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<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
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<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
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.container{
max-width: 100%;
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}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 200;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff') format('woff');
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@font-face {
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@font-face {
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}
@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 400;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
}
@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 500;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
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@font-face {
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@font-face {
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@font-face {
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font-display: auto;
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@font-face {
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font-style: normal;
font-weight: 700;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff');
}
/* End Custom Fonts CSS */
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<div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VUE D’ENSEMBLE</h3></div><ul><li class=""><a class="" href="/fr/platform/" target=""><span data-text="Vue d’ensemble de la plateforme"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Vue d’ensemble de la plateforme</span><p data-text="Explorez Insider One : tout ce dont vous avez besoin, sans superflu — en un seul endroit.">Explorez Insider One : tout ce dont vous avez besoin, sans superflu — en un seul endroit.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>'+100 INTÉGRATIONS</h3></div><ul><li class=""><a class="" href="/integrations/" target=""><span data-text="Hub d’intégration"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-hover.svg"></i>Hub d’intégration</span><p data-text="Connectez Insider One à l’ensemble de votre stack MarTech : simplement, instantanément et en toute sécurité.">Connectez Insider One à l’ensemble de votre stack MarTech : simplement, instantanément et en toute sécurité.</p></a></li></ul></div></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>FONCTIONNALITÉS</h3></div><ul><li class=""><a class="" href="/fr/ai-overview/" target=""><span data-text="Sirius AI™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Sirius AI™</span></a></li><li class=""><a class="" href="/fr/customer-data-management/" target=""><span data-text="Gestion des données clients"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gestion des données clients</span></a></li><li class=""><a class="" href="/fr/ai-personalization/" target=""><span data-text="Personnalisation"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personnalisation</span></a></li><li class=""><a class="" href="/fr/customer-journey/orchestration/" target=""><span data-text="Orchestration des parcours"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Orchestration des parcours</span></a></li><li class=""><a class="" href="/fr/reporting-analytics/" target=""><span data-text="Reporting & insights"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Reporting & insights</span></a></li><li class=""><a class="indented" href="/fr/behavioral-analytics/" target=""><span data-text="Analytique comportementale"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>Analytique comportementale</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CANAUX</h3></div><ul><li class=""><a class="" href="/fr/channels/web/" target=""><span data-text="Web"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>Web</span></a></li><li class=""><a class="" href="/fr/channels/email/" target=""><span data-text="Email"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-hover.svg"></i>Email</span></a></li><li class=""><a class="" href="/fr/eureka-search/" target=""><span data-text="Recherche sur site"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-hover.svg"></i>Recherche sur site</span></a></li><li class=""><a class="" href="/fr/conversational-cx/" target=""><span data-text="CX conversationnel"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>CX conversationnel</span></a></li><li class=""><a class="" href="/fr/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/fr/channels/web-push/" target=""><span data-text="Notifications Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Notifications Web Push</span></a></li><li class=""><a class="" href="/fr/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/fr/channels/app/" target=""><span data-text="Application mobile"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-hover.svg"></i>Application mobile</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>POURQUOI INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/fr/the-zero-dollar-migration-movement/" target=""><span data-text="$0 Migration Movement™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>$0 Migration Movement™</span><p data-text="Migrer sans crainte, sans contrainte ni frais cachés.">Migrer sans crainte, sans contrainte ni frais cachés.</p></a></li><li class=""><a class="" href="/fr/why-insiderone/" target=""><span data-text="La différence Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>La différence Insider One</span><p data-text="Découvrez ce qui nous rend uniques">Découvrez ce qui nous rend uniques</p></a></li><li class=""><a class="" href="/fr/compare-insiderone/" target=""><span data-text="Comparer les fournisseurs"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparer les fournisseurs</span><p data-text="Voyez comment nous nous positionnons face aux autres acteurs du marché">Voyez comment nous nous positionnons face aux autres acteurs du marché</p></a></li><li class=""><a class="" href="/fr/insiderone-switch/" target=""><span data-text="Passer à Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Passer à Insider One</span><p data-text="Découvrez pourquoi les marques les plus emblématiques au monde nous choisissent">Découvrez pourquoi les marques les plus emblématiques au monde nous choisissent</p></a></li></ul></div>
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<a href="/case-studies/mac-cosmetics/" class="header-menu-item-dropdown-item highlight-link is-bg highlight-small" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-CS-Light.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-CS-Light.png);"><ul><li class=""><div class="item-link "><span data-text="Success Story"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Success Story</span></div></li></ul></a><div class="header-menu-item-dropdown-item mobile-border-none" style=""><ul><li class=""><a class="" href="/fr/industries/retail/" target=""><span data-text="Retail & Ecommerce"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store-hover.svg"></i>Retail & Ecommerce</span><p data-text="Du premier clic à l’achat répété, créez des expériences que vos clients vont adorer">Du premier clic à l’achat répété, créez des expériences que vos clients vont adorer</p></a></li><li class=""><a class="" href="/fr/industries/finance/" target=""><span data-text="Services financiers"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Services financiers</span><p data-text="Renforcez confiance et fidélité grâce à des expériences personnalisées qui stimulent engagement et rétention">Renforcez confiance et fidélité grâce à des expériences personnalisées qui stimulent engagement et rétention</p></a></li><li class=""><a class="" href="/fr/industries/travel/" target=""><span data-text="Travel"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Travel</span><p data-text="Inspirez, personnalisez chaque étape du parcours, augmentez les réservations et les revenus additionnels">Inspirez, personnalisez chaque étape du parcours, augmentez les réservations et les revenus additionnels</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/fr/beauty-cosmetics/" target=""><span data-text="Beauté & cosmétiques"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Beauté & cosmétiques</span><p data-text="Du skincare au bien-être : engagez avec précision, pertinence et style">Du skincare au bien-être : engagez avec précision, pertinence et style</p></a></li><li class=""><a class="" href="/fr/industries/automotive/" target=""><span data-text="Automobile"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automobile</span><p data-text="Unifiez le online et le offline pour accélérer engagement, leads et fidélisation">Unifiez le online et le offline pour accélérer engagement, leads et fidélisation</p></a></li><li class=""><a class="" href="/fr/industries/telecom/" target=""><span data-text="Telco"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telco</span><p data-text="Réduisez l’attrition, renforcez la loyauté et personnalisez à grande échelle">Réduisez l’attrition, renforcez la loyauté et personnalisez à grande échelle</p></a></li></ul></div>
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<a href="/fr/customers/" target="" class="" data-text="Clients">Clients</a> </div>
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<a href="/product-demo-hub/" class="header-menu-item-dropdown-item highlight-link is-bg highlight-large" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Dark.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Light-new.png);"><ul><li class=""><div class="item-link "><span data-text="Visite interactive de la plateforme"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Visite interactive de la plateforme</span><p data-text="Explorez plus de 80 démos en self-service — sans formulaires, sans attente">Explorez plus de 80 démos en self-service — sans formulaires, sans attente</p></div></li></ul></a><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OUTILS INTERACTIFS</h3></div><ul><li class="is-mobile"><a class="" href="/product-demo-hub/" target=""><span data-text="Demo Hub"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Demo Hub</span><p data-text="Explorez Insider One et devenez inarrêtable. Découvrez plus de 80 démos et cas d’usage adaptés à votre rôle, vos objectifs ou votre secteur. Aucun formulaire. Aucun délai.">Explorez Insider One et devenez inarrêtable. Découvrez plus de 80 démos et cas d’usage adaptés à votre rôle, vos objectifs ou votre secteur. Aucun formulaire. Aucun délai.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="WhatsApp Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp Explorer</span><p data-text="Découvrez le potentiel de WhatsApp pour votre entreprise">Découvrez le potentiel de WhatsApp pour votre entreprise</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="SMS Template Library"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS Template Library</span><p data-text="Plus de 60 modèles pour booster facilement vos campagnes SMS">Plus de 60 modèles pour booster facilement vos campagnes SMS</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Découvrez comment exploiter la puissance de vos données clients">Découvrez comment exploiter la puissance de vos données clients</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>AUTRES RESSOURCES</h3></div><ul><li class=""><a class="" href="/fr/resources/?asset-type=case-studies" target=""><span data-text="Cas client"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Cas client</span></a></li><li class=""><a class="" href="/fr/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/fr/resources/?asset-type=ebook" target=""><span data-text="Ebooks & Guides"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>Ebooks & Guides</span></a></li><li class=""><a class="" href="/fr/glossary" target=""><span data-text="Glossaire"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossaire</span></a></li></ul></div>
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<a href="/fr/partners" target="_blank" class="" data-text="Glossaire">Partenaires</a> </div>
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<h6 class="elementor-heading-title elementor-size-default">Success Story</h6> </div>
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<h1 class="elementor-heading-title elementor-size-default">Comment Avon a amélioré ses taux de conversion de 78 % en seulement trois mois grâce aux outils de personnalisation avancés d'Insider</h1> </div>
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<section class="elementor-section elementor-inner-section elementor-element elementor-element-6fcb994 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="6fcb994" data-element_type="section">
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<h6 class="elementor-heading-title elementor-size-default">Personnalisation</h6> </div>
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<h6 class="elementor-heading-title elementor-size-default">Onsite</h6> </div>
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<h6 class="elementor-heading-title elementor-size-default"><a href="https://insiderone.com/individualize/">Découverte produit</a></h6> </div>
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<img fetchpriority="high" decoding="async" width="539" height="545" src="https://insiderone.com/assets/media/2023/10/342064026_1297608847534009_5326916329440685789_n-1.png" class="attachment-full size-full wp-image-443098" alt="" srcset="https://insiderone.com/assets/media/2023/10/342064026_1297608847534009_5326916329440685789_n-1.png 539w, https://insiderone.com/assets/media/2023/10/342064026_1297608847534009_5326916329440685789_n-1-297x300.png 297w" sizes="(max-width: 539px) 100vw, 539px" /> </div>
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<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a00b5f3" data-id="a00b5f3" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-4ee2929 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="4ee2929" data-element_type="widget" data-widget_type="text-editor.default">
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<p><span style="white-space-collapse: preserve;">58%</span></p> </div>
</div>
<div class="elementor-element elementor-element-fef4f02 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="fef4f02" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>hausse des conversions <b>via</b><strong> Countdown Bar</strong></p> </div>
</div>
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<div class="elementor-widget-container">
<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" /> </div>
</div>
<div class="elementor-element elementor-element-2438e88 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="2438e88" data-element_type="widget" data-widget_type="text-editor.default">
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<p><span style="white-space-collapse: preserve;">23%</span></p> </div>
</div>
<div class="elementor-element elementor-element-912b025 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="912b025" data-element_type="widget" data-widget_type="text-editor.default">
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<p>hausse des conversions</p><p><strong>via Smart Recommender</strong></p> </div>
</div>
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<div class="elementor-widget-container">
<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" /> </div>
</div>
<div class="elementor-element elementor-element-0db83bd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="0db83bd" data-element_type="widget" data-widget_type="text-editor.default">
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<p><span style="white-space-collapse: preserve;">78%</span></p> </div>
</div>
<div class="elementor-element elementor-element-663d203 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="663d203" data-element_type="widget" data-widget_type="text-editor.default">
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<p>hausse des conversions</p><p><strong>via Banner Management</strong></p> </div>
</div>
</div>
</div>
</div>
</section>
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<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{"background_background":"classic"}">
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<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><strong>Industrie</strong></p> </div>
</div>
<div class="elementor-element elementor-element-ec66124 elementor-widget elementor-widget-text-editor" data-id="ec66124" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Retail – <br />Beauté & Cosmetiques</span></p> </div>
</div>
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<p><strong>Categorie</strong></p> </div>
</div>
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<p><span style="white-space-collapse: preserve;">Personnalisation</span></p> </div>
</div>
<div class="elementor-element elementor-element-a0d76a9 elementor-widget elementor-widget-text-editor" data-id="a0d76a9" data-element_type="widget" data-widget_type="text-editor.default">
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<p><strong>Channels</strong></p> </div>
</div>
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<p><span style="white-space-collapse: preserve;">Onsite</span></p> </div>
</div>
<div class="elementor-element elementor-element-91c7f18 elementor-widget elementor-widget-text-editor" data-id="91c7f18" data-element_type="widget" data-widget_type="text-editor.default">
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<p><strong>Solutions</strong></p> </div>
</div>
<div class="elementor-element elementor-element-3f4e764 elementor-widget elementor-widget-text-editor" data-id="3f4e764" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Countdown Bar</span></p> </div>
</div>
<div class="elementor-element elementor-element-543d3af elementor-widget elementor-widget-text-editor" data-id="543d3af" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Smart Recommender</span></p> </div>
</div>
<div class="elementor-element elementor-element-37f0e11 elementor-widget elementor-widget-text-editor" data-id="37f0e11" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Banner Management</span></p> </div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
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<section class="elementor-section elementor-inner-section elementor-element elementor-element-3fde758 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fde758" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04d1cdb" data-id="04d1cdb" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-3e3483c elementor-widget elementor-widget-image" data-id="3e3483c" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" /> </div>
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<div class="elementor-element elementor-element-705aa8b elementor-widget elementor-widget-text-editor" data-id="705aa8b" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Insider nous a permis de proposer des expériences hautement personnalisées et pilotées par l’IA sur notre site web, ce qui nous a aidés à améliorer nos taux de conversion jusqu’à 78 % pour certaines campagnes.</span></p> </div>
</div>
<div class="elementor-element elementor-element-9cb025a elementor-widget elementor-widget-text-editor" data-id="9cb025a" data-element_type="widget" data-widget_type="text-editor.default">
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<p><span style="white-space-collapse: preserve;">Head of eCommerce</span></p> </div>
</div>
<div class="elementor-element elementor-element-8cbb221 elementor-widget elementor-widget-image" data-id="8cbb221" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img decoding="async" width="396" height="93" src="https://insiderone.com/assets/media/2023/10/layer1-1.png" class="attachment-full size-full wp-image-443099" alt="" srcset="https://insiderone.com/assets/media/2023/10/layer1-1.png 396w, https://insiderone.com/assets/media/2023/10/layer1-1-300x70.png 300w" sizes="(max-width: 396px) 100vw, 396px" /> </div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-1014f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1014f80" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ec383" data-id="23ec383" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Executive summary</p> </div>
</div>
<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Insider a aidé Avon à rationnaliser ses processus internes trop lents et fastidieux pour lancer facilement des campagnes marketing onsite innovantes. En utilisant les outils de la Web Suite d’Insider – notamment Countdown Bar, Smart Recommender et Banner Management – Avon a pu augmenter les conversions sur ses pages de produits clés <strong>jusqu’à 78 %.</strong></p> </div>
</div>
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</div>
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</section>
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<span class="elementor-button-text">Téléchargez le PDF</span>
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<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/fr/request-a-demo/" target="_blank">
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<span class="elementor-button-text">Démandez une démo</span>
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<section class="elementor-section elementor-top-section elementor-element elementor-element-a1bd3d4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a1bd3d4" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d031c1" data-id="1d031c1" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-28190d2 elementor-widget elementor-widget-text-editor" data-id="28190d2" data-element_type="widget" data-widget_type="text-editor.default">
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<p><span style="white-space-collapse: preserve;">A propos Avon</span></p> </div>
</div>
<div class="elementor-element elementor-element-2c334e3 elementor-widget elementor-widget-text-editor" data-id="2c334e3" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Chez Avon, nous pensons qu’un monde meilleur pour les femmes est un monde meilleur pour tous. Nous sommes une marque de beauté pour les femmes, qui embrasse leur pouvoir, inspire leur confiance et leur offre des opportunités de réaliser leur potentiel. Des millions de représentants indépendants à travers le monde vendent les marques emblématiques d’Avon par l’intermédiaire de leurs réseaux sociaux et plus de 20 % de chaque vente contribue à créer un avenir meilleur pour les femmes*. Nous défendons le progrès pour les femmes : nous croyons qu’il faut être à l’écoute des besoins des femmes, s’exprimer sur les questions importantes et créer un changement positif. Par l’intermédiaire d’Avon et de la Fondation Avon, nous avons fait don de plus de 1,1 milliard de dollars, en mettant l’accent sur la lutte contre la violence à l’égard des femmes et le cancer du sein. Nous sommes l’un des membres fondateurs de l’Association de vente directe (DSD) en Turquie. Nous sommes membres de YASED (International Investors Association), de KTSD (Cosmetics and Cleaning Products Producers Association) et de la Fondation ÇEVKO. Nous sommes également la première marque de cosmétiques en Turquie à intégrer la technologie de simulation audio de BlindLook sur son site web. Avon fait partie du groupe Natura &Co.<br />*Pour en savoir plus, consultez le site www.avonworldwide.com.</p> </div>
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<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12b61e2" data-id="12b61e2" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-0b7d406 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="0b7d406" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img loading="lazy" decoding="async" width="520" height="800" src="https://insiderone.com/assets/media/2023/10/Group-512975-1.png" class="attachment-full size-full wp-image-443113" alt="" srcset="https://insiderone.com/assets/media/2023/10/Group-512975-1.png 520w, https://insiderone.com/assets/media/2023/10/Group-512975-1-195x300.png 195w" sizes="(max-width: 520px) 100vw, 520px" /> </div>
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</div>
</section>
<div class="elementor-element elementor-element-621d0fd e-flex e-con-boxed e-con e-parent" data-id="621d0fd" data-element_type="container">
<div class="e-con-inner">
<div class="elementor-element elementor-element-5f7341e e-con-full e-flex e-con e-child" data-id="5f7341e" data-element_type="container">
<div class="elementor-element elementor-element-de1243c elementor-widget elementor-widget-image" data-id="de1243c" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img loading="lazy" decoding="async" width="1073" height="1748" src="https://insiderone.com/assets/media/2023/10/avon_case_1.png" class="attachment-full size-full wp-image-443903" alt="" srcset="https://insiderone.com/assets/media/2023/10/avon_case_1.png 1073w, https://insiderone.com/assets/media/2023/10/avon_case_1-184x300.png 184w, https://insiderone.com/assets/media/2023/10/avon_case_1-629x1024.png 629w, https://insiderone.com/assets/media/2023/10/avon_case_1-768x1251.png 768w" sizes="(max-width: 1073px) 100vw, 1073px" /> </div>
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</div>
<div class="elementor-element elementor-element-9886423 e-con-full e-flex e-con e-child" data-id="9886423" data-element_type="container">
<div class="elementor-element elementor-element-e9f39f5 elementor-widget elementor-widget-text-editor" data-id="e9f39f5" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>USE CASE #1</p> </div>
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<div class="elementor-element elementor-element-69c8d03 elementor-widget elementor-widget-text-editor" data-id="69c8d03" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Augmentation des conversions de 58 % avec la fonctionnalité Countdown Bar d’Insider.</span></p> </div>
</div>
<div class="elementor-element elementor-element-3280876 elementor-widget elementor-widget-text-editor" data-id="3280876" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Le challenge</span></p> </div>
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<div class="elementor-element elementor-element-29b2e8e elementor-widget elementor-widget-text-editor" data-id="29b2e8e" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Avon était à la recherche d’une solution pour inciter les acheteurs hésitants à passer à l’acte. Ils voulaient augmenter l’urgence d’achat et, par conséquent, augmenter les conversions.</p> </div>
</div>
<div class="elementor-element elementor-element-ed5b61e elementor-widget elementor-widget-text-editor" data-id="ed5b61e" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">La solution</span></p> </div>
</div>
<div class="elementor-element elementor-element-49e0dd9 elementor-widget elementor-widget-text-editor" data-id="49e0dd9" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Les experts en croissance d’Insider ont recommandé d’ajouter une barre de compte à rebours sur toutes les pages de produits, mettant en évidence une une offre de livraison express limitée dans le temps. La barre de compte à rebours a permis de créer l’urgence pour les acheteurs qui voulaient s’assurer qu’ils ne manqueraient pas l’offre.</p> </div>
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</div>
<section class="elementor-section elementor-top-section elementor-element elementor-element-3a6def0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3a6def0" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f24676" data-id="5f24676" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-b1cd95a elementor-widget elementor-widget-text-editor" data-id="b1cd95a" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Résultats</p> </div>
</div>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-eb621c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eb621c0" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-696fa26" data-id="696fa26" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-8136480 elementor-widget elementor-widget-text-editor" data-id="8136480" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">58%</span></p> </div>
</div>
<div class="elementor-element elementor-element-1f543de elementor-widget elementor-widget-text-editor" data-id="1f543de" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">hausse des conversions<br /><strong>via Countdown Bar</strong></span></p> </div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-30a1b1d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="30a1b1d" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f02794" data-id="1f02794" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-d67835f elementor-widget elementor-widget-image" data-id="d67835f" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" /> </div>
</div>
<div class="elementor-element elementor-element-c659e81 elementor-widget elementor-widget-text-editor" data-id="c659e81" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Nous n’arrivions pas à la rapidité avec laquelle la fonction de barre de compte à rebours a été mise en place, et les résultats parlent d’eux-mêmes.</p> </div>
</div>
<div class="elementor-element elementor-element-aa83317 elementor-widget elementor-widget-text-editor" data-id="aa83317" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">eCommerce Digital Optimization and Content Lead</span></p> </div>
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<div class="elementor-element elementor-element-97a6323 elementor-widget elementor-widget-image" data-id="97a6323" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img decoding="async" width="396" height="93" src="https://insiderone.com/assets/media/2023/10/layer1-1.png" class="attachment-full size-full wp-image-443099" alt="" srcset="https://insiderone.com/assets/media/2023/10/layer1-1.png 396w, https://insiderone.com/assets/media/2023/10/layer1-1-300x70.png 300w" sizes="(max-width: 396px) 100vw, 396px" /> </div>
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</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-da31186 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="da31186" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be99fcd" data-id="be99fcd" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-f065a32 elementor-widget elementor-widget-text-editor" data-id="f065a32" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space: pre-wrap;">USE CASE #2</span></p> </div>
</div>
<div class="elementor-element elementor-element-130e10b elementor-widget elementor-widget-text-editor" data-id="130e10b" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Utiliser des recommandations produits pilotées par l’IA pour augmenter les conversions de 23%.</p> </div>
</div>
<div class="elementor-element elementor-element-6522550 elementor-widget elementor-widget-text-editor" data-id="6522550" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space: pre-wrap;">Le challenge</span></p> </div>
</div>
<div class="elementor-element elementor-element-ef9b253 elementor-widget elementor-widget-text-editor" data-id="ef9b253" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Avon souhaitait créer des expériences d’achat transparentes et attrayantes pour ses clients en leur proposant des recommandations de produits personnalisées. Elle cherchait également à accroître la découverte des produits. Mais le fait d’afficher aux visiteurs des recommandations de produits génériques et non pertinentes incitait les utilisateurs à renoncer à l’achat.</p> </div>
</div>
<div class="elementor-element elementor-element-37a00b7 elementor-widget elementor-widget-text-editor" data-id="37a00b7" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space: pre-wrap;">La solution</span></p> </div>
</div>
<div class="elementor-element elementor-element-b540b0d elementor-widget elementor-widget-text-editor" data-id="b540b0d" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Grâce à Smart Recommender, le moteur de recommandation d’Insider alimenté par l’IA, Avon a mis en place une campagne de recommandation ciblant les utilisateurs sur le point de quitter le site Web. En leur montrant des recommandations de produits étroitement liés à leur comportement et à leurs intentions antérieures, Avon a pu augmenter la probabilité d’achat et garder les visiteurs plus longtemps sur le site.</p> </div>
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<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c0a5f3" data-id="1c0a5f3" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-c7a15c4 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="c7a15c4" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img loading="lazy" decoding="async" width="1293" height="1967" src="https://insiderone.com/assets/media/2023/10/avon_case_2.png" class="attachment-full size-full wp-image-443904" alt="" srcset="https://insiderone.com/assets/media/2023/10/avon_case_2.png 1293w, https://insiderone.com/assets/media/2023/10/avon_case_2-197x300.png 197w, https://insiderone.com/assets/media/2023/10/avon_case_2-673x1024.png 673w, https://insiderone.com/assets/media/2023/10/avon_case_2-768x1168.png 768w" sizes="(max-width: 1293px) 100vw, 1293px" /> </div>
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</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-848ec22 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="848ec22" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f913a17" data-id="f913a17" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-8934c1e elementor-widget elementor-widget-text-editor" data-id="8934c1e" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Résultats</p> </div>
</div>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-1a5fb8d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a5fb8d" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-95d6980" data-id="95d6980" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-e30bf2d elementor-widget elementor-widget-text-editor" data-id="e30bf2d" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">78%</span></p> </div>
</div>
<div class="elementor-element elementor-element-6980323 elementor-widget elementor-widget-text-editor" data-id="6980323" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">hausse des conversions<br /><strong>via Smart Recommender</strong></span><span style="white-space-collapse: preserve;"><br /></span></p> </div>
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</div>
</div>
</section>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-93c6773 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="93c6773" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b38e56" data-id="2b38e56" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-f41767a elementor-widget elementor-widget-text-editor" data-id="f41767a" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space: pre-wrap;">USE CASE #3</span></p> </div>
</div>
<div class="elementor-element elementor-element-1580fef elementor-widget elementor-widget-text-editor" data-id="1580fef" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Augmenter les conversions de 78% grâce à une gestion stratégique des bannières</p> </div>
</div>
<div class="elementor-element elementor-element-cd10d93 elementor-widget elementor-widget-text-editor" data-id="cd10d93" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Le challenge</p><p> </p> </div>
</div>
<div class="elementor-element elementor-element-f98ade4 elementor-widget elementor-widget-text-editor" data-id="f98ade4" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Avon souhaitait mettre en avant ses produits les plus demandés afin de créer un effet de mode et d’encourager les utilisateurs à acheter le produit en question. Avant d’utiliser Insider, Avon n’avait aucun moyen de montrer quels produits les autres clients achetaient.</p> </div>
</div>
<div class="elementor-element elementor-element-53ba31d elementor-widget elementor-widget-text-editor" data-id="53ba31d" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>La solution</p> </div>
</div>
<div class="elementor-element elementor-element-a0b1ba9 elementor-widget elementor-widget-text-editor" data-id="a0b1ba9" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Les experts en croissance d’Insider ont recommandé de créer une bannière de page d’accueil mettant en évidence les produits les plus recherchés et les plus populaires sur le site.</p> </div>
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</div>
</div>
</div>
</section>
<div class="elementor-element elementor-element-aefc3a5 e-flex e-con-boxed e-con e-parent" data-id="aefc3a5" data-element_type="container" data-settings="{"background_background":"classic"}">
<div class="e-con-inner">
<div class="elementor-element elementor-element-fa6e3af elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="fa6e3af" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img loading="lazy" decoding="async" width="1004" height="578" src="https://insiderone.com/assets/media/2023/10/Group-512875-7.png" class="attachment-full size-full wp-image-443172" alt="" srcset="https://insiderone.com/assets/media/2023/10/Group-512875-7.png 1004w, https://insiderone.com/assets/media/2023/10/Group-512875-7-300x173.png 300w, https://insiderone.com/assets/media/2023/10/Group-512875-7-768x442.png 768w" sizes="(max-width: 1004px) 100vw, 1004px" /> </div>
</div>
</div>
</div>
<div class="elementor-element elementor-element-dbc3915 e-flex e-con-boxed e-con e-parent" data-id="dbc3915" data-element_type="container">
<div class="e-con-inner">
<div class="elementor-element elementor-element-38f08ab elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="38f08ab" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img loading="lazy" decoding="async" width="390" height="271" src="https://insiderone.com/assets/media/2023/10/Group-512992.png" class="attachment-full size-full wp-image-443174" alt="" srcset="https://insiderone.com/assets/media/2023/10/Group-512992.png 390w, https://insiderone.com/assets/media/2023/10/Group-512992-300x208.png 300w" sizes="(max-width: 390px) 100vw, 390px" /> </div>
</div>
</div>
</div>
<section class="elementor-section elementor-top-section elementor-element elementor-element-8f8ba6b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8f8ba6b" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a150e" data-id="50a150e" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-2d64b1e elementor-widget elementor-widget-text-editor" data-id="2d64b1e" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Résultats</p> </div>
</div>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-1f4cdcc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1f4cdcc" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-26f7482" data-id="26f7482" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-217f903 elementor-widget elementor-widget-text-editor" data-id="217f903" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">78%</span></p> </div>
</div>
<div class="elementor-element elementor-element-6758f8c elementor-widget elementor-widget-text-editor" data-id="6758f8c" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">hausse des conversions<br /></span><strong><span style="white-space-collapse: preserve;">via Banner Management</span></strong></p> </div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-a899122 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a899122" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
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<p>La mise en place de la bannière de la page d’accueil a pris moins d’une demi-heure, et pourtant les résultats ont été incroyables. Nous avons pu générer une augmentation de 78 % des conversions grâce à l’emplacement stratégique et au message de cette bannière.</p> </div>
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<p>« Insider a transformé la façon dont notre équipe marketing digitale. Nous n’avons plus besoin d’attendre des siècles que notre équipe de développement interne rattrape son retard – nous pouvons lancer de nouvelles campagnes en quelques heures au lieu de plusieurs semaines. Nous pouvons lancer de nouvelles campagnes en quelques heures au lieu de plusieurs semaines. Cela a considérablement minimisé nos efforts internes et a permis à notre équipe de développement de se concentrer sur d’autres projets. Chaque jour, nous sommes en mesure d’accroître notre efficacité et les résultats sont étonnants. Une augmentation de 78 % des conversions grâce à une fonctionnalité d’Insider nous rappelle pourquoi nous sommes si heureux d’avoir choisi Insider ».</p> </div>
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<p>Avon a été incroyablement satisfaite des résultats obtenus grâce à Insider. L’équipe souhaite étendre ses tactiques d’engagement des clients grâce à l’offre d’e-mail d’Insider. Nos algorithmes alimentés par l’IA aideront Avon à mettre à jour dynamiquement les recommandations de produits dans chaque e-mail en fonction du comportement le plus récent de chaque utilisateur.</p><p>Avon cherche également à offrir des expériences plus personnalisées sur son site Web B2C, et prévoit d’étendre et de dupliquer bientôt les enseignements à son site Web B2B pour obtenir des résultats encore plus significatifs.</p> </div>
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