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Original
2026-01-01
Modified
2026-03-06
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<h6>Success Story</h6>
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<h6>Success Story</h6>
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<h2>How United Colors of Benetton achieved a 7X increase in conversions and 10X increase in new user acquisition</h2>
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<h2>How United Colors of Benetton achieved a 7X increase in conversions and 10X increase in new user acquisition</h2>
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<h6>Web Push</h6>
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<h6>Web Push</h6>
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<h6>Architect</h6>
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<h6>Architect</h6>
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<h6>Cross-Channel Marketing</h6>
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<h6>Cross-Channel Marketing</h6>
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<p>conversion rate[via Web Push]</p>
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<p>conversion rate[via Web Push]</p>
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<p>higher conversion rate than industry average</p>
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<p>higher conversion rate than industry average</p>
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<p>new user sign-uprate [via Web Push]</p>
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<p>new user sign-uprate [via Web Push]</p>
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<p>higher sign-up ratethan industry average</p>
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<p>higher sign-up ratethan industry average</p>
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<p>We love working with Insider primarily for their customer journey orchestration capabilities. We’ve removed a lot of guesswork and manual intervention when delivering individualized journeys to customers at different stages of their life cycle. The results are remarkable.”</p>
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<p>We love working with Insider primarily for their customer journey orchestration capabilities. We’ve removed a lot of guesswork and manual intervention when delivering individualized journeys to customers at different stages of their life cycle. The results are remarkable.”</p>
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<p>United Colors of Benetton chose Insider to help them solve two big challenges: reducing cart abandonment and increasing new user sign-ups. </p>
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<p>United Colors of Benetton chose Insider to help them solve two big challenges: reducing cart abandonment and increasing new user sign-ups. </p>
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<p>To tackle cart abandonment, they used a three-stage Web Push notification strategy to achieve a 4.8% conversion rate. For new user sign-ups, they created a Web Push journey flow that led to a 5.7% sign-up rate. These personalized customer journeys were made possible by Insider’s AI-powered tool, Architect.</p>
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<p>To tackle cart abandonment, they used a three-stage Web Push notification strategy to achieve a 4.8% conversion rate. For new user sign-ups, they created a Web Push journey flow that led to a 5.7% sign-up rate. These personalized customer journeys were made possible by Insider’s AI-powered tool, Architect.</p>
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<p>About United Colors of Benetton</p>
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<p>About United Colors of Benetton</p>
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<p>United Colors of Benetton is an Italian fashion brand founded in 1965. The brand is known for its vibrant and bold colors, as well as its commitment to social and environmental causes. </p>
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<p>United Colors of Benetton is an Italian fashion brand founded in 1965. The brand is known for its vibrant and bold colors, as well as its commitment to social and environmental causes. </p>
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<p>Operating in over 120 countries worldwide with over 5,000 stores, the brand employs over 9,000 people globally and is recognized for its innovative marketing campaigns that tackle social issues such as diversity and inclusion.</p>
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<p>Operating in over 120 countries worldwide with over 5,000 stores, the brand employs over 9,000 people globally and is recognized for its innovative marketing campaigns that tackle social issues such as diversity and inclusion.</p>
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<p>Increasing conversion rates by 4.8%thanks to Insider’s Architect</p>
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<p>Increasing conversion rates by 4.8%thanks to Insider’s Architect</p>
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<p>Benetton wanted to reduce its cart abandonment rate by offering incentives to entice customers back. However, they also wanted to improve profit margins, which meant they couldn’t rely solely on offering discounts.</p>
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<p>Benetton wanted to reduce its cart abandonment rate by offering incentives to entice customers back. However, they also wanted to improve profit margins, which meant they couldn’t rely solely on offering discounts.</p>
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<p>Benetton used Insider’s AI-powered journey orchestration tool, Architect, to create personalized customer journeys. They began by targeting customers who had left items in their cart with personalized Web Push notifications about new arrivals-each one sent three hours after cart abandonment. </p>
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<p>Benetton used Insider’s AI-powered journey orchestration tool, Architect, to create personalized customer journeys. They began by targeting customers who had left items in their cart with personalized Web Push notifications about new arrivals-each one sent three hours after cart abandonment. </p>
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<p>They then followed up with a second individualized message containing a URL for customers to complete their purchase. If the user still didn’t convert, they scheduled a third message offering a coupon code. Architect allowed Benetton to build individualized journeys using behavioral data and predictive intelligence, helping them achieve a conversion rate 7X higher than the industry average.</p>
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<p>They then followed up with a second individualized message containing a URL for customers to complete their purchase. If the user still didn’t convert, they scheduled a third message offering a coupon code. Architect allowed Benetton to build individualized journeys using behavioral data and predictive intelligence, helping them achieve a conversion rate 7X higher than the industry average.</p>
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<p>Achieving higher conversion rates and new user sign-ups led to a significant increase in our incremental revenue. With Insider as our partner, we can focus on creatives and brand messaging, rather than tech roadblocks.”</p>
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<p>Achieving higher conversion rates and new user sign-ups led to a significant increase in our incremental revenue. With Insider as our partner, we can focus on creatives and brand messaging, rather than tech roadblocks.”</p>
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<p>higher conversion ratethan industry average</p>
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<p>higher conversion ratethan industry average</p>
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<p>Increasing new user sign-ups by 5.7% with personalized Web Push notifications</p>
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<p>Increasing new user sign-ups by 5.7% with personalized Web Push notifications</p>
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<p>Benetton wanted to increase revenue by expanding its customer base, but was struggling with a low rate of new user sign-ups. They needed a solution that could create personalized, engaging journeys that convinced new users to sign up.</p>
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<p>Benetton wanted to increase revenue by expanding its customer base, but was struggling with a low rate of new user sign-ups. They needed a solution that could create personalized, engaging journeys that convinced new users to sign up.</p>
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<p>Insider’s growth management team suggested using Architect, a customer journey orchestration tool. Benetton created a Web Push journey flow to attract new users and encourage them to make their first purchase. </p>
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<p>Insider’s growth management team suggested using Architect, a customer journey orchestration tool. Benetton created a Web Push journey flow to attract new users and encourage them to make their first purchase. </p>
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<p>The flow involved creating two Web Push notifications:One that was sent to users who’d not made a purchase in the first seven days, reminding them of their new user discount. </p>
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<p>The flow involved creating two Web Push notifications:One that was sent to users who’d not made a purchase in the first seven days, reminding them of their new user discount. </p>
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<p>And a second notification, sent 24 hours later, with a URL to the discount and checkout page to incentivize users to sign up and complete their first purchase.</p>
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<p>And a second notification, sent 24 hours later, with a URL to the discount and checkout page to incentivize users to sign up and complete their first purchase.</p>
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<p>higher sign-up rate thanthe industry average</p>
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<p>higher sign-up rate thanthe industry average</p>
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<p>Through Insider’s platform, Benetton was able to create personalized customer journeys, resulting in a significant increase in conversion rates, revenue, and new user sign-ups, and reducing cart abandonment rates.</p>
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<p>Through Insider’s platform, Benetton was able to create personalized customer journeys, resulting in a significant increase in conversion rates, revenue, and new user sign-ups, and reducing cart abandonment rates.</p>
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<p>Benetton plans to improve its onsite personalization and engagement strategies with Insider’s Web Push and journey orchestration features.</p>
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<p>Benetton plans to improve its onsite personalization and engagement strategies with Insider’s Web Push and journey orchestration features.</p>
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<p>Additionally, they’ll explore Insider’s AI-powered predictive micro-segmentation capabilities to create predictive segments such as “discount affinity” and “likelihood to purchase” to personalize customer experiences and drive stronger results.</p>
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<p>Additionally, they’ll explore Insider’s AI-powered predictive micro-segmentation capabilities to create predictive segments such as “discount affinity” and “likelihood to purchase” to personalize customer experiences and drive stronger results.</p>
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<p>Favorite feature</p>
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<p>Favorite feature</p>
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<p>Architect</p>
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<p>Architect</p>
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<p>Benetton's favorite tool is<b>Architect</b>, Insider’s customer journey orchestration tool, which enabled them to design and deliver unique customer journeys using AI-powered segmentation and automation. Architect helped Benetton achieve impressive conversion rates that outshone industry averages.</p>
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<p>Benetton's favorite tool is<b>Architect</b>, Insider’s customer journey orchestration tool, which enabled them to design and deliver unique customer journeys using AI-powered segmentation and automation. Architect helped Benetton achieve impressive conversion rates that outshone industry averages.</p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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<p>Trusted by over<strong>1,200</strong>global brands</p>
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<p>Trusted by over<strong>1,200</strong>global brands</p>
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<p>Want to learn what Insider can do for you?</p>
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<p>Want to learn what Insider can do for you?</p>
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