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eCommerce site search: Best practices, tools, and features
2026-03-06 00:36 Diff
https://useinsider.com/ecommerce-site-search/
The process of searching for products is so natural that we often take for granted how essential it is to the entire shopping experience.
At the same time, customers are still faced with a plethora of site search issues like:
Being shown products that aren’t relevant to their query or their behaviors and preferences.
Having to phrase their query in a bunch of different ways when they don’t know the exact product name.
Getting irrelevant or no results when they use different language (like synonyms, slangs, and abbreviations) than the one used in the store’s catalog.
When these issues occur, most shoppers don’t continue browsing the site in hopes of finding what they need. They bounce, which forces brands to either retarget them with expensive ads or lose out on potential customers.
In this guide, you’ll learn everything you need to know about eCommerce site search, including how to avoid these common pitfalls. We’ll explore the benefits and importance of a good search experience, key features and best practices when it comes to choosing an eCommerce site search solution, and more.
What is eCommerce site search?

The term eCommerce site search refers to the technological solutions that deliver relevant results to people using your website search function.
These solutions (sometimes called site search engines, eCommerce search engines, or search-as-a-service) let shoppers search through your product catalog and help them find what they’re looking for as fast as possible.
They do this by combining various artificial intelligence (AI) and machine learning techniques like natural language processing (NLP) to extract the exact intent behind each query.
Key benefits of optimized eCommerce site search

A good eCommerce site search experience matters for one simple reason — users expect it and will leave your site if they don’t get it. People use a website’s search functionality in around 20% of all sessions, with a 12% exit rate after an unsatisfactory result.
Put simply, if your search experience isn’t optimized, you’re losing potential customers. At the same time, when someone uses your site search bar, you get a chance to make a sale by delivering a smooth, useful, and personalized user experience.
The benefits of a good site search experience include:
Lower bounce rates. When searchers find exactly what they need, they’re much less likely to bounce from your site without at least browsing and adding items to their carts.
Higher conversion rates and average order value (AOV). The more relevant your site search results, the more visitors you’ll convert into customers. A good site search solution will also nudge users to buy more items with additional product suggestions and enticing previews.
Reduced customer acquisition costs (CAC). When potential customers aren’t satisfied with their search results, they bounce, forcing you to bring them back with costly online ads. A personalized search experience helps you avoid that by converting customers as quickly and cheaply as possible.
eCommerce site search software: Best practices and key features

When it comes to eCommerce site search, the first and most important thing to do is to make the search box highly visible. Giant retailers like Amazon, Walmart, and Alibaba all do this by placing the search bar at the top of the homepage or even in the middle of the hero section.
Beyond this obvious (but still overlooked best practice) there are a few other site search functionalities to consider. Below, we’ll explore four essential features to look for and the best practices they enable.
Relevant search results for every query type

At a fundamental level, a site search solution has to return accurate results to every user. This is easy when searchers use very specific language that describes the product and its attributes in detail.
However, these are a small number of all searches. According to the Baymard Institute, there are eight key search query types:
Exact, when users know the specific product they’re looking for and enter its model, number, or another identifier.
Product type, when users search for a whole category of products.
Symptom, when users describe a challenge they’re facing in the hopes of finding a product that can help.
Non-product searches, when users search for things like shipping or return policies.
Feature, when users search for one or more product attributes (e.g., price, size, or color).
Thematic, where the exact boundaries of the query can’t be defined easily (e.g., “winter shoes”, “office furniture”, or “birthday gifts”).
Compatibility, where users search for the name of a brand or product they own along with an accessory or spare part they’re looking for.
Slang, abbreviation, and symbol, where users type in a linguistic shortcut.
Using a solution that supports as many of these search query types as possible is essential for delivering a great customer experience. According to Baymard, over 42% of all websites perform below the acceptable eCommerce UX performance level across these eight types, so supporting just a few of them can set you apart from the competition.
Sorting filters

Sorting is another common behavior that users perform when searching for products, especially when their queries aren’t very specific and they need to organize the results in a way that suits their needs.
For example, price-conscious customers may sort from cheapest to most expensive, while customers looking for the best-possible option may sort based on ratings and reviews.
Put simply, the more sorting options you can provide, the higher the chance each searcher can organize the results in a useful way.
Faceted search

The term faceted search refers to the process of using attributes to filter down a large selection of data. In the context of eCommerce, this means letting users narrow down their initial search results using various filters like:
Price.
Brand.
Ratings.
Category.
And more.
Again, this is something that the top eCommerce brands have done for years, yet many online stores still haven’t implemented it. That’s why it’s a good idea to look for a site search solution that lets you configure different types of faceting filters, based on your product catalog and customer needs.
Synonym and typo tolerance

Like we said, people rarely search for the exact product they need in explicit detail. They often use synonyms and make typos, so your site search solution should still return relevant results in those cases.
Many site search solutions have this as built-in typo tolerance that works automatically. Some also let you manually add synonyms to a specific keyword, so you can be sure that they yield the same results.
The 3 best eCommerce site search solutions

In this section, we’ll explore three platforms that can help you deliver a personalized site search experience to shoppers.
The first one (Insider One) is a complete personalization platform that can tailor all elements of the customer experience, including site search results, product recommendations, emails, push notifications, messaging channel communications, and more. The final two providers (Algolia and Hawksearch) also offer some complementary features but are mainly focused on site search.
#1 Insider One

Insider One brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as for channels like email, SMS, web push, and WhatsApp.
As an advanced personalization solution, Insider One has been ranked as the best personalization engine by customers on G2.
Our platform offers a specialized site search and merchandising solution called Eureka. This AI-powered solution lets you improve product discovery by:
Recommending the right products to every customer who uses your site or app’s search capability based on their past and predicted behavior.
Understanding shoppers’ intent and delivering relevant results even in the case of misspellings and synonyms.
Helping shoppers find exactly what they need with advanced faceting filters and sorting options.
Below, you’ll learn how you can leverage Eureka for your business and use the rest of Insider One’s toolkit to deliver personalized customer experiences that improve conversions, revenue, and retention.
Deliver personalized site search results to every shopper

In a nutshell, Eureka works by:
Analyzing search terms with NLP to understand the words and phrases that shoppers use and extract their intent.
Querying your product catalog depending on the search term analysis, your filters and sorting options, and your website locale.
Ranking the results to promote the most relevant products based on the text relevance, users’ website activities, personalization, and merchandising rules.
You can easily integrate Eureka on your site and launch instant search campaigns without coding. This is possible thanks to our pre-built template and no-code visual editor, which lets you easily customize all styling and CTA elements.
Alternatively, you can connect to our API and customize everything to your needs using HTML, CSS, and JavaScript.
Beyond that, EUREKA also lets you take advantage of:
Advanced faceting filters: These filters help users refine search results based on defined product attributes such as price, category, brand, and rating. They’re crucial for many shoppers, especially those who don’t know the exact product they’re looking for.
Synonyms: You can easily add synonyms to specific keywords, depending on the searchers’ intent. For example, a search like “shoes” is very broad, so you can add synonyms like “sneakers”, “trainers”, or “mocassins” to show relevant results and guide shoppers in the right direction.
Typo tolerance: Eureka automatically understands users’ intent, so typos (which are very common) don’t prevent it from serving the most relevant results.
Search previews: Eureka can quickly start showing previews while shoppers are typing their query (and even auto-complete user queries). This is a great way to engage potential customers and draw them further into a category or product page.
Search results reorganization: You can manually rearrange the search results for specific keywords in order to boost, bury, hide, or pin products based on certain attributes (e.g., new products, prices, colors, sizes, discounts, and so on).
Personalize the entire shopping experience across your site and app

As an advanced website personalization solution, Insider One also lets you tailor all other elements of your site (outside of search results). This is essential for optimizing your conversion rates and making the most out of the budget your spend to bring people to your site.
With Insider One, you can personalize your site’s:
Banners and categories. For example, our solution can rearrange how categories are presented to each visitor, based on their browsing and purchase history, preferences, and more. Adidas leveraged this strategy to achieve a 50.3% increase in mobile conversion rates.
Product recommendations. Our AI-powered algorithms can deliver personalized recommendations across all or some of your website’s pages. You can choose from a variety of recommendation strategies, like best sellers, most discounted, purchased together, related products, and more. Sapphire used these personalized product suggestions to generate a 12x ROI.
Mobile stories. Insider One’s InStory tool lets you add Instagram-like stories to your mobile site or app that catch users’ attention and drive conversions. These stories can also be personalized for everyone who opens them. Dover Saddlery used InStory to repurpose their Instagram content for their site and drive $1.7 million in incremental revenue.
Lastly, Insider One offers a ton of proven templates for all sorts of eCommerce website personalization and engagement use cases, like:
Adding social proof.
Generating more leads via gamification.
Showing a purchase progress bar to stimulate more purchase completions.
And more.
You can easily customize these templates using our no-code editor. This means you can quickly launch, analyze, and optimize website personalization campaigns, without a heavy reliance on technical teams.
Create individualized, cross-channel experiences across all customer touchpoints

Unlike many website personalization platforms, Insider One doesn’t just focus on tailoring the customer experience across your site. Instead, our platform brings together 12+ plus channels under one umbrella, including:
Social media and search engine ads.
Push notifications.
Email and SMS.
WhatsApp.
And more.
This means you can reach customers across these touchpoints and personalize every interaction you have with them. For example, you can use Insider One to:
Send highly-targeted emails. You can create automated email campaigns for different use cases and even scale your personalized product recommendations across email. You can also use AMP to deliver interactive, web-like experiences right inside your emails. Note: Remix used Insider One’s email and marketing automation features to increase first purchases by 104%.
2. Reach users on messaging channels like SMS, WhatsApp, Facebook Messenger, and LINE. These channels are fantastic for a plethora of use cases, like sending personalized promo messages, price drop alerts, event reminders, and more. You can even create end-to-end shopping experiences inside WhatsApp using its conversational commerce feature.
3. Target specific detailed customer segments across Google, Facebook, and TikTok. With Insider One, you can build highly targeted customer segments using standard, predefined, and predictive characteristics. You can then export and target those segments across various ad networks. Monster Notebook used this strategy to generate a 2.9x return on ad spend and reduce CPA by 65%.
You can bring all of these channels together and ensure you’re delivering a cohesive experience with Architect — our customer journey builder and marketing automation tool. Architect can be used to build simple automated flows and complex omnichannel campaigns for all sorts of use cases like:
Cross-selling items on messaging channels like SMS or WhatsApp.
Maximizing AOV and CLTV with lifecycle marketing tactics at different stages of the customer journey.
Bringing customers back to your site and reducing cart abandonments with personalized web push notifications.
And much more.
You can control the entire process via a simple drag-and-drop editor. Plus, Architect’s AI-powered capabilities ensure every message is sent on the right channel, at the right times, and to the right audience segments.
For more details, you can check out:
Our guide to eCommerce marketing automation, where we explore different automation tools and strategies for eCommerce stores.
Our case study with fashion brand NA-KD, which used Insider One personalization capabilities across their website, mobile app, email, push notifications, and SMS communications for a 25% uplift in CLTV and 72x ROI in 12 months.
Overall, we’ve seen that Insider One’s ability to consolidate so many channels under a single umbrella helps companies:
Simplify their operations, compared to using a bunch of point solutions with separate credentials, UIs, and learning curves.
Optimize their spend and total cost of ownership (TCO), compared to paying for different tools and keeping track of subscription periods, pricing plans, and pricing factors.
Maximize their marketing spend and budget as a direct consequence of the previous two benefits.
#2 Algolia

Algolia is an AI search suite for eCommerce, marketplace, media, and Saas businesses. Its AI Search product helps users find what they’re looking for by combining semantic search with keyword search. It also uses other techniques like query categorization, dynamic re-ranking, personalization, and more to deliver the most relevant results. Lastly, Alogilia can be used in different scenarios, like product search, image search, voice search, and more.
#3 Hawkseach

Hawksearch is a product discovery solution for businesses in industries like eCommerce, healthcare, higher education, entertainment, publishing, and more. Their Smart Search tool supports four main use cases:
Keyword search, which is the common way of searching with keywords and facets.
Concept search, which refers to the process of asking a question or describing a concept.
Image search, which lets users upload an image (or take a photo) to find the relevant product.
Image finder, which lets users describe an image via text.
Insider One’s Eureka enables your website or mobile app to proactively recommend the most relevant products to each customer based on their browsing history, preferences, and more. Eureka also delivers a smooth search experience with advanced faceting filters, typo and synonym tolerance, and more.
At the same time, Insider One offers way more than a site search solution. Using our enterprise marketing platform, you can:
Create a completely personalized customer experience. Our personalization engine can digest customer data from any relevant data source and automatically deliver relevant content, messaging, and product recommendations.
Aggregate customer data from any online or offline source. Our eCommerce CDP can unify your customer data — from CRMs, CMSs, eCommerce platforms (like Shopify, BigCommerce, and Magento), analytics tools, and more — into a single convenient database. This enables you to overcome data silos and power your campaigns with reliable insights in real-time.
Create individualized experiences across email, push notifications, and messaging channels. Insider One brings a plethora of channels under one roof, including email, push notifications, SMS, WhatsApp, Facebook Messenger, and more. With our customer journey builder, you can build and automate personalized campaigns across all these touchpoints from one place.
Take full advantage of AI’s marketing potential. As an AI-native platform, Insider One offers a unique combination of generative, predictive, and conversational AI capabilities. With them, you can deliver relevant content and product recommendations to visitors across all channels, engage in two-way conversations, scale A/B tests, work faster and more efficiently, and much more.
Finally, Insider One versatile setup options, experienced support team, and massive template library will let you get started and see a meaningful return on your investment as quickly as possible.
Click here to book a demo with our team and learn how Insider One can help you reach your business goals.
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ease-in;
}

.header-menu-item-lang.show{
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ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
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		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
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    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
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}
.cli-tab-footer .wt-cli-privacy-accept-btn {
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    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
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}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
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}
div#cookie-law-info-bar {
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    left: 50%;
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}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
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}
}








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a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
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a.insiderone-text-with-image-rows-item-cta-link:hover span {
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@media screen and (min-width: 1440px) {
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}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
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.insiderone-simple-testimonial-inner-container a:hover {
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}
 
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}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
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        max-height: fit-content !important;
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}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
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}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
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.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
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}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
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}
	a.insiderone-report-tabs-nav-item {
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}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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                        <h1 class="post-title">eCommerce site search: Best Practices, Tools, and Features</h1>


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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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                                <p><strong>Updated</strong> on 23 Feb 2026</p>

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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#what-is-ecommerce-site-search">What is eCommerce site search?</a><li class="parent-level-item"><a href="#key-benefits-of-optimized-ecommerce-site-search">Key benefits of optimized eCommerce site search</a><li class="parent-level-item"><a href="#ecommerce-site-search-software-best-practices-and-key-features">eCommerce site search software: Best practices and key features</a><ul><li><a href="#relevant-search-results-for-every-query-type">Relevant search results for every query type</a></li><li><a href="#sorting-filters">Sorting filters</a></li><li><a href="#faceted-search">Faceted search</a></li><li><a href="#synonym-and-typo-tolerance">Synonym and typo tolerance</a></li></ul></li><li class="parent-level-item"><a href="#the-3-best-ecommerce-site-search-solutions">The 3 best eCommerce site search solutions</a><ul><li><a href="#1-insider-one">#1 Insider One</a></li><li><a href="#2-algolia">#2 Algolia</a></li><li><a href="#3-hawkseach">#3 Hawkseach</a></li></ul></li><li class="parent-level-item"><a href="#deliver-personalized-shopping-experiences-at-scale-with-insider-one">Deliver personalized shopping experiences at scale with Insider One</a></li></ul></div>                            <div class="social-links-container">
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                        <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
<?xml encoding="utf-8" ?><html><body><p>The process of searching for products is so natural that we often take for granted how essential it is to the entire shopping experience.</p>



<p>At the same time, customers are still faced with a plethora of site search issues like:</p>



<ul class="wp-block-list">
<li>Being shown products that aren&rsquo;t relevant to their query or their behaviors and preferences.</li>



<li>Having to phrase their query in a bunch of different ways when they don&rsquo;t know the exact product name.</li>



<li>Getting irrelevant or no results when they use different language (like synonyms, slangs, and abbreviations) than the one used in the store&rsquo;s catalog.</li>
</ul>



<p>When these issues occur, <strong>most shoppers don&rsquo;t continue browsing the site in hopes of finding what they need</strong>. They bounce, which forces brands to either retarget them with expensive ads or lose out on potential customers.</p>



<p>In this guide, you&rsquo;ll learn everything you need to know about eCommerce site search, including how to avoid these common pitfalls. We&rsquo;ll explore the benefits and importance of a good search experience, key features and best practices when it comes to choosing an eCommerce site search solution, and more.</p>



<h2 class="wp-block-heading" id="what-is-ecommerce-site-search">What is eCommerce site search?</h2>



<p>The term eCommerce site search refers to the technological solutions that deliver relevant results to people using your website search function.&nbsp;</p>



<p>These solutions (sometimes called site search engines, eCommerce search engines, or search-as-a-service) let shoppers search through your product catalog and help them find what they&rsquo;re looking for as fast as possible.</p>



<p>They do this by combining various artificial intelligence (AI) and machine learning techniques like natural language processing (NLP) to extract the exact intent behind each query.</p>



<h2 class="wp-block-heading" id="key-benefits-of-optimized-ecommerce-site-search">Key benefits of optimized eCommerce site search</h2>



<p>A good eCommerce site search experience matters for one simple reason &mdash; users expect it and will leave your site if they don&rsquo;t get it. People use a website&rsquo;s search functionality in around 20% of all sessions, with a 12% exit rate after an unsatisfactory result.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img fetchpriority="high" decoding="async" width="1024" height="550" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-1-1024x550.png" alt="People use a website&rsquo;s search functionality in around 20% of all sessions, with a 12% exit rate after an unsatisfactory result" class="wp-image-468694" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-1-1024x550.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-1-300x161.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-1-768x413.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-1.png 1482w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Put simply, <strong>if your search experience isn&rsquo;t optimized, you&rsquo;re losing potential customers. </strong>At the same time, when someone uses your site search bar, you get a chance to make a sale by delivering a smooth, useful, and <a href="https://insiderone.com/personalized-customer-experience/" target="_blank" rel="noreferrer noopener">personalized user experience</a>.</p>



<p>The benefits of a good site search experience include:</p>



<ul class="wp-block-list">
<li><strong>Lower bounce rates.</strong> When searchers find exactly what they need, they&rsquo;re much less likely to bounce from your site without at least browsing and adding items to their carts.</li>



<li><strong>Higher conversion rates</strong><strong> and average order value (AOV). </strong>The more relevant your site search results, the more visitors you&rsquo;ll convert into customers. A good site search solution will also nudge users to buy more items with additional product suggestions and enticing previews.</li>



<li><strong>Reduced customer acquisition costs (CAC). </strong>When potential customers aren&rsquo;t satisfied with their search results, they bounce, forcing you to bring them back with costly online ads. A personalized search experience helps you avoid that by converting customers as quickly and cheaply as possible.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="537" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-2-1024x537.png" alt="benefits of a personalized site search experience" class="wp-image-468702" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-2-1024x537.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-2-300x157.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-2-768x403.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-2.png 1473w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<h2 class="wp-block-heading" id="ecommerce-site-search-software-best-practices-and-key-features">eCommerce site search software: Best practices and key features</h2>



<p>When it comes to eCommerce site search, the first and most important thing to do is to <strong>make the </strong><strong>search box</strong><strong> highly visible</strong>. Giant retailers like Amazon, Walmart, and Alibaba all do this by placing the search bar at the top of the homepage or even in the middle of the hero section.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="428" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-3-1024x428.png" alt="Alibaba.com homepage" class="wp-image-468708" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-3-1024x428.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-3-300x125.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-3-768x321.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-3.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Beyond this obvious (but still overlooked best practice) there are a few other site search functionalities to consider. Below, we&rsquo;ll explore four essential features to look for and the best practices they enable.</p>



<h3 class="wp-block-heading" id="relevant-search-results-for-every-query-type">Relevant search results for every query type</h3>



<p>At a fundamental level, a site search solution has to return accurate results to every user. This is easy when searchers use very specific language that describes the product and its attributes in detail.</p>



<figure class="wp-block-image aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="853" height="625" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-5.png" alt="Relevant search results for every query type
" class="wp-image-468714" style="width:697px;height:auto" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-5.png 853w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-5-300x220.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-5-768x563.png 768w" sizes="(max-width: 853px) 100vw, 853px" /></figure>



<p>However, these are a small number of all searches. According to <a href="https://baymard.com/blog/ecommerce-search-query-types" target="_blank" rel="noreferrer noopener nofollow">the Baymard Institute</a>, there are eight key search query types:</p>



<ol class="wp-block-list">
<li>Exact, when users know the specific product they&rsquo;re looking for and enter its model, number, or another identifier.</li>



<li>Product type, when users search for a whole category of products.</li>



<li>Symptom, when users describe a challenge they&rsquo;re facing in the hopes of finding a product that can help.</li>



<li>Non-product searches, when users search for things like shipping or return policies.</li>



<li>Feature, when users search for one or more product attributes (e.g., price, size, or color).</li>



<li>Thematic, where the exact boundaries of the query can&rsquo;t be defined easily (e.g., &ldquo;winter shoes&rdquo;, &ldquo;office furniture&rdquo;, or &ldquo;birthday gifts&rdquo;).</li>



<li>Compatibility, where users search for the name of a brand or product they own along with an accessory or spare part they&rsquo;re looking for.</li>



<li>Slang, abbreviation, and symbol, where users type in a linguistic shortcut.</li>
</ol>



<p>Using a solution that supports as many of these search query types as possible is essential for delivering a great customer experience. According to Baymard, <strong>over 42% of all websites perform below the acceptable eCommerce UX performance level across these eight types</strong>, so supporting just a few of them can set you apart from the competition.</p>



<h3 class="wp-block-heading" id="sorting-filters">Sorting filters</h3>



<p>Sorting is another common behavior that users perform when searching for products, especially when their queries aren&rsquo;t very specific and they need to organize the results in a way that suits their needs.</p>



<p>For example, price-conscious customers may sort from cheapest to most expensive, while customers looking for the best-possible option may sort based on ratings and reviews.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="509" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-5-1-1024x509.png" alt="Insider One's search engine customization enhancing sorting filters for ecommerce site search" class="wp-image-468716" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-5-1-1024x509.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-5-1-300x149.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-5-1-768x382.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-5-1.png 1735w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Put simply, the more sorting options you can provide, the higher the chance each searcher can organize the results in a useful way.</p>



<h3 class="wp-block-heading" id="faceted-search">Faceted search</h3>



<p>The term faceted search refers to the process of using attributes to filter down a large selection of data. In the context of eCommerce, this means letting users narrow down their initial search results using various filters like:</p>



<ul class="wp-block-list">
<li>Price.</li>



<li>Brand.</li>



<li>Ratings.</li>



<li>Category.</li>



<li>And more.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="492" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-6-1024x492.png" alt="Insider One's search engine customization enhancing faceted search for ecommerce site search" class="wp-image-468720" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-6-1024x492.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-6-300x144.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-6-768x369.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-6.png 1700w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Again, this is something that the top eCommerce brands have done for years, yet many online stores still haven&rsquo;t implemented it. That&rsquo;s why it&rsquo;s a good idea to look for a site search solution that lets you <strong>configure different types of faceting filters, based on your </strong><strong>product catalog</strong><strong> and customer needs.</strong></p>



<h3 class="wp-block-heading" id="synonym-and-typo-tolerance">Synonym and typo tolerance</h3>



<p>Like we said, people rarely search for the exact product they need in explicit detail. They often use synonyms and make typos, so your site search solution should still return relevant results in those cases.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="530" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-7-1024x530.png" alt="Insider One's search engine customization enhancing Synonym and typo tolerance for ecommerce site search" class="wp-image-468734" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-7-1024x530.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-7-300x155.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-7-768x398.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-7.png 1721w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Many site search solutions have this as built-in typo tolerance that works automatically. Some also let you manually add synonyms to a specific keyword, so you can be sure that they yield the same results.</p>



<h2 class="wp-block-heading" id="the-3-best-ecommerce-site-search-solutions">The 3 best eCommerce site search solutions</h2>



<p>In this section, we&rsquo;ll explore three platforms that can help you deliver a personalized site search experience to shoppers.&nbsp;</p>



<p>The first one (Insider One) is a complete <a href="https://insiderone.com/personalization-software-engine/" target="_blank" rel="noreferrer noopener">personalization platform</a> that can <strong>tailor all elements of the customer experience</strong>, including site search results, product recommendations, emails, push notifications, messaging channel communications, and more. The final two providers (Algolia and Hawksearch) also offer some complementary features but are mainly focused on site search.</p>



<h3 class="wp-block-heading" id="1-insider-one">#1 Insider One</h3>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="402" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-8-1024x402.png" alt="Insider One homepage" class="wp-image-468743" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-8-1024x402.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-8-300x118.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-8-768x301.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-8.png 1885w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://insiderone.com/" target="_blank" rel="noreferrer noopener">Insider One</a> brings together the most extensive set of personalization capabilities for websites and mobile apps, as well as for channels like email, SMS, web push, and WhatsApp.</p>



<p>As an advanced personalization solution, Insider One has been ranked as <a href="https://www.g2.com/categories/personalization-engines" target="_blank" rel="noreferrer noopener nofollow">the best personalization engine</a> by customers on G2.&nbsp;</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="779" src="https://insiderone.com/assets/media/2023/12/dynamic-yield-competitors-1-1024x779.png" alt="Dynamic Yield vs Insider One on G2 grid" class="wp-image-451345" srcset="https://insiderone.com/assets/media/2023/12/dynamic-yield-competitors-1-1024x779.png 1024w, https://insiderone.com/assets/media/2023/12/dynamic-yield-competitors-1-300x228.png 300w, https://insiderone.com/assets/media/2023/12/dynamic-yield-competitors-1-768x584.png 768w, https://insiderone.com/assets/media/2023/12/dynamic-yield-competitors-1.png 1705w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Our platform offers a specialized site search and merchandising solution called <a href="https://insiderone.com/eureka-personalized-search-results/" target="_blank" rel="noreferrer noopener">Eureka</a>. This AI-powered solution lets you improve product discovery by:</p>



<ul class="wp-block-list">
<li>Recommending the right products to every customer who uses your site or app&rsquo;s search capability based on their past and predicted behavior.</li>



<li>Understanding shoppers&rsquo; intent and delivering relevant results even in the case of misspellings and synonyms.</li>



<li>Helping shoppers find exactly what they need with advanced faceting filters and sorting options.</li>
</ul>



<p>Below, you&rsquo;ll learn how you can leverage Eureka for your business and use the rest of Insider One&rsquo;s toolkit to deliver <a href="https://insiderone.com/personalized-customer-experience/" target="_blank" rel="noreferrer noopener">personalized customer experiences</a> that improve conversions, revenue, and retention.&nbsp;</p>



<h4 class="wp-block-heading">Deliver personalized site search results to every shopper</h4>



<p>In a nutshell, Eureka works by:</p>



<ul class="wp-block-list">
<li>Analyzing search terms with NLP to understand the words and phrases that shoppers use and extract their intent.&nbsp;</li>



<li>Querying your product catalog depending on the search term analysis, your filters and sorting options, and your website locale.&nbsp;</li>



<li>Ranking the results to promote the most relevant products based on the text relevance, users&rsquo; website activities, personalization, and merchandising rules.</li>
</ul>



<p>You can easily integrate Eureka on your site and <strong>launch </strong><strong>instant search</strong><strong> campaigns without coding</strong>. This is possible thanks to our pre-built template and no-code visual editor, which lets you easily customize all styling and CTA elements.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="801" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-9-1024x801.png" alt="Insider One's Eureka for ecommerce site search" class="wp-image-468753" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-9-1024x801.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-9-300x235.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-9-768x600.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-9.png 1059w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Alternatively, you can connect to our API and customize everything to your needs using HTML, CSS, and JavaScript.</p>



<p>Beyond that, EUREKA also lets you take advantage of:</p>



<ul class="wp-block-list">
<li><strong>Advanced faceting filters: </strong>These filters help users refine search results based on defined product attributes such as price, category, brand, and rating. They&rsquo;re crucial for many shoppers, especially those who don&rsquo;t know the exact product they&rsquo;re looking for.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="826" src="https://insiderone.com/assets/media/2023/12/eureka-recommendations-1024x826.png" alt="Insider One&rsquo;s EUREKA - Advanced faceting filters" class="wp-image-450773" srcset="https://insiderone.com/assets/media/2023/12/eureka-recommendations-1024x826.png 1024w, https://insiderone.com/assets/media/2023/12/eureka-recommendations-300x242.png 300w, https://insiderone.com/assets/media/2023/12/eureka-recommendations-768x619.png 768w, https://insiderone.com/assets/media/2023/12/eureka-recommendations.png 1044w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Synonyms</strong><strong>: </strong>You can easily add synonyms to specific keywords, depending on the searchers&rsquo; intent. For example, a search like &ldquo;shoes&rdquo; is very broad, so you can add synonyms like &ldquo;sneakers&rdquo;, &ldquo;trainers&rdquo;, or &ldquo;mocassins&rdquo; to show relevant results and guide shoppers in the right direction.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="560" height="600" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-11.png" alt="Ecommerce site search - Synonyms" class="wp-image-468758" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-11.png 560w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-11-280x300.png 280w" sizes="(max-width: 560px) 100vw, 560px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Typo tolerance: </strong>Eureka automatically understands users&rsquo; intent, so typos (which are very common) don&rsquo;t prevent it from serving the most relevant results.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="960" height="1025" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-12.png" alt="Insider One's EUREKA &mdash; ecommerce site search enhancing typo tolerance" class="wp-image-468762" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-12.png 960w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-12-281x300.png 281w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-12-768x820.png 768w" sizes="(max-width: 960px) 100vw, 960px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Search previews: </strong>Eureka can quickly start showing previews while shoppers are typing their query (and even auto-complete user queries). This is a great way to engage potential customers and draw them further into a category or product page.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="813" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-13-1024x813.png" alt="Insider One's EUREKA &mdash; ecommerce site search enhancing search previews" class="wp-image-468769" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-13-1024x813.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-13-300x238.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-13-768x610.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-13.png 1043w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Search results reorganization: </strong>You can manually rearrange the search results for specific keywords in order to boost, bury, hide, or pin products based on certain attributes (e.g., new products, prices, colors, sizes, discounts, and so on).&nbsp;</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="819" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-14-1024x819.png" alt="Insider One's EUREKA &mdash; ecommerce site search enhancing search results reorganization" class="wp-image-468775" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-14-1024x819.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-14-300x240.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-14-768x614.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-14.png 1380w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<h4 class="wp-block-heading">Personalize the entire shopping experience across your site and app</h4>



<p>As an advanced <a href="https://insiderone.com/website-personalization/" target="_blank" rel="noreferrer noopener">website personalization</a> solution, Insider One also lets you tailor all other elements of your site (outside of search results). This is essential for optimizing your conversion rates and making the most out of the budget your spend to bring people to your site.</p>



<p>&nbsp;With Insider One, you can personalize your site&rsquo;s:</p>



<ul class="wp-block-list">
<li><strong>Banners and categories. </strong>For example, our solution can rearrange how categories are presented to each visitor, based on their browsing and purchase history, preferences, and more. <a href="https://insiderone.com/case-studies/adidas/" target="_blank" rel="noreferrer noopener">Adidas leveraged this strategy</a> to achieve a 50.3% increase in mobile conversion rates.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="818" height="1024" src="https://insiderone.com/assets/media/2023/09/image30-818x1024.png" alt="Insider One Adidas website category optimization" class="wp-image-434415" style="width:668px;height:auto" srcset="https://insiderone.com/assets/media/2023/09/image30-818x1024.png 818w, https://insiderone.com/assets/media/2023/09/image30-240x300.png 240w, https://insiderone.com/assets/media/2023/09/image30-768x961.png 768w, https://insiderone.com/assets/media/2023/09/image30.png 1331w" sizes="(max-width: 818px) 100vw, 818px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Product recommendations. </strong>Our AI-powered algorithms can deliver personalized recommendations across all or some of your website&rsquo;s pages. You can choose from a variety of recommendation strategies, like best sellers, most discounted, purchased together, related products, and more. <a href="https://insiderone.com/case-studies/sapphire/" target="_blank" rel="noreferrer noopener">Sapphire used these personalized product suggestions</a> to generate a 12x ROI.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="575" src="https://insiderone.com/assets/media/2024/01/sapphire-use-1-1024x575.png" alt="Sapphire used Insider One AI-powered Smart Recommender" class="wp-image-454591" srcset="https://insiderone.com/assets/media/2024/01/sapphire-use-1-1024x575.png 1024w, https://insiderone.com/assets/media/2024/01/sapphire-use-1-300x169.png 300w, https://insiderone.com/assets/media/2024/01/sapphire-use-1-768x431.png 768w, https://insiderone.com/assets/media/2024/01/sapphire-use-1.png 1499w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Mobile stories. </strong><a href="https://insiderone.com/instory-product-discovery-solution/" target="_blank" rel="noreferrer noopener">Insider One&rsquo;s InStory tool</a> lets you add Instagram-like stories to your mobile site or app that catch users&rsquo; attention and drive conversions. These stories can also be personalized for everyone who opens them. <a href="https://insiderone.com/case-studies/dover-saddlery/" target="_blank" rel="noreferrer noopener">Dover Saddlery used InStory</a> to repurpose their Instagram content for their site and drive $1.7 million in incremental revenue.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="573" src="https://insiderone.com/assets/media/2024/01/image16-min-1-1024x573.png" alt="Example of how Dover Saddlery used InStory" class="wp-image-457544" srcset="https://insiderone.com/assets/media/2024/01/image16-min-1-1024x573.png 1024w, https://insiderone.com/assets/media/2024/01/image16-min-1-300x168.png 300w, https://insiderone.com/assets/media/2024/01/image16-min-1-768x430.png 768w, https://insiderone.com/assets/media/2024/01/image16-min-1.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Lastly, Insider One offers a ton of proven templates for all sorts of eCommerce website personalization and engagement use cases, like:</p>



<ul class="wp-block-list">
<li>Adding social proof.</li>



<li>Generating more leads via gamification.</li>



<li>Showing a purchase progress bar to stimulate more purchase completions.</li>



<li>And more.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="833" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-15-1024x833.png" alt="templates for all sorts of eCommerce website personalization " class="wp-image-468934" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-15-1024x833.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-15-300x244.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-15-768x625.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-15.png 1040w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>You can easily customize these templates using our no-code editor. This means you can quickly launch, analyze, and optimize website personalization campaigns, without a heavy reliance on technical teams.</p>



<h4 class="wp-block-heading">Create individualized, cross-channel experiences across all customer touchpoints</h4>



<p>Unlike many website personalization platforms, Insider One doesn&rsquo;t just focus on tailoring the customer experience across your site. Instead, our platform brings together 12+ plus channels under one umbrella, including:</p>



<ul class="wp-block-list">
<li>Social media and search engine ads.</li>



<li><a href="https://insiderone.com/push-notification-software/" target="_blank" rel="noreferrer noopener">Push notifications</a>.</li>



<li><a href="https://insiderone.com/best-email-and-sms-marketing-software/" target="_blank" rel="noreferrer noopener">Email and SMS</a>.</li>



<li><a href="https://insiderone.com/whatsapp-marketing/" target="_blank" rel="noreferrer noopener">WhatsApp</a>.</li>



<li>And more.</li>
</ul>



<p>This means you can reach customers across these touchpoints and personalize every interaction you have with them. For example, you can use Insider One to:&nbsp;</p>



<ol class="wp-block-list">
<li><strong>Send highly-targeted emails. </strong>You can create automated email campaigns for different use cases and even scale your personalized product recommendations across email. You can also use AMP to deliver interactive, web-like experiences right inside your emails. <strong><em>Note: </em></strong><a href="https://insiderone.com/case-studies/omnichannel-customer-journeys-help-remix-achieve-22-23-higher-conversions/" target="_blank" rel="noreferrer noopener"><em>Remix used Insider One&rsquo;s email and marketing automation features</em></a><em> to increase first purchases by 104%.&nbsp;&nbsp;</em></li>
</ol>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="787" src="https://insiderone.com/assets/media/2024/01/image11-min-2-1024x787.png" alt="Example of email after the purchase" class="wp-image-457545" srcset="https://insiderone.com/assets/media/2024/01/image11-min-2-1024x787.png 1024w, https://insiderone.com/assets/media/2024/01/image11-min-2-300x231.png 300w, https://insiderone.com/assets/media/2024/01/image11-min-2-768x591.png 768w, https://insiderone.com/assets/media/2024/01/image11-min-2.png 1562w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><strong>2.</strong> <strong>Reach users on messaging channels like SMS, WhatsApp, Facebook Messenger, and LINE. </strong>These channels are fantastic for a plethora of use cases, like sending personalized promo messages, price drop alerts, event reminders, and more. You can even create end-to-end shopping experiences inside WhatsApp using its <a href="https://insiderone.com/whatsapp-conversational-commerce/" target="_blank" rel="noreferrer noopener">conversational commerce</a> feature.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="596" src="https://insiderone.com/assets/media/2023/09/personalization-engines-2-1024x596.png" alt="Insider One WhatsApp conversational commerce flow mens shoes" class="wp-image-433892" srcset="https://insiderone.com/assets/media/2023/09/personalization-engines-2-1024x596.png 1024w, https://insiderone.com/assets/media/2023/09/personalization-engines-2-300x175.png 300w, https://insiderone.com/assets/media/2023/09/personalization-engines-2-768x447.png 768w, https://insiderone.com/assets/media/2023/09/personalization-engines-2.png 1303w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><strong>3.</strong> <strong>Target specific detailed customer segments across Google, Facebook, and TikTok. </strong>With Insider One, you can build highly targeted customer segments using standard, predefined, and predictive characteristics. You can then export and target those segments across various ad networks. <a href="https://insiderone.com/case-studies/monster-notebook-sempeak/" target="_blank" rel="noreferrer noopener">Monster Notebook used this strategy</a> to generate a 2.9x return on ad spend and reduce CPA by 65%.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="542" src="https://insiderone.com/assets/media/2023/09/personalization-engines-7-1024x542.png" alt="Insider One segment export TikTok retargeting ads" class="wp-image-433893" srcset="https://insiderone.com/assets/media/2023/09/personalization-engines-7-1024x542.png 1024w, https://insiderone.com/assets/media/2023/09/personalization-engines-7-300x159.png 300w, https://insiderone.com/assets/media/2023/09/personalization-engines-7-768x406.png 768w, https://insiderone.com/assets/media/2023/09/personalization-engines-7.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>You can bring all of these channels together and ensure you&rsquo;re delivering a cohesive experience with Architect &mdash; our customer journey builder and <a href="https://insiderone.com/marketing-automation-platforms/" target="_blank" rel="noreferrer noopener">marketing automation tool</a>. Architect can be used to <strong>build simple automated flows and complex omnichannel campaigns</strong> for all sorts of use cases like:</p>



<ul class="wp-block-list">
<li>Cross-selling items on messaging channels like SMS or WhatsApp.</li>



<li>Maximizing AOV and CLTV with <a href="https://insiderone.com/lifecycle-marketing/" target="_blank" rel="noreferrer noopener">lifecycle marketing</a> tactics at different stages of the customer journey.</li>



<li>Bringing customers back to your site and reducing cart abandonments with personalized web push notifications.</li>



<li>And much more.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="650" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-16-1024x650.png" alt="Insider One's automated flows and complex omnichannel campaigns" class="wp-image-468943" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-16-1024x650.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-16-300x190.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-16-768x487.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-16.png 1283w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>You can control the entire process via a simple drag-and-drop editor. Plus, Architect&rsquo;s AI-powered capabilities ensure <strong>every message is sent on the right channel, at the right times, and to the right audience segments.</strong></p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="631" src="https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-1024x631.png" alt="Insider One next best channel predictions" class="wp-image-459460" srcset="https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-1024x631.png 1024w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-300x185.png 300w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-768x473.png 768w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1.png 1275w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>For more details, you can check out:</p>



<ul class="wp-block-list">
<li><a href="https://insiderone.com/ecommerce-marketing-automation/" target="_blank" rel="noreferrer noopener">Our guide to eCommerce marketing automation</a>, where we explore different automation tools and strategies for eCommerce stores.</li>



<li>Our case study with fashion brand NA-KD, which used Insider One personalization capabilities across their website, mobile app, email, push notifications, and SMS communications for a 25% uplift in CLTV and 72x ROI in 12 months.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="1000" height="378" src="https://insiderone.com/assets/media/2023/03/best-email-and-sms-marketing-software-17.png" alt="Insider One NA-KD cross channel journey" class="wp-image-415100" srcset="https://insiderone.com/assets/media/2023/03/best-email-and-sms-marketing-software-17.png 1000w, https://insiderone.com/assets/media/2023/03/best-email-and-sms-marketing-software-17-300x113.png 300w, https://insiderone.com/assets/media/2023/03/best-email-and-sms-marketing-software-17-768x290.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure></div>


<p>Overall, we&rsquo;ve seen that Insider One&rsquo;s ability to consolidate so many channels under a single umbrella helps companies:</p>



<ul class="wp-block-list">
<li><strong>Simplify their operations, </strong>compared to<strong> </strong>using a bunch of point solutions with separate credentials, UIs, and learning curves.&nbsp;</li>



<li><strong>Optimize</strong><strong> their spend and total cost of ownership (TCO), </strong>compared to paying for different tools and keeping track of subscription periods, pricing plans, and pricing factors.</li>



<li><strong>Maximize their marketing spend and budget </strong>as a direct consequence of the previous two benefits.&nbsp;</li>
</ul>



<h3 class="wp-block-heading" id="2-algolia">#2 Algolia</h3>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="435" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-18-1024x435.png" alt="Algolia homepage" class="wp-image-468948" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-18-1024x435.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-18-300x128.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-18-768x327.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-18.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://www.algolia.com/" target="_blank" rel="noreferrer noopener nofollow">Algolia</a> is an AI search suite for eCommerce, marketplace, media, and Saas businesses. Its AI Search product helps users find what they&rsquo;re looking for by combining semantic search with keyword search. It also uses other techniques like query categorization, dynamic re-ranking, personalization, and more to deliver the most relevant results. Lastly, Alogilia can be used in different scenarios, like product search, image search, voice search, and more.</p>



<h3 class="wp-block-heading" id="3-hawkseach">#3 Hawkseach</h3>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="427" src="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-19-1024x427.png" alt="Hawkseach homepage" class="wp-image-468950" srcset="https://insiderone.com/assets/media/2024/03/ecommerce-site-search-19-1024x427.png 1024w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-19-300x125.png 300w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-19-768x320.png 768w, https://insiderone.com/assets/media/2024/03/ecommerce-site-search-19.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><a href="https://www.hawksearch.com/" target="_blank" rel="noreferrer noopener nofollow">Hawksearch</a> is a product discovery solution for businesses in industries like eCommerce, healthcare, higher education, entertainment, publishing, and more. Their Smart Search tool supports four main use cases:</p>



<ol class="wp-block-list">
<li>Keyword search, which is the common way of searching with keywords and facets.</li>



<li>Concept search, which refers to the process of asking a question or describing a concept.</li>



<li>Image search, which lets users upload an image (or take a photo) to find the relevant product.</li>



<li>Image finder, which lets users describe an image via text.</li>
</ol>



<h2 class="wp-block-heading" id="deliver-personalized-shopping-experiences-at-scale-with-insider-one">Deliver personalized shopping experiences at scale with Insider One</h2>



<p>Insider One&rsquo;s Eureka enables your website or mobile app to proactively recommend the most relevant products to each customer based on their browsing history, preferences, and more. <strong>Eureka also delivers a smooth </strong><strong>search experience</strong> with advanced faceting filters, typo and synonym tolerance, and more.</p>



<p>At the same time, Insider One offers way more than a site search solution. Using our <a href="https://insiderone.com/enterprise-marketing-platforms/" target="_blank" rel="noreferrer noopener">enterprise marketing platform</a>, you can:</p>



<ul class="wp-block-list">
<li><strong>Create a completely personalized customer experience.</strong> Our <a href="https://insiderone.com/personalization-engines/" target="_blank" rel="noreferrer noopener">personalization engine</a> can digest customer data from any relevant data source and automatically deliver relevant content, messaging, and product recommendations.</li>



<li><strong>Aggregate customer data from any online or offline source. </strong>Our <a href="https://insiderone.com/cdp-for-ecommerce/" target="_blank" rel="noreferrer noopener">eCommerce CDP</a> can unify your customer data &mdash; from CRMs, CMSs, eCommerce platforms (like Shopify, BigCommerce, and Magento), analytics tools, and more &mdash; into a single convenient database. This enables you to overcome data silos and power your campaigns with reliable insights in real-time.</li>



<li><strong>Create individualized experiences across email, push notifications, and messaging channels. </strong>Insider One brings a plethora of channels under one roof, including email, push notifications, SMS, WhatsApp, Facebook Messenger, and more. With our <a href="https://insiderone.com/customer-journey-builder/" target="_blank" rel="noreferrer noopener">customer journey builder</a>, you can build and automate personalized campaigns across all these touchpoints from one place.</li>



<li><strong>Take full advantage of AI&rsquo;s marketing potential. </strong>As an AI-native platform, Insider One offers a unique combination of generative, predictive, and conversational AI capabilities. With them, you can deliver relevant content and product recommendations to visitors across all channels, engage in two-way conversations, scale A/B tests, work faster and more efficiently, and much more.</li>
</ul>



<p>Finally, Insider One versatile setup options, experienced support team, and massive template library will let you get started and see a meaningful return on your investment as quickly as possible.</p>



<p><a href="https://insiderone.com/request-a-demo/" target="_blank" rel="noreferrer noopener"><strong><em>Click here to book a demo with our team and learn how Insider One can help you reach your business goals</em></strong></a><strong><em>.&nbsp;</em></strong></p>



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                        <h4 id='wt-cli-privacy-title'>Privacy Overview</h4>                        <div class="cli-privacy-content">
                            <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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                            <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
                                Necessary                            </a>
                                                                                        <div class="wt-cli-necessary-checkbox">
                                    <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
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                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
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                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
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                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
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                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
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                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
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                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-advertisement" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-advertisement" aria-controls="wt-cli-tab-advertisement" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab">
                                Advertisement                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-advertisement" aria-label="advertisement" data-id="checkbox-advertisement" role="switch" aria-controls="wt-cli-tab-link-advertisement" aria-labelledby="wt-cli-tab-link-advertisement"  />
                                    <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">advertisement</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr 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class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. 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