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Insider Named #5 Best Software Product in the World by G2 - Insider
2026-03-06 00:22 Diff
https://useinsider.com/news/insider-vn-named-top-5-software-product/
[Thành phố Hồ Chí Minh, 24 July 2024] – Insider One, nền tảng số #1 về trải nghiệm khách hàng cá nhân hóa đa kênh dựa trên AI, đã được G2 vinh danh là Sản Phẩm Phần Mềm tốt thứ 5 trên thế giới với nhiều thứ hạng #1 nhất. Tin tức này được công bố cùng với việc giới thiệu những cải tiến AI mới nhất, các tính năng nâng cao và tích hợp nhằm bổ trợ những thương hiệu Việt Nam và giải quyết những thách thức cấp bách nhất mà các nhà lãnh đạo marketing và CX ở Việt Nam phải đối mặt.
Với tình trạng kinh tế bất ổn năm 2024 đang diễn ra, các báo cáo kinh tế mới nhất nhấn mạnh rằng bất chấp chi tiêu mạnh tay của người tiêu dùng thì sự cạnh tranh về giá vẫn tiếp tục tăng, trong khi lòng trung thành với thương hiệu giảm sút khiến biên lợi nhuận của nhiều nhà bán lẻ và thương hiệu tại Việt Nam bị siết chặt. Việc cung cấp trải nghiệm khách hàng thực sự hấp dẫn và độc đáo cho mỗi người trên quy mô lớn là bí quyết để xây dựng lòng trung thành của khách hàng và thúc đẩy lợi nhuận tăng trưởng. Những cải tiến mới nhất về sản phẩm dựa trên AI của Insider One phản ánh các xu hướng tiêu dùng đang thay đổi này và đảm bảo danh mục đa dạng của các doanh nghiệp – bao gồm một phần ba số công ty trong danh sách Fortune 500 và các doanh nghiệp như Vietnam Airlines, Viettel Telecom, Vinpearl Vietnam, MBBank, MBS, VPBank, YODY, AppotaPay, Misumi Vietnam – được truy cập ngay vào những đổi mới này để dễ dàng nâng cao trải nghiệm khách hàng.
“Chúng tôi đang trải qua sự tăng trưởng theo cấp số nhân tại Việt Nam. Ngày càng nhiều thương hiệu Việt Nam chuyển từ các nhà cung cấp đám mây truyền thống, phức tạp sang Insider One, tận dụng Switch to Insider One program – chương trình đảm bảo hoạt động dễ dàng, không gián đoạn và mang đến thời gian đạt giá trị nhanh nhất, giúp các nhóm tiếp thị đạt được mức tăng trưởng cao hơn cũng như nâng cao năng suất và hiệu quả. Sau khi gia nhập bảng xếp hạng Sản Phẩm Phần Mềm tốt nhất của G2 sáu tháng trước, Insider One đã leo lên vị trí số #5, chiếm vị trí ngang bằng với các công ty công nghệ thế hệ mới như Monday.com, Google và Hubspot. Sự công nhận này là minh chứng cho cam kết của Insider One trong việc xác định lại trải nghiệm khách hàng thông qua giải pháp AI-native của chúng tôi. Sản phẩm của Insider One kết hợp sự tập trung vào tích hợp với sự hỗ trợ vô song cho khách hàng địa phương là minh chứng cho thấy các nhà tiếp thị có thể và nên có được tất cả những điều đó.” Kubilay Sengun, VP of Europe tại Insider One cho biết.
Cập nhật sản phẩm mới nhất của Insider One:

Giải pháp Generative AI toàn diện nhất thế giới dành cho CX

Sirius AI™, giải pháp trải nghiệm khách hàng sử dụng trí tuệ nhân tạo của Insider One đang chờ cấp bằng sáng chế, kết hợp sức mạnh của AI Predictive, Conversational và Generative, các mô hình ngôn ngữ lớn, và học máy nhằm giúp các nhóm tiếp thị làm việc hiệu quả hơn 60% và khám phá những cơ hội mới để thúc đẩy tăng trưởng và doanh thu.
With Sirius AI™, marketers can build targeted segments in a fraction of the time, orchestrate connected customer journeys based on preferred outcomes in seconds, generate copy automatically, and enable two-way conversations on autopilot. Sirius AI™ solves marketers’ biggest frustrations, which decelerates business growth and revenue. Sirius AI™ removes weeks of manual effort and eliminates guesswork at every level of customer experience creation.
Với Sirius AI™, các nhà tiếp thị có thể xây dựng những phân khúc mục tiêu trong một khoảng thời gian ngắn, điều phối hành trình của khách hàng kết nối dựa trên kết quả mong muốn chỉ trong vài giây, tự động tạo bản sao và cho phép các cuộc trò chuyện hai chiều tự động. Sirius AI™ giải quyết những nỗi khổ lớn nhất của các nhà tiếp thị, giúp tăng tốc sự phát triển kinh doanh và doanh thu. Sirius AI™ loại bỏ công sức thủ công hàng tuần cũng như sự phỏng đoán ở mọi mức độ trong quá trình tạo trải nghiệm khách hàng.
Conversational CX: Tương tác với khách hàng bằng các cuộc trò chuyện hai chiều theo ngữ cảnh

Các bản cập nhật mới nhất của Insider One trong Conversational CX cho phép các thương hiệu tham gia vào các cuộc trò chuyện hai chiều, không cấu trúc trên các kênh như WhatsApp, Instagram, Web, App để tiếp thị, bán hàng và hỗ trợ người dùng tại mọi giai đoạn trên hành trình khách hàng. Giải pháp Conversational CX của Insider One cung cấp một thư viện phong phú các khối hội thoại được tạo sẵn, giúp các thương hiệu tương tác với người tiêu dùng theo phong cách trò chuyện mà họ thường sử dụng với gia đình và bạn bè của mình.
This solution reflects the changing dynamics of customer-business interactions, with customers now preferring immediate attention to their needs through two-way dialogues instead of browsing and clicking on CTAs. Brands can now seamlessly deliver data-driven, contextual, automated conversations—on autopilot—by leveraging context from Insider One’s CDP to ensure every conversation is relevant and meaningful based on customer preferences and other attributes. This includes WhatsApp Commerce, WhatsApp Flows, and chatbots.
Giải pháp này phản ánh sự thay đổi trong động lực tương tác giữa khách hàng và doanh nghiệp, với việc khách hàng hiện nay thích sự chú ý ngay lập tức đối với nhu cầu của họ thông qua các đối thoại hai chiều thay vì duyệt và nhấp vào các CTA. Các thương hiệu hiện có thể cung cấp liền mạch các cuộc trò chuyện tự động dựa trên dữ liệu, ngữ cảnh, bằng cách sử dụng các cuộc đối thoại được tự động hóa – hoàn toàn tự động – bằng cách tận dụng ngữ cảnh từ CDP của Insider One để đảm bảo mỗi cuộc trò chuyện đều phù hợp và ý nghĩa dựa trên sở thích và các thuộc tính khác của khách hàng. Điều này bao gồm WhatsApp Commerce, WhatsApp Flows và các chatbot.
Insider One cung cấp một giải pháp duy nhất mang lại trải nghiệm trò chuyện thông minh cho khách hàng trên các kênh mà họ quan tâm
“WhatsApp Commerce của Insider One đã thay đổi cách chúng tôi tương tác với khách hàng một cách cơ bản. Bây giờ chúng tôi có thể tiếp cận khách hàng ngay tại nơi họ đã có mặt và cung cấp một trải nghiệm đặt hàng hoàn chỉnh trong ứng dụng yêu thích của họ. Việc giới thiệu WhatsApp conversational commerce vào các kênh của chúng tôi đã giảm tỷ lệ bỏ giỏ hàng đi 61% và cải thiện AOV thêm 38%. — Giám đốc Ecommerce Director, Nhà bán lẻ thực phẩm hàng đầu
Giới thiệu AI-native CDP để thúc đẩy việc điều phối CX quy mô doanh nghiệp

Dữ liệu không liên kết đang đe dọa nghiêm trọng đến các doanh nghiệp, gây ra mất mát doanh thu đáng kể. Chỉ riêng tại Hoa Kỳ, các doanh nghiệp mất đi 3,1 nghìn tỷ USD hàng năm do quản lý dữ liệu kém. Insider One đã giới thiệu AI-native Customer Data Platform nhằm cải tổ quản lý dữ liệu và thúc đẩy trải nghiệm khách hàng có tác động lớn. Khác với các CDP truyền thống chỉ đơn thuần thu thập dữ liệu, CDP tích hợp trí tuệ nhân tạo của Insider One tận dụng sức mạnh của dữ liệu từ nhiều nguồn để tạo ra những trải nghiệm mượt mà và giàu ngữ cảnh. Với khả năng xử lý 4,5 tỷ điểm dữ liệu hàng tuần và tạo ra hơn 14 tỷ dự đoán trí tuệ nhân tạo mỗi tháng, CDP của Insider One giúp các doanh nghiệp: tích hợp dữ liệu từ mọi nguồn, tạo ra cái nhìn toàn diện nhất về khách hàng, đảm bảo tính toàn vẹn của dữ liệu và tận dụng phân tích hành động có giá trị.
Tăng cường khám phá sản phẩm thông qua các kết quả tìm kiếm và trang danh mục với AI-powered Search Merchandising
Searchandising (từ “search merchandising”) với Eureka cho phép các thương hiệu tận dụng trí tuệ nhân tạo để điều chỉnh kết quả tìm kiếm, làm nổi bật các sản phẩm phù hợp nhất dựa trên ý định của người mua, tùy chỉnh và tổ chức kết quả tìm kiếm để đáp ứng các mục tiêu kinh doanh thông qua các tiêu chí hoặc quy tắc.
Các cập nhật này sẽ giúp các nhà tiếp thị đưa ra những quyết định có căn cứ dựa trên lượng hàng tồn kho sẵn có bằng cách quảng cáo các sản phẩm dư thừa hoặc giảm ưu tiên đối với các sản phẩm có tồn kho thấp hay hết hàng. Các thương hiệu có thể thích ứng với những thay đổi theo mùa nhanh hơn bằng cách quảng cáo sản phẩm trong thời gian ngắn và sau đó nhanh chóng vô hiệu hóa các quy tắc đã định, thúc đẩy các thương hiệu phổ biến và được yêu thích để tăng doanh thu nhanh chóng, hoặc thúc đẩy các sản phẩm mới để đảm bảo chúng bắt đầu bán chạy.
Tùy chỉnh kết quả tìm kiếm và các trang danh mục cho người mua trực tuyến bằng Search Merchandising
Insider One hiện đã tích hợp một cách mượt mà với Snowflake, Census và Amazon S3 để đa dạng hóa các chiến dịch dịch vụ với việc làm cá nhân hóa mạnh mẽ hơn.

Insider One cam kết giúp các doanh nghiệp xây dựng một hệ sinh thái phục vụ tốt nhất cho nhu cầu và khách hàng của họ, thông qua việc xây dựng các liên kết và hợp tác sâu rộng với các nhà cung cấp công nghệ tiếp thị hàng đầu khác.
Các thương hiệu hiện có thể đồng bộ dữ liệu từ Snowflake với Insider One để kích hoạt các chiến dịch phù hợp trên hơn 12 kênh. Khi Insider One kích hoạt dữ liệu kho hàng trên các kênh nhắn tin, mọi tương tác của khách hàng đều được theo dõi và thu thập, cho phép các thương hiệu dễ dàng chia sẻ dữ liệu tương tác với Snowflake để làm phong phú thêm các thông tin chi tiết về kho hàng.
Các doanh nghiệp sử dụng Census hiện có thể kết nối kho dữ liệu Census của họ với Insider One thông qua công nghệ Reverse ETL, kích hoạt toàn bộ kho dữ liệu đám mây mà không cần SQL. Các nhà tiếp thị có thể tương tác với người dùng bằng cách kích hoạt các chiến dịch được tùy chỉnh từ kho dữ liệu của họ, với việc cá nhân hóa chính xác dựa trên các đặc điểm độc đáo của khách hàng và các tương tác trước đó.
Tích hợp của Insider One với Amazon S3 cho phép các thương hiệu dễ dàng và nhanh chóng cá nhân hóa trải nghiệm trang web của họ với hơn 140 mẫu sẵn có của Insider One, các khối đề xuất AI-native,những câu chuyện giống như mạng xã hội và nhiều tính năng khác. Khi Insider One kích hoạt dữ liệu trên các kênh nhắn tin, mỗi tương tác của khách hàng đều được theo dõi và thu thập, đồng thời có thể chia sẻ với Amazon S3 để đảm bảo tính toàn vẹn hoàn hảo của dữ liệu.
Khách hàng nói gì về Insider One

“Mục tiêu chính của chúng tôi là nhắm đến khách hàng ưu tiên nhắn tin thông qua các kênh như SMS và WhatsApp. Insider One là lựa chọn hàng đầu trên thị trường không chỉ bởi sản phẩm đẳng cấp thế giới mà còn vì họ có nền tảng kiến thức và sự hỗ trợ của chuyên gia có thể giúp bạn đạt được mục tiêu nhanh hơn đối thủ cạnh tranh.”
Slazenger
“Bằng cách sử dụng Insider One cho tất cả các kênh, chúng tôi đã có các hồ sơ đồng bộ về khách hàng của mình, cũng như góc nhìn chi tiết về họ, sở thích, hành vi và nhiều hơn thế. Chúng tôi đã có thể cải thiện khả năng giao tiếp, nội dung và dịch vụ của mình.”
Dominoes
“Insider One mang lại doanh thu phi thường. Điều tuyệt vời nhất là chúng tôi chỉ mất vài phút để thiết lập và thực hiện một chiến dịch. Tất cả các chiến dịch của chúng tôi đều mang lại kết quả đáng kinh ngạc.”
Estée Lauder
Những giải thưởng gần đây của Insider One

Động lực của Insider One được công nhận thông qua các cột mốc và giải thưởng mới nhất, bao gồm:
Insider One được xếp hạng là #2 Best Software Company in the UK tại G2’s 2024 Software Awards.
Được xếp hạng là #1 Leader về IDC’s inaugural MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023, nơi Gerry Murray, Giám đốc Nghiên cứu Công nghệ Marketing và Bán hàng tại IDC, đã nhận định: “Các tên tuổi lớn trên thị trường không còn có ưu thế công nghệ quyết định nữa, điều này là biểu hiện của một thị trường trưởng thành. Trên thực tế, một nhóm các đối thủ gây rối lên tiếng, dẫn đầu bởi các nền tảng như Insider One, đang ở hoặc vượt qua sự cân bằng công nghệ của các giải pháp truyền thống.”
Được xếp hạng là #1 Leader về 2023 Gartner® Magic Quadrant™ for Personalization Engines trong 3 năm liên tiếp. Insider One đã nhận được điểm số cao nhất trong ba trường hợp sử dụng cá nhân hóa: Marketing (3.99/5.0), Thương mại điện tử (4.11/5.0), Dịch vụ và Hỗ trợ (3.94/5.0), đạt được điểm số cao nhất so với các nhà cung cấp khác.
Được xếp hạng #1 Leader in G2’s Spring 2024 reports trong hơn sáu mạng lưới bao gồm Mobile Marketing, Customer Data Platforms (CDP), Personalization Engines, Customer Journey Analytics và E-commerce Personalization, với điểm hài lòng của người dùng là 100/100, cao nhất so với các nhà cung cấp khác.
Sự tăng trưởng của Insider One ở Việt Nam vẫn đang tiếp diễn

Insider One gần đây đã tham gia IRX & eDX Conference và Hội nghị Etail tại Việt Nam. Cả hai sự kiện đã thu hút các chuyên gia CX, nhà tiếp thị và nhà lãnh đạo tư tưởng để khám phá những xu hướng mới nhất trong lĩnh vực CX. Tại Hội nghị IRX & eDX, Jon Dixon, Cố vấn Kỹ thuật Số cấp cao của Insider One, đã tổ chức một phiên thảo luận về lý do tại sao việc xây dựng mối quan hệ bền chặt với khách hàng không chỉ đơn thuần là cung cấp sản phẩm hoặc dịch vụ. Trong khi đó, Emily Maddox, Quản lý Bán hàng của Insider One, đã có cơ hội ngồi lại với Juliana Allegrini, Giám đốc Marketing Toàn cầu tại Generation (và khách hàng của Insider One), để thảo luận về cách Insider One đã giúp thương hiệu cách mạng hóa chiến lược tiếp thị của họ thông qua tự động hóa và cá nhân hóa AI.
Trước sự phát triển liên tục của Insider One, để việc mở rộng và đảm bảo khách hàng tại khu vực Việt Nam tiếp tục nhận được sự hỗ trợ đặc biệt cho khách hàng địa phương, Insider One đang tuyển dụng đội ngũ tại Việt Nam, bao gồm các vị trí sau đây: Customer Success Manager, Sales Development Representative, and Enterprise Account Executive.
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/**
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RCS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS &amp; RCS</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>WHY INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/the-zero-dollar-migration-movement/" target=""><span data-text="Join the $0 Migration Movement™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>Join the $0 Migration Movement™</span><p data-text="Migration without fear, lock‑in, or hidden costs.">Migration without fear, lock‑in, or hidden costs.</p></a></li><li class=""><a class="" href="/why-insiderone/" target=""><span data-text="The Insider One Difference"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>The Insider One Difference</span><p data-text="Discover what makes us different">Discover what makes us different</p></a></li><li class=""><a class="" href="/compare-insiderone/" target=""><span data-text="Compare Vendors"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Compare Vendors</span><p data-text="Find out how we compare to other industry players">Find out how we compare to other industry players</p></a></li><li class=""><a class="" href="/insiderone-switch/" target=""><span data-text="Switch to Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Switch to Insider One</span><p data-text="Discover why world’s best-loved brands choose Insider One">Discover why world’s best-loved brands choose Insider One</p></a></li></ul></div>
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Take a self-guided tour of 80+ demos and use cases tailored to your role, goals, or industry. No forms. No delay">Explore Insider One and become unstoppable. Take a self-guided tour of 80+ demos and use cases tailored to your role, goals, or industry. No forms. No delay</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="WhatsApp Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp Explorer</span><p data-text="Discover the power of WhatsApp for business">Discover the power of WhatsApp for business</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="SMS Template Library"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS Template Library</span><p data-text="60+ templates for seamless SMS marketing">60+ templates for seamless SMS marketing</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Learn how to put your customer data into action">Learn how to put your customer data into action</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OTHER RESOURCES</h3></div><ul><li class=""><a class="" href="/case-studies" target=""><span data-text="Case Studies"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Case Studies</span></a></li><li class=""><a class="" href="/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/ebook" target=""><span data-text="E-Books &amp; Guides"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-Books &amp; Guides</span></a></li><li class=""><a class="" href="/glossary" target=""><span data-text="Glossary"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossary</span></a></li></ul></div>
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<p>[Thành phố Hồ Chí Minh, 24 July 2024] &#8211; Insider One, nền tảng số #1 về trải nghiệm khách hàng cá nhân hóa  đa kênh dựa trên AI, đã được G2 vinh danh là Sản Phẩm Phần Mềm tốt thứ 5 trên thế giới với nhiều thứ hạng #1 nhất. Tin tức này được công bố cùng với việc giới thiệu những cải tiến AI mới nhất, các tính năng nâng cao và tích hợp nhằm bổ trợ những thương hiệu Việt Nam và giải quyết những thách thức cấp bách nhất mà các nhà lãnh đạo marketing và CX ở <strong>Việt Nam</strong>  phải đối mặt.</p>



<style>li{color:#7596AF;font-size:18px!important}</style>



<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="921" src="https://insiderone.com/assets/media/2024/06/g2_best_product-1024x921.png" alt="" class="wp-image-485452" srcset="https://insiderone.com/assets/media/2024/06/g2_best_product-1024x921.png 1024w, https://insiderone.com/assets/media/2024/06/g2_best_product-300x270.png 300w, https://insiderone.com/assets/media/2024/06/g2_best_product-768x691.png 768w, https://insiderone.com/assets/media/2024/06/g2_best_product.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Với tình trạng kinh tế bất ổn năm 2024 đang diễn ra, các báo cáo kinh tế mới nhất nhấn mạnh rằng bất chấp chi tiêu mạnh tay của người tiêu dùng thì sự cạnh tranh về giá vẫn tiếp tục tăng, trong khi lòng trung thành với thương hiệu giảm sút khiến biên lợi nhuận của nhiều nhà bán lẻ và thương hiệu tại&nbsp; <strong>Việt Nam</strong>&nbsp; bị siết chặt. Việc cung cấp trải nghiệm khách hàng thực sự hấp dẫn và độc đáo cho mỗi người trên quy mô lớn là bí quyết để xây dựng lòng trung thành của khách hàng và thúc đẩy lợi nhuận tăng trưởng. Những cải tiến mới nhất về sản phẩm dựa trên AI của Insider One phản ánh các xu hướng tiêu dùng đang thay đổi này và đảm bảo danh mục đa dạng của các doanh nghiệp &#8211; bao gồm một phần ba số công ty trong danh sách Fortune 500 và các doanh nghiệp như <strong>V</strong><strong>ietnam Airlines, Viettel Telecom, Vinpearl Vietnam, MBBank, MBS, VPBank, YODY, AppotaPay, Misumi Vietnam</strong><strong> </strong>&#8211; được truy cập ngay vào những đổi mới này để dễ dàng nâng cao trải nghiệm khách hàng.</p>



<p><em>“Chúng tôi đang trải qua sự tăng trưởng theo cấp số nhân tại </em><strong><em>Việt Nam</em></strong><em>. Ngày càng nhiều thương hiệu&nbsp; </em><strong><em>Việt Nam</em></strong><em> chuyển từ các nhà cung cấp đám mây truyền thống, phức tạp sang Insider One, tận dụng </em><a href="https://insiderone.com/insider-switch/"><em>Switch to Insider One program</em></a><em> &#8211; chương trình đảm bảo hoạt động dễ dàng, không gián đoạn và mang đến thời gian đạt giá trị nhanh nhất, giúp các nhóm tiếp thị đạt được mức tăng trưởng cao hơn cũng như nâng cao năng suất và hiệu quả. Sau khi gia nhập bảng xếp hạng Sản Phẩm Phần Mềm tốt nhất của G2 sáu tháng trước, Insider One đã leo lên vị trí số #5, chiếm vị trí ngang bằng với các công ty công nghệ thế hệ mới như </em><strong><em>Monday.com</em></strong><em>, </em><strong><em>Google</em></strong><em> và&nbsp; </em><strong><em>Hubspot</em></strong><em>. Sự công nhận này là minh chứng cho cam kết của Insider One trong việc xác định lại trải nghiệm khách hàng thông qua giải pháp AI-native của chúng tôi. Sản phẩm của Insider One kết hợp sự tập trung vào tích hợp với sự hỗ trợ vô song cho&nbsp; khách hàng địa phương là minh chứng cho thấy các nhà tiếp thị có thể và nên có được tất cả những điều đó.</em>” Kubilay Sengun, VP of Europe tại Insider One cho biết.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Cập nhật sản phẩm mới nhất của Insider One:</strong></h2>



<h2 class="wp-block-heading"><strong>Giải pháp Generative AI toàn diện nhất thế giới dành cho CX</strong></h2>



<p><a href="https://insiderone.com/sirius-ai/"><strong>Sirius AI™</strong></a>, giải pháp trải nghiệm khách hàng sử dụng trí tuệ nhân tạo của Insider One đang chờ cấp bằng sáng chế, kết hợp sức mạnh của AI Predictive, Conversational và Generative, các mô hình ngôn ngữ lớn, và học máy nhằm giúp các nhóm tiếp thị làm việc hiệu quả hơn 60% và khám phá những cơ hội mới để thúc đẩy tăng trưởng và doanh thu.&nbsp;</p>



<p>With <a href="https://insiderone.com/sirius-ai/">Sirius AI™</a>, marketers can build targeted segments in a fraction of the time, orchestrate connected customer journeys based on preferred outcomes in seconds, generate copy automatically, and enable two-way conversations on autopilot. <a href="https://insiderone.com/sirius-ai/">Sirius AI™</a> solves marketers&#8217; biggest frustrations, which decelerates business growth and revenue. <a href="https://insiderone.com/sirius-ai/">Sirius AI™</a> removes weeks of manual effort and eliminates guesswork at every level of customer experience creation.&nbsp;</p>



<p>Với <a href="https://insiderone.com/sirius-ai/">Sirius AI™</a>, các nhà tiếp thị có thể xây dựng những phân khúc mục tiêu trong một khoảng thời gian ngắn, điều phối hành trình của khách hàng kết nối dựa trên kết quả mong muốn chỉ trong vài giây, tự động tạo bản sao và cho phép các cuộc trò chuyện hai chiều tự động. <a href="https://insiderone.com/sirius-ai/">Sirius AI™</a> giải quyết những nỗi khổ lớn nhất của các nhà tiếp thị, giúp tăng tốc sự phát triển kinh doanh và doanh thu. <a href="https://insiderone.com/sirius-ai/">Sirius AI™</a> loại bỏ công sức thủ công hàng tuần cũng như&nbsp; sự phỏng đoán ở mọi mức độ trong quá trình tạo trải nghiệm khách hàng.</p>



<h3 class="wp-block-heading"><strong>Conversational CX: Tương tác với khách hàng bằng các cuộc trò chuyện hai chiều theo ngữ cảnh</strong></h3>



<p>Các bản cập nhật mới nhất của Insider One trong <a href="https://insiderone.com/conversational-cx/"><strong>Conversational CX</strong></a> cho phép các thương hiệu tham gia vào các cuộc trò chuyện hai chiều, không cấu trúc trên các kênh như <a href="https://insiderone.com/conversational-cx/"><strong>WhatsApp</strong>, <strong>Instagram</strong>, <strong>Web</strong>, <strong>App</strong></a> để tiếp thị, bán hàng và hỗ trợ người dùng tại mọi giai đoạn trên hành trình khách hàng. Giải pháp <strong>Conversational CX</strong> của Insider One cung cấp một thư viện phong phú các khối hội thoại được tạo sẵn, giúp các thương hiệu tương tác với người tiêu dùng theo phong cách trò chuyện mà họ thường sử dụng với gia đình và bạn bè của mình.</p>



<p>This solution reflects the changing dynamics of customer-business interactions, with customers now preferring immediate attention to their needs through two-way dialogues instead of browsing and clicking on CTAs. Brands can now seamlessly deliver data-driven, contextual, automated conversations—on autopilot—by leveraging context from Insider One’s <strong>CDP </strong>to ensure every conversation is relevant and meaningful based on customer preferences and other attributes. This includes <a href="https://insiderone.com/whatsapp-commerce/"><strong>WhatsApp Commerce</strong></a>, <a href="https://insiderone.com/insider-launches-whatsapp-flows/"><strong>WhatsApp Flows</strong></a>, and chatbots.</p>



<p>Giải pháp này phản ánh sự thay đổi trong động lực tương tác giữa khách hàng và doanh nghiệp, với việc khách hàng hiện nay thích sự chú ý ngay lập tức đối với nhu cầu của họ thông qua các đối thoại hai chiều thay vì duyệt và nhấp vào các CTA. Các thương hiệu hiện có thể cung cấp liền mạch các cuộc trò chuyện tự động dựa trên dữ liệu, ngữ cảnh, bằng cách sử dụng các cuộc đối thoại được tự động hóa &#8211; hoàn toàn tự động &#8211; bằng cách tận dụng ngữ cảnh từ <strong>CDP</strong> của Insider One để đảm bảo mỗi cuộc trò chuyện đều phù hợp và ý nghĩa dựa trên sở thích và các thuộc tính khác của khách hàng. Điều này bao gồm <a href="https://insiderone.com/whatsapp-commerce/"><strong>WhatsApp Commerce</strong></a>, <a href="https://insiderone.com/insider-launches-whatsapp-flows/"><strong>WhatsApp Flows</strong></a> và các chatbot.</p>



<figure class="wp-block-image size-large is-resized"><img decoding="async" width="977" height="1024" src="https://insiderone.com/assets/media/2024/06/g2_best_product_-977x1024.png" alt="" class="wp-image-485454" style="width:443px;height:auto" srcset="https://insiderone.com/assets/media/2024/06/g2_best_product_-977x1024.png 977w, https://insiderone.com/assets/media/2024/06/g2_best_product_-286x300.png 286w, https://insiderone.com/assets/media/2024/06/g2_best_product_-768x805.png 768w, https://insiderone.com/assets/media/2024/06/g2_best_product_.png 1116w" sizes="(max-width: 977px) 100vw, 977px" /></figure>



<p><em><em><em><em><em>Insider One cung cấp một giải pháp duy nhất mang lại trải nghiệm trò chuyện thông minh cho khách hàng trên các kênh mà họ quan tâm</em></em></em></em></em></p>



<p><em>“</em><strong><em>WhatsApp Commerce</em></strong><em> của Insider One đã thay đổi cách chúng tôi tương tác với khách hàng một cách cơ bản. Bây giờ chúng tôi có thể tiếp cận khách hàng ngay tại nơi họ đã có mặt và cung cấp một trải nghiệm đặt hàng hoàn chỉnh trong ứng dụng yêu thích của họ. Việc giới thiệu </em><a href="https://insiderone.com/whatsapp-conversational-commerce/"><em>WhatsApp conversational commerce</em></a><em> vào các kênh của chúng tôi đã giảm tỷ lệ bỏ giỏ hàng đi </em><strong><em>61%</em></strong><em> và cải thiện AOV thêm </em><strong><em>38%</em></strong><em>. </em>— Giám đốc Ecommerce Director, Nhà bán lẻ thực phẩm hàng đầu</p>



<h3 class="wp-block-heading"><strong>Giới thiệu AI-native CDP để thúc đẩy việc điều phối CX quy mô doanh nghiệp&nbsp;</strong></h3>



<p>Dữ liệu không liên kết đang đe dọa nghiêm trọng đến các doanh nghiệp, gây ra mất mát doanh thu đáng kể. Chỉ riêng tại Hoa Kỳ, các doanh nghiệp mất đi 3,1 nghìn tỷ USD hàng năm do quản lý dữ liệu kém. Insider One đã giới thiệu <a href="https://insiderone.com/customer-data-management/">AI-native Customer Data Platform</a> nhằm cải tổ quản lý dữ liệu và thúc đẩy trải nghiệm khách hàng có tác động lớn. Khác với các CDP truyền thống chỉ đơn thuần thu thập dữ liệu, CDP tích hợp trí tuệ nhân tạo của Insider One tận dụng sức mạnh của dữ liệu từ nhiều nguồn để tạo ra những trải nghiệm mượt mà và giàu ngữ cảnh. Với khả năng xử lý 4,5 tỷ điểm dữ liệu hàng tuần và tạo ra hơn 14 tỷ dự đoán trí tuệ nhân tạo mỗi tháng, CDP của Insider One giúp các doanh nghiệp: tích hợp dữ liệu từ mọi nguồn, tạo ra cái nhìn toàn diện nhất về khách hàng, đảm bảo tính toàn vẹn của dữ liệu và tận dụng phân tích hành động có giá trị.</p>



<p><strong>Tăng cường khám phá sản phẩm thông qua các kết quả tìm kiếm và trang danh mục với AI-powered Search Merchandising&nbsp;</strong></p>



<p>Searchandising (từ &#8220;search merchandising&#8221;) với <strong>Eureka </strong>cho phép các thương hiệu tận dụng trí tuệ nhân tạo để điều chỉnh kết quả tìm kiếm, làm nổi bật các sản phẩm phù hợp nhất dựa trên ý định của người mua, tùy chỉnh và tổ chức kết quả tìm kiếm để đáp ứng các mục tiêu kinh doanh thông qua các tiêu chí hoặc quy tắc.</p>



<p>Các cập nhật này sẽ giúp các nhà tiếp thị đưa ra những quyết định có căn cứ dựa trên lượng hàng tồn kho sẵn có bằng cách quảng cáo các sản phẩm dư thừa hoặc giảm ưu tiên đối với các sản phẩm có tồn kho thấp hay hết hàng. Các thương hiệu có thể thích ứng với những thay đổi theo mùa nhanh hơn bằng cách quảng cáo sản phẩm trong thời gian ngắn và sau đó nhanh chóng vô hiệu hóa các quy tắc đã định, thúc đẩy các thương hiệu phổ biến và được yêu thích để tăng doanh thu nhanh chóng, hoặc thúc đẩy các sản phẩm mới để đảm bảo chúng bắt đầu bán chạy.</p>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="906" src="https://insiderone.com/assets/media/2024/06/best_product_g2-1024x906.png" alt="" class="wp-image-485453" srcset="https://insiderone.com/assets/media/2024/06/best_product_g2-1024x906.png 1024w, https://insiderone.com/assets/media/2024/06/best_product_g2-300x265.png 300w, https://insiderone.com/assets/media/2024/06/best_product_g2-768x680.png 768w, https://insiderone.com/assets/media/2024/06/best_product_g2.png 1294w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><em><em><em><em><em><em>Tùy chỉnh kết quả tìm kiếm và các trang danh mục cho người mua trực tuyến bằng Search Merchandising</em></em></em></em></em></em></p>



<h2 class="wp-block-heading"><strong>Insider One hiện đã tích hợp một cách mượt mà với Snowflake, Census và Amazon S3 để đa dạng hóa các chiến dịch dịch vụ với việc làm cá nhân hóa mạnh mẽ hơn.</strong></h2>



<p>Insider One cam kết giúp các doanh nghiệp xây dựng một hệ sinh thái phục vụ tốt nhất cho nhu cầu và khách hàng của họ, thông qua việc xây dựng các liên kết và hợp tác sâu rộng với các nhà cung cấp công nghệ tiếp thị hàng đầu khác.</p>



<p>Các thương hiệu hiện có thể đồng bộ dữ liệu từ Snowflake với Insider One để kích hoạt các chiến dịch phù hợp trên hơn 12 kênh. Khi Insider One kích hoạt dữ liệu kho hàng trên các kênh nhắn tin, mọi tương tác của khách hàng đều được theo dõi và thu thập, cho phép các thương hiệu dễ dàng chia sẻ dữ liệu tương tác với Snowflake để làm phong phú thêm các thông tin chi tiết về kho hàng.</p>



<p>Các doanh nghiệp sử dụng Census hiện có thể kết nối kho dữ liệu Census của họ với Insider One thông qua công nghệ Reverse ETL, kích hoạt toàn bộ kho dữ liệu đám mây mà không cần SQL. Các nhà tiếp thị có thể tương tác với người dùng bằng cách kích hoạt các chiến dịch được tùy chỉnh từ kho dữ liệu của họ, với việc cá nhân hóa chính xác dựa trên các đặc điểm độc đáo của khách hàng và các tương tác trước đó.</p>



<p>Tích hợp của Insider One với Amazon S3 cho phép các thương hiệu dễ dàng và nhanh chóng cá nhân hóa trải nghiệm trang web của họ với hơn 140 mẫu sẵn có của Insider One, các khối đề xuất AI-native,những câu chuyện giống như mạng xã hội và nhiều tính năng khác. Khi Insider One kích hoạt dữ liệu trên các kênh nhắn tin, mỗi tương tác của khách hàng đều được theo dõi và thu thập, đồng thời có thể chia sẻ với Amazon S3 để đảm bảo tính toàn vẹn hoàn hảo của dữ liệu.</p>



<h2 class="wp-block-heading"><strong>Khách hàng nói gì về Insider One</strong></h2>



<p>“Mục tiêu chính của chúng tôi là nhắm đến khách hàng ưu tiên nhắn tin thông qua các kênh như SMS và WhatsApp. Insider One là lựa chọn hàng đầu trên thị trường không chỉ bởi sản phẩm đẳng cấp thế giới mà còn vì họ có nền tảng kiến thức và sự hỗ trợ của chuyên gia có thể giúp bạn đạt được mục tiêu nhanh hơn đối thủ cạnh tranh.”<br><em><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Slazenger</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></em></p>



<p>&#8220;Bằng cách sử dụng Insider One cho tất cả các kênh, chúng tôi đã có các hồ sơ đồng bộ về khách hàng của mình, cũng như góc nhìn chi tiết về họ, sở thích, hành vi và nhiều hơn thế. Chúng tôi đã có thể cải thiện khả năng  giao tiếp, nội dung và dịch vụ của mình.&#8221;<br><em><strong><strong><strong><strong><strong><strong><strong><strong>Dominoes</strong></strong></strong></strong></strong></strong></strong></strong></em></p>



<p>&#8220;Insider One mang lại doanh thu phi thường. Điều tuyệt vời nhất là chúng tôi chỉ mất vài phút để thiết lập và thực hiện một chiến dịch. Tất cả các chiến dịch của chúng tôi đều mang lại kết quả đáng kinh ngạc.&#8221;<br><em><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Estée Lauder</strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></em></p>



<h2 class="wp-block-heading"><strong>Những giải thưởng gần đây của Insider One</strong></h2>



<p>Động lực của Insider One được công nhận thông qua các cột mốc và giải thưởng mới nhất, bao gồm:</p>



<ul class="wp-block-list">
<li>Insider One được xếp hạng là <a href="https://www.g2.com/best-software-companies/uk">#2 Best Software Company in the UK</a> tại G2’s 2024 Software Awards.</li>



<li>Được xếp hạng là #1 Leader về <a href="https://insiderone.com/news/insider-named-a-leader-in-the-idc-marketscape/">IDC’s inaugural MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023</a>, <em>nơi Gerry Murray, Giám đốc Nghiên cứu Công nghệ Marketing và Bán hàng tại IDC, đã nhận định: &#8220;Các tên tuổi lớn trên thị trường không còn có ưu thế công nghệ quyết định nữa, điều này là biểu hiện của một thị trường trưởng thành. Trên thực tế, một nhóm các đối thủ gây rối lên tiếng, dẫn đầu bởi các nền tảng như Insider One, đang ở hoặc vượt qua sự cân bằng công nghệ của các giải pháp truyền thống.&#8221;</em></li>



<li>Được xếp hạng là  #1 Leader về <a href="https://insiderone.com/news/insider-named-a-leader-in-the-2023-gartner-magic-quadrant-for-personalization-engines/">2023 Gartner® Magic Quadrant™ for Personalization Engines</a> trong 3 năm liên tiếp. Insider One đã nhận được điểm số cao nhất trong ba trường hợp sử dụng cá nhân hóa: Marketing (3.99/5.0), Thương mại điện tử (4.11/5.0), Dịch vụ và Hỗ trợ (3.94/5.0), đạt được điểm số cao nhất so với các nhà cung cấp khác.</li>



<li>Được xếp hạng <a href="https://insiderone.com/news/insider-named-leader-in-g2-spring-2024-reports/">#1 Leader in G2’s Spring 2024 reports</a> trong hơn sáu mạng lưới bao gồm Mobile Marketing, Customer Data Platforms (CDP), Personalization Engines, Customer Journey Analytics và E-commerce Personalization, với điểm hài lòng của người dùng là 100/100, cao nhất so với các nhà cung cấp khác.</li>
</ul>



<h2 class="wp-block-heading"><strong>Sự tăng trưởng của Insider One ở </strong><strong>Việt Nam</strong><strong> vẫn đang tiếp diễn&nbsp;</strong></h2>



<p>Insider One gần đây đã tham gia <a href="https://www.internetretailingexpo.com/"><strong>IRX &amp; eDX Conference</strong></a> và Hội nghị <a href="https://etaileurope.wbresearch.com/"><strong>Etail</strong></a> tại <strong>Việt Nam</strong>. Cả hai sự kiện đã thu hút các chuyên gia CX, nhà tiếp thị và nhà lãnh đạo tư tưởng để khám phá những xu hướng mới nhất trong lĩnh vực CX. Tại Hội nghị IRX &amp; eDX, Jon Dixon, Cố vấn Kỹ thuật Số cấp cao của Insider One, đã tổ chức một phiên thảo luận về lý do tại sao việc xây dựng mối quan hệ bền chặt với khách hàng không chỉ đơn thuần là cung cấp sản phẩm hoặc dịch vụ. Trong khi đó, Emily Maddox, Quản lý Bán hàng của Insider One, đã có cơ hội ngồi lại với Juliana Allegrini, Giám đốc Marketing Toàn cầu tại Generation (và khách hàng của Insider One), để thảo luận về cách Insider One đã giúp thương hiệu cách mạng hóa chiến lược tiếp thị của họ thông qua tự động hóa và cá nhân hóa AI.</p>



<p>Trước sự phát triển liên tục của Insider One, để việc mở rộng và đảm bảo khách hàng tại khu vực <strong>Việt Nam</strong> tiếp tục nhận được sự hỗ trợ đặc biệt cho khách hàng địa phương, Insider One đang tuyển dụng đội ngũ tại <strong>Việt Nam</strong>, bao gồm các vị trí sau đây: &nbsp;<a href="https://jobs.lever.co/useinsider/c85b0845-daa4-46a0-bc2b-e7bcbea3f727">Customer Success Manager</a>, <a href="https://jobs.lever.co/useinsider/edf6106c-961f-413c-afb4-684c4c643099">Sales Development Representative</a>, and <a href="https://jobs.lever.co/useinsider/7d778f19-82bf-4a7e-9bbd-fe3aa4ee00dd">Enterprise Account Executive</a>.</p>
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					const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` );
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						entries.forEach( ( entry ) => {
							if ( entry.isIntersecting ) {
								let lazyloadBackground = entry.target;
								if( lazyloadBackground ) {
									lazyloadBackground.classList.add( 'e-lazyloaded' );
								}
								lazyloadBackgroundObserver.unobserve( entry.target );
							}
						});
					}, { rootMargin: '200px 0px 200px 0px' } );
					lazyloadBackgrounds.forEach( ( lazyloadBackground ) => {
						lazyloadBackgroundObserver.observe( lazyloadBackground );
					} );
				};
				const events = [
					'DOMContentLoaded',
					'elementor/lazyload/observe',
				];
				events.forEach( ( event ) => {
					document.addEventListener( event, lazyloadRunObserver );
				} );
			</script>
			<div class="wt-cli-cookie-bar-container" data-nosnippet="true"><!--googleoff: all--><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="text-align:left; padding:15px 30px; border-color:rgb(51, 51, 51); font-weight:400; font-size:10px; background:radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), linear-gradient(0deg, rgb(255, 255, 255) 0%, rgba(255, 255, 255, 0.7) 100%), rgba(239, 235, 228, 0.7); border-radius:24px; box-shadow:0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));" class="wt-cli-cookie-bar"><div class="cli-wrapper"><h5 role="heading" aria-level="5" tabindex="0" id="wt-cli-cookie-banner-title" style="display:block; background-color:rgba(0, 0, 0, 0); border-color:rgb(38, 26, 40); color:rgb(38, 26, 40); font-family:var(--Font-Family-Sans-Serif, Figtree); font-size:var(--Font-Font-Size-L, 20px); font-style:normal; font-weight:var(--Font-Font-Weight-Semi-Bold, 600); line-height:var(--Font-Line-Height-XL, 28px); letter-spacing:var(--Font-Letter-Spacing-M, 0.2px);">This website uses cookies</h5><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message" style="font-size:10px!important">Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.<br />
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Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under <a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid rgb(137, 136, 136); text-decoration:none; border-top-color:rgb(137, 136, 136); border-right-color:rgb(137, 136, 136); border-left-color:rgb(137, 136, 136); font-family:gilroy,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji; ;"class="wt-cli-element cli_settings_button"  >cookie settings</a> and in our <a href="https://insiderone.com/privacy-policy/">privacy policy.</a> <a href="https://insiderone.com/legal/">Legal information.</a><br />
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<div class="cli-bar-btn_container"><a id="wt-cli-accept-all-btn" tabindex="0" role='button' style="border-radius:22px; padding:8px 25px; border-color:rgb(255, 255, 255); font-size:12px; font-weight:500;" data-cli_action="accept_all"  class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button" >Accept All</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 0px 5px 10px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-family:Figtree, Arial, sans-serif, 'apple color emoji', 'segoe ui emoji', 'segoe ui symbol', 'noto color emoji'; font-size:12px;" data-cli_action="accept"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Only Necessary</a><a id="wt-cli-reject-btn" tabindex="0" role='button' style="margin:5px 5px 5px 0px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-size:12px;"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header_reject cli_action_button"  data-cli_action="reject">Decline All</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true">
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                        <h4 id='wt-cli-privacy-title'>Privacy Overview</h4>                        <div class="cli-privacy-content">
                            <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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                                    <div class="cli-tab-section">
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                            <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
                                Necessary                            </a>
                                                                                        <div class="wt-cli-necessary-checkbox">
                                    <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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                                    Always Enabled                                </span>
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                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. 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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. 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