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/**
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letter-spacing: 0.01rem;
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padding: 11px 30px;
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.insiderone-generic-event-who-should-attend-container .attend-area > div {
flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
justify-content:center;
}
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display: flex;
align-items: center;
}
li.hs-form-checkbox span {
margin-left: 10px !important;
}
/* Need this fixes to add the widget files */
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display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
display: flex !important;
align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
margin-left: 10px;
}
.insiderone-ghs-hero-banner-content img[src=''] {
display: none;
}
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justify-content: center;
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.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
justify-content: center !important;
}
.speaker-featured-image-container img {
height: 100% !important;
width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
align-items: initial !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
width: 344px;
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.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
justify-content: space-between;
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aspect-ratio: 304 / 344;
position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
position: absolute;
bottom: 0;
}
/* Need this fixes to add the widget files */
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height: 90px!important;
}
.migration-lab-reviews{
background-repeat: no-repeat;
background-size: cover;
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/* EVENT QUICKFIXES */
.insiderone-ghs-speaker-list-item-img img{
width: 100%;
}
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.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
width: 50%;
}
}
/* EVENT QUICKFIXES */
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height: 35px;
}
.homepage-core-differentiators-body-item-media img{
pointer-events:none;
}
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.wt-cli-cookie-bar-container{
position: absolute;
z-index: 999999999999;
}
.wt-cli-cookie-bar-container h5{
margin-top: 2vw!important;
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}
.cli-bar-message a{
color:#50E9C3;
}
main.flexible-layout{
overflow-x:hidden;
}
a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
display: flex;
justify-content: center;
align-items: center;
}
.cli-bar-btn_container{
margin-top: 10px;
}
#wt-cli-accept-all-btn{
font-weight: 800!important;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn{
font-weight: 400!important;
}
.headbackground .post-head-container .post-info-container h2{
color: #F8F8F8
}
body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
color: #261a28 !important;
}
@media only screen and (min-width: 1201px) and (max-width: 1439px) {
.homepage-hero-content h1 {
font-size: 30px;
}
}
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width: 64px;
height: 64px;
}
.footer-badges .badge img{
width: 100%;
}
@media screen and (min-width:1024px){
.header-menu-list{
overflow-x:hidden;
}
}
@media only screen and (min-width: 320px) and (max-width: 767px) {
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font-size: 3vw;
}
}
@media only screen and (max-width:768px){
.header-menu-item-lang.show svg {
transform: rotate(180deg);
transition: all 0.3s
ease-in;
}
.header-menu-item-lang.show{
transition: all 0.3s
ease-in;
}
.header-menu-item-lang-list {
position: relative;
}
@media screen and (min-width:768px){
.cli-bar-container.cli-style-v2 .cli-bar-message{
font-size:10px!important;
}
}
.cli-bar-btn_container{
display: flex!important;
}
.cli-bar-btn_container a{
font-size:3vw!important;
width:30%!important;
padding:2vw!important;
display:flex!important;
justify-content:center!important;
align-items:center!important;
}
#wt-cli-cookie-banner .cli-bar-container .cli-bar-message{
font-size:2.5vw!important;
height: 30vw;
overflow-y: scroll;
-ms-overflow-style: none;
scrollbar-width: none;
}
#wt-cli-cookie-banner .cli-bar-container .cli-bar-message::::-webkit-scrollbar {
display: none;
}
}
#resources-post-slider{
display:none;
}
.cli-bar-message {
width:100%;
}
.cli-tab-section {
padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
background-color: #50E9C3;
color: #261A28;
font-weight: 500;
font-size: 16px;
}
.cli-tab-header {
border-radius: 10px;
background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
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border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));
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box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
border-radius: var(--Radius-Curve, 3600px);
background: var(--Surface-Dark, #FAFAFA);
box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
max-width: 920px;
left: 50%;
transform: translateX(-50%);
}
.cli-bar-btn_container {
display: flex;
gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
margin-left: 0 !important;
margin-right: 0 !important;
}
a#wt-cli-settings-btn {
border: none !important;
padding: 0;
}
@media screen and (max-width:768px) {
a#wt-cli-accept-all-btn {
width: 100%;
}
.cli-bar-btn_container {
display: flex;
flex-wrap: wrap;
text-align: center;
justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
width: 48%;
}
}
a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
filter: brightness(0.9);
}
.homepage-case-study-body-item-content-start .number {
text-transform: uppercase;
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.insiderone-text-with-image-details a:hover svg path {
stroke: #E92E2F;
transition: none;
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.insiderone-text-with-image-details a:hover {
color: #E92E2F;
transition: none;
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.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
width: 16px;
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.insiderone-icon-cards-grid-item-title h3 {
font-family: 'Figtree' !important;
line-height: 40px !important;
}
a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
stroke: #E92E2F;
}
a.insiderone-text-with-image-rows-item-cta-link:hover span {
color: #E92E2F;
}
.insiderone-faq-container .insiderone-faq-title {
opacity:1;
}
.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}
@media screen and (min-width: 1440px) {
.insiderone-hero-banner-container {
background-position-y: bottom;
}
}
@media screen and (min-width: 1024px) {
.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
padding:20px !important
}
@media screen and (min-width: 768px) {
.insiderone-hero-banner-container .insiderone-hero-banner-content {
gap: 80px;
}
}
.insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
padding: 12px 0;
line-height: 16px;
}
}
.insiderone-locations-slider-slides .swiper-slide {
/*margin-right: 24px !important;*/
}
.homepage-case-study {
background: linear-gradient(180deg, #efebe4, #fafafa);
}
.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
font-family: 'Red Hat Display' !important;
}
.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
font-family: "Figtree", sans-serif !important;
}
.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
color: #F4482B;
}
.insiderone-simple-testimonial-inner-container a {
transition: 0.4s;
}
.insiderone-simple-testimonial-inner-container a:hover {
color: #F4482B;
transition: 0.4s;
}
.insiderone-comparison-general-container.mobile-cloned {
padding: 0;
background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
color: #E92E2F;
}
.insiderone-glossy-metrics_wrapper h2 {
font-weight: 400 !important;
}
.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
transition:all .2s ease-in-out;
}
a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}
@media screen and (max-width: 1024px) {
.insiderone-text-with-image-container .insiderone-text-with-image-visual {
max-height: fit-content !important;
}
}
.insiderone-testimonials-slider-middle img[src=""] {
display: none;
}
@media screen and (max-width: 1023px) {
.homepage-insider-one-ai-slide-item-content-start h3 {
color: #261A28 !important;
}
.insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
height: auto;
}
.insiderone-text-over-image-container:after {
z-index: 3 !important;
}
@media screen and (max-width:768px) {
.homepage-case-study-body-item-content-start .number {
font-size: 56px !important;
}
.homepage-case-study-body-item-content-end img {
height: 96px !important;
}
.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
padding: 144px 0 32px 0 !important;
}
a.insiderone-report-tabs-nav-item {
white-space: pre-line !important;
}
.comparison-ratings .brand-mobile {
width: 100px !important;
}
} </style>
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<div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VUE D’ENSEMBLE</h3></div><ul><li class=""><a class="" href="/fr/platform/" target=""><span data-text="Vue d’ensemble de la plateforme"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Vue d’ensemble de la plateforme</span><p data-text="Explorez Insider One : tout ce dont vous avez besoin, sans superflu — en un seul endroit.">Explorez Insider One : tout ce dont vous avez besoin, sans superflu — en un seul endroit.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>'+100 INTÉGRATIONS</h3></div><ul><li 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<h1 class="text-left ins-single-glossary-heading">Insight Agent</h1>
<p>Un Insight Agent est un assistant alimenté par l’IA qui fournit des analyses et des réponses marketing instantanées et exploitables par le biais d’une interface conversationnelle, éliminant ainsi la nécessité d’une analyse manuelle des données.<br/>
<br/>Par exemple, après avoir lancé une campagne, vous pouvez simplement demander à l’Insight Agent quel segment de clientèle a le plus contribué aux conversions et obtenir une décomposition en temps réel avec des suggestions d’amélioration.
</p>
<h2 class="wp-block-heading" id="h-why-use-insight-agent"><strong>Pourquoi utiliser Insight Agent ?</strong></h2>
<ul class="wp-block-list">
<li>Identifiez instantanément les segments, les tendances et les éléments de la campagne qui influencent les performances afin d’agir avant vos concurrents.</li>
<li>Recevez des alertes proactives en cas d’anomalies telles que des baisses ou des pics de dépenses, afin de pouvoir ajuster les flux de travail ou les messages à temps.</li>
<li>Remplacez les rapports manuels par des analyses conversationnelles et des recommandations prêtes à l’emploi, et libérez votre équipe pour qu’elle se concentre sur la stratégie.</li>
</ul>
<h2 class="wp-block-heading" id="h-insight-agent-vs-ai-shopping-agent-vs-ai-support-agent"><strong>Insight Agent vs. Agent Shopping IA vs. Support Agent IA</strong></h2>
<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Capacité</strong></td><td><strong>Insight Agent</strong></td><td><strong>Shopping Agent IA</strong></td><td><strong>Support Agent IA</strong></td></tr><tr><td>Autonomie</td><td>Proactif, auto-apprentissage</td><td>Proactif, il guide les acheteurs</td><td>Résolution autonome des problèmes</td></tr><tr><td>Contexte</td><td>Analyses approfondies, contexte de la campagne</td><td>Contexte de l’utilisateur/du produit</td><td>Contexte du client/de la demande</td></tr><tr><td>Intégration</td><td>CDP, CRM, piles analytiques</td><td>Plateformes de commerce/données</td><td>Systèmes de support/CRM</td></tr><tr><td>Apprentissage</td><td>Amélioration continue</td><td>Prédictif, adaptatif</td><td>Apprentissage empathique</td></tr><tr><td>Exemple</td><td>Prédire les meilleurs segments, signaler les anomalies</td><td>Recommandez des produits, stimulez les conversions</td><td>Résoudre les tickets, suggérer les étapes suivantes</td></tr></tbody></table></figure>
<h2 class="wp-block-heading" id="h-faqs"><strong>FAQ</strong></h2>
<div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1758197023447"><strong class="schema-faq-question"><strong>Que peut faire exactement l’Insight Agent pour mes campagnes de marketing ?</strong></strong> <p class="schema-faq-answer">Insight Agent analyse les performances des campagnes en temps réel, identifie les segments de clients les plus performants, signale les anomalies et fournit des recommandations exploitables, le tout via une interface conversationnelle. Voyez-le en action dans l’<a href="https://insiderone.com/fr/decouvrez-agent-one-engagement-client/" target="_blank" rel="noreferrer noopener">aperçu d’Insider One sur l’Agent One™</a>, </p> </div> <div class="schema-faq-section" id="faq-question-1758197045561"><strong class="schema-faq-question"><strong>L’Insight Agent peut-il s’intégrer aux systèmes CRM ou CDP existants ?</strong></strong> <p class="schema-faq-answer">Oui, il se connecte de manière transparente à vos sources de données internes, offrant des informations unifiées et exploitables sur tous les canaux et segments. Pour en savoir plus, consultez la <a href="https://insiderone.com/fr/reporting-analytics-overview/" target="_blank" rel="noreferrer noopener">vue d’ensemble des rapports et analyses d’</a>Insider One. </p> </div> <div class="schema-faq-section" id="faq-question-1758197063482"><strong class="schema-faq-question"><strong>Prend-il en charge la personnalisation et l’analyse des parcours ?</strong></strong> <p class="schema-faq-answer">Oui. Insight Agent s’intègre à l’orchestration des parcours, à la segmentation de l’audience et à l’analyse des performances des canaux pour permettre des campagnes hyperciblées et améliorer l’expérience des clients. Pour en savoir plus sur ces fonctionnalités, consultez la page Insider One’s <a href="https://insiderone.com/fr/individualize/orchestrate/" target="_blank" rel="noreferrer noopener">Orchestration de parcours</a>. </p> </div> </div>
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