Rivalry2

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Original 2026-02-01

Modified 2026-03-08

1 60%

2 Increase in revenue from policy renewals YOY

3 50%

4 Increase in the number of policies renewed YOY

5 Company:It’s one of the largest private insurers in the industry

6 Website:<a>www.bajajgeneralinsurance.com</a>

7 Industry:BFSI

8 Location: India

9 Category: Customer Engagement

10 Solutions Used: Customer Engagement

11 <h2>Objectives:</h2>

12 <ul><li>Increasing Brand Awareness & Recall:With static mailers, customers were opening the mails but not interacting with it.</li>

13 </ul><ul><li>Increasing customer stickiness:Customers were not reached out on all channels because of which their preferred channel might be getting skipped</li>

14 </ul><ul><li>Revenue:Frequency was also a challenge where it was necessary to reach out to audience without spamming them. All these factors needed to be addressed to improve revenue.</li>

15 </ul><h2>Netcore’s Strategy:</h2>

16 Netcore’s AI-powered<a>customer engagement platform</a>helped BGIL by:

17 <ul><li><h3>Omnichannel automation:</h3>

18 An omnichannel strategy ensured multiple channels and times were used to contact segments effectively

19 </li>

20 </ul><ul><li><h3>WhatsApp and APNs:</h3>

21 Adding<a>WhatsApp</a>and APNs to existing channels expanded reach and touchpoints.

22 </li>

23 </ul><ul><li><h3>AMP emails:</h3>

24 Interactive<a>AMP emails</a>showcased products, gamified the experience and made it easy to learn and buy the product.

25 </li>

26 </ul>"We use Netcore exclusively and they always help us with new insights and ways for us to enhance our marketing. With insights, they also help in implementing new channels and deliver results from them. Apart from the success with renewals, new channels like WhatsApp also give us good CTRs and conversions."

27 Unlock unmatched customer experiences, get started now

28 Let us show you what's possible with Netcore.