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Original
2026-01-01
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2026-03-06
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<h4>2020 global digital growth benchmarks for fashion marketers</h4>
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<h4>2020 global digital growth benchmarks for fashion marketers</h4>
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<p><em>Top engagement metrics and trends across regions, devices and traffic sources</em></p>
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<p><em>Top engagement metrics and trends across regions, devices and traffic sources</em></p>
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<p>The global fashion retail market is growing at a CAGR of 3.4 to 4.5 percent and the global apparel market alone (excluding footwear and jewelry) is expected to reach 1.5 trillion dollars by the end of 2020.</p>
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<p>The global fashion retail market is growing at a CAGR of 3.4 to 4.5 percent and the global apparel market alone (excluding footwear and jewelry) is expected to reach 1.5 trillion dollars by the end of 2020.</p>
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<p>In a market where the top brands make the big bucks and the small and new players make up for the bulk of global orders-this is an industry that is changing more rapidly than ever before. The global fashion retail market touched $1.78 trillion in valuation during 2018 with China and the US accounting for 40% of all global sales. </p>
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<p>In a market where the top brands make the big bucks and the small and new players make up for the bulk of global orders-this is an industry that is changing more rapidly than ever before. The global fashion retail market touched $1.78 trillion in valuation during 2018 with China and the US accounting for 40% of all global sales. </p>
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<p>More than 75% of online traffic to fashion sites comes from mobile while desktop accounts for only 21.7% - however conversion rates are lower on mobile (0.6%) when compared to desktop (1.3%). This presents fashion marketers with a unique opportunity to streamline mobile experiences. The fashion industry has a huge potential in going online - so what do fashion marketers need to know?</p>
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<p>More than 75% of online traffic to fashion sites comes from mobile while desktop accounts for only 21.7% - however conversion rates are lower on mobile (0.6%) when compared to desktop (1.3%). This presents fashion marketers with a unique opportunity to streamline mobile experiences. The fashion industry has a huge potential in going online - so what do fashion marketers need to know?</p>
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<p>Download Insider One’s <strong>2020 Global Digital Growth Benchmarks for Fashion Marketers</strong>, and:</p>
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<p>Download Insider One’s <strong>2020 Global Digital Growth Benchmarks for Fashion Marketers</strong>, and:</p>
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<ul><li>Learn about the trends shaping the industry as well as top KPIs for the fashion marketer across channels including conversion rate, bounce rate, average order value (AOV), and much more</li>
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<ul><li>Learn about the trends shaping the industry as well as top KPIs for the fashion marketer across channels including conversion rate, bounce rate, average order value (AOV), and much more</li>
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<li>Deep dive into metrics and benchmarks by region, device, and traffic source</li>
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<li>Deep dive into metrics and benchmarks by region, device, and traffic source</li>
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<li>Get access to valuable insights that will help you optimize your customer experience strategy while driving growth and loyalty.</li>
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<li>Get access to valuable insights that will help you optimize your customer experience strategy while driving growth and loyalty.</li>
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</ul><p><em>Let’s dive in.</em></p>
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</ul><p><em>Let’s dive in.</em></p>
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