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Intégration native Insider One avec Shopify Markets
2026-03-06 04:03 Diff
https://insiderone.com/fr/integration-native-insider-one-avec-shopify-markets/
Insider One annonce une intégration native avec Shopify Markets

Pourquoi Shopify Markets est important pour les équipes ecommerce internationales

Shopify Markets permet aux marques de gérer plusieurs régions, devises, langues et domaines à partir d’une seule boutique Shopify. Pour les équipes ecommerce internationales, cela simplifie les opérations de vente, mais pour les équipes marketing, cela peut compliquer l’activation et la gestion des données clients, des catalogues de produits, des prix et des stocks dans le cadre des parcours clients et des programmes marketing.
Sans intégration native entre Shopify et votre pile MarTech, les équipes s’appuient souvent sur des flux manuels, des scripts personnalisés ou des configurations fragmentées pour aligner les campagnes sur le contexte commercial approprié. Cela engendre des frais généraux opérationnels et augmente le risque d’afficher des produits, des prix ou des langues incorrects aux clients tout au long du parcours client.
Ce qu’offre l’intégration native entre Insider One et Shopify Markets

Insider One s’intègre désormais de manière native à Shopify Markets. Cela permet aux marques utilisant Shopify Markets de connecter leur configuration multi-marchés directement à Insider One en un seul clic, sans avoir recours à des solutions de contournement personnalisées ou à des configurations manuelles.
Grâce à cette intégration native, les structures de marché définies dans Shopify sont reflétées dans Insider One. Les catalogues de produits, les utilisateurs, les achats, les prix, la disponibilité des stocks et les paramètres régionaux sont alignés au niveau du marché. Les équipes peuvent gérer tous les marchés à partir d’un seul panneau Insider One tout en préservant l’intégrité de chaque expérience locale.
Fonctionnement des données relatives au marché dans Insider One

Catalogue au niveau du marché et structure locale

Lorsque Shopify Markets est connecté, Insider One crée automatiquement des structures de catalogue spécifiques au marché et à la localisation en fonction de la configuration Shopify. Chaque combinaison de marché et de langue est mappée de manière cohérente entre les produits, les utilisateurs et les données d’achat.
Cette structure garantit que les campagnes, les recommandations et les parcours clients font automatiquement référence aux produits, descriptions, devises et disponibilités corrects pour chaque marché.
Précision des prix, des devises et des stocks par marché

Les informations sur les prix et les devises sont synchronisées comme défini dans Shopify Markets. La disponibilité des stocks est mappée par marché et par configuration de traitement des commandes. Cela permet de garantir que les produits ne sont promus que là où ils sont disponibles et au prix correct pour cette région.
Les différences temporaires causées par les mises à jour des taux de change ou les modifications de la vitrine sont résolues grâce à des synchronisations continues, ce qui permet de maintenir l’alignement entre Shopify et Insider One.
Ce que cela apporte aux équipes marketing et CRM

Segmentation personnalisée en fonction du marché

Les équipes peuvent créer des segments à partir d’attributs locaux et commerciaux, tels que les combinaisons de langues et de pays. Cela permet aux campagnes de cibler les clients avec le catalogue et le contexte commercial appropriés, sans duplication des intégrations.
Parcours et recommandations localisés

Les parcours, les recommandations par e-mail et les expériences sur site peuvent être adaptés en fonction du marché. Les clients voient le contenu dans leur langue, leur devise et avec une disponibilité des stocks précise en fonction de leur emplacement.
Ces cas d’utilisation sont rendus possibles par la base de données sous-jacente tenant compte du marché plutôt que par une logique de campagne manuelle.
Avantages opérationnels pour les marques mondiales ecommerce

L’intégration native réduit la complexité de l’intégration et accélère la rentabilisation en remplaçant les flux manuels, les scripts front-end et les solutions de contournement fragiles. Les équipes gèrent tous les marchés à partir d’une seule instance Insider One tout en maintenant une séparation claire entre les régions.
Cette approche favorise l’évolutivité à mesure que les marques se développent sur de nouveaux marchés, sans avoir à retravailler l’intégration de base à chaque fois.
Qui devrait utiliser l’intégration native Insider One x Shopify ?

Cette intégration est conçue pour les marques ecommerce opérant dans plusieurs pays et régions à l’aide de Shopify Markets. Elle est particulièrement pertinente pour les équipes ecommerce, de CRM, de marketing digital et d’engagement client chargées de la localisation, de la personnalisation et des campagnes de cycle de vie auprès d’un public international. Si vous cherchez à vous développer partout et à tout moment, l’utilisation de Shopify et d’Insider One vous aidera à garantir que votre engagement client et votre boutique puissent s’adapter à tous les marchés.
La prise en charge de Shopify Markets est un domaine émergent dans l’écosystème. D’autres plateformes, telles que Klaviyo, ont récemment introduit des fonctionnalités similaires. L’approche d’Insider One se concentre sur une intégration native au niveau du flux de travail qui aligne les structures de marché directement dans l’expérience de la plateforme, réduisant ainsi les frais généraux opérationnels pour les équipes d’entreprise.
Découvrez l’intégration native d’Insider One avec Shopify Markets en action

L’intégration native d’Insider One avec Shopify Markets est disponible pour les clients existants. Une fois connecté, Insider One peut traiter les marchés actifs basés sur la région et synchroniser les données du catalogue, des utilisateurs et des achats selon la configuration de Shopify, accessible depuis un seul panneau, pour une utilisation sur vos différents points de contact clients et l’orchestration du parcours client.
👉 Demandez dès aujourd’hui une démonstration personnalisée d’Insider One pour en savoir plus sur les conditions de configuration et les cas d’utilisation pris en charge, discutez avec votre équipe Insider One ou consultez la documentation du produit. Insider One rassemble en un seul endroit tout ce dont les équipes marketing et d’engagement client ont besoin pour atteindre leur plein potentiel et devenir incontournables.
Commencez à utiliser Insider One et Shopify Markets

Prêt à vous lancer ? Vous trouverez plus d’informations sur l’intégration dans l’Insider One Academy.
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/*! This file is auto-generated */
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<style id='lpb-lottie-player-style-inline-css'>
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/*!***************************************************************************************************************************************************************************************************************************************!*\
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/**
 * The following styles get applied both on the front of your site
 * and in the editor.
 *
 * Replace them with your own styles or remove the file completely.
 */
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote {
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@media only screen and (min-width: 768px) {
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/*# sourceMappingURL=style-index.css.map*/
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<style id='insider-custom-gutenberg-blocks-custom-image-with-caption-block-style-inline-css'>
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/**
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    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
    color: #E92E2F;
}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
    background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
    }
}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
	}
	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
    }
}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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                        <h1 class="post-title">Intégration native Insider One avec Shopify Markets</h1>


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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/fr/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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                                <p>Mise à jour le 4 Fév 2026</p>

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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#pourquoi-shopify-markets-est-important-pour-les-equipes-ecommerce-internationales">Pourquoi Shopify Markets est important pour les équipes ecommerce internationales</a><li class="parent-level-item"><a href="#ce-quoffre-lintegration-native-entre-insider-one-et-shopify-markets">Ce qu'offre l'intégration native entre Insider One et Shopify Markets</a><li class="parent-level-item"><a href="#"></a><li class="parent-level-item"><a href="#fonctionnement-des-donnees-relatives-au-marche-dans-insider-one">Fonctionnement des données relatives au marché dans Insider One</a><ul><li><a href="#catalogue-au-niveau-du-marche-et-structure-locale">Catalogue au niveau du marché et structure locale</a></li><li><a href="#precision-des-prix-des-devises-et-des-stocks-par-marche">Précision des prix, des devises et des stocks par marché</a></li></ul></li><li class="parent-level-item"><a href="#ce-que-cela-apporte-aux-equipes-marketing-et-crm">Ce que cela apporte aux équipes marketing et CRM</a><ul><li><a href="#segmentation-personnalisee-en-fonction-du-marche">Segmentation personnalisée en fonction du marché</a></li><li><a href="#parcours-et-recommandations-localises">Parcours et recommandations localisés</a></li><li><a href="#avantages-operationnels-pour-les-marques-mondiales-ecommerce">Avantages opérationnels pour les marques mondiales ecommerce</a></li></ul></li><li class="parent-level-item"><a href="#qui-devrait-utiliser-lintegration-native-insider-one-x-shopify">Qui devrait utiliser l'intégration native Insider One x Shopify ?</a><li class="parent-level-item"><a href="#comment-insider-one-se-positionne-t-il-dans-lecosysteme-shopify-markets">Comment Insider One se positionne-t-il dans l'écosystème Shopify Markets ?</a><li class="parent-level-item"><a href="#decouvrez-lintegration-native-dinsider-one-avec-shopify-markets-en-action">Découvrez l'intégration native d'Insider One avec Shopify Markets en action</a><li class="parent-level-item"><a href="#commencez-a-utiliser-insider-one-et-shopify-markets">Commencez à utiliser Insider One et Shopify Markets</a></li></ul></div>                            <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><h1 class="wp-block-heading" id="h-insider-one-annonce-une-integration-native-avec-shopify-markets">Insider One annonce une int&eacute;gration native avec Shopify Markets</h1>



<h2 class="wp-block-heading" id="pourquoi-shopify-markets-est-important-pour-les-equipes-ecommerce-internationales">Pourquoi Shopify Markets est important pour les &eacute;quipes ecommerce internationales</h2>



<p><a href="https://www.shopify.com/markets">Shopify Markets</a> permet aux marques de g&eacute;rer plusieurs r&eacute;gions, devises, langues et domaines &agrave; partir d&rsquo;une seule boutique Shopify. Pour les &eacute;quipes ecommerce internationales, cela simplifie les op&eacute;rations de vente, mais pour les &eacute;quipes marketing, cela peut compliquer l&rsquo;activation et la gestion des donn&eacute;es clients, des catalogues de produits, des prix et des stocks dans le cadre des parcours clients et des programmes marketing.</p>



<p>Sans int&eacute;gration native entre Shopify et votre pile MarTech, les &eacute;quipes s&rsquo;appuient souvent sur des flux manuels, des scripts personnalis&eacute;s ou des configurations fragment&eacute;es pour aligner les campagnes sur le contexte commercial appropri&eacute;. Cela engendre des frais g&eacute;n&eacute;raux op&eacute;rationnels et augmente le risque d&rsquo;afficher des produits, des prix ou des langues incorrects aux clients tout au long du parcours client.</p>



<figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1600" height="749" src="https://insiderone.com/assets/media/2026/02/image-21.png" alt="Shopping Markets aide les marques &agrave; cr&eacute;er une boutique qui s'adapte &agrave; tous les march&eacute;s [Source : Shopify]." class="wp-image-583186" srcset="https://insiderone.com/assets/media/2026/02/image-21.png 1600w, https://insiderone.com/assets/media/2026/02/image-21-300x140.png 300w, https://insiderone.com/assets/media/2026/02/image-21-1024x479.png 1024w, https://insiderone.com/assets/media/2026/02/image-21-768x360.png 768w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure>



<p></p>



<h2 class="wp-block-heading" id="ce-quoffre-lintegration-native-entre-insider-one-et-shopify-markets">Ce qu&rsquo;offre l&rsquo;int&eacute;gration native entre Insider One et Shopify Markets</h2>



<p>Insider One s&rsquo;int&egrave;gre d&eacute;sormais de mani&egrave;re native &agrave; Shopify Markets. Cela permet aux marques utilisant Shopify Markets de connecter leur configuration multi-march&eacute;s directement &agrave; Insider One en un seul clic, sans avoir recours &agrave; des solutions de contournement personnalis&eacute;es ou &agrave; des configurations manuelles.</p>



<p>Gr&acirc;ce &agrave; cette int&eacute;gration native, les structures de march&eacute; d&eacute;finies dans Shopify sont refl&eacute;t&eacute;es dans Insider One. Les catalogues de produits, les utilisateurs, les achats, les prix, la disponibilit&eacute; des stocks et les param&egrave;tres r&eacute;gionaux sont align&eacute;s au niveau du march&eacute;. Les &eacute;quipes peuvent g&eacute;rer tous les march&eacute;s &agrave; partir d&rsquo;un seul panneau Insider One tout en pr&eacute;servant l&rsquo;int&eacute;grit&eacute; de chaque exp&eacute;rience locale.</p>



<figure class="wp-block-image size-full"><img decoding="async" width="1600" height="1006" src="https://insiderone.com/assets/media/2026/02/image-22.png" alt="Configuration de l'int&eacute;gration Insider One Shopify montrant la connexion native &agrave; Shopify Markets." class="wp-image-583187" srcset="https://insiderone.com/assets/media/2026/02/image-22.png 1600w, https://insiderone.com/assets/media/2026/02/image-22-300x189.png 300w, https://insiderone.com/assets/media/2026/02/image-22-1024x644.png 1024w, https://insiderone.com/assets/media/2026/02/image-22-768x483.png 768w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure>



<h2 class="wp-block-heading" id=""></h2>



<figure class="wp-block-image size-full"><img decoding="async" width="1600" height="928" src="https://insiderone.com/assets/media/2026/02/image-25.png" alt="" class="wp-image-583224" srcset="https://insiderone.com/assets/media/2026/02/image-25.png 1600w, https://insiderone.com/assets/media/2026/02/image-25-300x174.png 300w, https://insiderone.com/assets/media/2026/02/image-25-1024x594.png 1024w, https://insiderone.com/assets/media/2026/02/image-25-768x445.png 768w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure>



<h2 class="wp-block-heading" id="fonctionnement-des-donnees-relatives-au-marche-dans-insider-one">Fonctionnement des donn&eacute;es relatives au march&eacute; dans Insider One</h2>



<h3 class="wp-block-heading" id="catalogue-au-niveau-du-marche-et-structure-locale">Catalogue au niveau du march&eacute; et structure locale</h3>



<p>Lorsque Shopify Markets est connect&eacute;, Insider One cr&eacute;e automatiquement des structures de catalogue sp&eacute;cifiques au march&eacute; et &agrave; la localisation en fonction de la configuration Shopify. Chaque combinaison de march&eacute; et de langue est mapp&eacute;e de mani&egrave;re coh&eacute;rente entre les produits, les utilisateurs et les donn&eacute;es d&rsquo;achat.</p>



<p>Cette structure garantit que les campagnes, les recommandations et les parcours clients font automatiquement r&eacute;f&eacute;rence aux produits, descriptions, devises et disponibilit&eacute;s corrects pour chaque march&eacute;.</p>



<h3 class="wp-block-heading" id="precision-des-prix-des-devises-et-des-stocks-par-marche">Pr&eacute;cision des prix, des devises et des stocks par march&eacute;</h3>



<p>Les informations sur les prix et les devises sont synchronis&eacute;es comme d&eacute;fini dans Shopify Markets. La disponibilit&eacute; des stocks est mapp&eacute;e par march&eacute; et par configuration de traitement des commandes. Cela permet de garantir que les produits ne sont promus que l&agrave; o&ugrave; ils sont disponibles et au prix correct pour cette r&eacute;gion.</p>



<p>Les diff&eacute;rences temporaires caus&eacute;es par les mises &agrave; jour des taux de change ou les modifications de la vitrine sont r&eacute;solues gr&acirc;ce &agrave; des synchronisations continues, ce qui permet de maintenir l&rsquo;alignement entre Shopify et Insider One.</p>



<p></p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1240" height="1021" src="https://insiderone.com/assets/media/2026/02/image-24.png" alt="Les catalogues de produits Insider One sont automatiquement filtr&eacute;s en fonction du march&eacute; local et de la devise, directement &agrave; partir de Shopify Markets [Source : Shopify]" class="wp-image-583203" srcset="https://insiderone.com/assets/media/2026/02/image-24.png 1240w, https://insiderone.com/assets/media/2026/02/image-24-300x247.png 300w, https://insiderone.com/assets/media/2026/02/image-24-1024x843.png 1024w, https://insiderone.com/assets/media/2026/02/image-24-768x632.png 768w" sizes="(max-width: 1240px) 100vw, 1240px" /></figure>



<h2 class="wp-block-heading" id="ce-que-cela-apporte-aux-equipes-marketing-et-crm">Ce que cela apporte aux &eacute;quipes marketing et CRM</h2>



<h3 class="wp-block-heading" id="segmentation-personnalisee-en-fonction-du-marche">Segmentation personnalis&eacute;e en fonction du march&eacute;</h3>



<p>Les &eacute;quipes peuvent cr&eacute;er des segments &agrave; partir d&rsquo;attributs locaux et commerciaux, tels que les combinaisons de langues et de pays. Cela permet aux campagnes de cibler les clients avec le catalogue et le contexte commercial appropri&eacute;s, sans duplication des int&eacute;grations.</p>



<h3 class="wp-block-heading" id="parcours-et-recommandations-localises">Parcours et recommandations localis&eacute;s</h3>



<p>Les parcours, les recommandations par e-mail et les exp&eacute;riences sur site peuvent &ecirc;tre adapt&eacute;s en fonction du march&eacute;. Les clients voient le contenu dans leur langue, leur devise et avec une disponibilit&eacute; des stocks pr&eacute;cise en fonction de leur emplacement.</p>



<p>Ces cas d&rsquo;utilisation sont rendus possibles par la base de donn&eacute;es sous-jacente tenant compte du march&eacute; plut&ocirc;t que par une logique de campagne manuelle.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1600" height="1134" src="https://insiderone.com/assets/media/2026/02/image-23.png" alt="Insider One Journey Builder configur&eacute; pour la localisation et les recommandations sp&eacute;cifiques au march&eacute;." class="wp-image-583188" srcset="https://insiderone.com/assets/media/2026/02/image-23.png 1600w, https://insiderone.com/assets/media/2026/02/image-23-300x213.png 300w, https://insiderone.com/assets/media/2026/02/image-23-1024x726.png 1024w, https://insiderone.com/assets/media/2026/02/image-23-768x544.png 768w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure>



<p></p>



<h3 class="wp-block-heading" id="avantages-operationnels-pour-les-marques-mondiales-ecommerce">Avantages op&eacute;rationnels pour les marques mondiales ecommerce</h3>



<p>L&rsquo;int&eacute;gration native r&eacute;duit la complexit&eacute; de l&rsquo;int&eacute;gration et acc&eacute;l&egrave;re la rentabilisation en rempla&ccedil;ant les flux manuels, les scripts front-end et les solutions de contournement fragiles. Les &eacute;quipes g&egrave;rent tous les march&eacute;s &agrave; partir d&rsquo;une seule instance Insider One tout en maintenant une s&eacute;paration claire entre les r&eacute;gions.</p>



<p>Cette approche favorise l&rsquo;&eacute;volutivit&eacute; &agrave; mesure que les marques se d&eacute;veloppent sur de nouveaux march&eacute;s, sans avoir &agrave; retravailler l&rsquo;int&eacute;gration de base &agrave; chaque fois.</p>



<h2 class="wp-block-heading" id="qui-devrait-utiliser-lintegration-native-insider-one-x-shopify">Qui devrait utiliser l&rsquo;int&eacute;gration native Insider One x Shopify ?</h2>



<p>Cette int&eacute;gration est con&ccedil;ue pour les marques ecommerce op&eacute;rant dans plusieurs pays et r&eacute;gions &agrave; l&rsquo;aide de Shopify Markets. Elle est particuli&egrave;rement pertinente pour les &eacute;quipes ecommerce, de CRM, de marketing digital et d&rsquo;engagement client charg&eacute;es de la localisation, de la personnalisation et des campagnes de cycle de vie aupr&egrave;s d&rsquo;un public international. Si vous cherchez &agrave; vous d&eacute;velopper partout et &agrave; tout moment, l&rsquo;utilisation de Shopify et d&rsquo;Insider One vous aidera &agrave; garantir que votre engagement client et votre boutique puissent s&rsquo;adapter &agrave; tous les march&eacute;s.</p>



<h2 class="wp-block-heading" id="comment-insider-one-se-positionne-t-il-dans-lecosysteme-shopify-markets">Comment Insider One se positionne-t-il dans l&rsquo;&eacute;cosyst&egrave;me Shopify Markets ?</h2>



<p>La prise en charge de Shopify Markets est un domaine &eacute;mergent dans l&rsquo;&eacute;cosyst&egrave;me. D&rsquo;autres plateformes, telles que Klaviyo, ont r&eacute;cemment introduit des fonctionnalit&eacute;s similaires. L&rsquo;approche d&rsquo;Insider One se concentre sur une int&eacute;gration native au niveau du flux de travail qui aligne les structures de march&eacute; directement dans l&rsquo;exp&eacute;rience de la plateforme, r&eacute;duisant ainsi les frais g&eacute;n&eacute;raux op&eacute;rationnels pour les &eacute;quipes d&rsquo;entreprise.</p>



<h2 class="wp-block-heading" id="decouvrez-lintegration-native-dinsider-one-avec-shopify-markets-en-action">D&eacute;couvrez l&rsquo;int&eacute;gration native d&rsquo;Insider One avec Shopify Markets en action</h2>



<p>L&rsquo;int&eacute;gration native d&rsquo;Insider One avec Shopify Markets est disponible pour les clients existants. Une fois connect&eacute;, Insider One peut traiter les march&eacute;s actifs bas&eacute;s sur la r&eacute;gion et synchroniser les donn&eacute;es du catalogue, des utilisateurs et des achats selon la configuration de Shopify, accessible depuis un seul panneau, pour une utilisation sur vos diff&eacute;rents points de contact clients et l&rsquo;orchestration du parcours client.</p>



<p>&#128073; <a href="https://insiderone.com/fr/request-a-demo/">Demandez d&egrave;s aujourd&rsquo;hui une d&eacute;monstration personnalis&eacute;e d&rsquo;Insider One</a> pour en savoir plus sur les conditions de configuration et les cas d&rsquo;utilisation pris en charge, discutez avec votre &eacute;quipe Insider One ou consultez la documentation du produit. Insider One rassemble en un seul endroit tout ce dont les &eacute;quipes marketing et d&rsquo;engagement client ont besoin pour atteindre leur plein potentiel et devenir incontournables.</p>



<h2 class="wp-block-heading" id="commencez-a-utiliser-insider-one-et-shopify-markets">Commencez &agrave; utiliser Insider One et Shopify Markets</h2>



<p>Pr&ecirc;t &agrave; vous lancer ? Vous trouverez plus d&rsquo;informations sur l&rsquo;int&eacute;gration dans l&rsquo;<a href="https://academy.insiderone.com/docs/shopify-markets-support-in-insider-one">Insider One Academy</a>.</p>
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                                                    <p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One&#039;s brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let&#039;s just say that he shouldn&#039;t give up the day job just yet.</p>
                        
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