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column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
justify-content:center;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
display: flex;
align-items: center;
}
li.hs-form-checkbox span {
margin-left: 10px !important;
}
/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
display: flex !important;
align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
margin-left: 10px;
}
.insiderone-ghs-hero-banner-content img[src=''] {
display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}
.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
justify-content: center !important;
}
.speaker-featured-image-container img {
height: 100% !important;
width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
align-items: initial !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
justify-content: space-between;
}
.insiderone-gmc-speaker-list-item-img {
aspect-ratio: 304 / 344;
position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
position: absolute;
bottom: 0;
}
/* Need this fixes to add the widget files */
.single-news-latest-posts .post .post-title h5{
height: 90px!important;
}
.migration-lab-reviews{
background-repeat: no-repeat;
background-size: cover;
}
/* EVENT QUICKFIXES */
.insiderone-ghs-speaker-list-item-img img{
width: 100%;
}
@media only screen and (max-width:767px){
.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
width: 50%;
}
}
/* EVENT QUICKFIXES */
.homepage-logo-reel-row, .homepage-hero-logo-reel{
height: 35px;
}
.homepage-core-differentiators-body-item-media img{
pointer-events:none;
}
@media only screen and (max-width:767px){
.wt-cli-cookie-bar-container{
position: absolute;
z-index: 999999999999;
}
.wt-cli-cookie-bar-container h5{
margin-top: 2vw!important;
}
}
.cli-bar-message a{
color:#50E9C3;
}
main.flexible-layout{
overflow-x:hidden;
}
a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
display: flex;
justify-content: center;
align-items: center;
}
.cli-bar-btn_container{
margin-top: 10px;
}
#wt-cli-accept-all-btn{
font-weight: 800!important;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn{
font-weight: 400!important;
}
.headbackground .post-head-container .post-info-container h2{
color: #F8F8F8
}
body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
color: #261a28 !important;
}
@media only screen and (min-width: 1201px) and (max-width: 1439px) {
.homepage-hero-content h1 {
font-size: 30px;
}
}
.footer-badges .badge{
width: 64px;
height: 64px;
}
.footer-badges .badge img{
width: 100%;
}
@media screen and (min-width:1024px){
.header-menu-list{
overflow-x:hidden;
}
}
@media only screen and (min-width: 320px) and (max-width: 767px) {
.header.header-insiderone .header-banner a {
font-size: 3vw;
}
}
@media only screen and (max-width:768px){
.header-menu-item-lang.show svg {
transform: rotate(180deg);
transition: all 0.3s
ease-in;
}
.header-menu-item-lang.show{
transition: all 0.3s
ease-in;
}
.header-menu-item-lang-list {
position: relative;
}
@media screen and (min-width:768px){
.cli-bar-container.cli-style-v2 .cli-bar-message{
font-size:10px!important;
}
}
.cli-bar-btn_container{
display: flex!important;
}
.cli-bar-btn_container a{
font-size:3vw!important;
width:30%!important;
padding:2vw!important;
display:flex!important;
justify-content:center!important;
align-items:center!important;
}
#wt-cli-cookie-banner .cli-bar-container .cli-bar-message{
font-size:2.5vw!important;
height: 30vw;
overflow-y: scroll;
-ms-overflow-style: none;
scrollbar-width: none;
}
#wt-cli-cookie-banner .cli-bar-container .cli-bar-message::::-webkit-scrollbar {
display: none;
}
}
#resources-post-slider{
display:none;
}
.cli-bar-message {
width:100%;
}
.cli-tab-section {
padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
background-color: #50E9C3;
color: #261A28;
font-weight: 500;
font-size: 16px;
}
.cli-tab-header {
border-radius: 10px;
background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));
/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
border-radius: var(--Radius-Curve, 3600px);
background: var(--Surface-Dark, #FAFAFA);
box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
max-width: 920px;
left: 50%;
transform: translateX(-50%);
}
.cli-bar-btn_container {
display: flex;
gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
margin-left: 0 !important;
margin-right: 0 !important;
}
a#wt-cli-settings-btn {
border: none !important;
padding: 0;
}
@media screen and (max-width:768px) {
a#wt-cli-accept-all-btn {
width: 100%;
}
.cli-bar-btn_container {
display: flex;
flex-wrap: wrap;
text-align: center;
justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
width: 48%;
}
}
a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
filter: brightness(0.9);
}
.homepage-case-study-body-item-content-start .number {
text-transform: uppercase;
}
.insiderone-text-with-image-details a:hover svg path {
stroke: #E92E2F;
transition: none;
}
.insiderone-text-with-image-details a:hover {
color: #E92E2F;
transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
width: 16px;
}
.insiderone-icon-cards-grid-item-title h3 {
font-family: 'Figtree' !important;
line-height: 40px !important;
}
a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
stroke: #E92E2F;
}
a.insiderone-text-with-image-rows-item-cta-link:hover span {
color: #E92E2F;
}
.insiderone-faq-container .insiderone-faq-title {
opacity:1;
}
.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}
@media screen and (min-width: 1440px) {
.insiderone-hero-banner-container {
background-position-y: bottom;
}
}
@media screen and (min-width: 1024px) {
.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
padding:20px !important
}
@media screen and (min-width: 768px) {
.insiderone-hero-banner-container .insiderone-hero-banner-content {
gap: 80px;
}
}
.insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
padding: 12px 0;
line-height: 16px;
}
}
.insiderone-locations-slider-slides .swiper-slide {
/*margin-right: 24px !important;*/
}
.homepage-case-study {
background: linear-gradient(180deg, #efebe4, #fafafa);
}
.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
font-family: 'Red Hat Display' !important;
}
.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
font-family: "Figtree", sans-serif !important;
}
.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
color: #F4482B;
}
.insiderone-simple-testimonial-inner-container a {
transition: 0.4s;
}
.insiderone-simple-testimonial-inner-container a:hover {
color: #F4482B;
transition: 0.4s;
}
.insiderone-comparison-general-container.mobile-cloned {
padding: 0;
background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
color: #E92E2F;
}
.insiderone-glossy-metrics_wrapper h2 {
font-weight: 400 !important;
}
.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
transition:all .2s ease-in-out;
}
a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}
@media screen and (max-width: 1024px) {
.insiderone-text-with-image-container .insiderone-text-with-image-visual {
max-height: fit-content !important;
}
}
.insiderone-testimonials-slider-middle img[src=""] {
display: none;
}
@media screen and (max-width: 1023px) {
.homepage-insider-one-ai-slide-item-content-start h3 {
color: #261A28 !important;
}
.insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
height: auto;
}
.insiderone-text-over-image-container:after {
z-index: 3 !important;
}
@media screen and (max-width:768px) {
.homepage-case-study-body-item-content-start .number {
font-size: 56px !important;
}
.homepage-case-study-body-item-content-end img {
height: 96px !important;
}
.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
padding: 144px 0 32px 0 !important;
}
a.insiderone-report-tabs-nav-item {
white-space: pre-line !important;
}
.comparison-ratings .brand-mobile {
width: 100px !important;
}
} </style>
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<div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISIÓN GENERAL</h3></div><ul><li class=""><a class="" href="/es/platform/" target=""><span data-text="Descripción general de la plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Descripción general de la plataforma</span><p data-text="Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.">Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRACIONES</h3></div><ul><li 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<h1 class="text-left ins-single-glossary-heading">¿Qué es la orquestación del customer journey?</h1>
<p>La orquestación del customer journey te ayuda a guiar la experiencia de cada cliente en tiempo real, a través de todos los canales. </p>
<p>For instance, you can automatically trigger a personalized SMS for abandoned carts, while your website dynamically adapts offers based on a user’s previous visit.</p>
<h2 class="wp-block-heading" id="h-why-use-customer-journey-orchestration">¿Por qué usar la orquestación del customer journey?</h2>
<ul class="wp-block-list">
<li>Entrega el mensaje correcto en el momento justo: impulsa las conversiones usando datos en tiempo real de email, SMS y web.</li>
<li>Evita retrasos operativos conectando marketing, ventas y soporte, para que cada interacción fluya sin fricciones.</li>
<li>Aumenta la retención y el valor del cliente respondiendo al instante con recomendaciones predictivas personalizadas según el recorrido de cada persona.</li>
</ul>
<h2 class="wp-block-heading" id="h-customer-journey-orchestration-vs-journey-mapping">Orquestación vs. Mapeo del journey</h2>
<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Capacidad</strong></td><td><strong>Orchestration</strong></td><td><strong>Mapeo del Journey</strong></td></tr><tr><td>Autonomía</td><td>En tiempo real, automatizada</td><td>Estática, manual</td></tr><tr><td>Contexto</td><td>Individual, adaptativo</td><td>Por segmento, en un momento específico</td></tr><tr><td>Integración</td><td>Omnicanal (email, SMS, web, app)</td><td>Solo herramienta visual</td></tr><tr><td>Aprendizaje</td><td>Optimización con IA</td><td>Ninguno</td></tr><tr><td>Ejemplo</td><td>Flujos automatizados multicanal</td><td>Diagramas paso a paso</td></tr></tbody></table></figure>
<h2 class="wp-block-heading" id="h-faqs">FAQs</h2>
<div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1755920918584"><strong class="schema-faq-question"><strong>¿En qué se diferencia la orquestación del mapeo del journey?</strong></strong> <p class="schema-faq-answer">La orquestación actualiza las experiencias en tiempo real, mientras que el mapeo solo muestra los pasos con fines de planificación. <a href="https://insiderone.com/journey-orchestration-platforms/" target="_blank" rel="noreferrer noopener">Descubre más en Plataformas de Orquestación del Customer Journey.</a> </p> </div> <div class="schema-faq-section" id="faq-question-1755920943503"><strong class="schema-faq-question"><strong>¿Qué herramientas necesito para implementar la orquestación del journey?</strong></strong> <p class="schema-faq-answer">Necesitas una plataforma de automatización que se integre con tus datos de clientes. Insider One ofrece guías paso a paso en <a href="https://insiderone.com/customer-journey-marketing/" target="_blank" rel="noreferrer noopener">Customer Journey Marketing for Beauty.</a> </p> </div> <div class="schema-faq-section" id="faq-question-1755920985478"><strong class="schema-faq-question"><strong>¿Cómo puedo medir la efectividad de mi orquestación?</strong></strong> <p class="schema-faq-answer">Usa paneles de analítica para seguir mejoras en conversiones, engagement y retención. Puedes aprender las mejores prácticas en<a href="https://insiderone.com/es/glossary/customer-journey/" target="_blank" rel="noreferrer noopener"> Insider One Academy: Conceptos Básicos.</a> </p> </div> </div>
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