Marcas de sucesso em todo o mundo estão aproveitando o poder do SMS: A Slazenger lançou uma estratégia de SMS combinada com e-mail para criar mensagens poderosas, personalizadas e contextuais para envolver os clientes em seus canais favoritos. Obteve um retorno sobre o investimento de 49 vezes em apenas dois meses e recuperou 40% da receita de uma única campanha.
Neste artigo, exploraremos o mundo das plataformas de marketing por SMS, o que são, os benefícios que podem trazer para o seu negócio, como encontrar a melhor plataforma para você e as melhores plataformas de marketing por SMS em 2024.
O que é uma plataforma de marketing de SMS?
O marketing por SMS envolve o uso do serviço de mensagens curtas (SMS) para envolver clientes e fornecer conteúdo promocional ou informativo por meio de mensagens de texto. Ao contrário de outros canais de marketing, as taxas de abertura de SMS frequentemente excedem 90%, tornando-o uma ferramenta altamente eficaz para uma abordagem sistemática e simplificada para alcançar e envolver clientes.
Uma “Plataforma de marketing por SMS“‘” ou “‘plataforma de automação de marketing por mensagens” refere-se à capacidade de enviar e entregar comunicações por SMS em grande escala. No entanto, nem todas as plataformas de marketing por SMS oferecem os mesmos recursos, então escolher a melhor pode ser complicado.
Como profissional de marketing, é necessário dar um passo atrás e esclarecer o que você precisa da plataforma de SMS e o que deseja alcançar. Dessa forma, encontrar a solução certa será muito mais fácil.
Os benefícios de uma plaforma de marketing por SMS
- Isso aumenta as taxas de conversão e a receita.
O marketing por SMS é excelente para aumentar o tráfego durante a temporada de férias. Após analisar sua base de clientes, o Insider One descobriu que as marcas que enviaram mensagens por SMS aos clientes durante o fim de semana da Black Friday registraram uma incrível taxa de conversão de 30,21% pelo canal.
As plataformas de marketing por SMS têm se mostrado altamente eficazes porque a imediatez das mensagens de texto significa que os clientes têm mais probabilidade de se envolver e agir prontamente. Essa rapidez pode levar a conversões imediatas. Além disso, o marketing por SMS permite o engajamento direto e pessoal com os clientes. Essa abordagem de experiência personalizada do cliente pode levar a relacionamentos mais fortes com os clientes para sua marca.
- Te permite enviar comunicação imediata por SMS
Um dos principais benefícios do SMS é que ele é uma forma de comunicação imediata em comparação com o e-mail. O envio de mensagens de texto permite uma conversa bidirecional em uma velocidade mais rápida. As plataformas de marketing por SMS permitem que os profissionais de marketing alcancem os clientes imediatamente com uma campanha de SMS. Você pode enviar mensagens diretamente para os telefones deles, sem precisar esperar que verifiquem seus e-mails ou visitem seu site. Ao usar uma plataforma de marketing por SMS integrada como a Insider One, os profissionais de marketing podem lançar campanhas de SMS em minutos, economizando tempo e permitindo que se concentrem em outras áreas de seus esforços de marketing.
- Melhora a experiência do cliente
Sabia que as mensagens de SMS podem ser personalizadas com base nas preferências e comportamentos do cliente? Clientes que recebem mensagens de SMS relevantes para eles se sentem valorizados e compreendidos. Dessa forma, um toque pessoal pode tornar seus clientes mais leais à sua marca.
Além disso, o marketing por SMS oferece aos clientes outra forma conveniente de interagir com sua marca a partir de seus smartphones – seja para fazer compras, buscar informações ou receber atualizações promocionais. As plataformas de automação de SMS permitem que você envie notificações, como alertas em tempo real, confirmações de pedidos e atualizações de estoque, para manter os clientes informados e engajados.
- Ele constrói relacionamentos de clientes leais.
As mensagens de texto, por natureza, são mais pessoais e tendem a ser mais urgentes do que e-mails ou notificações das redes sociais. Isso faz com que as pessoas prestem mais atenção às mensagens de SMS. Ao personalizar mensagens, enviar recomendações de produtos relevantes e fornecer lembretes úteis aos assinantes de SMS, você pode conquistar a fidelidade do cliente e aprofundar os relacionamentos com os clientes.
- Isso leva a uma melhor interação com seu público – onde quer que estejam.
O marketing por SMS permite que as empresas se envolvam melhor e com mais frequência com seus clientes inscritos. As pessoas geralmente sempre têm seus celulares consigo, então você pode alcançá-las imediatamente por SMS – elas nem precisam de uma conexão com a internet. Além disso, a Gartner relatou que as taxas de abertura e resposta de SMS eram tão altas quanto 98% e 45%, em contraste com taxas de abertura de 20% e 6% para e-mail.
Como escolher a melhor platforma de marketing de SMS para o meu negócio?
Aqui estão algumas perguntas essenciais para fazer quando escolher uma plataforma de marketing de SMS para o seu negócio.
É simples para programar e lançar uma nova campanha de SMS?
Garanta que nada atrapalhe a capacidade de enviar, agendar, medir o desempenho das mensagens, automatizar e criar segmentação de mercado direcionada e muito mais. Considere quanto orientação você receberá de seu parceiro de SMS e se eles oferecem treinamento ou suporte para sua equipe que ajudará a reajustar sua estratégia.
Oferece personalização da mensagem de SMS?
Escolha uma plataforma que permita personalizar mensagens com base em dados do cliente, comportamento e preferências. Por quê? Porque personalizar suas mensagens é crucial para entregar conteúdo impactante que ressoa com seu público.
Para obter os melhores resultados, você precisa de uma plataforma de marketing por SMS que permita personalizar suas mensagens – desde mensagens de boas-vindas e lembretes de abandono de carrinho até mensagens pós-compra, atualizações de estoque, ofertas de temporada alta e muito mais.
Isso está em conformidade com os regulamentos necessários?
Certifique-se de que a plataforma adere a todos os regulamentos relevantes, como o Telephone Consumer Protection Act (TCPA) nos Estados Unidos e o General Data Protection Regulation (GDPR) na União Europeia.
Lembre-se, você não pode enviar mensagens de SMS aos seus clientes sem o consentimento explícito deles. Você também precisa garantir que seja fácil para eles optarem por participar e sair. Salvaguardar os dados dos assinantes e garantir a proteção e segurança dos dados também são aspectos críticos de conformidade no marketing por SMS.
A plataforma oferece possibilidades de automação?
Busque uma plataforma que ofereça recursos de automação de SMS, como campanhas sequenciais, mensagens disparadas e agendamento.
Uma ótima plataforma de automação de SMS permitirá que você segmente seu público facilmente para enviar campanhas direcionadas, dependendo do seu objetivo – seja retenção, aquisição ou conscientização. Você também pode verificar as capacidades de teste e otimização, como teste A/B de conteúdo e timing para descobrir o que ressoa mais com seu público.
Quais as opções de integração disponíveis?
O SMS é um dos canais de marketing com melhor desempenho, e se torna ainda mais poderoso quando integrado aos sistemas existentes, como seu CRM, ferramentas de marketing por e-mail e plataformas de comércio eletrônico.
A integração com suas ferramentas existentes ajuda a garantir uma automação de marketing omnichannel coesa que irá auxiliá-lo em seus esforços de marketing por SMS e garantir consistência em todos os pontos de contato de marketing.
Que análise de entregas e relatórios estão disponíveis?
Verifique as taxas de entrega da plataforma e suas capacidades de relatório. A entrega confiável garante que suas mensagens alcancem seu público-alvo.
Relatórios robustos ajudam você a acompanhar o desempenho e fazer otimizações baseadas em dados. Este é um dos aspectos mais importantes que você deve considerar, porque analisar e otimizar continuamente o desempenho do marketing por SMS garante que você alcance os melhores resultados e melhore seu programa a longo prazo. Você pode acompanhar resultados-chave, como crescimento de assinantes, engajamento com mensagens, taxas de cancelamento de inscrição, atribuição de receita gerada via SMS e muito mais.
A plataforma oferece o suporte e treinamento necessários?
Avalie o nível de suporte ao cliente e treinamento oferecido pelo fornecedor da plataforma. Você pode precisar de assistência ou orientação sobre as melhores práticas, então é necessário encontrar um fornecedor que ofereça o nível certo de suporte para o seu negócio, evitando que você encontre obstáculos.
As melhores plataformas de marketing por SMS são projetadas para automatizar mensagens de texto para facilitar sua vida. Aqui está uma análise das suas opções:
Insider One
A Insider One reúne as capacidades mais extensas de personalização e automação para SMS. Os profissionais de marketing podem alcançar efetivamente seu público-alvo e aumentar o engajamento maximizando seus esforços de marketing com campanhas de SMS relevantes e oportunas.
Com a Insider One, você pode:
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Potencialize experiências integradas entre canais com dados de eventos de SMS integrados: O orquestrador de jornadas da Insider One, o Architect, integra perfeitamente o SMS como um dos mais de 12 canais de marketing. Essa abordagem unificada garante uma experiência consistente e coesa para seus usuários, inspirando-os a se envolverem ativamente com sua marca em vários pontos de contato. Combine dados de eventos do marketing por SMS para elevar as experiências dos clientes e impulsionar as conversões em mais de 60%.
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Aproveite a automação de campanhas e a segmentação preditiva alimentadas por IA: Deixe uma impressão memorável em seu público-alvo com mensagens relevantes e oportunas e recomendações de produtos personalizadas, ajustadas individualmente às preferências, comportamentos e necessidades de cada um. Ao aproveitar a segmentação preditiva e a automação de campanhas, você pode direcionar precisamente os usuários certos com mensagens personalizadas, garantindo que cada interação seja relevante e oportuna.
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Entregue personalização em escala: Crie a jornada do cliente perfeita, toda vez, com personalização escalável alimentada por IA. Com recursos como otimização de tempo – agende mensagens com base no fuso horário e na probabilidade de interação – e conteúdo dinâmico com base nas compras mais recentes e interações dos usuários, você sabe que cada mensagem de SMS que seus clientes recebem será relevante e oportuna, tudo graças às capacidades líderes da indústria em IA e aprendizado de máquina da Insider.
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Garanta a mitigação de riscos: A Insider One fornece governança estratégica para ajudá-lo a criar uma configuração de SMS à prova de falhas e proteger contra a perda de dados.
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Mantenha a higiene do SMS: Integramos com os principais provedores para garantir alta entregabilidade de mensagens em questão de segundos.
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Use modelos pré-aprovados: Removemos o estresse de criar a mensagem perfeita com mais de 60 modelos pré-aprovados para cada objetivo, setor e ocasião
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Garanta eficiência de custos: Reduza o custo para SMS em massa com URLs curtas gratuitas e links de cancelamento de inscrição sem custo.
Braze
Braze é uma plataforma abrangente de engajamento do cliente que suporta SMS. Ele permite que você otimize seu programa de SMS para impulsionar a receita e alcançar seus assinantes com a mensagem certa. Em termos de automação, o Braze possui uma ferramenta chamada Canvas Flow que vem com muitos recursos para construir e automatizar campanhas entre canais. No entanto, o Braze pode não oferecer todos os canais e recursos essenciais na orquestração de jornadas, como modelos pré-construídos e recomendações de canal.
Descubra: Top 11 competidores da Braze e alteranativas
Salesforce Marketing Cloud
O Salesforce Marketing Cloud é uma nuvem que combina vários produtos para agregação de dados do cliente, orquestração de campanhas entre canais, automação de marketing e vendas e gerenciamento de conteúdo, que fornece soluções de SMS para profissionais de marketing. Você pode enviar SMS e MMS em massa direcionados para se envolver com seus clientes.
Descubra: 5 melhores competidores com a Salesforce Marketing Cloud e alternativas
Klaviyo
Klaviyo é uma ferramenta estabelecida e poderosa para profissionais de marketing, oferecendo uma experiência omnichannel para os usuários, incluindo o engajamento com SMS. No entanto, Klaviyo é limitado com a experiência omnichannel de Email & SMS.
Descubra: 11 melhores competidores da Klaviyo e alternativas
Attentive
O Attentive é um fornecedor de soluções pontuais para serviços de marketing por SMS e RCS. Para uma experiência omnichannel do usuário, a Attentive oferece apenas soluções de canal de mensagens de SMS para seus usuários. Além disso, para a funcionalidade de otimização do horário de envio para canais de mensagens, a Attentive tem essa funcionalidade em campanhas individuais, mas não em fluxos de jornada multicanal. Eles podem fornecer SMS, MMS e suporte a GIFs e vídeos dentro dos canais de mídia social..
Agende uma demonstração paradescobrir como empresas globais, como: NA-KD, Slazenger, MAC Cosmetics, e mais, usaram a Insider One e sua ferramenta de marketing por SMS para alcançar e engajar sua audiência e impulsionar receita.
Perguntas frequentes:
Como posso automatizar mensagens de texto?
Você pode automatizar mensagens de texto usando plataformas de marketing por SMS que permitem agendamento de mensagens, mensagens baseadas em gatilhos e segmentação de público.
O que são as plataformas de marketing por SMS?
Plataformas de marketing por SMS são soluções de software que facilitam o envio de mensagens de texto promocionais e transacionais para clientes, oferecendo recursos como agendamento, segmentação, análise e integração.
O quão popular é o marketing por SMS?
O marketing por SMS continua sendo um canal popular e eficaz para as empresas. É popular por suas altas taxas de abertura e níveis de engajamento, tornando-se uma parte essencial de muitas estratégias de marketing, especialmente para alcançar públicos familiarizados com dispositivos móveis.
Como personalizar meu marketing por SMS?
Personalizar o marketing por SMS envolve o uso de dados do cliente para adaptar suas mensagens. Isso pode incluir usar o primeiro nome do cliente, enviar recomendações de produtos relevantes com base em seu histórico de compras e criar ofertas personalizadas para criar uma experiência mais significativa e envolvente para cada destinatário.
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<button data-text="Plataforma">Plataforma<i>
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<div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISÃO GERAL</h3></div><ul><li class=""><a class="" href="/pt/platform/" target=""><span data-text="Visão geral da plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Visão geral da plataforma</span><p data-text="Explore a Insider One: tudo o que você precisa, nada do que não precisa, tudo em um só lugar">Explore a Insider One: tudo o que você precisa, nada do que não precisa, tudo em um só lugar</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRAÇÕES</h3></div><ul><li class=""><a class="" href="/pt/integrations/" target=""><span data-text="Hub de integrações"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-hover.svg"></i>Hub de integrações</span><p data-text="Conecte a Insider One a todo o seu stack MarTech de forma fácil, segura e instantânea">Conecte a Insider One a todo o seu stack MarTech de forma fácil, segura e instantânea</p></a></li></ul></div></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CAPACIDADES</h3></div><ul><li class=""><a class="" href="/pt/ai-overview/" target=""><span data-text="Insider One AI"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Insider One AI</span></a></li><li class=""><a class="" href="/pt/customer-data-management/" target=""><span data-text="Gerenciamento de dados de clientes"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gerenciamento de dados de clientes</span></a></li><li class=""><a class="" href="/pt/ai-personalization/" target=""><span data-text="Personalização"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personalização</span></a></li><li class=""><a class="" href="/pt/customer-journey/orchestration/" target=""><span data-text="Orquestração de jornada"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Orquestração de jornada</span></a></li><li class=""><a class="" href="/pt/reporting-analytics/" target=""><span data-text="Relatórios & dados"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Relatórios & dados</span></a></li><li class=""><a class="indented" href="/pt/behavioral-analytics/" target=""><span data-text="Análise comportamental"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>Análise comportamental</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CANAIS</h3></div><ul><li class=""><a class="" href="/pt/channels/web/" target=""><span data-text="Web"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>Web</span></a></li><li class=""><a class="" href="/pt/channels/email/" target=""><span data-text="Email"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-hover.svg"></i>Email</span></a></li><li class=""><a class="" href="/pt/eureka-search/" target=""><span data-text="Busca no site"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-hover.svg"></i>Busca no site</span></a></li><li class=""><a class="" href="/pt/conversational-cx/" target=""><span data-text="CX conversacional"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>CX conversacional</span></a></li><li class=""><a class="" href="/pt/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/pt/channels/web-push/" target=""><span data-text="Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Web Push</span></a></li><li class=""><a class="" href="/pt/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/pt/channels/app/" target=""><span data-text="App"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-hover.svg"></i>App</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>POR QUE A INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/pt/the-zero-dollar-migration-movement/" target=""><span data-text="O Movimento de Migração de R$0,00™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>O Movimento de Migração de R$0,00™</span><p data-text="Migração sem medo, lock-in ou custos ocultos.">Migração sem medo, lock-in ou custos ocultos.</p></a></li><li class=""><a class="" href="/pt/why-insiderone/" target=""><span data-text="O diferencial da Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>O diferencial da Insider One</span><p data-text="Descubra o que nos torna diferentes">Descubra o que nos torna diferentes</p></a></li><li class=""><a class="" href="/pt/compare-insiderone/" target=""><span data-text="Comparar fornecedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparar fornecedores</span><p data-text="Veja como nos comparamos com outros players do mercado">Veja como nos comparamos com outros players do mercado</p></a></li><li class=""><a class="" href="/pt/insiderone-switch/" target=""><span data-text="Migrar para a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Migrar para a Insider One</span><p data-text="Descubra por que as marcas mais admiradas do mundo escolhem a Insider One">Descubra por que as marcas mais admiradas do mundo escolhem a Insider One</p></a></li></ul></div>
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<div class="header-menu-item">
<button data-text="Indústrias">Indústrias<i>
<svg width="15" height="14" viewbox="0 0 15 14" fill="none" xmlns="http://www.w3.org/2000/svg">
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</i>
</button>
<div class="header-menu-item-dropdown">
<div class="container">
<a href="/case-studies/mac-cosmetics/" class="header-menu-item-dropdown-item highlight-link is-bg highlight-small" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-CS-Light.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-CS-Light.png);"><ul><li class=""><div class="item-link "><span data-text="História de sucesso"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>História de sucesso</span></div></li></ul></a><div class="header-menu-item-dropdown-item mobile-border-none" style=""><ul><li class=""><a class="" href="/pt/industries/retail/" target=""><span data-text="Varejo e Ecommerce"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store-hover.svg"></i>Varejo e Ecommerce</span><p data-text="Do primeiro clique à recompra: crie experiências que seus clientes vão amar">Do primeiro clique à recompra: crie experiências que seus clientes vão amar</p></a></li><li class=""><a class="" href="/pt/industries/finance/" target=""><span data-text="Serviços financeiros"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Serviços financeiros</span><p data-text="Construa confiança e lealdade com experiências personalizadas que aumentam engajamento e retenção">Construa confiança e lealdade com experiências personalizadas que aumentam engajamento e retenção</p></a></li><li class=""><a class="" href="/pt/industries/travel/" target=""><span data-text="Viagens e Hotelaria"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Viagens e Hotelaria</span><p data-text="Inspire viajantes, personalize a jornada, aumente as reservas e gere receita adicional">Inspire viajantes, personalize a jornada, aumente as reservas e gere receita adicional</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/pt/beauty-cosmetics/" target=""><span data-text="Beleza & Cosméticos"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Beleza & Cosméticos</span><p data-text="Do skincare ao self-care, engaje clientes com personalização, precisão e estilo">Do skincare ao self-care, engaje clientes com personalização, precisão e estilo</p></a></li><li class=""><a class="" href="/pt/industries/automotive/" target=""><span data-text="Automotivo"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automotivo</span><p data-text="Conecte a experiência digital e de showroom para acelerar engajamento, geração de leads e retenção">Conecte a experiência digital e de showroom para acelerar engajamento, geração de leads e retenção</p></a></li><li class=""><a class="" href="/pt/industries/telecom/" target=""><span data-text="Telecomunicações"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telecomunicações</span><p data-text="Reduza churn, aumente a fidelidade e personalize para cada cliente">Reduza churn, aumente a fidelidade e personalize para cada cliente</p></a></li></ul></div>
</div>
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<div class="header-menu-item">
<a href="/pt/customers/" target="" class="" data-text="Clientes">Clientes</a> </div>
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<button data-text="Recursos">Recursos<i>
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<div class="container">
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Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.">Explore a Insider One e torne-se imparável. Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. 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<h1 class="post-title">Top 5 plataformas de marketing de SMS em 2024</h1>
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<p>Sabia que as pessoas olham seus smartphones em média <a href="https://www.theguardian.com/commentisfree/2021/nov/04/my-life-without-a-smartphone-is-getting-harder-and-harder" target="_blank" rel="noopener">96 vezes por dia</a>? As pessoas estão sempre em seus telefones, o que é uma excelente oportunidade para as marcas alcançarem seus clientes-alvo.</p>
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<p class="author-info"><span class="authname"><a href="https://insiderone.com/pt/author/sdr_training/">SDR</a></span><span class="hipen"> - </span></p>
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<p><span style="color: #000000; font-size: 10pt; font-family: Poppins, Arial;" data-sheets-root="1">Atualizado em</span> 7 Jan 2025</p>
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<div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#o-que-e-uma-plataforma-de-marketing-de-sms">O que é uma plataforma de marketing de SMS?</a><li class="parent-level-item"><a href="#os-beneficios-de-uma-plaforma-de-marketing-por-sms">Os benefícios de uma plaforma de marketing por SMS</a><li class="parent-level-item"><a href="#como-escolher-a-melhor-platforma-de-marketing-de-sms-para-o-meu-negocio">Como escolher a melhor platforma de marketing de SMS para o meu negócio?</a><li class="parent-level-item"><a href="#as-melhores-plataformas-de-marketing-com-sms-em-2024"> As melhores plataformas de marketing com SMS em 2024:</a><ul><li><a href="#insider-one">Insider One</a></li><li><a href="#braze">Braze</a></li><li><a href="#salesforce-marketing-cloud">Salesforce Marketing Cloud</a></li><li><a href="#klaviyo">Klaviyo</a></li><li><a href="#attentive">Attentive</a></li></ul></li><li class="parent-level-item"><a href="#potencialize-seus-esforcos-de-marketing-por-sms-com-o-software-certo">Potencialize seus esforços de marketing por SMS com o software certo.</a><li class="parent-level-item"><a href="#perguntas-frequentes">Perguntas frequentes:</a></li></ul></div> <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><p>Marcas de sucesso em todo o mundo estão aproveitando o poder do SMS: A <a href="https://insiderone.com/case-studies/slazenger/" target="_blank" rel="noreferrer noopener">Slazenger</a> lançou uma estratégia de SMS combinada com e-mail para criar mensagens poderosas, personalizadas e contextuais para envolver os clientes em seus canais favoritos. Obteve um retorno sobre o investimento de 49 vezes em apenas dois meses e recuperou 40% da receita de uma única campanha.</p>
<p>Neste artigo, exploraremos o mundo das plataformas de marketing por SMS, o que são, os benefícios que podem trazer para o seu negócio, como encontrar a melhor plataforma para você e as melhores plataformas de marketing por SMS em 2024.</p>
<h2 class="wp-block-heading" id="o-que-e-uma-plataforma-de-marketing-de-sms">O que é uma plataforma de marketing de SMS?</h2>
<p><br>O marketing por SMS envolve o uso do serviço de mensagens curtas (SMS) para envolver clientes e fornecer conteúdo promocional ou informativo por meio de mensagens de texto. Ao contrário de outros canais de marketing, as taxas de abertura de SMS frequentemente excedem 90%, tornando-o uma ferramenta altamente eficaz para uma abordagem sistemática e simplificada para alcançar e envolver clientes.</p>
<p> Uma “<a href="https://insiderone.com/pt/channels/sms/">Plataforma de marketing por SMS</a>“‘” ou “‘<a href="https://insiderone.com/marketing-automation-platforms/">plataforma de automação de marketing por mensagens</a>” refere-se à capacidade de enviar e entregar comunicações por SMS em grande escala. No entanto, nem todas as plataformas de marketing por SMS oferecem os mesmos recursos, então escolher a melhor pode ser complicado.</p>
<p>Como profissional de marketing, é necessário dar um passo atrás e esclarecer o que você precisa da plataforma de SMS e o que deseja alcançar. Dessa forma, encontrar a solução certa será muito mais fácil.</p>
<h2 class="wp-block-heading" id="os-beneficios-de-uma-plaforma-de-marketing-por-sms">Os benefícios de uma plaforma de marketing por SMS</h2>
<ol class="wp-block-list">
<li>Isso aumenta as taxas de conversão e a receita.</li>
</ol>
<p><br>O marketing por SMS é excelente para aumentar o tráfego durante a <a href="https://insiderone.com/?post_type=ebook&p=428717">temporada de férias</a>. Após analisar sua base de clientes, o Insider One descobriu que as marcas que enviaram mensagens por SMS aos clientes durante o fim de semana da Black Friday registraram uma incrível taxa de conversão de <strong>30,21% pelo canal.</strong></p>
<p><a href="https://insiderone.com/pt/channels/sms/">As plataformas de marketing por SMS</a> têm se mostrado altamente eficazes porque a imediatez das mensagens de texto significa que os clientes têm mais probabilidade de se envolver e agir prontamente. Essa rapidez pode levar a conversões imediatas. Além disso, o marketing por SMS permite o engajamento direto e pessoal com os clientes. Essa abordagem de <a href="https://insiderone.com/personalized-customer-experience/">experiência personalizada do cliente</a> pode levar a relacionamentos mais fortes com os clientes para sua marca.</p>
<ol start="2" class="wp-block-list">
<li>Te permite enviar comunicação imediata por SMS</li>
</ol>
<p><br>Um dos principais benefícios do SMS é que ele é uma forma de comunicação imediata em comparação com o e-mail. O envio de mensagens de texto permite uma conversa bidirecional em uma velocidade mais rápida. As plataformas de marketing por SMS permitem que os profissionais de marketing alcancem os clientes imediatamente com uma campanha de SMS. Você pode enviar mensagens diretamente para os telefones deles, sem precisar esperar que verifiquem seus e-mails ou visitem seu site. Ao usar uma plataforma de marketing por SMS integrada como a<a href="https://insiderone.com/pt/channels/sms/"> Insider One</a>, os profissionais de marketing podem lançar campanhas de SMS em minutos, economizando tempo e permitindo que se concentrem em outras áreas de seus esforços de marketing.</p>
<ol start="3" class="wp-block-list">
<li>Melhora a experiência do cliente</li>
</ol>
<p>Sabia que as mensagens de SMS podem ser personalizadas com base nas preferências e comportamentos do cliente? Clientes que recebem mensagens de SMS relevantes para eles se sentem valorizados e compreendidos. Dessa forma, um toque pessoal pode tornar seus clientes mais leais à sua marca.</p>
<p>Além disso, o marketing por SMS oferece aos clientes outra forma conveniente de interagir com sua marca a partir de seus smartphones – seja para fazer compras, buscar informações ou receber atualizações promocionais. As plataformas de automação de SMS permitem que você envie notificações, como alertas em tempo real, confirmações de pedidos e atualizações de estoque, para manter os clientes informados e engajados.</p>
<ol start="4" class="wp-block-list">
<li>Ele constrói relacionamentos de clientes leais.</li>
</ol>
<p>As mensagens de texto, por natureza, são mais pessoais e tendem a ser mais urgentes do que e-mails ou notificações das redes sociais. Isso faz com que as pessoas prestem mais atenção às mensagens de SMS. Ao personalizar mensagens, enviar recomendações de produtos relevantes e fornecer lembretes úteis aos assinantes de SMS, você pode conquistar a fidelidade do cliente e aprofundar os relacionamentos com os clientes.</p>
<ol start="5" class="wp-block-list">
<li>Isso leva a uma melhor interação com seu público – onde quer que estejam.</li>
</ol>
<p>O <a href="https://insiderone.com/ai-powered-sms-marketing/">marketing por SMS</a> permite que as empresas se envolvam melhor e com mais frequência com seus clientes inscritos. As pessoas geralmente sempre têm seus celulares consigo, então você pode alcançá-las imediatamente por SMS – elas nem precisam de uma conexão com a internet. Além disso, a Gartner relatou que as taxas de abertura e resposta de <a href="https://www.gartner.com/en/digital-markets/insights/the-future-of-sales-follow-ups-text-messages">SMS</a> eram tão altas quanto 98% e 45%, em contraste com taxas de abertura de 20% e 6% para e-mail.</p>
<h2 class="wp-block-heading" id="como-escolher-a-melhor-platforma-de-marketing-de-sms-para-o-meu-negocio">Como escolher a melhor platforma de marketing de SMS para o meu negócio?</h2>
<p>Aqui estão algumas perguntas essenciais para fazer quando escolher uma plataforma de marketing de SMS para o seu negócio.</p>
<p><strong>É simples para programar e lançar uma nova campanha de SMS?</strong></p>
<p><br>Garanta que nada atrapalhe a capacidade de enviar, agendar, medir o desempenho das mensagens, automatizar e criar <a href="https://insiderone.com/marketing-segmentation/">segmentação de mercado</a> direcionada e muito mais. Considere quanto orientação você receberá de seu parceiro de SMS e se eles oferecem treinamento ou suporte para sua equipe que ajudará a reajustar sua estratégia.</p>
<p><strong>Oferece personalização da mensagem de SMS?</strong></p>
<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="892" height="770" data-id="466432" src="https://insiderone.com/assets/media/2024/03/Posh-notificacao-3.png" alt="" class="wp-image-466432" srcset="https://insiderone.com/assets/media/2024/03/Posh-notificacao-3.png 892w, https://insiderone.com/assets/media/2024/03/Posh-notificacao-3-300x259.png 300w, https://insiderone.com/assets/media/2024/03/Posh-notificacao-3-768x663.png 768w" sizes="(max-width: 892px) 100vw, 892px" /></figure>
</figure>
<p>Escolha uma plataforma que permita personalizar mensagens com base em dados do cliente, comportamento e preferências. Por quê? Porque personalizar suas mensagens é crucial para entregar conteúdo impactante que ressoa com seu público.</p>
<p>Para obter os melhores resultados, você precisa de uma plataforma de marketing por SMS que permita personalizar suas mensagens – desde mensagens de boas-vindas e lembretes de abandono de carrinho até mensagens pós-compra, atualizações de estoque, ofertas de temporada alta e muito mais.</p>
<p><strong>Isso está em conformidade com os regulamentos necessários? </strong></p>
<p>Certifique-se de que a plataforma adere a todos os regulamentos relevantes, como o Telephone Consumer Protection Act (TCPA) nos Estados Unidos e o General Data Protection Regulation (GDPR) na União Europeia.</p>
<p>Lembre-se, você não pode enviar mensagens de SMS aos seus clientes sem o consentimento explícito deles. Você também precisa garantir que seja fácil para eles optarem por participar e sair. Salvaguardar os dados dos assinantes e garantir a proteção e segurança dos dados também são aspectos críticos de conformidade no marketing por SMS.</p>
<p><strong>A plataforma oferece possibilidades de automação?</strong></p>
<p>Busque uma plataforma que ofereça recursos de automação de SMS, como campanhas sequenciais, mensagens disparadas e agendamento.</p>
<p>Uma ótima plataforma de automação de SMS permitirá que você segmente seu público facilmente para enviar campanhas direcionadas, dependendo do seu objetivo – seja retenção, aquisição ou conscientização. Você também pode verificar as capacidades de teste e otimização, como teste A/B de conteúdo e timing para descobrir o que ressoa mais com seu público.</p>
<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img decoding="async" width="657" height="750" src="https://insiderone.com/assets/media/2024/03/Posh-mensagem.png" alt="" class="wp-image-466422" style="width:837px;height:auto" srcset="https://insiderone.com/assets/media/2024/03/Posh-mensagem.png 657w, https://insiderone.com/assets/media/2024/03/Posh-mensagem-263x300.png 263w" sizes="(max-width: 657px) 100vw, 657px" /></figure></div>
<p><strong>Quais as opções de integração disponíveis?</strong> </p>
<p>O SMS é um dos canais de marketing com melhor desempenho, e se torna ainda mais poderoso quando integrado aos sistemas existentes, como seu CRM, ferramentas de marketing por e-mail e plataformas de comércio eletrônico.</p>
<p>A integração com suas ferramentas existentes ajuda a garantir uma <a href="https://insiderone.com/omnichannel-marketing-automation/">automação de marketing omnichannel</a> coesa que irá auxiliá-lo em seus esforços de marketing por SMS e garantir consistência em todos os pontos de contato de marketing.</p>
<p><strong>Que análise de entregas e relatórios estão disponíveis?</strong></p>
<p>Verifique as taxas de entrega da plataforma e suas capacidades de relatório. A entrega confiável garante que suas mensagens alcancem seu público-alvo.</p>
<p>Relatórios robustos ajudam você a acompanhar o desempenho e fazer otimizações baseadas em dados. Este é um dos aspectos mais importantes que você deve considerar, porque analisar e otimizar continuamente o desempenho do marketing por SMS garante que você alcance os melhores resultados e melhore seu programa a longo prazo. Você pode acompanhar resultados-chave, como crescimento de assinantes, engajamento com mensagens, taxas de cancelamento de inscrição, atribuição de receita gerada via SMS e muito mais.</p>
<p><strong> A plataforma oferece o suporte e treinamento necessários?</strong></p>
<p>Avalie o nível de suporte ao cliente e treinamento oferecido pelo fornecedor da plataforma. Você pode precisar de assistência ou orientação sobre as melhores práticas, então é necessário encontrar um fornecedor que ofereça o nível certo de suporte para o seu negócio, evitando que você encontre obstáculos.</p>
<h2 class="wp-block-heading" id="as-melhores-plataformas-de-marketing-com-sms-em-2024"> As melhores plataformas de marketing com SMS em 2024:</h2>
<p>As melhores plataformas de marketing por SMS são projetadas para automatizar mensagens de texto para facilitar sua vida. Aqui está uma análise das suas opções:</p>
<h3 class="wp-block-heading" id="insider-one">Insider One</h3>
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<figure class="aligncenter size-large"><img decoding="async" width="1024" height="433" src="https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-1024x433.png" alt="Insider One homepage" class="wp-image-431812" srcset="https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-1024x433.png 1024w, https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-300x127.png 300w, https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-768x325.png 768w, https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>
<p><br>A <a href="https://insiderone.com/pt/">Insider One</a> reúne as capacidades mais extensas de personalização e automação para SMS. Os profissionais de marketing podem alcançar efetivamente seu público-alvo e aumentar o engajamento maximizando seus esforços de marketing com campanhas de SMS relevantes e oportunas.</p>
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<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="1200" height="1200" src="https://insiderone.com/assets/media/2023/06/iterable-competitors-2.png" alt="Insider One G2 ratings personalization engine personalization software CDP mobile marketing software" class="wp-image-422725" srcset="https://insiderone.com/assets/media/2023/06/iterable-competitors-2.png 1200w, https://insiderone.com/assets/media/2023/06/iterable-competitors-2-300x300.png 300w, https://insiderone.com/assets/media/2023/06/iterable-competitors-2-1024x1024.png 1024w, https://insiderone.com/assets/media/2023/06/iterable-competitors-2-150x150.png 150w, https://insiderone.com/assets/media/2023/06/iterable-competitors-2-768x768.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure></div>
<p>Com a Insider One, você pode:</p>
<ul class="wp-block-list">
<li><br>P<strong>otencialize experiências integradas entre canais com dados de eventos de SMS integrados</strong>: O orquestrador de jornadas da Insider One, o Architect, integra perfeitamente o SMS como um dos mais de 12 canais de marketing. Essa abordagem unificada garante uma experiência consistente e coesa para seus usuários, inspirando-os a se envolverem ativamente com sua marca em vários pontos de contato. Combine dados de eventos do marketing por SMS para elevar as experiências dos clientes e impulsionar as conversões em mais de 60%.</li>
<li><strong>Aproveite a automação de campanhas e a segmentação preditiva alimentadas por IA</strong>: Deixe uma impressão memorável em seu público-alvo com mensagens relevantes e oportunas e recomendações de produtos personalizadas, ajustadas individualmente às preferências, comportamentos e necessidades de cada um. Ao aproveitar a segmentação preditiva e a automação de campanhas, você pode direcionar precisamente os usuários certos com mensagens personalizadas, garantindo que cada interação seja relevante e oportuna.</li>
<li><strong>Entregue personalização em escala:</strong> Crie a jornada do cliente perfeita, toda vez, com personalização escalável alimentada por IA. Com recursos como otimização de tempo – agende mensagens com base no fuso horário e na probabilidade de interação – e conteúdo dinâmico com base nas compras mais recentes e interações dos usuários, você sabe que cada mensagem de SMS que seus clientes recebem será relevante e oportuna, tudo graças às capacidades líderes da indústria em IA e aprendizado de máquina da Insider.</li>
<li><strong>Garanta a mitigação de riscos:</strong> A Insider One fornece governança estratégica para ajudá-lo a criar uma configuração de SMS à prova de falhas e proteger contra a perda de dados.</li>
<li><strong>Mantenha a higiene do SMS:</strong> Integramos com os principais provedores para garantir alta entregabilidade de mensagens em questão de segundos.</li>
<li><strong>Use modelos pré-aprovados:</strong> Removemos o estresse de criar a mensagem perfeita com mais de 60 modelos pré-aprovados para cada objetivo, setor e ocasião</li>
<li><strong>Garanta eficiência de custos:</strong> Reduza o custo para SMS em massa com URLs curtas gratuitas e links de cancelamento de inscrição sem custo.</li>
</ul>
<h3 class="wp-block-heading" id="braze">Braze</h3>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="406" src="https://insiderone.com/assets/media/2023/05/mobile-marketing-software-11-1024x406.png" alt="Braze homepage" class="wp-image-419239" srcset="https://insiderone.com/assets/media/2023/05/mobile-marketing-software-11-1024x406.png 1024w, https://insiderone.com/assets/media/2023/05/mobile-marketing-software-11-300x119.png 300w, https://insiderone.com/assets/media/2023/05/mobile-marketing-software-11-768x304.png 768w, https://insiderone.com/assets/media/2023/05/mobile-marketing-software-11.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p><br><a href="https://www.braze.com/">Braze</a> é uma plataforma abrangente de engajamento do cliente que suporta SMS. Ele permite que você otimize seu programa de SMS para impulsionar a receita e alcançar seus assinantes com a mensagem certa. Em termos de automação, o Braze possui uma ferramenta chamada Canvas Flow que vem com muitos recursos para construir e automatizar campanhas entre canais. No entanto, o Braze pode não oferecer todos os canais e recursos essenciais na orquestração de jornadas, como modelos pré-construídos e recomendações de canal.</p>
<p><em>Descubra: <a href="https://insiderone.com/braze-competitors-and-alternatives/" target="_blank" rel="noreferrer noopener">Top 11 competidores da Braze e alteranativas</a></em></p>
<h3 class="wp-block-heading" id="salesforce-marketing-cloud">Salesforce Marketing Cloud</h3>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="438" src="https://insiderone.com/assets/media/2023/03/best-customer-data-platforms-15-1024x438.png" alt="Salesforce Marketing Cloud homepage" class="wp-image-399528" srcset="https://insiderone.com/assets/media/2023/03/best-customer-data-platforms-15-1024x438.png 1024w, https://insiderone.com/assets/media/2023/03/best-customer-data-platforms-15-300x128.png 300w, https://insiderone.com/assets/media/2023/03/best-customer-data-platforms-15-768x328.png 768w, https://insiderone.com/assets/media/2023/03/best-customer-data-platforms-15.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p><br><a href="https://www.salesforce.com/products/marketing/">O Salesforce Marketing Cloud</a> é uma nuvem que combina vários produtos para agregação de dados do cliente, <a href="https://insiderone.com/forrester-cross-channel-campaign-management-2021/">orquestração de campanhas entre canais</a>, automação de marketing e vendas e gerenciamento de conteúdo, que fornece soluções de SMS para profissionais de marketing. Você pode enviar SMS e MMS em massa direcionados para se envolver com seus clientes.</p>
<p><em>Descubra: <a href="https://insiderone.com/salesforce-marketing-cloud-competitors-and-alternatives/" target="_blank" rel="noreferrer noopener">5 melhores competidores com a Salesforce Marketing Cloud e alternativas</a></em></p>
<h3 class="wp-block-heading" id="klaviyo">Klaviyo</h3>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="435" src="https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-14-1024x435.png" alt="Klaviyo homepage" class="wp-image-431881" srcset="https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-14-1024x435.png 1024w, https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-14-300x127.png 300w, https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-14-768x326.png 768w, https://insiderone.com/assets/media/2023/08/emarsys-competitors-and-alternatives-14.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p><br><a href="https://www.klaviyo.com/">Klaviyo</a> é uma ferramenta estabelecida e poderosa para profissionais de marketing, oferecendo uma experiência omnichannel para os usuários, incluindo o engajamento com SMS. No entanto, Klaviyo é limitado com a experiência omnichannel de Email & SMS.</p>
<p><em>Descubra: <a href="https://insiderone.com/klaviyo-competitors-and-alternatives/" target="_blank" rel="noreferrer noopener">11 melhores competidores da Klaviyo e alternativas</a></em></p>
<h3 class="wp-block-heading" id="attentive">Attentive</h3>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="574" src="https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-12-1024x574.png" alt="Attentive homepage" class="wp-image-415966" srcset="https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-12-1024x574.png 1024w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-12-300x168.png 300w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-12-768x430.png 768w, https://insiderone.com/assets/media/2023/04/braze-competitors-and-alternatives-12.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p>O <a href="https://www.attentive.com/" target="_blank" rel="noreferrer noopener nofollow">Attentive</a> é um fornecedor de soluções pontuais para serviços de marketing por SMS e RCS. Para uma experiência omnichannel do usuário, a Attentive oferece apenas soluções de canal de mensagens de SMS para seus usuários. Além disso, para a funcionalidade de otimização do horário de envio para canais de mensagens, a Attentive tem essa funcionalidade em campanhas individuais, mas não em fluxos de jornada multicanal. Eles podem fornecer SMS, MMS e suporte a GIFs e vídeos dentro dos canais de mídia social..</p>
<h2 class="wp-block-heading" id="potencialize-seus-esforcos-de-marketing-por-sms-com-o-software-certo">Potencialize seus esforços de marketing por SMS com o software certo.</h2>
<p><a href="https://insiderone.com/pt/request-a-demo/" target="_blank" rel="noreferrer noopener"> Agende uma demonstração</a> paradescobrir como empresas globais, como: <a href="http://insiderone.com/case-studies/na-kd" target="_blank" rel="noreferrer noopener">NA-KD</a>, <a href="https://insiderone.com/case-studies/slazenger/" target="_blank" rel="noreferrer noopener">Slazenger</a>, <a href="https://insiderone.com/?post_type=case-studies&p=313100" target="_blank" rel="noreferrer noopener">MAC Cosmetics</a>, e mais, usaram a Insider One e sua ferramenta de marketing por SMS para alcançar e engajar sua audiência e impulsionar receita.</p>
<h2 class="wp-block-heading" id="perguntas-frequentes">Perguntas frequentes:</h2>
<div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1703246194827"><strong class="schema-faq-question">Como posso automatizar mensagens de texto?</strong> <p class="schema-faq-answer">Você pode automatizar mensagens de texto usando plataformas de marketing por SMS que permitem agendamento de mensagens, mensagens baseadas em gatilhos e segmentação de público.</p> </div> <div class="schema-faq-section" id="faq-question-1703246215452"><strong class="schema-faq-question">O que são as plataformas de marketing por SMS?</strong> <p class="schema-faq-answer">Plataformas de marketing por SMS são soluções de software que facilitam o envio de mensagens de texto promocionais e transacionais para clientes, oferecendo recursos como agendamento, segmentação, análise e integração.</p> </div> <div class="schema-faq-section" id="faq-question-1703246232934"><strong class="schema-faq-question">O quão popular é o marketing por SMS?</strong> <p class="schema-faq-answer">O marketing por SMS continua sendo um canal popular e eficaz para as empresas. É popular por suas altas taxas de abertura e níveis de engajamento, tornando-se uma parte essencial de muitas estratégias de marketing, especialmente para alcançar públicos familiarizados com dispositivos móveis.</p> </div> <div class="schema-faq-section" id="faq-question-1703246244248"><strong class="schema-faq-question">Como personalizar meu marketing por SMS?</strong> <p class="schema-faq-answer">Personalizar o marketing por SMS envolve o uso de dados do cliente para adaptar suas mensagens. Isso pode incluir usar o primeiro nome do cliente, enviar recomendações de produtos relevantes com base em seu histórico de compras e criar ofertas personalizadas para criar uma experiência mais significativa e envolvente para cada destinatário.</p> </div> </div>
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