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Wir freuen uns sehr, bekannt zu geben, dass Klaviyo von Shopware als Platinum-Technology-Partner ausgezeichnet wurde – und damit als führender B2C-CRM-Partner. Die Integration zwischen Shopware und Klaviyo verknüpft in Echtzeit wichtige Kunden-, Kauf- und Browsing-Daten. Dadurch kannst du personalisierte Marketing-Maßnahmen über E-Mail, SMS,WhatsApp,Push-Benachrichtigungen und mehr umsetzen. Omnichannel-Orchestrierung: Steuere E-Mails, SMS, WhatsApp, Push-Benachrichtigungen und mehr – alles über ein einziges CRM. Nachweisbare Ergebnisse: Über 183.000 Kunden weltweit vertrauen auf Klaviyo. Führende Marken erzielen mehr als 50 % ihres E-Commerce-Umsatzes mit Klaviyo. „Der Wechsel zu Klaviyo hat den Grundstein dafür gelegt, unser E-Mail-Marketing datengestützt und zielgerichtet weiterzuentwickeln. Gemeinsam mit unserem Partner Strix konnten wir Kundendaten zentral konsolidieren und so das Verhalten und die Bedürfnisse unserer Kunden besser verstehen. Das hat unsere Kampagnenplanung...

Format de formulaire d’inscription newsletter Idéal si… Avantages clés Limites / Attention UX Bon combo recommandé Pop-up Vous voulez maximiser les inscriptions rapidement. Très visible. Parfait avec une réduction ou un bonus. Peut être intrusif si mal configuré. Pop-up + pied de page. Pop-up sortie de site + bandeau discret. Pop-up en deux étapes Votre audience a besoin d’être rassurée. Micro-engagement efficace. Moins agressif. Demande un design fluide pour éviter la perte entre les étapes. Pop-up 2 étapes + segmentation dans Klaviyo. Sidebar (barre latérale fixe) Votre blog génère beaucoup de trafic. Visible en continu sans interrompre la lecture. Peu visible sur mobile. Sidebar + pop-up sortie de site. Sidebar + CTA dans article. Page dédiée à l’inscription Vous menez des campagnes externes ou avez plusieurs newsletters. Espace pour convaincre + segmenter. Nécessite un clic pour y accéder. Landing page + pop-up + footer. Formulaire intégré (article / pag...

Summary Why omnichannel matters for ecommerce Today’s ecommerce customers want more—more personalization, more options, more convenience. According to Klaviyo’s 2025 online shopping report, 77% of global consumers regularly shop across 3–4 channels. Today’s customers already behave in an omnichannel way—and they expect brands to meet them there. As an ecommerce brand, delivering on (and exceeding) these expectations requires the right approach. Your customers interact with your brand across dozens of touchpoints before they ever hit “buy.” Every one of those interactions either builds momentum toward a purchase or creates friction that sends them elsewhere. And the difference often comes down to how well you connect those moments into one cohesive experience. While single-channel and multi-channel strategies were once the norm, omnichannel is now the gold standard. By integrating diverse digital and physical channels like websites, apps, email, messaging platforms, and brick-an...

Eliminating data silosPersonalising across channelsPrioritising channel preferencesImplementing multi-touch attributionTesting and optimising channels 1. Eliminate data silos Data silos are arguably the biggest obstacle to effective cross-channel marketing. When your email marketing, text messaging, point-of-sale (POS) system, loyalty program, ecommerce store, and customer service data live in separate systems, you end up with a disconnected and incomplete view of customer interactions across channels.  In other words, your team sees only fragments of each customer’s journey—and you won’t be able to reach them in a way that’s timely and relevant.  Disconnected systems also create redundancies, drive up costs, and slow your ability to operationalize customer data. Most damaging of all, they lead to disjointed customer experiences—where your messaging isn’t reflective of a customer’s full engagement history. Eliminating data silos is the first step to effective cross-channel mark...

• Automation for common inquiries: Set up triggers based on customer actions. For example, if customers regularly ask about your refund window, provide a link to your refund policy in an automated response. • Answer simple product queries with AI: Give customers the instant guidance they would expect from an experienced salesperson. • Save time by generating content for emails and texts, and audience segments based on short descriptions • Automatically exclude unengaged profiles to improve deliverability and save your reputation • Auto-monitor customer service metrics and get alerts when there’s a drop • Forecast next order dates, CLV, churn risk, and more • Review customer sentiment and find out what customers are loving (or not) based on feedback • Tracks every customer interaction on every channel—so your teams never recommend the wrong products to customers or miss a complaint buried in an old email thread • Gives you visibility into every click, purchase, and action in ...

Use social marketing to become a conversion influencer “We were searching for a way to acknowledge micro-influencers who were providing us with valuable UGC, but who we no longer had the capacity to interact with individually. [Klaviyo] provides us with a scalable solution.” Kirsten Laurendet, Knowledge, consulting & digital marketing at Kulani Kinis Additional social marketing resources Social marketing FAQ

In this guide: What a seamless customer experience looks like for B2C brands Learn what effortless experiences feel like to customers, and how you can implement them to meet rising expectations. [Find out] How to build exceptional customer experiences The ultimate benefit of a CRM is the customer experiences you can create. How to improve your customer experience for higher CLV A better customer experience should lead to more lifetime value. According to Klaviyo’s future of consumer marketing report, 74% of consumers expect brands to offer more personalized experiences. That means collecting not only zero-party data, like email addresses, phone numbers, and personal preferences, but also first-party data, likewebsite behavior, purchase history, marketing engagement, and customer service interactions. To gather this data, use: Up-sell during service conversations. When support conversations are going well, both AI and human agents can use past purchase and browsing data to...

In this guide Klaviyo’s recent online shopping report found that 77% of omnichannel consumers regularly use 3–4 channels when buying non-essential products. The task for marketing and service teams is bringing all the data from every channel together. That’s where unified customer data comes in. By integrating information from every customer interaction and touchpoint, an omnichannel CRM with a built-in customer data platform (CDP) gives you a single view of your customers—and more opportunities to engage them meaningfully. With these unified customer profiles, brands can understand who each customer is, what they care about, and how to best engage them next. When meal subscription brand Daily Harvest consolidated 4 ecommerce tools to create a single source of truth for customer data, they cut tech costs by 18% and opened up operational efficiencies. Similarly, grooming subscription brand Dollar Shave Club consolidated multiple high-maintenance systems into one—an email marketin...

In this guide Category Top channels for browsing Top channels for purchasing Beauty 1. Social media 2. Branded mobile app3. In-store 1. In-store2. Company website3. Branded mobile app Electronics 1. Company website2. In-store3. Marketplaces 1. In-store2. Company website3. Marketplaces Fashion / Apparel 1. In-store2. Company website3. Social media Home goods Restaurants Travel and hotels 1. Company website2. Social media3. Branded mobile app 1. Company website2. In-store3. Branded mobile app Spas or fitness studios 1. Company website2. In-store3. Social media 2. Unify your data in a single source of truth By contrast, when all your data is unified in a B2C CRM, you gain not only cross-team visibility into every interaction your audience has had with your brand across physical and digital channels. You also gain the ability to act on it to build a truly exceptional customer experience. Send an “official” product announcement to all or a majority of your engaged su...

Was ist ein B2C CRM? Zentralisiere alle deine Kundendaten und ermögliche personalisierte Interaktionen über alle Kanäle hinweg. Mach BFCM mit Klaviyo zum Erfolg Verkaufe smarter dank Omnichannel-Erlebnissen über E-Mail, SMS und weitere Kanäle hinweg. WhatsApp im Kundenservice Stärke mit persönlichen Chats über die weltweite Nummer 1 der Messaging-Apps die Kundentreue. Omnichannel-Marketing im Überblick Hier erfährst du, was Omnichannel-Marketing ist und wie man es richtig durchführt. RCS für ansprechendere Texte Setze auf verifiziertes Branding, interaktive Schaltflächen, Karusell-Inhalte und verbessertes Tracking. Lineare Multi-Touch-Attribution So erzielst du eine smarte Attribution, die das tatsächliche Verhalten deiner Käufer*innen widerspiegelt.

Summary Today’s retail customers don’t think in terms of channels. They care about the full retail experience. They want to be able to move seamlessly between shopping online, via messaging apps, on social media, and in-person—without any disruptions in between. The research backs this up. Klaviyo’s 2025 online shopping report found that 77% of global consumers regularly shop across 3–4 channels. That’s why taking an omnichannel approach to retail is no longer a nice-to-have, but a necessity. The most successful retail brands recognise that unifying their online and offline experiences can lead to stronger customer relationships, higher lifetime value, and long-term loyalty. This guide helps retail brands bridge the gap between their in-store and online experiences. You’ll learn how to effectively integrate data across all channels, explore common omnichannel use cases that drive results, and understand the key challenges you’re likely to face—along with proven strategies for ov...

Klaviyo Omnichannel Marketing One source of truth for every message, channel, and customer interaction What is omnichannel reporting? Omnichannel reporting is the ability to monitor, compare, and analyse performance across every messaging channel in one place across email, SMS, push, WhatsApp, and more. And it goes far beyond revenue attribution. With Klaviyo, you get a unified view of how every campaign, message, and channel performs—from clicks and conversions to timing and engagement trends. This way, you can see exactly which campaigns performed best and which messages drove conversions, and you can measure your marketing and service impact to see how they moved customers through the funnel. Why does omnichannel reporting matter for B2C marketers? With omnichannel reporting, you can stop guessing and start optimising. With Klaviyo’s omnichannel reporting, marketers gain: – One dashboard for all channels—no more switching tools or exporting spreadsheets. – Granular insig...

Summary Restaurant guests expect seamless experiences whether they’re ordering delivery, booking reservations, or dining in person. Yet most businesses miss the mark by operating with fragmented systems that treat each order as a separate event. It’s critical for restaurants to align with current consumer expectations, and the way to do that is by taking an omnichannel approach to the guest experience. This means providing a consistent, integrated journey across all ordering and engagement channels—dine-in, online ordering, mobile apps, and third-party delivery platforms. The goal is to ensure every guest interaction is truly seamless, regardless of what channel it’s happening on. This guide explores how food and beverage brands can create such a seamless omnichannel strategy that engages diners before, during, and after their visit—resulting in more repeat orders, fuller tables, and stronger lifetime value (LTV). How guest expectations are evolving for restaurants Remember wh...

Summary Today’s retail customers don’t think in terms of channels. They care about the full retail experience. They want to be able to move seamlessly between shopping online, via messaging apps, on social media, and in-person—without any disruptions in between. The research backs this up. Klaviyo’s 2025 online shopping report found that 77% of global consumers regularly shop across 3–4 channels. That’s why taking an omnichannel approach to retail is no longer a nice-to-have, but a necessity. The most successful retail brands recognise that unifying their online and offline experiences can lead to stronger customer relationships, higher lifetime value, and long-term loyalty. This guide helps retail brands bridge the gap between their in-store and online experiences. You’ll learn how to effectively integrate data across all channels, explore common omnichannel use cases that drive results, and understand the key challenges you’re likely to face—along with proven strategies for ov...

In this guide: Why does email marketing matter for small businesses? Find out how to use email marketing as a revenue-driving and relationship-building channel for your small business. Text message strategies that work for small businesses Learn how to connect with audiences and drive sales with text marketing. Explore the B2C guide to marketing automation for small businesses Learn how to save time and drive revenue with smart marketing automation. Learn more Discover how Read more In 2024, Gartner research showed that 57% of marketers thought skill gaps and training would be the “most significant talent-related obstacle” to achieving strategic priorities. For small business owners and marketers who need to wear many hats, each new skill often comes with a new line item in the budget for another team member or contractor. For small teams, it’s important that this starting point is as close to complete as possible. All-purpose AI tools may not cut it, but what can is an ...

Valérie Leroux 18 juin 2025 SMS et e-mail marketing en France : comparatif et chiffres c SMS et e-mail marketing : quel canal génère le meilleur ROI en France? Découvrez comment les combiner sans alourdir vos process ni exploser votre budget. 17 juin 2025 32 exemples de notifications push pour booster vos conversio Découvrez nos meilleurs exemples de notifications push pour vous inspirer + toutes les bonnes pratiques pour booster vos conversions et l'engagement mobile. 13 juin 2025 Apprenez à créer des e-mails de relance de panier abandonné efficaces. 6 exemples concrets, les bonnes pratiques RGPD et des astuces d’automatisation. 4 juin 2025 Découvrez 34 exemples d’objets d’e-mails percutants et nos astuces pratiques pour booster vos taux d’ouverture en France. 2 juin 2025 4 of 4 19 juin 2025 Segmentation comportementale : guide pour le marché français Découvrez comment les marques françaises utilisent la segmentation comportementale pour personnaliser, mieux vendre e...

Marketing omnicanal de Klaviyo Una fuente de información para cada mensaje, canal e interacción con el cliente ¿Qué es la elaboración de informes omnicanal? La elaboración de informes omnicanal es la capacidad de supervisar, comparar y analizar el rendimiento para todos los canales de mensajería (correo electrónico, SMS, notificaciones push, WhatsApp, etc.) en un solo lugar. Va mucho más allá de la atribución de ingresos. Con Klaviyo, dispones de una vista unificada del rendimiento de cada campaña, mensaje y canal, desde los clics y las conversiones hasta las tendencias de momento e interacción. De esta manera, puedes ver exactamente qué campañas han funcionado mejor y qué mensajes han generado conversiones. Asimismo, tienes la posibilidad de medir los resultados del marketing y la atención al cliente para ver cómo han avanzado los clientes por el embudo. ¿Por qué es importante la elaboración de informes omnicanal para los especialistas en marketing B2C? Con la elaboración de...

Was ist ein B2C CRM? Zentralisiere alle deine Kundendaten und ermögliche personalisierte Interaktionen über alle Kanäle hinweg. Mach BFCM mit Klaviyo zum Erfolg Verkaufe smarter dank Omnichannel-Erlebnissen über E-Mail, SMS und weitere Kanäle hinweg. WhatsApp im Kundenservice Stärke mit persönlichen Chats über die weltweite Nummer 1 der Messaging-Apps die Kundentreue. Omnichannel-Marketing im Überblick Hier erfährst du, was Omnichannel-Marketing ist und wie man es richtig durchführt. RCS für ansprechendere Texte Setze auf verifiziertes Branding, interaktive Schaltflächen, Karusell-Inhalte und verbessertes Tracking. Lineare Multi-Touch-Attribution So erzielst du eine smarte Attribution, die das tatsächliche Verhalten deiner Käufer*innen widerspiegelt. Customer context Small businesses strive to meet their customers where they are, whether that’s in person, in an email, on social media, or on web chat. When support conversations are centralized in one place like this, yo...

So erzielst du eine smarte Attribution, die das tatsächliche Verhalten deiner K��ufer*innen widerspiegelt. So erzielst du eine smarte Attribution, die das tatsächliche Verhalten deiner Käufer*innen widerspiegelt.