How Kopari sold out a new product in hours with Postscript
2026-02-18 05:07 Diff

Using Postscript, Kopari’s new product sold out in a matter of hours.

Lanie Depasquale, Head of Retention at Kopari Beauty, knew she needed another way to connect with VIP customers. “We wanted to try it out and see if our customers would react, or how they would react,” she said.

As an early adopter of SMS, Lanie and her team were nervous about sending too many text messages and bothering their customers in the beginning. As a result, they came up with a plan to go into SMS slowly, being cognizant of the intimate space and channel while getting in touch with customers to let them know about promotions and product updates.

Now, after about four years in the SMS game, Kopari gives VIP access to its SMS subscribers...and it’s driving product sell-through in a big way.

When Kopari recently launched a new scent for their coconut melt product, their text subscribers responded quickly and positively. “It was the highest revenue-generating text message we've ever sent. We sold out in a few hours.”