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Original 2026-01-01

Modified 2026-03-06

1 <h2>Connect the “data dots” to connect with your customers</h2>

2 <p>While a Customer Data Platform (CDP) makes it easy to collect millions of customer data points online and offline, marketers often struggle to figure out how to activate this data and drive better ROI. To enrich their tech stack and target customers with more precision, marketers are turning to actionable CDPs.</p>

3 <h5>Trusted by 1,200+ brands worldwide</h5>

4 <h3>Get more value from your customer data</h3>

5 <p>Insider connects data from different channels and sources, builds a complete view of every customer, predicts future behavior and intent with AI, and allows you to deliver individualized experiences - all on a single platform with the fastest time to value.Learn why thousands of marketers choose Insider to activate their customer data and orchestrate cross-channel experiences that win.</p>

6 <h5>Effortlessly connect your customer data in one place</h5>

7 <h2>Our SDKs, REST APIs, webhooks, and pre-built integrations help you easily connect and exchange customer data with our platform</h2>

8 <h3>Insider named as the Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment</h3>

9 <h3>Insider named as the Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment</h3>

10 <p>Insider trumps 10+ global vendors to receive the maximum rating, 5.0/5.0, for multiple CDP criteria including the ability to seamlessly stitch zero, first, second & third-party customer data into unified customer profiles, AI-led predictive analytics and optimization, journey orchestration, consent management, time-to-value (TTV), and more.</p>

11 <h5>Understand every unique customer</h5>

12 <h2>Break down data silos, build unified profiles, and improve decision-making</h2>

13 <p>You can’t deliver the best customer experience with fragmented data scattered across your tech stack. Connect customer data from your website, app, email, CRM, POS, contact center, and other sources to build a 360-view of every single customer. You can then effortlessly deliver individualized cross-channel experiences your customers will love. The result? Customer loyalty and better ROI.</p>

14 <h5>Understand every unique customer</h5>

15 <h2>Break down data silos, build unified profiles, and improve decision-making</h2>

16 <h5>Put your customer data into motion with an actionable CDP</h5>

17 <h2>Activate your customer data on our extensive set of digital channels</h2>

18 <h5>Personalize experiences to stop the revenue leak</h5>

19 <h2>Turn your customer data into beautifully designed, cross-channel customer journeys</h2>

20 <p>Every customer is more than just data points. Design and launch more human and one-to-one customer journeys across channels. Our intuitive platform makes it easy to craft complex journeys based on 30+ triggers, real-time behavior, and AI-led predictions Gamified templates and our click-and-drop editor makes it easy to customize and deploy impactful campaigns in minutes. All primed to increase engagement, conversion, and retention.</p>

21 <h5>Personalize experiences to stop the revenue leak</h5>

22 <h2>Turn your customer data into beautifully designed, cross-channel customer journeys</h2>

23 <h5>Count on AI to do the heavy-lifting</h5>

24 <h2>Orchestrate and optimize journeys with industry-leading, AI-led capabilities</h2>

25 <p>Get even more out of every campaign and journey with machine learning algorithms that power advanced features like send time optimization and next best channel to optimize send times, channels, devices, journey paths, recommendations, and offers. Insider’s actionable CDP also offers AI-led auto-winner testing and multi-armed bandits to help you go above and beyond regular A/B/n testing.</p>

26 <h5>Interactive tool</h5>

27 <h2>How does an actionable CDP work?</h2>

28 <p>Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.</p>

29 <h3>Resources to fuel your growth with an actionable CDP</h3>

30 <h2>What could you do with Insider?</h2>

31 <h2>One platform for individualized, cross-channel customer experiences</h2>

32 <p>Insider connects data across channels, predicts future behavior with AI,</p>

33 <p>and individualizes experiences from a single platform with the fastest time to value.</p>