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1 INVITE-ONLY EVENT | SYDNEY

2 <h2>Growth Hacks Series: Beyond the Hype</h2>

3 The C-Suite Playbook for Peak Retail Profitability

4 Thursday, 4 December 2025 11:30 - 2:30 PM BTWN, Level 3, W SYDNEY, DARLING HARBOUR [VENUE UPGRADED FROM BOPP & TONE]

5 This past BFCM, the gap between winners and losers was not a gap; it was a chasm. The results are in, and they paint a clear picture: success is no longer just about the deepest discount.

6 While trends like AI-driven personalisation (influencing $51B in sales) and mCommerce dominance (79% of traffic) created new records, costly failures in fulfillment, site scalability, and mobile UX crushed margins for the unprepared.

7 This C-level briefing cuts through the tactical noise to deliver a strategic post-mortem. We will analyse the critical failures that turned record traffic into a logistical nightmare and the strategic investments that delivered sustainable profit, not just empty revenue.

8 Days

9 Hours

10 Minutes

11 Seconds

12 <h2>Seats are limited and reserved in advance, so please RSVP only if you’re certain you can attend.</h2>

13 <h2>Venue: Private Dining Room @ BTWN, W Sydney</h2>

14 Embracing its dynamic location 'between' sweeping expressways, this hotel restaurant in Sydney evolves and transforms as the day unfolds to an ever-changing backdrop of Sydney's Darling Harbour. The dining experience moves ‘between' spaces and experiences, as you share in dishes that reflect the season and the region, with a menu celebrating locally sourced ingredients from ‘between the borders' in NSW.

15 <h2>Speakers</h2>

16 Kim Russell

17 CMO, Strategic Advisor

18 CMO, Strategic Advisor

19 Kim Russell is an award-winning Chief Marketing Officer with over two decades of experience driving growth, brand transformation, and customer connection across some of Australia’s most iconic brands, including Telstra, Nando’s, Menulog, and OTR. Known for blending creativity with commercial rigour, Kim has delivered more than $650 million in attributable revenue uplift, launched loyalty ecosystems still in use today, and led culturally resonant campaigns that shaped both brands and audiences.

20 Robert Gill

21 Head of eCommerce Trade

22 Head of eCommerce Trade

23 Andrew Goldstein is a seasoned Customer Loyalty and CRM Strategist with 21+ years’ experience across retail, banking, travel, insurance, and gaming. Formerly at THE ICONIC, MYER, and Priceline, he has led loyalty programs, CRM strategies, and customer engagement initiatives that drive growth and retention. Based in Sydney, Andrew now consults and advises businesses on loyalty, personalisation, and data-driven customer strategies, combining deep industry knowledge with a pragmatic, results-focused approach.

24 Megan Engard

25 Customer Onboarding Manager

26 Customer Onboarding Manager

27 Nicola Clement is a C-Suite Executive and Board Advisor, ranked #3 in the Top 50 eCommerce Leaders 2025. With 22+ years’ experience across retail, technology, and digital transformation, she has led multi-million-dollar P&Ls, 70+ website launches, and teams delivering world-class customer experiences. An Executive MBA graduate from Oxford’s Saïd Business School, Nicola is passionate about coaching the next generation of retail leaders, eCommerce profitability, and driving business transformation through innovation and data-led strategies.

28 Kim Russell

29 CMO, Strategic Advisor

30 CMO, Strategic Advisor

31 Kim Russell is an award-winning Chief Marketing Officer with over two decades of experience driving growth, brand transformation, and customer connection across some of Australia’s most iconic brands, including Telstra, Nando’s, Menulog, and OTR. Known for blending creativity with commercial rigour, Kim has delivered more than $650 million in attributable revenue uplift, launched loyalty ecosystems still in use today, and led culturally resonant campaigns that shaped both brands and audiences.

32 Robert Gill

33 Head of eCommerce Trade

34 Head of eCommerce Trade

35 Andrew Goldstein is a seasoned Customer Loyalty and CRM Strategist with 21+ years’ experience across retail, banking, travel, insurance, and gaming. Formerly at THE ICONIC, MYER, and Priceline, he has led loyalty programs, CRM strategies, and customer engagement initiatives that drive growth and retention. Based in Sydney, Andrew now consults and advises businesses on loyalty, personalisation, and data-driven customer strategies, combining deep industry knowledge with a pragmatic, results-focused approach.

36 Megan Engard

37 Customer Onboarding Manager

38 Customer Onboarding Manager

39 Nicola Clement is a C-Suite Executive and Board Advisor, ranked #3 in the Top 50 eCommerce Leaders 2025. With 22+ years’ experience across retail, technology, and digital transformation, she has led multi-million-dollar P&Ls, 70+ website launches, and teams delivering world-class customer experiences. An Executive MBA graduate from Oxford’s Saïd Business School, Nicola is passionate about coaching the next generation of retail leaders, eCommerce profitability, and driving business transformation through innovation and data-led strategies.

40 Kim Russell

41 CMO, Strategic Advisor

42 Robert Gill

43 Head of eCommerce Trade

44 Megan Engard

45 Customer Onboarding Manager

46 Event Agenda

47 11:30 PM

48 Welcome & Networking

49 <ul><li>Arrival drinks and canapés</li>

50 <li>Meet fellow industry professionals</li>

51 <li>Informal networking with Insider, Adcore teams</li>

52 </ul>12:00 PM

53 Panel Discussion

54 With 60% of shoppers already active, the 2025 peak season is an operational test, not a marketing sprint. Will the projected 79% mobile traffic flood your system or fuel your growth? This C-suite briefing moves beyond the hype to deliver a strategic playbook for leveraging AI, mastering mobile-first checkout, and mitigating the critical risks that threaten your margins. Learn how to secure real profit, not just record revenue.

55 12:35 PM

56 Banquet-style Lunch & Continued Conversations

57 Festive set menu service

58 <h2>What is Growth Hacks Series?</h2>

59 The Growth Hacks Series is a premium event series designed to equip marketing and business leaders with cutting-edge strategies for exponential growth. Each edition focuses on a key growth theme, featuring industry experts and thought leaders who share actionable insights and real-world success stories.

60 <h4>Learn</h4>

61 from top industry experts who reveal their proven tactics for scaling businesses.

62 <h4>Discover</h4>

63 innovative strategies and tools that can drive your next big leap in growth.

64 <h4>Connect</h4>

65 with like-minded professionals and build valuable relationships to elevate your business.

66 By Invitation Only: The A-List of CX Innovators

67 We’re bringing together a select group of digital leaders-Heads of Digital, Heads of eCommerce, Digital Marketing leads, and Growth and CX specialists-for an exclusive afternoon of insights, strategy, and connection.

68 If you’re responsible for driving performance across the digital customer journey-from acquisition and personalisation to conversion and retention-this session is built for you. Expect sharp, tactical conversations with industry experts, a chance to benchmark with your peers, and take-home ideas you can apply straight away.

69 Who Should Attend?

70 <ul><li>You are a Visionary Leader: You aim to stay ahead of the curve and explore innovative strategies in customer engagement.</li>

71 <li>You are a Networker: You value connecting with fellow C-Suite executives from telco, government, retail, and other key sectors.</li>

72 <li>You are a Strategist: You are looking for actionable growth hacks and real-world applications to transform your customer engagement.</li>

73 <li>You are a Forward-Thinker: You want to equip yourself with the knowledge and tools needed to thrive in the rapidly evolving landscape of conversational CX</li>

74 </ul><h2>Frequently Asked Questions</h2>

75 This is an exclusive Brisbane event exploring the human art of customer connection through expert insights and premium dining.

76 How much does it cost to attend?

77 The event is entirely free of charge for all invited participants.

78 Smart casual to business attire. Think polished professional with a relaxed vibe - perfect for networking and dining.

79 Can I bring a guest or colleague?

80 This event is exclusively for invited guests only. Please check with the event organiser to confirm if guests can be invited.

81 How do I register for the event?

82 Registration details will be sent via email. Please RSVP by the specified date to confirm your attendance.

83 Can I participate if I have dietary restrictions?

84 Absolutely! If you have dietary restrictions or preferences, please inform Nico Cabrera at 0410005433 in advance, and we will make the necessary arrangements.

85 What can I expect from the panel discussion?

86 A 25-minute panel featuring real customer success stories, moderated by an Insider, followed by a 5-minute interactive Q&A session.

87 I don't drink alcohol - will there be non-alcoholic options?

88 Yes, we'll have non-alcoholic beverages available, and our sommelier can suggest non-alcoholic options for the dining experience.

89 Will the event be recorded or photographed?

90 We may take photos for future marketing purposes. If you prefer not to be photographed, please let us know when you arrive.

91 Who can I contact for more information?

92 For event-related enquiries, please contact Nico Cabrera +61410005433.

93 <h2>One platform for individualized, cross-channel customer experiences</h2>

94 Insider connects data across channels, predicts future behaviour with AI, and individualises experiences from a single platform with the fastest time to value.