Men's Grooming Brand Horace increases conversions and product discoverability with Insider One Success Story - Insider
2026-03-06 02:36 Diff

About Horace

Natural grooming for all men. At Horace, their natural products are co-created with their customers. Horace hears what is needed – then formulates the treatment. No-frill formulas focus on effective and reliably sourced ingredients that are effective. That is why their products are reliable, easy to use.

Increase product discovery for mobile users

Attention spans are short. Especially on mobile. With InStory, Horace capture their visitors’ imagination with an immersive full-screen experience.

Each snackable story is personalized based on a visitor’s purchase history, real-time behavior, and predicted actions – to help every user find what they’re looking for.

360 cross-channel approach

Horace is able to recognize individual consumers across multiple channels and engage them with relevant and consistent messaging as part of a seamless experience.

Horace have created a customer experience built for higher engagement and conversions by tailoring moments to each unique visitors’ needs and interests – without IT support.