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<style id='cookie-law-info-gdpr-inline-css'>
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.container{
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/* Start Custom Fonts CSS */@font-face {
font-family: 'Gilroy';
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font-weight: 200;
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src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
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@font-face {
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@font-face {
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src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
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@font-face {
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src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
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@font-face {
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font-weight: 700;
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src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
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}
/* End Custom Fonts CSS */
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<div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OVERVIEW</h3></div><ul><li class=""><a class="" href="/platform/" target=""><span data-text="Platform Overview"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Platform Overview</span><p data-text="Explore Insider One, everything you need, nothing you don’t, all in one place">Explore Insider One, everything you need, nothing you don’t, all in one place</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRATIONS</h3></div><ul><li class=""><a class="" href="/integrations/" target=""><span 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Take a self-guided tour of 80+ demos and use cases tailored to your role, goals, or industry. No forms. No delay">Explore Insider One and become unstoppable. Take a self-guided tour of 80+ demos and use cases tailored to your role, goals, or industry. No forms. No delay</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="WhatsApp Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp Explorer</span><p data-text="Discover the power of WhatsApp for business">Discover the power of WhatsApp for business</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="SMS Template Library"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS Template Library</span><p data-text="60+ templates for seamless SMS marketing">60+ templates for seamless SMS marketing</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Learn how to put your customer data into action">Learn how to put your customer data into action</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OTHER RESOURCES</h3></div><ul><li class=""><a class="" href="/case-studies" target=""><span data-text="Case Studies"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Case Studies</span></a></li><li class=""><a class="" href="/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/ebook" target=""><span data-text="E-Books & Guides"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-Books & Guides</span></a></li><li class=""><a class="" href="/glossary" target=""><span data-text="Glossary"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossary</span></a></li></ul></div>
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<div data-elementor-type="wp-post" data-elementor-id="443094" class="elementor elementor-443094" data-elementor-post-type="case-studies">
<section class="elementor-section elementor-top-section elementor-element elementor-element-ca263c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ca263c3" data-element_type="section">
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<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4944bf6" data-id="4944bf6" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-3ad6c97 elementor-widget elementor-widget-image" data-id="3ad6c97" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img decoding="async" width="396" height="93" src="https://insiderone.com/assets/media/2023/10/layer1-1.png" class="attachment-full size-full wp-image-443099" alt="" srcset="https://insiderone.com/assets/media/2023/10/layer1-1.png 396w, https://insiderone.com/assets/media/2023/10/layer1-1-300x70.png 300w" sizes="(max-width: 396px) 100vw, 396px" /> </div>
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<div class="elementor-element elementor-element-ff34791 elementor-widget elementor-widget-heading" data-id="ff34791" data-element_type="widget" data-widget_type="heading.default">
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<h6 class="elementor-heading-title elementor-size-default">Success Story</h6> </div>
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<h1 class="elementor-heading-title elementor-size-default">How Avon improved conversion rates by up to 78% in just three months with Insider’s advanced personalization tools</h1> </div>
</div>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-6fcb994 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="6fcb994" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b04d1a3" data-id="b04d1a3" data-element_type="column">
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<div class="elementor-element elementor-element-ef5963c elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="ef5963c" data-element_type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<h6 class="elementor-heading-title elementor-size-default">Personalization</h6> </div>
</div>
<div class="elementor-element elementor-element-2be7a6e elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="2be7a6e" data-element_type="widget" data-widget_type="heading.default">
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<h6 class="elementor-heading-title elementor-size-default">Onsite</h6> </div>
</div>
<div class="elementor-element elementor-element-fe76707 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="fe76707" data-element_type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<h6 class="elementor-heading-title elementor-size-default"><a href="https://insiderone.com/individualize/">Product Discovery</a></h6> </div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-adf0202" data-id="adf0202" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-79db891 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="79db891" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img fetchpriority="high" decoding="async" width="539" height="545" src="https://insiderone.com/assets/media/2023/10/342064026_1297608847534009_5326916329440685789_n-1.png" class="attachment-full size-full wp-image-443098" alt="" srcset="https://insiderone.com/assets/media/2023/10/342064026_1297608847534009_5326916329440685789_n-1.png 539w, https://insiderone.com/assets/media/2023/10/342064026_1297608847534009_5326916329440685789_n-1-297x300.png 297w" sizes="(max-width: 539px) 100vw, 539px" /> </div>
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</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-a47613e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a47613e" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a00b5f3" data-id="a00b5f3" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-4ee2929 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="4ee2929" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">58%</span></p> </div>
</div>
<div class="elementor-element elementor-element-fef4f02 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="fef4f02" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>increase in conversions <strong>via Countdown Bar</strong></p> </div>
</div>
<div class="elementor-element elementor-element-f705612 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="f705612" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" /> </div>
</div>
<div class="elementor-element elementor-element-2438e88 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="2438e88" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">23%</span></p> </div>
</div>
<div class="elementor-element elementor-element-912b025 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="912b025" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>increase in conversions</p><p><strong>via Smart Recommender</strong></p> </div>
</div>
<div class="elementor-element elementor-element-755d138 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="755d138" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" /> </div>
</div>
<div class="elementor-element elementor-element-0db83bd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="0db83bd" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">78%</span></p> </div>
</div>
<div class="elementor-element elementor-element-663d203 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="663d203" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>increase in conversions</p><p><strong>via Banner Management</strong></p> </div>
</div>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><strong>Industry</strong></p> </div>
</div>
<div class="elementor-element elementor-element-ec66124 elementor-widget elementor-widget-text-editor" data-id="ec66124" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Retail – <br />Beauty & Cosmetics</span></p> </div>
</div>
<div class="elementor-element elementor-element-29f95d4 elementor-widget elementor-widget-text-editor" data-id="29f95d4" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><strong>Category</strong></p> </div>
</div>
<div class="elementor-element elementor-element-25e3572 elementor-widget elementor-widget-text-editor" data-id="25e3572" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Personalization</span></p> </div>
</div>
<div class="elementor-element elementor-element-a0d76a9 elementor-widget elementor-widget-text-editor" data-id="a0d76a9" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><strong>Channels</strong></p> </div>
</div>
<div class="elementor-element elementor-element-123a37f elementor-widget elementor-widget-text-editor" data-id="123a37f" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Onsite</span></p> </div>
</div>
<div class="elementor-element elementor-element-91c7f18 elementor-widget elementor-widget-text-editor" data-id="91c7f18" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><strong>Solutions</strong></p> </div>
</div>
<div class="elementor-element elementor-element-3f4e764 elementor-widget elementor-widget-text-editor" data-id="3f4e764" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Countdown Bar</span></p> </div>
</div>
<div class="elementor-element elementor-element-543d3af elementor-widget elementor-widget-text-editor" data-id="543d3af" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Smart Recommender</span></p> </div>
</div>
<div class="elementor-element elementor-element-37f0e11 elementor-widget elementor-widget-text-editor" data-id="37f0e11" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Banner Management</span></p> </div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-102da78" data-id="102da78" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section class="elementor-section elementor-inner-section elementor-element elementor-element-3fde758 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fde758" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04d1cdb" data-id="04d1cdb" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-3e3483c elementor-widget elementor-widget-image" data-id="3e3483c" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" /> </div>
</div>
<div class="elementor-element elementor-element-705aa8b elementor-widget elementor-widget-text-editor" data-id="705aa8b" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Insider enabled us to deliver highly personalized and AI-driven experiences on our website, which helped us improve our conversion rates by up to 78% from some campaigns.</span><span style="white-space-collapse: preserve;"><br /></span></p> </div>
</div>
<div class="elementor-element elementor-element-9cb025a elementor-widget elementor-widget-text-editor" data-id="9cb025a" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p><span style="white-space-collapse: preserve;">Head of eCommerce</span></p> </div>
</div>
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<img decoding="async" width="396" height="93" src="https://insiderone.com/assets/media/2023/10/layer1-1.png" class="attachment-full size-full wp-image-443099" alt="" srcset="https://insiderone.com/assets/media/2023/10/layer1-1.png 396w, https://insiderone.com/assets/media/2023/10/layer1-1-300x70.png 300w" sizes="(max-width: 396px) 100vw, 396px" /> </div>
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<p>Executive summary</p> </div>
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<p><span style="white-space-collapse: preserve;">Insider helped Avon bypass its slow and delay-heavy internal processes to launch innovative on-site marketing campaigns with ease. By using tools from Insider’s Web Suite — including Countdown Bar, Smart Recommender, and Banner Management — Avon was able to increase conversions on its key product pages by up to <strong>78%.</strong></span></p> </div>
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<span class="elementor-button-text">Download as PDF</span>
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<span class="elementor-button-text">Get a demo</span>
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</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-a1bd3d4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a1bd3d4" data-element_type="section" data-settings="{"background_background":"classic"}">
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<p><span style="white-space-collapse: preserve;">About Avon</span></p> </div>
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<p><span style="white-space-collapse: preserve;">At Avon, we believe a better world for women is a better world for all. We are a beauty brand for women embracing their power, inspiring their confidence, and providing opportunities to realise their potential. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks and more than 20% of every sale helps to create better futures for women*. We stand for progress for women: we believe in listening to women’s needs, speaking out about issues that matter, and creating positive change. Through Avon and the Avon Foundation, we’ve donated over $ 1.1 billion, with a focus on tackling gender violence and breast cancer. <br />*Learn more at <a href="https://www.avonworldwide.com" target="_blank" rel="noopener">www.avonworldwide.com</a>.</span></p> </div>
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<img loading="lazy" decoding="async" width="520" height="800" src="https://insiderone.com/assets/media/2023/10/Group-512975-1.png" class="attachment-full size-full wp-image-443113" alt="" srcset="https://insiderone.com/assets/media/2023/10/Group-512975-1.png 520w, https://insiderone.com/assets/media/2023/10/Group-512975-1-195x300.png 195w" sizes="(max-width: 520px) 100vw, 520px" /> </div>
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<img loading="lazy" decoding="async" width="1073" height="1748" src="https://insiderone.com/assets/media/2023/10/avon_case_1.png" class="attachment-full size-full wp-image-443903" alt="" srcset="https://insiderone.com/assets/media/2023/10/avon_case_1.png 1073w, https://insiderone.com/assets/media/2023/10/avon_case_1-184x300.png 184w, https://insiderone.com/assets/media/2023/10/avon_case_1-629x1024.png 629w, https://insiderone.com/assets/media/2023/10/avon_case_1-768x1251.png 768w" sizes="(max-width: 1073px) 100vw, 1073px" /> </div>
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<p>USE CASE #1</p> </div>
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<p><span style="white-space-collapse: preserve;">Increasing conversions by 58% with Insider’s Countdown Bar feature</span></p> </div>
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<p><span style="white-space-collapse: preserve;">The challenge</span></p> </div>
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<p><span style="white-space-collapse: preserve;">Avon was looking for a solution to nudge hesitant shoppers towards making a purchase. They wanted to increase purchase urgency and, in turn, boost conversions.</span></p> </div>
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<p><span style="white-space-collapse: preserve;">The solution</span></p> </div>
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<p><span style="white-space-collapse: preserve;">Insider’s growth experts recommended adding a Countdown Bar across all product pages, highlighting a limited period of express shipping. The countdown bar helped increase urgency in shoppers who wanted to ensure they didn’t miss out on the deal.</span></p> </div>
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<div class="elementor-container elementor-column-gap-default">
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<p>The results</p> </div>
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<section class="elementor-section elementor-inner-section elementor-element elementor-element-eb621c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eb621c0" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
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<div class="elementor-element elementor-element-8136480 elementor-widget elementor-widget-text-editor" data-id="8136480" data-element_type="widget" data-widget_type="text-editor.default">
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<p><span style="white-space-collapse: preserve;">58%</span></p> </div>
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<p><span style="white-space-collapse: preserve;">increase in conversions<br /><strong>via Countdown Bar</strong></span></p> </div>
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</section>
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</section>
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<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" /> </div>
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<p><span style="white-space-collapse: preserve;">We couldn’t believe how quick the Countdown Bar feature was to get up and running, and the results speak for themselves</span></p> </div>
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<p><span style="white-space-collapse: preserve;">eCommerce Digital Optimization and Content Lead</span></p> </div>
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<img decoding="async" width="396" height="93" src="https://insiderone.com/assets/media/2023/10/layer1-1.png" class="attachment-full size-full wp-image-443099" alt="" srcset="https://insiderone.com/assets/media/2023/10/layer1-1.png 396w, https://insiderone.com/assets/media/2023/10/layer1-1-300x70.png 300w" sizes="(max-width: 396px) 100vw, 396px" /> </div>
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</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-da31186 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="da31186" data-element_type="section" data-settings="{"background_background":"classic"}">
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<p><span style="white-space: pre-wrap;">USE CASE #2</span></p> </div>
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<p><span style="white-space-collapse: preserve;">Using AI-driven product recommendations to increase conversions by 23%</span></p> </div>
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<p><span style="white-space: pre-wrap;">The challenge</span></p> </div>
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<p><span style="white-space-collapse: preserve;">Avon wanted to create seamless and engaging shopping experiences for their customers by showing personalized product recommendations. They were also looking to increase product discovery. But showing visitors irrelevant and generic product recommendations was causing users to bounce without purchasing.</span></p> </div>
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<p><span style="white-space: pre-wrap;">The solution</span></p> </div>
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<p><span style="white-space-collapse: preserve;">Using Smart Recommender, Insider’s AI-powered recommendation engine, Avon built a recommendation campaign that targeted users about to exit the website. By showing them recommendations for products closely linked to their previous behavior and intent, Avon was able to increase the likelihood of purchase and keep visitors on the site for longer.</span></p> </div>
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<div class="elementor-element elementor-element-c7a15c4 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="c7a15c4" data-element_type="widget" data-widget_type="image.default">
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<img loading="lazy" decoding="async" width="1293" height="1967" src="https://insiderone.com/assets/media/2023/10/avon_case_2.png" class="attachment-full size-full wp-image-443904" alt="" srcset="https://insiderone.com/assets/media/2023/10/avon_case_2.png 1293w, https://insiderone.com/assets/media/2023/10/avon_case_2-197x300.png 197w, https://insiderone.com/assets/media/2023/10/avon_case_2-673x1024.png 673w, https://insiderone.com/assets/media/2023/10/avon_case_2-768x1168.png 768w" sizes="(max-width: 1293px) 100vw, 1293px" /> </div>
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</section>
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<p>The results</p> </div>
</div>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-1a5fb8d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a5fb8d" data-element_type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-95d6980" data-id="95d6980" data-element_type="column">
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<div class="elementor-element elementor-element-e30bf2d elementor-widget elementor-widget-text-editor" data-id="e30bf2d" data-element_type="widget" data-widget_type="text-editor.default">
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<p><span style="white-space-collapse: preserve;">78%</span></p> </div>
</div>
<div class="elementor-element elementor-element-6980323 elementor-widget elementor-widget-text-editor" data-id="6980323" data-element_type="widget" data-widget_type="text-editor.default">
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<p><span style="white-space-collapse: preserve;">increase in conversions<br /><strong>via Smart Recommender</strong></span><span style="white-space-collapse: preserve;"><br /></span></p> </div>
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</section>
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<section class="elementor-section elementor-top-section elementor-element elementor-element-93c6773 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="93c6773" data-element_type="section">
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<p><span style="white-space: pre-wrap;">USE CASE #3</span></p> </div>
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<div><div><div><div>Increasing conversions by 78% with strategic Banner Management</div></div></div></div> </div>
</div>
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<p>The challenge<br></p>
<p></p> </div>
</div>
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<p><span data-metadata=""></span><span data-buffer=""></span><span style="white-space-collapse: preserve;">Avon wanted to highlight their most in-demand products to create FOMO and encourage users to purchase the product for themselves. Before using Insider, there was no way for Avon to show which products other customers were buying.</span><br></p> </div>
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<div class="elementor-element elementor-element-53ba31d elementor-widget elementor-widget-text-editor" data-id="53ba31d" data-element_type="widget" data-widget_type="text-editor.default">
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<p>The solution</p> </div>
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<p><span style="white-space-collapse: preserve;">Insider’s growth experts recommended creating a homepage banner highlighting the most searched-for and popular products across the site.</span></p> </div>
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</section>
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<div class="e-con-inner">
<div class="elementor-element elementor-element-fa6e3af elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="fa6e3af" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
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<p>The results</p> </div>
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<p><span style="white-space-collapse: preserve;">78%</span></p> </div>
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<p><span style="white-space-collapse: preserve;">increase in conversions<br /></span><strong><span style="white-space-collapse: preserve;">via Banner Management</span></strong></p> </div>
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<p><span style="white-space-collapse: preserve;">The homepage banner took less than half an hour to set up, and yet the results have been incredible. We were able to generate an increase of 78% in conversions through the strategic placement and messaging of this banner.</span></p> </div>
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<p><span style="white-space-collapse: preserve;">eCommerce Senior Specialist</span></p> </div>
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<p> Summary</p> </div>
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<p><span style="white-space-collapse: preserve;">“Insider has transformed how our digital marketing team works. We no longer have to wait for ages for our internal dev team to catch up — we can launch new campaigns in hours instead of weeks. This has drastically minimized our internal efforts and has freed up our dev team to focus on other projects. Every day, we’re able to increase our efficiency and the results have been amazing. A 78% increase in conversions from one Insider feature reminds us why we’re so glad we chose Insider.”</span></p> </div>
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<p><span style="white-space-collapse: preserve;">eCommerce Digital Optimization and Content Lead</span></p> </div>
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<img decoding="async" width="396" height="93" src="https://insiderone.com/assets/media/2023/10/layer1-1.png" class="attachment-full size-full wp-image-443099" alt="" srcset="https://insiderone.com/assets/media/2023/10/layer1-1.png 396w, https://insiderone.com/assets/media/2023/10/layer1-1-300x70.png 300w" sizes="(max-width: 396px) 100vw, 396px" /> </div>
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<p><span style="white-space-collapse: preserve;">Looking ahead</span></p> </div>
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<p><span style="white-space-collapse: preserve;">Avon have been incredibly satisfied with the results they’ve achieved thanks to Insider. The team wants to expand its customer engagement tactics with Insider’s email offering. Our AI-powered algorithms will help Avon dynamically update product recommendations within each email based on each user’s most recent behavior.</span></p><p><span style="white-space-collapse: preserve;">Avon is also looking to provide more personalized experiences on their B2C website, with plans to expand and duplicate learnings to their B2B website soon for even more significant results.</span><span style="white-space-collapse: preserve;"><br /></span></p> </div>
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<p><span style="white-space-collapse: preserve;">Discover more inspirational stories</span></p> </div>
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<p>Trusted by over <strong>1,200</strong> global brands</p> </div>
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<div class="wt-cli-cookie-bar-container" data-nosnippet="true"><!--googleoff: all--><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="text-align:left; padding:15px 30px; border-color:rgb(51, 51, 51); font-weight:400; font-size:10px; background:radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), linear-gradient(0deg, rgb(255, 255, 255) 0%, rgba(255, 255, 255, 0.7) 100%), rgba(239, 235, 228, 0.7); border-radius:24px; box-shadow:0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));" class="wt-cli-cookie-bar"><div class="cli-wrapper"><h5 role="heading" aria-level="5" tabindex="0" id="wt-cli-cookie-banner-title" style="display:block; background-color:rgba(0, 0, 0, 0); border-color:rgb(38, 26, 40); color:rgb(38, 26, 40); font-family:var(--Font-Family-Sans-Serif, Figtree); font-size:var(--Font-Font-Size-L, 20px); font-style:normal; font-weight:var(--Font-Font-Weight-Semi-Bold, 600); line-height:var(--Font-Line-Height-XL, 28px); letter-spacing:var(--Font-Letter-Spacing-M, 0.2px);">This website uses cookies</h5><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message" style="font-size:10px!important">Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.<br />
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Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under <a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid rgb(137, 136, 136); text-decoration:none; border-top-color:rgb(137, 136, 136); border-right-color:rgb(137, 136, 136); border-left-color:rgb(137, 136, 136); font-family:gilroy,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji; ;"class="wt-cli-element cli_settings_button" >cookie settings</a> and in our <a href="https://insiderone.com/privacy-policy/">privacy policy.</a> <a href="https://insiderone.com/legal/">Legal information.</a><br />
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<div class="cli-bar-btn_container"><a id="wt-cli-accept-all-btn" tabindex="0" role='button' style="border-radius:22px; padding:8px 25px; border-color:rgb(255, 255, 255); font-size:12px; font-weight:500;" data-cli_action="accept_all" class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button" >Accept All</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 0px 5px 10px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-family:Figtree, Arial, sans-serif, 'apple color emoji', 'segoe ui emoji', 'segoe ui symbol', 'noto color emoji'; font-size:12px;" data-cli_action="accept" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Only Necessary</a><a id="wt-cli-reject-btn" tabindex="0" role='button' style="margin:5px 5px 5px 0px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-size:12px;" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header_reject cli_action_button" data-cli_action="reject">Decline All</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true">
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<h4 id='wt-cli-privacy-title'>Privacy Overview</h4> <div class="cli-privacy-content">
<div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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<a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
Necessary </a>
<div class="wt-cli-necessary-checkbox">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
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Always Enabled </span>
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<div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
Functional </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional" />
<label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
</div>
</div>
<div class="cli-tab-content">
<div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
<div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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</div>
</div>
<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
Performance </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance" />
<label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
</div>
</div>
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<div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
<div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
</div>
</div>
</div>
<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
Analytics </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics" />
<label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
</div>
</div>
<div class="cli-tab-content">
<div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
<div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. 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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. This cookie is used for calculating the impact of special campaigns.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-storage-version</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">insdrPushCookieStatus</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by the provider Insider One. 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