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1 <h2>Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines for the third year running with the highest scores for all three personalization use cases</h2>

2 <p>Insider achieved the highest scores in all three personalization use cases -<strong>Marketing (3.99/5.0)</strong>,<strong>Digital Commerce (4.11/5.0)</strong>and<strong>Services and Support (3.94/5.0)</strong>, in the 2023 Gartner Critical Capabilities for Personalization Engines Report.</p>

3 <p>Here’s why we believe Insider is the #1 choice for marketers across the globe:</p>

4 <ul><li><p>Advanced patent-pending Generative AI capabilities in segment discovery, journey creation, and copy creation, to make marketing teams more productive and efficient.</p>

5 </li>

6 <li><p>Industry-leading capabilities to power a new era in personalization, including interactive AMP in email, and two-way unstructured conversations in channels like WhatsApp and SMS.</p>

7 </li>

8 <li><p>AI-powered product discovery to help customers find what they’re looking for, in the shortest time, including affinity recommendations, NLP-driven search, and story-style experiences.</p>

9 </li>

10 </ul><h2>Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines for the third year running with the highest scores for all three personalization use cases</h2>

11 <p>Insider achieved the highest scores in all three personalization use cases -<strong>Marketing (3.99/5.0)</strong>,<strong>Digital Commerce (4.11/5.0)</strong>and<strong>Services and Support (3.94/5.0)</strong>, in the 2023 Gartner Critical Capabilities for Personalization Engines Report.</p>

12 <p>Here’s why we believe Insider is the #1 choice for marketers across the globe:</p>

13 <ul><li><p>Advanced patent-pending Generative AI capabilities in segment discovery, journey creation, and copy creation, to make marketing teams more productive and efficient.</p>

14 </li>

15 <li><p>Industry-leading capabilities to power a new era in personalization, including interactive AMP in email, and two-way unstructured conversations in channels like WhatsApp and SMS.</p>

16 </li>

17 <li><p>AI-powered product discovery to help customers find what they’re looking for, in the shortest time, including affinity recommendations, NLP-driven search, and story-style experiences.</p>

18 </li>

19 </ul><h2>See how Insider received the highest scores in all three personalization engine use cases</h2>

20 <p>Insider received the highest scores in all three personalization use cases -<strong>Marketing (3.99/5.0)</strong>,<strong>Digital Commerce (4.11/5.0)</strong>and<strong>Services and Support (3.94/5.0)</strong>.</p>

21 <p>Architect enabled us to target the right set of customers with the right message, on the right channel, at the right time. In just a few weeks of implementation, we noticed that our open rates increased by 9%.</p>

22 <h6>Marketing Manager</h6>

23 <p>Retail Brand</p>

24 <p>By leveraging Insider’s smart recommender tool, we were able to provide our users with a more personalized and relevant search experience, we saw 29% uplift in conversion rates.</p>

25 <h6>eCommerce Manager</h6>

26 <p>Retail brand</p>

27 <p>In just six months we now conduct 80% of our customer service correspondence via WhatsApp. This 1:1 channel allows us to build a close consultative relationship with our customers.</p>

28 <h6>Senior CRM Manager</h6>

29 <p>Retail Brand</p>

30 <h2>Deliver immersive, interactive customer experiences across any channel</h2>

31 <p>With Insider, you can create experiences as unique as each customer and engage in<strong>next-generation</strong>,<strong>two-way conversational marketing</strong>. Discover why Insider was recognized as a Leader for the third year running in 2023 Gartner Magic Quadrant™ for Personalization Engines Report.</p>

32 <h3>Empowering customers to browse and buy with two-way conversational messaging on WhatsApp</h3>

33 <p>Insider’s WhatsApp Commerce lets customers browse and buy as effortlessly as they message their friends and family. Marketers can deliver web-style<b>end-to-end buying experiences</b>while leveraging the power of<b>two-way conversational messaging</b>.</p>

34 <p><a>Learn more</a></p>

35 <h3>Bringing web-style experiences toemail with AMP</h3>

36 <p>Turn emails into conversion magnets by unfolding guided experiences for bundled selling. Use our no-code AMP blocks and pre-built templates to showcase new arrivals, allowing users to style their look within the email itself-no redirects.</p>

37 <p><a>Learn more</a></p>

38 <h3>Maintaining relevant, perfectly-timed engagements in a cookie-free world</h3>

39 <p>Break free from a cookie-cutter approach to personalization and build independent web experiences tailored to each customer. Engage your audience with relevant, timely, and contextual messages-all while keeping their privacy intact.</p>

40 <p><a>Learn more</a></p>

41 <p>Previous slide</p>

42 <p>Next slide</p>

43 <h3>Empowering customers to browse and buy with two-way conversational messaging on WhatsApp</h3>

44 <p>Insider’s WhatsApp Commerce lets customers browse and buy as effortlessly as they message their friends and family. Marketers can deliver web-style end-to-end buying experiences while leveraging the power of two-way conversational messaging.</p>

45 <p><a>Learn more</a></p>

46 <h3>Bringing web-style experiences toemail with AMP</h3>

47 <p>Turn emails into conversion magnets by unfolding guided experiences for bundled selling. Use our no-code AMP blocks and pre-built templates to showcase new arrivals, allowing users to style their look within the email itself-no redirects.</p>

48 <p><a>Learn more</a></p>

49 <h3>Maintaining relevant, perfectly-timed engagements in a cookie-free world</h3>

50 <p>Break free from a cookie-cutter approach to personalization and build independent web experiences tailored to each customer. Engage your audience with relevant, timely, and contextual messages-all while keeping their privacy intact.</p>

51 <p><a>Learn more</a></p>

52 <h2>Redefining product discovery with AI-led experiences that</h2>

53 <p>captivate engage delight attract captivate</p>

54 <p>Insider’s AI-powered Smart Recommendation engine ensures every browsing experience is a seamless user journey. Drive engagement like never before with<strong>20+ recommendation strategies</strong>, immersive story-based experiences, smart site search, and configurable recommendations.</p>

55 <p><strong>See how Insider received the highest scores in all three personalization engine use cases</strong></p>

56 <h2>InStory</h2>

57 <p>Stop the scroll-by and drive engagement like never before with social-media-like, full screen, and immersive story-based experiences for your website.</p>

58 <p><a>See how</a></p>

59 <h2>Eureka</h2>

60 <p>Personalize search results for online shoppers with AI-led recommendations.</p>

61 <p><a>Read more</a></p>

62 <h2>Smart Design Engine</h2>

63 <p>Say hello to a no code, no hassle, highly flexible, widget-based recommendations design.</p>

64 <p><a>Watch a video</a></p>

65 <h2>20+ algorithms</h2>

66 <p>Recommend what users love by leveraging the latest AI-powered strategies to deliver deep, auto-optimized recommendations.</p>

67 <p><a>Read more</a></p>

68 <p>Previous slide</p>

69 <p>Next slide</p>

70 <h2>InStory</h2>

71 <p>Stop the scroll-by and drive engagement like never before with social-media-like, full screen, and immersive story-based experiences for your website.</p>

72 <p><a>See how</a></p>

73 <h2>Eureka</h2>

74 <p>Personalize search results for online shoppers with AI-led recommendations.</p>

75 <p><a>Read more</a></p>

76 <h2>Smart Design Engine</h2>

77 <p>Say hello to a no code, no hassle, highly flexible, widget-based recommendations design.</p>

78 <p><a>Watch a video</a></p>

79 <h2>20+ algorithms</h2>

80 <p>Recommend what users love by leveraging the latest AI-powered strategies to deliver deep, auto-optimized recommendations.</p>

81 <p><a>Read more</a></p>

82 <p>Previous slide</p>

83 <p>Next slide</p>

84 <h2>Achieve higher productivity and efficiency with Generative AI</h2>

85 <p>Insider’s Open AI-powered innovations help brands build customer experiences that resonate. The result? Increased conversions, more revenue, and increased customer lifetime value. Generative CX empowers marketers to be more productive and efficient, and make marketing manageable.</p>

86 <ul><li><h5>Craft messages that resonate</h5>

87 <p>Bake in prompts to generate the most efficient and creative headlines and content, based on your campaign goals and preferred outcomes.</p>

88 </li>

89 <li><h5>Drive conversions with smart automation</h5>

90 <p>Build automated segments and customized journeys that are optimized for AOV uplift, revenue growth, or conversions.</p>

91 </li>

92 <li><h5>Put personalization on autopilot</h5>

93 <p>AI-powered A/B testing, Autowinner selection, and send time optimization allows marketers to continuously optimize journeys and drive better results.</p>

94 </li>

95 </ul><p>Bake in prompts to generate the most efficient and creative headlines and content, based on your campaign goals and preferred outcomes.</p>

96 <p>Build automated segments and customized journeys that are optimized for AOV uplift, revenue growth, or conversions</p>

97 <p>AI-powered A/B testing, Autowinner selection, and send time optimization allows marketers to continuously optimize journeys and drive better results.</p>

98 <p>Ease of use</p>

99 <p>“The technology is also<b>super easy to use and very flexible,</b>enabling us to make the most of it”</p>

100 <p>Digital Marketing Manager</p>

101 <p>Leading Automotive Brand</p>

102 <p><a>Read full Gartner review</a></p>

103 <p>Fastest Integration</p>

104 <p>“We were able to<b>get started quickly</b>with their in-built templates and customize the campaigns according our requirement.”</p>

105 <p>Digital Marketing Lead</p>

106 <p>Global Banking Brand</p>

107 <p><a>Read full Gartner review</a></p>

108 <p>Fastest Time to Value</p>

109 <p>“Thanks to Insider suite of tools we were able to achieve a<b>remarkable ROI uplift of 9.26X</b>within a year.”</p>

110 <p>Ecommerce Manager</p>

111 <p>Leading Retail Brand</p>

112 <p><a>Read full Gartner review</a></p>

113 <p>Localized Customer Support</p>

114 <p>“Insider's account management team is great, having both<b>global and local experience to draw</b>from when it comes to making use of the products to their full potential.”</p>

115 <p>Ecommerce Manager</p>

116 <p>Leading Retail Brand</p>

117 <p><a>Read full Gartner review</a></p>

118 <h2>Built for scale. Loved by 1,200+ global brands.</h2>

119 <h2>11 billion+</h2>

120 <p>personalized websiteexperiences served every month</p>

121 <h2>12 billion+</h2>

122 <p>consumers profiled by unifying data from multiple sources and channels</p>

123 <h2>1.1 billion+</h2>

124 <p>personalized messagesdelivered every month</p>

125 <h2>Get your copy of the report</h2>

126 <h2>About Gartner Research</h2>

127 <p>Gartner, Magic Quadrant for Personalization Engines, Published 6 September, Jason McNellis, Joseph Enever, Ant Duffin, Alex de Fursac Gash. Critical Capabilities for Personalization Engines, Published 6 September 2023, Jason McNellis, Joseph Enever, Ant Duffin, Alex de Fursac Gash. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.  Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Insider. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of facts, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content not makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of mechantability or fitness for a particular purpose.</p>

129 <h2>One platform for individualized, cross-channel customer experiences</h2>

130 <p>Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.</p>

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