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1 <h3>10 Strategies to drive revenue & growth across digital channels for</h3>

2 <h3>Hi, we are Insider. </h3>

3 <p>We are here to help<strong>Ann Taylor</strong><b>drive more revenue</b>,<b>growth,</b>and<b>loyalty</b>by delivering compelling, connected, and<b>personalized customer experiences</b>across all your digital properties.</p>

4 <p>Here are<strong>10 customized and highly-effective approaches</strong>to help you accelerate your online business and make it easier and more enjoyable to shop with<strong>Ann Taylor</strong><b>.</b></p>

5 <h2>Learn how to:</h2>

6 <p>Increase conversion rates with personalized online shop content</p>

7 <p>Increase customer loyalty and lifetime value through cross-channel journey orchestration</p>

8 <p>Create a personalized shopping experience for every customer</p>

9 <p>Generate revenue through messaging channels</p>

10 <p>Increase your sales through relevant messaging channels</p>

11 <p>Enhance product discovery with snackable stories</p>

12 <p>Maximize AOV with personalized product recommendations</p>

13 <p>Use Web Push for unknown cart abandoners and recommendations for existing clients</p>

14 <p>Gamified discovery in a classic millennial format</p>

15 <p>Convert anonymous visitors into known customers with gamification</p>

16 <h3>Increase conversion rates with personalized online shop content</h3>

17 <p>Showing the same content to all visitors to your online shop is a missed opportunity to generate<strong>higher engagement</strong>and<strong>conversion rates</strong>.</p>

18 <p>With Insider’s advanced personalization capabilities, you can combat “banner blindness” and present personalized content and products to known or unknown visitors. Generate a<strong>highly relevant experience</strong>that also reflects the purchase history, browsing behavior, interests or future behaviour of your customers and visitors.</p>

19 <h3>Increase customer loyalty and lifetime value through cross-channel journey orchestration</h3>

20 <p>Remove the guesswork and hassle of piecing together incomplete data from disconnected systems and dashboards. Instead, create a CX which is seamless, and<b>adapted</b>to<b>each customers’ behavior</b>- What did they click? Buy? What’s the best channel to engage them?</p>

21 <p>All this and more is available with Insider’s powerful and user-friendly<b>journey</b><b>orchestrator</b>. With Architect, delivering<b>relevant messages</b>and products on<b>customers’ preferred channels</b>has never been easier… or more effective.</p>

22 <h3>Create a personalized shopping experience for every customer</h3>

23 <p>Displaying<b>generic content</b>on your<b>website</b>is a missed opportunity to drive higher<b>engagement</b>and<b>conversion rates.</b></p>

24 <p>With Insider’s<b>deep personalization</b>capabilities, you can beat “<b>banner blindness</b>” on your website. Provide returning or known visitors with hyper-relevant content and products based on their purchasing history, browsing habits, interests - or predicted behavior.</p>

25 <h3>Generate revenue through messaging channels</h3>

26 <p><strong>Email engagement rates</strong>continue to<strong>decline.</strong>If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving<strong>revenue</strong>on the table.</p>

27 <p>Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.</p>

28 <p>Utilize<strong>web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS</strong>and<strong>RCS</strong>.</p>

29 <h3>Increase your sales through relevant messaging channels</h3>

30 <p>Increase your sales<b>through relevant messaging channels.</b>Email engagement rates continue to decline. If you rely solely on this channel to attract users and drive them back to your website, you’re missing out on a big piece of the pie that translates into lost sales that you won’t get back.</p>

31 <p>Use<b>Web Push Notifications, WhatsApp, Facebook Messenger, email,</b>and<b>SMS</b>. Send automatic alerts and personalised messages from abandoned cart reminders to back-in-stock reminders to accelerate buying decisions and recover lost sales.</p>

32 <h3>Enhance product discovery with snackable stories</h3>

33 <p>Attention spans are short. With InStory, you can<strong>c</strong><b>apture your visitors’ imagination</b>. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to<b>reduce mobile bounce rates</b>and help users find what they’re looking for.</p>

34 <p><b>Not a designer</b>? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.</p>

35 <h3>Maximize AOV with personalized product recommendations</h3>

36 <p>Insider’s AI learns your customers’ favourite things, based on browsing and<strong>purchase behavior</strong>, as well as “go-to” algorithms like<strong>Top Sellers</strong>and<strong>Customers Also Bought.</strong></p>

37 <p>You can offer<strong>recommendations</strong>on your homepage, product pages, cart pages, emails, and messaging channels. Let shoppers know that you<strong>understand</strong>what they value and show them products that they will love.</p>

38 <p><strong>Maximize</strong>average order value and customer lifetime value with personalized<strong>upsell</strong>and<strong>cross-sell</strong>recommendations.</p>

39 <h3>Use Web Push for unknown cart abandoners and recommendations for existing clients</h3>

40 <p>With<strong> recommendations</strong>, you can keep customers coming back to you. </p>

41 <p>By utilizing customers’ purchase histories, you can send compelling reminders via web or app push to <strong>encourage them to buy</strong> and <strong>generate recurring revenue</strong>. Provide a discount to sweeten the deal.</p>

42 <h3>Gamified discovery in a classic millennial format</h3>

43 <p>Many millennials are all too familiar with swiping left and right to explore their options. Replacing traditional scrolling with a<strong>gamified</strong>swipe-shopping experience makes browsing addictively<strong>fun</strong>.</p>

44 <p>Swipe right for increased product discovery, visitor engagement and<strong>average order value</strong>!</p>

45 <h3>Convert anonymous visitors into known customers with gamification</h3>

46 <p>Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.</p>

47 <p>The best part?<b>You don’t need an IT department to build these experiences.</b>Transform the traditional experience with an extraordinary twist.</p>

48 - <h3>Get a complete overview of each customer</h3>

49 - <p>Visualize customer data from multiple channels in a unified dashboard. Orchestrate personalized journeys using real-time data and AI-based information to deliver more value at every user touchpoint.</p>

50 <h2>Ready to learn more?</h2>

48 <h2>Ready to learn more?</h2>

51 <p>These are just a handful of ways that Insider could bring value to your customer experience. If you would like to see more, don’t hesitate to get in touch. </p>

49 <p>These are just a handful of ways that Insider could bring value to your customer experience. If you would like to see more, don’t hesitate to get in touch. </p>

52 <h2>One platform for individualized, cross-channel customer experiences</h2>

50 <h2>One platform for individualized, cross-channel customer experiences</h2>

53 <p>Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.</p>

51 <p>Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.</p>