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Original 2026-01-01

Modified 2026-03-06

1 <h2>Insider named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment</h2>

2 <p>The IDC MarketScape 2022 report recognizes Insider as a “<strong>robust yet intuitive platform that helps marketers achieve a 360-degree customer view and powers customer journey analytics, orchestration, and personalization.</strong>“</p>

3 <p><strong>Read the report excerpt</strong>to see why Insider is a Leader.</p>

4 <p>IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.</p>

5 <h2>Stitch customer data and orchestrate cross-channel experiences with ease</h2>

6 <p>Insider’s CDP helps marketers aggregate data from both online and offline touchpoints to create the most complete view of individual customers.</p>

7 <p>We believe, Insider is a leader in the market based on capabilities including:</p>

8 <ul><li>Breadth of use cases that can be implemented for personalization and cross-channel experiences</li>

9 <li>Easily collect and activate zero, first, second, and third-party customer data</li>

10 <li>Individualizing experiences for both known and anonymous customers</li>

11 <li>Flexible platform architecture and APIs</li>

12 </ul><p><a><strong>Read the IDC MarketScape 2022 report</strong></a>excerpt to determine further why Insider was named a Leader.</p>

13 <h2>AI-led customer journey orchestration and optimization</h2>

14 <p>Pre-built Triggers</p>

15 <p>Next Best Channel</p>

16 <p>Personalized Messaging</p>

17 <p>Pre-built Triggers</p>

18 <p>Next Best Channel</p>

19 <p>Personalized Messaging</p>

20 <h2>AI-led customer journey orchestration and optimization</h2>

21 <p>Insider’s platform allows you to unlock customer data and deploy individualized journeys across 12+ channels.</p>

22 <p>Our industry-first fusion of personalized onsite/in-app experiences, including messaging channels (WhatsApp, LINE, RCS, and more), help you build impactful journeys primed to increase engagement, retention, and revenue.</p>

23 <p>IDC further recognized our strengths in optimizing send times, channels, devices, contact fatigue, auto-winner in journey paths, and multi-armed bandit testing for recommendations and offers.</p>

24 <p><a><strong>Read the report excerpt</strong></a>to learn more about why Insider was named a Leader.</p>

25 <p>Insider offers a scalable cross-channel customer engagement solution for both known and anonymous users; on the foundation of a very flexible customer database, high data ingestion and processing rate, and strong consent management capabilities.</p>

26 <p>Research Director, Marketing and Sales Technology, IDC</p>

27 <h2>A Unified Customer View to Drive Real-Time Decision-Making</h2>

28 <p>Build 360-degree customer profiles that enable you to activate data, make better marketing decisions, and deliver seamless experiences to your customers.</p>

29 <h2>Trusted by 1000+ global enterprise brands & high-growth startups</h2>

30 <p>Insider is the preferred growth partner for more than 1000 powerhouse brands worldwide helping marketers connect data across channels, predict future behavior with AI and individualize cross-channel experiences from a single platform-with the fastest time to value.</p>

31 <h2>Get your copy of the report</h2>

32 <p>One platform forindividualized, cross-channel customer experiences</p>

33 <p>One platform for individualized, cross-channel customer experiences</p>

34 <p>Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.</p>