Bajaj General Insurance achieves a 60% increase in revenue from renewals with Netcore
2026-03-08 18:59 Diff

60%

Increase in revenue from policy renewals YOY

50%

Increase in the number of policies renewed YOY

Company: It’s one of the largest private insurers in the industry

Website: www.bajajgeneralinsurance.com

Industry: BFSI

Location: India

Category: Customer Engagement

Solutions Used: Customer Engagement

Objectives:

  • Increasing Brand Awareness & Recall: With static mailers, customers were opening the mails but not interacting with it.
  • Increasing customer stickiness: Customers were not reached out on all channels because of which their preferred channel might be getting skipped
  • Revenue: Frequency was also a challenge where it was necessary to reach out to audience without spamming them. All these factors needed to be addressed to improve revenue.

Netcore’s Strategy:

Netcore’s AI-powered customer engagement platform helped BGIL by:

  • Omnichannel automation:

    An omnichannel strategy ensured multiple channels and times were used to contact segments effectively

  • WhatsApp and APNs:

    Adding WhatsApp and APNs to existing channels expanded reach and touchpoints.

  • AMP emails:

    Interactive AMP emails showcased products, gamified the experience and made it easy to learn and buy the product.

"We use Netcore exclusively and they always help us with new insights and ways for us to enhance our marketing. With insights, they also help in implementing new channels and deliver results from them. Apart from the success with renewals, new channels like WhatsApp also give us good CTRs and conversions."

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