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Original
2026-01-01
Modified
2026-03-06
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<h6>Success Story</h6>
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<h6>Success Story</h6>
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<h2>How Safat Home increased AOV by 17% and CVR by 18% in six months with Insider’s Personalization Suite</h2>
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<h2>How Safat Home increased AOV by 17% and CVR by 18% in six months with Insider’s Personalization Suite</h2>
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<h6>Smart Recommender</h6>
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<h6>Smart Recommender</h6>
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<h6>Personalization</h6>
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<h6>Personalization</h6>
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<h6>AMP for Email</h6>
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<h6>AMP for Email</h6>
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<p>incremental revenue gained</p>
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<p>incremental revenue gained</p>
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<p>increase in CVR<strong>via Smart Recommender</strong></p>
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<p>increase in CVR<strong>via Smart Recommender</strong></p>
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<p>increase in CTR<strong>via AMP for Email</strong></p>
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<p>increase in CTR<strong>via AMP for Email</strong></p>
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<p>Personalization</p>
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<p>Personalization</p>
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<p>CDP</p>
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<p>CDP</p>
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<p>Mobile Marketing</p>
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<p>Mobile Marketing</p>
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<p>Push NotificationsOnsiteMessaging</p>
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<p>Push NotificationsOnsiteMessaging</p>
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<p>AMP Email</p>
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<p>AMP Email</p>
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<p>Smart Recommender</p>
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<p>Smart Recommender</p>
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<p>We’ve been using Insider across website and mobile, including<strong>Web Suite, Smart Recommender, Email, and Web Push.</strong>We’re truly amazed with the results we’ve seen since implementing their Smart Recommender technology. In just a week after the implementation, we saw our<strong>conversion rate improve by up to 22%</strong>and<strong>our bounce rate decrease by 60%.</strong>We’ve also managed to<strong>increase AOV by 17%</strong>in just 6 months.</p>
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<p>We’ve been using Insider across website and mobile, including<strong>Web Suite, Smart Recommender, Email, and Web Push.</strong>We’re truly amazed with the results we’ve seen since implementing their Smart Recommender technology. In just a week after the implementation, we saw our<strong>conversion rate improve by up to 22%</strong>and<strong>our bounce rate decrease by 60%.</strong>We’ve also managed to<strong>increase AOV by 17%</strong>in just 6 months.</p>
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<p><strong>Ecommerce Manager at Safat Home</strong></p>
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<p><strong>Ecommerce Manager at Safat Home</strong></p>
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<p>Founded in 2004, Safat Home is one of the leading home and furniture companies in Kuwait. </p>
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<p>Founded in 2004, Safat Home is one of the leading home and furniture companies in Kuwait. </p>
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<p>They have six brick-and-mortar stores but began to shift their focus to online eCommerce following the COVID-19 pandemic. They were looking for a platform that could help them improve product discovery across over 5,000 products, and enable a strategic retargeting approach. Having noticed their conversion rate for new visitors was low, they needed a platform that could help them improve these key metrics by delivering a more compelling digital experience-one that encouraged customers to engage better and convert.</p>
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<p>They have six brick-and-mortar stores but began to shift their focus to online eCommerce following the COVID-19 pandemic. They were looking for a platform that could help them improve product discovery across over 5,000 products, and enable a strategic retargeting approach. Having noticed their conversion rate for new visitors was low, they needed a platform that could help them improve these key metrics by delivering a more compelling digital experience-one that encouraged customers to engage better and convert.</p>
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<p>Safat Home was looking for a single solution that could help them improve key metrics, such as average order value (AOV), conversion rate, and bounce rate. They also needed a platform that could help them scale their digital operations in the future-quickly and efficiently. Insider offered everything they needed for success; connecting data from multiple channels, predicting future behavior with AI, and enabling them to create individualized experiences from a single platform.</p>
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<p>Safat Home was looking for a single solution that could help them improve key metrics, such as average order value (AOV), conversion rate, and bounce rate. They also needed a platform that could help them scale their digital operations in the future-quickly and efficiently. Insider offered everything they needed for success; connecting data from multiple channels, predicting future behavior with AI, and enabling them to create individualized experiences from a single platform.</p>
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<p>Driving $310K in incremental revenue by delivering personalized, AI-powered customer experiences</p>
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<p>Driving $310K in incremental revenue by delivering personalized, AI-powered customer experiences</p>
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<p>The eCommerce team at Safat Home was looking for smart ways to increase product discovery on their website to improve their conversion rate and generate more sales. They also wanted to reduce their bounce rate.</p>
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<p>The eCommerce team at Safat Home was looking for smart ways to increase product discovery on their website to improve their conversion rate and generate more sales. They also wanted to reduce their bounce rate.</p>
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<p>We were truly amazed at the results we’ve seen after implementing Insider’s Smart Recommender technology. In just a few weeks after implementation, we saw our<strong>conversion rates improve significantly</strong>and<strong>bounce rate reduce by 60%.”</strong></p>
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<p>We were truly amazed at the results we’ve seen after implementing Insider’s Smart Recommender technology. In just a few weeks after implementation, we saw our<strong>conversion rates improve significantly</strong>and<strong>bounce rate reduce by 60%.”</strong></p>
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<p>Working closely with Insider’s growth experts, the team leveraged Insider’s AI-backed tools to build a relevant, timely, and high-performing website experience. </p>
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<p>Working closely with Insider’s growth experts, the team leveraged Insider’s AI-backed tools to build a relevant, timely, and high-performing website experience. </p>
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<p>Firstly, they used Smart Recommender-a tool for providing relevant product recommendations based on 18 different algorithms-to show customers other products they might be interested in to encourage engagement and discovery. Secondly, they used AMP for Email to build compelling emails that showcased the most relevant products for each customer. Using Insider’s no-code AMP blocks and pre-built templates, Safat Home was able to build engaging inbox experiences that allowed users to take action from within the email-minimizing clicks, scrolls, and redirects while increasing product discovery.</p>
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<p>Firstly, they used Smart Recommender-a tool for providing relevant product recommendations based on 18 different algorithms-to show customers other products they might be interested in to encourage engagement and discovery. Secondly, they used AMP for Email to build compelling emails that showcased the most relevant products for each customer. Using Insider’s no-code AMP blocks and pre-built templates, Safat Home was able to build engaging inbox experiences that allowed users to take action from within the email-minimizing clicks, scrolls, and redirects while increasing product discovery.</p>
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<p>incremental revenue gained</p>
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<p>incremental revenue gained</p>
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<p>Increase in AOVvia Smart Recommender</p>
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<p>Increase in AOVvia Smart Recommender</p>
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<p>increase in pageviewsvia Smart Recommender</p>
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<p>increase in pageviewsvia Smart Recommender</p>
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<p>“After the incredible success we’ve seen since implementing Insider’s Smart Recommender solution on our website, we’ve now added Smart Recommender to our email strategy too. This helped increase the CTR of our emails by 22%!”</p>
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<p>“After the incredible success we’ve seen since implementing Insider’s Smart Recommender solution on our website, we’ve now added Smart Recommender to our email strategy too. This helped increase the CTR of our emails by 22%!”</p>
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<p>Favorite feature</p>
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<p>Favorite feature</p>
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<p>Architect</p>
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<p>Architect</p>
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<p>Safat Home’s favorite feature is Insider’s AI-backed Smart Recommender which helped their customers discover relevant products quickly and efficiently on their website and via Email. This helped increase product pageviews by a whopping 40% and helped drive a whopping $310K in incremental revenue.</p>
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<p>Safat Home’s favorite feature is Insider’s AI-backed Smart Recommender which helped their customers discover relevant products quickly and efficiently on their website and via Email. This helped increase product pageviews by a whopping 40% and helped drive a whopping $310K in incremental revenue.</p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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<p>Trusted by over<strong>1,200</strong>global brands</p>
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<p>Trusted by over<strong>1,200</strong>global brands</p>
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<p>Want to learn what Insider can do for you?</p>
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<p>Want to learn what Insider can do for you?</p>
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