Rivalry2

Cómo PERCENTIL aumentó un 25% su tasa de conversión y revolucionó la experiencia del cliente con la plataforma omnicanal de Insider
2026-03-06 03:42 Diff
https://useinsider.com/es/case-studies/percentil/
Más del 80 % de los visitantes de la web de PERCENTIL eran usuarios anónimos, lo que dificultaba personalizar la experiencia y aumentar las conversiones.
Insider utilizó notificaciones push de recordatorio de carrito para animar a los usuarios anónimos a completar su compra, incluso sin tener cuenta registrada. Además, activaron campañas de captación de leads y banners con cuenta regresiva para convertir visitantes anónimos en usuarios identificados.
Con más del 80 % de los visitantes llegando a la web de PERCENTIL como usuarios anónimos, personalizar su experiencia era todo un reto, lo que significaba perder oportunidades valiosas de engagement y conversión.
Gracias a Web Push de Insider, PERCENTIL pudo conectar con usuarios anónimos sin necesidad de que tuvieran cuenta, utilizando identificadores basados en tokens. Así, podían enviar notificaciones relevantes, como recordatorios de carrito u ofertas personalizadas según el comportamiento de navegación, incentivando la compra y el registro.
Para reforzar la captación y atraer a más clientes de alto valor, PERCENTIL necesitaba una estrategia capaz de llegar con precisión a nuevos usuarios parecidos a sus mejores clientes actuales.
Insider utilizó los datos de clientes de PERCENTIL para crear audiencias Lookalike en Meta y Google, enfocándose en usuarios con comportamientos, intereses y patrones de compra similares a los de sus mejores clientes. Esto permitió a las campañas de rendimiento dirigir sus esfuerzos hacia usuarios con alta probabilidad de compra, optimizando la captación y el gasto en publicidad.
La colaboración de PERCENTIL con Insider ha transformado su estrategia de marketing en múltiples canales, permitiendo a la marca conectar con los clientes a través de mensajes personalizados y experiencias fluidas. El uso eficaz de las herramientas de Insider, como Architect, SMS y email, ha sentado una base sólida para iniciativas omnicanal continuas, generando un retorno de inversión notable.
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  !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***!
  \***************************************************************************************************************************************************************************************************************************************/
/**
 * The following styles get applied both on the front of your site
 * and in the editor.
 *
 * Replace them with your own styles or remove the file completely.
 */
.wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
  margin-bottom: 20px;
}
@media only screen and (min-width: 480px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
    margin-bottom: 40px;
  }
}

.ins-image {
  width: 100%;
  height: auto;
  display: block;
}

.ins-caption {
  font-size: 12px;
  color: #394157;
  padding: 10px;
  background-color: #fff;
  letter-spacing: 0.01rem;
}
@media only screen and (min-width: 480px) {
  .ins-caption {
    text-align: center;
    padding: 11px 30px;
  }
}

/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='global-styles-inline-css'>
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:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
</style>
<link rel='stylesheet' id='wpml-legacy-horizontal-list-0-css' href='https://insiderone.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-list-horizontal/style.min.css?ver=1' media='all' />
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<style id='elementor-frontend-inline-css'>
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    .container{
        max-width: 100%;
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}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 100;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 800;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 900;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 600;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff');
}
/* End Custom Fonts CSS */
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    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
    color: #E92E2F;
}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
    background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
    }
}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
	}
	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
    }
}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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			<h1 class="elementor-heading-title elementor-size-default">Cómo PERCENTIL aumentó un 25% su tasa de conversión y revolucionó la experiencia del cliente con la plataforma omnicanal de Insider</h1>		</div>
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						<div class="elementor-element elementor-element-16cdb5e elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="16cdb5e" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>10%</p>
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				<div class="elementor-element elementor-element-1981fa0 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="1981fa0" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Aumento <br />AOV</p>
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
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							<p>25%</p>
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				<div class="elementor-element elementor-element-751bf7f elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="751bf7f" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Aumento<br />CR</p>
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				<div class="elementor-element elementor-element-11363f6 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="11363f6" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-783af03 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="783af03" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>20%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-47da525 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="47da525" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de conversión<br />de usuarios anónimos</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Sector</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-ec66124 elementor-widget elementor-widget-text-editor" data-id="ec66124" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Retail</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-29f95d4 elementor-widget elementor-widget-text-editor" data-id="29f95d4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Categoría</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-8a6a0a5 elementor-widget elementor-widget-text-editor" data-id="8a6a0a5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Personalization<br />CDP<br />Cross-Channel Marketing<br />Marketing Automation</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c7eed6f elementor-widget elementor-widget-text-editor" data-id="c7eed6f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Canales</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-adf28aa elementor-widget elementor-widget-text-editor" data-id="adf28aa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Push Notifications<br />SMS<br />Email<br />Ad Channels</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-8ad2700 elementor-widget elementor-widget-text-editor" data-id="8ad2700" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Soluciones</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-b2acf47 elementor-widget elementor-widget-text-editor" data-id="b2acf47" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Architect<br />Predictive Audience<br />Purchase Progress Bar<br />Cart Reminder<br />Onsite Experiments</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-102da78" data-id="102da78" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-3fde758 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fde758" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04d1cdb" data-id="04d1cdb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3e3483c elementor-widget elementor-widget-image" data-id="3e3483c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-705aa8b elementor-widget elementor-widget-text-editor" data-id="705aa8b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Con Insider hemos cambiado por completo la forma de conectar con nuestros clientes: ahora los usuarios anónimos se convierten en compradores activos y hemos aumentado un 10 % el ticket medio. Gracias a sus estrategias basadas en datos y a sus herramientas cross-channel, creamos experiencias que realmente encajan con nuestra audiencia. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-9cb025a elementor-widget elementor-widget-text-editor" data-id="9cb025a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Lourdes Ferrer</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-05c8729 elementor-widget elementor-widget-text-editor" data-id="05c8729" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>CEO &amp; Founder</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c84bb69 elementor-widget elementor-widget-image" data-id="c84bb69" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="328" height="69" src="https://insiderone.com/assets/media/2024/10/percentil-logo.png" class="attachment-full size-full wp-image-498285" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentil-logo.png 328w, https://insiderone.com/assets/media/2024/10/percentil-logo-300x63.png 300w" sizes="(max-width: 328px) 100vw, 328px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1014f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1014f80" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ec383" data-id="23ec383" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Resumen Ejecutivo</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>PERCENTIL, el marketplace online de ropa de segunda mano, se unió a Insider para afrontar varios retos: aumentar el ticket medio, competir con precios ajustados y convertir a los muchos usuarios anónimos que visitan su web. Gracias a la plataforma omnicanal de Insider y a recorridos personalizados para cada usuario, lograron grandes resultados: un 10 % más en ticket medio, un 25 % más en tasa de conversión y mejoras en la experiencia de usuario con tests y experimentos onsite. </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7758954 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7758954" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5137467" data-id="5137467" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b9d7ff2 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="b9d7ff2" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2025/05/Percentil-Case-Study.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Descargar como PDF</span>
					</span>
					</a>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-778660e elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="778660e" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/es/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Solicita una demo</span>
					</span>
					</a>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-670b8c9 elementor-widget elementor-widget-text-editor" data-id="670b8c9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Sobre Percentil</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>PERCENTIL es una tienda online española especializada en ropa de segunda mano para mujer, hombre y niños. En su plataforma puedes encontrar prendas en perfecto estado, con descuentos de hasta el 90 %. Fundada por Lourdes Ferrer, PERCENTIL apuesta por una moda más accesible y sostenible, ofreciendo calidad a precios mucho más bajos que los originales.  </p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="817" height="705" src="https://insiderone.com/assets/media/2024/10/percentil-about.png" class="attachment-full size-full wp-image-498299" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentil-about.png 817w, https://insiderone.com/assets/media/2024/10/percentil-about-300x259.png 300w, https://insiderone.com/assets/media/2024/10/percentil-about-768x663.png 768w" sizes="(max-width: 817px) 100vw, 817px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-35eeb19 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35eeb19" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16bad3a" data-id="16bad3a" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-98a5b63 elementor-widget elementor-widget-text-editor" data-id="98a5b63" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>¿Por qué Insider?</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c98018 elementor-widget elementor-widget-text-editor" data-id="4c98018" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>PERCENTIL eligió Insider por su capacidad para centralizar los datos de los clientes y ofrecer insights en tiempo real que mejoran la toma de decisiones. Gracias a su Customer Data Platform (CDP), pudieron unificar perfiles, automatizar campañas y activar estrategias personalizadas en canales como email, notificaciones web push, SMS, WhatsApp y banners onsite. Todo esto les permitió optimizar costes y aumentar el engagement de forma efectiva.  </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-c16faac elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c16faac" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aff2ff" data-id="6aff2ff" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-172d20a elementor-widget elementor-widget-heading" data-id="172d20a" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h6 class="elementor-heading-title elementor-size-default">CASO DE USO #1</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-b2fe374 elementor-widget elementor-widget-text-editor" data-id="b2fe374" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento del AOV con una barra de progreso en la compra</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-20bdb18 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="20bdb18" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="771" height="1620" src="https://insiderone.com/assets/media/2024/10/percentile-use-case-1-mobile.png" class="attachment-full size-full wp-image-523302" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentile-use-case-1-mobile.png 771w, https://insiderone.com/assets/media/2024/10/percentile-use-case-1-mobile-143x300.png 143w, https://insiderone.com/assets/media/2024/10/percentile-use-case-1-mobile-487x1024.png 487w, https://insiderone.com/assets/media/2024/10/percentile-use-case-1-mobile-768x1614.png 768w" sizes="(max-width: 771px) 100vw, 771px" />													</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-ae264a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ae264a0" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df68f43 elementor-hidden-mobile" data-id="df68f43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-43a49a6 elementor-widget elementor-widget-image" data-id="43a49a6" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1081" height="1754" src="https://insiderone.com/assets/media/2024/10/percentile-use-case-1.png" class="attachment-full size-full wp-image-523301" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentile-use-case-1.png 1081w, https://insiderone.com/assets/media/2024/10/percentile-use-case-1-185x300.png 185w, https://insiderone.com/assets/media/2024/10/percentile-use-case-1-631x1024.png 631w, https://insiderone.com/assets/media/2024/10/percentile-use-case-1-768x1246.png 768w" sizes="(max-width: 1081px) 100vw, 1081px" />													</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04b4953" data-id="04b4953" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-04b30d4 elementor-widget elementor-widget-text-editor" data-id="04b30d4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-bcce8a1 elementor-widget elementor-widget-text-editor" data-id="bcce8a1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>PERCENTIL necesitaba aumentar el ticket medio (AOV) para seguir siendo competitivo frente a otros marketplaces de segunda mano y grandes retailers de moda con opciones de bajo coste.</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d2f7b8d elementor-widget elementor-widget-text-editor" data-id="d2f7b8d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4233c05 elementor-widget elementor-widget-text-editor" data-id="4233c05" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider implementó una barra de progreso de compra que incentivaba a los usuarios con envío gratuito al alcanzar un valor determinado en el carrito. Esta estrategia motivó a los usuarios a añadir más productos, lo que aumentó el ticket medio (AOV). </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-235376a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="235376a" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e7e3bb" data-id="2e7e3bb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-0d725e0 elementor-widget elementor-widget-text-editor" data-id="0d725e0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-46fab6c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="46fab6c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c00f4b1" data-id="c00f4b1" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c3c8b68 elementor-widget elementor-widget-text-editor" data-id="c3c8b68" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>10%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-899e771 elementor-widget elementor-widget-text-editor" data-id="899e771" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento de AOV</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-282e8cc" data-id="282e8cc" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2bbed91 elementor-widget elementor-widget-text-editor" data-id="2bbed91" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>25%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-fc6291f elementor-widget elementor-widget-text-editor" data-id="fc6291f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento de CR</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<div class="elementor-element elementor-element-7c09c95 elementor-widget elementor-widget-text-editor" data-id="7c09c95" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>*Para el mercado francés</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-9eb831a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9eb831a" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0e9e69" data-id="b0e9e69" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d69037f elementor-widget elementor-widget-image" data-id="d69037f" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-1f9bb4f elementor-widget elementor-widget-text-editor" data-id="1f9bb4f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La barra de progreso de compra fue una estrategia clave que no solo motivó a los usuarios, sino que también impactó directamente en nuestros resultados.</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-32b108f elementor-widget elementor-widget-text-editor" data-id="32b108f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Lourdes Ferrer</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-90afb6f elementor-widget elementor-widget-text-editor" data-id="90afb6f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>CEO &amp; Founder</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-cdad444 elementor-widget elementor-widget-image" data-id="cdad444" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="328" height="69" src="https://insiderone.com/assets/media/2024/10/percentil-logo.png" class="attachment-full size-full wp-image-498285" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentil-logo.png 328w, https://insiderone.com/assets/media/2024/10/percentil-logo-300x63.png 300w" sizes="(max-width: 328px) 100vw, 328px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-df29196 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="df29196" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af46b13" data-id="af46b13" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ecb3073 elementor-widget elementor-widget-text-editor" data-id="ecb3073" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">CASO DE USO #2</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a8e3d3d elementor-widget elementor-widget-text-editor" data-id="a8e3d3d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Converting Anonymous Users with Cart Reminder Push</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-1a2b3e7 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="1a2b3e7" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="755" height="436" src="https://insiderone.com/assets/media/2024/10/percentile-use-case-2-mobile.png" class="attachment-full size-full wp-image-523324" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentile-use-case-2-mobile.png 755w, https://insiderone.com/assets/media/2024/10/percentile-use-case-2-mobile-300x173.png 300w" sizes="(max-width: 755px) 100vw, 755px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-28915ba e-flex e-con-boxed e-con e-parent" data-id="28915ba" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-9018d6a e-con-full e-flex e-con e-child" data-id="9018d6a" data-element_type="container">
				<div class="elementor-element elementor-element-83c4927 elementor-widget elementor-widget-text-editor" data-id="83c4927" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-5efd071 elementor-widget elementor-widget-text-editor" data-id="5efd071" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Más del 80 % de los visitantes de la web de PERCENTIL eran usuarios anónimos, lo que dificultaba personalizar la experiencia y aumentar las conversiones.</p>
						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-211ffb6 e-flex e-con-boxed e-con e-parent" data-id="211ffb6" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-489a287 e-con-full e-flex e-con e-child" data-id="489a287" data-element_type="container">
				<div class="elementor-element elementor-element-ae92db8 elementor-widget elementor-widget-text-editor" data-id="ae92db8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d110446 elementor-widget elementor-widget-text-editor" data-id="d110446" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider utilizó notificaciones push de recordatorio de carrito para animar a los usuarios anónimos a completar su compra, incluso sin tener cuenta registrada. Además, activaron campañas de captación de leads y banners con cuenta regresiva para convertir visitantes anónimos en usuarios identificados. </p>
						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-331d2c2 elementor-reverse-mobile elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default" data-id="331d2c2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff10b2b" data-id="ff10b2b" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-09914f8 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="09914f8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1999" height="1123" src="https://insiderone.com/assets/media/2024/10/percentile-use-case-2.png" class="attachment-full size-full wp-image-523323" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentile-use-case-2.png 1999w, https://insiderone.com/assets/media/2024/10/percentile-use-case-2-300x169.png 300w, https://insiderone.com/assets/media/2024/10/percentile-use-case-2-1024x575.png 1024w, https://insiderone.com/assets/media/2024/10/percentile-use-case-2-768x431.png 768w" sizes="(max-width: 1999px) 100vw, 1999px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8b5dd36 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8b5dd36" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954488e" data-id="954488e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2d0cb06 elementor-widget elementor-widget-text-editor" data-id="2d0cb06" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-c02332f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c02332f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5aeacb" data-id="b5aeacb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c952d57 elementor-widget elementor-widget-text-editor" data-id="c952d57" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>8%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d989954 elementor-widget elementor-widget-text-editor" data-id="d989954" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>click-through<br />rate (CTR)</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eca743f" data-id="eca743f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-61273aa elementor-widget elementor-widget-text-editor" data-id="61273aa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>12%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-67f387d elementor-widget elementor-widget-text-editor" data-id="67f387d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de <br />conversión (CR)</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<div class="elementor-element elementor-element-0c77536 elementor-widget elementor-widget-text-editor" data-id="0c77536" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>*Para el mercado alemán</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-044bb01 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="044bb01" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f69850c" data-id="f69850c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-76aac90 elementor-widget elementor-widget-text-editor" data-id="76aac90" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">CASO DE USO #3</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-f62d40e elementor-widget elementor-widget-text-editor" data-id="f62d40e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Conectando con usuarios anónimos a través de notificaciones Web Push</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c1a84e8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="c1a84e8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="681" height="392" src="https://insiderone.com/assets/media/2024/10/percentile-use-case-3-mobile.png" class="attachment-full size-full wp-image-523326" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentile-use-case-3-mobile.png 681w, https://insiderone.com/assets/media/2024/10/percentile-use-case-3-mobile-300x173.png 300w" sizes="(max-width: 681px) 100vw, 681px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-02a1470 e-flex e-con-boxed e-con e-parent" data-id="02a1470" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-512efe0 e-con-full e-flex e-con e-child" data-id="512efe0" data-element_type="container">
				<div class="elementor-element elementor-element-fc63fb5 elementor-widget elementor-widget-text-editor" data-id="fc63fb5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a82bf40 elementor-widget elementor-widget-text-editor" data-id="a82bf40" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Con más del 80 % de los visitantes llegando a la web de PERCENTIL como usuarios anónimos, personalizar su experiencia era todo un reto, lo que significaba perder oportunidades valiosas de engagement y conversión.</p>
						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-4696690 e-flex e-con-boxed e-con e-parent" data-id="4696690" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-7a1459d e-con-full e-flex e-con e-child" data-id="7a1459d" data-element_type="container">
				<div class="elementor-element elementor-element-1514965 elementor-widget elementor-widget-text-editor" data-id="1514965" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d5cbd77 elementor-widget elementor-widget-text-editor" data-id="d5cbd77" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Gracias a Web Push de Insider, PERCENTIL pudo conectar con usuarios anónimos sin necesidad de que tuvieran cuenta, utilizando identificadores basados en tokens. Así, podían enviar notificaciones relevantes, como recordatorios de carrito u ofertas personalizadas según el comportamiento de navegación, incentivando la compra y el registro. </p>
						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-6126bf5 elementor-reverse-mobile elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default" data-id="6126bf5" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa045ce" data-id="aa045ce" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-dea9242 elementor-hidden-mobile elementor-widget__width-inherit elementor-widget elementor-widget-image" data-id="dea9242" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2020" height="1163" src="https://insiderone.com/assets/media/2024/10/percentile-use-case-3.png" class="attachment-full size-full wp-image-523327" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentile-use-case-3.png 2020w, https://insiderone.com/assets/media/2024/10/percentile-use-case-3-300x173.png 300w, https://insiderone.com/assets/media/2024/10/percentile-use-case-3-1024x590.png 1024w, https://insiderone.com/assets/media/2024/10/percentile-use-case-3-768x442.png 768w" sizes="(max-width: 2020px) 100vw, 2020px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-868e255 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="868e255" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd56449" data-id="dd56449" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8d600ba elementor-widget elementor-widget-text-editor" data-id="8d600ba" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-c6cea72 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c6cea72" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8f8c438" data-id="8f8c438" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e10b4b5 elementor-widget elementor-widget-text-editor" data-id="e10b4b5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>20%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a7b03f9 elementor-widget elementor-widget-text-editor" data-id="a7b03f9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de conversión <br />de usuarios anónimos</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-f6614c5 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f6614c5" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b9399f" data-id="1b9399f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3d6ef5a elementor-widget elementor-widget-text-editor" data-id="3d6ef5a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">USE CASE #4</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-907fcf6 elementor-widget elementor-widget-text-editor" data-id="907fcf6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Captando audiencias de alto valor con campañas de Lookalike</p>
						</div>
				</div>
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													<img loading="lazy" decoding="async" width="681" height="392" src="https://insiderone.com/assets/media/2024/10/percentile-use-case-3-mobile.png" class="attachment-full size-full wp-image-523326" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentile-use-case-3-mobile.png 681w, https://insiderone.com/assets/media/2024/10/percentile-use-case-3-mobile-300x173.png 300w" sizes="(max-width: 681px) 100vw, 681px" />													</div>
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							<p>La solución</p>
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				<div class="elementor-widget-container">
							<p>Para reforzar la captación y atraer a más clientes de alto valor, PERCENTIL necesitaba una estrategia capaz de llegar con precisión a nuevos usuarios parecidos a sus mejores clientes actuales.</p>
						</div>
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							<p>El desafío</p>
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							<p>Insider utilizó los datos de clientes de PERCENTIL para crear audiencias Lookalike en Meta y Google, enfocándose en usuarios con comportamientos, intereses y patrones de compra similares a los de sus mejores clientes. Esto permitió a las campañas de rendimiento dirigir sus esfuerzos hacia usuarios con alta probabilidad de compra, optimizando la captación y el gasto en publicidad. </p>
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													<img loading="lazy" decoding="async" width="1999" height="1123" src="https://insiderone.com/assets/media/2024/10/percentile-use-case-2.png" class="attachment-full size-full wp-image-523323" alt="" srcset="https://insiderone.com/assets/media/2024/10/percentile-use-case-2.png 1999w, https://insiderone.com/assets/media/2024/10/percentile-use-case-2-300x169.png 300w, https://insiderone.com/assets/media/2024/10/percentile-use-case-2-1024x575.png 1024w, https://insiderone.com/assets/media/2024/10/percentile-use-case-2-768x431.png 768w" sizes="(max-width: 1999px) 100vw, 1999px" />													</div>
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							<p>Los resultados</p>
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							<p>CPA<br />Optimizado</p>
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							<p>(coste por adquisición)</p>
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							<p>Aumento<br />en Alcance</p>
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							<p>a usuarios con alto<br />potencial de ingresos</p>
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							<p>Aumento<br />en ROAS</p>
						</div>
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							<p>(retorno inversión<br />de Ads)</p>
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		</section>
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							<p>Resumen</p>
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							<p>La colaboración de PERCENTIL con Insider ha transformado su estrategia de marketing en múltiples canales, permitiendo a la marca conectar con los clientes a través de mensajes personalizados y experiencias fluidas. El uso eficaz de las herramientas de Insider, como Architect, SMS y email, ha sentado una base sólida para iniciativas omnicanal continuas, generando un retorno de inversión notable. </p>
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							<p>Mirando hacia el futuro</p>
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							<p>De cara al futuro, PERCENTIL planea ampliar aún más el uso de las soluciones omnicanal de Insider, integrando funciones avanzadas de personalización en email, notificaciones push y canales sociales. Aprovechando las capacidades predictivas de la IA de Insider, buscan optimizar los recorridos de los usuarios alineando los mensajes con las preferencias y comportamientos únicos de cada cliente. A medida que PERCENTIL continúa creciendo, también tienen la intención de explorar la integración de datos online y offline, sentando las bases para una experiencia omnicanal sin fisuras, que incluirá la expansión futura a tiendas físicas.  </p>
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			<img decoding="async" src="https://insiderone.com/assets/media/2024/10/card-reminder-push.svg">
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 Solución Favorita
    </p>
    <p class="favorite_name">
 Cart Reminder Push
    </p>
    <p class="favorite_text">
 La función favorita de PERCENTIL es la notificación push de recordatorio de carrito de Insider, que les permite conectar y convertir a usuarios anónimos sin necesidad de que hayan iniciado sesión. Esta función tuvo un impacto significativo en sus tasas de conversión. 
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							<p>Descubre más historias inspiradoras</p>
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