Rivalry2

Personalización para visitantes anónimos: ventajas y cómo empezar
2026-03-06 03:26 Diff
https://useinsider.com/es/anonymous-visitor-personalization/
Sin embargo, la mayoría del tráfico del sitio web suele estar compuesto por visitantes anónimos. Sin personalizar su experiencia, estás perdiendo posibles conversiones y ingresos. Además, estás perdiendo la oportunidad de reducir drásticamente el tiempo y el dinero que se necesita para convertir a los visitantes por primera vez en clientes pagadores.
En esta guía, aprenderás cómo funciona la personalización para visitantes anónimos, por qué es importante y cómo implementarla. Utilizaremos Insider One, nuestra plataforma empresarial para ofrecer experiencias personalizadas en todos los canales, para mostrar la personalización anónima en acción.
Insider One puede ayudarte a implementar la personalización omnicanal en todos los puntos de contacto, desde tu sitio web y la aplicación móvil hasta canales como correo electrónico, notificaciones push, SMS y WhatsApp. Visita nuestro sitio web o agenda una demostración con nuestro equipo para obtener más información.
Cómo funciona la personalización para visitantes anónimos

Como cualquier otro tipo de personalización, esta se basa en aprovechar datos sobre los intereses, comportamientos y preferencias de los usuarios. La dificultad radica en que no dispones de información de contacto, por lo que no puedes usar emails, números de teléfono y otros identificadores similares para dirigirte a los visitantes.
Por eso, las soluciones para la personalización de visitantes anónimos pueden:
Rastrear todo lo que los usuarios anónimos hacen en tu sitio, como las categorías que navegan, los rangos de precios que les interesan y los artículos que añaden a sus carritos.
Almacenar esa información (generalmente contra un ID de sesión) en un lugar de fácil acceso y uso. Esto suele ser una plataforma de datos de clientes (CDP) — un software diseñado específicamente para unificar y almacenar datos de clientes.
Por ejemplo, la captura de pantalla muestra cómo el CDP de Insider One almacena datos de visitantes anónimos, incluyendo todas las acciones en el sitio web, los productos vistos por última vez y abandonados, y más.
Con estos datos, puedes empezar a personalizar la experiencia de los usuarios anónimos ofreciéndoles:
Contenido relevante, mensajes y recomendaciones de productos. Por ejemplo, un motor de recomendaciones versátil puede ofrecer sugerencias personalizadas a los visitantes anónimos basadas en su historial de navegación, preferencias de atributos y toda otra información relevante. Es una forma estupenda de mejorar métricas clave como las tasas de conversión, el valor medio del pedido (AOV) y los ingresos.
Notificaciones Web Push oportunas y contextuales. Enviar notificaciones push no requiere información de contacto. Los usuarios solo tienen que aceptar recibir notificaciones de tu parte. Desde ahí, puedes enviarles notificaciones push con productos relevantes para atraerlos de nuevo a tu sitio y convertirlos de manera más rápida y económica (comparado con los anuncios de retargeting tradicionales).
Empezando con la personalización web anónima

Ahora que sabes cómo funciona la personalización para visitantes anónimos, veamos cómo puedes implementarla con Insider.
Paso 1: Recolección de datos y segmentación

Una vez que Insider One está configurado en tu sitio o app, comienza automáticamente a recoger datos del comportamiento de los usuarios y a crear perfiles 360º de todos los clientes y visitantes anónimos.
Para los visitantes anónimos, estos perfiles de usuario contienen información esencial como:
Productos vistos recientemente.
Productos abandonados recientemente.
Páginas visitadas, categorías y otros atributos (por ejemplo, colores, tamaños y rangos de precios).
Nuestro CDP empresarial guarda los datos de los visitantes anónimos durante 90 días, dándote tiempo de sobra para convertirlos en clientes de pago. Los datos de los clientes conocidos se mantienen durante cinco años, aunque este período puede ampliarse según tus necesidades.
De hecho, la personalización para visitantes anónimos es uno de los principales usos de nuestro CDP para los marketers. Por eso puedes aprovechar la información que Insider One ha recogido de las interacciones de los usuarios en tu sitio, así como datos de diversas plataformas de gestión de datos (DMPs).
Además, configurar la recogida de datos no es complejo ni lleva mucho tiempo. No necesitas invertir un montón de horas de ingeniería para configurar nuestros detectores y asegurarte de que funcionan correctamente.
De hecho, si tienes un negocio de comercio electrónico, con solo una etiqueta puedes rastrear tu sitio, empezar a recoger datos de comportamiento y crear un catálogo de productos. Esta es la opción perfecta para equipos que quieren empezar rápido y experimentar con la personalización anónima inmediatamente.
Paso 2: Mensajes relevantes, contenido y recomendaciones de productos

Con tus datos listos, puedes comenzar a personalizar la experiencia de los visitantes anónimos. Esto incluye todos los elementos de tu sitio, como banners, categorías, recomendaciones de productos y más.
Por ejemplo, puedes usar Insider One para lanzar diferentes tipos de campañas de recomendación de productos. También puedes elegir dónde aparecen estas recomendaciones: en todas las páginas, en páginas de productos y artículos, en páginas de categorías o en páginas de carrito.
Personalizar el motor de recomendación de productos para cada cliente
Hay un montón de estrategias de recomendación sin cookies que puedes usar, como:
Algoritmos genéricos, tipo productos más populares, superventas, productos con mayores descuentos, novedades, productos en tendencia y productos más valiosos.
Filtros contextuales, como «vistos juntos», «vistos recientemente», «comprados juntos», «productos más vendidos por ubicación», recomendaciones en la página de pago, «comprado con el último producto», y más.
Filtrado colaborativo, donde las recomendaciones se basan en los patrones de comportamiento de usuarios similares. Esto incluye visitas a productos, compras y artículos añadidos al carrito.
Además, el algoritmo de recomendación automatizada de Insider One (Chef) puede detectar automáticamente la mejor combinación de estas estrategias, probando los algoritmos de productos más populares, superventas, basados en usuarios, productos con mayores descuentos, novedades y en tendencia, para mejorar las tasas de conversión.
Todo esto se controla con un simple editor WYSIWYG, lo que facilita el lanzamiento de campañas de recomendaciones personalizadas sin depender de equipos técnicos.
En resumen, tienes un montón de opciones para crear recomendaciones de productos personalizadas que te ayudarán a captar y convertir a visitantes anónimos mucho más rápido.
Para un ejemplo práctico, echa un vistazo a nuestro caso de estudio con Sapphire. Utilizaron nuestro Smart Recommender impulsado por IA para mejorar el descubrimiento de productos, ofreciendo a los usuarios una visión personalizada de los muchos productos disponibles. Esto permitió a la empresa alcanzar un ROI de 12X.
Paso 3: Notificaciones web push personalizadas

Aunque personalices completamente la experiencia en el sitio, muchos visitantes nuevos no se convertirán de inmediato. Probablemente abandonarán el sitio, seguirán navegando por otros y, en algunos casos, realizarán una compra más adelante.
Usar anuncios online en buscadores y redes sociales es la estrategia tradicional para superar este desafío. Sin embargo, los anuncios pueden resultar muy caros y disminuir tus márgenes de beneficio.
Aquí es donde las notificaciones Web Push son increíblemente valiosas. Te permiten traer de vuelta a tu sitio a visitantes anónimos con ofertas personalizadas basadas en lo que han mostrado interés. Además, no tienen coste adicional por envío, lo que las hace una solución mucho más rentable que los anuncios de remarketing.
También las notificaciones Web Push no requieren ningún dato personal o de contacto. Los visitantes solo necesitan aceptar recibir notificaciones (tenemos plantillas para esto), lo cual es un compromiso mucho menor que proporcionar un email o número de teléfono.
La capacidad de traer de vuelta a estos visitantes anónimos a tu sitio es crucial para reducir los costes de adquisición, ya que no tienes que retargetear a los usuarios con anuncios de rendimiento caros.
Por ejemplo, Lenovo usó las notificaciones Web Push de Insider One para segmentar diferentes tipos de usuarios. Esto les permitió contactar a visitantes que abandonaron sus carritos y traerlos de vuelta al sitio, logrando una reducción del 10% en las tasas de abandono de carritos.
Personaliza toda la experiencia del cliente con Insider One

Insider One te permite personalizar la experiencia de los visitantes anónimos, lo que resulta en:
Menores costes de adquisición.
Tasas de conversión más altas.
Una experiencia más agradable para los visitantes de tu web.
Mejor aprovechamiento de tu presupuesto de marketing gracias a las mayores tasas de conversión y los menores costes de adquisición.
Si te interesa explorar esta capacidad, haz clic aquí para programar una demo con nuestro equipo.
Además, Insider One es mucho más que una solución para la personalización de visitantes anónimos. Nuestra plataforma de marketing puede ayudarte a unificar tus datos de clientes, ampliar tu alcance a través de canales, ofrecer experiencias personalizadas en todos ellos y mucho más.
Unificación de datos potente y segmentación avanzada

Además de crear perfiles para visitantes anónimos, el CDP de Insider One también te ayuda a agrupar todos los datos de clientes en un solo lugar. Puedes usarlo para unificar datos de primera, segunda y tercera mano de cualquier fuente online o offline, incluyendo:
CRMs, como Salesforce, Pipedrive y HubSpot.
Software de atención al cliente, como Zendesk e Intercom.
Herramientas de análisis, como Mixpanel, Amplitude y Google Analytics.
Y muchas otras soluciones populares utilizadas por equipos de marketing, ventas y técnicos.
Tener tus datos en un solo lugar (en lugar de dispersos en diferentes ubicaciones) te permite comprender el viaje completo del cliente, evitar saltar entre herramientas y dirigirte a los clientes de manera más efectiva.
Para los clientes conocidos, los perfiles 360º pueden contener mucha información valiosa, incluyendo:
Nombre e información de contacto.
Información demográfica.
Accesibilidad por canal.
Compras anteriores.
Productos vistos y abandonados recientemente.
Características predictivas como la probabilidad de compra.
Y más.
Una vez que tengas tus datos de clientes listos, podrás segmentar tus audiencias y llegar de manera más efectiva a diferentes tipos de clientes. La segmentación avanzada de Insider One te permite clasificar a tus clientes usando:
Características estándar, como dispositivos, sistemas operativos, ubicaciones geográficas y más.
Audiencias predefinidas, como potenciales clientes, usuarios de la app móvil, quienes abandonan el carrito, quienes abandonan la navegación y más.
Audiencias predictivas impulsadas por IA, como usuarios con alta afinidad por descuentos, probabilidad de compra o probabilidad de interactuar en un canal específico.
Estas opciones de segmentación detallada te permiten centrarte en las audiencias adecuadas para cada campaña, lo que resulta en mayor relevancia, compromiso e ingresos.
Personalización completa en el sitio web y en la app

Las capacidades avanzadas de personalización de Insider One te permiten adaptar cada elemento de tu sitio o app a las preferencias de cada cliente.
Como mencionamos antes, esto incluye las recomendaciones de productos que ven los usuarios. Puedes lanzar fácilmente estrategias de recomendación de productos en tu sitio sin depender de TI, usando el editor visual sencillo que mostramos anteriormente.
También puedes elegir entre una variedad de estrategias de recomendación de productos para visitantes desconocidos y clientes conocidos, incluyendo productos vistos recientemente, artículos con mayores descuentos, productos en tendencia y más.
Sin embargo, no solo te limitas a personalizar recomendaciones. Con Insider One, también puedes adaptar todos los demás elementos a las preferencias de los usuarios, incluyendo:
Categorías, banners y overlays. Por ejemplo, Adidas utilizó el Optimizador de Categorías de Insider One para mejorar la experiencia en su sitio móvil haciendo la navegación más fácil en pantallas pequeñas. El resultado fue un aumento del 50.3% en las tasas de conversión móvil.
Historias móviles. InStory de Insider One te permite añadir historias atrayentes, al estilo Instagram, a tu sitio. Las historias pueden personalizarse para cada cliente que las abre, con productos a medida, contenido y mensajes de marketing. Es una forma excelente de simplificar el descubrimiento de productos, impulsar el compromiso y generar ingresos adicionales.
Resultados de búsqueda en el sitio. EUREKA de Insider One utiliza procesamiento de lenguaje natural (NLP) y puntuación de productos dinámica para ofrecer resultados personalizados a cada cliente que utiliza la función de búsqueda de tu sitio. También agiliza el descubrimiento de productos con filtros de facetado avanzados. Estas capacidades pueden mejorar drásticamente las tasas de rebote, conversiones y AOV.
Para un ejemplo real de las capacidades de personalización web de Insider One, echa un vistazo a nuestro estudio de caso con Dover Saddlery. Utilizaron Insider One para ofrecer experiencias personalizadas en su sitio web y móvil, lo que les permitió:
Lograr un ROI de 29X.
Aumentar las tasas de conversión en un 5%.
Generar $2 millones en ingresos incrementales.
Alcance amplio en múltiples canales, incluyendo email, SMS, WhatsApp y más

Insider One también reúne más de 12 canales bajo un mismo techo. Esto te permite escalar tus esfuerzos de personalización en todos los puntos de contacto desde una sola plataforma.
Por ejemplo, puedes usar Insider One para llegar a los clientes a través de:
Email. Insider One te permite crear campañas de marketing por correo electrónico altamente dirigidas con todo tipo de elementos personalizados, incluyendo nombres, cumpleaños, artículos del carrito y más. También puedes extender tus recomendaciones de productos a través del correo electrónico. Insider One también es compatible con AMP Email, lo que te permite ofrecer experiencias interactivas similares a las web, donde los destinatarios pueden explorar artículos, responder encuestas, completar reservas y más, directamente dentro del correo electrónico.
SMS, WhatsApp, Facebook Messenger y LINE. Los canales de mensajería suelen tener altas tasas de apertura y conversión, lo que los hace esenciales para los marketers hoy en día. Por eso, Insider One te permite usarlos para enviar mensajes promocionales personalizados, reconocimientos de hitos, recordatorios de eventos, alertas de bajada de precios y mucho más.
Anuncios en redes sociales y de búsqueda (por ejemplo, en Google, Facebook, Instagram y TikTok). Como mencionamos, Insider One ofrece capacidades de segmentación detallada que te permiten construir todo tipo de audiencias. Puedes exportar estos segmentos y dirigirte a ellos a través de anuncios online. Pierre Cardin utilizó esta estrategia para lograr una mejora del 164.86% en el retorno de la inversión en publicidad, una reducción del 67.96% en el coste por adquisición y un aumento del 445% en la tasa de conversión.
En general, el amplio soporte de canales y las capacidades de personalización de Insider One te permiten implementar una verdadera personalización omnicanal y sacar el máximo provecho de cada interacción con el cliente.
Orquestación de viajes entre canales y automatización de marketing

Como puedes ver, Insider One puede ayudarte a llegar a leads y clientes en todos los puntos de contacto. Nuestra plataforma también te ayuda a integrar estos canales en una experiencia cohesiva y consistente con Architect, nuestro constructor de viajes del cliente entre canales y herramienta de automatización de marketing.
Architect te permite:
Crear flujos automatizados simples en más de 12 canales de marketing.
Construir, automatizar y gestionar campañas complejas entre canales utilizando un editor visual de arrastrar y soltar (y analizar sus resultados).
Mejorar los resultados de tus campañas y ahorrar tiempo utilizando automatizaciones impulsadas por IA, como predicciones del próximo mejor canal, optimización del momento de envío, selección automática del ganador de las pruebas A/B y más.
Si estás interesado, exploramos este tema en nuestra guía sobre cómo generar más ingresos con un constructor de viajes del cliente.
Haz clic aquí para reservar una demo con nuestro equipo y aprender cómo Insider One puede ayudarte a alcanzar tus objetivos comerciales. .
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.speaker-featured-image-container img {
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/* Need this fixes to add the widget files */








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}

.migration-lab-reviews{
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}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


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		width: 50%;
	}
}

/* EVENT QUICKFIXES */



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}

.homepage-core-differentiators-body-item-media img{
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}

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		z-index: 999999999999;
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	.wt-cli-cookie-bar-container h5{
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	}
}

.cli-bar-message a{
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}
	
main.flexible-layout{
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}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
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.cli-bar-btn_container{
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#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
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body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
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.footer-badges .badge img{
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}
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ease-in;
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ease-in;
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.header-menu-item-lang-list {
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}
	
	
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}	

	.cli-bar-btn_container{
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.cli-bar-btn_container a{
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		width:30%!important;
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#resources-post-slider{
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.cli-bar-message {
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.cli-modal-content.cli-bar-popup {
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background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

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box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
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div#cookie-law-info-bar {
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}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
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}
a#wt-cli-settings-btn {
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    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
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}
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}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
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}
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}



@media screen and (min-width: 1024px) {
	
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.homepage-case-study {
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.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
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.insiderone-simple-testimonial-inner-container a:hover {
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a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
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@media screen and (max-width: 1024px) {
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.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
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@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
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.insiderone-text-over-image-container:after {
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		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
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	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
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}
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	.comparison-ratings .brand-mobile {
    width: 100px !important;
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}		</style>
		
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contractual ni costos ocultos.">Migración sin miedo, sin dependencia contractual ni costos ocultos.</p></a></li><li class=""><a class="" href="/es/why-insiderone/" target=""><span data-text="Lo que hace diferente a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>Lo que hace diferente a Insider One</span><p data-text="Descubre qué nos hace diferentes">Descubre qué nos hace diferentes</p></a></li><li class=""><a class="" href="/es/compare-insiderone/" target=""><span data-text="Comparar proveedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" 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                        <h1 class="post-title">Personalización para visitantes anónimos: ventajas y cómo empezar</h1>


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                                <p>Si bien la personalización es fundamental en el mundo del marketing, muchas marcas aún no aprovechan todo su potencial. Específicamente, muchos equipos se centran solo en personalizar la experiencia de los clientes conocidos, es decir, aquellos que ya han proporcionado algún dato de contacto como su correo electrónico o número de teléfono.</p>
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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/es/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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                                                                <!--<p><span>Published</span> on </p>-->
                                <p><strong>Updated</strong> on 26 May 2025</p>

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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#como-funciona-la-personalizacion-para-visitantes-anonimos">Cómo funciona la personalización  para visitantes anónimos</a><li class="parent-level-item"><a href="#empezando-con-la-personalizacion-web-anonima">Empezando con la personalización web anónima</a><ul><li><a href="#paso-1-recoleccion-de-datos-y-segmentacion">Paso 1: Recolección de datos y segmentación</a></li><li><a href="#paso-2-mensajes-relevantes-contenido-y-recomendaciones-de-productos">Paso 2: Mensajes relevantes, contenido y   recomendaciones de productos</a></li><li><a href="#paso-3-notificaciones-web-push-personalizadas">Paso 3: Notificaciones web push personalizadas</a></li></ul></li><li class="parent-level-item"><a href="#personaliza-toda-la-experiencia-del-cliente-con-insider-one"> Personaliza toda la experiencia del cliente con Insider One </a><ul><li><a href="#unificacion-de-datos-potente-y-segmentacion-avanzada">Unificación de datos potente y segmentación avanzada</a></li><li><a href="#personalizacion-completa-en-el-sitio-web-y-en-la-app">Personalización completa en el sitio web y en la app</a></li><li><a href="#alcance-amplio-en-multiples-canales-incluyendo-email-sms-whatsapp-y-mas">Alcance amplio en múltiples canales, incluyendo email, SMS, WhatsApp y más</a></li><li><a href="#orquestacion-de-viajes-entre-canales-y-automatizacion-de-marketing">Orquestación de viajes entre canales y automatización de marketing</a></li></ul></li></ul></div>                            <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><p>Sin embargo, <strong>la mayor&iacute;a del tr&aacute;fico del sitio web suele estar compuesto por visitantes an&oacute;nimos</strong>. Sin personalizar su experiencia, est&aacute;s perdiendo posibles conversiones y ingresos. Adem&aacute;s, est&aacute;s perdiendo la oportunidad de reducir dr&aacute;sticamente el tiempo y el dinero que se necesita para convertir a los visitantes por primera vez en clientes pagadores.</p>



<p>En esta gu&iacute;a, aprender&aacute;s c&oacute;mo funciona la personalizaci&oacute;n para visitantes an&oacute;nimos, por qu&eacute; es importante y c&oacute;mo implementarla. Utilizaremos Insider One, nuestra plataforma empresarial para ofrecer experiencias personalizadas en todos los canales, para mostrar la personalizaci&oacute;n an&oacute;nima en acci&oacute;n.</p>



<p><em>Insider One puede ayudarte a implementar la personalizaci&oacute;n omnicanal en todos los puntos de contacto, desde tu sitio web y la aplicaci&oacute;n m&oacute;vil hasta canales como correo electr&oacute;nico, notificaciones push, SMS y WhatsApp. <a href="https://insiderone.com/es" target="_blank" rel="noreferrer noopener">Visita nuestro sitio web</a> o a<a href="https://insiderone.com/es/request-a-demo/" target="_blank" rel="noreferrer noopener">genda una demostraci&oacute;n con nuestro equipo</a> para obtener m&aacute;s informaci&oacute;n.</em></p>



<h2 class="wp-block-heading" id="como-funciona-la-personalizacion-para-visitantes-anonimos">C&oacute;mo funciona la personalizaci&oacute;n  para visitantes an&oacute;nimos</h2>



<p>Como cualquier otro tipo de personalizaci&oacute;n, esta se basa en aprovechar datos sobre los intereses, comportamientos y preferencias de los usuarios. La dificultad radica en que no dispones de informaci&oacute;n de contacto, por lo que no puedes usar emails, n&uacute;meros de tel&eacute;fono y otros identificadores similares para dirigirte a los visitantes.</p>



<p>Por eso, las soluciones para la personalizaci&oacute;n de visitantes an&oacute;nimos pueden:</p>



<ul class="wp-block-list">
<li><strong>Rastrear todo lo que</strong> <strong>los usuarios an&oacute;nimos</strong> <strong>hacen en tu sitio</strong>, como las categor&iacute;as que navegan, los rangos de precios que les interesan y los art&iacute;culos que a&ntilde;aden a sus carritos.</li>



<li><strong>Almacenar esa informaci&oacute;n (generalmente contra un ID de sesi&oacute;n)</strong> en un lugar de f&aacute;cil acceso y uso. Esto suele ser una <a href="https://insiderone.com/es/best-customer-data-platform/" target="_blank" rel="noreferrer noopener">plataforma de datos de clientes (CDP)</a> &mdash; un software dise&ntilde;ado espec&iacute;ficamente para unificar y almacenar datos de clientes.</li>
</ul>



<p>Por ejemplo, la captura de pantalla muestra c&oacute;mo el CDP de Insider One almacena datos de visitantes an&oacute;nimos, incluyendo todas las acciones en el sitio web, los productos vistos por &uacute;ltima vez y abandonados, y m&aacute;s.</p>



<figure class="wp-block-image aligncenter size-large"><img fetchpriority="high" decoding="async" width="1024" height="698" src="https://insiderone.com/assets/media/2023/02/best-ecommerce-personalization-software-2-1024x698.png" alt="Perfil unificado de cliente an&oacute;nimo de Insider One
" class="wp-image-395175" srcset="https://insiderone.com/assets/media/2023/02/best-ecommerce-personalization-software-2-1024x698.png 1024w, https://insiderone.com/assets/media/2023/02/best-ecommerce-personalization-software-2-300x205.png 300w, https://insiderone.com/assets/media/2023/02/best-ecommerce-personalization-software-2-768x524.png 768w, https://insiderone.com/assets/media/2023/02/best-ecommerce-personalization-software-2.png 1276w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Con estos datos, puedes empezar a personalizar la experiencia de los usuarios an&oacute;nimos ofreci&eacute;ndoles:</p>



<ul class="wp-block-list">
<li><strong>Contenido relevante, mensajes y recomendaciones de productos</strong>. Por ejemplo, un <a href="https://insiderone.com/product-recommendation-engine/" target="_blank" rel="noreferrer noopener">motor de recomendaciones vers&aacute;til</a> puede ofrecer sugerencias personalizadas a los visitantes an&oacute;nimos basadas en su historial de navegaci&oacute;n, preferencias de atributos y toda otra informaci&oacute;n relevante. Es una forma estupenda de mejorar m&eacute;tricas clave como las tasas de conversi&oacute;n, el valor medio del pedido (AOV) y los ingresos.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="1646" height="1199" src="https://insiderone.com/assets/media/2024/01/image17-min-1.png" alt="Ejemplo de motor de recomendaci&oacute;n de productos para ofrecer sugerencias altamente relevantes a cada visitante del sitio web." class="wp-image-457540" srcset="https://insiderone.com/assets/media/2024/01/image17-min-1.png 1646w, https://insiderone.com/assets/media/2024/01/image17-min-1-300x219.png 300w, https://insiderone.com/assets/media/2024/01/image17-min-1-1024x746.png 1024w, https://insiderone.com/assets/media/2024/01/image17-min-1-768x559.png 768w" sizes="(max-width: 1646px) 100vw, 1646px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Notificaciones Web Push oportunas y contextuales. </strong>Enviar notificaciones push no requiere informaci&oacute;n de contacto. Los usuarios solo tienen que aceptar recibir notificaciones de tu parte. Desde ah&iacute;, puedes enviarles <a href="https://insiderone.com/push-notification-software/" target="_blank" rel="noreferrer noopener">notificaciones push</a> con productos relevantes para atraerlos de nuevo a tu sitio y convertirlos de manera m&aacute;s r&aacute;pida y econ&oacute;mica (comparado con los anuncios de retargeting tradicionales).</li>
</ul>



<figure class="wp-block-image size-full"><img decoding="async" width="823" height="664" src="https://insiderone.com/assets/media/2023/09/personalization-engines-1-1.png" alt="Consentimiento para notificaciones push web de Insider One" class="wp-image-433894" srcset="https://insiderone.com/assets/media/2023/09/personalization-engines-1-1.png 823w, https://insiderone.com/assets/media/2023/09/personalization-engines-1-1-300x242.png 300w, https://insiderone.com/assets/media/2023/09/personalization-engines-1-1-768x620.png 768w" sizes="(max-width: 823px) 100vw, 823px" /></figure>



<h2 class="wp-block-heading" id="empezando-con-la-personalizacion-web-anonima">Empezando con la personalizaci&oacute;n web an&oacute;nima</h2>



<p>Ahora que sabes c&oacute;mo funciona la personalizaci&oacute;n para visitantes an&oacute;nimos, veamos c&oacute;mo puedes implementarla con Insider.</p>



<h3 class="wp-block-heading" id="paso-1-recoleccion-de-datos-y-segmentacion">Paso 1: Recolecci&oacute;n de datos y segmentaci&oacute;n</h3>



<p>Una vez que Insider One est&aacute; configurado en tu sitio o app, comienza autom&aacute;ticamente a recoger datos del comportamiento de los usuarios y a crear <a href="https://insiderone.com/360-degree-customer-view/" target="_blank" rel="noreferrer noopener">perfiles 360&ordm; </a> de todos los clientes y visitantes an&oacute;nimos.</p>



<p>Para los visitantes an&oacute;nimos, estos perfiles de usuario contienen informaci&oacute;n esencial como:</p>



<ul class="wp-block-list">
<li>Productos vistos recientemente.</li>



<li>Productos abandonados recientemente.</li>



<li>P&aacute;ginas visitadas, categor&iacute;as y otros atributos (por ejemplo, colores, tama&ntilde;os y rangos de precios).</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="1963" height="1328" src="https://insiderone.com/assets/media/2023/03/best-customer-data-platform-4.png" alt="Perfil Unificado de Cliente An&oacute;nimo de Insider One" class="wp-image-399415" srcset="https://insiderone.com/assets/media/2023/03/best-customer-data-platform-4.png 1963w, https://insiderone.com/assets/media/2023/03/best-customer-data-platform-4-300x203.png 300w, https://insiderone.com/assets/media/2023/03/best-customer-data-platform-4-1024x693.png 1024w, https://insiderone.com/assets/media/2023/03/best-customer-data-platform-4-768x520.png 768w" sizes="(max-width: 1963px) 100vw, 1963px" /></figure></div>


<p><strong>Nuestro</strong> <a href="https://insiderone.com/es/enterprise-cdp/" target="_blank" rel="noreferrer noopener"><strong>CDP empresarial </strong></a> <strong>guarda los datos de los visitantes an&oacute;nimos durante 90 d&iacute;as</strong>, d&aacute;ndote tiempo de sobra para convertirlos en clientes de pago. Los datos de los clientes conocidos se mantienen durante cinco a&ntilde;os, aunque este per&iacute;odo puede ampliarse seg&uacute;n tus necesidades.</p>



<p>De hecho, la personalizaci&oacute;n para visitantes an&oacute;nimos es uno de los <a href="https://insiderone.com/es/cdp-use-cases/" target="_blank" rel="noreferrer noopener">principales usos de nuestro CDP para los marketers.</a> Por eso puedes aprovechar la informaci&oacute;n que Insider One ha recogido de las interacciones de los usuarios en tu sitio, as&iacute; como datos de diversas plataformas de gesti&oacute;n de datos (DMPs).</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="606" src="https://insiderone.com/assets/media/2024/07/03-1-1024x606.png" alt="" class="wp-image-486033" srcset="https://insiderone.com/assets/media/2024/07/03-1-1024x606.png 1024w, https://insiderone.com/assets/media/2024/07/03-1-300x177.png 300w, https://insiderone.com/assets/media/2024/07/03-1-768x454.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Adem&aacute;s, configurar la recogida de datos no es complejo ni lleva mucho tiempo. No necesitas invertir un mont&oacute;n de horas de ingenier&iacute;a para configurar nuestros detectores y asegurarte de que funcionan correctamente. </p>



<p>De hecho, si tienes un negocio de comercio electr&oacute;nico, <strong>con solo una etiqueta puedes rastrear tu sitio, empezar a recoger datos de comportamiento y crear un cat&aacute;logo de productos.</strong> Esta es la opci&oacute;n perfecta para equipos que quieren empezar r&aacute;pido y experimentar con la personalizaci&oacute;n an&oacute;nima inmediatamente.</p>



<h3 class="wp-block-heading" id="paso-2-mensajes-relevantes-contenido-y-recomendaciones-de-productos">Paso 2: Mensajes relevantes, contenido y   recomendaciones de productos</h3>



<p>Con tus datos listos, puedes comenzar a personalizar la experiencia de los visitantes an&oacute;nimos. Esto incluye todos los elementos de tu sitio, como banners, categor&iacute;as, recomendaciones de productos y m&aacute;s.</p>



<p>Por ejemplo, puedes usar Insider One para lanzar diferentes tipos de campa&ntilde;as de recomendaci&oacute;n de productos. Tambi&eacute;n puedes elegir d&oacute;nde aparecen estas recomendaciones: en todas las p&aacute;ginas, en p&aacute;ginas de productos y art&iacute;culos, en p&aacute;ginas de categor&iacute;as o en p&aacute;ginas de carrito.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1999" height="1097" src="https://insiderone.com/assets/media/2024/01/image8-min.png" alt="Personalizar el motor de recomendaci&oacute;n de productos para cada cliente" class="wp-image-456595" srcset="https://insiderone.com/assets/media/2024/01/image8-min.png 1999w, https://insiderone.com/assets/media/2024/01/image8-min-300x165.png 300w, https://insiderone.com/assets/media/2024/01/image8-min-1024x562.png 1024w, https://insiderone.com/assets/media/2024/01/image8-min-768x421.png 768w" sizes="(max-width: 1999px) 100vw, 1999px" /><figcaption class="wp-element-caption">Personalizar el motor de recomendaci&oacute;n de productos para cada cliente</figcaption></figure>



<p>Hay un mont&oacute;n de estrategias de recomendaci&oacute;n sin cookies que puedes usar, como:</p>



<ul class="wp-block-list">
<li><strong>Algoritmos gen&eacute;ricos</strong>, tipo productos m&aacute;s populares, superventas, productos con mayores descuentos, novedades, productos en tendencia y productos m&aacute;s valiosos.</li>



<li><strong>Filtros contextuales</strong>, como «vistos juntos», «vistos recientemente», «comprados juntos», «productos m&aacute;s vendidos por ubicaci&oacute;n», recomendaciones en la p&aacute;gina de pago, «comprado con el &uacute;ltimo producto», y m&aacute;s. </li>



<li><strong>Filtrado colaborativo</strong>, donde las recomendaciones se basan en los patrones de comportamiento de usuarios similares. Esto incluye visitas a productos, compras y art&iacute;culos a&ntilde;adidos al carrito.</li>
</ul>



<p>Adem&aacute;s, el algoritmo de recomendaci&oacute;n automatizada de Insider One (Chef) puede <strong>detectar autom&aacute;ticamente la mejor combinaci&oacute;n de estas estrategias, probando los algoritmos</strong> de productos m&aacute;s populares, superventas, basados en usuarios, productos con mayores descuentos, novedades y en tendencia, para mejorar las tasas de conversi&oacute;n.</p>



<p>Todo esto se controla con un simple editor WYSIWYG, lo que facilita el lanzamiento de campa&ntilde;as de recomendaciones personalizadas sin depender de equipos t&eacute;cnicos.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="486" src="https://insiderone.com/assets/media/2024/02/anonymous-visitor-personalization-f1-1024x486.png" alt="El editor WYSIWYG de Insider One, que facilita el lanzamiento de campa&ntilde;as de recomendaci&oacute;n personalizadas" class="wp-image-460233" srcset="https://insiderone.com/assets/media/2024/02/anonymous-visitor-personalization-f1-1024x486.png 1024w, https://insiderone.com/assets/media/2024/02/anonymous-visitor-personalization-f1-300x142.png 300w, https://insiderone.com/assets/media/2024/02/anonymous-visitor-personalization-f1-768x364.png 768w, https://insiderone.com/assets/media/2024/02/anonymous-visitor-personalization-f1.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>En resumen, tienes un mont&oacute;n de opciones para crear recomendaciones de productos personalizadas que te ayudar&aacute;n a <strong>captar y convertir</strong> <strong>a visitantes an&oacute;nimos</strong> <strong>mucho m&aacute;s r&aacute;pido.</strong> </p>



<p>Para un ejemplo pr&aacute;ctico, echa un vistazo a nuestro <a href="https://insiderone.com/case-studies/sapphire/" target="_blank" rel="noreferrer noopener"> caso de estudio con Sapphire.</a> Utilizaron nuestro Smart Recommender impulsado por IA para mejorar el descubrimiento de productos, ofreciendo a los usuarios una visi&oacute;n personalizada de los muchos productos disponibles. Esto permiti&oacute; a la empresa <strong>alcanzar un ROI de 12X</strong>.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="1499" height="842" src="https://insiderone.com/assets/media/2024/01/sapphire-use-1.png" alt="Sapphire utiliz&oacute; el Recomendador Inteligente de Insider One impulsado por IA" class="wp-image-454591" srcset="https://insiderone.com/assets/media/2024/01/sapphire-use-1.png 1499w, https://insiderone.com/assets/media/2024/01/sapphire-use-1-300x169.png 300w, https://insiderone.com/assets/media/2024/01/sapphire-use-1-1024x575.png 1024w, https://insiderone.com/assets/media/2024/01/sapphire-use-1-768x431.png 768w" sizes="(max-width: 1499px) 100vw, 1499px" /></figure></div>


<h3 class="wp-block-heading" id="paso-3-notificaciones-web-push-personalizadas">Paso 3: Notificaciones web push personalizadas</h3>



<p>Aunque personalices completamente la experiencia en el sitio, muchos visitantes nuevos no se convertir&aacute;n de inmediato. Probablemente abandonar&aacute;n el sitio, seguir&aacute;n navegando por otros y, en algunos casos, realizar&aacute;n una compra m&aacute;s adelante.</p>



<p>Usar anuncios online en buscadores y redes sociales es la estrategia tradicional para superar este desaf&iacute;o. Sin embargo, los anuncios pueden resultar muy caros y disminuir tus m&aacute;rgenes de beneficio.</p>



<p>Aqu&iacute; es donde las notificaciones Web Push son incre&iacute;blemente valiosas. Te permiten traer de vuelta a tu sitio a visitantes an&oacute;nimos con ofertas personalizadas basadas en lo que han mostrado inter&eacute;s. Adem&aacute;s, no tienen coste adicional por env&iacute;o, lo que las hace una <strong>soluci&oacute;n mucho m&aacute;s rentable que los anuncios de remarketing. </strong></p>



<p>Tambi&eacute;n las notificaciones Web Push no requieren ning&uacute;n dato personal o de contacto. Los visitantes solo necesitan aceptar recibir notificaciones (tenemos plantillas para esto), lo cual es un compromiso mucho menor que proporcionar un email o n&uacute;mero de tel&eacute;fono.</p>



<p>La capacidad de traer de vuelta a estos visitantes an&oacute;nimos a tu sitio es crucial para reducir los costes de adquisici&oacute;n, ya que no tienes que retargetear a los usuarios con anuncios de rendimiento caros. </p>



<p>Por ejemplo, <a href="https://insiderone.com/case-studies/lenovo-video/" target="_blank" rel="noreferrer noopener"> Lenovo us&oacute; las notificaciones Web Push </a> de Insider One para segmentar diferentes tipos de usuarios. Esto les permiti&oacute; contactar a visitantes que abandonaron sus carritos y traerlos de vuelta al sitio, logrando una <strong>reducci&oacute;n del 10% en las tasas de abandono de carritos.</strong></p>



<h2 class="wp-block-heading" id="personaliza-toda-la-experiencia-del-cliente-con-insider-one"> Personaliza toda la experiencia del cliente con Insider One </h2>



<p>Insider One te permite personalizar la experiencia de los visitantes an&oacute;nimos, lo que resulta en:</p>



<ul class="wp-block-list">
<li>Menores costes de adquisici&oacute;n.</li>



<li>Tasas de conversi&oacute;n m&aacute;s altas.</li>



<li>Una experiencia m&aacute;s agradable para los visitantes de tu web.</li>



<li>Mejor aprovechamiento de tu presupuesto de marketing gracias a las mayores tasas de conversi&oacute;n y los menores costes de adquisici&oacute;n.</li>
</ul>



<p>Si te interesa explorar esta capacidad, <a href="https://insiderone.com/es/request-a-demo/" target="_blank" rel="noreferrer noopener">haz clic aqu&iacute; para programar una demo con nuestro equipo.</a></p>



<p>Adem&aacute;s, <strong>Insider One es mucho m&aacute;s que una soluci&oacute;n para la personalizaci&oacute;n de visitantes an&oacute;nimos.</strong> Nuestra <a href="https://insiderone.com/es/enterprise-marketing-platforms/" target="_blank" rel="noreferrer noopener">plataforma de marketing </a> puede ayudarte a unificar tus datos de clientes, ampliar tu alcance a trav&eacute;s de canales, ofrecer experiencias personalizadas en todos ellos y mucho m&aacute;s.</p>



<h3 class="wp-block-heading" id="unificacion-de-datos-potente-y-segmentacion-avanzada">Unificaci&oacute;n de datos potente y segmentaci&oacute;n avanzada</h3>



<p>Adem&aacute;s de crear perfiles para visitantes an&oacute;nimos, <a href="https://insiderone.com/connect/" target="_blank" rel="noreferrer noopener">el CDP de Insider One </a> tambi&eacute;n te ayuda a agrupar todos los datos de clientes en un solo lugar. Puedes usarlo para unificar datos de primera, segunda y tercera mano de cualquier fuente online o offline, incluyendo:</p>



<ul class="wp-block-list">
<li>CRMs, como Salesforce, Pipedrive y HubSpot.</li>



<li>Software de atenci&oacute;n al cliente, como Zendesk e Intercom.</li>



<li>Herramientas de an&aacute;lisis, como Mixpanel, Amplitude y Google Analytics.</li>



<li>Y muchas otras soluciones populares utilizadas por equipos de marketing, ventas y t&eacute;cnicos.</li>
</ul>



<p>Tener tus datos en un solo lugar (en lugar de dispersos en diferentes ubicaciones) te permite comprender el viaje completo del cliente, evitar saltar entre herramientas y <a href="https://insiderone.com/es/customer-targeting/" target="_blank" rel="noreferrer noopener"> dirigirte a los clientes </a> de manera m&aacute;s efectiva.</p>



<p>Para los clientes conocidos, los perfiles 360&ordm; pueden contener mucha informaci&oacute;n valiosa, incluyendo:</p>



<ul class="wp-block-list">
<li>Nombre e informaci&oacute;n de contacto.</li>



<li>Informaci&oacute;n demogr&aacute;fica.</li>



<li>Accesibilidad por canal.</li>



<li>Compras anteriores.</li>



<li>Productos vistos y abandonados recientemente.</li>



<li>Caracter&iacute;sticas predictivas como la probabilidad de compra.</li>



<li>Y m&aacute;s.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="859" height="1024" src="https://insiderone.com/assets/media/2024/01/image14-min-859x1024.png" alt="El CDP de Insider One crea autom&aacute;ticamente perfiles detallados y completos de clientes en 360 grados" class="wp-image-457536" srcset="https://insiderone.com/assets/media/2024/01/image14-min-859x1024.png 859w, https://insiderone.com/assets/media/2024/01/image14-min-252x300.png 252w, https://insiderone.com/assets/media/2024/01/image14-min-768x915.png 768w, https://insiderone.com/assets/media/2024/01/image14-min.png 1294w" sizes="(max-width: 859px) 100vw, 859px" /></figure>



<p>Una vez que tengas tus datos de clientes listos, podr&aacute;s segmentar tus audiencias y llegar de manera m&aacute;s efectiva a diferentes tipos de clientes. La <a href="https://insiderone.com/es/segmentation/" target="_blank" rel="noreferrer noopener">segmentaci&oacute;n avanzada</a> de Insider One te permite clasificar a tus clientes usando:</p>



<ul class="wp-block-list">
<li><strong>Caracter&iacute;sticas est&aacute;ndar</strong>, como dispositivos, sistemas operativos, ubicaciones geogr&aacute;ficas y m&aacute;s.</li>



<li><strong>Audiencias predefinidas</strong>, como potenciales clientes, usuarios de la app m&oacute;vil, quienes abandonan el carrito, quienes abandonan la navegaci&oacute;n y m&aacute;s.</li>
</ul>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1600" height="719" src="https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-6-1.png" alt="Insider One - Audiencias predefinidas" class="wp-image-458901" srcset="https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-6-1.png 1600w, https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-6-1-300x135.png 300w, https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-6-1-1024x460.png 1024w, https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-6-1-768x345.png 768w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure>



<ul class="wp-block-list">
<li><strong>Audiencias predictivas impulsadas por IA</strong>, como usuarios con alta afinidad por descuentos, probabilidad de compra o probabilidad de interactuar en un canal espec&iacute;fico.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="698" src="https://insiderone.com/assets/media/2023/09/personalization-engines-6-1024x698.png" alt="Audiencias predictivas de Insider One" class="wp-image-433914" srcset="https://insiderone.com/assets/media/2023/09/personalization-engines-6-1024x698.png 1024w, https://insiderone.com/assets/media/2023/09/personalization-engines-6-300x204.png 300w, https://insiderone.com/assets/media/2023/09/personalization-engines-6-768x523.png 768w, https://insiderone.com/assets/media/2023/09/personalization-engines-6.png 1275w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Estas opciones de segmentaci&oacute;n detallada te permiten centrarte en las audiencias adecuadas para cada campa&ntilde;a, lo que resulta en mayor relevancia, compromiso e ingresos.</p>



<h3 class="wp-block-heading" id="personalizacion-completa-en-el-sitio-web-y-en-la-app">Personalizaci&oacute;n completa en el sitio web y en la app</h3>



<p>Las capacidades avanzadas de personalizaci&oacute;n de Insider One te permiten adaptar cada elemento de tu sitio o app a las preferencias de cada cliente.</p>



<p>Como mencionamos antes, esto incluye las recomendaciones de productos que ven los usuarios. Puedes <strong>lanzar f&aacute;cilmente estrategias</strong> <strong>de recomendaci&oacute;n de productos </strong> <strong>en tu sitio sin depender de TI</strong>, usando el editor visual sencillo que mostramos anteriormente.</p>



<p>Tambi&eacute;n puedes elegir entre una variedad de estrategias de recomendaci&oacute;n de productos para visitantes desconocidos y clientes conocidos, incluyendo productos vistos recientemente, art&iacute;culos con mayores descuentos, productos en tendencia y m&aacute;s. </p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="535" src="https://insiderone.com/assets/media/2023/09/personalization-engines-18-1024x535.png" alt="Estrategias de recomendaci&oacute;n de productos personalizados de Insider One" class="wp-image-433889" srcset="https://insiderone.com/assets/media/2023/09/personalization-engines-18-1024x535.png 1024w, https://insiderone.com/assets/media/2023/09/personalization-engines-18-300x157.png 300w, https://insiderone.com/assets/media/2023/09/personalization-engines-18-768x401.png 768w, https://insiderone.com/assets/media/2023/09/personalization-engines-18.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Sin embargo, no solo te limitas a personalizar recomendaciones. Con Insider One, tambi&eacute;n puedes adaptar todos los dem&aacute;s elementos a las preferencias de los usuarios, incluyendo:</p>



<ul class="wp-block-list">
<li><strong>Categor&iacute;as, banners y overlays</strong>. Por ejemplo, <a href="https://insiderone.com/es/case-studies/adidas/" target="_blank" rel="noreferrer noopener">Adidas utiliz&oacute; el Optimizador de Categor&iacute;as</a> de Insider One para mejorar la experiencia en su sitio m&oacute;vil haciendo la navegaci&oacute;n m&aacute;s f&aacute;cil en pantallas peque&ntilde;as. El resultado fue un aumento del 50.3% en las tasas de conversi&oacute;n m&oacute;vil.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="818" height="1024" src="https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-19-1-818x1024.png" alt="Optimizaci&oacute;n de categor&iacute;as en el sitio web de Adidas por Insider One" class="wp-image-458889" style="width:615px;height:auto" srcset="https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-19-1-818x1024.png 818w, https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-19-1-240x300.png 240w, https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-19-1-768x962.png 768w, https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-19-1.png 1278w" sizes="(max-width: 818px) 100vw, 818px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Historias m&oacute;viles</strong>. <a href="https://insiderone.com/es/instory-product-discovery-solution/" target="_blank" rel="noreferrer noopener">InStory de Insider One</a> te permite a&ntilde;adir historias atrayentes, al estilo Instagram, a tu sitio. Las historias pueden personalizarse para cada cliente que las abre, con productos a medida, contenido y mensajes de marketing. Es una forma excelente de simplificar el descubrimiento de productos, impulsar el compromiso y generar ingresos adicionales.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="560" src="https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-11-1024x560.png" alt="Insider One InStory, historias m&oacute;viles" class="wp-image-431851" srcset="https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-11-1024x560.png 1024w, https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-11-300x164.png 300w, https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-11-768x420.png 768w, https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-11.png 1941w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Resultados de b&uacute;squeda en el sitio</strong>. <a href="https://insiderone.com/es/eureka-personalized-search-results/" target="_blank" rel="noreferrer noopener">EUREKA de Insider One</a> utiliza procesamiento de lenguaje natural (NLP) y puntuaci&oacute;n de productos din&aacute;mica para ofrecer resultados personalizados a cada cliente que utiliza la funci&oacute;n de b&uacute;squeda de tu sitio. Tambi&eacute;n agiliza el descubrimiento de productos con filtros de facetado avanzados. Estas capacidades pueden mejorar dr&aacute;sticamente las tasas de rebote, conversiones y AOV.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="826" src="https://insiderone.com/assets/media/2023/12/eureka-recommendations-1024x826.png" alt="EUREKA de Insider One - resultados de b&uacute;squeda en el sitio" class="wp-image-450773" srcset="https://insiderone.com/assets/media/2023/12/eureka-recommendations-1024x826.png 1024w, https://insiderone.com/assets/media/2023/12/eureka-recommendations-300x242.png 300w, https://insiderone.com/assets/media/2023/12/eureka-recommendations-768x619.png 768w, https://insiderone.com/assets/media/2023/12/eureka-recommendations.png 1044w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Para un ejemplo real de las capacidades de personalizaci&oacute;n web de Insider One, echa un vistazo a <a href="https://insiderone.com/case-studies/dover-saddlery/" target="_blank" rel="noreferrer noopener">nuestro estudio de caso con Dover Saddlery.</a> Utilizaron Insider One para ofrecer experiencias personalizadas en su sitio web y m&oacute;vil, lo que les permiti&oacute;:</p>



<ul class="wp-block-list">
<li>Lograr un ROI de 29X.</li>



<li>Aumentar las tasas de conversi&oacute;n en un 5%.</li>



<li>Generar $2 millones en ingresos incrementales.</li>
</ul>



<h3 class="wp-block-heading" id="alcance-amplio-en-multiples-canales-incluyendo-email-sms-whatsapp-y-mas">Alcance amplio en m&uacute;ltiples canales, incluyendo email, SMS, WhatsApp y m&aacute;s</h3>



<p>Insider One tambi&eacute;n re&uacute;ne m&aacute;s de 12 canales bajo un mismo techo. Esto te permite escalar tus esfuerzos de personalizaci&oacute;n en todos los puntos de contacto desde una sola plataforma.</p>



<p>Por ejemplo, puedes usar Insider One para llegar a los clientes a trav&eacute;s de:</p>



<ul class="wp-block-list">
<li><strong>Email. </strong>Insider One te permite crear campa&ntilde;as de marketing por correo electr&oacute;nico altamente dirigidas con todo tipo de elementos personalizados, incluyendo nombres, cumplea&ntilde;os, art&iacute;culos del carrito y m&aacute;s. Tambi&eacute;n puedes extender tus recomendaciones de productos a trav&eacute;s del correo electr&oacute;nico. Insider One tambi&eacute;n es compatible con <a href="https://insiderone.com/es/amp-for-email-es/" target="_blank" rel="noreferrer noopener">AMP Email</a>, lo que te permite ofrecer experiencias interactivas similares a las web, donde los destinatarios pueden explorar art&iacute;culos, responder encuestas, completar reservas y m&aacute;s, directamente dentro del correo electr&oacute;nico.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="787" src="https://insiderone.com/assets/media/2024/01/image11-min-2-1024x787.png" alt="Ejemplo de correo electr&oacute;nico despu&eacute;s de la compra" class="wp-image-457545" srcset="https://insiderone.com/assets/media/2024/01/image11-min-2-1024x787.png 1024w, https://insiderone.com/assets/media/2024/01/image11-min-2-300x231.png 300w, https://insiderone.com/assets/media/2024/01/image11-min-2-768x591.png 768w, https://insiderone.com/assets/media/2024/01/image11-min-2.png 1562w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>SMS, </strong><a href="https://insiderone.com/es/whatsapp-marketing/" target="_blank" rel="noreferrer noopener"><strong>WhatsApp</strong></a><strong>, Facebook Messenger y LINE. </strong>Los canales de mensajer&iacute;a suelen tener altas tasas de apertura y conversi&oacute;n, lo que los hace esenciales para los marketers hoy en d&iacute;a. Por eso, Insider One te permite usarlos para enviar mensajes promocionales personalizados, reconocimientos de hitos, recordatorios de eventos, alertas de bajada de precios y mucho m&aacute;s.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="825" height="1242" src="https://insiderone.com/assets/media/2024/07/02.png" alt="" class="wp-image-486034" style="width:457px;height:auto" srcset="https://insiderone.com/assets/media/2024/07/02.png 825w, https://insiderone.com/assets/media/2024/07/02-199x300.png 199w, https://insiderone.com/assets/media/2024/07/02-680x1024.png 680w, https://insiderone.com/assets/media/2024/07/02-768x1156.png 768w" sizes="(max-width: 825px) 100vw, 825px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Anuncios en redes sociales y de b&uacute;squeda </strong>(por ejemplo, en Google, Facebook, Instagram y TikTok). Como mencionamos, Insider One ofrece capacidades de segmentaci&oacute;n detallada que te permiten construir todo tipo de audiencias. Puedes exportar estos segmentos y dirigirte a ellos a trav&eacute;s de anuncios online. <a href="https://insiderone.com/case-studies/pierre-cardin/" target="_blank" rel="noreferrer noopener">Pierre Cardin utiliz&oacute; esta estrategia </a> para lograr una mejora del 164.86% en el retorno de la inversi&oacute;n en publicidad, una reducci&oacute;n del 67.96% en el coste por adquisici&oacute;n y un aumento del 445% en la tasa de conversi&oacute;n.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="542" src="https://insiderone.com/assets/media/2023/09/personalization-engines-7-1024x542.png" alt="Exportaci&oacute;n de segmentos de Insider One para retargeting de anuncios en TikTok" class="wp-image-433893" srcset="https://insiderone.com/assets/media/2023/09/personalization-engines-7-1024x542.png 1024w, https://insiderone.com/assets/media/2023/09/personalization-engines-7-300x159.png 300w, https://insiderone.com/assets/media/2023/09/personalization-engines-7-768x406.png 768w, https://insiderone.com/assets/media/2023/09/personalization-engines-7.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>En general, el amplio soporte de canales y las capacidades de personalizaci&oacute;n de Insider One te permiten implementar una verdadera <a href="https://insiderone.com/omnichannel-personalization/" target="_blank" rel="noreferrer noopener"> personalizaci&oacute;n omnicanal</a> y sacar el m&aacute;ximo provecho de cada interacci&oacute;n con el cliente.</p>



<h3 class="wp-block-heading" id="orquestacion-de-viajes-entre-canales-y-automatizacion-de-marketing">Orquestaci&oacute;n de viajes entre canales y automatizaci&oacute;n de marketing</h3>



<p>Como puedes ver, Insider One puede ayudarte a llegar a leads y clientes en todos los puntos de contacto. Nuestra plataforma tambi&eacute;n te ayuda a <strong>integrar estos canales en una experiencia cohesiva y consistente con Architect,</strong> nuestro constructor de viajes del cliente entre canales y <a href="https://insiderone.com/es/marketing-automation-platforms/" target="_blank" rel="noreferrer noopener"> herramienta de automatizaci&oacute;n de marketing.</a></p>



<p>Architect te permite:</p>



<ul class="wp-block-list">
<li>Crear flujos automatizados simples en m&aacute;s de 12 canales de marketing.</li>



<li>Construir, automatizar y gestionar campa&ntilde;as complejas entre canales utilizando un editor visual de arrastrar y soltar (y analizar sus resultados).</li>



<li>Mejorar los resultados de tus campa&ntilde;as y ahorrar tiempo utilizando automatizaciones impulsadas por IA, como predicciones del pr&oacute;ximo mejor canal, optimizaci&oacute;n del momento de env&iacute;o, selecci&oacute;n autom&aacute;tica del ganador de las pruebas A/B y m&aacute;s.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="964" height="988" src="https://insiderone.com/assets/media/2024/07/01-1.png" alt="" class="wp-image-486036" srcset="https://insiderone.com/assets/media/2024/07/01-1.png 964w, https://insiderone.com/assets/media/2024/07/01-1-293x300.png 293w, https://insiderone.com/assets/media/2024/07/01-1-768x787.png 768w" sizes="(max-width: 964px) 100vw, 964px" /></figure></div>


<p>Si est&aacute;s interesado, exploramos este tema en nuestra gu&iacute;a sobre <a href="https://insiderone.com/es/customer-journey-builder-2/" target="_blank" rel="noreferrer noopener">c&oacute;mo generar m&aacute;s ingresos con un constructor de viajes del cliente.</a></p>



<p><a href="https://insiderone.com/es/request-a-demo/" target="_blank" rel="noreferrer noopener"><strong><em>Haz clic aqu&iacute; para reservar una demo con nuestro equipo y aprender c&oacute;mo Insider One puede ayudarte a alcanzar tus objetivos comerciales. </em></strong></a><strong><em>.</em></strong></p>



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                                                    <p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One&#039;s brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let&#039;s just say that he shouldn&#039;t give up the day job just yet.</p>
                        
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