Wakefit Boosts Conversions by 20% and Achieves 24X ROI with Netcore’s Calendar-Integrated AMP Email Campaign.
2026-03-08 18:58 Diff

24X

ROI

20%

Uplift in Conversion Rate

2X

Uplift in CTR

2.5X

Increase in Website Sessions

Company: Wakefit

About Wakefit:

Wakefit is one of India’s leading D2C home and sleep solutions brands. It redefines comfort and aims to make sleep and home wellness accessible to every Indian. Since its inception, the brand has built a strong portfolio of mattresses, sleep accessories, furniture, and more, prioritizing innovation, affordability, and research-driven design.

As a digital-first business, Wakefit constantly seeks fresh, impactful ways to connect with its growing customer base.

Industry: D2C / Home & Sleep Solutions

Location: India

Category: Customer Engagement, Email Marketing

Solutions Used: Netcore Emails with Google Calendar Integration

Business Objectives

Ahead of their flagship Sleep Day Campaign, Wakefit aimed to:

  • Drive conversions and sales during the high-intent Sleep Day window
  • Deliver innovative, clutter-breaking email experiences.
  • Improve brand recall and campaign engagement through timely communication

Traditional email formats were no longer generating standout results, and Wakefit needed a game-changing strategy to maximize user attention and deliver tangible business outcomes.

Solution: Netcore’s AMP-Powered “Mark Your Calendar” Campaign

To meet these goals, Wakefit partnered with Netcore Cloud to conceptualize and deploy an industry-first email campaign featuring Google Calendar integration. This simple yet powerful interaction turned passive readers into active participants.

  1. Innovation with Impact
  2. Insight-Led, Consultative Approach
  3. Seamless Execution

Why Wakefit Chose Netcore Cloud

Wakefit was looking for more than a technology provider—they needed a strategic partner to break the monotony of conventional campaigns and lead innovation from concept to execution. Netcore stood out for its:

  • Deep expertise in AMP innovation and user experience
  • Strong consulting-led engagement from idea to execution
  • Proven track record in delivering ROI-positive, engagement-led campaigns
  • The capability to translate tech into business results

The ‘Mark Your Calendar’ campaign was a standout moment for us - something fresh, engaging, and perfectly timed. It wouldn’t have been possible without Netcore’s strategic consulting and creative support. This collaboration has opened the door to a new way of thinking about user engagement, and we’re excited to explore more innovative ideas together.

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