Rivalry2

Descubre cómo Toyota aumentó un 166% las solicitudes de pruebas de conducción con Insider | Insider
2026-03-06 23:28 Diff
https://useinsider.com/es/case-studies/toyota/
Aumento de solicitudes de pruebas de conducción un 166% con superposiciones de intención de salida
El principal objetivo de Toyota era lograr que los clientes solicitaran pruebas de conducción, aumentando así la cantidad de visitas a los concesionarios para interactuar con los vendedores. Aunque el tráfico en el sitio web móvil era alto, la mayoría de los visitantes se marchaban sin reservar una prueba de conducción.
Aumento del tráfico de las páginas de productos en un 54% gracias a la vista adaptada de la página de inicio para móviles de Insider
Toyota ya sabía que, para aumentar las pruebas de conducción, necesitaba incrementar el tráfico hacia sus páginas de producto. Con más del 30% de las búsquedas de coches comenzando en móvil, la marca debía optimizar su pantalla de inicio móvil. Sin embargo, la experiencia móvil actual estaba desordenada y era difícil de navegar, lo que provocaba altas tasas de rebote.
El equipo de Insider sugirió usar su Customer Data Platform para identificar la segmentación de visitantes y optimizar los diseños móviles según los comportamientos y preferencias previos de cada usuario. Al personalizar la página de inicio, los visitantes verían automáticamente en primer lugar los modelos en los que ya habían mostrado interés.
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.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
    color: #E92E2F;
}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
    background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
    }
}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
	}
	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
    }
}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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				<div class="elementor-element elementor-element-ad3c8e1 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="ad3c8e1" data-element_type="widget" data-widget_type="image.default">
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-83c634c elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="83c634c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>54%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-7fa38ea elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="7fa38ea" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>en el tráfico a </p><p>las páginas de </p><p>productos</p>						</div>
				</div>
				<div class="elementor-element elementor-element-334bd07 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="334bd07" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-080d4ef elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="080d4ef" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>12-18%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-09dcfe0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="09dcfe0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>en el tráfico a las páginas clave de la campaña</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Sector</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-ec66124 elementor-widget elementor-widget-text-editor" data-id="ec66124" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Automóviles</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a0d76a9 elementor-widget elementor-widget-text-editor" data-id="a0d76a9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Canales</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-123a37f elementor-widget elementor-widget-text-editor" data-id="123a37f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Web<br />Móvil</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-91c7f18 elementor-widget elementor-widget-text-editor" data-id="91c7f18" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Soluciones</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3f4e764 elementor-widget elementor-widget-text-editor" data-id="3f4e764" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Pop-ups de intención de salida<br />Segmentación<br />Encuestas</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-102da78" data-id="102da78" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-3fde758 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fde758" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04d1cdb" data-id="04d1cdb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3e3483c elementor-widget elementor-widget-image" data-id="3e3483c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-705aa8b elementor-widget elementor-widget-text-editor" data-id="705aa8b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>«Como marketer, me encanta trabajar con Insider. La plataforma aporta un nivel de agilidad mejorado a nuestro equipo y nos ayuda a tomar las decisiones de marketing correctas de manera rápida. No necesitamos depender de IT para nuestras necesidades de marketing, simplemente convertimos nuestras ideas en escenarios en tiempo real y comenzamos a observar su rendimiento de inmediato.»  </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-9cb025a elementor-widget elementor-widget-text-editor" data-id="9cb025a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Marketing Director</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-36cb6b2 elementor-widget elementor-widget-image" data-id="36cb6b2" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="600" height="165" src="https://insiderone.com/assets/media/2024/02/toyota-logo-1.png" class="attachment-full size-full wp-image-464581" alt="" srcset="https://insiderone.com/assets/media/2024/02/toyota-logo-1.png 600w, https://insiderone.com/assets/media/2024/02/toyota-logo-1-300x83.png 300w" sizes="(max-width: 600px) 100vw, 600px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1014f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1014f80" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ec383" data-id="23ec383" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Resumen Ejecutivo</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Para la mayoría de los clientes, un coche es la segunda compra más grande de su vida después de una vivienda. Toyota quería demostrar que entendía la importancia de encontrar el coche perfecto. Para lograrlo, sabía que era imprescindible atraer a los prospectos a sus concesionarios para una prueba de conducción y aumentar así la probabilidad de que realizaran una compra.  </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7758954 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7758954" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5137467" data-id="5137467" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b9d7ff2 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="b9d7ff2" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2024/12/ES_Toyota.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Descargar como PDF</span>
					</span>
					</a>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-778660e elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="778660e" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/es/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Solicita una demo</span>
					</span>
					</a>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-59a3a70 elementor-widget elementor-widget-text-editor" data-id="59a3a70" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Sobre Toyota</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Toyota es un fabricante multinacional de automóviles japonés con sede en Toyota City, Aichi, Japón. Fundada en 1937, hoy en día la empresa fabrica y vende vehículos bajo cuatro marcas. Toyota se ha ganado el reconocimiento como líder global en el desarrollo de vehículos híbridos eléctricos más eficientes en cuanto a consumo de combustible y también fue el primer fabricante de automóviles en producir más de 10 millones de vehículos al año. Toyota emplea a más de 370,000 personas, fabrica vehículos en todos los continentes y vende vehículos y servicios relacionados en más de 170 países.   </p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="818" height="706" src="https://insiderone.com/assets/media/2024/02/about-toyota.png" class="attachment-full size-full wp-image-464584" alt="" srcset="https://insiderone.com/assets/media/2024/02/about-toyota.png 818w, https://insiderone.com/assets/media/2024/02/about-toyota-300x259.png 300w, https://insiderone.com/assets/media/2024/02/about-toyota-768x663.png 768w" sizes="(max-width: 818px) 100vw, 818px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-5583e2a e-flex e-con-boxed e-con e-parent" data-id="5583e2a" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-bf59a95 e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="bf59a95" data-element_type="container">
				<div class="elementor-element elementor-element-798e472 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="798e472" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="794" height="1399" src="https://insiderone.com/assets/media/2024/02/toyota-1-2.png" class="attachment-full size-full wp-image-464585" alt="" srcset="https://insiderone.com/assets/media/2024/02/toyota-1-2.png 794w, https://insiderone.com/assets/media/2024/02/toyota-1-2-170x300.png 170w, https://insiderone.com/assets/media/2024/02/toyota-1-2-581x1024.png 581w, https://insiderone.com/assets/media/2024/02/toyota-1-2-768x1353.png 768w" sizes="(max-width: 794px) 100vw, 794px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-ea5cd65 e-con-full e-flex e-con e-child" data-id="ea5cd65" data-element_type="container">
				<div class="elementor-element elementor-element-1ff3c6c elementor-widget elementor-widget-text-editor" data-id="1ff3c6c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #1</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-29a56b6 elementor-widget elementor-widget-text-editor" data-id="29a56b6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento de solicitudes de pruebas de conducción un 166% con superposiciones de intención de salida</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-8d20e36 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="8d20e36" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="543" height="1077" src="https://insiderone.com/assets/media/2024/02/toyota-1-mobile-1.png" class="attachment-full size-full wp-image-464589" alt="" srcset="https://insiderone.com/assets/media/2024/02/toyota-1-mobile-1.png 543w, https://insiderone.com/assets/media/2024/02/toyota-1-mobile-1-151x300.png 151w, https://insiderone.com/assets/media/2024/02/toyota-1-mobile-1-516x1024.png 516w" sizes="(max-width: 543px) 100vw, 543px" />													</div>
				</div>
				<div class="elementor-element elementor-element-1af2cb3 elementor-widget elementor-widget-text-editor" data-id="1af2cb3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-78c9cbb elementor-widget elementor-widget-text-editor" data-id="78c9cbb" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El principal objetivo de Toyota era lograr que los clientes solicitaran pruebas de conducción, aumentando así la cantidad de visitas a los concesionarios para interactuar con los vendedores. Aunque el tráfico en el sitio web móvil era alto, la mayoría de los visitantes se marchaban sin reservar una prueba de conducción.</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-cfb8c9f elementor-widget elementor-widget-text-editor" data-id="cfb8c9f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-ae37263 elementor-widget elementor-widget-text-editor" data-id="ae37263" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider recomendó añadir un botón en la parte inferior de cada página de producto, invitando a los visitantes a registrarse para una prueba de conducción gratuita. Dado que la mayoría de los visitantes estaban investigando modelos de coches, colocar este botón en una página de producto aumentaba las probabilidades de que se imaginaran conduciendo el coche y consideraran hacer una reserva. </p>
<p>Toyota luego utilizó la herramienta de gestión de banners de Insider para crear un banner emergente que se dirigiera a los visitantes que estaban abandonando la página. El banner preguntaba: «¿No pudiste tomar una decisión? Reserva una prueba de conducción para decidir cuál será tu Toyota». </p>
						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-68f2f22 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="68f2f22" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3458bbc" data-id="3458bbc" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d51cb31 elementor-widget elementor-widget-image" data-id="d51cb31" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-ddcffe7 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="ddcffe7" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>«Usando la tecnología de intención de salida de Insider, nos dirigimos a las personas que abandonaban la página de detalles de la campaña antes de reservar una prueba de conducción. Los resultados fueron excelentes: un aumento del 166% en las solicitudes de pruebas de conducción.» </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a9a8694 elementor-widget elementor-widget-text-editor" data-id="a9a8694" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Marketing Director</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-19a34ed elementor-widget__width-inherit elementor-widget elementor-widget-image" data-id="19a34ed" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="600" height="165" src="https://insiderone.com/assets/media/2024/02/toyota-logo-1.png" class="attachment-full size-full wp-image-464581" alt="" srcset="https://insiderone.com/assets/media/2024/02/toyota-logo-1.png 600w, https://insiderone.com/assets/media/2024/02/toyota-logo-1-300x83.png 300w" sizes="(max-width: 600px) 100vw, 600px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-932a302 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="932a302" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04694ed" data-id="04694ed" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-da33aa9 elementor-widget elementor-widget-text-editor" data-id="da33aa9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-0a1939a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0a1939a" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e62eb8" data-id="8e62eb8" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b7e3f5e elementor-widget elementor-widget-text-editor" data-id="b7e3f5e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>17%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-96bc375 elementor-widget elementor-widget-text-editor" data-id="96bc375" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p> aumento en las <br />solicitudes de test drive<br />(vía botón PDP)</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d1beb5" data-id="9d1beb5" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-fd79c2f elementor-widget elementor-widget-text-editor" data-id="fd79c2f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>166%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-38fd5eb elementor-widget elementor-widget-text-editor" data-id="38fd5eb" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento en las solicitudes<br />de pruebas de conducción<br />(vía pop-up banner)</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-80c9041 e-flex e-con-boxed e-con e-parent" data-id="80c9041" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-17a916f e-con-full e-flex e-con e-child" data-id="17a916f" data-element_type="container">
				<div class="elementor-element elementor-element-f0bd82c elementor-widget elementor-widget-text-editor" data-id="f0bd82c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #2</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-e1ff960 elementor-widget elementor-widget-text-editor" data-id="e1ff960" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento del tráfico de las páginas de productos en un 54% gracias a la vista adaptada de la página de inicio para móviles de Insider</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3509124 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="3509124" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="545" height="1099" src="https://insiderone.com/assets/media/2024/02/toyota-2-mobile-1.png" class="attachment-full size-full wp-image-464588" alt="" srcset="https://insiderone.com/assets/media/2024/02/toyota-2-mobile-1.png 545w, https://insiderone.com/assets/media/2024/02/toyota-2-mobile-1-149x300.png 149w, https://insiderone.com/assets/media/2024/02/toyota-2-mobile-1-508x1024.png 508w" sizes="(max-width: 545px) 100vw, 545px" />													</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-c934ba3 e-flex e-con-boxed e-con e-parent" data-id="c934ba3" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-0ecdb50 e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="0ecdb50" data-element_type="container">
				<div class="elementor-element elementor-element-f33a7c6 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="f33a7c6" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="676" height="1244" src="https://insiderone.com/assets/media/2024/02/toyota-2-1.png" class="attachment-full size-full wp-image-464587" alt="" srcset="https://insiderone.com/assets/media/2024/02/toyota-2-1.png 676w, https://insiderone.com/assets/media/2024/02/toyota-2-1-163x300.png 163w, https://insiderone.com/assets/media/2024/02/toyota-2-1-556x1024.png 556w" sizes="(max-width: 676px) 100vw, 676px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-47c52f7 e-con-full e-flex e-con e-child" data-id="47c52f7" data-element_type="container">
				<div class="elementor-element elementor-element-b60e780 elementor-widget elementor-widget-text-editor" data-id="b60e780" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-4db5677 elementor-widget elementor-widget-text-editor" data-id="4db5677" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Toyota ya sabía que, para aumentar las pruebas de conducción, necesitaba incrementar el tráfico hacia sus páginas de producto. Con más del 30% de las búsquedas de coches comenzando en móvil, la marca debía optimizar su pantalla de inicio móvil. Sin embargo, la experiencia móvil actual estaba desordenada y era difícil de navegar, lo que provocaba altas tasas de rebote.  </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-76165b1 elementor-widget elementor-widget-text-editor" data-id="76165b1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-1f40b04 elementor-widget elementor-widget-text-editor" data-id="1f40b04" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El equipo de Insider sugirió usar su Customer Data Platform para identificar la segmentación de visitantes y optimizar los diseños móviles según los comportamientos y preferencias previos de cada usuario. Al personalizar la página de inicio, los visitantes verían automáticamente en primer lugar los modelos en los que ya habían mostrado interés.  </p>
						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-abc69ae elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="abc69ae" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c44bae" data-id="6c44bae" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6002f74 elementor-widget elementor-widget-image" data-id="6002f74" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-90f657e elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="90f657e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>«Queríamos facilitar el proceso de encontrar un modelo de coche específico tan pronto como los visitantes llegaran a nuestra página de inicio móvil. Con Insider, pudimos segmentar y dirigirnos a los visitantes con mensajes relevantes basados en su comportamiento y preferencias.» </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-96dce44 elementor-widget elementor-widget-text-editor" data-id="96dce44" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Marketing Director</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-aab0dd5 elementor-widget__width-inherit elementor-widget elementor-widget-image" data-id="aab0dd5" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="600" height="165" src="https://insiderone.com/assets/media/2024/02/toyota-logo-1.png" class="attachment-full size-full wp-image-464581" alt="" srcset="https://insiderone.com/assets/media/2024/02/toyota-logo-1.png 600w, https://insiderone.com/assets/media/2024/02/toyota-logo-1-300x83.png 300w" sizes="(max-width: 600px) 100vw, 600px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-9bbd0de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9bbd0de" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93b5753" data-id="93b5753" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d3b34bb elementor-widget elementor-widget-text-editor" data-id="d3b34bb" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-215d5ec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="215d5ec" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d14b724" data-id="d14b724" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c7a58a6 elementor-widget elementor-widget-text-editor" data-id="c7a58a6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>54%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-9ce8991 elementor-widget elementor-widget-text-editor" data-id="9ce8991" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>incremento en el tráfico</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e167c51 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e167c51" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40c17be" data-id="40c17be" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5edab63 elementor-widget elementor-widget-text-editor" data-id="5edab63" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">CASO DE USO #3</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-0227c50 elementor-widget elementor-widget-text-editor" data-id="0227c50" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Captación de prospectos y aumento del engagement con encuestas personalizadas</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d4a3623 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="d4a3623" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="584" height="731" src="https://insiderone.com/assets/media/2024/02/toyota-3-mobile-1.png" class="attachment-full size-full wp-image-464609" alt="" srcset="https://insiderone.com/assets/media/2024/02/toyota-3-mobile-1.png 584w, https://insiderone.com/assets/media/2024/02/toyota-3-mobile-1-240x300.png 240w" sizes="(max-width: 584px) 100vw, 584px" />													</div>
				</div>
				<div class="elementor-element elementor-element-ebb2142 elementor-widget elementor-widget-text-editor" data-id="ebb2142" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-b2ef49d elementor-widget elementor-widget-text-editor" data-id="b2ef49d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Tras atraer visitantes al sitio web de Toyota, la empresa quería mantener su interés y asegurarse de que la marca Toyota se mantuviera en su mente durante todo el ciclo de ventas.</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-87a437e e-flex e-con-boxed e-con e-parent" data-id="87a437e" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-05ae272 e-con-full e-flex e-con e-child" data-id="05ae272" data-element_type="container">
				<div class="elementor-element elementor-element-d1a3513 elementor-widget elementor-widget-text-editor" data-id="d1a3513" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solución</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-8641a8f elementor-widget elementor-widget-text-editor" data-id="8641a8f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El equipo de soporte de Insider recomendó a Toyota utilizar la suite de personalización de Insider para desarrollar una estrategia de engagement que incluyera una serie de encuestas personalizadas para segmentos específicos de clientes, basándose en sus intereses y preferencias. El equipo lanzó una campaña de engagement centrada en modelos de coches híbridos, con el objetivo de comprender el nivel de conocimiento y las preferencias de los visitantes. </p>
<p>Los visitantes que participaron activamente en la encuesta recibieron como recompensa un pop-up personalizado tras completarla, que ofrecía contenido informativo relacionado con sus respuestas. Este enfoque personalizado no solo educó a los posibles clientes sobre características que quizá desconocían, sino que también aseguró que la marca Toyota estuviera presente de forma constante durante el recorrido del visitante. </p>
						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-03aaa8c elementor-hidden-mobile e-flex e-con-boxed e-con e-parent" data-id="03aaa8c" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-c6318ce elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="c6318ce" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1861" height="1071" src="https://insiderone.com/assets/media/2024/02/toyota-3-1-1.png" class="attachment-full size-full wp-image-485630" alt="" srcset="https://insiderone.com/assets/media/2024/02/toyota-3-1-1.png 1861w, https://insiderone.com/assets/media/2024/02/toyota-3-1-1-300x173.png 300w, https://insiderone.com/assets/media/2024/02/toyota-3-1-1-1024x589.png 1024w, https://insiderone.com/assets/media/2024/02/toyota-3-1-1-768x442.png 768w" sizes="(max-width: 1861px) 100vw, 1861px" />													</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-d8c832d elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="d8c832d" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e8c78a" data-id="8e8c78a" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d069115 elementor-widget elementor-widget-image" data-id="d069115" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-e08cad5 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="e08cad5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>«Basándonos en los resultados de la encuesta, mostramos a los visitantes mensajes emergentes relevantes informándoles sobre características que no conocían. Como resultado, logramos una tasa de conversión del 12-18% hacia las páginas clave de la campaña.»</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-abb8111 elementor-widget elementor-widget-text-editor" data-id="abb8111" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Marketing Director</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-001d291 elementor-widget__width-inherit elementor-widget elementor-widget-image" data-id="001d291" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="600" height="165" src="https://insiderone.com/assets/media/2024/02/toyota-logo-1.png" class="attachment-full size-full wp-image-464581" alt="" srcset="https://insiderone.com/assets/media/2024/02/toyota-logo-1.png 600w, https://insiderone.com/assets/media/2024/02/toyota-logo-1-300x83.png 300w" sizes="(max-width: 600px) 100vw, 600px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-6d36649 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6d36649" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-692d364" data-id="692d364" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-662c8cc elementor-widget elementor-widget-text-editor" data-id="662c8cc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-8fb6cbb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8fb6cbb" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-88bcaee" data-id="88bcaee" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8dcca71 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="8dcca71" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>12-18%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2a1ebe elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="f2a1ebe" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento en el tráfico hacia<br />las páginas clave de la campaña</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-ed4ee96 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ed4ee96" data-element_type="section">
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							<p>En general, Toyota aprovechó las soluciones web y móviles de Insider junto con las herramientas de personalización para crear campañas a medida que redujeron las tasas de rebote y aumentaron las conversiones. Después de luchar durante meses con las solicitudes de pruebas de conducción, la compañía automotriz global alcanzó eficazmente sus métricas clave y construyó lealtad entre los clientes mediante experiencias personalizadas y atractivas que ayudaron a simplificar el proceso de búsqueda de coches.  </p>
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							<p>Toyota está en proceso de aprovechar la plataforma Predictive Ad Audiences de Insider para ayudarle a identificar y segmentar a los visitantes con mayor probabilidad de completar solicitudes de pruebas de conducción. Luego, Toyota puede enviar esos segmentos predictivos a sus canales de publicidad para aumentar la eficiencia del gasto en anuncios y seguir impulsando las solicitudes en su embudo de ventas. </p>
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    <p class="favorite_header "> Solución Favorita </p>
    <p class="favorite_name"> Intención de salida </p>
    <p class="favorite_text">La característica favorita de Toyota es la herramienta de Intención de Salida de Insider. Al aprovechar esta función, la empresa logró aumentar las solicitudes de pruebas de conducción en línea en un 166%.  </p>
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