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Original 2026-01-01

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1 <h2>Strategies to drive revenue & growth across digital channels for</h2>

2 <h3>Hi, we are Insider. </h3>

3 <p>We are here to help<strong>Kering</strong> drive more <b>revenue</b>, <b>growth,</b> and <b>loyalty</b> by delivering compelling, connected, and <b>personalized customer experiences</b> across all your digital properties.</p>

4 <p>Here are <strong>customized and highly-effective approaches</strong> to help you accelerate your online business and make it easier and more enjoyable to shop with <strong>Kering</strong><strong>.</strong></p>

5 <h2>Learn how:</h2>

6 <p>Enhance product discovery with snackable stories</p>

7 <p>Increase conversion rates with personalized website content</p>

8 <p>Cross-sell with confidence and drive relevant second category purchases</p>

9 <p>Increase your sales through relevant messaging channels</p>

10 <p>Increase customer loyalty and lifetime value through cross-channel journey orchestration</p>

11 <h4>Enhance product discovery with snackable stories</h4>

12 <p>Attention spans are short. With InStory, you can <strong>capture your visitors’ imagination</strong>. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to <strong>reduce mobile bounce rates</strong>and help users find what they’re looking for.</p>

13 <p><strong>Not a designer?</strong> Not a problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.</p>

14 <h4>Increase conversion rates with personalized website content</h4>

15 <p>Displaying <strong>generic content</strong> across a <strong>static website</strong> <strong>experience</strong> is a missed opportunity to drive higher <strong>engagement</strong> and <strong>conversion rates</strong>.</p>

16 <p>With Insider’s <strong>deep web personalization</strong> capabilities, you can combat <strong>“banner blindness”</strong>. Returning or known visitors are shown a <strong>hyper-relevant experience</strong>, with content and products personalized to reflect their <strong>shopping history</strong>, <strong>browsing behavior</strong>, <strong>interests</strong> - or <strong>predicted behavior</strong>.</p>

17 <h4>Cross-sell with confidence and drive relevant second category purchases</h4>

18 <p>Enticing customers to consider additional product categories, outside their usual hero product, can be tricky.</p>

19 <p>By leveraging custom segments, as well as algorithms such as Frequently Purchased Together, Users Also Buy or Trending Products, you can introduce customers to the most relevant products.</p>

20 <p>Use AI-powered recommendations to match every customer with the perfect product to increase cross-selling success.</p>

21 <h4>Generate revenue through messaging channels</h4>

22 <p><strong>Email engagement rates</strong> continue to <strong>decline</strong>. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.</p>

23 <p>Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.</p>

24 <p>Utilise web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS</p>

25 <h4>Increase customer loyalty and lifetime value through cross-channel journey orchestration</h4>

26 <p>With Architect, Insider’s <strong>cross-channel journey orchestrator</strong>, you can make every customer interaction dependent on: what are they interested in? What do they click? What have they purchases? Which is the best channel to engage?</p>

27 <p>Create <strong>powerful</strong>,<strong> personalized cross-channel experiences</strong> that deliver relevant messages via a customer’s preferred channel.</p>

28 <h2>Ready to learn more?</h2>

29 <p>These are just a handful of ways that Insider could bring value to your customer experience. If you would like to see more, don’t hesitate to get in touch. </p>

30 <h2>Une plateforme pour des expériences client personnalisées et omnicanales</h2>

31 <p>Insider connecte les données à travers les canaux, prédit le comportement futur grâce à l'IA, et personnalise les expériences depuis une seule plateforme, avec le ROI le plus rapide du marché.</p>