Krack recovers 22% abandoned purchases
2026-03-06 02:29 Diff

About Krack

Founded in 1990, Krack is a multi-brand shoe store operated by Krack Zapaterías. The company offers a wide range of best quality footwear for women, men, and children. Staying committed to offering the best quality footwear to people across Spain and neighboring European countries including France, Germany, and Portugal, the company has an extensive footwear collection from prestigious brands like Converse, Ugg, Dr. Martens, Timberland, New Balance, Panama Jack, Vans, Victoria, Pablosky, Biomechanics and many others.

Looking Ahead

Krack aims to further improve the conversion rates and craft personalized user experiences across desktop and mobile websites to enable users to find the product in just one click.

The company also wants to test and evaluate Insider’s different customization scenarios and leverage the most successful ones in the next campaigns and furthermore explore data integration across channels to be able to then bring omnichannel strategy to life with 360 profiling and activation of customers.

“We were delighted to discover the possibilities of Insider’s Growth Management Platform. Their product offerings made it simple for us to customize navigation on our website and drive amazing results. The platform also enabled us to timely and quickly track the performance and progress of our business. On top of that, the Account Management team at Insider worked closely with us as our team, understood our growth goals, and supported us at every stage, from integration and implementation to performance monitoring every week. Undoubtedly, Insider has been a true business partner for us as it helped us grow our key metrics, including conversion rates and incremental revenue.”

Natalia Magán

E-Commerce Manager at Krack