Rivalry2

HTML Diff

0 added 0 removed

Original 2026-01-01

Modified 2026-03-06

1 <h2>How Seasalt create a seamless customer experience - with Insider</h2>

2 <p>Find out why Seasalt chose Insider to remove friction from the customer journey, boost engagement and conversion rates - and generate £650k+ incremental revenue in only 90 days</p>

3 <p>incremental revenue in 3 months</p>

4 <p>500 k</p>

5 <h2>About Seasalt</h2>

6 <p>60 stores in UK & Ireland and worldwide shipping</p>

7 <h5>The challenge</h5>

8 <h2>Reaching Digital Maturity Required A New Tech Stack</h2>

9 <h5>Fuelled by phenomenal growth across their ecommerce properties, the Clarins team quickly outgrew their existing tech stack. A portfolio of single-point solutions meant that valuable customer data was hidden in siloes and not able to be leveraged across the entire customer lifecycle.</h5>

10 <h5>Connecting customer data</h5>

11 <h2>A 360-degree view of the customer</h2>

12 <p>Customer data doesn’t do much when it’s stuck in siloes. Clarins consolidated its tech stack of disconnected single-point solutions into a single unified solution to achieve a 360-degree view of every customer. Orchestrating personalized customer experiences start with a deep understanding of your customers.</p>

13 <h5>Connecting customer data</h5>

14 <h2>A 360-degree view of the customer</h2>

15 <h5>Gamifying the customer experience</h5>

16 <h2>Converting new users into known customers</h2>

17 <h5>Returning customers</h5>

18 <h2>Removing friction with web personalization</h2>

19 <p>Seasalt wanted to reduce the number of clicks needed as users navigate their website. They used the Insider platform to recognise a returning visitor - without them needing to log in - and pre-select the size they viewed or purchased on their last visit. </p>

20 <p>The results of this seemingly simple personalization were remarkable - a five figure uplift in revenue and an increase in conversion rate of 9.33%.</p>

21 <h2>Campaign Results</h2>

22 <p>increase in lead capture</p>

23 <p>0 %</p>

24 <p>coupon codes activated</p>

25 <p>0 +</p>

26 <h5>Smarter Product Recommendations</h5>

27 <h2>AI-backed product recommendations</h2>

28 <p>Clarins supercharged their recommendation strategy with Insider’s AI-backed recommendations product - Smart Recommender.</p>

29 <p>Clarins increased their ecommerce vital scores by personalizing product recommendations based on trending products, recently viewed items, location-based bestsellers, purchased together, and custom criteria.</p>

30 <h5>Smarter Product Recommendations</h5>

31 <h2>AI-backed product recommendations</h2>

32 <h5>What’s next for Clarins?</h5>

33 <h2>Delivering individualized experiences on the channels customers want</h2>

34 <h5>Clarins are hoping to begin using Insider’s cross-channel campaign orchestration tool - Architect - to deliver a relevant, tailored and frictionless customer experience, on the channels that customers care about.</h5>

35 <h5>We are proud to partner with Clarins and look forward to driving even more ROI and revenue from our partnership.</h5>

36 <p>One of the main reasons we picked Insider was the speed of integration, which allowed us to quickly see true ROI on our investment.</p>

37 <p>The flexibility and extensive capabilities of the platform allow the team to really innovate and deliver onsite experiences that are really relevant and engaging for our customers.</p>

38 <h5>Tim Ryan</h5>

39 <h6>Digital Director</h6>

40 <h2>Trusted by the world’s fashion leaders</h2>

41 <h5>Insider is the #1 choice for high-growth startups and enterprise brands</h5>

42 <h2>One platform for individualized, cross-channel customer experiences</h2>

43 <p>Insider connects data across channels, predicts future behavior with AI,</p>

44 <p>and individualizes experiences from a single platform with the fastest time to value.</p>