Rivalry2

Braze Competitors: 12 Alternatives for Cross-Channel Marketing
2026-03-06 00:33 Diff
https://useinsider.com/braze-competitors-and-alternatives/
Braze is one of the most popular customer engagement and personalization platforms.
Many brands use it to reach their customers on different touchpoints (like email and SMS), build multichannel campaigns, and automate their engagement efforts.
Braze is one of the most popular customer engagement and personalization platforms.
Many brands use it to reach their customers on different touchpoints (like email and SMS), build multichannel campaigns, and automate their engagement efforts.
In the process, some companies run into limitations that prompt them to look for a Braze alternative.
For example, many teams need more robust on-site personalization features to boost conversion rates by tailoring all website elements — like banners, categories, search results, and product recommendations — to every user’s preferences.
That’s why in this article, we’ve compiled the 12 best Braze competitors and alternatives, including:
Insider One
Adobe Marketing Cloud
Salesforce Marketing Cloud
Oracle Marketing
Netcore Cloud
Iterable
WebEngage
CleverTap
MoEngage
DynamicYield
OneSignal
Attentive
Klaviyo
The first eight solutions have many or all of Braze’s capabilities and supported channels. You can use them as complete alternatives to Braze for most use cases. Some of them also have more robust website personalization features that Braze doesn’t offer.
The final four options are mainly focused on specific platforms (e.g., mobile apps) or channels (e.g., email and SMS). They can be good alternatives to Braze for more niche use cases, although you’ll need integrations to run marketing campaigns across multiple channels.
Insider One unifies your customer data and helps you personalize every touchpoint customers have with your brand — from your website and mobile app to channels like SMS, email, WhatsApp, and web push. To learn more, check out our interactive product tours or schedule a demo with our team.
#1 Insider One

Insider One is our AI-native platform that brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as channels like email, SMS, web push, and WhatsApp.
Over 1200 brands including Toyota, Lenovo, and Puma use Insider One to:
Unify their customer data and create 360-degree customer profiles. Our Actionable Customer Data Platform (CDP) can aggregate data from any online or offline source — including customer relationship management systems (CRMs), point-of-sale (POS) devices, analytics tools, APIs, and so on. This gives you comprehensive profiles of all customers and helps you overcome data silos.
Personalize the entire customer journey. Insider One’s extensive channel support and personalization functionalities let you individualize every customer touchpoint — from your website and mobile app to email, SMS, WhatsApp messages, and more. Plus, our AI-powered algorithms ensure you’re always sending the right message, on the right channel, to the right audience, at the right time.
Build and automate cross-channel marketing campaigns. Insider One’s cross-channel journey builder allows you to create personalized and automated marketing campaigns using a simple drag-and-drop editor. For example, HipVan used this capability to launch re-engagement and retargeting campaigns, leading to a 46.7% website conversion rate uplift.
In short, Insider One helps you unify fragmented data and create high-performing, cross-channel marketing campaigns — all in one place.
That’s why our platform has been ranked at the top of categories like AI enabled marketing platforms, personalization, and mobile marketing and more by IDC, Gartner, and G2:
Additionally, customers rank Insider One as the top solution provider in categories like ease of use, ease of setup, and support quality, compared to Braze, CleverTap, Bloomreach, and all other major omnichannel solutions.
In the next sections, we’ll show you three ways to simplify your workflows and improve key metrics like conversions, revenue, and acquisition costs (CAC) with Insider.
1. Remove Data Silos and Simplify Your Marketing Stack

One big limitation of Braze that customers mention is its lack of a true CDP. Because of that, teams must organize their data in another solution and then pass it on to Braze, which creates a martech stack that’s more expensive and difficult to operate.
With Insider One, you get access to a true enterprise CDP that aggregate all kinds of customer data from various sources, like:
Sales data from Salesforce or HubSpot.
Behavioral and event data from Amplitude or Mixpanel.
Customer support interactions from Zendesk or Intercom.
And other relevant customer data from any online or offline system.
Thanks to this capability, you don’t need to unify your data in another CDP and then pass it into Insider One (although that’s also an option if you prefer). Plus, you get 360-degree profiles of all customers filled with valuable information about their purchase history, channel reachability, last visited and abandoned products, and much more.
Additionally, Insider One also creates profiles for all anonymous visitors who land on your site or mobile app. As visitors navigate your product, our platform automatically enriches their profiles with data about:
Browsed categories and product pages.
Product attributes, like colors and sizes.
Price ranges, and much more.
As a result, you have behavioral data even before visitors have shared any contact information with you. For example, the screenshot below shows a profile for an anonymous visitor.
There’s lots of useful information you can use to understand and convert these anonymous visitors, like their:
Discount affinity.
Likelihood to purchase or churn.
Affinity toward certain attributes, and more.
Clicking on the “Events” gives you an in-depth look at everything they’ve done on your site or app.
You can then use this data to personalize the on-site experience in real-time and send tailored web push notifications — both powerful tactics for converting anonymous visitors into customers and reducing acquisition costs.
Put simply, Insider One brings together all the data you need to create a personalized experience for every visitor and customer.
That’s why many of our companies consider our Actionable CDP as the foundation for their cross-channel marketing efforts:
Note: You can dive deeper into this topic in our guide to the 7 top CDPs
2. Generate more revenue and maximize marketing spend with on-site and in-app personalization

Unlike Braze, which offers very limited website engagement and personalization capabilities, Insider One can personalize every element of your website or mobile app to each visitor and customer in real-time.
This ability can massively increase conversion rates, which is crucial for marketing teams who want to make the most of their budget and turn visitors into paying customers faster.
Here are some examples of website and mobile app elements you can personalize with Insider One:
Banners and messaging. Sapphire started showing personalized product banners on their website to reflect new launches and holidays, based on the time of year and customers’ locations. This led to a 244% increase in conversions and a 93% boost in average order value (AOV).
Category organization. Samsung used our Category Optimizer to drive a 10% conversion rate uplift during the launch campaign for the Galaxy Note 9.
Product recommendations. Chow Sang Sang used our AI-powered Smart Recommendations (along with Insider One’s native A/B testing) to achieve a 10.5% uplift in website conversions.
Mobile stories. Dover Saddlery used InStory — our tool for delivering engaging, Instagram-like stories — and other parts of Insider One’s personalization suite to drive $1.7 million of incremental revenue and achieve a 29x ROI.
Search results, and any other element on your site or app.
However, even after a personalized experience, many first-time visitors still won’t buy a product right away.
That’s why Insider One also helps you bring users back to your site with personalized web push notifications. This is essential for companies trying to maximize their digital marketing budget as it avoids retargeting customers with expensive social media and search ads.
For example, say you have a segment of first-time visitors who are browsing your online store without buying anything. You’ve likely spent a sizable chunk of your budget to attract them to your site, so it’s crucial to bring them back and turn them into customers.
Companies typically use retargeting ads for that purpose. But while effective, these ads are expensive, which increases CAC and eats into profit margins.
This is where our push notification tool comes in. . You just need to show a push consent pop-up to visitors (we have lots of templates to make this easier), so they can agree to receive notifications.
This doesn’t require any personal data on their end, like names, emails, or phone numbers. Once they agree, you can send them web push notifications that are personalized based on the products, price ranges, and attributes they showed interest in.
And again, after visitors come back to your site, the experience will be tailored to their behaviors and interests, including the banners, messaging, and product recommendations.
This capability can be incredibly useful for improving AOV, lowering CAC, and reducing cart abandonments. For example:
Burger King showed web push notifications with add-ons to users who had more than two items in their cart. As a result, they were able to boost their conversion rates to more than 25% above their industry average.
Carrefour targeted cart abandoners with personalized web push notifications. These notifications included unique selling points about Carrefour’s products and led to a 350% conversion rate uplift and over $11,000 of revenue in the first month.
3. Make every touchpoint as personalized as your website and mobile app

The ability to target and convert website visitors is powerful, but it’s only one part of Insider One’s versatile toolkit.
When you have users’ contact information, you can easily scale your personalization efforts across channels and build high-converting, automated campaigns.
This process typically starts with segmenting your target audience.
For example, you can build segments based on users’ devices and operating systems, (e.g., iOS or Android), their purchasing and browsing behavior, their email engagement, and much more.
Additionally, our AI-powered predictive algorithms automatically create different audiences based on users’ likelihood to purchase or engage on a channel , their discount affinity, and potential LTV, as shown below.
You can combine these standard and predictive audiences to build highly-targeted segments for your campaigns. For example, you can build a segment of users who:
Have made a purchase in the last 90 days.
Have opted in to receive SMS messages for you.
Have a high affinity for a certain category, as well as a high likelihood of purchasing .
With your segments in place, you can create individualized, cross-channel journeys using Insider One’s Architect.
Architect is our journey builder for creating omnichannel growth marketing campaigns via a simple drag-and-drop editor. These campaigns can be triggered by:
Events, which can be any actions on your site or app, such as page visits, add-to cart-events, or completed purchases.
Attribute changes, like a non-regular customer suddenly visiting a product three times in one week or a loyal one who stopped buying for two months in a row.
Price drops, and more.
From here, you’re in full control of how the journey unfolds.
For example, you can start by engaging a certain segment with web push notifications and move on to email and SMS as a backup. Or, you can A/B test different messages and channels against each other to see which ones bring the most conversions and revenue.
If you’re not sure which touchpoint to try, Insider One’s next-best channel predictions can help. This AI-powered feature automatically decides which channels to try next based on each customer’s behaviors, interests, and preferred touchpoints.
For example, say you want to run an upsell campaign for customers who bought something from you two weeks ago.
You can start by sending a confirmation email to all customers who made a successful purchase. Then, you can have Insider One wait for two weeks and send those same customers recommendations for products that are frequently purchased together with the ones they bought.
If you don’t know which channel to try, just select the “Next Best Channel” option to determine which one brings in the most sales. You can include all your channels or limit which ones Insider One can choose from — e.g., compare only email and SMS, or include other options like web push and WhatsApp.
You can also leverage a plethora of other AI-powered capabilities to build campaigns faster and achieve better results, including:
Send-time optimization, which automatically triggers each message at the time the recipient is most likely to engage with it.
Localization, which lets you localize and translate campaigns in one click, depending on each recipient’s language of choice.
Copy, image, segment, and journey generation based on simple text prompts. These capabilities are powered by Sirius AI™ — our patent-pending generative AI solution.
Finally, you can easily analyze the results of your campaigns right in the journey builder (as shown above) or in the dedicated analytics section of our platform.
For more automation strategies and examples, check out our articles on:
How to use omnichannel marketing automation.
The 8 proven eCommerce marketing automation strateg i es and tools.
Ease-of-use bonuses: Experienced support team and extensive templates

Aggregating customer data and running effective cross-channel campaigns can be difficult and time-consuming. That’s why we’ve invested a lot of effort and resources into making the process as easy as possible for all Insider One customers.
First, our experienced support team helps you implement Insider One (with no extra setup charge).
Our experts ensure you’re collecting the data you need to create personalized user experiences. They also analyze your site and analytics to give you relevant ideas for building campaigns, setting up automations, and trying different personalization strategies.
In fact, customers often mention our support team as one of the biggest benefits of working with Insider One:
“Additionally, the support team at Insider One impressed us greatly with their combination of extensive global experience and local market knowledge. We highly recommend Insider One to any company seeking to enhance its channels.“
As a result, we’re consistently ranked as a top performer in categories like ease of use, ease of setup, and quality of support.e consistently ranked as a top performer in categories like ease of use, ease of setup, and quality of support.
Second, we offer a wide selection of proven, user-friendly templates for all our channels and use cases.
You choose templates based on your goals — like increasing leads, conversions, engagement, app downloads, and so on — and easily customize them with your brand’s logo, colors, and messaging.
To learn more about Insider One’s capabilities and how they can help you boost conversions, increase AOV and LTV, and reduce CAC, book a live demo with our team.
#2 Adobe Marketing Cloud

Adobe Experience Cloud (formerly Adobe Marketing Cloud) is a platform for creating, automating, and personalizing cross-channel campaigns. It combines various products, like:
Marketo Engage for B2B and B2C marketing engagement and automation.
Adobe Target for AI-powered testing and experimentation.
Adobe Campaign for orchestrating cross-channel campaigns.
Adobe Experience Manager for digital asset and content management.
Note: Click here to see how Marketo Engage compares to Insider One and here for a comparison to Adobe Target.
#3 Salesforce Marketing Cloud

Similar to the previous entry, Salesforce Marketing Cloud is an enterprise cloud platform that combines different solutions. Its foundation is Salesforce’s CDP which acts as a single source of truth for customer data. The cloud also includes a product for personalizing customer experiences and a marketing automation software tool for email, SMS, social media, and other channels.
Note: Click here to see how Salesforce Marketing Cloud compares to Insider One.
Learn more: 5 Best Salesforce Marketing Cloud competitors and alternatives.
#4 Oracle Marketing

Oracle Marketing is a cloud-based marketing platform comprising various martech solutions. Most of the platform is made up of products acquired by Oracle over the years, like Eloqua (for marketing automation) and Maxymiser (for testing and optimization). The entire product set helps companies unify customer data, deliver personalized experiences, and increase customer loyalty and retention
#5 Netcore Cloud

Netcore Cloud is a smart and economical alternative to Braze. Its customer engagement platform helps businesses connect with customers on email, SMS, WhatsApp, RCS, push, and in-app messages. It offers website and mobile app personalization with AI-driven product/content recommendations and predictive segmentation, plus tools for building and automating cross-channel journeys and analyzing their impact on conversions and retention.
Netcore Cloud also provides APIs, webhooks, and event streams for real-time transactional alerts and trigger-based flows, along with deliverability tooling to ensure messages reliably reach customers.
#6 Iterable

Iterable is a cross-channel marketing platform for email, SMS, push notifications, and in-app personalization. Its’ foundation is a centralized data platform that aggregates various types of information — including customer, product, and business data — and helps businesses remove data silos. It also has a tool for designing personalized customer journeys for customers at scale.
Note: Click here to see how Iterable compares to Insider One.
Learn more: 10 Best Iterable competitors and alternatives in 2023 (in-depth look).
#7 WebEngage

WebEngage is a retention and customer engagement platform that combines a CDP, a personalization engine, an omnichannel campaign tool, and an analytics solution. It supports both on-site and in-app personalization, as well as channels like email, SMS, and web push. It can also help with Facebook and Google retargeting by exporting user segments and using them for more precise targeting.
Note: Click here to see how WebEngage compares to Insider One.
Learn more: The best WebEngage competitors & alternatives for marketing teams.
#8 CleverTap

CleverTap is an omnichannel user engagement platform. While its main focus has always been on mobile apps, it also supports external channels like email, SMS, and WhatsApp. CleverTap excels in industries like gaming, food tech, and SaaS with specialized features for customer lifecycle management and optimization. Lastly, in 2022 CleverTap acquired Leanplum — another popular user engagement startup focused on mobile apps.
Note: Click here to see how CleverTap compares to Insider One.
Learn more: 11 CleverTap alternatives for marketing, analytics, and more.
#9 MoEngage

MoEngage is a customer engagement platform that supports various channels like email, SMS, WhatsApp, mobile push notifications, and others. It offers standard website and mobile app personalization capabilities, as well as tools for automating cross-channel journeys and analyzing their results. MoEngage also comes with an API and tools for delivering real-time transactional alerts.
Note: Click here to see how MoEngage compares to Insider One.
Learn more: 7 best MoEngage alternatives for marketing teams
#10 Dynamic Yield

Dynamic Yield is a personalization platform for websites, mobile apps, and email marketing. It lets brands combine customer data from various sources, build detailed segments, and target them with personalized campaigns. It also has a product recommendation engine that helps determine what customers are likely to buy next. Lastly, DynamicYield offers seamless integrations for many popular marketing tools like FullStory, Twilio’s SendGrid, and TypeForm.
Note: Click here to see how Dynamic Yield compares to Insider One.
Learn more: 9 Best Dynamic Yield competitors and alternatives (by use case).
#11 OneSignal

OneSignal is a customer engagement solution focused on push notifications, email, SMS, and in-app messaging. Companies use it to reach customers on these channels with personalized content, A/B test their engagement strategies, and analyze customer behavior. OneSignal also has a journey builder that simplifies multichannel marketing campaign orchestration.
Note: Click here to see how OneSignal compares to Insider One.
#12 Attentive

Attentive is a versatile email and SMS marketing platform. It lets brands increase their SMS subscriber growth through different sign-up units that can be quickly designed and deployed on a website, mobile app, or messaging channel. It also offers various email and SMS campaign automation and personalization features.
#13 Klaviyo

Klaviyo is an eCommerce marketing automation platform for small businesses, as well as midsize and enterprise companies. The platform is focused on email and SMS and it helps companies expand their subscriber lists, create detailed segments based on behaviors, interests, LTV, and more. It also comes with lots of email and SMS templates, as well as pre-built automations for various use cases.
Note: Click here to see how Klaviyo compares to Insider One
Learn more: 11 Best Klaviyo competitors & alternatives for all business types.
Personalize every customer touchpoint with Insider One

Insider One can help you create individualized, data-driven campaigns across all touchpoints users have with your brand — from your website and mobile app to web push, email, SMS, WhatsApp, Facebook Messenger, and more.
Our enterprise marketing platform can also:
Aggregate customer data from any online or offline source into one place and create unified, 360-degree customer profiles.
Reveal customers’ and visitors’ behaviors, interests, and preferred touchpoints.
Predict behaviors with our AI-powered intent engine, like the likelihood of buying or engaging on a channel, discount affinities, and more.
Our experienced support team will help during the onboarding and management of our platform , so you can start collecting valuable data and building personalized experiences that drive conversions and revenue as fast as possible.
Click here to book a demo with our team and learn how Insider One can help you reach your business goals.
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	<title>13 Best Braze Competitors &amp; Alternatives for 2026</title>
	<meta name="description" content="Explore 13 top Braze alternatives for cross-channel marketing, including Insider One, Adobe, Salesforce, Klaviyo, and more for personalized campaigns." />
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					.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),
					.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * {
						background-image: none !important;
					}
				}
			</style>
			    <script>
        /*WebFontConfig = {
            google: { families: [ 'Figtree:400,700&display=swap' ] }
        };
        (function(d) {
            var wf = d.createElement('script'), s = d.scripts[0];
            wf.src = 'https://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
            wf.async = true;
            s.parentNode.insertBefore(wf, s);
        })(document);*/
    </script>
    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
    color: #E92E2F;
}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
    background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
    }
}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
	}
	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
    }
}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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                        <h1 class="post-title">Braze Competitors: 13 Best Cross-Channel Marketing Alternatives</h1>


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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/author/edwin-halim/">Edwin Halim</a></span><span class="hipen"> - </span>Product Manager</p>
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                                        20 min.                                    </p>
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                                                                <!--<p><span>Published</span> on </p>-->
                                <p><strong>Updated</strong> on 25 Feb 2026</p>

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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#1-insider-one">#1 Insider One</a><ul><li><a href="#1-remove-data-silos-and-simplify-your-marketing-stack">1. Remove Data Silos and Simplify Your Marketing Stack</a></li><li><a href="#2-generate-more-revenue-and-maximize-marketing-spend-with-on-site-and-in-app-personalization">2.  Generate more revenue and maximize marketing spend with on-site and in-app personalization</a></li><li><a href="#3-make-every-touchpoint-as-personalized-as-your-website-and-mobile-app">3. Make every touchpoint as personalized as your website and mobile app</a></li><li><a href="#ease-of-use-bonuses-experienced-support-team-and-extensive-templates">Ease-of-use bonuses: Experienced support team and extensive templates</a></li></ul></li><li class="parent-level-item"><a href="#2-adobe-marketing-cloud">#2 Adobe Marketing Cloud</a><li class="parent-level-item"><a href="#3-salesforce-marketing-cloud">#3 Salesforce Marketing Cloud</a><li class="parent-level-item"><a href="#4-oracle-marketing">#4 Oracle Marketing</a><li class="parent-level-item"><a href="#5-netcore-cloud">#5 Netcore Cloud</a><li class="parent-level-item"><a href="#6-iterable">#6 Iterable</a><li class="parent-level-item"><a href="#7-webengage">#7 WebEngage</a><li class="parent-level-item"><a href="#8-clevertap">#8 CleverTap</a><li class="parent-level-item"><a href="#9-moengage">#9 MoEngage</a><li class="parent-level-item"><a href="#10-dynamic-yield">#10 Dynamic Yield</a><li class="parent-level-item"><a href="#11-onesignal">#11 OneSignal</a><li class="parent-level-item"><a href="#12-attentive">#12 Attentive</a><li class="parent-level-item"><a href="#13-klaviyo">#13 Klaviyo</a><li class="parent-level-item"><a href="#personalize-every-customer-touchpoint-with-insider-one">Personalize every customer touchpoint with Insider One</a></li></ul></div>                            <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><p>Braze is one of the most popular customer engagement and <a href="https://insiderone.com/personalization-software/" target="_blank" rel="noreferrer noopener">personalization platforms</a>.&nbsp;</p>



<p>Many brands use it to reach their customers on different touchpoints (like email and SMS), build multichannel campaigns, and automate their engagement efforts.</p>



<p>Braze is one of the most popular customer engagement and <a href="https://insiderone.com/personalization-software/" target="_blank" rel="noreferrer noopener">personalization platforms</a>.&nbsp;</p>



<p>Many brands use it to reach their customers on different touchpoints (like email and SMS), build multichannel campaigns, and automate their engagement efforts.</p>



<p>In the process, some companies run into limitations that prompt them to look for a Braze alternative.&nbsp;</p>



<p>For example, many teams need more robust on-site personalization features to boost conversion rates by tailoring <em>all website elements</em> &mdash; like banners, categories, search results, and product recommendations &mdash; to every user&rsquo;s preferences.</p>



<p>That&rsquo;s why in this article, we&rsquo;ve compiled the <strong>12 best </strong><strong>Braze competitors</strong><strong> and alternatives</strong>, including:</p>



<ol class="wp-block-list">
<li><strong>Insider One</strong></li>



<li><strong>Adobe Marketing Cloud</strong></li>



<li><strong>Salesforce Marketing Cloud</strong></li>



<li><strong>Oracle Marketing</strong></li>



<li><strong>Netcore Cloud</strong></li>



<li><strong>Iterable</strong></li>



<li><strong>WebEngage</strong></li>



<li><strong>CleverTap</strong></li>



<li><strong>MoEngage</strong></li>



<li><strong>DynamicYield</strong></li>



<li><strong>OneSignal</strong></li>



<li>&nbsp;<strong>Attentive</strong></li>



<li>&nbsp;<strong>Klaviyo</strong></li>
</ol>



<p>The <strong>first eight solutions</strong> have many or all of Braze&rsquo;s capabilities and supported channels. You can use them as complete alternatives to Braze for most use cases. Some of them also have more robust <a href="https://insiderone.com/website-personalization/" target="_blank" rel="noreferrer noopener">website personalization</a> features that Braze doesn&rsquo;t offer.</p>



<p>The <strong>final four&nbsp; options </strong>are mainly focused on specific platforms (e.g., mobile apps) or channels (e.g., email and SMS). They can be good alternatives to Braze for more niche use cases, although you&rsquo;ll need integrations to run marketing campaigns across multiple channels.</p>



<p><em>Insider One unifies your customer data and helps you personalize every touchpoint customers have with your brand &mdash; from your website and mobile app to channels like SMS, email, WhatsApp, and web push. </em><strong><em>To learn more, check out our <a href="https://insiderone.com/product-demo-hub/">interactive product tours</a> or </em></strong><a href="https://insiderone.com/request-a-demo/"><strong><em>schedule a demo with our team</em></strong></a><strong><em>.</em></strong></p>



<h2 class="wp-block-heading" id="1-insider-one">#1 Insider One</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img fetchpriority="high" decoding="async" width="1024" height="396" src="https://insiderone.com/assets/media/2023/04/unnamed-43-1024x396.png" alt="" class="wp-image-504297" srcset="https://insiderone.com/assets/media/2023/04/unnamed-43-1024x396.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-43-300x116.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-43-768x297.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-43.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://insiderone.com/" target="_blank" rel="noreferrer noopener">Insider One</a> is our AI-native platform that brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as channels like email, SMS, web push, and WhatsApp.</p>



<p>Over 1200 brands including Toyota, Lenovo, and Puma use Insider One to:</p>



<ul class="wp-block-list">
<li><strong>Unify their customer data and create 360-degree customer profiles. </strong>&nbsp;Our <a href="https://insiderone.com/cdp-use-cases-explorer/" target="_blank" rel="noreferrer noopener">Actionable Customer Data Platform (CDP) </a>can aggregate data from any online or offline source &mdash; including customer relationship management systems (CRMs), point-of-sale (POS) devices, analytics tools, APIs, and so on. This gives you comprehensive profiles of all customers and helps you overcome data silos.</li>



<li><strong>Personalize the entire customer journey.</strong> Insider One&rsquo;s extensive channel support and personalization functionalities let you individualize every customer touchpoint &mdash; from your website and mobile app to email, SMS,<a href="https://insiderone.com/whatsapp-marketing/"> WhatsApp messages,</a> and more. Plus, our AI-powered algorithms ensure you&rsquo;re always sending the right message, on the right channel, to the right audience, at the right time.</li>



<li><strong>Build and automate cross-channel marketing campaigns. </strong>Insider One&rsquo;s cross-channel journey builder allows you to create personalized and automated marketing campaigns using a simple drag-and-drop editor. For example, <a href="https://insiderone.com/case-studies/hipvan/" target="_blank" rel="noreferrer noopener">HipVan used this capability</a> to launch re-engagement and retargeting campaigns, leading to a 46.7% website conversion rate uplift.</li>
</ul>



<p>In short, Insider One helps you <strong>unify fragmented data and create high-performing, cross-channel marketing campaigns</strong> &mdash; all in one place.&nbsp;<br></p>



<p>That&rsquo;s why our platform has been ranked at the top of categories like AI enabled marketing platforms, personalization, and mobile marketing and more by <a href="https://insiderone.com/leader-in-idc-ai-enabled-marketing-platforms-2025/" target="_blank" rel="noreferrer noopener">IDC</a>,&nbsp; <a href="https://insiderone.com/news/gartner-customers-choice-personalization-engines-2025/" target="_blank" rel="noreferrer noopener">Gartner</a>, and <a href="https://insiderone.com/news/insider-expands-g2-leadership-in-fall-2025-reports/" target="_blank" rel="noreferrer noopener">G2</a>:</p>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="1018" src="https://insiderone.com/assets/media/2023/04/IDC-2025-Animated-Grid-1024x1018.gif" alt="" class="wp-image-552574" srcset="https://insiderone.com/assets/media/2023/04/IDC-2025-Animated-Grid-1024x1018.gif 1024w, https://insiderone.com/assets/media/2023/04/IDC-2025-Animated-Grid-300x298.gif 300w, https://insiderone.com/assets/media/2023/04/IDC-2025-Animated-Grid-150x150.gif 150w, https://insiderone.com/assets/media/2023/04/IDC-2025-Animated-Grid-768x764.gif 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Additionally, customers rank Insider One as the top solution provider in categories like ease of use, ease of setup, and support quality, <a href="https://insiderone.com/compare-insider/" target="_blank" rel="noreferrer noopener"><strong>compared to Braze, CleverTap, Bloomreach, and all other major omnichannel solutions</strong></a>.</p>



<figure class="wp-block-image size-full"><img decoding="async" width="512" height="166" src="https://insiderone.com/assets/media/2023/04/unnamed-45-1.png" alt="" class="wp-image-504300" srcset="https://insiderone.com/assets/media/2023/04/unnamed-45-1.png 512w, https://insiderone.com/assets/media/2023/04/unnamed-45-1-300x97.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></figure>



<p>In the next sections, we&rsquo;ll show you three ways to <strong>simplify your workflows</strong> and <strong>improve key metrics like conversions, revenue, and acquisition costs (CAC)</strong> with Insider.</p>



<h3 class="wp-block-heading" id="1-remove-data-silos-and-simplify-your-marketing-stack">1. Remove Data Silos and Simplify Your Marketing Stack</h3>



<p><a href="https://www.g2.com/products/braze/reviews/braze-review-9347037" target="_blank" rel="noreferrer noopener">One big limitation of Braze that customers mention</a> is its lack of a true CDP. Because of that, teams must organize their data in another solution and then pass it on to Braze, which creates a martech stack that&rsquo;s more expensive and difficult to operate.&nbsp;</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="512" height="225" src="https://insiderone.com/assets/media/2023/04/unnamed-46.png" alt="" class="wp-image-504301" srcset="https://insiderone.com/assets/media/2023/04/unnamed-46.png 512w, https://insiderone.com/assets/media/2023/04/unnamed-46-300x132.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></figure>



<p>With Insider One, you get access to a true <a href="https://insiderone.com/enterprise-cdp/" target="_blank" rel="noreferrer noopener">enterprise CDP</a> that aggregate all kinds of customer data from various sources, like:</p>



<ul class="wp-block-list">
<li>Sales data from Salesforce or HubSpot.</li>



<li>Behavioral and event data from Amplitude or Mixpanel.</li>



<li>Customer support interactions from Zendesk or Intercom.</li>



<li>And other relevant customer data from any online or offline system.</li>
</ul>



<p>Thanks to this capability, you don&rsquo;t need to unify your data in another CDP and then pass it into Insider One (although that&rsquo;s also an option if you prefer). Plus, you get<strong> </strong><a href="https://insiderone.com/360-degree-customer-view/" target="_blank" rel="noreferrer noopener"><strong>360-degree profiles of all customers</strong></a> filled with valuable information about their purchase history, channel reachability, last visited and abandoned products, and much more.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="848" height="1024" src="https://insiderone.com/assets/media/2023/04/unnamed-47-848x1024.png" alt="" class="wp-image-504302" srcset="https://insiderone.com/assets/media/2023/04/unnamed-47-848x1024.png 848w, https://insiderone.com/assets/media/2023/04/unnamed-47-248x300.png 248w, https://insiderone.com/assets/media/2023/04/unnamed-47-768x928.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-47.png 1011w" sizes="(max-width: 848px) 100vw, 848px" /></figure>



<p><br></p>



<p>Additionally, <strong>Insider One also creates profiles for all anonymous visitors</strong> who land on your site or mobile app. As visitors navigate your product, our platform automatically enriches their profiles with data about:</p>



<ul class="wp-block-list">
<li>Browsed categories and product pages.</li>



<li>Product attributes, like colors and sizes.</li>



<li>Price ranges, and much more.</li>
</ul>



<p>As a result, you have behavioral data even before visitors have shared any contact information with you. For example, the screenshot below shows a profile for an anonymous visitor.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="475" src="https://insiderone.com/assets/media/2023/03/personalization-software-7-1024x475.png" alt="Insider One anonymous user profile" class="wp-image-402877" srcset="https://insiderone.com/assets/media/2023/03/personalization-software-7-1024x475.png 1024w, https://insiderone.com/assets/media/2023/03/personalization-software-7-300x139.png 300w, https://insiderone.com/assets/media/2023/03/personalization-software-7-768x357.png 768w, https://insiderone.com/assets/media/2023/03/personalization-software-7.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>There&rsquo;s lots of useful information you can use to understand and convert these anonymous visitors, like their:</p>



<ul class="wp-block-list">
<li>Discount affinity.</li>



<li>Likelihood to purchase or churn.</li>



<li>Affinity toward certain attributes, and more.</li>
</ul>



<p>Clicking on the &ldquo;Events&rdquo; gives you an in-depth look at everything they&rsquo;ve done on your site or app.&nbsp;</p>



<p>You can then use this data to personalize the on-site experience in real-time and send tailored web push notifications &mdash; both powerful tactics for converting anonymous visitors into customers and reducing acquisition costs.<br></p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="437" src="https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-1-1024x437.png" alt="" class="wp-image-415900" srcset="https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-1-1024x437.png 1024w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-1-300x128.png 300w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-1-768x328.png 768w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-1.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Put simply, <strong>Insider One brings together all the data you need to create a personalized experience for every visitor and customer</strong>.</p>



<p>That&rsquo;s why many of our companies consider our Actionable CDP as the foundation for their cross-channel marketing efforts:<br></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="379" src="https://insiderone.com/assets/media/2023/04/unnamed-48-1024x379.png" alt="" class="wp-image-504303" srcset="https://insiderone.com/assets/media/2023/04/unnamed-48-1024x379.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-48-300x111.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-48-768x284.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-48.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><em>Note: You can dive deeper into this topic in <a href="https://insiderone.com/best-customer-data-platform/" target="_blank" rel="noreferrer noopener">our guide to the 7 top CDPs</a></em></p>



<h3 class="wp-block-heading" id="2-generate-more-revenue-and-maximize-marketing-spend-with-on-site-and-in-app-personalization">2. &nbsp;Generate more revenue and maximize marketing spend with on-site and in-app personalization</h3>



<p>Unlike Braze, which offers very limited website engagement and personalization capabilities, Insider One can <strong>personalize every element of your </strong><a href="https://insiderone.com/channels/web/" target="_blank" rel="noreferrer noopener"><strong>website</strong></a><strong> or </strong><a href="https://insiderone.com/channels/app/" target="_blank" rel="noreferrer noopener"><strong>mobile app</strong></a> to each visitor and customer in real-time.</p>



<p>This ability can massively increase conversion rates, which is crucial for marketing teams who want to make the most of their budget and turn visitors into paying customers faster.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="512" height="420" src="https://insiderone.com/assets/media/2023/04/unnamed-49.png" alt="" class="wp-image-504314" srcset="https://insiderone.com/assets/media/2023/04/unnamed-49.png 512w, https://insiderone.com/assets/media/2023/04/unnamed-49-300x246.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></figure>



<p><br></p>



<p>Here are some examples of website and mobile app elements you can personalize with Insider One:</p>



<ul class="wp-block-list">
<li><strong>Banners and messaging. </strong><a href="https://insiderone.com/case-studies/sapphire/" target="_blank" rel="noreferrer noopener">Sapphire started showing personalized product banners </a>on their website to reflect new launches and holidays, based on the time of year and customers&rsquo; locations. This led to a 244% increase in conversions and a 93% boost in average order value (AOV).</li>
</ul>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="512" height="288" src="https://insiderone.com/assets/media/2023/04/unnamed-50.png" alt="" class="wp-image-504315" srcset="https://insiderone.com/assets/media/2023/04/unnamed-50.png 512w, https://insiderone.com/assets/media/2023/04/unnamed-50-300x169.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></figure>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="859" height="658" src="https://insiderone.com/assets/media/2023/04/unnamed-70.png" alt="" class="wp-image-504343" srcset="https://insiderone.com/assets/media/2023/04/unnamed-70.png 859w, https://insiderone.com/assets/media/2023/04/unnamed-70-300x230.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-70-768x588.png 768w" sizes="(max-width: 859px) 100vw, 859px" /></figure>



<ul class="wp-block-list">
<li><strong>Category organization. </strong><a href="/?p=5847" target="_blank" rel="noreferrer noopener">Samsung used our Category Optimizer</a> to drive a 10% conversion rate uplift during the launch campaign for the Galaxy Note 9.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="1507" height="1392" src="https://insiderone.com/assets/media/2023/04/unnamed-71.png" alt="" class="wp-image-504345" srcset="https://insiderone.com/assets/media/2023/04/unnamed-71.png 1507w, https://insiderone.com/assets/media/2023/04/unnamed-71-300x277.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-71-1024x946.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-71-768x709.png 768w" sizes="(max-width: 1507px) 100vw, 1507px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Product recommendations. </strong><a href="https://insiderone.com/case-studies/chow-sang-sang/">Chow Sang Sang used our AI-powered Smart Recommendations</a> (along with Insider One&rsquo;s native A/B testing) to achieve a 10.5% uplift in website conversions.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="869" height="1024" src="https://insiderone.com/assets/media/2021/07/chow-sang-sang-1-869x1024.png" alt="Insider One website product recommendations" class="wp-image-26996" srcset="https://insiderone.com/assets/media/2021/07/chow-sang-sang-1-869x1024.png 869w, https://insiderone.com/assets/media/2021/07/chow-sang-sang-1-255x300.png 255w, https://insiderone.com/assets/media/2021/07/chow-sang-sang-1-768x905.png 768w, https://insiderone.com/assets/media/2021/07/chow-sang-sang-1.png 1056w" sizes="(max-width: 869px) 100vw, 869px" /></figure></div>


<ul class="wp-block-list">
<li>Mobile&nbsp; stories. <a href="https://insiderone.com/case-studies/dover-saddlery/" target="_blank" rel="noreferrer noopener">Dover Saddlery used InStory </a>&mdash; our tool for delivering engaging, Instagram-like stories &mdash; and other parts of Insider One&rsquo;s personalization suite to drive $1.7 million of incremental revenue and achieve a 29x ROI.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="512" height="286" src="https://insiderone.com/assets/media/2023/04/unnamed-51.png" alt="" class="wp-image-504317" srcset="https://insiderone.com/assets/media/2023/04/unnamed-51.png 512w, https://insiderone.com/assets/media/2023/04/unnamed-51-300x168.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></figure></div>


<ul class="wp-block-list">
<li><a href="/?page_id=394622" target="_blank" rel="noreferrer noopener"><strong>Search results</strong></a><strong>, </strong>and any other element on your site or app.</li>
</ul>



<p>However, even after a personalized experience, many first-time visitors still won&rsquo;t buy a product right away.&nbsp;</p>



<p>That&rsquo;s why Insider One also helps you<strong> bring users back to your site with personalized </strong><strong>web push notifications</strong><strong>. </strong>This is essential for companies trying to maximize their digital marketing budget as it avoids retargeting customers with expensive social media and search ads.</p>



<p>For example, say you have a segment of first-time visitors who are browsing your online store without buying anything. You&rsquo;ve likely spent a sizable chunk of your budget to attract them to your site, so it&rsquo;s crucial to bring them back and turn them into customers.</p>



<p>Companies typically use retargeting ads for that purpose. But while effective, these ads are expensive, which increases CAC and eats into profit margins.</p>



<p>This is where our <a href="https://insiderone.com/push-notification-software/" target="_blank" rel="noreferrer noopener">push notification tool</a> comes in. . You just need to show a push consent pop-up to visitors (we have lots of templates to make this easier), so they can agree to receive notifications.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="844" src="https://insiderone.com/assets/media/2023/02/best-ecommerce-personalization-software-insider-4-1024x844.png" alt="Insider One web push notifications consent" class="wp-image-395193" srcset="https://insiderone.com/assets/media/2023/02/best-ecommerce-personalization-software-insider-4-1024x844.png 1024w, https://insiderone.com/assets/media/2023/02/best-ecommerce-personalization-software-insider-4-300x247.png 300w, https://insiderone.com/assets/media/2023/02/best-ecommerce-personalization-software-insider-4-768x633.png 768w, https://insiderone.com/assets/media/2023/02/best-ecommerce-personalization-software-insider-4.png 1397w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>This doesn&rsquo;t require any personal data on their end, like names, emails, or phone numbers. Once they agree, you can send them web push notifications that are <strong>personalized based on the products, </strong><strong>price</strong><strong> ranges, and attributes they showed interest in.</strong></p>



<p>And again, after visitors come back to your site, the experience will be tailored to their behaviors and interests, including the banners, messaging, and product recommendations.</p>



<p>This capability can be incredibly useful for <strong>improving AOV, lowering CAC, and reducing cart abandonments</strong>. For example:</p>



<ul class="wp-block-list">
<li><a href="https://insiderone.com/case-studies/burger-king-achieves-a-25-higher-conversion-rate-than-the-industry-average/" target="_blank" rel="noreferrer noopener">Burger King showed web push notifications</a> with add-ons to users who had more than two items in their cart. As a result, they were able to <strong>boost their conversion rates to more than 25% above their industry average</strong>.&nbsp;</li>



<li><a href="https://insiderone.com/case-studies/carrefour/" target="_blank" rel="noreferrer noopener">Carrefour targeted cart abandoners</a> with personalized web push notifications. These notifications included unique selling points about Carrefour&rsquo;s products and led to <strong>a 350% conversion rate uplift and over $11,000 of revenue in the first month</strong>.</li>
</ul>



<h3 class="wp-block-heading" id="3-make-every-touchpoint-as-personalized-as-your-website-and-mobile-app"><strong>3. Make every touchpoint as personalized as your website and mobile app</strong></h3>



<p>The ability to target and convert website&nbsp; visitors is powerful, but it&rsquo;s only one part of Insider One&rsquo;s versatile toolkit.&nbsp;</p>



<p>When you have users&rsquo; contact information, you can <strong>easily scale your personalization efforts across channels </strong>and<strong> build high-converting, automated campaigns</strong>.</p>



<p>This process typically starts with segmenting your target audience.</p>



<p>For example, you can build segments based on users&rsquo; devices and operating systems, (e.g., iOS or Android), their purchasing and browsing behavior, their email engagement, and much more.</p>



<p>Additionally, <strong>our AI-powered predictive algorithms automatically create different audiences</strong> based on users&rsquo; likelihood to purchase or engage on a channel , their discount affinity, and potential LTV, as shown below.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="539" src="https://insiderone.com/assets/media/2023/04/unnamed-53-1024x539.png" alt="" class="wp-image-504318" srcset="https://insiderone.com/assets/media/2023/04/unnamed-53-1024x539.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-53-300x158.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-53-768x405.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-53.png 1380w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>You can combine these standard and predictive audiences to build highly-targeted segments for your campaigns. For example, you can build a segment of users who:</p>



<ul class="wp-block-list">
<li>Have made a purchase in the last 90 days.</li>



<li>Have opted in to receive SMS messages for you.</li>



<li>Have a high affinity for a certain category, as well as a high likelihood of purchasing .</li>
</ul>



<p>With your segments in place, you can <strong>create individualized, cross-channel journeys using </strong><a href="https://insiderone.com/meet-architect/" target="_blank" rel="noreferrer noopener"><strong>Insider One&rsquo;s Architect</strong></a>.</p>



<p>Architect is our journey builder for creating omnichannel&nbsp; growth marketing campaigns via a simple drag-and-drop editor. These campaigns can be triggered by:</p>



<ul class="wp-block-list">
<li><strong>Events</strong>, which can be any actions on your site or app, such as page visits, add-to cart-events, or completed purchases.</li>



<li><strong>Attribute changes</strong>, like a non-regular customer suddenly visiting a product three times in one week or a loyal one who stopped buying for two months in a row.&nbsp;</li>
</ul>



<p><strong>Price</strong><strong> drops, </strong>and more.&nbsp;</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="489" src="https://insiderone.com/assets/media/2023/04/unnamed-54-1024x489.png" alt="" class="wp-image-504319" srcset="https://insiderone.com/assets/media/2023/04/unnamed-54-1024x489.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-54-300x143.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-54-768x367.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-54.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>From here, you&rsquo;re in full control of how the journey unfolds.&nbsp;</p>



<p>For example, you can start by engaging a certain segment with web push notifications and move on to email and SMS as a backup. Or, you can <a href="https://insiderone.com/individualize/experiment/" target="_blank" rel="noreferrer noopener">A/B test</a> different messages and channels against each other to see which ones bring the most conversions and revenue.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="522" src="https://insiderone.com/assets/media/2023/04/unnamed-55-1024x522.png" alt="" class="wp-image-504320" srcset="https://insiderone.com/assets/media/2023/04/unnamed-55-1024x522.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-55-300x153.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-55-768x392.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-55.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>If you&rsquo;re not sure which touchpoint to try, <a href="https://insiderone.com/glossary/next-best-channel/" target="_blank" rel="noreferrer noopener">Insider One&rsquo;s next-best channel predictions</a> can help. This AI-powered feature <strong>automatically decides which channels to try next</strong> based on each customer&rsquo;s behaviors, interests, and preferred touchpoints.<br></p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="456" src="https://insiderone.com/assets/media/2023/04/unnamed-56-1024x456.png" alt="" class="wp-image-504321" srcset="https://insiderone.com/assets/media/2023/04/unnamed-56-1024x456.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-56-300x134.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-56-768x342.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-56.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>For example, say you want to run an upsell campaign for customers who bought something from you two weeks ago.</p>



<p>You can start by sending a confirmation email to all customers who made a successful purchase. Then, you can have Insider One wait for two weeks and send those same customers <strong>recommendations for products that are frequently purchased together</strong> with the ones they bought.&nbsp;</p>



<p>If you don&rsquo;t know which channel to try, just select the &ldquo;Next Best Channel&rdquo; option to determine which one brings in the most sales. You can include all your channels or limit which ones Insider One can choose from &mdash; e.g., compare only email and SMS, or include other options like web push and <a href="https://insiderone.com/channels/whatsapp/" target="_blank" rel="noreferrer noopener">WhatsApp</a>.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="632" src="https://insiderone.com/assets/media/2023/03/best-customer-data-platform-22-1024x632.png" alt="Insider One journey builder next best channel SMS email push notifications" class="wp-image-401334" srcset="https://insiderone.com/assets/media/2023/03/best-customer-data-platform-22-1024x632.png 1024w, https://insiderone.com/assets/media/2023/03/best-customer-data-platform-22-300x185.png 300w, https://insiderone.com/assets/media/2023/03/best-customer-data-platform-22-768x474.png 768w, https://insiderone.com/assets/media/2023/03/best-customer-data-platform-22.png 1275w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>You can also leverage a plethora of other AI-powered capabilities to build campaigns faster and achieve better results, including:</p>



<ul class="wp-block-list">
<li><strong>Send-time </strong><strong>optimization</strong>, which automatically triggers each message at the time the recipient is most likely to engage with it.</li>



<li><strong>Localization</strong>, which lets you localize and translate campaigns in one click, depending on each recipient&rsquo;s language of choice.</li>



<li><strong>Copy, image, segment, and journey generation</strong> based on simple text prompts. These capabilities are powered by <a href="https://insiderone.com/sirius-ai/" target="_blank" rel="noreferrer noopener">Sirius AI&trade;</a> &mdash; our patent-pending generative AI solution.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1009" height="1024" src="https://insiderone.com/assets/media/2023/04/unnamed-57-1009x1024.png" alt="" class="wp-image-504322" srcset="https://insiderone.com/assets/media/2023/04/unnamed-57-1009x1024.png 1009w, https://insiderone.com/assets/media/2023/04/unnamed-57-295x300.png 295w, https://insiderone.com/assets/media/2023/04/unnamed-57-768x780.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-57.png 1172w" sizes="(max-width: 1009px) 100vw, 1009px" /></figure>



<p>Finally, you can easily analyze the results of your campaigns right in the journey builder (as shown above) or in the dedicated <a href="https://insiderone.com/reporting-analytics-overview/" target="_blank" rel="noreferrer noopener">analytics</a> section of our platform.<br></p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="484" src="https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-5-2-1024x484.png" alt="Insider One journey analytics" class="wp-image-415941" srcset="https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-5-2-1024x484.png 1024w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-5-2-300x142.png 300w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-5-2-768x363.png 768w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-5-2.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>For more automation strategies and examples, check out our articles on:</p>



<ul class="wp-block-list">
<li><a href="https://insiderone.com/omnichannel-marketing-automation/" target="_blank" rel="noreferrer noopener">How to use omnichannel marketing automation</a>.</li>



<li><a href="https://insiderone.com/ecommerce-marketing-automation/">The 8 proven eCommerce marketing automation strateg</a><a href="https://insiderone.com/ecommerce-marketing-automation/" target="_blank" rel="noreferrer noopener">i</a><a href="https://insiderone.com/ecommerce-marketing-automation/">es and tools</a>.</li>
</ul>



<h3 class="wp-block-heading" id="ease-of-use-bonuses-experienced-support-team-and-extensive-templates"><strong>Ease-of-use bonuses: Experienced support team and extensive templates</strong></h3>



<p>Aggregating customer data and running&nbsp; effective cross-channel campaigns can be difficult and time-consuming. That&#8217;s why we&rsquo;ve invested a lot of effort and resources into making the process as easy as possible for all Insider One customers.</p>



<p>First, <strong>our experienced support team helps you implement Insider One</strong> (with no extra setup charge).&nbsp;</p>



<p>Our experts ensure you&rsquo;re collecting the data you need to create personalized user experiences. They also analyze your site and analytics to <strong>give you relevant ideas</strong> for building campaigns, setting up automations, and trying different personalization strategies.</p>



<p>In fact, <a href="https://www.g2.com/products/insider-insider/reviews?utf8=%E2%9C%93&amp;filters%5Bkeyphrases%5D=customer%20support">customers often mention our support team</a> as one of the biggest benefits of working with Insider One:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>&ldquo;Additionally, the support team at Insider One impressed us greatly with their combination of extensive global experience and local market knowledge. We highly recommend Insider One to any company seeking to enhance its channels.&ldquo;</em></p>
</blockquote>



<p>As a result, we&rsquo;re consistently ranked as a top performer in categories like ease of use, ease of setup, and quality of support.e consistently ranked as a top performer in categories like ease of use, ease of setup, and quality of support.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="518" src="https://insiderone.com/assets/media/2023/04/unnamed-58-1024x518.png" alt="" class="wp-image-504323" srcset="https://insiderone.com/assets/media/2023/04/unnamed-58-1024x518.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-58-300x152.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-58-768x388.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-58.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Second, we offer a <strong>wide selection of proven, user-friendly&nbsp; templates for all our channels and use cases.</strong></p>



<p>You choose templates based on your goals &mdash; like increasing leads, conversions, engagement, app downloads, and so on &mdash; and easily customize them with your brand&rsquo;s logo, colors, and messaging.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="501" src="https://insiderone.com/assets/media/2023/04/unnamed-60-1024x501.png" alt="" class="wp-image-504324" srcset="https://insiderone.com/assets/media/2023/04/unnamed-60-1024x501.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-60-300x147.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-60-768x376.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-60.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><em>To learn more about Insider One&rsquo;s capabilities and how they can help you boost conversions, increase AOV and LTV, and reduce CAC, </em><a href="https://insiderone.com/request-a-demo/" target="_blank" rel="noreferrer noopener"><strong><em>book a live demo with our team</em></strong></a><em>.</em></p>



<h2 class="wp-block-heading" id="2-adobe-marketing-cloud">#2 Adobe Marketing Cloud</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="461" src="https://insiderone.com/assets/media/2023/04/unnamed-61-1024x461.png" alt="" class="wp-image-504325" srcset="https://insiderone.com/assets/media/2023/04/unnamed-61-1024x461.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-61-300x135.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-61-768x346.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-61.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><a href="https://business.adobe.com/products/marketing-cloud/main.html">Adobe Experience &nbsp;Cloud</a> (formerly Adobe Marketing Cloud) is a platform for creating, automating, and personalizing cross-channel campaigns. It combines various products, like:</p>



<ul class="wp-block-list">
<li>Marketo Engage for B2B and B2C marketing engagement and automation.</li>



<li>Adobe Target for AI-powered testing and experimentation.</li>



<li>Adobe Campaign for orchestrating cross-channel campaigns.</li>



<li>Adobe Experience Manager for digital asset and content management.</li>
</ul>



<p><strong><em>Note:</em></strong><em> </em><a href="https://www.g2.com/compare/adobe-marketo-engage-vs-insider-insider"><em>Click here to see how Marketo Engage compares to Insider One</em></a><em> and </em><a href="https://www.g2.com/compare/adobe-adobe-target-vs-insider-insider"><em>here for a comparison to </em><em>Adobe</em><em> Target</em></a><em>.</em></p>



<h2 class="wp-block-heading" id="3-salesforce-marketing-cloud"><strong>#3 </strong><strong>Salesforce</strong><strong> </strong><strong>Marketing Cloud</strong></h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="435" src="https://insiderone.com/assets/media/2023/04/unnamed-62-1024x435.png" alt="" class="wp-image-504326" srcset="https://insiderone.com/assets/media/2023/04/unnamed-62-1024x435.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-62-300x128.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-62-768x326.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-62.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Similar to the previous entry, <a href="https://www.salesforce.com/eu/products/marketing-cloud/overview/" target="_blank" rel="noreferrer noopener nofollow">Salesforce Marketing Cloud</a> is an enterprise cloud platform that combines different solutions. Its foundation is Salesforce&rsquo;s CDP which acts as a single source of truth for customer data. The cloud also includes a product for personalizing customer experiences and a marketing automation software tool for email, SMS, social media, and other channels.</p>



<p><strong><em>Note:</em></strong><em> </em><a href="https://www.g2.com/compare/insider-insider-vs-salesforce-marketing-cloud-personalization-formerly-interaction-studio" target="_blank" rel="noreferrer noopener nofollow"><em>Click here to see how Salesforce Marketing Cloud compares to Insider One</em></a>.</p>



<p><strong><em>Learn more:</em></strong><em> 5 Best Salesforce Marketing Cloud competitors and alternatives.</em></p>



<h2 class="wp-block-heading" id="4-oracle-marketing">#4 Oracle Marketing</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="458" src="https://insiderone.com/assets/media/2023/04/unnamed-63-1024x458.png" alt="" class="wp-image-504327" srcset="https://insiderone.com/assets/media/2023/04/unnamed-63-1024x458.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-63-300x134.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-63-768x344.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-63.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://www.oracle.com/cx/marketing/">Oracle Marketing</a> is a cloud-based marketing platform comprising various martech solutions. Most of the platform is made up of products acquired by Oracle over the years, like Eloqua (for marketing automation) and Maxymiser (for testing and optimization). The entire product set helps companies unify customer data, deliver personalized experiences, and increase customer loyalty and retention</p>



<h2 class="wp-block-heading" id="5-netcore-cloud">#5 Netcore Cloud</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="421" src="https://insiderone.com/assets/media/2023/04/Screenshot-2025-09-29-at-3.49.43-PM-1024x421.png" alt="" class="wp-image-552575" srcset="https://insiderone.com/assets/media/2023/04/Screenshot-2025-09-29-at-3.49.43-PM-1024x421.png 1024w, https://insiderone.com/assets/media/2023/04/Screenshot-2025-09-29-at-3.49.43-PM-300x123.png 300w, https://insiderone.com/assets/media/2023/04/Screenshot-2025-09-29-at-3.49.43-PM-768x315.png 768w, https://insiderone.com/assets/media/2023/04/Screenshot-2025-09-29-at-3.49.43-PM.png 1670w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><a href="https://netcorecloud.com/" target="_blank" rel="noreferrer noopener">Netcore Cloud</a> is a smart and economical alternative to Braze. Its customer engagement platform helps businesses connect with customers on email, SMS, WhatsApp, RCS, push, and in-app messages. It offers website and mobile app personalization with AI-driven product/content recommendations and predictive segmentation, plus tools for building and automating cross-channel journeys and analyzing their impact on conversions and retention. <br><br>Netcore Cloud also provides APIs, webhooks, and event streams for real-time transactional alerts and trigger-based flows, along with deliverability tooling to ensure messages reliably reach customers.</p>



<h2 class="wp-block-heading" id="6-iterable">#6 Iterable</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="434" src="https://insiderone.com/assets/media/2023/03/personalization-software-10-1024x434.png" alt="Iterable homepage" class="wp-image-402983" srcset="https://insiderone.com/assets/media/2023/03/personalization-software-10-1024x434.png 1024w, https://insiderone.com/assets/media/2023/03/personalization-software-10-300x127.png 300w, https://insiderone.com/assets/media/2023/03/personalization-software-10-768x326.png 768w, https://insiderone.com/assets/media/2023/03/personalization-software-10.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://iterable.com" target="_blank" rel="noreferrer noopener nofollow">Iterable</a> is a cross-channel marketing platform for email, SMS, push notifications, and in-app personalization. Its&rsquo; foundation is a centralized data platform that aggregates various types of information &mdash; including customer, product, and business data &mdash; and helps businesses remove data silos. It also has a tool for designing personalized customer journeys for customers at scale.</p>



<p><strong><em>Note:</em></strong><em> </em><a href="https://www.g2.com/compare/insider-insider-vs-iterable" target="_blank" rel="noreferrer noopener nofollow"><em>Click here to see how Iterable compares to Insider One</em></a>.</p>



<p><strong><em>Learn more: </em></strong><a href="https://insiderone.com/iterable-competitors-and-alternatives/" target="_blank" rel="noreferrer noopener"><em>10 Best Iterable competitors and alternatives in 2023 (in-depth look)</em></a><em>.</em></p>



<h2 class="wp-block-heading" id="7-webengage">#7 WebEngage</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="545" src="https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-9-1024x545.png" alt="WebEngage homepage" class="wp-image-415963" srcset="https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-9-1024x545.png 1024w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-9-300x160.png 300w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-9-768x409.png 768w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-9.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://webengage.com" target="_blank" rel="noreferrer noopener nofollow">WebEngage</a> is a retention and customer engagement platform that combines a CDP, a personalization engine, an omnichannel campaign tool, and an analytics solution. It supports both on-site and in-app personalization, as well as channels like email, SMS, and web push. It can also help with Facebook and Google retargeting by exporting user segments and using them for more precise targeting.</p>



<p><strong><em>Note:</em></strong><em> </em><a href="https://www.g2.com/compare/insider-insider-vs-webengage" target="_blank" rel="noreferrer noopener nofollow"><em>Click here to see how WebEngage compares to Insider One</em></a>.</p>



<p><strong><em>Learn more: </em></strong><a href="https://insiderone.com/?p=475739" target="_blank" rel="noreferrer noopener">The best WebEngage competitors &amp; alternatives for marketing teams</a>.</p>



<h2 class="wp-block-heading" id="8-clevertap"><strong>#8 </strong>CleverTap</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="359" src="https://insiderone.com/assets/media/2023/04/unnamed-64-1024x359.png" alt="" class="wp-image-504328" srcset="https://insiderone.com/assets/media/2023/04/unnamed-64-1024x359.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-64-300x105.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-64-768x269.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-64.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://clevertap.com/" target="_blank" rel="noreferrer noopener nofollow">CleverTap</a> is an omnichannel user engagement platform. While its main focus has always been on mobile apps, it also supports external channels like email, SMS, and <a href="https://insiderone.com/whatsapp-marketing-software/">WhatsApp</a>. CleverTap excels in industries like gaming, food tech, and SaaS with specialized features for customer lifecycle management and optimization. Lastly, in 2022 CleverTap acquired Leanplum &mdash; another popular user engagement startup focused on mobile apps.</p>



<p><strong><em>Note:</em></strong><em> </em><a href="https://www.g2.com/compare/clevertap-vs-insider-insider" target="_blank" rel="noreferrer noopener nofollow"><em>Click here to see how CleverTap compares to Insider One</em></a>.</p>



<p><strong><em>Learn more: </em></strong><a href="https://insiderone.com/clevertap-competitors-and-alternatives/" target="_blank" rel="noreferrer noopener"><em>11 CleverTap alternatives for marketing, analytics, and more</em></a><em>.</em></p>



<h2 class="wp-block-heading" id="9-moengage"><strong>#9 MoEngage</strong></h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="408" src="https://insiderone.com/assets/media/2023/04/unnamed-65-1024x408.png" alt="" class="wp-image-504329" srcset="https://insiderone.com/assets/media/2023/04/unnamed-65-1024x408.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-65-300x119.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-65-768x306.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-65.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><a href="https://www.moengage.com/">MoEngage</a> is a customer engagement platform that supports various channels like email, SMS, WhatsApp, mobile push notifications, and others. It offers standard website and mobile app personalization capabilities, as well as tools for automating cross-channel journeys and analyzing their results. MoEngage also comes with an API and tools for delivering real-time transactional alerts.&nbsp;&nbsp;</p>



<p><strong><em>Note:</em></strong><em> </em><a href="https://www.g2.com/compare/insider-vs-moengage"><em>Click here to see how </em><em>MoEngage</em><em> compares to Insider One</em></a>.</p>



<p><strong><em>Learn more: </em></strong><a href="https://insiderone.com/moengage-competitors-and-alternatives/"><em>7 best MoEngage alternatives for marketing teams</em></a></p>



<h2 class="wp-block-heading" id="10-dynamic-yield">#10 Dynamic Yield</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="431" src="https://insiderone.com/assets/media/2023/04/unnamed-66-1024x431.png" alt="" class="wp-image-504330" srcset="https://insiderone.com/assets/media/2023/04/unnamed-66-1024x431.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-66-300x126.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-66-768x323.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-66.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://www.dynamicyield.com/" target="_blank" rel="noreferrer noopener">Dynamic Yield</a> is a personalization platform for websites, mobile apps, and email marketing. It lets brands combine customer data from various sources, build detailed segments, and target them with personalized campaigns. It also has a product recommendation engine that helps determine what customers are likely to buy next. Lastly, DynamicYield offers&nbsp; seamless integrations for many popular marketing tools like FullStory, Twilio&rsquo;s SendGrid, and TypeForm.</p>



<p><strong><em>Note:</em></strong><em> </em><a href="https://www.g2.com/compare/dynamic-yield-vs-insider" target="_blank" rel="noreferrer noopener"><em>Click here to see how Dynamic Yield compares to Insider One</em></a>.</p>



<p><strong><em>Learn more: </em></strong><a href="https://insiderone.com/dynamic-yield-competitors-and-alternatives/" target="_blank" rel="noreferrer noopener"><em>9 Best Dynamic Yield competitors and alternatives (by use case)</em></a>.</p>



<h2 class="wp-block-heading" id="11-onesignal"><strong>#11 OneSignal</strong></h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="371" src="https://insiderone.com/assets/media/2023/04/unnamed-67-1024x371.png" alt="" class="wp-image-504331" srcset="https://insiderone.com/assets/media/2023/04/unnamed-67-1024x371.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-67-300x109.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-67-768x278.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-67.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://onesignal.com/" target="_blank" rel="noreferrer noopener">OneSignal</a> is a customer engagement solution focused on <strong>push notifications, email, SMS, and in-app messaging</strong>. Companies use it to reach customers on these channels with personalized content, A/B test their engagement strategies, and analyze customer behavior. OneSignal also has a journey builder that simplifies multichannel marketing campaign orchestration.</p>



<p><strong><em>Note:</em></strong><em> </em><a href="https://www.g2.com/compare/insider-insider-vs-onesignal" target="_blank" rel="noreferrer noopener"><em>Click here to see how OneSignal compares to Insider One</em></a>.</p>



<h2 class="wp-block-heading" id="12-attentive">#12 Attentive</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="347" src="https://insiderone.com/assets/media/2023/04/unnamed-68-1024x347.png" alt="" class="wp-image-504332" srcset="https://insiderone.com/assets/media/2023/04/unnamed-68-1024x347.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-68-300x102.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-68-768x260.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-68.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://www.attentive.com" target="_blank" rel="noreferrer noopener nofollow">Attentive</a> is a versatile email and <strong>SMS marketing</strong> platform. It lets brands increase their SMS subscriber growth through different sign-up units that can be quickly designed and deployed on a website, mobile app, or messaging channel. It also offers various email and SMS campaign automation and personalization features.</p>



<h2 class="wp-block-heading" id="13-klaviyo">#13 Klaviyo</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="376" src="https://insiderone.com/assets/media/2023/04/unnamed-69-1024x376.png" alt="" class="wp-image-504336" srcset="https://insiderone.com/assets/media/2023/04/unnamed-69-1024x376.png 1024w, https://insiderone.com/assets/media/2023/04/unnamed-69-300x110.png 300w, https://insiderone.com/assets/media/2023/04/unnamed-69-768x282.png 768w, https://insiderone.com/assets/media/2023/04/unnamed-69.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://www.klaviyo.com/" target="_blank" rel="noreferrer noopener nofollow">Klaviyo</a> is an eCommerce <a href="https://insiderone.com/marketing-automation-platforms/" target="_blank" rel="noreferrer noopener">marketing automation platform</a> for small businesses, as well as midsize and enterprise companies. The platform is <strong>focused on email and SMS</strong> and it helps companies expand their subscriber lists, create detailed segments based on behaviors, interests, LTV, and more. It also comes with lots of email and SMS templates, as well as pre-built automations for various use cases.</p>



<p><strong><em>Note:</em></strong><em> </em><a href="https://www.g2.com/compare/insider-insider-vs-klaviyo" target="_blank" rel="noreferrer noopener nofollow"><em>Click here to see how Klaviyo compares to Insider One</em></a></p>



<p><strong><em>Learn more: </em></strong><a href="https://insiderone.com/klaviyo-competitors-and-alternatives/" target="_blank" rel="noreferrer noopener"><em>11 Best Klaviyo competitors &amp; alternatives for all business types</em></a>.</p>



<h2 class="wp-block-heading" id="personalize-every-customer-touchpoint-with-insider-one"><strong>Personalize every customer touchpoint with Insider One</strong></h2>



<p>Insider One can help you create individualized, data-driven&nbsp; campaigns across all touchpoints users have with your brand &mdash; from your website and mobile app to web push, email, SMS, WhatsApp, Facebook Messenger, and more.</p>



<p>Our enterprise marketing platform can also:</p>



<ul class="wp-block-list">
<li>Aggregate customer data from any online or offline source into one place and create unified, 360-degree customer profiles.</li>



<li>Reveal customers&rsquo; and visitors&rsquo; behaviors, interests, and preferred touchpoints.</li>



<li>Predict behaviors with our AI-powered intent engine, like the likelihood of buying or engaging on a channel, discount affinities, and more.</li>
</ul>



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                                                    <p class="author-bio">Edwin is oversees Insider&#039;s customer success team in Indonesia and the Philippines. He has 6+ years of experience in digital marketing, with a special focus on multichannel CRM strategy, growth hacking, and A/B testing. Before Insider, Edwin was a technology consultant at Accenture and co-founded his own Digital Agency.</p>
                        
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It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-advertisement" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-advertisement" aria-controls="wt-cli-tab-advertisement" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab">
                                Advertisement                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-advertisement" aria-label="advertisement" data-id="checkbox-advertisement" role="switch" aria-controls="wt-cli-tab-link-advertisement" aria-labelledby="wt-cli-tab-link-advertisement"  />
                                    <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">advertisement</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-advertisement" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-advertisement" class="cli-tab-pane cli-fade" data-id="advertisement">
                            <div class="wt-cli-cookie-description">Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-others" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-others" aria-controls="wt-cli-tab-others" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab">
                                Others                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-others" aria-label="others" data-id="checkbox-others" role="switch" aria-controls="wt-cli-tab-link-others" aria-labelledby="wt-cli-tab-link-others"  />
                                    <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">others</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-others" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-others" class="cli-tab-pane cli-fade" data-id="others">
                            <div class="wt-cli-cookie-description">Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. This cookie is used for calculating the impact of special campaigns.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-storage-version</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">insdrPushCookieStatus</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by the provider Insider One. This cookie is used for web push recieving.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">js_enabled</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">RUL</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UserMatchHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">WMF-Uniq</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr></tbody></table></div>
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