1 <h2>Using Postscript, Kopari’s new product sold out in a matter of hours.</h2>

2 <p>Lanie Depasquale, Head of Retention at Kopari Beauty, knew she needed another way to connect with <a>VIP customers</a>. “We wanted to try it out and see if our customers would react, or how they would react,” she said.</p>

3 <p>As an early adopter of SMS, Lanie and her team were nervous about sending too many text messages and bothering their customers in the beginning. As a result, they came up with a plan to go into SMS slowly, being cognizant of the intimate space and channel while getting in touch with customers to let them know about promotions and product updates.</p>

4 <p>Now, after about four years in the SMS game, Kopari gives VIP access to its SMS subscribers...and it’s driving product sell-through in a big way.</p>

5 <p>When Kopari recently launched a new scent for their coconut melt product, their text subscribers responded quickly and positively. “It was the highest revenue-generating text message we've ever sent. We sold out in a few hours.”</p>