How a global luxury fashion retailer boosted its SMS subscriber base and achieved a 25% increase in opt-in rates using Insider One’s Gamified SMS Opt-in Templates Success Story - Insider
2026-03-06 02:24 Diff

Gathering opt-ins from scratch and building a successful SMS strategy

This global leader understood the importance of having a messaging-first approach to customer engagement. However, they were worried about tackling subscriber growth from scratch. They’d experimented with bulk SMS messaging before but had previously lost more subscribers than they’d gained— engagement and return on investment were major concerns.

Knowing the impact that a good SMS strategy could have on their business, they wanted to explore ways of growing their SMS subscriber base, maintaining a positive in-flow of opt-ins, minimizing opt-outs, and maximizing channel penetration by creating highly engaging and relevant SMS campaigns.

It was also crucial for the brand to get SMS up and running quickly to beat the competition and lead the market in time for their busiest seasons.