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Original
2026-01-01
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2026-03-06
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<h4>Ads</h4>
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<p>Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.</p>
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<h2>AI for advertising</h2>
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<p>Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under<a>cookie settings</a>and in our<a>privacy policy.</a><a>Legal information.</a></p>
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<p>Not meeting your growth goals with ads? You’re probably focusing on the wrong people. Insider’s breakthrough AI analyzes real-time actions and past behaviors to spot and target segments with the highest likelihood of converting.</p>
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<h2>Reduce your ad spend with smart targeting</h2>
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<p>Who is primed to buy right now, most likely to churn, or needs a little incentive?Insider’s data-backed predictive segments take the guesswork out of ad targeting. Machine learning algorithms are always on, analyzing users and reshaping segments based on real-time user data becoming more precise with every interaction.</p>
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<ul><li>Likelihood to Purchase</li>
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</ul><ul><li>Likelihood to Churn</li>
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</ul><ul><li>Customer Lifetime Value</li>
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</ul><ul><li>Discount Affinity</li>
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</ul><h3>Ads with higher cross-channel impact</h3>
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<p>Convert your campaign ideas into winning cross-channel ads with Insider. One ad type or many, you’re in control - Google, Facebook, email, search, display, remarketing - get more eyeballs on your content without spending more.</p>
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<ul><li>Google Adwords</li>
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<li>Facebook Ads</li>
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<li>Google Shopping</li>
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<li>Remarketing</li>
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<li>Custom Channels</li>
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</ul><h4>How Watsons improved ROAS by 50% on Facebook on Singles Day with Predictive Audiences</h4>
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<h3>Extended Features</h3>
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<ul><li><p><strong>Deep segmentation</strong></p>
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<p>Choose from a wide range of segmentations, including Traits, Behavior, Events, Visits, Offline, and predictive segments to focus your budget on the people most likely to convert.</p>
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</li>
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<li><p><strong>Custom channels</strong></p>
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<p>The intelligent predictive segments you build with Insider can be used in any and on every channel to maximize the results of your multichannel marketing efforts.</p>
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</li>
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<li><p><strong>Extended communication channels</strong></p>
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<p>Do they prefer email? SMS? WhatsApp? Or Facebook Messenger? Insider lets you send messages to predictive audiences online, offsite, and in emerging marketing channels.</p>
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</li>
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<li><p><strong>Higher ROAS</strong></p>
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<p>Use targeted predictive segmentation to define your ad segments and continuously improve your ROAS.</p>
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</li>
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<li><p><strong>Interest clusters</strong></p>
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<p>Make use of distinct interest clusters like tech lovers, gamers, home appliance shoppers, and any niche you can imagine to run hyper-relevant ads across channels.</p>
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</li>
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<li><p><strong>Automated ad campaigns</strong></p>
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<p>Our powerful journey orchestration tool, Architect, lets you automate ad campaigns and tie them into each user’s journey without friction.</p>
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</li>
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</ul><h2>Resources that will fuel your drive for growth</h2>
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<h4>Insider powers 800+ top brands driving growth across the funnel.</h4>
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<h2>Schedule your personalized demo.</h2>
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