Rivalry2

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Original 2026-01-01

Modified 2026-03-06

1 <h2>Insider selected as #1 CDP by True.</h2>

2 <p>Customer Data, Loyalty & Retention Report 2022</p>

3 <p>Insider combines personalisation, customer data, and decision-making engines into one platform to help orchestrate consistent brand experiences that drive loyalty and retention.</p>

4 <p>For True, what sets Insider apart is an extensive suite of activation features covering channels like WhatsApp and web push notifications and the freedom to choose fully customizable or pre-set templates to achieve the fastest time to value.</p>

5 <h3>Customer Data</h3>

6 <p>In the midst of skyrocketing customer acquisition costs, ever-encroaching privacy regulations and falling disposable income, retaining the most valuable customers has never been more important for brands and retailers.</p>

7 <p>With 32% of B2C marketers citing quality of customer data as the greatest challenge to meeting their marketing goals over the next two years [Forrester 2021 Global Marketing Survey],</p>

8 <p>Customer Data Platforms (CDP) represent the underlying infrastructure layer in this space, creating a customer data pipeline that enables advanced analytics, activation and optimisation tools to be deployed effectively, but ultimately there are near endless creative ways in which the leaders in this space can drive loyalty and retention using customer data.</p>

9 <p>When looking for a one-stop-shop solution that collects data from disparate sources, unifies and segments customer profiles, and then has an in-platform toolkit of marketing activation features to deliver personalised communications and experiences, then<b>Insider is our pick</b>. This is primarily due to its extensive suite of activation features which crucially equip marketers with an arsenal to creatively drive loyalty and retention</p>

10 <h5>Owen Eddershaw</h5>

11 <h6>Analyst, Innovation</h6>

12 <h2>Top CDP Players</h2>

13 <h2>Top CDP Players</h2>

14 <p>Amongst the top players in the CDP market,there is not vast differentiation, but there arebroad specialisms along the overall journeywhich may determine the optimal provider ineach case. Some place more emphasis onproviding the most precise single view of thecustomer, others on the customersegmentation (or marketing orchestration), andsome on the automation of cross-channelmarketing activation or communicationscampaigns.</p>

15 <h2>About True</h2>

16 <p>True is the only consumer and retail investment and innovation firm in Europe that bridges the world’s biggest consumer brands with the most pioneering tech solutions in the industry. They consistently ask if there’s a better way - for businesses to grow, create change through technology, and achieve more meaningful success.</p>

17 <p><a>Learn more about True</a></p>

18 <h2>About True</h2>

19 <p>True is the only consumer and retail investment and innovation firm in Europe that bridges the world’s biggest consumer brands with the most pioneering tech start-ups in the industry. They consistently ask if there’s a better way - for businesses to grow, create change through technology, and achieve more meaningful success.</p>

20 <p><a>Learn about True</a></p>

21 <h2>What could you do with Insider?</h2>

22 <h2>One platform for individualized, cross-channel customer experiences</h2>

23 <p>Insider connects data across channels, predicts future behavior with AI,</p>

24 <p>and individualizes experiences from a single platform with the fastest time to value.</p>