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Original
2026-01-01
Modified
2026-03-06
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<h2>How one of Europe’s leading fashion retailers achieved a conversion rate uplift of 3.75X using WhatsApp</h2>
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<h2>How one of Europe’s leading fashion retailers achieved a conversion rate uplift of 3.75X using WhatsApp</h2>
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<p>Learn how one of Europe’s fastest-growing and most recognized fashion retailers, operating across nineteen countries is using WhatsApp to supercharge<strong>engagement</strong>,<strong>conversion rates</strong>, and<strong>revenue</strong>.</p>
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<p>Learn how one of Europe’s fastest-growing and most recognized fashion retailers, operating across nineteen countries is using WhatsApp to supercharge<strong>engagement</strong>,<strong>conversion rates</strong>, and<strong>revenue</strong>.</p>
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<p>We can’t name names, but this fashion leader prides itself on offering distinct apparel and capsule collections designed to appeal to customers irrespective of age, culture, body shape - or budget.</p>
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<p>We can’t name names, but this fashion leader prides itself on offering distinct apparel and capsule collections designed to appeal to customers irrespective of age, culture, body shape - or budget.</p>
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<p>compared to email in only 60 days</p>
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<p>compared to email in only 60 days</p>
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<p>20 X ROI</p>
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<p>20 X ROI</p>
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<h2>About the Retailer</h2>
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<h2>About the Retailer</h2>
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<h2>The Challenge</h2>
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<h2>The Challenge</h2>
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<p><strong>Engagement</strong>,<strong>conversion</strong>and<strong>revenue</strong>through traditional communication channels (including<strong>Email</strong>,<strong>SMS</strong>, and<strong>Web Push</strong>) had stagnated and were not helping to grow core metrics, like<strong>Customer Lifetime Value</strong>,<strong>RFM</strong>,<strong>revenue</strong>and<strong>profitability</strong>.</p>
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<p><strong>Engagement</strong>,<strong>conversion</strong>and<strong>revenue</strong>through traditional communication channels (including<strong>Email</strong>,<strong>SMS</strong>, and<strong>Web Push</strong>) had stagnated and were not helping to grow core metrics, like<strong>Customer Lifetime Value</strong>,<strong>RFM</strong>,<strong>revenue</strong>and<strong>profitability</strong>.</p>
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<p>Communications to customers were not coordinated, meaning customers often received multiple and conflicting messages and CTAs. This retailer wanted to be able to send<strong>timely</strong>,<strong>relevant communications</strong>based on<strong>real-time behavior</strong>and deep<strong>customer segmentation</strong>. At the same time, the CRM team wanted to be able to<strong>identify</strong>and<strong>recover churn-risk</strong>customers, learn how to<strong>engage VIP customers</strong>and tackle high<strong>cart-abandonment rate</strong>.</p>
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<p>Communications to customers were not coordinated, meaning customers often received multiple and conflicting messages and CTAs. This retailer wanted to be able to send<strong>timely</strong>,<strong>relevant communications</strong>based on<strong>real-time behavior</strong>and deep<strong>customer segmentation</strong>. At the same time, the CRM team wanted to be able to<strong>identify</strong>and<strong>recover churn-risk</strong>customers, learn how to<strong>engage VIP customers</strong>and tackle high<strong>cart-abandonment rate</strong>.</p>
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<p>The CRM team decided to explore what benefits<strong>WhatsApp</strong>, an emerging channel could offer in driving<strong>engagement</strong>,<strong>efficacy</strong>,<strong>conversion</strong>and<strong>revenue</strong>, and better contribute to the company’s<strong>turnover</strong>and growth strategy.</p>
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<p>The CRM team decided to explore what benefits<strong>WhatsApp</strong>, an emerging channel could offer in driving<strong>engagement</strong>,<strong>efficacy</strong>,<strong>conversion</strong>and<strong>revenue</strong>, and better contribute to the company’s<strong>turnover</strong>and growth strategy.</p>
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<h2>The Challenge</h2>
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<h2>The Challenge</h2>
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<p><strong>Engagement</strong>,<strong>conversion</strong>and<strong>revenue</strong>through traditional communication channels (including<strong>Email</strong>,<strong>SMS</strong>, and<strong>Web Push</strong>) had stagnated and were not helping to grow core metrics, like<strong>Customer Lifetime Value</strong>,<strong>RFM</strong>,<strong>revenue</strong>and<strong>profitability</strong>.</p>
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<p><strong>Engagement</strong>,<strong>conversion</strong>and<strong>revenue</strong>through traditional communication channels (including<strong>Email</strong>,<strong>SMS</strong>, and<strong>Web Push</strong>) had stagnated and were not helping to grow core metrics, like<strong>Customer Lifetime Value</strong>,<strong>RFM</strong>,<strong>revenue</strong>and<strong>profitability</strong>.</p>
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<p>Communications to customers were not coordinated, meaning customers often received multiple and conflicting messages and CTAs. This retailer wanted to be able to send<strong>timely</strong>,<strong>relevant communications</strong>based on<strong>real-time behavior</strong>and deep<strong>customer segmentation</strong>. At the same time, the CRM team wanted to be able to<strong>identify</strong>and<strong>recover churn-risk</strong>customers, learn how to<strong>engage VIP customers</strong>and tackle high<strong>cart-abandonment rate</strong>.</p>
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<p>Communications to customers were not coordinated, meaning customers often received multiple and conflicting messages and CTAs. This retailer wanted to be able to send<strong>timely</strong>,<strong>relevant communications</strong>based on<strong>real-time behavior</strong>and deep<strong>customer segmentation</strong>. At the same time, the CRM team wanted to be able to<strong>identify</strong>and<strong>recover churn-risk</strong>customers, learn how to<strong>engage VIP customers</strong>and tackle high<strong>cart-abandonment rate</strong>.</p>
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<p>The CRM team decided to explore what benefits<strong>WhatsApp</strong>, an emerging channel could offer in driving<strong>engagement</strong>,<strong>efficacy</strong>,<strong>conversion</strong>and<strong>revenue</strong>, and better contribute to the company’s<strong>turnover</strong>and growth strategy.</p>
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<p>The CRM team decided to explore what benefits<strong>WhatsApp</strong>, an emerging channel could offer in driving<strong>engagement</strong>,<strong>efficacy</strong>,<strong>conversion</strong>and<strong>revenue</strong>, and better contribute to the company’s<strong>turnover</strong>and growth strategy.</p>
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<h2>The Solution</h2>
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<h2>The Solution</h2>
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<p>WhatsApp provided the retailer with the opportunity to connect with more than<strong>two billion active WhatsApp users</strong>to deliver<strong>1:1 rich promotional</strong>and<strong>transactional messages</strong>- on one of the world’s most popular messaging channel.</p>
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<p>WhatsApp provided the retailer with the opportunity to connect with more than<strong>two billion active WhatsApp users</strong>to deliver<strong>1:1 rich promotional</strong>and<strong>transactional messages</strong>- on one of the world’s most popular messaging channel.</p>
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<p>The retailer was assured knowing that other leading European brands, like<strong>Adidas</strong>and<strong>Decathlon</strong>already trust Insider to engage with users using WhatsApp. Insider and Meta’s partnership means that brands and retailers can rely on<strong>reliable</strong>and<strong>consistent deliverability</strong>and<strong>service</strong>.</p>
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<p>The retailer was assured knowing that other leading European brands, like<strong>Adidas</strong>and<strong>Decathlon</strong>already trust Insider to engage with users using WhatsApp. Insider and Meta’s partnership means that brands and retailers can rely on<strong>reliable</strong>and<strong>consistent deliverability</strong>and<strong>service</strong>.</p>
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<h2>1</h2>
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<h2>1</h2>
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<p>Insider’s Digital Growth Consultants took the priorities of this leading retailer, and using a library of<strong>pre-approved message templates</strong>, were able to quickly create<strong>bespoke on-brand messages</strong>, even submitting them to WhatsApp for<strong>quick approval</strong>.</p>
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<p>Insider’s Digital Growth Consultants took the priorities of this leading retailer, and using a library of<strong>pre-approved message templates</strong>, were able to quickly create<strong>bespoke on-brand messages</strong>, even submitting them to WhatsApp for<strong>quick approval</strong>.</p>
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<h2>2</h2>
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<h2>2</h2>
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<p>With Insider’s<b>lead collection templates</b>, this fashion retailer was able to build and grow their subscriber base quickly, easily…and compliantly.</p>
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<p>With Insider’s<b>lead collection templates</b>, this fashion retailer was able to build and grow their subscriber base quickly, easily…and compliantly.</p>
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<h2>3</h2>
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<h2>3</h2>
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<p>Tens of thousands of opt-ins were collected in a number of days using a<b>cross-channel strategy</b>which included Web, Mobile, Web Push, POS, even via a QR code on physical receipts.</p>
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<p>Tens of thousands of opt-ins were collected in a number of days using a<b>cross-channel strategy</b>which included Web, Mobile, Web Push, POS, even via a QR code on physical receipts.</p>
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<h2>The Solution</h2>
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<h2>The Solution</h2>
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<p>WhatsApp provided the retailer with the opportunity to connect with more than<strong>two billion active WhatsApp users</strong>to deliver<strong>1:1 rich promotional</strong>and<strong>transactional messages</strong>- on one of the world’s most popular messaging channel.</p>
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<p>WhatsApp provided the retailer with the opportunity to connect with more than<strong>two billion active WhatsApp users</strong>to deliver<strong>1:1 rich promotional</strong>and<strong>transactional messages</strong>- on one of the world’s most popular messaging channel.</p>
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<p>The retailer was assured knowing that other leading European brands, like<strong>Adidas</strong>and<strong>Decathlon</strong>already trust Insider to engage with users using WhatsApp. Insider and Meta’s partnership means that brands and retailers can rely on<strong>reliable</strong>and<strong>consistent deliverability</strong>and<strong>service</strong>.</p>
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<p>The retailer was assured knowing that other leading European brands, like<strong>Adidas</strong>and<strong>Decathlon</strong>already trust Insider to engage with users using WhatsApp. Insider and Meta’s partnership means that brands and retailers can rely on<strong>reliable</strong>and<strong>consistent deliverability</strong>and<strong>service</strong>.</p>
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<h2>1</h2>
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<h2>1</h2>
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<p>Insider’s Digital Growth Consultants took the priorities of this leading retailer, and using a library of<strong>pre-approved message templates</strong>, were able to quickly create<strong>bespoke on-brand messages</strong>, even submitting them to WhatsApp for<strong>quick approval</strong>.</p>
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<p>Insider’s Digital Growth Consultants took the priorities of this leading retailer, and using a library of<strong>pre-approved message templates</strong>, were able to quickly create<strong>bespoke on-brand messages</strong>, even submitting them to WhatsApp for<strong>quick approval</strong>.</p>
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<h2>2</h2>
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<h2>2</h2>
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<p>With Insider’s<strong>lead collection templates</strong>, this fashion retailer was able to build and grow their subscriber base quickly, easily…and compliantly.</p>
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<p>With Insider’s<strong>lead collection templates</strong>, this fashion retailer was able to build and grow their subscriber base quickly, easily…and compliantly.</p>
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<h2>3</h2>
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<h2>3</h2>
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<p>Tens of thousands of opt-ins were collected in a number of days using a<strong>cross-channel strategy</strong>which included Web, Mobile, Web Push, POS, even via a QR code on physical receipts.</p>
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<p>Tens of thousands of opt-ins were collected in a number of days using a<strong>cross-channel strategy</strong>which included Web, Mobile, Web Push, POS, even via a QR code on physical receipts.</p>
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<h2>Campaign Results</h2>
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<h2>Campaign Results</h2>
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<p>increase in lead capture</p>
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<p>increase in lead capture</p>
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<p>20 X ROI</p>
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<p>20 X ROI</p>
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<h2>The Results</h2>
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<h2>The Results</h2>
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<h5>In only<b>six business days</b>, this retailer was able to send 1:1 messages in the moments that matter; from<b>event reminders</b>, to<b>order updates</b>,<b>customer support</b>and<b>service notifications</b>, with the help of Insider’s pre-approved WhatsApp templates.</h5>
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<h5>In only<b>six business days</b>, this retailer was able to send 1:1 messages in the moments that matter; from<b>event reminders</b>, to<b>order updates</b>,<b>customer support</b>and<b>service notifications</b>, with the help of Insider’s pre-approved WhatsApp templates.</h5>
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<h5>With a<b>97% open rate</b>, WhatsApp has proven to be the most single most effective channels to<b>recover lost revenue</b>,<b>drive users back to site</b>,<b>increase customer loyalty value</b>, and<b>gather zero-party customer data</b>.</h5>
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<h5>With a<b>97% open rate</b>, WhatsApp has proven to be the most single most effective channels to<b>recover lost revenue</b>,<b>drive users back to site</b>,<b>increase customer loyalty value</b>, and<b>gather zero-party customer data</b>.</h5>
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<p>“We had hit a wall when it came to<b>improving metrics</b>using traditional channels.<b>We were not sure where to start when it came to using WhatsApp as a complementary channel</b>. Insider was able to de-mystify the entire process.</p>
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<p>“We had hit a wall when it came to<b>improving metrics</b>using traditional channels.<b>We were not sure where to start when it came to using WhatsApp as a complementary channel</b>. Insider was able to de-mystify the entire process.</p>
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<p>The roll-out was fantastic. I was hesitant about claims of short timescales and a lack of internal resources...but we were live within<b>6 days rather than 6 months</b>. The go-live was largely thanks to<b>Insider’s pre-approved templates</b>- which were submitted on our behalf to reduce efforts from my own team.</p>
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<p>The roll-out was fantastic. I was hesitant about claims of short timescales and a lack of internal resources...but we were live within<b>6 days rather than 6 months</b>. The go-live was largely thanks to<b>Insider’s pre-approved templates</b>- which were submitted on our behalf to reduce efforts from my own team.</p>
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<p><b>The initial results were phenomenal in such a short time</b>. WhatsApp has already provided a significant bump to our<b>conversion rate, customer lifetime value - and crucially - revenue.</b></p>
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<p><b>The initial results were phenomenal in such a short time</b>. WhatsApp has already provided a significant bump to our<b>conversion rate, customer lifetime value - and crucially - revenue.</b></p>
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<p>Next, we are excited to leverage Insider’s WhatsApp capabilities in more sophisticated ways as part of our<b>zero-party data collection strategy</b>. We are already exploring<b>two-step conversational messages</b>, which adapt based on a user’s responses.</p>
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<p>Next, we are excited to leverage Insider’s WhatsApp capabilities in more sophisticated ways as part of our<b>zero-party data collection strategy</b>. We are already exploring<b>two-step conversational messages</b>, which adapt based on a user’s responses.</p>
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<h5>CRM and Customer Loyalty Director</h5>
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<h5>CRM and Customer Loyalty Director</h5>
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<h2>Template Explorer</h2>
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<h2>Template Explorer</h2>
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<p>Explore 40+ pre-approved templates to tackle anything from churn rate, to customer loyalty, conversion and subscription.</p>
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<p>Explore 40+ pre-approved templates to tackle anything from churn rate, to customer loyalty, conversion and subscription.</p>
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<h2>Template Explorer</h2>
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<h2>Template Explorer</h2>
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<p>Explore 40+ pre-approved templates to tackle anything from churn rate, to customer loyalty, conversion and subscription.</p>
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<p>Explore 40+ pre-approved templates to tackle anything from churn rate, to customer loyalty, conversion and subscription.</p>
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<h2>Ready for a conversation?</h2>
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<h2>Ready for a conversation?</h2>
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<p>Ready to discover how you can begin to use WhatsApp? Get a demo from one of our experts</p>
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<p>Ready to discover how you can begin to use WhatsApp? Get a demo from one of our experts</p>
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<h2>Ready for a conversation?</h2>
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<h2>Ready for a conversation?</h2>
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<p>Ready to discover how you can begin to use WhatsApp? Get a demo from one of our experts</p>
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<p>Ready to discover how you can begin to use WhatsApp? Get a demo from one of our experts</p>
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<h2>Trusted by the 1200 global brands, including</h2>
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<p>Insider connects data across channels, predicts future behavior with AI,</p>
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<p>and individualizes experiences from a single platform with the fastest time to value.</p>
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