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2026-01-01
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<p>Insider named leader in Marketing Automation Software in G2 Fall’23 Report</p>
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<p>Insider named leader in Marketing Automation Software in G2 Fall’23 Report</p>
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<p>We’ve topped the charts as one of the best marketing automation platforms according to G2, outplaying other vendors with the highest user satisfaction score of<strong>98/100</strong>. We also scored:</p>
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<p>We’ve topped the charts as one of the best marketing automation platforms according to G2, outplaying other vendors with the highest user satisfaction score of<strong>98/100</strong>. We also scored:</p>
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<ul><li><strong>97/100</strong>for Breadth of Partner Applications</li>
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<ul><li><strong>97/100</strong>for Breadth of Partner Applications</li>
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<li><strong>97/100</strong>for A/B Testing</li>
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<li><strong>97/100</strong>for A/B Testing</li>
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<li><strong>97/100</strong>for Revenue Analytics</li>
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<li><strong>97/100</strong>for Revenue Analytics</li>
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<li><strong>96/100</strong>for Ease of Use</li>
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<li><strong>96/100</strong>for Ease of Use</li>
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</ul><p>100% of users rated us above 4-stars, with 85% of our users giving us a<strong>5-star</strong>rating.</p>
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</ul><p>100% of users rated us above 4-stars, with 85% of our users giving us a<strong>5-star</strong>rating.</p>
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<h2>See how Insider compares to other vendors</h2>
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<h2>See how Insider compares to other vendors</h2>
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<h2>100% genuine user reviews ❤️</h2>
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<h2>100% genuine user reviews ❤️</h2>
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<p>Insider's platform capabilities are limitless including personalization and segmentation.</p>
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<p>Insider's platform capabilities are limitless including personalization and segmentation.</p>
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<p><b>Digital Merchandising Manager D2C</b></p>
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<p><b>Digital Merchandising Manager D2C</b></p>
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<p>We’ve managed to achieve a complete overhaul of our on-site engagement strategy and our personalization methods are more fluid now than ever before. Insider’s platform is complete with all the tools you would require to harness all of our user data, and their AI-powered user segmentation makes it possible to engage each user with contextual recommendations. We’re steadily exploring various products and finding ways to use them in our strategy.</p>
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<p>We’ve managed to achieve a complete overhaul of our on-site engagement strategy and our personalization methods are more fluid now than ever before. Insider’s platform is complete with all the tools you would require to harness all of our user data, and their AI-powered user segmentation makes it possible to engage each user with contextual recommendations. We’re steadily exploring various products and finding ways to use them in our strategy.</p>
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<p><b>Digital Manager</b></p>
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<p><b>Digital Manager</b></p>
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<p>The customization capabilities of Insider mean we can personalize our notifications to deliver highly-relevant and individualized content to our customers. Thanks to these features, we’ve significantly improved our average order value, CTRs, and conversions in just two months.</p>
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<p>The customization capabilities of Insider mean we can personalize our notifications to deliver highly-relevant and individualized content to our customers. Thanks to these features, we’ve significantly improved our average order value, CTRs, and conversions in just two months.</p>
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<p><b>Head of Marketing</b></p>
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<p><b>Head of Marketing</b></p>
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<p>We implement ideas quickly and effectively which is essential to our promise of delivering an interactive and responsive brand experience.</p>
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<p>We implement ideas quickly and effectively which is essential to our promise of delivering an interactive and responsive brand experience.</p>
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<p><b>Ecommerce Manager</b></p>
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<p><b>Ecommerce Manager</b></p>
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<p>With Insider, our whole marketing process has been greatly simplified, and it is this, along with the admirable tech support that makes them a great choice for us at LEGO.</p>
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<p>With Insider, our whole marketing process has been greatly simplified, and it is this, along with the admirable tech support that makes them a great choice for us at LEGO.</p>
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<p><b>Marketing & eCommerce Manager</b></p>
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<p><b>Marketing & eCommerce Manager</b></p>
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<h2>Get more out of every journey with industry-leading, AI-led capabilities</h2>
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<h2>Get more out of every journey with industry-leading, AI-led capabilities</h2>
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<p>Elevate your engagement, conversion, and retention metrics with machine learning algorithms that power advanced features like send time optimization and next best channel. Optimize send times, channels, devices, journey paths, recommendations, and offers.</p>
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<p>Elevate your engagement, conversion, and retention metrics with machine learning algorithms that power advanced features like send time optimization and next best channel. Optimize send times, channels, devices, journey paths, recommendations, and offers.</p>
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<h2>The leading marketing automation platform for brands who care about their customers</h2>
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<h2>The leading marketing automation platform for brands who care about their customers</h2>
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<h2>The leading marketing automation platform for brands who care about their customers</h2>
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<h2>The leading marketing automation platform for brands who care about their customers</h2>
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<p>Use Insider’s powerful platform to save time on marketing tasks, ensure consistent branding across campaigns and channels using templates, and easily create customized marketing for each customer. Insider makes it simple to schedule and automate activities for 24/7 engagement without manual effort.</p>
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<p>Use Insider’s powerful platform to save time on marketing tasks, ensure consistent branding across campaigns and channels using templates, and easily create customized marketing for each customer. Insider makes it simple to schedule and automate activities for 24/7 engagement without manual effort.</p>
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<p>Understand every unique customer</p>
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<p>Understand every unique customer</p>
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<h2>Build unified profiles and analyze customer behavior across the entire lifecycle</h2>
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<h2>Build unified profiles and analyze customer behavior across the entire lifecycle</h2>
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<p>Connect customer data from your website, app, email, CRM, POS, contact center, and other sources to build a 360-degree view of every single customer. Make better marketing decisions with Insider’s advanced analytics and data-rich performance dashboards across customer cohorts, conversion funnels, channels, campaigns, journeys, and devices.</p>
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<p>Connect customer data from your website, app, email, CRM, POS, contact center, and other sources to build a 360-degree view of every single customer. Make better marketing decisions with Insider’s advanced analytics and data-rich performance dashboards across customer cohorts, conversion funnels, channels, campaigns, journeys, and devices.</p>
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<p>The power to build truly omnichannel experiences</p>
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<p>The power to build truly omnichannel experiences</p>
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<h2>Engage customers across the most extensive set of supported digital channels on the market</h2>
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<h2>Engage customers across the most extensive set of supported digital channels on the market</h2>
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<h2>The leading marketing automation platform</h2>
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<h2>The leading marketing automation platform</h2>
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<p>Insider offers advanced segmentation, predictive analytics, and automation, enabling businesses to deliver targeted campaigns and optimize their marketing efforts for maximum engagement and conversions.</p>
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<p>Insider offers advanced segmentation, predictive analytics, and automation, enabling businesses to deliver targeted campaigns and optimize their marketing efforts for maximum engagement and conversions.</p>
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<h2>Purpose-built use cases for everyindustry and user lifecycle stage</h2>
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<h2>Purpose-built use cases for everyindustry and user lifecycle stage</h2>
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<h3>Retail</h3>
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<h3>Retail</h3>
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<p>Deliver seamless omnichannel experiences, drive repeat purchases, and build lasting loyalty</p>
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<p>Deliver seamless omnichannel experiences, drive repeat purchases, and build lasting loyalty</p>
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<h3>Media</h3>
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<h3>Media</h3>
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<p>Get visitors to subscribe, renew, and stay on your website longer with immersive experiences</p>
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<p>Get visitors to subscribe, renew, and stay on your website longer with immersive experiences</p>
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<h3>Automotive</h3>
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<h3>Automotive</h3>
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<p>Drive 1:1 engagement, test drive applications, and leads with industry-tailored growth strategies</p>
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<p>Drive 1:1 engagement, test drive applications, and leads with industry-tailored growth strategies</p>
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<h3>Travel</h3>
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<h3>Travel</h3>
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<p>Drive bookings and ancillaryrevenue throughout the customer lifecycle</p>
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<p>Drive bookings and ancillaryrevenue throughout the customer lifecycle</p>
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<h3>Finance</h3>
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<h3>Finance</h3>
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<p>Build trust and deepen one-to-one loyalty with future-forward marketing channels</p>
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<p>Build trust and deepen one-to-one loyalty with future-forward marketing channels</p>
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<h3>Telecom</h3>
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<h3>Telecom</h3>
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<p>Increase your average revenueper user and subscriberlifetime value</p>
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<p>Increase your average revenueper user and subscriberlifetime value</p>
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<h2>Why top brands choose Insider</h2>
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<h2>Why top brands choose Insider</h2>
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<h6>Fastest integration & set up</h6>
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<h6>Fastest integration & set up</h6>
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<p>“<strong>Improved ROI</strong>with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”</p>
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<p>“<strong>Improved ROI</strong>with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”</p>
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<h6>Fastest time to value</h6>
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<h6>Fastest time to value</h6>
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<p>Insider delivers<strong>extraordinary revenue…</strong>A 4% increase in AOV makes a big impact to our bottom line. The best part is that it<strong>takes us only a matter of minutes</strong>to set up a campaign and get it going.</p>
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<p>Insider delivers<strong>extraordinary revenue…</strong>A 4% increase in AOV makes a big impact to our bottom line. The best part is that it<strong>takes us only a matter of minutes</strong>to set up a campaign and get it going.</p>
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<h6>Best results</h6>
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<h6>Best results</h6>
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<p>“We’ve absolutely loved working with Insider due to their product’s omnichannel customer journey orchestration capabilities. We’ve seen new user sign-ups have increased by 5%, and we’ve seen conversion rates rise.”</p>
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<p>“We’ve absolutely loved working with Insider due to their product’s omnichannel customer journey orchestration capabilities. We’ve seen new user sign-ups have increased by 5%, and we’ve seen conversion rates rise.”</p>
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<h6>Localized customer support</h6>
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<h6>Localized customer support</h6>
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<p>“The account management team is fantastic - we get<strong>dedicated</strong>and<strong>custom support based on our specific needs.</strong>We saw 12X ROI in a quarter.”</p>
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<p>“The account management team is fantastic - we get<strong>dedicated</strong>and<strong>custom support based on our specific needs.</strong>We saw 12X ROI in a quarter.”</p>
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<p>Digital Marketing Director</p>
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<p>Digital Marketing Director</p>
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<p>“<strong>Improved ROI</strong>with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”</p>
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<p>“<strong>Improved ROI</strong>with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”</p>
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<h6>Fastest integration & set up</h6>
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<h6>Fastest integration & set up</h6>
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<p>“The account management team is fantastic - we get<strong>dedicated</strong>and<strong>custom support based on our specific needs</strong>. We saw 12X ROI in a quarter.”</p>
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<p>“The account management team is fantastic - we get<strong>dedicated</strong>and<strong>custom support based on our specific needs</strong>. We saw 12X ROI in a quarter.”</p>
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<p>Digital Marketing Director</p>
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<p>Digital Marketing Director</p>
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<h6>Localized customer support</h6>
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<h6>Localized customer support</h6>
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<p>“We’ve absolutely loved working with Insider due to their product’s omnichannel customer journey orchestration capabilities. We’ve seen new user sign-ups increase by 5%, and we’ve seen conversion rates rise.”</p>
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<p>“We’ve absolutely loved working with Insider due to their product’s omnichannel customer journey orchestration capabilities. We’ve seen new user sign-ups increase by 5%, and we’ve seen conversion rates rise.”</p>
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<h6>Best results</h6>
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<h6>Best results</h6>
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<p>Insider delivers<strong>extraordinary revenue…</strong>A 4% increase in AOV makes a big impact to our bottom line. The best part is that it<strong>takes us only a matter of minutes</strong>to set up a campaign and get it going.</p>
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<p>Insider delivers<strong>extraordinary revenue…</strong>A 4% increase in AOV makes a big impact to our bottom line. The best part is that it<strong>takes us only a matter of minutes</strong>to set up a campaign and get it going.</p>
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<h6>Fastest integration & set up</h6>
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<h6>Fastest integration & set up</h6>
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<h2>Do more with customer data across your every channel and your entire tech stack</h2>
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<h2>Do more with customer data across your every channel and your entire tech stack</h2>
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<p>Our SDKs, REST APIs, webhooks, and pre-built integrations help you easily connect, exchange, andactivate customer data.</p>
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<p>Our SDKs, REST APIs, webhooks, and pre-built integrations help you easily connect, exchange, andactivate customer data.</p>
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<h2>MAC Cosmetics achieves 17.2X ROI using Insider’s cross-channel journey orchestration and gamification</h2>
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<h2>MAC Cosmetics achieves 17.2X ROI using Insider’s cross-channel journey orchestration and gamification</h2>
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<h2>Insider named the undisputed leader according to G2</h2>
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<h2>Insider named the undisputed leader according to G2</h2>
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<p>Never settle for less than the best. Insider is the #6 Best Software Product in the world, the #4 Top Company in the UK, and #12 Top Company in EMEA.</p>
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<p>Never settle for less than the best. Insider is the #6 Best Software Product in the world, the #4 Top Company in the UK, and #12 Top Company in EMEA.</p>
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<h2>Trusted by<b>marketing</b>teams at<b>1,200+ brands</b>, from high-growth start-ups to enterprise players</h2>
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<h2>Trusted by<b>marketing</b>teams at<b>1,200+ brands</b>, from high-growth start-ups to enterprise players</h2>
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<h2>Request a Demo</h2>
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<h2>Request a Demo</h2>
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<h2>Marketing automation software FAQs</h2>
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<h2>Marketing automation software FAQs</h2>
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<p>Marketing automation refers to the use of software tools to streamline and automate various marketing tasks, such as sending emails, managing social media posts, and tracking customer interactions. It helps businesses deliver personalized content and engage with leads and customers more efficiently.</p>
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<p>Marketing automation refers to the use of software tools to streamline and automate various marketing tasks, such as sending emails, managing social media posts, and tracking customer interactions. It helps businesses deliver personalized content and engage with leads and customers more efficiently.</p>
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<p>To use marketing automation software, first identify repetitive tasks in your marketing process, like sending follow-up emails or segmenting contacts. Then, find a suitable<a>marketing automation software such as Insider</a>, to create workflows that define actions based on triggers, such as user behavior or time intervals, and monitor and optimize these workflows over time for better results.</p>
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<p>To use marketing automation software, first identify repetitive tasks in your marketing process, like sending follow-up emails or segmenting contacts. Then, find a suitable<a>marketing automation software such as Insider</a>, to create workflows that define actions based on triggers, such as user behavior or time intervals, and monitor and optimize these workflows over time for better results.</p>
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<p>Marketing automation enhances efficiency by reducing manual efforts, improving lead nurturing through timely and personalized communications, and enabling businesses to track and analyze customer interactions. This leads to better customer engagement, increased conversion rates, and a more data-driven approach to marketing strategies.</p>
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<p>Marketing automation enhances efficiency by reducing manual efforts, improving lead nurturing through timely and personalized communications, and enabling businesses to track and analyze customer interactions. This leads to better customer engagement, increased conversion rates, and a more data-driven approach to marketing strategies.</p>
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<p>One platform for individualized, cross-channel customer experiences</p>
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<p>One platform for individualized, cross-channel customer experiences</p>
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<p>Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.</p>
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<p>Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.</p>
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<p>© 2023 Powered by Insider. All rights reserved.</p>
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<p>© 2023 Powered by Insider. All rights reserved.</p>
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