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Original
2026-01-01
Modified
2026-03-06
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<p>Doubling conversion rates and protecting profit margins with Architect</p>
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<p>Doubling conversion rates and protecting profit margins with Architect</p>
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<p>GAIA prides itself on recognizing that every person and every home is different-but its marketing efforts weren’t personalized to reflect this. The team wanted to gain a holistic view of each customer to tailor journeys, content, and offers based on individual behaviors and needs. GAIA also wanted to be more purposeful about how and where it was contacting its customers-there was no point in sending bulk emails to customers with a 0% open rate.</p>
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<p>GAIA prides itself on recognizing that every person and every home is different-but its marketing efforts weren’t personalized to reflect this. The team wanted to gain a holistic view of each customer to tailor journeys, content, and offers based on individual behaviors and needs. GAIA also wanted to be more purposeful about how and where it was contacting its customers-there was no point in sending bulk emails to customers with a 0% open rate.</p>
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<p>Boosting product discovery across WhatsApp and Email with data-driven recommendations</p>
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<p>Boosting product discovery across WhatsApp and Email with data-driven recommendations</p>
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<p>Once GAIA had built out its journeys, the retail startup knew that it needed to go beyond favorite channels and dig deeper into its customer purchasing behavior. By building 360-degree views of each customer, the retailer could then launch hyper-personalized journeys with relevant product recommendations to increase the chances of conversion.</p>
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<p>Once GAIA had built out its journeys, the retail startup knew that it needed to go beyond favorite channels and dig deeper into its customer purchasing behavior. By building 360-degree views of each customer, the retailer could then launch hyper-personalized journeys with relevant product recommendations to increase the chances of conversion.</p>
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<p>Insider recommended using its data platform to track the products customers were viewing and adding to their carts. By using AI-powered algorithms such as Likelihood to Purchase, GAIA then sent contextual notifications about products it knew the customer was interested in. The relevancy of these product recommendations encouraged more customers to convert, helping boost conversion rates by 166%.</p>
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<p>Insider recommended using its data platform to track the products customers were viewing and adding to their carts. By using AI-powered algorithms such as Likelihood to Purchase, GAIA then sent contextual notifications about products it knew the customer was interested in. The relevancy of these product recommendations encouraged more customers to convert, helping boost conversion rates by 166%.</p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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