLspZU.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"accordionItems":[1,[[0,{"title":[0,"Use SMS at both the top and bottom of the campaign to reach your entire list quickly"],"content":[0,"<p>Buban sees this strategy most frequently during bigger sales, like BFCM, with additional texts scattered throughout the campaign.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Use SMS at the start of the campaign to get VIP attention right away"],"content":[0,"<p>“If there’s ever an opportunity to offer something special for your SMS subscribers, whether that’s early access or a unique discount code,” Mazola says, “start with SMS.”</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/729a9c243b11a8b4cf2d64e54d1a381ca276f0ee-1361x896.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"Use SMS at the end of the campaign to drive urgency for last-minute purchases"],"content":[0,"<p>If you expect high engagement with a sale, consider leading with email, which has a lower cost per message.</p><p>Then, factor in which channel is earning the most engagement when deciding if you should follow up via text or email. In many cases, if someone is engaging with email, you can lower costs by sending another email. As a best practice, be sure to test the order of messages across channels to determine what works best for your brand.</p><p>Toward the end of the campaign, if subscribers still haven’t converted with email, SMS can be a good channel for one final notice. “In the final hours of promotions, an email might just end up sitting in an inbox,” Mazola points out. “Adding an SMS at the end acts as a safety net for the sale. You know it’s going to get right in front of your customers and create urgency.”</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/22910ea592e8e42317361f1c156dc8c440e57562-1427x1020.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Campaign sequencing"],"headline":[0,"Which comes first, the email or the text?"],"subhead":[0,"<p>The ideal sequence for your multi-channel campaign depends on your brand and the goals of your campaign, but will typically follow one of 3 tracks:</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}" ssr client="load" opts="{"name":"Accordion","value":true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Campaign sequencing</div><h2 class="_headline_54u1x_33 h3">Which comes first, the email or the text?</h2><div class="p2"><p>The ideal sequence for your multi-channel campaign depends on your brand and the goals of your campaign, but will typically follow one of 3 tracks:</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1200769373">Use SMS at both the top and bottom of the campaign to reach your entire list quickly<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1200769373"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Buban sees this strategy most frequently during bigger sales, like BFCM, with additional texts scattered throughout the campaign.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2127401308">Use SMS at the start of the campaign to get VIP attention right away<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2127401308"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/729a9c243b11a8b4cf2d64e54d1a381ca276f0ee-1361x896.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>“If there’s ever an opportunity to offer something special for your SMS subscribers, whether that’s early access or a unique discount code,” Mazola says, “start with SMS.”</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2285894098">Use SMS at the end of the campaign to drive urgency for last-minute purchases<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2285894098"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/22910ea592e8e42317361f1c156dc8c440e57562-1427x1020.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>If you expect high engagement with a sale, consider leading with email, which has a lower cost per message.</p><p>Then, factor in which channel is earning the most engagement when deciding if you should follow up via text or email. In many cases, if someone is engaging with email, you can lower costs by sending another email. As a best practice, be sure to test the order of messages across channels to determine what works best for your brand.</p><p>Toward the end of the campaign, if subscribers still haven’t converted with email, SMS can be a good channel for one final notice. “In the final hours of promotions, an email might just end up sitting in an inbox,” Mazola points out. “Adding an SMS at the end acts as a safety net for the sale. You know it’s going to get right in front of your customers and create urgency.”</p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/729a9c243b11a8b4cf2d64e54d1a381ca276f0ee-1361x896.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/22910ea592e8e42317361f1c156dc8c440e57562-1427x1020.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZKtYyQ" prefix="r27" component-url="/_astro/full-column.C2GN7ocr.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"backgroundColor":[0,"dark"],"buttons":[0],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"fadeIn":[0],"headline":[0,"How to coordinate multi-channel flows"],"headlineStyle":[0],"headlineFont":[0,{"fontFamily":[0,"sohne"]}],"image":[0],"mobileImage":[0],"paragraph":[0,"<p>Don’t let the success of your multi-channel campaigns let you forget about multi-channel automations, or flows—a common mistake, especially when it comes to SMS.</p><p>“More often than not, in my experience, SMS flows actually generate more sales than campaigns,” says Elliot Scott, founder and CEO of London-based retention agency <a href=\"https://www.elliotdigital.co.uk/\">ElliotDigital</a>.</p><p>That’s because shoppers on the receiving end of flows “have really high intent,” Scott explains. “These are people who’ve not only signed up for SMS, but they’ve also got a product and they come back again and again and again.”</p><p>Sappington has observed the same: “Automations tend to pull in a significant portion of SMS revenue. The efficiency there is just much higher than the efficiency on campaigns.”</p><p>Klaviyo recommends incorporating SMS into at least 3 of your flows, such as:</p><ul><li><a href=\"https://www.klaviyo.com/blog/welcome-email-examples\">Welcome series</a></li><li><a href=\"https://www.klaviyo.com/blog/abandoned-cart-email\">Abandoned cart</a></li><li><a href=\"https://www.klaviyo.com/blog/browse-abandonment-email\">Browse abandonment</a></li><li><a href=\"https://www.klaviyo.com/blog/winback-email-campaign-examples\">Customer win-back</a></li></ul><p>In fact, besides welcome flows, which need to be channel-specific based on the specific list the subscriber signed up for, experts agree that pretty much every flow would benefit from incorporating both email and SMS.</p>"],"variant":[0,"textLeft"]}" ssr client="load" opts="{"name":"FullColumn","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-charcoal);--wrapper-color:var(--color-core-white)"><div class=""><div><div class="_fullColumnContent_1pns5_1"><div class="grid _oneColumnGrid_1pns5_36"></div><div class="grid _grid_1pns5_7 _textLeft_1pns5_105"><h2 class="h3 _headline_1pns5_87 _textLeft_1pns5_105">How to coordinate multi-channel flows</h2><div class="p2 _mainContent_1pns5_23 _textLeft_1pns5_105"><p class="_bodyCopy_1pns5_42 _lemon_1pns5_45"><p>Don’t let the success of your multi-channel campaigns let you forget about multi-channel automations, or flows—a common mistake, especially when it comes to SMS.</p><p>“More often than not, in my experience, SMS flows actually generate more sales than campaigns,” says Elliot Scott, founder and CEO of London-based retention agency <a href="https://www.elliotdigital.co.uk/">ElliotDigital</a>.</p><p>That’s because shoppers on the receiving end of flows “have really high intent,” Scott explains. “These are people who’ve not only signed up for SMS, but they’ve also got a product and they come back again and again and again.”</p><p>Sappington has observed the same: “Automations tend to pull in a significant portion of SMS revenue. The efficiency there is just much higher than the efficiency on campaigns.”</p><p>Klaviyo recommends incorporating SMS into at least 3 of your flows, such as:</p><ul><li><a href="https://www.klaviyo.com/blog/welcome-email-examples">Welcome series</a></li><li><a href="https://www.klaviyo.com/blog/abandoned-cart-email">Abandoned cart</a></li><li><a href="https://www.klaviyo.com/blog/browse-abandonment-email">Browse abandonment</a></li><li><a href="https://www.klaviyo.com/blog/winback-email-campaign-examples">Customer win-back</a></li></ul><p>In fact, besides welcome flows, which need to be channel-specific based on the specific list the subscriber signed up for, experts agree that pretty much every flow would benefit from incorporating both email and SMS.</p></p></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Ea2Nt" prefix="r28" component-url="/_astro/accordion.D1WLspZU.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"accordionItems":[1,[[0,{"title":[0,"Flow content: what works best in each channel"],"content":[0,"<p>Within flows, reserve visual storytelling for emails and straightforward urgency for texts. “You still want to include those dynamic variables just like you would in an email, but you want to pare it down for SMS,” Buban explains.</p><p>Let’s say someone abandons 3 products in their cart. In an abandoned cart email, you might include all 3 product names and images, as well as several personalized product recommendations, each with its own CTA. You might even incorporate contact information for customer support, in case the shopper needs help finding what they’re looking for.</p><p>An <a href=\"https://help.klaviyo.com/hc/en-us/articles/9352115400219\">abandoned cart text</a>, on the other hand, should be much more straightforward, Mazola and Buban agree: the name of the first product the shopper left in their cart, a coupon code if you’re offering one, a single link to return and purchase, and possibly a corresponding product image.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Important note on MMS"],"content":[0,"<p>Images are incredibly effective in abandonment flows, Mazola observes. In other flows, A/B test MMS for impact. Buban agrees, adding, “MMS can help flow conversions when you’re showing someone something relevant to what they’ve already expressed interest in.”</p><p>Considering MMS costs significantly more than SMS, it’s a good idea to test images—and emojis, which reduce the character limit of an SMS from 160 to 70—to ensure you’re using them intentionally in SMS flows.</p><p>“Product-specific images tend to perform better, but it depends on what you’re selling. If the image doesn’t elevate the message or highlight the product well, it might be best to keep it to text only and use other personalization elements, such as product name,” Mazola points out. “Always A/B test” (more on this later).</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b5eebc96c37093118483da45993e82f7c11fa6d5-1600x1146.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"Nailing cadence: flow frequency and timing"],"content":[0,"<p>In the US, some carriers require that abandoned cart flows <a href=\"https://help.klaviyo.com/hc/en-us/articles/4404189657755\">contain only one SMS per recipient</a>. Even in other regions, limiting cart abandonment text messages—and even other abandonment flows, such as browse abandonment—to one per flow is still a best practice.</p><p>In all other flows, Klaviyo recommends starting with incorporating 2 texts per recipient, beyond what you’re already doing with email. If engagement is still strong on the second message, consider opening it up to more.</p><p>Depending on the type of flow, the subscriber should receive it as early as 2 hours after or as late as 48 hours after the triggering event. Mazola recommends segmenting recipients out of receiving an SMS within a flow if:</p><ul><li>They placed an order recently</li><li>They engaged with a message earlier in the flow</li><li>They’re engaged with email generally</li></ul>"],"mixedMedia":[0],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0],"headline":[0,"Content and cadence best practices"],"subhead":[0],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}" ssr client="load" opts="{"name":"Accordion","value":true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><h2 class="_headline_54u1x_33 h3">Content and cadence best practices</h2><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2551736778">Flow content: what works best in each channel<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2551736778"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Within flows, reserve visual storytelling for emails and straightforward urgency for texts. “You still want to include those dynamic variables just like you would in an email, but you want to pare it down for SMS,” Buban explains.</p><p>Let’s say someone abandons 3 products in their cart. In an abandoned cart email, you might include all 3 product names and images, as well as several personalized product recommendations, each with its own CTA. You might even incorporate contact information for customer support, in case the shopper needs help finding what they’re looking for.</p><p>An <a href="https://help.klaviyo.com/hc/en-us/articles/9352115400219">abandoned cart text</a>, on the other hand, should be much more straightforward, Mazola and Buban agree: the name of the first product the shopper left in their cart, a coupon code if you’re offering one, a single link to return and purchase, and possibly a corresponding product image.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2429891361">Important note on MMS<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2429891361"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b5eebc96c37093118483da45993e82f7c11fa6d5-1600x1146.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Images are incredibly effective in abandonment flows, Mazola observes. In other flows, A/B test MMS for impact. Buban agrees, adding, “MMS can help flow conversions when you’re showing someone something relevant to what they’ve already expressed interest in.”</p><p>Considering MMS costs significantly more than SMS, it’s a good idea to test images—and emojis, which reduce the character limit of an SMS from 160 to 70—to ensure you’re using them intentionally in SMS flows.</p><p>“Product-specific images tend to perform better, but it depends on what you’re selling. If the image doesn’t elevate the message or highlight the product well, it might be best to keep it to text only and use other personalization elements, such as product name,” Mazola points out. “Always A/B test” (more on this later).</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1349530802">Nailing cadence: flow frequency and timing<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1349530802"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>In the US, some carriers require that abandoned cart flows <a href="https://help.klaviyo.com/hc/en-us/articles/4404189657755">contain only one SMS per recipient</a>. Even in other regions, limiting cart abandonment text messages—and even other abandonment flows, such as browse abandonment—to one per flow is still a best practice.</p><p>In all other flows, Klaviyo recommends starting with incorporating 2 texts per recipient, beyond what you’re already doing with email. If engagement is still strong on the second message, consider opening it up to more.</p><p>Depending on the type of flow, the subscriber should receive it as early as 2 hours after or as late as 48 hours after the triggering event. Mazola recommends segmenting recipients out of receiving an SMS within a flow if:</p><ul><li>They placed an order recently</li><li>They engaged with a message earlier in the flow</li><li>They’re engaged with email generally</li></ul></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b5eebc96c37093118483da45993e82f7c11fa6d5-1600x1146.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2kphaD" prefix="r29" component-url="/_astro/accordion.D1WLspZU.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"accordionItems":[1,[[0,{"title":[0,"Use SMS to drive urgency for high-intent buyers"],"content":[0,"<p>If you’re cost-conscious, remember: Sending an email costs less than a text. Seeing if your subscriber will engage with an email first, then following up with a text if they don’t, is an especially smart strategy for lower-intent flows like browse abandonment.</p><p>“If someone’s only viewed a product, I probably wouldn’t jump to SMS first,” Mazola says.</p><p>“Remember, consumers see and engage with texts very quickly, so you’ll want to balance urgency with the level of intent,” Regnell explains. “When customers are still toward the top of the funnel, it makes more sense to start with an email.”</p><p>Then, think about flow branching beyond just whether the shopper is subscribed to SMS. For example: Have they purchased before? Have they viewed more than 2-3 products? “When you have information that someone browsing has higher intent, it’s worth testing to see if SMS can help close the sale,” Regnell says.</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/91b528f5791c59907751d5c7071a55ff6dfcfda6-1018x1346.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"Use SMS to stay top of mind when you’re already there"],"content":[0,"<p>For higher-intent flows, such as abandoned cart, abandoned check-out, order confirmation, and back-in-stock, sending a text at the top of the flow is a surefire way to get in front of a shopper while your brand is already top of mind.</p><p>“People are more likely to purchase shortly after they abandon their session,” Buban says. “If they don’t take any action after you send them a text, you can still give them the rest of the flow series in their email inbox.”</p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8682d2b5206246ecffdb25dec653662daa12fa38-982x1306.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Flow sequencing"],"headline":[0,"Which comes first, the email or the text?"],"subhead":[0,"<p>As with campaigns, optimizing sequencing within a flow depends on your brand’s strategy. Here are 2 common tracks to consider:</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}" ssr client="load" opts="{"name":"Accordion","value":true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Flow sequencing</div><h2 class="_headline_54u1x_33 h3">Which comes first, the email or the text?</h2><div class="p2"><p>As with campaigns, optimizing sequencing within a flow depends on your brand’s strategy. Here are 2 common tracks to consider:</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-3937735148">Use SMS to drive urgency for high-intent buyers<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-3937735148"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/91b528f5791c59907751d5c7071a55ff6dfcfda6-1018x1346.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>If you’re cost-conscious, remember: Sending an email costs less than a text. Seeing if your subscriber will engage with an email first, then following up with a text if they don’t, is an especially smart strategy for lower-intent flows like browse abandonment.</p><p>“If someone’s only viewed a product, I probably wouldn’t jump to SMS first,” Mazola says.</p><p>“Remember, consumers see and engage with texts very quickly, so you’ll want to balance urgency with the level of intent,” Regnell explains. “When customers are still toward the top of the funnel, it makes more sense to start with an email.”</p><p>Then, think about flow branching beyond just whether the shopper is subscribed to SMS. For example: Have they purchased before? Have they viewed more than 2-3 products? “When you have information that someone browsing has higher intent, it’s worth testing to see if SMS can help close the sale,” Regnell says.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1214645343">Use SMS to stay top of mind when you’re already there<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1214645343"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8682d2b5206246ecffdb25dec653662daa12fa38-982x1306.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>For higher-intent flows, such as abandoned cart, abandoned check-out, order confirmation, and back-in-stock, sending a text at the top of the flow is a surefire way to get in front of a shopper while your brand is already top of mind.</p><p>“People are more likely to purchase shortly after they abandon their session,” Buban says. “If they don’t take any action after you send them a text, you can still give them the rest of the flow series in their email inbox.”</p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/91b528f5791c59907751d5c7071a55ff6dfcfda6-1018x1346.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8682d2b5206246ecffdb25dec653662daa12fa38-982x1306.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Qy6SV" prefix="r30" component-url="/_astro/bulleted-lists.BeSomSKg.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"backgroundColor":[0,"dark"],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"headline":[0,"How to optimize your multi-channel marketing efforts for ROI"],"bodyCopy":[0,"<p>Buban’s No. 1 piece of advice for marketers who want to use SMS in tandem with email to boost ROI: A/B test.</p><p>“It’s never a one shoe fits all,” Buban says. “Yes, we have best practices, but you should always A/B test as much as you can to figure out what your specific customers engage with most, and then use that to further develop your strategy and maximize your ROI.”</p><p>Within your multi-channel campaigns and flows, consider A/B testing the following to see which drive higher click rates and placed order rates:</p>"],"showBullets":[0,true],"buttons":[0],"bulletedListColumns":[1,[[0,{"bulletedListColumn":[0,{"listHeadline":[0],"listBodyCopy":[0],"bulletType":[0,"check-mark"],"bulletedListItems":[1,[[0,{"bulletedListItem":[0,{"itemHeading":[0,"Personalization vs. non-personalization"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}],[0,{"bulletedListItem":[0,{"itemHeading":[0,"Incentive vs. no incentive"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}],[0,{"bulletedListItem":[0,{"itemHeading":[0,"CTA language, position, and design"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}]]]}]}],[0,{"bulletedListColumn":[0,{"listHeadline":[0],"listBodyCopy":[0],"bulletType":[0,"check-mark"],"bulletedListItems":[1,[[0,{"bulletedListItem":[0,{"itemHeading":[0,"Emojis vs. no emojis"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}],[0,{"bulletedListItem":[0,{"itemHeading":[0,"More copy vs. less"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}],[0,{"bulletedListItem":[0,{"itemHeading":[0,"Copy voice and tone"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}]]]}]}],[0,{"bulletedListColumn":[0,{"listHeadline":[0],"listBodyCopy":[0],"bulletType":[0,"check-mark"],"bulletedListItems":[1,[[0,{"bulletedListItem":[0,{"itemHeading":[0,"Time of day"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}],[0,{"bulletedListItem":[0,{"itemHeading":[0,"Day of week"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}],[0,{"bulletedListItem":[0,{"itemHeading":[0,"Different segments"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}]]]}]}],[0,{"bulletedListColumn":[0,{"listHeadline":[0],"listBodyCopy":[0],"bulletType":[0,"check-mark"],"bulletedListItems":[1,[[0,{"bulletedListItem":[0,{"itemHeading":[0,"Type of incentive (i.e., dollar off, percentage off, free gift, etc.)"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}],[0,{"bulletedListItem":[0,{"itemHeading":[0,"MMS vs. SMS"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}],[0,{"bulletedListItem":[0,{"itemHeading":[0,"Sequence of flow paths (i.e., email vs. SMS first)"],"itemCopy":[0],"itemLink":[0],"itemNewWindow":[0]}]}]]]}]}]]]}" ssr client="load" opts="{"name":"BulletedLists","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-charcoal);--wrapper-color:var(--color-core-white)"><div class="contained"><div class="grid _styledGrid_sqx38_44"><div class="grid _introText_sqx38_1"><h2 class="h3 _headline_sqx38_16">How to optimize your multi-channel marketing efforts for ROI</h2><p class="p2 _bodyCopy_sqx38_30"><p>Buban’s No. 1 piece of advice for marketers who want to use SMS in tandem with email to boost ROI: A/B test.</p><p>“It’s never a one shoe fits all,” Buban says. “Yes, we have best practices, but you should always A/B test as much as you can to figure out what your specific customers engage with most, and then use that to further develop your strategy and maximize your ROI.”</p><p>Within your multi-channel campaigns and flows, consider A/B testing the following to see which drive higher click rates and placed order rates:</p></p></div><div class="grid _listsWrapper_sqx38_48 bulletedListColumns"><div class="bulletedListColumn"><div class="bulletedListColumn _light_t4j31_18 _wrapper_t4j31_15"><ul class="_list_t4j31_8" role="list"><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">Personalization vs. non-personalization</div></div></li><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">Incentive vs. no incentive</div></div></li><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">CTA language, position, and design</div></div></li></ul></div></div><div class="bulletedListColumn"><div class="bulletedListColumn _light_t4j31_18 _wrapper_t4j31_15"><ul class="_list_t4j31_8" role="list"><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">Emojis vs. no emojis</div></div></li><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">More copy vs. less</div></div></li><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">Copy voice and tone</div></div></li></ul></div></div><div class="bulletedListColumn"><div class="bulletedListColumn _light_t4j31_18 _wrapper_t4j31_15"><ul class="_list_t4j31_8" role="list"><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">Time of day</div></div></li><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">Day of week</div></div></li><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">Different segments</div></div></li></ul></div></div><div class="bulletedListColumn"><div class="bulletedListColumn _light_t4j31_18 _wrapper_t4j31_15"><ul class="_list_t4j31_8" role="list"><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">Type of incentive (i.e., dollar off, percentage off, free gift, etc.)</div></div></li><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">MMS vs. SMS</div></div></li><li class="listItem _itemWrapper_658wv_11 _light_658wv_18" role="listitem"><div class="_bulletWrapper_658wv_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="currentColor" style="height:1.9rem" aria-label="Check Mark"><path fill="currentColor" fill-rule="evenodd" d="M16 32c8.84 0 16-7.16 16-16S24.84 0 16 0 0 7.16 0 16s7.16 16 16 16m7.41-18.59c.78-.78.78-2.05 0-2.83s-2.05-.78-2.83 0l-6.59 6.59-2.59-2.59c-.78-.78-2.05-.78-2.83 0s-.78 2.05 0 2.83l4 4c.78.78 2.05.78 2.83 0l8-8Z"></path></svg></div><div class="_itemText_658wv_6"><div class="p2 semibold">Sequence of flow paths (i.e., email vs. SMS first)</div></div></li></ul></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z12ME4j" prefix="r31" component-url="/_astro/accordion.D1WLspZU.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"accordionItems":[1,[[0,{"title":[0,"It improves the customer experience."],"content":[0,"<p>When you run email and SMS in different platforms, you get inevitable data gaps and latencies that create delays and redundancies in your 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You can look at performance on both channels combined, but you can also look separately.”</p>"],"mixedMedia":[0],"variant":[0,"dark"]}]]],"backgroundColor":[0,"dark"],"customPadding":[0],"eyebrow":[0],"headline":[0,"An all-in-one platform: the only solution for complex marketing initiatives"],"subhead":[0,"<p>All of the above is a whole lot easier, experts agree, when you use a unified email and SMS marketing platform like Klaviyo.</p><p>That’s what’s so “great and strong about Klaviyo,” Wheeler says—“you have that information about your customer all in one place, so you can understand what kinds of messages they respond to and how they engage with each channel.”</p><p>Schanzer summarizes it this way: “Combining SMS and email in a single platform means you have a single place for list growth and consent management, it means you have more accurate attribution across channels, it means you’re better at coordinating your customer communications, and it rounds out your database so you’re able to use the right integrations to power the right messages at the right time.”</p><p>Here are a few reasons why unifying your email and SMS within the same marketing platform is essential:</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,false],"isFaqsSection":[0,false]}" ssr client="load" opts="{"name":"Accordion","value":true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="dark" style="--color-background-accordion:var(--color-core-charcoal);--color-text-accordion:var(--color-core-white)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _fullWidth_54u1x_56"><h2 class="_headline_54u1x_33 h3">An all-in-one platform: the only solution for complex marketing initiatives</h2><div class="p2"><p>All of the above is a whole lot easier, experts agree, when you use a unified email and SMS marketing platform like Klaviyo.</p><p>That’s what’s so “great and strong about Klaviyo,” Wheeler says—“you have that information about your customer all in one place, so you can understand what kinds of messages they respond to and how they engage with each channel.”</p><p>Schanzer summarizes it this way: “Combining SMS and email in a single platform means you have a single place for list growth and consent management, it means you have more accurate attribution across channels, it means you’re better at coordinating your customer communications, and it rounds out your database so you’re able to use the right integrations to power the right messages at the right time.”</p><p>Here are a few reasons why unifying your email and SMS within the same marketing platform is essential:</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2771561087">It improves the customer experience.<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2771561087"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>When you run email and SMS in different platforms, you get inevitable data gaps and latencies that create delays and redundancies in your customer communications. By contrast, in Klaviyo, “real-time data determines which experience each customer is going to receive,” explains Rob Hand, lead product marketing manager at Klaviyo.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-438821062">It makes your team’s lives easier.<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-438821062"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>With greater visibility into “who’s getting what when,” as Matusky puts it, “you can see it all in one place and move very fast. That makes it easier for someone to go in and create and track these journeys and manage all of this.”</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2848743416">It reveals what’s actually driving revenue.<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2848743416"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>When you have email and SMS “all under one umbrella, attribution is aligned,” Scott says. “You don’t get a distorted view of things. You can look at performance on both channels combined, but you can also look separately.”</p></div></div></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z9hkXk" prefix="r32" component-url="/_astro/related-content.C8oLy8zJ.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"background":[0,"dark"],"cards":[1,[[0,{"relatedContentCard":[0,{"eyebrow":[0,"STRATEGIC GUIDANCE"],"headline":[0,"Email marketing best practices: A step-by-step guide to growing faster"],"link":[0,"https://www.klaviyo.com/marketing-resources/email-marketing-best-practices"],"variant":[0,"dark"],"bodyCopy":[0,""]}]}],[0,{"relatedContentCard":[0,{"eyebrow":[0,"STRATEGIC GUIDANCE"],"headline":[0,"The complete SMS marketing guide for 2024 campaign success"],"link":[0,"https://www.klaviyo.com/marketing-resources/sms-marketing-guide"],"variant":[0,"dark"],"bodyCopy":[0,""]}]}],[0,{"relatedContentCard":[0,{"eyebrow":[0,"INSPIRATION"],"headline":[0,"5 tips 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href="https://www.klaviyo.com/marketing-resources/email-marketing-best-practices" target="_self"><h3 class="_headline_adfjg_23 _dark_adfjg_6 editorialHeadline">Email marketing best practices: A step-by-step guide to growing faster</h3></a></article><article class="_relatedContentCard_adfjg_1 _dark_adfjg_6" style="--color-related-card-hover:rgba(249, 99, 83, 1);--color-related-card-text-hover:rgba(35, 33, 33, 1)"><div class="_eyebrow_adfjg_31 _dark_adfjg_6 eyebrow">STRATEGIC GUIDANCE</div><a class="_relatedContentLink_adfjg_135" aria-label="" href="https://www.klaviyo.com/marketing-resources/sms-marketing-guide" target="_self"><h3 class="_headline_adfjg_23 _dark_adfjg_6 editorialHeadline">The complete SMS marketing guide for 2024 campaign success</h3></a></article><article class="_relatedContentCard_adfjg_1 _dark_adfjg_6" style="--color-related-card-hover:rgba(249, 99, 83, 1);--color-related-card-text-hover:rgba(35, 33, 33, 1)"><div class="_eyebrow_adfjg_31 _dark_adfjg_6 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class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/email-marketing" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/sms-marketing" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/mobile-push" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile push</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools + Resources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing resources</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing campaign calendar</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing glossary</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subject line generator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI calculator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/customer-experience-hub" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/marketing-analytics" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/features/templates" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explore more</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Features</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/whats-new" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>What's new</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/events" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Events</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Centre</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Company</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/au/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>About Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor relations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/au/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contact us</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Careers</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Platform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>B2C CRM overview</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/email-marketing" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/sms-marketing" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/mobile-push" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile push</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/customer-experience-hub" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/marketing-analytics" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/features/templates" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo for</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agency and tech partners</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail and ecommerce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content 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