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Original
2026-01-01
Modified
2026-03-06
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<h2>Why do brands need Push Amplification?</h2>
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<h2>Why do brands need Push Amplification?</h2>
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<p>While timing and content play a major role in how push notifications are perceived (either as relevant or intrusive) by users, there are certain OS/Device level restrictions that prevent push notifications from reaching a user’s notification tray. </p>
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<p>While timing and content play a major role in how push notifications are perceived (either as relevant or intrusive) by users, there are certain OS/Device level restrictions that prevent push notifications from reaching a user’s notification tray. </p>
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<p>The OS on most Chinese OEMs are tuned to kill background processes that cut off the device from the push gateways such as GCM/FCM and APNs - this is usually done in an effort to reduce battery consumption. </p>
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<p>The OS on most Chinese OEMs are tuned to kill background processes that cut off the device from the push gateways such as GCM/FCM and APNs - this is usually done in an effort to reduce battery consumption. </p>
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<p>What this means is that you may never see a push notification delivery rate above 90%. Most benchmarks put the average delivery rate for push notifications at around 65%. With these Chinese devices accounting for 33% of the global smartphones, marketers lose a chunk of their push notifications as they remain undelivered. </p>
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<p>What this means is that you may never see a push notification delivery rate above 90%. Most benchmarks put the average delivery rate for push notifications at around 65%. With these Chinese devices accounting for 33% of the global smartphones, marketers lose a chunk of their push notifications as they remain undelivered. </p>
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<h2>How does Insider One’s Push Amplification boost push deliverability?</h2>
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<h2>How does Insider One’s Push Amplification boost push deliverability?</h2>
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<p>Insider One devised a novel way to help overcome this challenge that acts as a fallback to standard notification gateways and delivers the notification directly to a user’s phone when standard delivery fails.</p>
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<p>Insider One devised a novel way to help overcome this challenge that acts as a fallback to standard notification gateways and delivers the notification directly to a user’s phone when standard delivery fails.</p>
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<p>Insider One’s Push Amplification assigns a unique ID for each device which is used as an alternate delivery gateway.</p>
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<p>Insider One’s Push Amplification assigns a unique ID for each device which is used as an alternate delivery gateway.</p>
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<p>This works with a pull-back mechanism that is based on Insider One’s servers that tracks undelivered notifications and triggers them back directly to a user’s smartphone. </p>
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<p>This works with a pull-back mechanism that is based on Insider One’s servers that tracks undelivered notifications and triggers them back directly to a user’s smartphone. </p>
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<p>Check out our recent guide on<a>push notification software</a>for 2025!</p>
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<p>Check out our recent guide on<a>push notification software</a>for 2025!</p>
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<h2>Benefits of Push Amplification</h2>
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<h2>Benefits of Push Amplification</h2>
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<p>Push Amplification has been proven to improve delivery rates by as much as 25% to 30% across most Chinese OEMs. This further translates into improvements in other metrics for marketers such as retention, improved CTRs and better conversion rates. </p>
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<p>Push Amplification has been proven to improve delivery rates by as much as 25% to 30% across most Chinese OEMs. This further translates into improvements in other metrics for marketers such as retention, improved CTRs and better conversion rates. </p>
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<p>After getting all the hard work done to deploy your app push notification campaigns don’t let important messages hit the graveyard. </p>
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<p>After getting all the hard work done to deploy your app push notification campaigns don’t let important messages hit the graveyard. </p>
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<p>Don’t stay behind in adopting the latest technologies and drive your digital growth. Talk to us. </p>
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<p>Don’t stay behind in adopting the latest technologies and drive your digital growth. Talk to us. </p>
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